SWOT analysis
SWOT analysis
Firm’s Brand Name and Resources
Low Product Awareness Poor Facility
Demand for Product Size of Market
SWOT
Bad Economy Competitors
Model
Type
Displacement(L)
Cayenne
SUV
4.8
X5
SUV
4.4
Model Panamera
M3
Type Sports car
Sports car
Price (RMB)
4.8
3.4
Brand Porsche
Model Boxster
Type Roadster
BMW
Z4
Roadster
• The conbination with VW(大众汽车) • The develop of Chinese market
SWOT analysis Strength
Strong Brand Image
Porsche was founded in 1931 In the past 83 years
Achievers Profile
Financially Successful People
SWOT analysis Strength
"If I were going to be a car, I'd be a Porsche."
SWOT analysis Strength
Advanced Technology