特百惠产品营销分析论文

特百惠（中国）发展战略的思考3特百惠（中国）有限公司内外部环境分析3.1特百惠品牌及公司简介特百惠（Tupperware），全球著名家居用品品牌，总部设在美国弗罗里达州奥兰多市。

是一家有着超过70年历史，在全球设有70多家分公司的跨国集团企业。

特百惠公司在全球15个国家设立了生产基地，如美国、法国、澳大利亚、韩国、中国等。

在全球已推出8000余种产品，畅销全球100多个国家和地区。

特百惠公司致力于设计实用与美观相结合的优质产品，为消费者提供食物保鲜、制备、烹饪、储藏、盛餐、清洁等系列的产品。

特百惠不仅成为塑料保鲜容器的代名词，更惠及全球亿万家庭，引领安全卫生、方便轻松、美观实用的家居用品新时尚。

特百惠产品因其对提高人类家居生活品质的巨大贡献而被载入《吉尼斯20世纪大全》；1999年被美国《财富》杂志誉为“20世纪经典产品”，并多次获得世界级设计大奖，收藏于世界各地多个博物馆。

母公司Tupperware Brands Corporation旗下拥有多个品牌，覆盖了包括保健食品、彩妆、身体护理、童装、家具等多个行业。

特百惠(中国)有限公司（以下简称特百惠(中国)）成立于1995年12月，为美国独资企业，于1996年底正式营业。

总部和现代化工厂设在广州，在全国设有6个区域分公司和30个省级办事处，业务遍及全国300多个城市和地区，在全国拥有3800多家专卖店、专柜。

现代化工厂拥有先进的注塑技术和生产线，采用全球统一的原料和品质检验标准。

工厂已通过英国劳氏公司ISO9001：2008质量体系认证。

生产过程和品质控制严格高效。

2000年，特百惠开始在中国设立特许经营形式的加盟专卖店，以体验式营销和消费会员制为发展策略，目前在全国已拥有几千万会员。

特百惠一直致力于成为通过提供优质家居用品及独特理家方案以提高千家万户生活水平为己任的行业领导者。

2005年初，特百惠被《世界经理人》杂志评为“中国100个最佳特许经营品牌”之一；2008年被《都市主妇》杂志评为“最受中国女性青睐的品牌之一”；2008年被中国连锁经营协会评为“2008-2009年度中国特许经营最具成长力奖”；2008年入选“中国特许经营连锁百强”。

特百惠（中国）有限公司商业模式创新研究商业模式的研究目前在国内外是一个管理前沿和热点关注的对象,商业模式创新在全球企业界更是引起了前所未有的重视,已经成为企业增强核心竞争力、实现高成长、保持持续盈利,以及改变商业竞争格局的重要力量。

商业模式创新研究也因此成为企业生存和发展的战略重点。

本研究以特百惠(中国)有限公司作为研究对象,以商业模式及商业模式创新的相关理论为研究依据,主要从商业模式构成要素和商业模式创新途径的角度出发,按照现有商业模式的发展——面临的问题——内外部环境分析——商业模式创新方案设计——创新方案实施策略的技术路线,理论与现实数据相结合,提出了特百惠(中国)商业模式创新的原则、目标、具体创新内容以及实施策略。

通过分析研究,本文为特百惠(中国)设计出商业模式的创新方案：以现有特许加盟店为基础,增加网上销售渠道和理家培训中心服务,创建出一个立体的业务系统；通过对盈利模式的重新设计,对服务的重新定位和定价,为企业构建了不可复制的竞争优势；通过重新配置企业资源、调整企业价值链、重构企业核心竞争力,使企业再度跨入低风险快速扩张、高速增长的发展通道。

同时,本研究也为特百惠(中国)公司商业模式创新方案提出了以下的实施途径：通过外包分成的模式建立网上销售渠道并提高网络营销效率；通过分销商建立“特百惠理家培训中心”推进独特的培训营销服务模式；通过整合资源提高现有特许加盟店的效益,增加实体店的开店数量和存活率。

本文的研究有望对企业突破扩张瓶颈,实现持续增长,重构核心竞争力提供有益的参考和借鉴意义。

消费行为分析-----以特百惠为例消费者行为是指消费者为获取、使用、处置消费品所采取的各种行动以及先于且决定这些行动的决策过程。

消费者行为既富有多样性，又很复杂。

对消费者行为的研究构成营销决策的基础。

本文以特百惠为例分析消费者的行为。

特百惠是一家有着70多年历史的美国优质家居用品品牌。

产品采用安全可靠的纯净原料，容器底部均有欧美地区适合食物存放的安全标志。

全球统一的精密模具，保证全世界各地生产的品质一致性。

顶尖工业设计人才在美国、比利时和新加坡三大研发中心不断推陈出新，把实用功能和人性化需求巧妙结合，产品屡获国际设计殊荣。

特百惠现已开发8000多种产品，满足食物保鲜、制备、烹饪、储藏、盛餐、清洁等厨房生活所需，畅销100多个国家与地区。

在中国，数千家特百惠专卖店和专柜更为广大消费者提供特别的体验式服务——"自己做,更健康"理家课堂。

在中心商圈、超市入口、小区旁都会见到特百惠的身影，每个店面的设计统一，辨识度高，在店铺和橱窗中摆放着五颜六色的杯杯罐罐，创造了安全卫生、方便轻松、美观实用的家居用品新时尚。

一、动机与消费行为人们从事任何活动都有一定动机所引起。

消费者具体购买动机有求实动机、求新动机、求美动机、求名动机、求廉动机、求便动机、模仿或从众动机和好癖动机。

在特百惠品牌中，消费者主要的购买动机是求实、求便、模仿动机。

首先是求实动机。

消费者追求产品的使用价值，在选购商品时特别重视商品的质量，功效。

特百惠所用的塑料是从石油中提炼的一种无毒、无臭、质轻耐用且可塑性极强的材料，不会有任何异味。

原料纯度高，绝无杂质，成品透明度及光洁度高，韧性好。

成品光滑无毛边，不伤手；符合人体工程学设计，把握舒适。

能耐酸、碱、盐及多种溶剂，防腐蚀，抗老化。

虽然特百惠初看起来大家都会觉得很贵，但是产品的实用性很强，而且耐用所以自然吸引了一大批的顾客。

其次是求便动机。

消费者希望商品使用过程中省时，便利。

而特百惠做到了用他们的产品为人们提供了一个完全不同的美好厨房画面:每周只买一次菜却能天天尝鲜；厨房没有油烟，只有菜香；橱柜整洁似厅堂，干品食物告别霉运；灶台武油腻，调料不招蚁虫等。

特百惠（中国）发展战略的思考
随着我国经济的发展和信息时代的来临，家居用品行业得到了空前的发展，但同时也面临着许多问题。

经济增长减缓、市场日趋饱和、竞争激烈、产品同质化严重和消费者需求的转变都为特百惠（中国）未来的发展带来了严峻的考验。

基于此，本研究通过对特百惠（中国）内外部环境和价值链的分析，探索特百惠（中国）未来发展的路径，旨在提升企业核心竞争力，使企业达到可持续发展、盈利能力增强的目的。

同时，也希望通过此研究，为同行业其他企业以及特许经营企业的发展带来一定的参考价值。

本研究以特百惠（中国）有限公司作为研究对象，以战略管理理论为基础，主要从价值链管理和商业模式的角度，通过波特五力模型分析、IFE矩阵分析、价值链分析以及SWOT分析的方法，按照企业面临的问题——内外部环境分析——企业战略选择——战略实施保障措施的技术路线，理论与现实数据相结合，提出了特百惠（中国）未来发展战略的目标、理念、具体实施方法以及保障措施。

通过分析研究，本文明确了特百惠（中国）未来发展的战略：在公司战略层面，充分实施相关多元化战略；在竞争战略层面，实施差异化战略。

企业应充分发挥其广泛的销售网络、数量庞大的会员资源以及独特的营销方式等优势，着力打造企业研发和服务实力，突出竞争优势，将过去产品买卖的离散型交易模式向持续服务的连续型交易模式转变，逐步实现从产品供应商到服务供应商的企业战略转型。

同时，也针对企业战略转型的思路，提出了通过调整企业价值链、重构核心竞争力、重新配置企业资源、建立支持战略的政策和程序、运用六西格玛质量管理体系、创建适合战略的企业文化等一系列措施保障战略有效实施的方法。

第1篇一、前言在过去的一年里，特百惠公司紧紧围绕“以人为本、科技创新、追求卓越”的经营理念，积极应对市场变化，深化改革创新，不断提升企业核心竞争力。

现将我司2021年度工作总结如下：一、经营业绩1. 销售收入2021年，特百惠公司实现销售收入10亿元，同比增长15%。

其中，国内市场销售收入8亿元，同比增长12%；国际市场销售收入2亿元，同比增长20%。

2. 利润2021年，特百惠公司实现净利润1亿元，同比增长20%。

其中，国内市场净利润0.6亿元，同比增长15%；国际市场净利润0.4亿元，同比增长25%。

二、主要工作及成效1. 产品研发与创新（1）加大研发投入，提升产品竞争力。

2021年，特百惠公司研发投入占销售收入的比例达到5%，同比增长10%。

（2）推出多款新品，满足市场需求。

2021年，特百惠公司共推出20余款新品，涵盖厨房用品、家居用品、个人护理用品等多个领域。

（3）加强知识产权保护，提升品牌形象。

2021年，特百惠公司申请专利10项，其中发明专利3项。

2. 市场拓展与渠道建设（1）拓展国内市场，提高市场份额。

2021年，特百惠公司在国内市场新增合作伙伴100家，覆盖全国31个省、自治区、直辖市。

（2）拓展国际市场，提升品牌知名度。

2021年，特百惠公司产品远销东南亚、中东、欧洲等20多个国家和地区。

（3）加强线上线下渠道建设，提升销售效率。

2021年，特百惠公司线上销售额同比增长30%，线下销售额同比增长15%。

3. 企业管理（1）优化组织架构，提高管理效率。

2021年，特百惠公司对组织架构进行优化，调整部门职能，提高工作效率。

（2）加强人才队伍建设，提升员工素质。

2021年，特百惠公司开展各类培训活动30余场，培训员工1000余人次。

（3）强化风险防控，确保企业稳健发展。

2021年，特百惠公司加强财务、审计、合规等方面的风险防控，确保企业稳健发展。

4. 企业文化建设（1）加强企业文化建设，提升员工凝聚力。

特百惠市场营销环境分析一、产品介绍特百惠是美国优质家居品牌，总部位于美国佛罗里达州的奥兰多市，并在全球设有70多家分公司。

特百惠不仅成为塑料保鲜容器的代名词，而且惠及全球亿万家庭，创造了安全卫生、方便轻松、美观实用的家居用品新时尚。

特百惠产品作为艺术美和实用性巧妙结合的典范产品被多国博物馆收藏，并屡获国际设计殊荣。

据《纽约时代》 2003 年 11 月 27 日报道，英女王早上吃脆玉米片、燕麦粥等早餐所用的容器、餐具均是特百惠产品。

二、微观营销环境1.竞争者分析特百惠的主要竞争对手有安利和乐扣等，它们之所以成为特百惠的竞争者，是因为它们和特百惠一样有着成功的，独特的营销模式。

不可否认的是，竞争对手的威胁也同时促进了特百惠的产品的不断创新和升级，因而不断进步，立于不败之地。

2.顾客分析顾客就是企业的目标市场，是企业服务的对象，也是营销活动的出发点和归宿。

企业只有分析和研究消费者的特征和需求及其影响因素，研究消费者的购买行为，才能有效地开展营销活动，实现其营销目标。

尽管特百惠产品价格较高，设计新颖独特，但特百惠的目标消费群并非超高收入的时尚人群或富裕阶层，而是具有稳定家庭收入、注重生活品质的家庭主妇。

三、宏观营销环境1.经济环境随着世界经济的快速发展，人们的收入也随之增长，因此现在人们不仅仅需要食物、衣服等其他的最基本需要。

今天，人们在生活中更愿意寻找舒适、美好的东西。

所以人们会将会更加明智的去选择高品质的产品。

这是一个特百惠增加销量的非常好的机会。

特百惠的CEO曾说过，就算美国的经济在衰退，也不会影响特百惠的利润，因为大部分的利润来自海外市场。

2.技术环境特百惠虽然目前已不再是只卖杯子和塑料保鲜盒的企业，但是塑料保鲜产品依然是特百惠的主要收入来源，随着科技的发展，将会越来越快的出现更多的新材料和新的生产技术，这些都有可能会对特百惠未来的发展带来巨大的冲击。

例如高质量的硅胶，尽管价格高昂，但在许多行业都得到了运用，在婴幼儿用品领域也得到了较广泛的运用，对特百惠的儿童系列产品造成了不小的冲击。

对大学生市场上特百惠杯子的消费状况的调查市场调研打算书大学生市场上特百惠杯子的消费状况调查工商治理双学位081班侯迎春石星晨钟萌2020年3月名目：〔一〕、前言〔二〕、调查目的〔三〕、调查内容〔四〕、调查对象及抽样〔五〕、调查方法〔六〕、调查程序及时刻安排〔七〕、调查经费预算〔八〕、调查问卷设计特百惠杯子在大学生市场的调研打算书一、前言目前中国范畴内的水杯品牌百花齐放、百家争鸣，特百惠水杯这一世界知名品牌也走进了中国这一庞大的消费市场，同时同样面临着严肃的竞争形势，为了进一步开拓大学生这一新市场，评估大学市场的营销环境，制定广告策略及营销策略，因此在大学生市场的调查是十分必要的。

本次市场调查将围绕策划的四个立足点：消费者、市场、竞争者、企业自身来进行。

二、调查目的1、为该产品进入大学生市场进行广告运动策划提供客观依据。

2、为该产品的销售提供客观依据具体为：〔1〕、了解大学里水杯市场的状况。

〔2〕、了解大学里消费者的平均人口统计学资料，测算特百惠水杯的市场容量及潜力。

〔3〕、了解大学生对水杯的消费观点及适应。

〔4〕、了解大学生里已购买过特百惠水杯的消费者情形。

〔5〕、了解竞争对手的广告策略和销售。

〔6〕、了解自身状况。

三、市场调查内容〔一〕消费者1、消费者统计资料〔专业、年级、月平均消费、性别等〕。

2、消费者对水杯的消费形状〔水杯的消费观念、水杯的消费适应、水杯的消费费用等〕。

3、消费者对水杯的购买形状〔购买地点、购买方式、选购标准等〕。

4、消费者对特百惠水杯的认知度及可同意性。

5、消费者理想水杯的描述。

〔二〕市场1、大学生市场水杯种类、品牌、销售状况。

2、大学生市场消费者需求及购买力状况。

3、大学生市场潜力测评。

4、大学生市场特百惠水杯销售通路状况〔三〕竞争者1、大学生市场上水杯的品牌、价格、类型。

2、大学生市场上现有水杯品牌的销售状况。

3、各品牌、各类型水杯的要紧购买者描述。

4、竞争对手的广告策略及销售策略。

TupperwareSummaryTupperware Corporation, the famous plastic manufacturer, one of the most trusted names in housewares, leading the fashion of housewares. In the world, there are more than 70 subsidiaries and 100 direct distributors in almost 100 countries.In this report, we will analysis 5 aspect of the Tupperware Corporation. There are the environment, including the external environment and internal environment, SWOT analysis, STP analysis, marketing mix strategies, and some recommendation. Through the report you can understand the Tupperware Corporation, to know why they have high price, high reputation, good company image and beautiful, unique, durable products --- Plastic Container.BackgroundTupperware Corporation was found by Mr. Earl Tupper①who is an American chemist after the World War II in American. Tupperware made its debut in 1946 at the start of a revolutionary post-war period in history. Tupperware went into thousands of families as a brand of housewares. After a decade of success in the United States, Tupperware expanded into Europe in 1960 with a launch into the United Kingdom. In 1963, the company had a presence in six European countries and then launched in Japan and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. Since then Tupperware Brands has expanded to almost 100 countries around the world under its eight brands Tupperware, Avroy Shlain, Beauticontrol, Fuller, Naturecare, Nutrimetics, Nuvo, and Swissgarde. They continue to break new ground.Today, Tupperware has more than 70 subsidiaries in the global, 15 subfactories, and more than 8000 products. The value is more than 2 billion dollars. Now, TupperwareBrands Corporation is the biggest manufacturer of Home Furishing in the world and a multi-brand, multi-category, direct sales company. Top 500 company in the world. The main product of Tupperware is plastic container. Use on Dry Storage, Fridge, Freezer, Serving, Preparation,Microwave Reheating, Microwave Cooking, Baby & Kid’s, On the Go, Tupper Clean products for the kitchen and home.Tupperware offers the highest quality products, with the finest design features to meet your special needs. Whether it’s getting a good, hot meal in the table at the end of a busy day, toting a nutritious lunch to work, or taking time to learn a new baking secret with your children ------ Tupperware makes it all possible!In 2008, Tupperware Brands Corporation ranked on Fortune Magazine’s coveted ‘Most Admired Household Products’ list.②Environment AnalysisThe external environment①CompetitionThere are 3 competitors in the world. Lock & Lock③, LEYIDUO④, ROPOWO⑤. The main competitor is Lock & Lock among their three companies.Lock & Lock is founded in 1985, headquartered in Seoul, Korea, has become recognized in the world market by introducing a new concept in the food storage container category, Lock & Lock, with a 4-sided locking mechanism.Tupperware faces the competitors’ offensive; they focus on style, product, true-blue service and the dedication sprite to face their job.②EconomicThe economy of world grows quickly. People’s income is increase, so now they don’t only need food, clothes, and other first need. Today, they will seek to get more comfortable and nice of their life. So they will be more sensitive to go into the high class to buy high-end product. So it is a good opportunity. It can increase the sales. The CEO Rick Goings of the Tupperware said if the American economy is fall, it alsowill not affect their profit, because their majority of profit is come from overseas market.⑥③TechnologyTupperware’s technology is in the lead, the raw material is a kind of non-toxic, light, durable and strong plasticity. It can make the supernatural plastic container and a complete set of sealing cover to keep the food fresh.The internal environmentTupperware has more than 70 subsidiaries in the global, 15 subfactories, and more than 8000 products. And 100 direct distributors in almost 100 countries. For over 60 years Tupperware has made a difference in the lives of women around the world by offering an independent business opportunity.SWOT analysisSWOT is an analysis of the organization’s strengths, weaknesses, opportunities and threats. It can help company knows the situation of it itself and to improve continually its strong points, find the solution of issues.Strengths1. The company has strong brand and good reputation all over the world.2. It has good quality of raw material --- non-toxic, good leak tightness, and it can reuse to protect the environment.3. Marketing Models are diversification.4. The product has broad ranges, including every living goods.5. Manufacture and sales are one stop services.6. Innovation. They focus on the creation, every year invest a mount of money to innovate new product, according to the needs of different market.7. The alliance expense is cheap, you only can use 60000-70000 to have an own store.8. In 2001, the Tupperware Corporation was awarded the National Design Award ForCorporation Achievement by the American National Museum. It also has been named as Oscar on the industry design.Weaknesses1. A little expensive.2.It has a limit for the franchisee, only female.3.Due to plastic container, so it is not easy to wash.4.No promotion, no advertising and introduction.5.Upgrade of products is slowly, it is very hard to broken.Opportunities1.Capacity of the market is large, many clients.2.Nowadays, people seek to live a life with high quality, so high-end product caneasy to be accepted.3.Now people advocate green products, so Tupperware is a good choice for them,because it is non-toxic.4.The competitors are less, so Tupperware has large market share.5.Tupperware consultant can sell products at home parties, market their businessonline, and use other direct sales methods.6.The Tupperware Corporation also offers the package of cosmetics and skin carethrough its subsidiary.Threats1.Tupperware’s technology of leak tightness has been public, so there are manysubstitutes and the price is cheaper.2.The price of oil is increase, so the cost will increase. It can make crisise for thecompany.STP analysisSTP means Segmentation, Target marketing and positioning. Company can use this analysis to divide market therefore it can find which part of market and which group of people are its main market.Segmentation①Geographic segmentationTupperware divided the global market into the North American market, the American market, TEAM market (Europe, Africa and Middle East) and the Asia-Pacific market. TEAM market has the largest market share, half of the company's share of global. 85% of global sales come from outside the United States market.②Demographic segmentationAccording to the product features, the product can be used by housewife, children, the old and the blind. For the housewife, the products are more focus on practicability. For the children, are more focus on the surface and shape, let it more beauty. For the old, company will design a product more convenience to take it. To be more human. For the blind, company will design a product which is very easy to take and recognize. It will have many ragging marks or ragged pattern. It will give people deep touch feeling.According to the sex, the products mainly offer to the female. because the female are in hold the family popularly. Such as housewife.According to the social class, the Tupperware Corporation focuses on the middle class and the upper class. Because the price is high.③Psychographic segmentationThe Tupperware Corporation sells their product to the people who seek to get high quality and unique surface, who advocate healthy diet, and who are so busy, will bring the food to work.④Behavior towards productThe products of Tupperware always have high quality, beautiful and unique surface and shape, and special material, non-toxic and very light. The products’ life cycle is much longer than others. it is very hard to broken. And also the customer loyalty is high, because Tupperware has the Home Party which can demonstrate to consumers about their products and their uses. These demonstrations help the company to explain to the customers, the quality, the usage and the reasons for higher cost of its products.Target marketingThe target market of the Tupperware Corporation is middle and upper social class. The company doesn’t want to compete the lower social class. They comply the principle: sell the value, not sell the price. Their products have high quality, but not cheap.PositioningThe Tupperware Corporation concentrates on the high-end market. Their slogan is sell the value, not sell the price. They do n’t compete the low-end market. They use the customer loyalty to implement their market position.Marketing mix strategiesIn this part, the report will introduce the 4Ps’ strategies of The Tupperware Corporation; 4Ps’ strategies are the combination of product, price, place (distribution), and promotion.ProductThe Tupperware Corporation divides the product into 10 aspects. Dry Storage, Fridge, Freezer, Serving, Preparation, Microwave Reheating, Microwave Cooking, Baby & Kid’s, On the Go, Tupper Clean products on kitchen and home.PriceTheir price is a little expensive. Their slogan is sell value not sell price. They use “Home Party” to help the company to explain to the customers, the quality, the usage and the reasons for the higher cost of its products.Place (distribution)Tupperware sells their product in American, Europe, Africa, Middle East and Asia. The countries are Australia, Mexico, U.S.A., Japan, Korea, China, Indonesia, Philippines, Singapore, Malaysia, Thailand, India, Austria, U.K., Ireland, Belgium, Germany, France, Italy, Sweden, Poland, Russia, Greece, and South Africa.PromotionAt first, Tupperware adopts the promotion of direct selling. Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. It adopts a three-tier network structure which made operations easier for the company. Tupperware products and the Tupperware party are sometimes alluded to in popular culture for comic effect, often making fun of middle-class aspirations or suburban life. Secondly, they use the viral marketing concept. It is a common method of online marketing. Usually, use it to brand promotion and website promotion.It is the principle of word-of-mouth spread.And then, implement the strategy of experience Marketing. Contact with the consumer deeply, devote to create a wonderful experience for the consumer to use the Tupperware’s products. The main way is to hold a party about the Tupperware’s product demonstrations to get high customer loyalty.And also they implement consumer membership and publish a magazine --- Tupperized Life to publish the new product, promotion and many kinds of the knowledge about managing home. And the “Home Party” is unique.Recommendation1.Need to do more promotion. Use the advertising, magazine, TV, network andnewspaper. Because not every know Tupperware, such as China market, many people don’t know the company and the brand. And we are hardly to see the advertising about Tupperware.2.Reduce the price, to go into the low-end market, and also the high-end market, toget the all of the market. It can increase the reputation. Because nowadays, the technology of leak tightness is not a secret, other companies have known. So they use the technology to manufacture the product, but they chose the lower price, so we will suffer losses. Consequently, we need to reduce the cost to decrease the price, but keep the quality.3.Need to highlight the main product to build the company image. Such asMicrowave, can focus on the product used to microwave, and then publicity and promotion.ConclusionThe Tupperware Corporation is the most famous plastic manufacturer, the most trusted brand in housewares, the global market leader of housewares. It not only has advanced technology and production line, but also the unitive quality of raw materials and the standard of the quality test --- ISO test program. And various modes of operation and marketing bring many market opportunities, and attract many customers to try and rebuy.Nowadays, the Tupperware Corporation is active to increase market expansion in every country. The mission is to be the premier global direct seller of premium, innovative products by providing customers with high quality innovative products brought to them through an informative and entertaining selling situation. The Tupperware Corporation has a perfect prospect, will be the premier global brand and get high profit.Reference①/company.html October 2, 2008②Tupperware Profile for Fortune Magazine's 2008 Most Admired American Companies List /magazines/fortune/mostadmired/2008/snapshots/10497.html October 2, 2008③/main.asp October 2, 2008④/about_en.html October 4, 2008⑤/main/October 4, 2008⑥/zcfg/2008/08/article_888.html October 2, 2008TAFE 06 AStar, Nancy, Deco, BobReportTupperwareStar, Nancy, Deco, BobOctober 6, 2008。