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Unit 15 Advertising Step One ----------15’ warming-up exercise 1) What are the media we have discussed last week? Print media books, newspaper & magazines Electronic media radio, TV & Internet Have you ever noticed the ads in newspaper, magazines, radio or TV? Do you enjoy reading or watching Ads? Guess by picsWhat are these ads for ??? Here are some famous slogans, could you guess what products are they for???? Time is what you make of it. (Swatch) 天长地久。
（斯沃奇手表）2.Make yourself heard. (Ericsson) 理解就是沟通。
(爱立信） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。
（梅塞德斯-奔驰）4.Start Ahead. (Rejoice) 成功之路，从头开始。
（飘柔）Step Two Pair work create a dialog with your partner on the following topic: Do you think ads are necessary or a nuisance? the useful expressions Agreement I agree entirely. I couldn’t agree with your more. You can say that again. I’ll say. That’s it. You’re right. Why not? Sure. That’s just what I think. You said it DisagreementI wouldn’t say so. I couldn’t agree with you less. No way. It’s out of the question. I’m not sure I can agree. I couldn’t disagree more. Are you absolutely sure? I wonder if there’s a mistake. Suggested answer:A: Oh,no, commercials again. I just hate those boring ads. B: sometimes I likes watching ads. And I feel they are necessary . A: I wouldn’t say so. The aim of the repetitions of the same commercial on television is nothing but to brainwash consumers into buying. B. You said it, but in the modern world, it is quite necessary to ge the information about the prodducts and commercials are conveniets for both buyers and sellers. Step Three Group discussion and Presentation Advertising does more good than harm to consumers. Positive? Negative? PositiveI like watching/reading ads. They are amusing/interesting/vivid/fascinating/funny/persuasive. Ads are part of our life/something unavoidable no matter whether you like them or not. Ads provide us with useful information on commodities/ services/ jobs…PositiveWith ads, we save a lot of time in shopping/choosing the kind of product we want/looking for jobs/getting better services …Without ads, manufacturers may find it difficult to sell their products/make their products known to consumers. Without commercial ads, newspapers, radio and television companies cannot survive. NegativeI dislike watching/reading ads. They are misleading/exaggerated…I come across ads every time I turn on TV/radio/open a newspaper/magazine. TV commercials are a nuisance/waste oftime/interrupt programs frequently. Ads take advantage of our longing for wealth/good looks/good health/comfort…Ads exploit our fear of danger/growing old/falling ill…Step Four Group work and Role play 1. Create a new product 2. design an Advertisement for it in your group 3. perform it to the class. Diaper Harness for Doggies Diaper Harness for Doggies The STA-ON diaper harness is used to keep diapers on dogs, whether young puppies, untrained adult dogs, or elderly incontinent dogs.Scented Bus Stops Scented Bus Stops Arcade Marketing Inc., in tandem with the California Milk Processor Board, is putting up a new type of advertisement at bus stops that emit the smell of chocolate chip cookies.Step Five Summary 1. students’performance in class acti vities 2. the language and skills learned in class Step Six Assignment 1. Review the useful words and expression. 2. Preview unit 16 Culture * * 5.A diamond lasts forever. (De Berries) 钻石恒久远，一颗永流传。
⼤学英语UnitAdvertisingpptUnit 14 AdvertisingPart ACommunicative Function Agreement or DisagreementListen to the conversations, paying attention to the ways people agree and disagree with the opinions expressed. Decide whether the second speaker agrees or disagrees with the first speaker.1. a. Agree b. Disagree2. a. Agree b. Disagree3. a. Agree b. Disagree4. a. Agree b. Disagree5. a. Agree b. Disagree6. a. Agree b. Disagree7. a. Agree b. Disagree8. a. Agree b. DisagreeScript1. --Do you think we should put an ad in the newspaper to sell our apartment?--Sure, why not?2. --Campus Daily isn't very interesting this week.--You can say that again.3. --I hear putting an ad in a newspaper costs a lot of money.--It depends.4. --In my opinion watching so many TV ads is a waste of time.--I couldn't agree with you less.5. --You don't care for commercials on TV, do you?--I'll say I don't.6. --Didn't you think the movie we saw last night was fascinating?--I wouldn't say that.7. --There'll be a football match between England and France on Channel 10 tonight.--Are you absolutely sure?8. --The design of the movie ads appeals to me very much.--You said it.Listening StrategyListen to the short conversations and choose the right answers to the questions you hear. Example: --You like to go shopping in the supermarket, don't you?--Yes, it's so convenient. Besides, things are cheaper.Q: Does the woman enjoy shopping in the supermarket?a. Yesb. No1. a. Yes b. No2. a. Yes b. No3. a. Yes b. No4. a. Yes b. No5. a. Yes b. No6. a. Yes b. No7. a. Yes b. No8. a. Yes b. NoScript1. --How do you like our campus, John?--Well, it's very large but it's not clean enough.Q: Does John have a favorable opinion of the campus?2. --How do you like your English teacher, Li Ming?--She's very strict and her classes are always well-organized. Besides, she often givesup her free time for her students.Q: Does Li Ming like her English teacher?3. --How did you enjoy your vacation, Jack?--Although it was short, I visited many museums and art galleries.Q: Did Jack enjoy his vacation?4. --Michael, everybody says Professor Fall is a boring teacher. What do you think?--Everyone falls asleep in his class. And he's hard to talk to.Q: Is Professor Fall popular among his students?5. --What's your impression of New York, Barbara?--I really like the stores and the museums appeal to me, too.Q: Does Barbara like New York very much?6. --Do you like living on campus?--I think so. But sometimes the dorm is so noisy that I can't get anything done.Q: Does the woman have a completely favorable opinion of living on campus? 7. --Do you think you will major in medicine, Mary?--I think being a doctor means a lot of study and then working all sorts of hours.Q: Does Mary want to major in medicine?8. --How do you like living with your roommates?--Well, sometimes it's hard to share a room with others but you get along with yourroommates by compromising.Q: Does the woman get along with her roommates?Part BListening TasksA ConversationPlacing an AdScriptPlacing an Ad(Ring …Ring … Sound of phone being picked up)John: Hello, Campus Daily, advertising department. This is John speaking.Maggie: Hi. I'm calling to place a couple of ads.J ohn: Sure. Under what classification?Maggie: Well, I'd like one in the "Roommates Wanted" section.J ohn: All right. And how would you like your ad to read?Maggie: It should read "Female roommate wanted for pleasant, sunny two-bedroom apartment on Fifth Avenue, three blocks from campus. Share rent and utilities. AvailableSeptember first. Call between 5 and 9 p.m. and ask for Maggie."John: Fine. And what about your other ad?Maggie: That one I'd like under "Merchandise for Sale", and I'd like it to read "Matching blue sofa and easy chair for sale, excellent condition, $350 or best offer. Call between 5 and9 p.m. and ask for Maggie." Did you get all that?J ohn: Uh, huh. You'll want your phone number on these, right?Maggie: Oh sure. Thanks for reminding me. It's 555-6792.John: And how long do you want these ads to run?Maggie: For a week, I guess. How much would that be?John: Let's see—it's $8 a week per line. Your two ads will both take up three lines, so that's $24 per ad.Maggie: All right.the paper.Exercise 1: Listening for general understandingListen to the recording once and choose the right answers to the questions you hear.1. Who are the two speakers in the telephone conversation?a. A newspaperman and a reader.b. An advertising agent and a client.c. A real estate agent and a tenant.d. A shop assistant and a customer.2. What is Maggie doing in the conversation?a. She is applying to work for a newspaper.b. She is trying to sell her apartment through a local newspaper.c. She is running the ads column of a campus newspaper.d. She is having two ads run in a school newspaper.3. What can you infer about Maggie?a. She will graduate soon.b. She feels lonely living in an apartment all by herself.c. She will move out of a two-bedroom apartment.d. She might be unable to afford a two-bedroom apartment alone.Exercise 2: Listening for detailsListen to the recording once again and fill in the blanks with the missing information.Part CAdditional ListeningA Passage Different Kinds of AdvertisingListen to the passage and fill in the blanks with the missing information.ScriptDifferent Kinds of AdvertisingAdvertising is an important part of marketing. Very few companies are able to sell a product without advertising. It is possible, but very unlikely. There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. Theses can be handed to people on the street or they can be mailed. If they are mailed, it is called direct mail advertising. After direct mail advertising, there are: newspaper advertising, radio advertising, magazine advertising and television advertising. Newspaper advertising is the cheapest kind, while television is the most expensive. Television ads are generally used by large companies selling a product to a large market segment. Television advertising can be very successful because it reaches such a large audience. Small companies may find television advertising too expensive, so they often use newspapers to advertise. However, large companies also like newspapers because of their wide circulation.Part DTest Your ListeningA Compound DictationListen to the passage three times and supply the missing information.Advertising is an important part of the free enterprise 1) system. This is because different businesses are 2) competing for the same market. For this reason, they buy advertising 3) space in newspapers or magazines and advertising time on radio or TV. They each hope that advertisements will increase 4) demand for their products.In order to do well in the market, advertisers need to decide on a target; in other words, who are possible 5) buyers for their product? For example, what is the age and sex of their target group? How much education do they have? What are theirpolitical 6) beliefs and values? How much money do they make? Some companies such as McDonald’s target various groups, so they have many different ads—one for 7) teenagers, one for families and several in different languages.8) After advertisers decide on who, they need to determine where. What is a good place for their advertisement? Sellers of toys often advertise during children’s TV programs on Saturday morning. Sellers of expensive clothing advertise in V ogue and other fashion magazines.9) Advertisers also need to think about people’s motivation—their reasons for buying something. What makes people buy one product but not another? There are many possible reasons: health, profit, love, entertainment, etc. A study of advertising can also be a study of psychology. 10) When we think about the products that people buy, we learn about their needs, wants, fears, and values.。
