会展场馆经营管理模式研究
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河南师范大学成人高等学历教育
毕业论文（设计）
题 目 会展场馆经营管理模式研究
院（部）
专 业
年 级
形 式
层 次
学 号
姓 名
指导教师（签名）
2018年 12月 18日
会展场馆经营管理模式研究
摘 要
会展场馆经营管理已经成为现代服务业经营管理的十分重要的构成部分。随着我国会展产业不断发展，我国会展业对国民经济发展也有了突飞猛进的推动作用。尽管如此，近些年随着市场竞争不断加强，各类型会展馆兴起，以方便为会展业发展提供便利。我国目前会展场馆经营管理模式受到人员、基础设施等因素发展存在一定问题，影响会展业深化发展。本文将选择上海会展场馆为例，对其经营管理模式进行研究，希望能对我国会展场馆经营管理模式完善提供建议。
关键词 会展场馆；经营管理模式；思考
Research on the operation and management mode of exhibition
venues
Abstract The management of exhibition venues has become a very
important
part of modern service industry management. With the continuous development
of
China's Convention and exhibition industry, China's Convention and
exhibition
industry has also played a significant role in promoting the development of national
economy. Nevertheless, in recent years, with the strengthening of market competition,
the emergence of various types of exhibition centers to facilitate the development of
the Convention and Exhibition industry. At present, the management model
of
exhibition venues in China is affected by the development of personnel, infrastructure
and other factors, which will affect the deepening development of exhibition industry.
This article will choose Shanghai Convention and exhibition venues as an example,
and study its management model, hoping to provide suggestions for the improvement
of the management model of China's exhibition venues.
Key word exhibition venues; management model; thinking
目录
前言 .......................................................................................................................................................... 1
一、会展场馆经营管理模式相关概述 .................................................................................................. 1
（一）会展场馆经营管理举办原则 .............................................................................................. 1
1.专业服务性原则 ................................................................................................................. 1
2.完善服务类型原则 ............................................................................................................. 1
3.经济适用原则 ..................................................................................................................... 2
（二）会展场馆经营管理模式制定的作用 .................................................................................. 2
二、我国会展场馆经营管理模式分析——以上海会展场馆为例 ....................................................... 2
（一）基本情况 .............................................................................................................................. 2
1.推进产业结构优化升级 ..................................................................................................... 2
2.提升城市知名度和影响力.................................................................................................. 3
（二）会展场馆经营管理模式形成中存在的问题 ...................................................................... 3
1.会展场馆利用率不高 ......................................................................................................... 3
2.会展场馆展览项目层出不穷，经典展会有限 .................................................................. 4
3.会展企业运作专业度不高.................................................................................................. 4
三、推动会展场馆经营管理模式发展的建议与思考........................................................................... 5
（一）转变会展场馆运营观念 ...................................................................................................... 5
1.提升会展场馆的服务 ......................................................................................................... 5
2.加强我国政府宏观调控 ..................................................................................................... 6
（二）提高会展场馆内展会举办水平 .......................................................................................... 6
1.打造国际著名会展品牌 ..................................................................................................... 6
2.会展场馆市场商业化 ......................................................................................................... 7
3.会展场馆应加强对外市场开放 .......................................................................................... 7
（三）提高办展企业运作专业度 .................................................................................................. 8
1.加快培育会展人才 ............................................................................................................. 8
2.加强以树立品牌为核心的全明质量管理 .......................................................................... 8
