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阿迪达斯的英文广告词Adidas is one of the most well-known and respected brands in the world. Known for their high-quality athletic apparel and footwear, Adidas has been a mainstay in the sports world for decades. Over the years, Adidas has developed numerous marketing campaigns to promote their products and create brand awareness. In this article, we will take a closer look at some of the most iconic Adidas English advertising slogans."All-in or Nothing"Adidas launched this iconic campaign ahead of the 2014 FIFA World Cup in Brazil. The campaign aimed to inspire athletes to go beyond their limits and give their all in every performance. The slogan, "all-in or nothing," was a call to action for athletes to push themselves to their limits and leave it all on the field. The campaign featured several famous football stars, including Lionel Messi, Luis Suarez, and Mesut Ozil, who all wore Adidas gear during the tournament."Impossible is Nothing""Impossible is Nothing" was one of Adidas's most successful advertising campaigns. Launched in 2004, the campaign aimed to inspire athletes to believe in their abilities and push themselves beyond what they thought was possible. The slogan is a powerfulmessage that suggests that no obstacle is too big to overcome if you have the right mindset. The campaign featured a range of athletes from different sports to show that the message of the campaign is universal."Create Positivity"In 2020, Adidas launched a new global campaign called "Create Positivity". With the world facing unprecedented challenges, the campaign aimed to inspire people to stay positive and focus on what they can control. The slogan, "Create Positivity," was a call to action for people to take an active role in creating a better world. The campaign featured a range of athletes, artists, and activists who shared their stories of how they were making a positive impact in their communities."Sport Needs Creators""Sport Needs Creators" was another Adidas campaign aimed at inspiring athletes to push the boundaries of what is possible. Launched in 2016, the campaign aimed to promote the brand's range of football boots, which were designed to help players unleash their creativity on the field. The slogan suggests that athletes have the power to shape the future of sport by being innovative and creative."We're Here to Create"In 2017, Adidas launched a new campaign called "We're Here to Create." The campaign aimed to celebrate the creativity ofathletes and encourage them to express themselves on and off the field. The slogan, "We're Here to Create," was a call to action for athletes to embrace their creativity and use it to make an impact in their communities. The campaign featured a range of athletes from different sports, including footballer Paul Pogba and tennis star Caroline Wozniacki.In conclusion, Adidas has a long history of creating powerful and inspiring advertising campaigns. From "Impossible is Nothing" to "We're Here to Create," Adidas slogans have been empowering athletes to push their boundaries and achieve their goals. These advertising campaigns have not only helped the brand to build a loyal customer base but have also played a vital role in shaping the sports world. Adidas campaigns continue to inspire athletes around the world to be creative, innovative, and relentless in the pursuit of their dreams.。
adidas百科名片公司LOGO阿迪达斯（adidas）是德国运动用品制造商，阿迪达斯AG的成员公司。
以其创办人阿道夫·达斯勒（Adolf Adi Dassler）命名，在1920年于接近纽伦堡的黑措根奥拉赫开始生产鞋类产品。
1949年8月18日以adidas AG名字登记。
阿迪达斯原本由两兄弟共同开设，在分道扬镳后，阿道夫的哥哥鲁道夫·达斯勒（Rudolf Dassler）开设了运动品牌PUMA。
2011年8月24日，绿色和平组织公布调查结果，阿迪达斯服装残留有毒有害物质。
2012年7月14日，阿迪达斯因生产伦敦奥运会特许商品的柬埔寨服装厂工人每周仅10英镑工资，目前正面临伦敦奥组委调查。
查看精彩图册目录创办经历所涉领域大事年表产品类别旗下品牌历史起源SLVR2010当今发展品牌技术真假辨别LOGO基本简介含义介绍演变历史广告宣传代言名单赞助球队足球英式橄榄球板球赞助赛事足球英式橄榄球板球奥运合作简介与迪赛合作男士香水VICTORY LEAGUE征服Ice Dive冰点Deep Energy 能量GAME Spirit 运魅Team Force 天赋Blue challenge 超越SPORT Field 运动FAIR Play 至真DYNAMIC Pulse 激情sport fever 沸腾山本耀司全新款式其他相关青少年足球合作拟2015年门店达2500家上海品牌中心开业有毒物质违反协议阿迪中国关厂相关新闻展开创办经历所涉领域大事年表产品类别旗下品牌历史起源SLVR2010当今发展品牌技术真假辨别LOGO基本简介含义介绍演变历史广告宣传代言名单赞助球队足球板球赞助赛事足球英式橄榄球板球f50 adizero奥运合作简介与迪赛合作男士香水VICTORY LEAGUE征服Ice Dive冰点Deep Energy 能量GAME Spirit 运魅Team Force 天赋Blue challenge 超越SPORT Field 运动FAIR Play 至真DYNAMIC Pulse 激情sport fever 沸腾山本耀司全新款式其他相关青少年足球合作拟2015年门店达2500家上海品牌中心开业有毒物质违反协议阿迪中国关厂相关新闻展开编辑本段创办经历adidas的创始者，阿道夫·达斯勒（Adolf Adi Dassler）先生，是一位拥有运动员身份和鞋匠技术的德国人。
阿迪达斯公司的英语作文Title: Adidas: A Global Sportswear Icon。
Adidas, a multinational corporation headquartered in Herzogenaurach, Germany, is renowned globally for its athletic footwear, apparel, and accessories. With a rich history spanning nearly a century, Adidas has evolved into a symbol of excellence, innovation, and athleticism. This essay explores the remarkable journey of Adidas, highlighting its significant contributions to the sportswear industry and its enduring legacy.Founded in 1949 by Adolf "Adi" Dassler, Adidasinitially operated under the na me "Gebrüder Dassler Schuhfabrik" alongside his brother Rudolf Dassler. However, due to a personal conflict between the brothers, Rudolf went on to establish Puma, while Adi continued to lead Adidas. Despite the rivalry, both companies achieved remarkable success, contributing to the rise of sportswear in the post-war era.One of Adidas's most iconic moments came during the 1954 FIFA World Cup when the German national football team, equipped with Adidas boots featuring innovative screw-in studs, clinched victory against Hungary in what became known as the "Miracle of Bern." This triumph not only propelled Adidas into the spotlight but also revolutionized football footwear design, setting a precedent for future advancements in sports technology.Throughout the decades, Adidas has consistently pushed the boundaries of innovation, introducing groundbreaking technologies to enhance athletic performance. From the introduction of the first nylon track suit in 1967 to the development of Boost cushioning technology in 2013, Adidas has remained at the forefront of sportswear innovation, catering to the evolving needs of athletes worldwide.Moreover, Adidas's commitment to sustainability has become increasingly prominent in recent years. Recognizing the environmental impact of its operations, Adidas has implemented various initiatives to reduce carbon emissions,conserve water, and minimize waste. The company's "End Plastic Waste" campaign exemplifies its dedication to addressing pressing environmental issues and promoting a more sustainable future.In addition to its contributions to sportswear technology and sustainability, Adidas has played a significant role in shaping popular culture. Through strategic collaborations with renowned designers, artists, and celebrities, Adidas has transcended its athletic roots to become a coveted fashion brand. Collaborations with Kanye West, Pharrell Williams, and Beyoncé have not only boosted Adidas's brand visibility but also solidified its status as a cultural icon.Furthermore, Adidas's marketing campaigns have consistently captured the imagination of consumers worldwide. From memorable slogans like "Impossible is Nothing" to captivating advertisements featuring top athletes such as Lionel Messi and Serena Williams, Adidas has effectively communicated its brand values of determination, excellence, and inclusivity.Looking ahead, Adidas continues to explore new avenues for growth and innovation. Whether through expanding its product offerings, leveraging emerging technologies like augmented reality, or forging strategic partnerships, Adidas remains committed to staying ahead of the curve in the dynamic sportswear industry.In conclusion, Adidas stands as a testament to the power of innovation, resilience, and vision. From its humble beginnings in a small Bavarian town to its status as a global sportswear juggernaut, Adidas has left anindelible mark on the world of athletics and beyond. As the company continues to evolve and adapt to changing trends and consumer preferences, one thing remains certain: the Adidas legacy will endure for generations to come.。
阿迪达斯英文广告词范文（精选6篇）阿迪达斯英文范文篇1"Come on, brother, put your hand up I know this time is not easyThere is only "we", there is no "I" you in the presence of everyoneAll from here to get enough confidence to remember these, brotherYou will be used on!Now I most want to say isCome with you and your brothers!No adolescents, no brothers, no basketball "This is my first ad in the cct5 to see, advertising by the nba star, McGee. Garnett. Duncan. Arenas.Billups Dwight Howard. China Central Television broadcast from the beginning of 1986 nba, but also since then, China's watch nba's number is rising year after year, because, too exciting, and field are exciting game, field areIs the world's highest level of the contest.In such a world of the best players and the best coach of the world, the fight is not just technology and tactics, and more is the psychological and positional response capabilities. So, when we watch the game can often see their sweat profusely, fist clenched, eyes stare big, rapid heartbeat.This is the charm of nba games, the vast majority of games are difficult to distinguish between the outcome, so when the game will see people keep up with the pace of the game, so as to make people feel the charm of basketball. So nba game is very attractive.阿迪达斯英文广告词范文篇2People are the purpose of animals, not always belong to their own more desirable. We are lovers or friends in my life experience, I have always been asked the question, because, for me, how could this be a problem? Is you do not know or he does not know? Maybe you have not reachedConsensus, but to be honest, each other must be clearly clear it.Do a simple quiz Well, like a best friend of yours, buddies and the like, something nothing will play with the killing time of the man, and now imagine kissing him, not for emergency Oh, if you can accept , And even full of expectations, then you are actually a lover, or have developed into a lover possible. Well, think of a person you like, you often think of him, but also like more than like, something nothing you will play with him to kill time, and now imagine you forever, this life, in any case not The opportunity to kiss him, and this time, if you do not feel a trace of pity, then rest assured, you really just friends. People are the purpose of the animals, not always belong to their own more desirable, people are particularly heavy curiosity of animals, do not understand the situation is always excessive fantasy, people are educated animals, so for packaging There is always more respect, but after all, people are not animals, from friends to lover that step can be Armstrong's small step, it can be a big step for mankind , Because love and care are two different things, we always can not measure, in the end the relationship between the generation, is not better than the current situation, but also because we want to monopolize another person's life, but more afraid of their lives completely Was occupied, so we are still friends. Undeniably, the relationship between men and women, really good.Friends can be a step, if not further, let us become friendsfrom the old knowledge, and then met but in the past have known people; friends can be a bumper to maintain the safety of each other in the absence of the car before you Collision damage and loss of money are reduced to a minimum; friends can be a network of contacts, even if not with the friend Xiuchengguo, you still have the opportunity to fall in love with friends; friends can be a family, you can get help to accompany, but not immediately Friends can be an excuse to hide their disloyal nature; friends are spare tire, in the absence of quasi-lovers in the chat comfort loneliness; do not forget, friends can be a source of income, but also often have to pay,Of course, the most important thing is a friend is a springboard to steal his trust, to run his habits, to capture his heart against, naturally, from friends cleverly turned into a lover.No matter how men and women in the world define the difference between friends and lovers, I always feel that you can return to the structure of the body surface, the design of each organ as well as the senses of the message, is to strengthen your heart for these two roles different cognitive,Boundary is sex. The nature of the switch a start, the object becomes a lover of the possibility of gradually increased, Brokeback Mountain two good friends is not the beginning of it, but for two in the mountains alone, but for a cold night, the most important , But for them to start to see the right eye, I believe that even if the battlefield has a life and death with the robe of friendship, if there is no intention of sex, or will not let the two men hold together to see the World Cup.In the twinkling of an eye, Valentine's Day has come, this is a courageous confession day, so that we can finally out of ambiguous, from a friend into a lover, called the other opponentsof the world died of this heart; People, this is also a fear of the days to avoid, because love is a big hat, it will cover your eyes, and even hinder your breathing, let us continue to maintain a good friend relationship, not More healthy.Perhaps, like the Wizard of Oz in the revelation, we racked our brains to pursue wisdom, heart and courage, the pursuit of life is not satisfied, in the end we are lovers or friends, in fact, the real answer has long been worn on our feet.阿迪达斯英文广告词范文篇3Nba for us to explain what is the overall basketball, what is tactical literacy, what will never give up ... 0.8 seconds! 1 second!3 seconds! This time can do? I did not know how to answer, nowI know . It can change the fate of a team! In the nba not to give up the last second! This is the insistence that this is the nba! Apply the ad is Li Ning, everything is possible! Jordan said, I have failed again and again , Which is why I can be successful. Every failure and shooting is not, let Jordan go further. Jordan has been able to have a successful career, and become the king of the league, his ability is from every failure and missed shots after the positive efforts, of course, mistakes are not terrible, but it is important to learn to make mistakes The lesson, let oneself grow. Basketball is not a person's basketball, he is by the common efforts of five people, unity is very important.Basketball is a collective movement, only with all the players together, in order to play very good results. Only in teammates on the basis of help, individuals can play wonderful, individual and group complement each other, inseparable. In nba, now more and more attention to the cooperation of the players. Although, in the nba to advocate individuality publicity, to promote individual heroism, but with their unity and cooperationis not contradictory. A player can become a star, they are very clear, the performance of individual ability and team members are inseparable from the close. They are often borrowed teammates to fully demonstrate the power of their own personal ability. Basketball is a pay attention to, no close cooperation with the players, is unable to strike the ball, it is impossible to win the game. In any one team, we should also have to nba players as a strong team spirit. Teamwork can not only overcome many problems that individuals can not solve, but also enhance our individual ability to make the most of their potential in teamwork.The spirit of solidarity and cooperation is the foundation of all business success. US state activist Webster, once said a famous words:People together can make a single person can not make the cause; wisdom, hands, strength together, almost universal.阿迪达斯英文广告词范文篇4"Come on, brother, put your hand up I know this time is not easyThere is only "we", there is no "I" you in the presence of everyoneAll from here to get enough confidence to remember these, brotherYou will be used on!Now I most want to say isCome with you and your brothers!No adolescents, no brothers, no basketball "This is my first ad in the cct5 to see, advertising by the nba star, McGee. Garnett. Duncan. Arenas.Billups Dwight Howard. China Central Television broadcast from the beginning of 1986 nba, but also since then,China's watch nba's number is rising year after year, because, too exciting, and field are exciting game, field areIs the world's highest level of the contest.In such a world of the best players and the best coach of the world, the fight is not just technology and tactics, and more is the psychological and positional response capabilities. So, when we watch the game can often see their sweat profusely, fist clenched, eyes stare big, rapid heartbeat.This is the charm of nba games, the vast majority of games are difficult to distinguish between the outcome, so when the game will see people keep up with the pace of the game, so as to make people feel the charm of basketball. So nba game is very attractive.阿迪达斯英文广告词范文篇5People are the purpose of animals, not always belong to their own more desirable. We are lovers or friends in my life experience, I have always been asked the question, because, for me, how could this be a problem? Is you do not know or he does not know? Maybe you have not reachedConsensus, but to be honest, each other must be clearly clear it.Do a simple quiz Well, like a best friend of yours, buddies and the like, something nothing will play with the killing time of the man, and now imagine kissing him, not for emergency Oh, if you can accept , And even full of expectations, then you are actually a lover, or have developed into a lover possible. Well, think of a person you like, you often think of him, but also like more than like, something nothing you will play with him to kill time, and now imagine you forever, this life, in any case not The opportunity to kiss him, and this time, if you do not feel a trace of pity, then rest assured, you really just friends. People are the purpose of the animals, not always belong to their own moredesirable, people are particularly heavy curiosity of animals, do not understand the situation is always excessive fantasy, people are educated animals, so for packaging There is always more respect, but after all, people are not animals, from friends to lover that step can be Armstrong's small step, it can be a big step for mankind , Because love and care are two different things, we always can not measure, in the end the relationship between the generation, is not better than the current situation, but also because we want to monopolize another person's life, but more afraid of their lives completely Was occupied, so we are still friends. Undeniably, the relationship between men and women, really good.Friends can be a step, if not further, let us become friends from the old knowledge, and then met but in the past have known people; friends can be a bumper to maintain the safety of each other in the absence of the car before you Collision damage and loss of money are reduced to a minimum; friends can be a network of contacts, even if not with the friend Xiuchengguo, you still have the opportunity to fall in love with friends; friends can be a family, you can get help to accompany, but not immediately Friends can be an excuse to hide their disloyal nature; friends are spare tire, in the absence of quasi-lovers in the chat comfort loneliness; do not forget, friends can be a source of income, but also often have to pay,Of course, the most important thing is a friend is a springboard to steal his trust, to run his habits, to capture his heart against, naturally, from friends cleverly turned into a lover.No matter how men and women in the world define the difference between friends and lovers, I always feel that you can return to the structure of the body surface, the design of eachorgan as well as the senses of the message, is to strengthen your heart for these two roles different cognitive,Boundary is sex. The nature of the switch a start, the object becomes a lover of the possibility of gradually increased, Brokeback Mountain two good friends is not the beginning of it, but for two in the mountains alone, but for a cold night, the most important , But for them to start to see the right eye, I believe that even if the battlefield has a life and death with the robe of friendship, if there is no intention of sex, or will not let the two men hold together to see the World Cup.In the twinkling of an eye, Valentine's Day has come, this is a courageous confession day, so that we can finally out of ambiguous, from a friend into a lover, called the other opponents of the world died of this heart; People, this is also a fear of the days to avoid, because love is a big hat, it will cover your eyes, and even hinder your breathing, let us continue to maintain a good friend relationship, not More healthy.Perhaps, like the Wizard of Oz in the revelation, we racked our brains to pursue wisdom, heart and courage, the pursuit of life is not satisfied, in the end we are lovers or friends, in fact, the real answer has long been worn on our feet.阿迪达斯英文广告词范文篇6Nba for us to explain what is the overall basketball, what is tactical literacy, what will never give up ... 0.8 seconds! 1 second!3 seconds! This time can do? I did not know how to answer, nowI know . It can change the fate of a team! In the nba not to give up the last second! This is the insistence that this is the nba! Apply the ad is Li Ning, everything is possible! Jordan said, I have failed again and again , Which is why I can be successful. Every failure and shooting is not, let Jordan go further. Jordan has beenable to have a successful career, and become the king of the league, his ability is from every failure and missed shots after the positive efforts, of course, mistakes are not terrible, but it is important to learn to make mistakes The lesson, let oneself grow. Basketball is not a person's basketball, he is by the common efforts of five people, unity is very important.Basketball is a collective movement, only with all the players together, in order to play very good results. Only in teammates on the basis of help, individuals can play wonderful, individual and group complement each other, inseparable. In nba, now more and more attention to the cooperation of the players. Although, in the nba to advocate individuality publicity, to promote individual heroism, but with their unity and cooperation is not contradictory. A player can become a star, they are very clear, the performance of individual ability and team members are inseparable from the close. They are often borrowed teammates to fully demonstrate the power of their own personal ability. Basketball is a pay attention to, no close cooperation with the players, is unable to strike the ball, it is impossible to win the game. In any one team, we should also have to nba players as a strong team spirit. Teamwork can not only overcome many problems that individuals can not solve, but also enhance our individual ability to make the most of their potential in teamwork.The spirit of solidarity and cooperation is the foundation of all business success. US state activist Webster, once said a famous words:People together can make a single person can not make the cause; wisdom, hands, strength together, almost universal.。
品牌简介阿迪达斯阿迪达斯（adidas）是德国运动用品制造商，阿迪达斯AG的成员公司。
以其创办人阿道夫·达斯勒（Adolf Adi Dassler）命名，在1920年于接近纽伦堡的黑措根奥拉赫开始生产鞋类产品。
1949年8月18日以adidas AG名字登记。
今日，adidas依然秉持阿迪·达斯勒完美制鞋的理念，不断的与世界级的顶尖运动家与教练交换心得与需求，经过一连串反覆的测试与考验，发展出符合人体工学的各项产品，不但能帮助各类专业运动家们提升运动表现、更能满足一般市场消费者对高品质运动商品的需求。
近年来，adidas不仅在设计上、功能上有新突破，代表性的三条线设计概念亦在流行趋势中掀起另一股风潮，席卷时下的年轻新世代形成流行新风格，带领全球运动商品迈向更多元化的远景。
产品类别球类和田径运动服饰、瑜伽服饰、运动配饰（腕表、眼镜等）、鞋类、男士香水和护肤品。
2009年12月9日，阿迪达斯和迪士尼共同宣布，双方将携手推出全新婴儿及童装系列产品。
旗下品牌阿迪达斯经典三叶草（adidas classic三叶草）三叶草从1972年开始成为阿迪达斯的标志，当时所有阿迪达斯产品都使用这一标志。
三叶草的形状如同地球立体三维的平面展开，很像一张世界地图，它象征着三条纹延伸至全世界。
但从1996年开始，三叶草标志被专门使用于经典系列Original产品。
经典系列是选择阿迪达斯历史上最好的产品作为蓝本，在对其面料和款式进行略微修改之后重新发布的。
整个系列更趋时尚化，产品包括鞋、服装及包袋等附件。
复古系列Adicolor是阿迪达斯的复古产品系列，adicolor系列于1983年首次发布时，每双鞋都附有一套6种不同颜色的彩色水笔，以帮助人们在纯白色的鞋款上实现无拘无束的创作，创作出一双专署的个性球鞋。
这在当时造成极大震动和反响，也成为最早的个人化概念始祖（Customization).今年阿迪达斯将再推出这个系列产品，在adicolor 2006白色系列中不仅拥有许多adidas Originals旗下的标志性的经典款式，还配有各种不同的个性化演绎工具，从水彩笔到喷漆罐到各色鞋带和可换式三条纹……这使得每位消费者都能充分发挥个人创意，创造出拥有个人风格的产品。
解析阿迪达斯新广告语魔力2022年3月16日，阿迪达斯开始启用的新广告语--adidas Is All In，它翻译成中文是阿迪达斯全倾全力.此广告制作花费耗大，国外媒体猜测它为此耗资近1亿美元。
所以，大家一直认为这是阿迪达斯在全球范围内启动的一场据称是该品牌有史以来最昂贵的营销运动。
阿迪达斯此次大规模的广告启动，把音乐、艺术元素和时尚明星们拉了进来，试图全面攻占年轻人市场，以超越耐克。
在北京最重要的商业区如西单、三里屯等地，极富煽动性的Adidas Is All In 巨大视频和巨幅海报已经全面铺开。
作品一向异想天开的鬼才设计师Jeremy Scott、歌手陈奕迅、演唱《I Kisseda Girl》的超人气歌手凯蒂派瑞（Katy Perry）还有模特Angelababy都成了阿迪达斯的新形象代言人。
阿迪达斯选用的这些看起来和体育毫无关联的代言人，被如果你正从事所爱的事业，就请全倾全力的概念联系在一起。
这也是它修补此前形象分裂的良机，阿迪达斯的三条产品线分：运动表现系列（adidas Sport Performance）、运动经典系列（adidas Originals）、运动时尚系列（Y-3，adidasSLVR，adidas NEO Label）中，终于有了统一命题。
阿迪达斯丰富了以往的体育明星组合，比如足球明星贝克汉姆、梅西和NBA明星DerrickRose，加入了流行音乐和潮人的元素，这意味着原本就代表着街头和时尚精神的运动经典和运动时尚产品线将会在它未来的销售中占据越来越重要的位置。
阿迪达斯中国刚从北京奥运会后的存货危机中缓过气来，急需新的营收增长的刺激。
虽然运动时尚和运动经典系列的销售规模整体上要小于传统的运动表现系列，但增长速度却快于后者-这成为它未来在中国市场的主攻方向。
在这里它会遇到在2022年启用了新品牌形象的李宁公司，后者的新标语是Make the Change.这位三四线城市的主导者正希望从阿迪达斯和耐克那里抢走一部分大城市里追求时尚的年轻人。
介绍阿迪达斯品牌的英语作文80词Adidas - A Legendary Brand Redefining Athletic ExcellenceAdidas is a name that has become synonymous with athletic prowess and fashion-forward style. As one of the world's most recognizable and influential sportswear brands, Adidas has a rich history that spans over 70 years, marked by innovation, resilience, and a relentless pursuit of excellence.The roots of Adidas can be traced back to 1949, when German entrepreneur Adi Dassler founded the company in the small town of Herzogenaurach, Germany. Dassler's vision was to create athletic footwear that would provide unparalleled comfort, support, and performance for athletes of all levels. With a deep understanding of the needs of active individuals and a keen eye for design, Dassler set out to revolutionize the sportswear industry.One of the defining moments in Adidas' early history was the development of the brand's iconic three-stripe logo. Initially, the three stripes were used as a means of providing additional supportand stability to the shoes, but they quickly became a recognizable symbol of the brand's commitment to quality and innovation. As Adidas' reputation grew, the three-stripe design evolved into a powerful visual representation of the brand's identity, becoming one of the most instantly recognizable logos in the world.Throughout the decades, Adidas has consistently pushed the boundaries of what is possible in the world of athletic apparel and equipment. The brand's commitment to research and development has led to the creation of groundbreaking technologies that have redefined the performance capabilities of athletes across a wide range of sports.One such example is the Boost technology, introduced in 2013. Boost is a revolutionary midsole material that provides unparalleled energy return and cushioning, offering runners and athletes a more responsive and comfortable experience. The success of Boost has been a testament to Adidas' dedication to innovation, as the technology has become a hallmark of many of the brand's most popular shoe models.In addition to its technological advancements, Adidas has also been at the forefront of stylistic trends in the sportswear industry. The brand's design team has consistently demonstrated a keen understanding of shifting consumer preferences, creating collectionsthat seamlessly blend athletic performance with contemporary fashion. From the iconic Stan Smith sneakers to the trendy Yeezy line, Adidas has proven its ability to captivate both the athletic and the fashion-conscious consumer.Adidas' influence extends far beyond the realm of sportswear. The brand has also made significant contributions to the world of sports itself, through partnerships with some of the most iconic athletes, teams, and events in history. From sponsoring legendary football (soccer) clubs like Real Madrid and Manchester United, to outfitting Olympic athletes and supporting major sporting events, Adidas has become an integral part of the global sports landscape.One of the brand's most notable partnerships is with the FIFA World Cup. Adidas has been the official match ball supplier for the FIFA World Cup since 1970, and the brand's influence on the tournament is undeniable. The Adidas World Cup balls have become highly collectible items, with each design reflecting the unique character and spirit of the host country.Adidas' commitment to sports extends beyond the professional realm, as the brand has also been a strong supporter of grassroots and community-based initiatives. Through programs like Grameenphone, Adidas has provided resources and opportunities for underprivileged youth to engage in sports, fostering a sense ofempowerment and camaraderie.In recent years, Adidas has also taken a more prominent stance on social and environmental issues, demonstrating its willingness to use its global influence to drive positive change. The brand has pledged to use only recycled polyester in its products by 2024, and has partnered with organizations like Parley for the Oceans to develop eco-friendly materials and reduce plastic waste.As Adidas continues to evolve and adapt to the changing landscape of the sportswear industry, one thing remains constant: the brand's unwavering commitment to excellence. Whether it's through cutting-edge technologies, innovative design, or strategic partnerships, Adidas has consistently proven its ability to lead the charge in the world of athletic apparel and equipment.Looking ahead, it is clear that Adidas will continue to be a dominant force in the industry, inspiring athletes and fashionistas alike with its unwavering dedication to redefining the boundaries of what is possible. As the brand celebrates its rich history and looks towards a future filled with endless possibilities, one thing is certain: Adidas will undoubtedly remain a symbol of athletic prowess, style, and the relentless pursuit of greatness.。
阿迪达斯品牌的来历“impossible is nothing” 是Adidas的一句广告词，如果直译的话，可以解释为没有什么不可能。
众所周知，阿迪达斯是当今世界著名的体育品牌之一，与耐克、锐步等品牌占据了全球体育用品消费的主要市场份额。
阿迪达斯从1920年创立以来（“ADIDAS”商标注册于1948年阿迪达斯公司初创时，虽然还只是一个作坊式的小企业，但其眼光已瞄准了世界大市场。
所以，在公司发展早期，阿迪达斯就将产品技术创新作为开拓市场、提高品牌知名度的动力。
“功能第一”，“给运动员最好的”是公司品牌发展的原则。
阿迪达斯的创始人阿迪·达斯勒不但是位田径运动员和体育爱好者，也是位推崇工艺、品质和热衷于创新的企业家和发明家，阿迪达斯运动鞋制作工艺中的许多技术突破都是由他实现的，他先后共获得700项的专利。
同时，阿迪·达斯勒也是世界运动鞋制作领域的开先河者。
1920年，阿迪就发明了世界上第一双训练用运动鞋，在他领导下的阿迪达斯诞生了世界上第一双冰鞋和胶铸足球钉鞋。
阿迪达斯研制的旋入型钉鞋是个非常革命性的创新，人们甚至认为它为德国足球队1954年获得世界杯立下了汗马功劳。
阿迪达斯品牌扬名世界始于1936年在其本土德国柏林举行的奥运会上。
此届奥运会前夕，阿迪找到极为希望夺冠的美国短跑运动员杰西·欧文斯，并向他保证钉鞋对其比赛肯定大有帮助，但当时被欧文斯拒绝了。
于是阿迪又建议他可以在赛前训练中试穿。
结果，使用效果使欧文斯如获至宝，并在正式比赛中使用了阿迪达斯的钉鞋，结果他连夺四枚金牌震惊了世界。
虽然欧文斯本身的实力是毋庸置疑的，但他毕竟在众多跑鞋中选择了阿迪达斯跑鞋参赛。
欧文斯的成绩令观众席上的阿道夫·希特勒大为光火，由于全世界对纳粹德国的一致痛恨，拍摄了欧文斯穿着阿迪达斯运动鞋的夺冠照片在世界各国广为流传。
在确立世界知名体育用品品牌之后，阿迪达斯的品牌发展仍与技术革新保持着紧密的联系。
