会展英语作业二

一、请用虚线框中的单词完成句子。

（每题2分，共20分，请将答案写在下列表格对应题号后面）1、The delegate is required for all our activities.2、We’ll send you a layout of the exhibition hall, and mark the availableon it.3、Be friendly to every that passes by your display booth at the tradeshow or convention.4、The to submit a written cancellation request is May 17th.5、Now we have a good variety of our new products displayed here, they arein various styles and sizes.6、You should know your products very well and the first is essentialto a successful business dealing.7、We hope that the next will be the last one before signing thecontract.8、The registration covers the cost of the conferences, banquet, meals,refreshment and documents.9、How will you be paying, in or by credit card?10、It is the duty of a hotel to make sure that guests are registeredcorrectly.二、请把下列句子翻译成英文。

会展实务英语试题及答案一、选择题（每题1分，共10分）1. What is the term used to describe the process of organizing an exhibition?A. Exhibition managementB. Event planningC. Trade show coordinationD. Conference organization答案：A2. Which of the following is not a common type of exhibition?A. Trade fairB. Consumer showC. Virtual exhibitionD. Concert答案：D3. What is the primary purpose of a trade fair?A. To showcase products and servicesB. To provide entertainmentC. To host concertsD. To organize a conference答案：A4. In the context of exhibitions, what does ROI stand for?A. Return on InvestmentB. Revenue on InvestmentC. Revenue over InvestmentD. Risk on Investment答案：A5. What is the role of an exhibition stand manager?A. To design the exhibition standB. To manage the logistics of the exhibitionC. To oversee the day-to-day operations of the standD. To negotiate with potential clients答案：C6. What is the term used for the process of selecting and securing a location for an event?A. Venue scoutingB. Location bookingC. Site selectionD. All of the above答案：D7. Which of the following is not a key element of event marketing?A. PromotionB. SponsorshipC. TicketingD. Catering答案：D8. What does the acronym AV stand for in the context of exhibitions?A. Audio-VisualB. Audience VolumeC. Automated VenueD. Advanced Visibility答案：A9. What is the main goal of a pre-event survey?A. To gather feedback after the eventB. To understand the needs and expectations of attendeesC. To evaluate the success of the eventD. To plan the event budget答案：B10. Which of the following is not a benefit of virtual exhibitions?A. Lower costsB. Wider audience reachC. Real-time interactionD. Physical product demonstration答案：D二、填空题（每空1分，共10分）1. The process of setting up an exhibition stand is known as ______.答案：stand construction2. An exhibition that focuses on a specific industry or sector is called a ______.答案：trade fair3. The primary goal of event sponsorship is to ______.答案：increase brand visibility4. The term used to describe the final stage of an event where all preparations are complete is ______.答案：lockdown5. A ______ is a document that outlines the details and logistics of an event.答案：event plan6. The ______ is responsible for the overall success of an exhibition.答案：event manager7. The process of promoting an event through various channels is known as ______.答案：event promotion8. An exhibition that is open to the general public is calleda ______.答案：public exhibition9. The ______ is the period during which an exhibition is open to attendees.答案：show period10. The ______ is the process of dismantling an exhibition stand after the event.答案：de-rig三、简答题（每题5分，共20分）1. What are the key considerations when selecting a venue for an exhibition?答案：Key considerations include location, accessibility, capacity, facilities, cost, and availability of services such as catering and AV equipment.2. Explain the importance of pre-event marketing for an exhibition.答案：Pre-event marketing is crucial for creating awareness, generating interest, and attracting attendees and exhibitors. It helps in building a buzz around the event, securing sponsorships, and ultimately contributing to the event's success.3. Describe the role of a sponsor in an exhibition.答案：A sponsor plays a significant role in an exhibition by providing financial or in-kind support. They benefit from increased brand exposure and association with the event, which can lead to enhanced brand recognition and potential business opportunities.4. What are some strategies for managing exhibition logistics effectively?答案：Effective strategies for managing exhibition logistics include detailed planning, coordination with various service providers, timely communication, risk assessment, and contingency planning to handle any unforeseen circumstances.四、论述题（每题15分，共30分）1. Discuss the impact of technology on the exhibition industry.答案：Technology has significantly impacted the exhibition industry by introducing digital platforms for virtual exhibitions, enhancing attendee engagement throughinteractive displays, streamlining event management with software tools, and providing。

会展实务英语试题及答案一、选择题（每题2分，共20分）1. Which of the following is NOT a typical service provided by an exhibition company?A. Booth design and constructionB. Event planningC. Catering servicesD. Financial investment advice2. The term "CME" stands for:A. Certified Meeting ExpertB. Convention Management EducationC. Certified Meeting EducatorD. Conference Management Expert3. What does "F&B" commonly refer to in the context of exhibitions?A. Facilities and BuildingsB. Food and BeverageC. Finance and BudgetingD. Furniture and Bar equipment4. The primary purpose of a pre-event survey is to:A. Gather feedback from attendeesB. Determine the event's success rateC. Assess the needs and preferences of potential attendeesD. Evaluate the performance of the exhibition staff5. Which of the following is NOT a benefit of virtual exhibitions?A. Lower costs compared to physical eventsB. Greater accessibility for attendeesC. Enhanced networking opportunitiesD. Ability to physically interact with exhibits6. In the context of exhibitions, "lead generation" refers to:A. Generating electricity for the event venueB. Producing new ideas for future eventsC. Identifying and collecting information on potentialclientsD. Generating revenue for the event organizers7. The term "floor plan" is used to:A. Outline the layout of the exhibition hallB. Plan the daily schedule of the eventC. Map out the transportation routes for attendeesD. Design the interior of individual booths8. What does "ROI" in the context of exhibitions mean?A. Return on InvestmentB. Revenue on InvestmentC. Revenue on InterestD. Return on Interest9. Which of the following is an example of a trade show?A. A public art exhibitionB. A consumer electronics showC. A charity auctionD. A fashion runway show10. The acronym "B2B" stands for:A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Businessman二、填空题（每题1分，共10分）1. The process of selecting a suitable venue for an event is known as __________.2. An exhibition that focuses on a specific industry or market is called a(n) __________ exhibition.3. The main goal of an exhibition is to __________.4. The term "stand" is commonly used in the UK to refer to what is known as a(n) __________ in the US.5. A(n) __________ is a person responsible for the overall management and success of an event.6. The use of technology to enhance the exhibition experience is known as __________.7. The area designated for exhibitors to showcase their products is called the __________.8. An exhibition that is open to the general public is known as a(n) __________ exhibition.9. The process of promoting an event to attract attendees is called __________.10. The acronym "CRM" stands for __________.三、简答题（每题5分，共30分）1. What are the key factors to consider when planning an international exhibition?2. Describe the role of an exhibition manager in the eventplanning process.3. Explain the importance of post-event evaluation in the context of exhibitions.4. Discuss the challenges faced when organizing a virtual exhibition compared to a physical one.四、案例分析题（共40分）1. (10分) An exhibition company is organizing a trade showfor technology companies. They are considering offering additional services such as on-site tech support and product demonstrations. What are the potential benefits and drawbacks of these services for both the exhibitors and the attendees?2. (15分) A company has decided to participate in an upcoming exhibition to showcase its new product line. Discuss the steps the company should take to maximize its exposure and generate leads at the event.3. (15分) An exhibition organizer has noticed a decline in attendance over the past few years. Analyze the possible reasons for this trend and suggest strategies to reverse it.五、论述题（共30分）1. (15分) Discuss the impact of social media on theexhibition industry and how it has changed the way events are promoted and attended.2. (15分) Evaluate the role of sustainability in modern exhibitions and the measures that can be taken to make events more environmentally friendly.答案：一、选择题1-5: D A B C D6-10: C A B B A二、填空题1. Venue selection2. Trade-specific3. Generate leads and increase brand awareness4. Booth5. Event planner6. Experiential marketing7. Exhibition floor8. Public9. Promotion10. Customer Relationship Management。

会展实务英语试题及答案一、单项选择题（每题2分，共20分）1. Which of the following is not a typical service provided by a convention center?A. Venue rentalB. Catering servicesC. Audio-visual equipmentD. Legal consultation2. What is the primary purpose of a trade show?A. To showcase new productsB. To promote a company's imageC. To provide entertainmentD. To conduct scientific research3. In the context of exhibitions, what does the acronym "VIP" stand for?A. Very Important PersonB. Vendor Information PortalC. Venue Information PortalD. Virtual Interactive Platform4. What is the term used to describe the process of setting up an exhibition booth?A. Booth designB. Booth constructionC. Booth installationD. Booth dismantling5. Which of the following is not a component of a successful event marketing strategy?A. Target audience identificationB. Event theme developmentC. Media coverage planningD. Ignoring social media platforms6. What is the role of an event planner in the context of a conference?A. To provide the venueB. To manage the cateringC. To coordinate all aspects of the eventD. To present the keynote speech7. What is the term used to describe the final stage of an event where all materials are removed and the venue is restored to its original state?A. SetupB. ExecutionC. BreakdownD. Evaluation8. Which of the following is not a type of sponsorship that an event might attract?A. Title sponsorshipB. Product placementC. In-kind sponsorshipD. Governmental funding9. What is the primary goal of a press conference during anevent?A. To announce the event's scheduleB. To provide updates on event logisticsC. To generate media coverageD. To sell tickets to the event10. What is the term used to describe the process ofselecting and booking a venue for an event?A. Venue scoutingB. Venue bookingC. Venue managementD. Venue coordination二、填空题（每题2分，共20分）1. The process of selecting an appropriate venue for an event is known as ________.2. A ________ is a document that outlines the details of an event, including its purpose, target audience, and budget.3. The term ________ refers to the act of promoting an event through various communication channels.4. A ________ is a person who is responsible for managing the day-to-day operations of an event.5. The ________ is the area within an exhibition hall where exhibitors set up their booths.6. ________ is the practice of using social media platforms to promote an event.7. An ________ is a person who is invited to speak at an event due to their expertise or celebrity status.8. ________ is the process of evaluating the success of an event based on predetermined objectives.9. ________ refers to the use of technology to enhance theattendee experience at an event.10. A ________ is a document that lists all the suppliers and contractors involved in an event, along with their contact information and roles.三、简答题（每题10分，共40分）1. Explain the importance of event planning in the success ofa conference.2. Discuss the role of technology in modern event management.3. Describe the steps involved in the post-event evaluation process.4. What are the key considerations when selecting sponsorsfor an event?四、论述题（20分）Discuss the challenges faced by event organizers in the context of global health crises and how they can adapt their strategies to ensure the safety and success of their events.答案：一、单项选择题1. D2. A3. A4. C5. D6. C7. C8. D9. C 10. B二、填空题1. Venue scouting2. Event proposal3. Promotion4. Event manager5. Exhibition hall6. Social media marketing7. Keynote speaker8. Post-event evaluation9. Event technology10. Contact list三、简答题1. Event planning is crucial for the success of a conference as it ensures that all aspects of the event are well-organized and executed. This includes setting clear objectives, managing budgets, coordinating with vendors, and ensuring that the event runs smoothly from start to finish.2. Technology plays a significant role in modern event management by streamlining communication, enhancing attendee engagement, and providing data analytics for better decision-making. It also aids in virtual event hosting and remote participation.3. The post-event evaluation process involves collecting feedback from attendees, analyzing event data, assessing the return on investment, and identifying areas for improvement for future events.4. When selecting sponsors for an event, key considerations。

会展英语第二版李世平陈颖课后答案1、--How is your friend coming?--I’m not sure. He _______ drive here. [单选题] *A. may(正确答案)B. canC. mustD. will2、Many volunteers _______ food and water to the local people in Japan after tsunami(海啸）. [单选题] *A. gave out(正确答案)B. cut outC. put outD. found out3、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)4、( ) My mother told me _____ in bed. [单选题] *A. not readB. not readingC. don’t readD. not to read(正确答案)5、—Judging from ____ number of bikes, there are not many people in the party.—I think so. People would rather stay at home in such _____ weather. [单选题] *A. the, aB. a, /C. the, /(正确答案)D. a, a6、His understanding made a deep impression_____the young girl. [单选题] *A.on(正确答案)B.inC.forD.with7、We had a(an)_____with him about this problem last night. [单选题] *A.explanationB.impressionC.exhibitionD.discussion(正确答案)8、40．Star wars is ______ adventure film and it is very interesting. [单选题] *A．aB．an (正确答案)C．theD．/9、During the Mid-Autumn Festival, family members often gather together _________ ameal, admire the moon and enjoy moon cakes. [单选题] *A. shareB. to share(正确答案)C. having sharedD. shared10、74．No person （）carry a mobile phone into the examination room during the national college Entrance Examinations．[单选题] *A.shall(正确答案)B.mustC.canD.need11、He was very excited to read the news _____ Mo Yan had won the Nobel Prize for literature [单选题] *A. whichB. whatC. howD. that(正确答案)12、I’d?like _______ the English club. [单选题] *A. to join inB. joinC. to join(正确答案)D. join in13、—These shoes look cool. ______ are they?—They are on sale, only $（）[单选题] *A. How much(正确答案)B. How longC. How manyD. How soon14、98．There is a post office ______ the fruit shop and the hospital. [单选题] *A．atB．withC．between(正确答案)D．among15、How lovely a day,（）? [单选题] *A. doesn't itB. isn't it(正确答案)C.shouldn't itD.hasn't it16、One effective（）of learning a foreign language is to study the language in its cultural context. [单选题] *A. approach(正确答案)B. wayC. mannerD. road17、A?pen _______ writing. [单选题] *A. is used toB. used toC. is used for(正确答案)D. used for18、Tom’s sister is a nurse. I met _______ in the street yesterday . [单选题] *A. sheB. hersC. himD. her(正确答案)19、_____ the project, we'll have to work two more weeks. [单选题] *A. CompletingB. CompleteC. Having completedD.To complete(正确答案)20、16．Lily is a lovely girl. We all want to ________ friends with her. [单选题] * A．haveB．make(正确答案)C．doD．take21、20．Jerry is hard-working. It’s not ______ that he can pass the exam easily. [单选题] *A．surpriseB．surprising (正确答案)C．surprisedD．surprises22、You can borrow my book, _____ you promise to give it back to me by the end of this month. [单选题] *A.even ifB. as long as(正确答案)C. in caseD. even though23、We had a party last month, and it was a lot of fun, so let's have _____ one this month. [单选题] *A.otherB.the otherC.moreD.another(正确答案)24、Words are windows（）you can look into the past. [单选题] *A. through which(正确答案)B. through thatC. whichD. whose25、What’s the price and what sort of _______ do you offer? [单选题] *A. advantageB. accountC. displayD. discount(正确答案)26、( ) What she is worried __ is ____ her daughter is always addicted to chatting online./; that [单选题] *A /; thatB of thatC about that(正确答案)D about what27、Sometimes only（）10 out of 500 or more candidates succeed in passing all the tests. [单选题] *A. as many asB. as few as(正确答案)C. as much asD. as little as28、41．My father is a headmaster and he is _____ charge _____ a primary school. [单选题] *A．/, ofB．/, withC．in, of (正确答案)D．in, with29、Comparatively speaking, of the three civil servants, the girl with long hair is _____. [单选题] *A. more helpfulB. extremely helpfulC. very helpfulD. the most helpful(正确答案)30、57．Next week will be Lisa's birthday. I will send her a birthday present ________ post. [单选题] *A．withB．forC．by(正确答案) D．in。

《会展英语》（English for Trade Show and Convention）彭青龙、蓝星、葛建光 编著，上海交通大学出版社，2009年4月第一版课后练习参考答案及课文参考译文附录1课后练习参考答案Unit11. Special terms translation.1)会展业2)展览会、博览会3)贸易展览会4)sample display5)product show rooms6)exhibition organization2. Reading comprehension.1 C2 A3 D4 B5 A6 A7 C8 A9 C 10 D3. Reading comprehension.1 C2 D3 A4 D5 C4. Translate the following sentences into Chinese.1)筹会时间需多久？他在会议室的留言版上留了言吗？2)由于会展业有巨大的经济效益和社会效益，很多国家，尤其是发展中国家，为了振兴国民经济，都将发展会展业作为头等大事。

3)通过世博会，不但可以了解参展的国家和人民，而且懂得他们是怎样处理这些大项目的。

4)世界各国汇聚国际博览会，探讨经济问题，展示各自最佳的奇妙、创新之作。

5)在组织与举办全球展览会方面，德国独占鳌头。

德国承办全世界三分之二的主要商业展览，而且世界十大展览公司中有六家都来自德国。

Unit 21)展览会批文2)品牌知名度3)招展4)potential exhibitors5)similar exhibition6)audience invitation2. Cloze test.1 C2 D3 A4 C5 A6 B7 B8 D9 C 10 C3. Reading comprehension.1 C2 A3 C4 D5 A4. Translate the following sentences into Chinese.1)谁将主持管理层会议？2)劳驾，请问接待室在哪里？3)出席会议时，我们每人都必须佩戴标有名字的胸卡。