最新跨境电商英语A卷

浙江农业商贸职业学院2021/2021学年第二学期2021级?跨境电商英语?期末试卷出卷人：王群考试时间：90分钟考试形式：开卷共8页__________系_____级专业班姓名学号____________第I卷第I卷(1-4页)包括写作与阅读两局部，答题时间为45分钟。

卷I和答题纸在开考时分发。

Part I Writing (10’*2=20’)Directions: For this part, you are allowed 20 minutes to write two short passages. You should include in your passages all the given information. You should write atleast 60words but not more than100 words for each passage. Write yourpassages on Answer Sheet.Section AWrite an-email to Li Hua, a friend of yours, answering his questions about how to write the description of a product. The necessary information below should be included.1. 一个优秀的产品描述有助于买家了解产品并形成下单意向。

2. 由于买家都为境外客户，需要使用英文填写一切产品信息。

3. 必须将买家比拟关注的产品的特色、功能、效劳、包装及运输信息等展示出来。

4. 还应当包括产品的包装及配件信息、付款方式、物流方式、售后效劳及承诺。

Section BWrite an email to one of your customer, reminding her of a quick payment. The necessary information below should be included.1. 你所挑选的商品是本店最畅销的。

适用于 商务英语 专业 20级 班 共印制 份北京XX 职业学院2020 — 2021学年第一学期高职期末考试《剑桥商务英语1》试卷 A 卷Part I TranslationDirections: This part is to test your ability to translate. Please translate the English given below into Chinese on your answer sheet. (30%)1. user-friendliness2. acquire a factory3. management consultant4. place an order5. total sales prices6. cash on delivery7. penalty charges8. mail order9. cash flow 10. personnel department 11.quality product 12. interior design 13.semi-private facilities 14.wine tasting 15.rish assessment Part II. Sentence CompletingDirections: This part is to test your ability to complete sentences with proper prepositions verbs or nouns. (20%)1. Our cash flow problems meant paying financing costs in the form of interest ____ a loan.2. We can ’t pay __ our supplies.3. Is there a discount if we pay __ cash?4. They offer a discount if we pay__ 10 days.5. It pays to stay loyal __ the brand.6. The bill includes the cost__ labor.7. We’re competing __ other supermarkets. 8. We’re committed __ customer service.9. We should learn to __ responsibility. (承担；肩负起)10. Our company sets up four __________ this year. (分公司)Part III ClozeDirections: This part is to test your ability to comprehend passages correctly. Please choose one answer from A, B C and D to fill in the blanks. (20%) TO: All Heads of Department Re: Waste ManagementIt has come to the boards ’ notice that the company wastes far too __1__ paper in its offices and that not __2__ is being done to address __3__ situation. Therefore, the company has recently drawn up a formal waste management policy for __4__ offices in the group. In the future, __5__ Head of Department will be asked to write a brief waste management report __6__ month. The report will include __7__ detailed information about the previous month’s progress and proposedtargets for __8__ following month. The report will also give __9__ information about current practices for the collection and separation of waste. __10_ expenditure that arises from these reports will be charged to each department’s Health & Safety budget. We would like to thank you for your cooperation in this matter.1 A. many B. much C. plenty2 A. all B. any C. enough3 A. that B. this C. these4 A. all B. each C. any5 A. a B. each C. all6 A. any B. all C. every7 A. much B. enough C. both8 A. this B. that C. the9 A. some B. much C. several10 A. An B.Any C. ThisPart IV Reading ComprehensionDirections: This part is to test your reading ability. You should read the export reports about four job advertisements, and find out which company each sentence 1-7 refer to. Write A, B, C or D for each sentence. You will need to use some of the letters more than once. (14%)ABCD1. A knowledge of computer skills would help you get this job..2. This company likes to promote people from within the firm.3. The successful applicant must be prepared to work long hours in this job.4. Previous experience is not necessary for this job.5. In this job, the official working hours will change from week to week.6. In this job, you would have to report to more than one person.7. This job would be unsuitable if you were looking for long-term employment.Part V WritingDirections ：This part is to test your ability to do practical writing. (16%)Topic OneYou work in the Students ’ Union and you are to write a report concerning the feasibility of English Corner activities in our college. Please pay attention to the format of reports and make sure that your real name does not appear in your report.《剑桥商务英语》答题纸A卷Part I Translation (30%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________11-15 ___________/____________/_____________/_____________/_____________Part II. Sentence Completing (20%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________Part III Cloze (20%)1-5 ___________/____________/_____________/_____________/_____________6-10 ___________/____________/_____________/_____________/_____________Part IV Reading Comprehension (14%)1-5 ___________/____________/_____________/_____________/_____________6-7 ___________/____________Part V Writing (16%)_______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________《剑桥商务英语》答案A卷Part I TranslationDirections: This part is to test your ability to translate. Please translate the English given below into Chinese on your answer sheet. (30%)1.用户友好型2.收购工厂3.管理顾问4. 下订单5.总销售价格6.货到付款7.罚金8.邮购9.现金流10.人事部门11.优质产品12.内部设计13.半私人设备14.品酒会15.风险评估Part II. Sentence CompletingDirections: This part is to test your ability to complete sentences with proper prepositions verbs or nouns. (20%)1-5 on for in within to6-10 of with to shoulder subsidiariesPart III ClozeDirections: This part is to test your ability to comprehend passages correctly. Please choose one answer from A, B C and D to fill in the blanks. (20%)1-5 BCBAB6-10 CCCABPart IV Reading ComprehensionYou will need to use some of the letters more than once. (14%)1-5 ABDBC 6-7 ACPart V WritingDirections：This part is to test your ability to do practical writing. (16%)略。

英语跨境电商英语30题1. In cross-border e-commerce, “Fulfillment Center” means _____.A. 销售中心B. 物流中心C. 客服中心D. 采购中心答案：B。

“Fulfillment Center”常见释义为“物流中心”，A 选项“销售中心”常用“Sales Center”；C 选项“客服中心”常用“Customer Service Center”；D 选项“采购中心”常用“Procurement Center”。

2. Which of the following is the correct term for “海关申报” in cross-border e-commerce?A. Custom DeclarationB. Custom ReportC. Custom ApplicationD. Custom Registration答案：A。

“海关申报”常见表达为“Custom Declaration”，B 选项“Custom Report”通常指“海关报告”；C 选项“Custom Application”一般指“海关申请”；D 选项“Custom Registration”常表示“海关登记”。

3. In cross-border e-commerce, “Product Listing” refers to _____.A. 产品清单B. 产品描述C. 产品上架D. 产品评价答案：C。

“Product Listing”常见释义为“产品上架”，A 选项“产品清单”常用“Product List”；B 选项“产品描述”常用“Product Description”；D 选项“产品评价”常用“Product Review”。

4. What does “Drop Shipping” mean in cross-border e-commerce?A. 直接发货B. 代发货C. 批量发货D. 延迟发货答案：B。

参考答案：A
11、下列关于销售现状发生变化中“双赢”描述正确的是？
A、所有答案都不对 B、单纯的经济利益上的盈利 C、单纯的心理上的双赢
D、保证经济利益的同时满足心理上的愉悦
参考答案：D
12、当有 1000 元让步空间时,下列让步策略描述正确的是？
A、所有答案都不对 B、可以使用 500,200,100,50 均匀的让步策略 C、可以
一、单选题（共 40 题，每题 1 分，共 40 分）
1、通过以下哪种方法,可以在国际站找到买家的求购信息?
A、BUYERS B、SUPPLIERS
参考答案：A
2、在拍摄反光性产品时,是从哪个角度进行拍摄
A、侧面 B、正面
参考答案：A
3、以下哪项关于视觉营销的说法是错的？
A、可以利用色彩、图像和文字等造成冲击力,吸引潜在顾客的关注 B、视觉营销
B、图片太大 C、该图片在图片银行被删除 D、
8、全球旺铺“多商家在线”版块（即悬浮旺旺）可以设置几个
旺旺 ID？
A、5 个 B、7 个 C、3 个 D、1 个
参考答案：A
9、客户收到开发信的时候一般最关注什么？
A、价格 B、交期 C、质量
参考答案：A
10、给同一个客户发开发信每月什么频率最好
A、2-4 次 B、1-2 次 C、4-6 次
5、产品的曝光跟什么因素有直接关系？
A、产品的排名 B、产品标题 C、产品的详情页面 D、产品图片
参考答案：A
6、橱窗产品跟普通产品相比,具有什么特权？
A、点击率更高 B、反馈率更高 C、排名优先 D、一定会上首页
参考答案：C
7、产品详情中出现图片失效的原因有可能是
A、产品是零效果产品 图片格式不对 参考答案：C

跨境电商英语试题及答案一、选择题（每题2分，共20分）1. Which of the following is not a common platform for cross-border e-commerce?A. AmazonB. eBayC. AlibabaD. Facebook答案：D2. What does "MOQ" stand for in cross-border e-commerce terminology?A. Minimum Order QuantityB. Maximum Order QuantityC. Market Operating QuantityD. Merchant Online Quantity答案：A3. The term "dropshipping" refers to a business model where the seller:A. Buys products in bulk and ships them directly to customers.B. Holds inventory and manages shipping from their own warehouse.C. Orders products from a supplier and has them shipped directly to the customer.D. Manufactures products on demand and delivers them personally.答案：C4. Which of the following is not a factor to consider when selecting a cross-border e-commerce market?A. Market demandB. Tariffs and taxesC. Cultural differencesD. The seller's personal preference答案：D5. In cross-border e-commerce, "logistics" refers to:A. The process of managing international shipping and delivery of goods.B. The financial transactions between the seller and the supplier.C. The marketing strategies used to promote products online.D. The legal agreements between the buyer and the seller.答案：A6. What is the primary purpose of a "shopping cart" in an online store?A. To hold and display products that a customer intends to purchase.B. To calculate the total cost of the customer's order.C. To store products for future purchase.D. To provide customer support.答案：A7. Which of the following is a common payment method for cross-border e-commerce transactions?A. Cash on delivery (COD)B. Personal checkC. Bank transferD. All of the above答案：D8. What does "SEO" stand for in the context of online business?A. Sales and Operations EfficiencyB. Search Engine OptimizationC. Secure Electronic OrderingD. Systematic E-commerce Operations答案：B9. The "export declaration" is a document required for:A. Importing goods into a country.B. Exporting goods from a country.C. Calculating taxes on international transactions.D. Registering a business internationally.答案：B10. Which of the following is not a benefit of cross-bordere-commerce?A. Access to a larger customer base.B. Ability to sell 24/7 without geographical limitations.C. Reduced competition due to global reach.D. Potential for higher profit margins.答案：C二、填空题（每题2分，共20分）11. When conducting business internationally, it's important to be aware of cultural _______ that may affect how your products are perceived and marketed.答案：differences12. The term "________" refers to the practice of selling products in one country but shipping them from another.答案：importing13. A "________" is a document that provides proof of the origin of goods being exported.答案：certificate of origin14. In e-commerce, the "________" is the final stage of the buying process where the customer completes the purchase.答案：checkout15. "________" is the process of identifying and resolvingany issues that may prevent a customer from completing a purchase.答案：checkout abandonment16. The "Harmonized System Code" (HS Code) is used for________ purposes, classifying goods for trade.答案：tariff and tax17. When shipping goods internationally, it's crucial to understand the "________" which are the costs associated with shipping and handling.答案：fulfillment costs18. "________" is the process of ensuring that your products meet the legal requirements of the country you are exporting to.答案：compliance19. A "________" is a person or company that acts as an intermediary between the manufacturer and the final customer.答案：distributor20. "________" is a type of fraud where the buyer uses a stolen or fake credit card to make a purchase.答案：credit card fraud三、简答题（每题10分，共40分）21. Explain the concept of "free trade zones" in the context of cross-border e-commerce.答案：Free trade zones are designated areas within a country's borders where goods can be manufactured, assembled, and stored without being subject to the country's typical customs duties and taxes. These zones are designed to encourage international trade by providing a tax。

跨境电商英语试题及答案一、选择题（每题2分，共20分）1. What does "B2B" stand for in e-commerce?A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government2. Which of the following is not a common payment method in cross-border e-commerce?A. Credit cardB. PayPalC. Bank transferD. Cash on delivery3. What is the abbreviation for "Free On Board"?A. FOBB. MOQC. ROID. SKU4. In cross-border e-commerce, what does "DHL" refer to?A. Digital Home LivingB. Direct Home LogisticsC. Door to Home LogisticsD. None of the above5. Which of the following is a key factor for success incross-border e-commerce?A. Product qualityB. Customer serviceC. Competitive pricingD. All of the above6. What is the role of a "dropshipper" in e-commerce?A. A manufacturer of productsB. A retailer that stocks productsC. A retailer that doesn't stock products but fulfills orders directly from the manufacturerD. A distributor of products7. What does "SEO" stand for in digital marketing?A. Search Engine OptimizationB. Social Engine OptimizationC. Systemic Electronic OrderingD. Secure Electronic Ordering8. Which of the following is not a social media platform?A. FacebookB. TwitterC. WeChatD. Yahoo9. What is the purpose of using "A/B testing" in e-commerce?A. To test different product designsB. To compare two versions of a webpage to see which performs betterC. To test the efficiency of different payment methodsD. To compare different customer service strategies10. What is the meaning of "CTR" in online advertising?A. Click-Through RateB. Cost To ReachC. Conversion Through RateD. Customer Transaction Ratio二、填空题（每空2分，共20分）11. The term "e-commerce" refers to buying and selling goods or services over the _______.12. In cross-border e-commerce, the process of returning goods is known as _______.13. The term "EDI" stands for _______ Data Interchange.14. A(n) _______ is a person who purchases goods or services from a seller.15. The acronym "API" refers to Application Programming_______.16. When a product is shipped internationally, it is subject to _______ duties and taxes.17. The _______ is a document that accompanies a shipment and lists the contents and their value.18. A(n) _______ is a method of payment where the buyer's bank guarantees payment to the seller.19. "EAN" stands for European _______ Number.20. The process of adapting a product or service to aspecific market is known as _______.三、简答题（每题10分，共20分）21. What are the main challenges faced by businesses incross-border e-commerce?22. Explain the importance of cultural adaptation in cross-border e-commerce marketing strategies.四、论述题（每题15分，共30分）23. Discuss the role of logistics in the success of cross-border e-commerce.24. Analyze the impact of technological advancements on the cross-border e-commerce industry.五、案例分析题（10分）25. A small business owner is considering expanding into cross-border e-commerce. What advice would you give them regarding market research, legal compliance, and supply chain management?答案：一、选择题1. A2. D3. A4. D5. D6. C7. A8. D9. B 10. A二、填空题11. internet 12. reverse logistics 13. Electronic 14. consumer 15. Interface 16. customs 17. invoice 18. letter of credit 19. Article 20. localization三、简答题21. 主要挑战包括语言和文化差异、复杂的法律法规、支付和物流问题、货币汇率波动以及知识产权保护等。

学校 班级 姓名 学号______________________◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆装◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆订◆◆◆◆◆◆◆◆◆◆◆◆◆线◆◆◆◆◆◆◆◆◆◆◆◆◆◆◆ 第 1 页 共 ７ 页《跨境电子商务基础》期末考试试卷A 一、单选题（每题2分，共30分） 1. ( )在整个跨境电子商务中的比重最大,约占整个电子商务出口的 90%。

A. B2B B. B2C C. C2C D. C2F 2. 速卖通平台买家看到的国际支付宝是（ ） A. Alipay B. WebMoney C. Escrow D. Boleto 3. 哪种快递方式不涉及按体积计算运费？ （ ） A. EMS B. UPS C. TNT D. DHL 4. 以下按跨境电商平台成立的时间先后顺序排列正确的是（ ） A. 淘宝全球购、蜜芽、苏宁海外购、京东全球购 B. 蜜芽、淘宝全球购、苏宁海外购、京东全球购 C. 淘宝全球购、蜜芽、京东全球购、苏宁海外购 D. 淘宝全球购、京东全球购、蜜芽、苏宁海外购 5. 关于店铺优惠劵哪些描述是不正确的 （ ） A. 分为领取型和定向发放型 B. 可与店铺满立减可以叠加 C. 不可与店铺满立减可以叠加 D. 活动开始后可告知老买家 6. 关于限时限量活动哪些描述是错误的 （ ） A. 结合买家需求，巧妙设置折扣及库存 B. 结合满立减和优惠券等其他活动，效果更好 C. 活动开始时间为美国时间 D. 活动开始时间为中国时间 7. 关于限时限量活动的设置，以下哪一项是不建议操作的？（ ） A ．活动开始后可告知老买家 B. 提价后打折 C. 设置时间不宜过长，一般一周为宜 D. 结合满立减和优惠券等其他活动，效果更好 8. 按照国家外汇管理政策，个人年度结汇额度为（ ）美元。

A. 2万 B. 3万 C. 5万 D. 6万 9. 如下关于俄罗斯市场相关内容描述错误的是？（ ） A.俄罗斯消费者对商品的选择要求较高，具有严格的挑剔性 B.俄罗斯消费者喜欢追逐名牌，即使价格较贵，人们也愿意购买 题序 一 二 三 四 五 总得分 得分C.对俄罗斯市场必须建立质量第一的关键D.与俄罗斯客户进行商务谈判通常速度会非常快10.速卖通入驻需缴纳技术服务费，交易成功之后收取交易额（）的手续费。

2007~2008年度第二学期《电子商务专业英语》期末考试试题（ A 卷）专业 姓名 学号一 选择题（每题2分，共40分）1. The ( ) is the core of Internet business.A. InternetB. WebC. ARPAD. ARPANET 2. The ( ) evolved into the Internet.A. InternetB. webC. ARPANETD. www 3. ( ) is the meaning of EDI in E-commerce. A. Economic Development Institute B. Electron Diffraction Instrument C. Engineering Demonstrated Inspection D. Electronic Data Interchange4. ( ) are the three components of markets according to the Text. A. sellers, buyers and goods B. agents, products and processes C. businesses, consumers and Internet D. businesses, products and consumers5. ( ) sites do give visitors the chance to find almost everything they are looking for in one place.A. Portal sitesB. Auction sitesC. Storefront sitesD. Online shopping mall 6. Internet users can assume the role of either seller or bidder through ( ). A. Portal sites B. Auction sites C. Shopping malls D. Bartering sites┊┊┊┊┊┊┊┊┊┊装┊┊┊┊┊┊┊┊┊┊┊┊┊┊订┊┊┊┊┊┊┊┊┊┊┊┊线┊┊┊┊┊┊┊┊┊┊┊┊┊┊┊┊7. ( ) is e-commerce that uses security procedures and techniques, including cryptography and digital signatures, commensurate with anticipated risks.A. Secure managementB. Secure transactionsC. Secure e-commerceD. E-commerce8. Although ( ) are a popular form of payment for online purchases, many people resist the appeal and simplicity of ( ) transactions due to security concerns.A. digital cashB. e-WalletsC. micropaymentsD. credit cards9. ( ) ,cards with computer chips embedded on their faces, are able to hold more information than ordinary credit cards with magnetic strips.A. Peer-to-peer paymentB. E-BillingC. Smart cardsD. Credit cards10. ( ) is one example of digital currency. It is stored electronically and can be used to make online electronic payments.A. Digital cashB. E-WalletsC. Smart cardsD. E-Billing11. ( ) consists of data generated by site visits, including each visitor’s IP address, time of visit, frequency of visits and other information.A. Data miningB. Log fileC. eCRMD. Personalization12. ( ) is the application of CRM to an e-business’ strategy and includes the personalization and customization of customers’ experiences and interactions with a Web site, call center or any other method of customer contact with the e-business.A. Data miningB. Log fileC. PersonalizationD. eCRM13. B2C is differentiated B2B mainly in ( ).A. deconstructed value chainB. supply chain managementC. convenienceD. customer14. ( ), or disintermediation, occurs when a manufacturer or service provider bypasses a reseller or salesperson and starts selling directly to the customer.A. NegotiationB. CustomersC. Channel conflictD. Integration15. The relation between the SCO and SCM is ( ).A. SCM is the implementation of a SCOB. SCO is the implementation of a SCMC. SCM is part of the SCOD. SCO is part of the SCM16. E-logistics really means ( ).A. Logistics services for e-commerceB. Logistics services for electronic engineeringC. Logistics in Electronic IndustryD. Logistics for electronic engineering17. The SCO means ( ).A. Supply Chain OptimizationB. Supply Chain OrientationC. Supply Chain OrganizationD. Supply Chain Office18. The SCM means ( ).A. Supply Chain ManagerB. Supply Chain ManagementC. Supply Control ManagementD. Supply Control Manager19. ( ) refers to the relationship between two or more companies.A. B2CB. C2CC. B2BD. C2B20. ( ) refers to the relationship between the original equipment manufacturers (OEMs), secondary manufacturers, distributors, shipping companies, retailers and consumers.A. A B2B marketplaceB. A B2B exchangeC. A B2B integratorD. A company’s supply chain二连线题。

一、单选题（共40题，每题1分，共40分）1、通过以下哪种方法,可以在国际站找到买家的求购信息A、BUYERSB、SUPPLIERS参考答案：A2、在拍摄反光性产品时,是从哪个角度进行拍摄A、侧面B、正面参考答案：A3、以下哪项关于视觉营销的说法是错的A、可以利用色彩、图像和文字等造成冲击力,吸引潜在顾客的关注B、视觉营销是做好营销必不可少的营销手段之一C、视觉营销就是网络营销。

D、视觉营销可以增加网站和产品的吸引力参考答案：C4、关于发布新产品,以下描述正确的是A、只要关键词设置了,标题中没有也是没关系的B、产品的类目可以在推荐的3个类目中随便选一个C、产品图片要越大越好D、产品属性要填写完整,专业参考答案：D5、产品的曝光跟什么因素有直接关系A、产品的排名B、产品标题C、产品的详情页面D、产品图片参考答案：A6、橱窗产品跟普通产品相比,具有什么特权A、点击率更高B、反馈率更高C、排名优先D、一定会上首页7、产品详情中出现图片失效的原因有可能是A、产品是零效果产品B、图片太大C、该图片在图片银行被删除D、图片格式不对参考答案：C8、全球旺铺“多商家在线”版块（即悬浮旺旺）可以设置几个旺旺IDA、5个B、7个C、3个D、1个参考答案：A9、客户收到开发信的时候一般最关注什么A、价格B、交期C、质量参考答案：A10、给同一个客户发开发信每月什么频率最好A、2-4次B、1-2次C、4-6次参考答案：A11、下列关于销售现状发生变化中“双赢”描述正确的是A、所有答案都不对B、单纯的经济利益上的盈利C、单纯的心理上的双赢D、保证经济利益的同时满足心理上的愉悦参考答案：D12、当有1000元让步空间时,下列让步策略描述正确的是A、所有答案都不对B、可以使用500,200,100,50均匀的让步策略C、可以使用250,250,250,250 平均幅度的让步策略D、可以使用600,400,0,0大跨度的让步策略13、如果一家没有外贸经营权的企业通过一家外贸出口代理与美国客商签订合同,结算货币应该是：A、企业与代理用人民币结算,代理与外商用美金结算B、企业与代理用美金结算,代理与外商也用美金结算C、企业与代理用美金结算,代理与外商用人民币结算参考答案：A14、在CIF术语下,以下是买方义务的为：A、租船订舱B、购买保险C、出口国报关D、进口国清关参考答案：D15、客户希望我们找船,把货物运到澳大利亚的悉尼港,但是保险由他们来购买,这种情况下,我们应该给客户报什么价格A、CFR SydneyB、CIF ShanghaiC、CIF SydneyD、FOBShanghai参考答案：A16、在T/T付款方式下,单据是通过（）传递的A、买方向卖方银行B、卖方直接向买方C、卖方向买方银行D、卖方向买方货代参考答案：B17、信用证是一种（）信用A、企业B、银行C、商业D、民间参考答案：B18、信用证的第一付款责任人应该是A、开证行B、转让行C、议付行D、通知行参考答案：A19、在所有的结汇单据中,最重要的一个单据是A、装箱单B、提单C、保险单D、商业发票参考答案：B20、以下的流程顺序正确的是A、退单——核销——退税——报关B、退税——核销——退单——报关C、报关——退单——核销——退税D、核销——退税——报关——退单参考答案：C21、Asyouarewearandchildren’sclothes,wearewritingtoenquirewhetheryou arewillingto_______withus.A、in the line of, relateB、specialized in, enter into business relation参考答案：B22、外贸找客户的主要方式通常来讲有三种。

《跨境电商实用英语》 期末复习资料模拟试卷I1、 The manager said that there were two reasons ______ our sales dropped sharply last year.A. becauseB. sinceC. whyD. while2、 Now the air pollution in this city ______ more and more serious with eachpassing day.A. to becomeB. becameC. becomingD. is becoming3、 Before the age of the Internet, we used to ______ our holidays through travel agents.A. bookB. having bookedC. bookingD. have booked4、 Since the new technology was introduced last month, we ______ in speeding up production.A. succeedB. succeededC. have succeededD. will succeed 5、 In order to improve your communication skills, we will show you how to learn ______ about your customers than you know now. A. many B. much C. most D. more6、 As a public relations officer, you should know your customers ______ detail. A. in B. on C. for D. to7、 People invest money in this company ______ they believe it will make profits. A. though B. because C. unless D. until8、 ______ you choose to contact us, you can expect our efficient and helpful service.班级： 学号： 姓名： 1A. No sooner thanB. Ever sinceC. No matter howD. Even though9、Generally, it takes courage for an aged person ______ a new life in a strange country.A. beginningB. beganC. to beginD. to have begun10、If we ______ more time and money, we could have visited many more places.A. haveB. had hadC. have hadD. could have11、The new book has received _______ attention in China and abroad.A. considerateB. consideredC. considerableD. considering12、I could hardly believe that my son could write this article _______himself.A. inB. forC. byD.out of13、The army defended the town _______the enemy attack.A.againstB. toC. withD. over14、The next day when I went to meet John,I almost failed to________him in hisAustralian bush hat.A. discoverB. recognizeC. detectD. distract15. The river separates the school _______his village.A. toB. fromC. withD. by16.Newspapers are expected to provide the ______news.testterstD. late17.I can hardly imagine ______my old classmate on the street.A. meetB.to meetC. metD. meeting18.The price of paper_____according to its quality.A.variesB.fallsC. risesD. exchanges19.When it comes to _____, I am best at preparing fish.A. cookB. cookerC. cookedD. cooking20.It is very hard to ______the meaning of “rich” today.A. defineB. sayC.showD. giveSection BDirections: There are 10 incomplete statements here. You should fill in each blank with the proper form of the word given in brackets. Write the word or words in the corresponding space on the Answer Sheet.21. I am (please) __________ to inform you that you have won the first prize.22. The expert made a very (help) __________ suggestion for the project.23. I am told that Mr. Smith has refused (work) __________ in the Human Resources Department.24. The manager promised that the customer’s complaint would (look into)-__________ as soon as possible.25. Consumers have become less interested in 3D TV at home, partly because of(have) ________ to wear special glasses.26. Those who get nervous (easy) __________ may try Taiji, which relaxes the mindand strengthens the body.27. According to a report (publish) __________ yesterday, an increasing number ofyoung people are involved in community activities.28. We are informed that all the materials (arrive) __________ in the port of Chicago by now.29. Greatly (encourage) _________ by his friends, Jack has signed up for the singing competition.30. In his speech the manager expressed his thanks to those who have made their (contribute) __________ to the company.Part III Words & phrases (10＇)46. 途径__________ 51.throughout__________47. 操作__________ 52. instruction__________48. 会计师__________ 53. cooperation__________49. 通知__________ 54. consumer__________50. 当地的__________ 55. gradually__________期末复习资料模拟试卷I试题答案Part I Structure (60＇)Section ACDACD ABACC CCABB ADADASection B21. pleased 22 helpful 23_working__ 24 be looked into 25 having 26 easily 27 published 28 have arrived 29 encouraged 30 contributionPart III Words & phrases (10＇)46. 途径___avenue_______ 51.throughout____遍及______47. 操作_____operation_____ 52. instruction____说明______48. 会计师___ac countant_______ 53.cooperation____协作______49. 通知____announcement___ 54. consumer_____消费者_____50. 当地的______local____ 55. gradually_____逐渐地_____。

10149 跨境电商实务英语填空题1.Mechanical Twist Leather Watch Brown 棕色皮革（）腕表本题标准答案是：机械2.amazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick -fits iPhone 6 plus! -60 DaY MONEY BaCK ( ) （可延伸单杆自拍杆并支持蓝牙远程-适合iPhone 6 plus - 60天退款保证）本题标准答案是：GUaRaNTEE3.Escrow: a financial instrument or an asset held by a third party on behalf of ( ) other parties that are in the process of completing a transaction.（第三方托管）本题标准答案是：two4.Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤本题标准答案是：迷彩5.SNS: Social ( ) Services（社交媒体营销）本题标准答案是：Network6.EMS: ( ) Mail Service（邮政特快专递服务）本题标准答案是：Express7.( ) sale 清仓大甩卖本题标准答案是：clearance8.真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewn FIFa ( ) football本题标准答案是：approved9.eBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )（双人野营双层防水防风户外徒步旅行帐篷）本题标准答案是：Hiking10.Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱本题标准答案是：加大11.You will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。

《跨境电商英语》英语测试卷（一）（开卷、√闭卷、技能）（考试时间：120分钟）特别提示：诚信是一个学生的良好品德，本次考试保证不以任何形式作弊，你如确认，请在下面内□打“√”。

□同意□不同意I.Matching. (10%, 1 point each)Part 1: Match an item on the left with a description on the right andwrite the letters in the brackets.1. Cashmere scarf ( ) A. Small and Medium Enterprises2. B2C ( ) B. Wish3. SMEs ( ) C. Express Mail Service4. B2B ( ) D. 5.CISG ( ) E. Apparel and Accessories6. Cosmetics ( ) F. Convention on International Sales of Goods7. EMS ( ) G. Health and Beauty8. UPC ( ) H. Customer to Customer9. C2C ( ) I.A self-sufficient Instrument10. L/C ( ) J.Uniform Customs and Practice for Documentary Creditsnguage Appropriate and Accuracy (20%, 1 point each)There are 20 questions below. You are offered four choices marked with A, B, C and Dfor each question. Choose the most appropriate one and write the corresponding letter in the bracket.1. A (n) _________is a business letter seeking or offering the information about certain commodities or service and the trade terms as well.A. inquiryB. offerC. counter-offerD. email2. A reply to an inquiry is usually composed of three parts. Which of the following is the content of the second part?A. Expressing thanks for the inquiry.B. Expressing hopes of doing business.C. Making a deal with the other party.D. Providing all the information the buyers asked for as well as your product advantages.3. _____ are usually made by sellers to provide information about the commodities the buyer asked for.A. EnquiriesB. RepliesC. Business negotiationsD. Acceptances4. The trade terms are used for regulating both sellers and buyers by specifying their_____.A. tasksB. costsC. risksD. all of the above5. Under_____, the buyer bears the maximum responsibility.A. FOBB. CIFC. DDPD. EXW6. If the seller pays for the cost of transport and the cost of insurance to a destination, and wants to include these expenses in his sales price, he should adopt the trade term of______.A.CIPB. CFRC. CPTD. CIF7. Which of the following is not the characteristic of a letter of credit?A. A commercial credit.B. A self-sufficient instrument.C. A primary liability for payment.D. A pure documentary transaction.8. Why is an L/C called a self-sufficient instrument?A. an L/C is issued on the basis of the sales contract and is dependent on it.B. an L/C is based on the commercial credit which is generally considered less creditable.C. The bank has to pay if the documents presented comply with the terms and conditions of thecontract.D. The issuing bank need not refer to the sales contract when paying the L/C, because it is payable on its own terms and conditions.题号一二三四五六总分得分分数评卷人分数评卷人9. Which of the following statements is NOT true?A. The beneficiary in an L/C is usually the exporter.B. The negotiating bank in an L/C is usually the advising bank.C. The negotiating bank will send the documents to the paying bank.D. The documents are sent to the importer after the draft is honored10. Choose the best answer from the four choices marked A,B,C, and D according to the text.Which of the following platforms belongs to B2B?A. Made-in-ChinaB. WishC. D. Lazada11. What is Alibaba’s mission?A. Smarter shopping.B. Better living.C. Providing around-the-clock assistance for its customers.D. Making it easy to do business anywhere.12. When was AliExpress launched?A. In April 1999.B. In April 2010.C. In April 2009.D. In April 2016.13. What’s the future plan of AliExpress?A. To build the future infrastructure of commerce.B. To offer competitive prices.C. To be able to ship to over 200 countries.D. To be a company that lasts forever.14. A trade fair (trade show, trade exhibition, or expo) is an exhibition in which companies in a specific industry can showcase and demonstrate their __________________.A. latest products and servicesB. outdated products and servicesC. latest productsD. latest services15. An increasing number of trade fairs are happening online, and these events are called__________.A. actual tradeshowsB. organized exhibitionsC. virtual tradeshowsD. consumer fairs 16. Which of the following is not a characteristic of trade fairs?A. Only some trade fairs are open to the public.B. Some trade fairs can only be attended by company representatives and members of the press.C. Trade shows are classified as either “public” or “trade only”.D. All the trade fairs are open to the public.17. We are __________in importing medical equipment from your side.A. interestB. interestedC. interestingD. interests18. Which one listed below is not one of major Internet domains?_______.A. B2C (business –to-consumer)B. B2D(business-to-door)C. B2B（business-to-business）D. C2C(consumer-to-consumer)19.Today，many buyers and sellers also use e-mail to _______information，________Transactions，and ________other tasks related to electronic commerce.A. gather...execute...performB. perform...execute...gatherC. gather...perform...executeD. Execute...perform...gather20. Email conveys messages from one destination to another in a few seconds. Messages can containsimple ASCII text, or they can contain character formatting. ______Word -processing programs.A. good atB. Sufficient forC. similar toD. skilled inIII. Reading Comprehension. (40%, 2 point each)Passage OneToday, th ere’s hardly an aspect of our life that isn’t being upended by the tons of information available on the hundreds of millions of sites crowding the Internet, not to mention its ability to keep us inconstant touch with each other via electronic mail. “If th e automobile and aerospace technology had exploded at the same pace as computer and information technology,” says Microsoft, “a new car would cost about $ 2 and go 600 miles on a small quantity of gas. And you could buy a Boeing 747 for the cost of a pizza.”Probably the biggest payoff, however, is the billions of dollars the Internet is saving companies in producing goods and serving for the needs of their customers. Nothing like it has been seen since the beginning of the Industrial Revolution, when power-driven machines began producing more in a day than men could turn out in nearly a year. “We view the growth of the Internet and e-commerce as a global trend,” says Merrill Lynch, “along the lines of printing press, the telephone, the computer, and el ectricity.”You would be hard pressed to name something that isn’t available on the Internet. Consider: books, health care, movie tickets, construction materials, baby clothes, stocks, cattle feed, music, electronics, antiques, tools, real estate, toys, autographs of famous people, wine and airline tickets. And even after you’ve moved on to your final resting place, there’s no reason those you love can’t keep in touch. A company called Final offers a place for you to store “afterlife e-mai ls” you can send to Heaven with the help of a “guardian angel”.Kids today are so computer literate that it in fact ensures the United States will remain the unchallenged leader in cyberspace for the foreseeable future. Nearly all children in families with incomes of more than $75,000 a year have home computers, according to a study by the David and Lucile Packard Foundation. Youngsters from ages 2 to 17 at all income levels have computers, with 52% of those connected to the Internet. Most kids use computers to play games (some for 30 hours or more a week), and many teenage girls think nothing of rushing home from school to have e-mail chats with friends they have just left.What’s clear is that, whether we like it or not, the Internet is an ever growing part of our lives and there is no turning back. “The Internet is just 20% invented,” says cyber pioneer Jake Winebaum. “The last 80% is happening now.”1. What can we learn from the Microsoft's remark?A．Today's cars and airplanes are extremely overpriced．B．Information technology is developing at an amazing speed．C．Information technology has reached the point where improvement is impossible．D．There is more competition in information technology industry than in car industry．2.According to the author，the biggest benefit of the Internet is thatA. It saves companies huge amounts of moneyB. It speeds up profit makingC. It brings people incredible convenienceD. It provides easy access to information3.The author gives the example of Final Thoughts．com to make the point that ____．A．there are some clever ideas on the InternetB．almost anything is available on the InternetC．people can find good bargains on the InternetD．some websites provide novel services to increase hits4. What can we learn from the fourth paragraph?A. There is a link between income and computer ownership.B. Many American children don’t put computers to good use.C. Studies show that boys are more computer literate than girls.D. The U.S. will stay ahead in the information technology in years.5. What is the message the author intends to convey?A. The Internet is going to get firm hold of our lives someday.B. The Internet is going to influence our lives even more greatly.C. We should have a positive attitude towards the changes the Internet brings.D. Children should be well prepared for the challenges in the information age.Passage TwoLogistics comes from the French "logistique", Which is______(6) from "lodge" meaning quarters (as in quartering troops). It is related to the word "lodge" (Which is a much older word in English, but from the same Latin root).It entered English in the 19th century._________(7), the word logistics is unrelated to the mathematical "logistic" which derives from the Greek "logistikos", and first appeared in English in the 17th century.Logistics as a discipline began within the_____(8). In fact, the word logistics comes from loger, the ancient French term for a soldier's barracks building or quarters.Logistics became a topic for discussion in the Business World in the 1960's and 1970's and rose______(9)prominence in the 1980's. It was truly in the 1990's; however, that Logistics began to garner the appreciation it deserved. In the twenty-first century and beyond, the creation of a sleek, flexible and effective supply and value chains will ______(10) define the success or failure of organizations and perhaps even entire business types.116 Manufacturers, Retailers, Distributors and Internet Commerce firms will all _______(11) to maintain position and valid business models as the _____(12) begin to blur and disintermediation occurs. This will _______(13)with a re-integration process as the successful new models emerge, as only the fittest and most _______(14) will overcome this period of truly _______(15) change in the business world.Military Logistics is a field in its own right, and many of the technologies and Logistics Systems we now take for granted would never become commercially available had the military not funded their initial development. This trend continues With new initiatives still coming forward such as Total Asset Visibility (TA V). However,the logistician may be as underappreciated a human asset in the military world as some are in the business World today.6. A. Derived B. Acquired C. borrowed D. secured7. A. Thankfully B. Interestingly C. Especially D. Monthly8. A. Industry B. agriculture C. military D. business9. A. at B. in C. of D.to10 . A. no more than B. no less than C. no other than D. no better than11. A. Struggle B. battle C. make effort D. compete12. A. lines B. logistics C. industry D. business13. A. exclude B. seclude C. Include D. Conclude14. A. adoptable B. adaptable C. workable D. walkable15. A. Dramatic B. big C. Revolutionary D. hugePassage ThreeHow we look and how we appear to others probably worries us more than when we are in our teens or early twenties than at any other time in our life. Few of us are content to accept ourselves as we are, and few are brave enough to ignore the trends of fashion.Most fashion magazines or TV advertisements try to persuade us that we should dress in a certain way or behave in a certain manner. If we do, they tell us, we will be able to meet new people with confidence and deal with every situation confidently and without embarrassment. Changing fashion, of course, does not apply just to dress. A barber today does not cut a boy’s hair in the same way as he used to, and girls don’t make up in the same way as their mothers and grandmothers did. The advertisers show us the latest fashionable styles and we are constantly under pressure to follow the fashion in case our friends think we are odd or dull.What causes fashion to change? Sometimes convenience or practical necessity or just the fancy of an influential person can establish a fashion. Take hats for example. In cold climate, early buildings were cold inside, so people wore hats indoors as well as outside. In recent times, the late President Kennedy caused a depression in the American hat industry by not wearing hats. More American men have followed his example.There is also a cyclical pattern in fashion. In the 1920s in Europe and America, short skirts became fashionable. After World War Two, they dropped to ankle length. Then they got shorter and shorter until the miniskirt was in fashion. After a few more years, skirts became longer again.Today, society is much freer and easier than it used to be. It is no longer necessary to dress like everyone else. Within reason, you can dress as you like or do your hair the way you like instead of the way you should because it is the fashion. The popularity of jeans and the “untidy” look seems to be a reaction against the increasingly expensive fashions of the top fashion houses.At the same time, appearance is still important in certain circumstances and then we must choose our clothes carefully. It would be foolish to go to an interview for a job in a law firm wearing jeans and a sweater, and it would be discourteous to visit some distinguished scholar looking as if we were going to the beach or a night club. However, you need never fell depressed if you don’t look like the latest fashion photo. Look around you and you’ll see that no one else does either.16. Fashion magazines and TV advertisements seem to link fashion to______.A. Confidence in life B social relationshipC. success in career D personal future17. Kennedy’s example is used to illustrate_________________.A the change in fashionB a cause of fashion changeC the celebrities’ influence on economyD the application of fashion to more than dress 18．Present-day society is much freer and easier because it emphasizes___________.A practicallyB efficiencyC informalityD individuality19. The popularity of jeans and “untidy” look is possibly due to that they____________.A highlight one’s personalityB are suitable for various social situationC have the advantages of being convenient and practicalD are not as expensive as clothing produced by top fashion houses20. What does the author most probably do with the latest fashionA The author may be brave enough to ignore the latest fashionB The author may follow the latest fashion most faithfullyC the author may take jeans and “untidy “look as the latest fashionD The author may find the latest fashion increasingly expensive.IV. Translation. (30%, 3 points for each)Translate the following six sentences into Chinese or English1.According to the data from China’s -Ecommerce Research Center, in 2015 China’s cross-borderB2B e-commerce transactions reached 4.55 trillion, which accounted for more than 88.5% of the trade, and cross-border B2C accounted for 11.5%._________________________________________________________________.__________________ ___________________________________________________________________________________ ___________________________________________________________________________________.2.Cross-border e-commerce equals electronic foreign trade. It’s a way of doing international business.Product display, negotiation and transaction are done via the Internet and goods are delivered by means of cross-border logistics.___________________________________________________________________________________ ___________________________________________________________________________________ __________________________________________________________________________________.3.If a business is focused on selling products or services to other companies, the model is calledbusiness to business (B2B), such as , made- in- , global- , , , etc..___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________.4.International trade is the exchange of capital, goods and services across the national border.International trade that deals between two parties on the trade platforms is called cross-border e-commerce.___________________________________________________________________________________ ___________________________________________________________________________________ __________________________________________________________________________________.5.The seller must deliver the goods, hand over any documents relating to them and transfer theproperty of goods as required by the contract once the buyer has complied with his or her duties stipulated in the sales contract such as paying for the goods on a stipulated date.___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________.6.全套海运提单，注明“运费预付”，收货人凭发货人知识和银行背书并通知开证申请人。

《跨境电商英语》期末试卷（D）Part 1. Useful Expressions (共15小题，每小题1 分, 合计15 分) Directions: The following is a list of terms related to Cross-border E-commerce. After reading it, you are required to find the items equivalent to those given in Chinese in the table below.A--transaction volume I-- keywordB--store description J-- brand styleC--market campaign K-- logisticsD--data analysis L--attribute wordE-- expected profit M--flow wordsF-- corporate culture N-- social mediaG--page view O-- target customerPart 2. Translation（共6小题，16-20题每小题3分，21题10分, 合计25分）Directions: This part, numbered 11 to 16, is to test your ability to translate Chinese into English of the five sentences. No.16 is to test your translation ability of paragraph from English into Chinese.16.收到您订单后48小时内发货。

____________________________________________________________ 17.只要是我方责任，我们一定承担您的损失。

跨境电子商务物流试卷（A）命题人：审核人：说明：1、本试卷共6页，供XXX班使用。

2、本试卷共五大题，满分100分，考试时间90分钟。

一、单选题（每小题 2 分，共 20 分）Array1、国际e邮宝属于（）的物流方式之一。

A.邮政物流B.国际专线C.国际快递D.海外仓2、FedEx属于（）的物流方式之一。

A.邮政物流B.国际专线C.国际快递D.海外仓3、以下会收取燃油附加费的物流方式是（）。

A.DHLB.e邮宝C.EMSD.小包专线4、下列属于典型的跨境出口电商平台的是（）。

A.天猫国际B.速卖通C.洋码头D.网易考拉5、下列属于速卖通平台的物流方式是( )A.FBAB.无忧物流C.WishPost智选D. eBay Send International Standard6.不属于仓储量化指标的是（）。

A.仓库吞吐量B.平均库存量C.商品库龄D.商品价格7. 国际快递对于大货运费的计费方式一般是哪种（）A.实重B.泡重C.预估重D.实重和泡重谁大取谁8.中国邮政推出的邮政物流产品中，通邮范围最广的是( )。

A.e邮宝B.e包裹C.邮政小包D.e特快9.DHL、UPS、 FedEx、TNT四大快递公司21kg以下货物按照每( )计费。

A.克B.斤C.千克D.0.5千克10、保税备货模式实际上是（）。

A.先物流，后订单B.先订单，后物流C.物流和订单同时履行D.不需要订单信息二、多选题（每小题 3 分，共 15 分。

多选、少选、选错均不得分。

）1、跨境进口物流模式主要有（）。

A.直邮进口B.保税进口C.集货模式D.城市配送2、专线物流适合哪些货物( )。

A.价值高B.时效要求高C.多批次D.小批量3、物流有效追踪信息如此重要的原因有什么（）。

A.提供有效追踪编码，有助于减少买家咨询次数B.减少订单缺陷C.降低货物丢失成本D.提高卖家反馈评级4、海外仓储意味着出口跨境电商将货物全部发到海外仓运营主体的仓库,由后者进行( )甚至库存管理。

电子商务英语考试试卷（所有答题内容请写在答题纸上并标明题号，写在试卷上无效）一、请将下列术语翻译成中文（每小题 1 分，共11 分）1.e-cash2.second-hand market3.electronic payment4.logistics service5.small and medium-sized firms6.develop a website7.B2B website8.search engine9.long-term ：10.Internet Marketing11.shipping cost二、请将下列术语翻译成英文（每小题 1 分，共11 分）1.商业模式2.信用卡3.免费运输4.银行账户5.主页6.电子邮件7.降低成本8.拍卖网站9.客户需求10.原材料11.信息产品三、完形填空（在下列课文片段中填入遗漏的词，首字母已给出，每空 2 分，共12 分）Businesses can g 1 （获得）many p 2 (营销) benefits from engaging in electronic commerce. e-Commerce can reduce the costof purchases, lower sales and marketing costs and b 3（改善）the c 4 （客户）service. However, businesses are not the only beneficiaries ofe-Commerce.Consumers may also reap benefits. They can receive increased choice of vendor and p （产品）, convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 （价格）and increased price comparison capabilities.四、单项选择题（每题2 分，共10 分）e as as possible.A. earlierB. more earlyC. earlyD. earliest2.Letters about products and services which you haven ’t asked for and probably don ’t want are callmail.A. wasteB. junkC. rubbishD. useless3.The faster the shipping, the the price.A. lowerB. higherC. commonD. quicker4.How to the limited resources became one heated issue in this international conference.A. exploitB. deployC. expendD. utilize5.Prior his departure, he addressed a letter to his daughter.A.to 五、B.ofC. inD. from 将下列句子译成中文（每题 3 分，共18 分）1.With the introduction of the Internet, companies, regardless of size, can communicate with eachother electronically and cheaply.2.It takes ten times more effort and more money to attract a new customer than to keep an existingcustomer.3.Online shopping is becoming more and more popular in China.4.Online shopping is becoming more and more popular in China.5.Ebay is the largest Internet auction site in the world.6.From the customer ’s point of view, shipping costs are a major concern.六、请在空格内填入单词的适当形式（每题 2 分，共10 分）1.From the customer ’s point o f view, (ship) costs are a major concern.2.Our office is （locate ）at the end of the road.3.Searching by keyword is the most common method of （use）a search engine.(reduce) the cost of4.The factory is carrying out a series technological reforms in order toproduction.5.The focus of banner (advertise) was often on traffic quantity and not traffic quality.七、阅读理解（每题4 分，共20 分）The book is divided into four parts. The first part is the foundation for all your online activities. It introduces the reader to the basic concepts of the Internet and how to do business via the Internet. Ittakes both，technology and business ，into consideration and does not forget to talk about the legalaspects of doing business via the Internet. Finally it explains how marketing on the Web should bedone in order to be successful. Without marketing your online business will lack the visibility itrequires to succeed.The second part talks about how e-business applications are used for Internet ，Internet or Extranet based applications. It looks at the questions from all perspectives ，client software ，middleware ，and back-end systems. Using this information you are prepared to go online and discover other businesses ，what they offer and how they did it.The third part explains the technologies that are below your applications. This is done fro technical point of view as well as a business point of v，iew in order to show you the business casesthat are viable right now. Each chapter contains a set of business cases that are evaluated and it is explained how Internet technologies help to resolve issues with the business cases or how to extendone‘s business through new technology.The fourth part is an outlook into the future of electronic business and gets into more det how software and hardware will be developed in the future. The Open Source model is explainedabout how pervasive computing has been implemented.Appendix A offers a glossary of e-business terms ，which were used throughout the book. Incase you do not understand a certain，term have a look here.Appendix B describes how a business can be moved to the Internet and what is required to do so. It does not only list the ideas，the required hardware and software ，but goes also into detail regarding the costs and the benefits.Appendix C is a short list of my favorite web sites ，ordered by subject areas.1.The passage is most probably taken from .A.an introduction to a book about e-businessB.one part of a chapter in book about e-businessC.an introduction to a book about computer softwareD.one part of a chapter in a book about computer software2.If one wants to get some information about e-business terms ，he may best read .A. Part OneB. Appendix AC. Appendix BD. Appendix C3.If one wants to get some knowledge about how to communicate through Internet ，he may b est read.A. Part OneB. Part TwoC. Part ThreeD. Part Four4.If one wants to get some e-business cases ，he may best read .A. Part OneB. Part TwoC. Part ThreeD. Part Four5.What is the best title for this passage ？A.Who should read t he book ？B.Business on the net today.C.How to do business through Internet.D.The organization of the book.八、简答题（每题4 分，共8 分）Coca-Cola ’s advance into orange soda is bad news for Sunkist, which holds a 1. 5 ％share of thesoft drink market, and Crush （around 1 ％）Coca-Cola began testing Minute Maid Orange Soda inCanada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orangedrink.The sleeper among the products might turn out to be Cherry Coke, which contains no fruit juic at all. Emanuel Goldman, a beverage analyst with Montgomery Securities in San Francisco, saysCherry Coke has captured shares o％f4to8％in test markets.The drink probably w’o t n do as wellwhen it is rolled out nationally, since consumer coupons and price promotions have been helping italong. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation ’s fifth-best-selling soft drink.Questions:1.Which brand occupies the fifth place on the soft drink list at present?2.Why is Cherry Coke described as the “sleeper ”?。

电商运营英语试题及答案一、选择题（每题2分，共20分）1. What does "SKU" stand for in e-commerce?A. Stock Keeping UnitB. Sales Keeping UnitC. Service Keeping UnitD. System Keeping Unit答案：A2. Which of the following is not a key metric for measuring the success of an e-commerce website?A. Conversion rateB. Bounce rateC. Customer retention rateD. Employee satisfaction rate答案：D3. In e-commerce, what does the acronym "ROI" represent?A. Return on InvestmentB. Return on InnovationC. Return on InteractionD. Return on Information答案：A4. What is the primary purpose of SEO in e-commerce?A. To increase the number of employeesB. To improve the website's visibility on search enginesC. To reduce the website's loading timeD. To increase the number of physical stores答案：B5. Which of the following is not a type of content marketing used in e-commerce?A. Blog postsB. Social media updatesC. Email newslettersD. Traditional TV commercials答案：D6. What is the term used to describe the process of analyzing customer data to improve business strategy?A. Data miningB. Data farmingC. Data harvestingD. Data gardening答案：A7. Which of the following is not a benefit of using an e-commerce platform?A. Easy inventory managementB. Increased website trafficC. Reduced shipping costsD. Automated customer service答案：C8. What does "CTA" stand for in the context of e-commerce marketing?A. Call to ActionB. Customer Transaction AnalysisC. Customer Transaction AgreementD. Customer Transaction Account答案：A9. Which of the following is not a social media platform commonly used for e-commerce marketing?A. FacebookB. InstagramC. LinkedInD. SnapchatE. Pinterest答案：C10. What is the term used to describe the practice of offering personalized product recommendations to customers based on their browsing history?A. PersonalizationB. CustomizationC. IndividualizationD. Specialization答案：A二、填空题（每题2分，共20分）1. The process of optimizing a website to rank higher in search engine results is known as ________.答案：SEO2. ________ is the percentage of visitors who navigate away from a website after viewing only one page.答案：Bounce rate3. ________ is a type of marketing that involves creating, sharing, and promoting content to attract and engage aclearly defined audience.答案：Content marketing4. ________ is the practice of analyzing consumer behavior to understand what products or services are most appealing to them.答案：Market segmentation5. ________ is a metric that measures the percentage of website visitors who make a purchase.答案：Conversion rate6. ________ is the strategy of using email to market products or services directly to consumers.答案：Email marketing7. ________ is the process of identifying and targeting potential customers who are likely to be interested in a company's products or services.答案：Lead generation8. ________ is a type of marketing that focuses on building relationships with customers and encouraging repeat business. 答案：Customer retention9. ________ is the practice of using data analytics to understand customer behavior and improve marketing strategies. 答案：Data-driven marketing10. ________ is the process of managing the flow of goodsfrom the point of origin to the point of consumption.答案：Supply chain management三、简答题（每题10分，共40分）1. Explain the importance of customer reviews in e-commerce.答案：Customer reviews play a crucial role in e-commerce as they provide social proof and help build trust with potential customers. They offer insights into the quality of products and services, and can influence purchasing decisions.Positive reviews can increase conversion rates, whilenegative reviews can highlight areas for improvement.2. Describe the role of mobile optimization in e-commerce.答案：Mobile optimization is essential in e-commerce as it ensures that websites are easily accessible and functional on mobile devices. With the increasing use of smartphones for online shopping, a mobile-friendly website can improve user experience, increase engagement, and boost sales.3. What are the benefits of using an e-commerce platform fora small business?答案：Using an e-commerce platform for a small businessoffers several benefits, including easy website setup, integrated payment processing, inventory management, and marketing tools. It also allows for scalability as the business grows and provides access to analytics to track performance and customer behavior.4. Discuss the significance of customer service in e-commerce. 答案：Customer service is significant in e-commerce as itdirectly impacts customer satisfaction and loyalty. Providing prompt, helpful, and personalized support can lead topositive reviews, repeat purchases, and word。

《跨境电子商务英语》试卷参考答案及评分标准（A）（ ***** 学年度第 *学期 ****专业）命题教师：***I. Choose the best choice to complete each of the following sentences. (1 for each, 10 points in all)1-5: BCBDA6-10: CBABAII. Fill in the blank in each sentence with a word taken from the box in its appropriate form. (1.5 for each, 15points in all)1. preserve2. smoothly3. concession4. transaction5. claim6. stimulate7. replaces8. implement9. preference 10. achieve III. Reading Comprehension (2 for each, 30 points in all)1-5 CCDBD6-10 CADBC11-15 BDACCIV. Complete the following sentences by translating the Chinese given in the brackets into English. (2 for each, 30 points in all)评分标准：能用正确的语言或结构忠实地翻译出原句的意思，可得满分；如语言或结构运用出现错误或漏译原文的部分信息，酌情得分；如译文与原题目不存在任何关联，得0分。

1. confuse cross-border e-commerce with2. distinguishes it from other art forms3. global market share4. concentrate on target audience5. users log in6. result in the termination of the contract7. conduct an investigation8. according to this purchase order9. give priority to10. demand a refund11. keep a large quantity of goods in stock12. meets user needs and expectations13. pay per click14. speed up work efficiency15. shop and buy in bulk.V. Writing (15points in all)评分标准：第一档(0-3分)——条理不清，思路紊乱，语言支离破碎或大部分句子均有错误，且多数为严重错误。