商务英语函电信函写作格式和结构.ppt

but no complimentary close and sender’s company name
Which type should we choose?
A. Depend on the preference
B. Make your letter pleasing to the eye. C. Also convenient to be typed.
B. The receiver’s address starts from the left margin.
C. The complimentary close and signature middle little towards the right.
D. To make the letter simple and clear.
看了让人发晕的句子
❖ 1. Never trouble trouble till trouble troubles you。
找你，就别去自找麻烦。
ቤተ መጻሕፍቲ ባይዱ
麻烦没来
第一、四个trouble是动词，第二、三个trouble是名词。
❖ 2. I know. You know. I know that you know. I know that you know that I know。
1. Form 2. Structure
3. Addressing Envelopes
II. Writing Principles of business letters
1. Form 格式
（1）Full Block From 齐头式
Signature 签署
I know that you know that I know。

dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。

▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
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▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and

３）投诉与索赔函
索理陪函电，产生于对外贸易的业务活动之中。 解决争议，达成索理赔议，须经双方平等协商， 从而理顺贸易关系，解决业务纠纷，建立国际贸 易新秩序，创造良好的国际贸易环境。 对于索理赔函电的拟写，索赔方要实事求是，据 理力争；理陪方要澄清事实，分辨是非。这样就 有利于纠纷的妥善解决。反之，双方措辞激烈， 咄咄逼人，不仅无助于纠纷的解决，最终很可能 会适得其反。
December 6, 2004 Dear Mr. David John, Many thanks for your interest in our company’s jet printers. The attached is a list of prices for different models. And our HP Company provides excellent services for all our clients. In addition, you can get a discount if you purchase in a whole sale. We are sure that these goods will meet with your requirements, and we look forward to your early order. Yours Faithfully, Peter Kevil
If your prices are competitive, we would expect to place volume orders on you. We look forward to your early reply.
Yours Faithfully, Tony Smith Chief Buyer

China National Linght Industrial Products
Imp.&Exp.Co
82 Dong An Men Street,Beijing,China
Tel:010-3366666 E-mail:dog@
Fax:010-555567
Post Code:2345
Chinese Color TV Sets
Thank you for your inquiry of Oct.10 about our Color TV Sets.Here we enclose our catalogues
and price list for
your reference.
In case of your requiring further information,please fax us.We look forward to hearing from you soon.
The letterhead is in the middle
The first line of each paragraph forming the body of the letter is indented for two to several spaces.
The complimentary close and the signature are also on the right hand side in line with the date
Products Imp.&Exp.Co signed )
Yours sincerely China National Linght Industrial
(hand-
Jiang Dawei

• (10) Subject (事由)
•
•
•
•
(11) Dictation Initial (发信人及打字员姓名缩写)
(12) Enclosure (附件)
(13) Carbon Copy (副本(fùběn)抄送)
(14) Postscript (附记)
精品资料
信函(xìn hán)格式——the Format and Features of
4. Do not walk on the grass.
•Stay away fro the grass.•
•
•
5. Smoking is not permitted anywhere except in the lobby.
Smoking is allowed only in the lobby.
道
城市，邮编
国家
2. Date (发信
(fā xìn)
日期)
• When a writer begins his letter writing, he must add the
date a few line below the last line of the letterhead.
• The date line consists of the month, day and year.
精品资料
练习(liànxí)：将下列句子改为积极语气
（Positive Approach）
•
1.We hope you will not be disappointed with the results.
•
We hope you will be pleased with the results.

下方，中间空一行。标题一般要大写 • （4）抄送副本（Courtesy Copy，C.C.），信函的副本需抄
送给第三方“C.C. Ravi Gopal, General Manager” • （4）邮寄说明：航空By Air-Mail；挂号信Registered；快信
Express；Printed Matter 印刷品； Confidential 密件
• Thank you for your letter regarding shipment．
• We are glad to have got your business card and some of your samples．
• You kindly presented your business card and some
式
.
7
.
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商务信函的格式
• 基本部分： • （1）信头 • （2）日期：英国12 July 2003；July 12,2003 • （3）信内地址 • （4）称呼语：Dear Sirs（写给某个机构而非具体某个人）；
Dear Sir or Madam（写给某个不知姓名的部门或机构负责人） • （5）正文 • （6）信尾客套语：置于信函正文空出2-4行处
称呼 Dear Sir (s) /Dear Madam Dear Sir or Madam Dear Miss Jones/ Dear Sam
结尾敬语 Yours faithfully
Yours sincerely
• （7）签名
.
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英文商务信函的组成部分
• 其他部分： • （1）附件（Enclosure，Enc.） • （2）档号（Ref.） • （3）标题（Subject）：信函内容的简要提示，置于称呼语

D. 不能用数字替代完整的日期，如 12/6/06这样的写法是错误的。
Inside Address
Inside Address (The Receiver’s address)
具体收信人(Attention Line)
• 位置： 1. 收信人名称地址之下 2. 齐头式靠左，缩格式居中
• 表示的是承办本信件的具体个人或部门 1. Attention: Mr. H. A. Donnan, Export Manager 2. Attention of Mr. Cave 3. To the attention of Mr. Liu Ming 4. ATTN: Mr. Iverson
称呼 (Salutation)
• 位置：
词首字母全大写，用 逗号或不用标点符号
必须齐头 • 正规场合下常用：
Gentlemen后 用冒号
对男士：Dear Sir, 或Dear Sirs,或Gentlemen:
对女士：Dear Madam, 或Dear Mesdames,
• 熟悉的客户或朋友建议使用：
and make preparation for taking the delivery. We are now making out the necessary documents
for negotiation.
We assure you that our goods will be found satisfactory upon arrival at your port. We also
pleased to inform you that the goods have been loaded on board the s/s “Peace”, which is

3
Some letters may contain one or more of the following, which depend on the different situation of each writing requirement: 8 — reference notation 9 — attention line 10 — subject line 11 — enclosure 12 — carbon copy 13 — postscript
each paragra件每ph格一in式段de不首nt同行ed有往an区里d别缩bl，进oc齐。ke头d 式on下e w正it文h 全all部lin齐es左o边n ，the缩le进ft式. 下正文
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6) Complimentary Close (结束语) There are many ways of complementary close to show respect. It carries no specific meanings. Usually we keep them in pace with the salutation. When the salutation is “Dear sir (s)”, complimentary close will be “yours faithfully, yours sincerely”; when salutation uses “Gentleman (men)”, complimentary close will be “yours truly, truly yours”, etc.
Doctor John Smith, Professor Joyce Gwillian 3) 对认识的男性，可以同时写上职称甚至工作单位，如： Mr. John Smith,

BUSINESS ENGLISH
英文电子邮件写作规范
2018.09 Emma Xiao
你出现过以下情况吗？
有时你明知道打电话效果会更好，却用电子邮件发送了消息 你利用电子邮件发送过于私人或机密内容，过后又懊悔不已 有时候匆忙发送电子邮件，未添加问候语或结束语 常常未仔细检查语法、拼写及标点错误就发送电子邮件 有时候忘记在邮件中添加附件 发出邮件后希望能追回，可惜为时已晚 你已经很长时间没有整理或删除电子邮件 一听说需要写电子邮件就头疼，动不了笔
非正式
称呼对方名字、昵称 等
Hi Judy,/ Hello dear,
2.2 称谓
若无法得知收件人姓名，可用:
• Dear Sir or Madam, • Ladies and gentlemen, • Dear Colleagues, • Dear all, • To whom it may concern,
信头
hi Shirley 称谓 （问候语）
正文
ห้องสมุดไป่ตู้
Hope things r well with u. Its good 2 know that u will be back in malaysia
again in nov to hold your seminar on effective biz writing. PLS LET ME HAVE
2.5 主体内容
• 主体段应简单明了，调理清晰，过长的内容不易阅读且容易让对方抓不住重点。 • 确保调理清晰，合理分段，避免将所有内容全部集中在一个主体段内写完。 • 若有多条建议或事项要阐述，可以用条例式的方法呈现，使内容更清晰易读。 • 为了能更灵活地排版，可以把这些信息作成附件形式，以方便对方将其打印出来。

5.
称谓（Salutation）
Dear Mr. George Smith 男性 Dear Smith
Ms
女性
Mrs
Miss
5. 称谓（Salutation）
没有名字 Dear Sir or Madam
一个人
避免性歧视 Dear Director 职务 Dear Supervisor
收信人 多人
three paragraphs: ·1.introductory paragraph ·2.one or more body paragraphs 3.concluding paragraph
1. Opening sentences
2. Ladies and Gentlemen:
3.
Thank you for your letter of August 10 and your
不知姓名：
“Sincerely, Best regards” “Best wishes, Kind regards, “ Yours faithfully”
熟人或知道姓名：
“Yours sincerely” 注意，只有第一个字母大写。
8. 签名（Signature）
Sincerely,
John Smith
Ladies and Gentlemen Gentlemen
6. 标题（Subject Line）
1． Kelven Clock Company 1345 Granby Street Springville, CA 25767 Dear Purchase agent: SUBJECT（Re）: 100 dozen T-shirts
sample of the men’s shirt, together with your quotation