Unit 1
外资企业foreign enterprise
合资企业joint venture
合作企业cooperative enterprise 龙头企业 a locomotive
国有企业state-owned enterprise 私营企业privately-owned enterprise 荣誉企业honorable enterprise 优质企业qualified enterprise
一级企业class A enterprise
跨国公司multinational company 母公司parent company 子公司subsidiary company
总公司head office
分公司branch office
代表处representative offices
上市公司listed company
私人股份有限公司private limited
company
拳头产品core product
环保产品environment-friendly product
专业生产经营specialize in, engage in,
handle a range of business including…
占地面积cover an area of…
年产量with an annual output
具有自营进出口权being entitled to
self-import and self-export rights
奉行坚持..原则；以..宗旨,在…方针指
导下
abide by the principles of …, adhere to
the aims of…, based on the motto of
the company
产品销往products have been
distributed to
获得奖项rank the titles
通过ISO9000 质量认证
be granted the Certificate of ISO9000
International Quality System
unit 2
•维持升幅to an increase sustain) •到达最高点to reach a peak
•保持不变to remain constant/ stable •降到最低点to bottom out
•正值…之际on the occasion of •代表on the behalf of
•承蒙盛情邀请at the gracious invitation of •年会annual meeting
•商界的朋友们friends from the
business community
•marketing presentation营销报告会
•sales representative 销售代表
•sales record 销售记录
•customers’satisfaction顾客满意度
•manufacturer 生产商
•retailer 零售商
•merchant wholesaler 批发商
•commission agent 佣金代理商
•facilitating agent 服务代理商
•经销渠道distribution channel
•营销目标marketing objective
•战略营销strategic marketing
•目标市场target market
•潜在的风险和potential threats and
opportunities
•可控因素controllable components
•销售业绩sales performance
Unit 3
1、Business relations and cooperation
business connections
business cooperation technological cooperation
scope of cooperation
mutually beneficial relations
close relationship
to cement / continue / enlarge / promote / improve / maintain / interrupt / restore / speed up / reactivate business relationship
to reach an agreement
to make a deal
2、Investment
a heavy /a long-term/ a profitable/ a safe and sure investment foreign direct investment (FDI)
portfolio investment
investment environment
investment intent/ partner
exclusively foreign-owne enterprise
joint venture
cooperative enterprise
equity joint venture
contractual joint venture
3、Form of Trade
merchandise exports and imports
service exports and imports
bilateral trade
leasing trade
processing with supplied material
processing with imported materials
processing with supplied sample
assembling with supplied parts
4、Describing products
genuine article
imitation
low-priced goods
low quality goods
inferior goods
superior quality
unfinished products
top grade goods
showy goods
high-tech products
durable consumer goods
modern and elegant in fashion
complete in specifications
sophisticated technology
attractive and durable
skillful manufacture
5、Credit
commercial credit
trade reputation
