英文书法 ppt课件

clerical or offical script
clerical or offical script
The clerical script is popularly thought to have developed in the Hàn dynasty and to have come directly from seal script.
Taiwan, Korea and Vietnam. The calligraphic tradition of East Asia originated
and developed from China. Chinese calligraphy and ink and wash painting
are closely related, since they are accomplished using similar tools and
楷书
regular or standard script
行书
running or semi-cursive script
oracle bone script
Oracle bone script
Because turtle shells as well as bones were used, the oracle bone script is also sometimes called shell and bone script. As the majority of oracle bones bearing writing date to the late Shang dynasty, oracle bone script essentially refers to a Shang script. People believed that the shells told powers of their gods, so that is why it is called "Oracle Bone Script". Oracle bone script was the form of Chinese characters used on oracle bones— animal bones or turtle plastrons used in pyromantic divination—in the late 2nd millennium BCE, and is the earliest known form of Chinese writing.

• 另一种横披形式为横幅，从名称上讲，是相对与 条幅来讲的，与条幅的展示空间和功用相仿佛。 内容字数可多可少，较少字数的内容创作与匾额 同，而较多字数的则可表现得轻松自如一些。横 幅是一种悬挂的形式，但它同时也具备长卷创作 时的一些特点。
启功横幅
范曾横幅
北京老字号匾额
对联 (couplet)
• 其创作形式主要有团扇与折扇两种，纵观古今各 类书扇作品，折扇上的字体选择似乎要更多样一 些，而团扇上的字体，很多人则喜欢用行草一类 的书体。
米万钟 草书扇面
• 正文、款式、 印章是书法 作品的三个 组成要素， 一幅完整的 书法作品这 三者确一不 可。
正文
• 正文是书法 作品的主体 部分，与布 局的章法有 很大关系。
纵列法 (vertical style)
• 字与字的纵
王
向排列有比
羲
较明显的线 条感，而横
之
向排列比较
：
自由，无明 显线条感。
平
常用于行书
安
与草书。
帖
交错法 (crisscross style)
• 横向、纵向均无明显的线条感，能给人以一种动 态的整体美。常用于狂草中。
墨法
• 有墨处必有笔，有笔处亦有墨，笔与墨互 为依存，相得益彰，用墨之法也是笔法的 一种辅助手段。古人用墨贵浓黑似漆，苏 东坡有用墨要黑而又亮，如小孩的瞳仁之 说。到了明代，随着文人画的兴起，书家 兼画家、画家必书家的情况极为普遍。于 是，在书法领域里逐渐融进了绘画的墨法， 以增加书法作品的笔墨情趣。古人有墨分 五色之说，即一般分浓墨、淡墨、枯笔、 涨墨、渴笔。
• 浓墨：浓墨是常见的一种墨法，古人多用此法。 墨浓如漆，写在白纸上黑白分明，极其醒目，字 迹清晰饱满，神采外耀。

要点三
Start with basics
Start from the basics, including the correct posture, hand position, stroke order, ink control, etc. Practice repeatedly to master the basic skills.
The Qin Dynasty to the Tang Dynasty
The Qin Dynasty unified China and promoted calligraphy to a new height. Calligraphy in the Tang Dynasty reached its peak.
Origin
Calligraphy originated in China and has a history of more than 5000 years. It first appeared in the Yellow River basin and gradually spread to the south and north.
Steps and Methods of Learning Calligraphy
Practice regularly
Set up a regular practice schedule to ensure that you can keep your skills updated and improve day by day.
The Song Dynasty to the Qing Dynasty
Calligraphy in the Song Dynasty continued to develop, and calligraphy in the Ming and Qing Dynasties also had its own characteristics.

1
Content
• Brief history • Famous figures • Primary styles • four treasures of the study
2
History
•16th-11th century B.C. inscriptions on bones or tortoise shells of the Shang
• Charm of “之” in 20 different styles
4
颜真卿(A.D.709－785)—Tang dynasty
•One of the four greatest masters of kaishu
Yan Zhenqing used to practise calligraphy while sweeping the yard with a groom when he was young. Later he asked Zhang Xun, a famous calligrapher on how to achieve the achievements as the ancients. After years of hard work and combining his sentiments and ambitions from the battlefield, his works reached the consummate level.
adndcentury?jnwnbronzewarescript?dzhunlargesealscript?xiozhuncharacterunificationqinshihuangfamousfigures王羲之ad303361weijindynastycalligraphy书圣works

英文字体的特点
字母形状：大小写、斜体、粗 体、细体等
字体风格：现代、古典、时尚、 简约等
字体用途：标题、正文、注释 等
字体组合：不同字体搭配，形 成独特的视觉效果
英文字体设计的基本原则
清晰易读：确保字体 易于识别和阅读，避 免使用过于复杂或难 以辨认的字体。
风格统一：确保字体 风格与整体设计风格 保持一致，避免使用 过于突兀或与设计风 格不符的字体。
环保风格： 注重环保 和可持续 发展，如 使用可再 生材料、 减少浪费 等
地域风格： 结合不同 国家和地 区的文化 特色，如 中国风、 日本风等
个性化需求的英文字体设计
定制化设计：根 据用户需求进行 个性化设计
字体风格多样化： 满足不同场景和 行业的需求
字体与品牌形象 结合：增强品牌 识别度和影响力
细节处理：注重字体的细节处理，如 笔画的粗细、曲直、长短等，使其更 加精致和美观
创意字体设计的案例分析
案例一：可口可乐字体设计
案例四：谷歌公司字体设计
案例二：苹果公司字体设计
案例五：迪士尼公司字体设计
案例三：耐克公司字体设计
案例六：星巴克公司字体设计
英文字体的排版与布局
05
英文字体的排版原则
字体选择： 根据内容选 择合适的字 体，如标题 使用粗体， 正文课件大纲
汇报人：
汇报时间：20XX/01/01
目录
01.
添加标题
02.
英文字体 设计概述
03.
英文字体 的应用场 景
04.
英文字体 的创意设 计
05.
英文字体 的排版与 布局
06.
英文字体 的使用规 范
单击添加章节标题内容

15
There are four main schools(流派) and some sorts of Chinese martial arts.
•Emei 峨眉
•Wudang 武当
•Shaolin 少林
Kongtong 崆峒
16
• Wing Chun • 咏春拳
17
• Tai Chi
• 太极拳
6
Classification
The most famous Beijing Opera
It is known as Chinese national essence. It flourished in the 1940s,and it is over 200 years old. I'd like to recommend a movie, Farewell My Concubine(霸王别 姬）.
18
• Drunken Master • 醉拳
19
• Mantis Boxing
• 螳螂拳 20
• Jeet kune do • 截拳道
21
Thanks
22
breifintroductionhanfu汉服embroidery刺绣calligraphy书法kungfu中国功夫chinesetraditionalopera中国传统戏曲symbolschinesetraditionalcultureconfucianculture儒家文化chineseclassicalgarden中国古典园林papercut剪纸chineseknot中国结chinesetraditionalinstrument中国传统乐器ourcountrypeoplecomingfromdifferentregionsgivedifferentways

preference.
Paper type
Select a suitable paper type for calligraphy, considering its texture, thickness, and color. Different paper types can affect the appearance and feel of the lettering.
02
Basic Skills ofБайду номын сангаасEnglish Calligraphy
Mastery of strokes
Stroke order
The correct order of strokes is essential for creating balanced and legible letters. Practice the stroke order for each letter until it becomes automatic.
The characteristics of handwriting are: regular and rounded strokes, natural and smooth lines, and a casual and personal style. When writing, the pen pressure should be adjusted according to the thickness of the line, and the angle of the pen should be changed appropriately.
Flower body
Flower body is a more decorative style of English calligraphy, which is usually used for writing greeting cards, posters, and other occasions that need decoration. The style is exquisite, fancy, and beautiful.

on the font and style.
Handwriting font
Serif Fonts
Fonts with small lines attached to the ends of the strokes, often used for greater readability.
Sans Serif Fonts
Handwriting Fundamentals
01
Stroke Order
The order and direction of each letter stroke. For example, in
English, the letter "e" is written in a counterclockwise spiral.
Introduction to E of English Calligraphy • Handwritten English Calligraphy • Machine printed English calligraphy • English Calligraphy Application
Learning methods and steps
Learning letterforms
Familiarize yourself with the letterforms of each letter in the alphabet. Practice writing each letter separately before attempting to write words and sentences.
The selection of a suitable typeface should be based on the content, purpose, and audience of the document.

The classification of Chinese Calligraphy 中国书法的分类 The hard pen calligraphy: 硬笔书法 Writing tools 1. Pen 2. Pencil 3. Fountain pen 4. Crayon
The soft pen calligraphy 软笔书法 Writing tools 1. Writing brush 2. Ink 3. Xuan paper
• 汉字，亦称中文字、中国字， 是汉字文化圈广泛使用的一 种文字，属于表意文字的词 素音节文字，为上古时代的 华夏族人所发明创制并作改 进，目前确切历史可追溯至 约公元前1300年商朝的甲骨 文。再由秦朝的小篆，发展 至汉朝被取名为“汉字”， 至唐代楷化为今日所用的手 写字体标准——楷书。汉字 是迄今为止连续使用时间最 长的主要文字，也是上古时 期各大文字体系中唯一传承 至今的文字。中国历代皆以 汉字为主要官方文字。
Course standard
1、掌握汉字起源、演变的过程。
Master the origin, evolution of the Chinese characters
2、了解中国书法的基本特征和发展脉络。
Understand the basic characteristics of Chinese calligraphy and development grain
The meaning of Cgraphy, is in the world a few words of all art forms, including Chinese Characters Calligraphy, calligraphy, Arabic calligraphy and mongolian. The" Chinese calligraphy“ is a unique traditional arts of Chinese characters. Tell from broad sense, calligraphy is a symbol of the written rules of language. In other words, calligraphy is in accordance with the characteristics and meaning of the text, with its calligraphic strokes, structure and composition writing, to become the aesthetic works of art. Chinese characters and calligraphy Chinese original art, known as: a poem without words, without the line of dance; no figure painting, silent music.

“If I were born to be a Chinese, I think I would be a calligrapher.”
-Picasso
Seal Character
An ancient style of Chinese calligraphy used officially in Qin Dynasty. The lines making up every character are symmetric and fluent.
ｃａｌｌｉｇｒａｐｈｅｒ： Ｚｈａｎｇ Ｚｈｉ
Cursive Script
The most popular style of Chinese characters. It is formed by linking adjacent strokes. So it’s very convenient to write. Many calligrapher are good at writing this style.
Chinese
Calligraphy
There is a kind of painting, the elements of which are pretty simple. What we need is only to arrange some lines. But how to make it can be a profound art.
Ｄｕｏｂａｏ Ｔｏｗｅｒ Ｔａｂｌｅｔ
Four masters of Regelschrift
Ｐｒｏｓｅ ｏｆ Ｃｈｉｂｉ
Su Shi
Ｐｏｅｍ ｏｆ Ｓｏｎｇｆｅｎｇ Ｐａｖｉｌｉｏｎ
Ｂｙ Ｈｕａｎｇ Ｔｉｎｇｊｉａｎ

（形象生动）
PAINTING
from 19
绘画
a range of styles
development in painting
（3Phrases: early, middle, and late）
Spring Trees After a Rain
雨余春树图
In early years /before 50 a fine and dense style pursuing spirit harmple brushwork with pure coloring expresses a feeling of mists after a rain.
Spring in JiangNan江南春图
Employing the "one river, two banks" composition beautiful and refined a feeling of spring
文徵明
A descendant of Wen Tianxiang文天祥后代
CALLIGRAPHY
“Thousand-Character Essay" in Four Scripts 四体千字文”
Thousand-Character Essay
•
A
primer
(启蒙书)
for teaching
children
Chinese brush毛笔
Type1：soft (軟毫) whitegoat-hair Type2：hard ( 硬毫)rigid hair inside ,soft hairs outside Type3 ：mixed (兼毫)
Handles of sandalwood, jade, carved bone/ivory, or other precious materials.

Zhōu boat
yú fish
Yàn swallow
Yún cloud
Yǔ rain
Sǎ n umbrella
Shí stone
Huǒ Huǒ fire
guī tortoise
Hǔ tiger
Lù deer
Zhū pig
Sǒ u Old man
Gōng bow
Shè house
Qin Dynasty Qin Shihuang standardized the Chinese characters——the whole empire used only one script . Often used in seals, which is beautiful In shape and structure.
rì The sun
shān mountain
Shuǐ Shuǐ water
Niǎo Niǎ bird
Xiàng elephant
Sēn lín forest
Cǎo grass
Fū man
Mǎ horse
Zhú bamboo
tián field
Dāo knife
Mù wood
Jia gu wen
•inscriptions on bones or tortoise shells of the Shang Dynasty
Lay down the foundation for the art of Chinese calligraphy
Xiaozhuan(小篆 small seal style 小篆) 小篆
Calligraphy
Shu fa (书法) (书法 书法)
Development of Hanzi (Chinese characters )

The writing techniques of Chinese the manner of calligraphy are highlighted by the manner of using a brush, the way ink using a brush 笔 is used, the art of composition, and so A 法 on. Its harmonious beauty of art is reflected in between the lines and in different poses. Chinese calligraphy exhibits its beauty Indeed, Chinese calligraphy reflects the personality of Chinese people’s straightforwardness, dignity, and reticence. 中国书法在技法上讲究笔法、墨法、章法 等，其艺术的和谐之美体现在字里行间。 中国书法体现了中华民族的豪爽大气、端 庄含蓄的特点。
bamboo slips （简） After paper was invented by the Chinese, bamboo slips, wooden tablets, brocade and silk, which originally functioned as writing surfaces, gradually faded out. （有了纸张以后，简牍锦帛逐失 其用）
Qin seal script
– 石刻小篆（铁线篆）
小篆字帖（玉筋篆）
Uniqueness of the official script’s ―silkworm head and swallow tail （蚕头燕尾）

英语书法，或称美国书法，是一门独特的艺术。首先，我们探讨了“pen”的定义，在书法中，最常用的工具是蘸水笔，由笔尖和笔杆组成，其中笔尖有多种类型。接着，我们深入了解了“penman”的含义，并介绍了美国书法的奠基人Platt，包括Roundhand、Spencerian、Ornamental Penmanship以及商业写作等。为了证明这些作品确实是手写而非印刷，我们还提供了一些视频片段。最后，我们回到了最初的问题：什么是书法？并介绍了一些学习资源，如国际大师书法家协会IAMPETH，以及Michael R. Sull的著作《Spencerian Script and Ornamental Penmanship》。如果你对这种美丽的艺术形式感兴趣，欢迎联系我获取更多信息。