酒文化开题报告

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An Analysis of the Wine Culture in Chinese and Western Social

Activates

By

Wang Ying

A Thesis

Submitted to the College of Foreign Languages

In Partial Fulfillment of the Requirements for

The Degree of Bachelor of Arts

Under the Supervision of MsYuan Bo

Ningbo Dahongying University October 2011Abstract

With the development of society and exchanges between China and the West,

people have paid more and more attention to the cultural difference. As a prop

both link history and to the future, wine is not only an objective physical,

but also a culture. Wine culture exists after the birth of wine. It has been

paying an important role in people’s social life, so there are many researches

on wine culture in China and Western countries. These researchers can be summed

up in two aspects, its material culture and spiritual culture, such as the study

of drinking vessels, the types of wine and the drinking customs. The Western

countries’ studies also concentrated in these two aspects, like the origin of

wine and table manners. In order to reduce the cultural differences between

Chinese and Western social activities and promote the development, this paper

analyzes wine culture on the basis of the previous researches through Chinese

and Western social activities, which is by contrast with the types of wine, the

drinking vessels, etiquette of drinking and the purpose of drinking in China

and West. Moreover, this paper discusses the functions of wine in social

activities and suggests that deeper understanding of wine culture in China and

Western countries can promote international communication and the harmonious

development of world.

Key Words: exchanges between east and west social activities wine culture

摘 要

随着社会的发展,中西方交流也在不断地扩大,中西文化的差异也越来越受到重视。“酒”作为一个既传承历史又通向未来的道具,它不仅仅是一种客观的物质存在,更是一种文化。无论是中国还是西方国家,自从酒诞生那日起,酒文化也就随之产生了。酒文化在人们的社会生活中占据着极其重要的位置,所以国内外对酒文化的研究也有很多。国内对酒文化的研究主要是物质文化和精神文化,如对于酒器,酒种,酒德等的研究。西方国家也主要集中在这两个方面,如酒的起源,餐桌礼仪等。为了减少中西方社交活动的文化差异,促进中西方更近一步的发展,本文从中西方社交活动中的酒文化出发,比较中西方酒种,酒器,酒礼及饮酒目的的差异,探讨酒文化对社交活动的促进作用,从而进一步论证前人的结论。了解中西方的酒文化,促进中西方文化的交流,促进世界的和谐发展。

关键词:中西方交流 社交活动 酒文化

Contents

Abstract ................................................. 错误!未定义书签。

摘 要 .................................................... 错误!未定义书签。

Contents ................................................. 错误!未定义书签。

1 Introduction ........................................... 错误!未定义书签。

2 Literature Review ...................................... 错误!未定义书签。

3 The Definition of Wine Culture ......................... 错误!未定义书签。

Wine Culture in China .................................... 错误!未定义书签。

Wine Culture in the West ................................. 错误!未定义书签。

4 The Application of the Wine Culture in Chinese and Western Social Activities ......................................................... 错误!未定义书签。

Types of Wine ............................................ 错误!未定义书签。

Drinking Vessels ......................................... 错误!未定义书签。

Etiquette of Drinking .................................... 错误!未定义书签。

Purpose of Drinking ...................................... 错误!未定义书签。

5 Functions of Wine Culture in Social Activities ......... 错误!未定义书签。

Promoting Business Negotiations .......................... 错误!未定义书签。

Promoting Mutual Communication ........................... 错误!未定义书签。

6 Conclusion ............................................. 错误!未定义书签。

Works Cited .............................................. 错误!未定义书签。

An Analysis of the Wine Culture in Chinese and Western

Social Activates

1 Introduction

Wine is a peculiar and attractive beverage in the world which is in the shape

of water but has the character of fire. As a core of wine culture, wine plays

an important role in daily life. No matter in wedding banquet or negotiations,

wine accompanies human beings all though the years. There is no doubt that people

no matter in China or in Western countries all have the habit of drinking wine

in all kinds of social activities. Wine is not only an objective physical, but

also a culture, so they put wine culture in an important position and regard

drinking wine as a part of life.

As we all know that wine is a necessity in the social activities and the

application of the wine culture in Chinese and Western social activities is a

good way to show wine culture. But as the different living environment,

historical background, and values, people's understanding of wine culture is

different. This paper analyses the wine culture in three aspects of the

definition of wine culture in China and West, the application of the wine culture

in Chinese and Western social activities and the functions of wine culture in