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business report范文考试以下是一份关于企业业务报告的范文，供您参考：标题：XXXX年度业务报告一、概述XXXX年，我们公司在业务方面取得了显著的成绩。
通过全体员工的努力，我们实现了销售收入和利润的稳步增长，进一步巩固了市场地位。
二、销售业绩1. 销售额：XXXX年度，公司实现销售额达到XX万元，同比增长XX%。
2. 销售渠道：我们通过线上和线下渠道进行销售，线上渠道销售额占比达到XX%。
3. 客户群体：我们的客户群体主要包括个人消费者和中小企业。
个人消费者占比达到XX%，中小企业占比达到XX%。
4. 新客户开发：我们积极开发新客户，本年度新增客户数量达到XXX家，同比增长XX%。
三、产品创新1. 新产品推出：我们成功推出了XXX款新产品，受到市场欢迎。
2. 产品研发：公司加大了产品研发投入，本年度研发投入占销售额的比例达到XX%。
3. 技术创新：我们持续进行技术创新，取得XXX项专利，提升了产品的技术含量和市场竞争力。
四、市场营销1. 营销活动：我们组织了XXX场营销活动，有效提升了品牌知名度和销售额。
2. 广告宣传：我们加强了广告宣传力度，通过多种媒体进行宣传推广。
3. 社交媒体营销：我们充分利用社交媒体进行营销，吸引了大量潜在客户。
五、团队建设1. 员工培训：我们加强了员工培训工作，提高了员工的业务素质和服务水平。
2. 团队文化：我们注重团队文化建设，提高了员工的凝聚力和归属感。
3. 人才引进：我们积极引进优秀人才，优化了团队结构。
六、未来展望未来，我们将继续加强销售业绩、产品创新、市场营销和团队建设等方面的工作，争取实现更加辉煌的业绩。
同时，我们将密切关注市场变化和竞争态势，不断调整和优化经营策略，以适应不断变化的市场环境。
商务英语report简单范文In today's globalized business landscape, effective communication in English has become a crucial skill for professionals across various industries. The ability to articulate ideas, present information, and engage in cross-cultural negotiations is paramount for success in the modern business world. This report aims to provide a simple and straightforward template for composing a business English report, highlighting the key elements and best practices to ensure effective communication.Structure and FormattingA well-structured business report should follow a logical flow, making it easy for the reader to navigate and understand the content. The typical structure of a business report includes the following sections:1. Executive Summary: This section provides a concise overview of the report's key findings, recommendations, and conclusions. It should be written last, as it summarizes the main points of the report.2. Introduction: The introduction sets the context for the report, outlining the purpose, scope, and objectives of the study or analysis. It should provide the reader with a clear understanding of the report's focus and the rationale behind it.3. Methodology: This section explains the approach, data sources, and analytical techniques used in the report. It demonstrates the rigor and reliability of the information presented.4. Findings: This is the core of the report, where the key findings, data analysis, and relevant insights are presented. This section should be structured in a clear and logical manner, with appropriate headings and subheadings to guide the reader.5. Conclusions and Recommendations: Based on the findings, this section offers conclusions and practical recommendations to address the issues or opportunities identified in the report.6. References: If the report includes any external sources or citations, they should be properly referenced in this section, following a consistent citation style (e.g., APA, MLA, or Harvard).7. Appendices (optional): If the report includes additional supporting information, such as detailed data, charts, or glossaries, these can be included in the appendices.Language and StyleWhen writing a business English report, it is important to adopt a professional and concise tone. Avoid using overly complex language or jargon that may not be familiar to all readers. Instead, focus on clear and straightforward communication, using simple sentence structures and common vocabulary.Here are some additional tips for effective language and style in a business English report:1. Use active voice: Favor active voice over passive voice to make the writing more engaging and direct.2. Avoid redundancy: Eliminate unnecessary repetition and wordiness to keep the report concise and focused.3. Use appropriate formatting: Utilize headings, subheadings, bullet points, and other formatting techniques to enhance readability and guide the reader through the content.4. Maintain objectivity: Present the information in an impartial and factual manner, avoiding personal opinions or biases.5. Proofread and edit: Carefully review the report for any spelling,grammar, or punctuation errors before finalizing the document.Content and RelevanceThe content of a business English report should be tailored to the specific needs and interests of the target audience. Consider the following factors when determining the appropriate content:1. Audience: Understand the background, expertise, and informational needs of the report's intended readers.2. Relevance: Ensure that the report's focus and content are directly relevant to the audience's concerns or decision-making process.3. Timeliness: Provide up-to-date information and analysis that is relevant to the current business environment.4. Actionable insights: Offer practical recommendations and solutions that the audience can implement to address the issues or opportunities identified in the report.5. Visual aids: Incorporate relevant charts, graphs, or other visual elements to enhance the presentation of data and support the key findings.By adhering to these guidelines and best practices, you can create aprofessional and effective business English report that effectively communicates your message and provides valuable insights to your audience.。
J O U R N A L O N EPart 1 Business NewsJun. 20, 2018Source of the news: websiteChina has its role as a global powerhouse in comsumer marketChina is shifting its growth model to one relying more on consumption and less on investment. It is also urbanising, age-ing and experiencing dynamic technological change. It should therefore offer the world’s businesses a gigantic, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.Assume, instead, less optimistically, that China’s consumption share remained at a mere 40 per cent of GDP. Assume, too, that, after 2023, the growth of China’s nominal GDP (in dollars) falls to a mere 6 per cent, while that of the US remains at 4 pe cent. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these conside r-ably less favourable assumptions, this will be a hugely important market.By 2027, 22 per cent of the Chinese population (324 million people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, the young adults of 2027 will virtuallyall be from one-child families and familiar with the digitally-enabled and relatively prosperous China of today. They are likely to be considerably more demanding than their elders.As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. In addition, argues the report, the pattern of consumption is likely to be split between those seeking a more traditionally Chinese lifestyle and those with a preference for a more westernised way of life.The dramatic development of China’s digital economy will increasingly weave together online and offline worlds. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. I saw a possible fu-ture — and it worked.The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. More-over, Chinese companies are emerging as world leaders in this technology-enabled economy.A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. The-se consumers will be not only be more demanding, but will seek goods and services that enrich their lives.1Part 2 Business Terms and Knowledge in the News1. Gigantic2. Nominal3. Aggregate4. Demographic5. digitally-enabled6. Plausible2Part 3 Summary or Comments on the NewsComment:First of all, I'm honored to be a Chinese. When I was young , over the past ten years. Our country has been developing and growing. The people’s living standard has been improved. With the progress of network technology and the people’s prosperity , more and more wealthy people tend to buy luxury goods. So they are buying luxury goods abroad. Therefore, China has become a big consumer market in the world. This may be related to the level of national production. People live better and are more in-clined to foreign markets for things or goods. Except this, we can see that when they are stimulating their economic growth and their desires are satisfied, so our GDP can also grow.3J O U R N A L T W OPart 1 Business NewsJun. 21, 2018Source of the news: websiteUber stripped of London licence due to lack of corporate re-sponsibilityUber has been stripped of its London licence in a surprise move that dealt a serious blow to one of Silicon Valley’s fastest rising companies and sparked an outcry from a coalition of customers, government ministers and drivers at the ride-hailing company.The firm’s application for a new licence in London was rejected on the basis that the company is not a “fit and proper” pr i-vate car hire operator.Uber’s cars will not disappear immediately as its current licence expires on 30 September and it plans to challe nge the rul-ing by London’s transport authority in the courts immediately. The hailing app can continue to operate in the capital – where it has 3.5 million users – until the firm has exhausted the appeals process. Uber has 21 days to launch an appeal but can continue to operate until the process expires – which could take months.How will you be affected by Uber losing its licence to operate in London?Uber chief executive Dara Khosrowshahi wrote to staff on Friday confirming that the company would appeal the ruling. He said he disagreed with the decision but it was based on past behaviour.“The truth is that there is a high cost to a bad reputation,” he wrote. “It really matters what people think of us, especially in a global business like ours.“It’s critic al that we act with integrity in everything we do, and learn how to be a better partner to every city we operate in. That doesn’t mean abandoning our principles—we will vigorously appeal TfL’s decision—but rather building trust through our actions and our behavior. In doing so, we will show that Uber is not just a really great product, but a really great company that is meaningfully contributing to society, beyond its business and its bottom line.5Khosrowshahi, who was brought in to run the firm after a ser ies of scandals, also tweeted an appeal to Londoners to “work with us” in solving the issue. “Dear London: we are far from perfect but we have 40k licensed drivers and 3.5mm Londoners depending on us. Please work with us to make things right,” he tweeted.The decision by the London mayor’s transport body, Transport for London, was backed by Sadiq Khan, employment rights campaigners, and the trade body for the capital’s black-cab drivers, who have been staunch opponents of the US-based com-pany.However, it d rew immediate criticism from Uber users, drivers and Greg Hands, the trade minister. One of Uber’s 40,000 drivers in the capital, James Farrar, who has campaigned for better working conditions at the firm, said TfL’s decision was a “devastating blow”.TfL said it had rejected the company’s application to renew its licence because “Uber’s approach and conduct demonstrate a lack of corporate responsibility” in relation to reporting serious criminal offences, obtaining medical certificates and dr iver background checks.The licensing body also said it was concerned by Uber’s use of Greyball, software that can be used to block regulatory bo d-ies from gaining full access to its app and undertaking regulatory or law enforcement duties.The decision to remove Uber from one of its biggest markets is the latest blow for a US-based company that has shot to a $70bn (£52bn) valuation since it was founded in 2009 but has been hobbled by opposition from national and municipal gov-ernments around the world – including in Italy and Rio de Janeiro – due to concerns over safety or the threat to existing taxi businesses. Andre Spicer, a professor at Cass Business School in London said the decision was a “potentially mortal blow” to Uber, adding: “In the past Uber operated at the edge of the law with new technology as an alibi. Now its rogue business model is proving to be a big liability.”Khan said he fully supported the decision to revoke Uber’s licence, saying all companies needed to “play by the rules”.He said: “I want London to be at the forefront of innovation and new technology and to be a natural home for exciting new com-panies that help Londoners by providing a better and more affordable service.“However, all companies in London must play by the rules and adhere to the high standards we expect – particularly when it comes to the safety of customers.”But Hands, who is also minister for London, said: “At the flick of a pen Sadiq Khan is threatening to put 40,000 people out of work and leave 3.5 million users of Uber stranded.Uber must address safety concerns and it is important there is a level play-ing field across the private hire market.’“But a blanket ban will cause massive inconvenience to millions of Londoners, all while showing that the Mayor of Lon-don is closed to business and innovation. ”Sam Gyimah, a Conservative justice minister and MP for East Surrey, said it was “po s-sible to have effective regulation of Uber without penalising the consumers who benefit from more choice and lower prices”.How will TfL's decision affect Uber?Steve McNamara, general secretary of the Licensed Taxi Drivers’ Association, which represents black-cab drivers, said the mayor had made the right decision.“Since it first came on to our streets Uber has broken the law, exploited its drivers and refused to take responsibility for the safety of passengers. This immoral company has no place on London’s streets,” he said.Uber said in a statement the decision would “show the world that, far from being open, London is closed to innovative companies”.6Farrar, a co-claimant in a landmark employment tribunal decision against Uber and chair of the Independent Workers’ U n-ion of Great Britain’s private hire drivers’ branch, said TfL should have stepped in earlier to protect drivers.“To strip Uber of its licence after five years of laissez-faire regulation is a testament to a systemic failure at TfL,” he said.The majority of Uber users responding to a Guardian request for comment opposed the decision to revoke the company’s licence.Helen, from Walthamstow in east London, criticised the decision and said TfL should be working more closely with Uber. “With a lack of staff and police visible [on public transport], I often feel unsafe travelling alone and Uber has given me an af-fordable alternative to get home safely,” she said.Leo, a wheelchair user, said less than 30% of the tube network was accessible to him and buses were slow. “Uber has been a lifesaver for me. It has got me to visit family at short notice when the nearest accessible station was miles away and the bus took two hours,” he said.Uber is treating its drivers as sweated labour, says reportIn London, Uber has faced criticism from unions, lawmakers and traditional black-cab drivers over working conditions. Un-ions including the IWGB and GMB called on TfL to insist Uber guaranteed basic employment rights under the terms of its new five-year licence.Employment rights campaigners said TfL’s decision was a warning shot to so-called gig economy companies, which include apps such as Deliveroo and delivery firms such as Hermes who argue their drivers and riders are self-employed.Frank Field, the Labour MP who led a parliamentary inquiry which found that Uber drivers were treated as Victorian-style “sweated labour” said: “This is a gamechanger for the gig economy. Uber must now respond to TfL’s decision by totally rese t-ting its business model.”7Part 2 Business Terms and Knowledge in the News1.Be stripped of2.Deal a serious blow3.Spark an ourcry4. A coalition of5.Ride-hailing6.On the basis of7.Appeal process8.But rather9.Bottom line10.Employment right campaigners11.The trade body12.Regulatory body813.Be hobbled by14.At the forefront of15. A blanket ban16. A level playing fieldissez-faire18.Gig economy19.Self-employedPart 3 Summary or Comments on the NewsComment:Uber has been stripped of its London licence. TfL said it had rejected the company’s application to renew its licence because “Uber’s approach and conduct demonstrate a lack of corporate responsibility”. Uber’s cars will not disappear immediately as its current licence expires on 30 September and it plans to challenge the ruling by London’s transport authority in the courts immediately.The decision drew immediate criticism from Uber users, drivers. Many Uber’s drivers who ha ve campaigned for better working conditions at the firm, thought TfL’s decision was a “devastating blow”. Some consumers thought, a blanket ban will cause massive inconvenience and penalise the consumers who benefit from more choice and lower prices.But the authority instists that all companies needed to “play by the rules”. They thought that re-move Uber from one of its biggest markets because it stands on the opposition from national and mu-nicipal governments around the world and it was used to block regulatory bodies from gaining full ac-cess to its app and undertaking regulatory or law enforcement duties.Personally I think a company’s values should grow and change with the size of the company, break the rules and regardless of the cost for the development is not fit for a long-term developement, these9values may be useful at the period they started, but when Uber has become a company which nearly $70 billion, it should take on more responsibility and risk, and need to obey the rules of the market, un-dertake social responsibility.Uber exposed various security problem, because of poor supervision. If Uber want to improve cred-it, drivers must be checked strictly, and it could use high-tech to monitor trade process, guarantee pas-sengers safety insurance.10J O U R N A L T h r e ePart 1 Business NewsJun. 21, 2018Source of the news: websiteWhat fixes does the euro really need?Uber We are in the final stretch of economic diplomacy before the European Council summit at the end of June is sup-posed to agree reforms to strengthen the euro. Cue growing tension as deadlines loom to strike a compromise, as well as inflating grandiloquen ce about the historic chance of completing the Europe’s monetary union. But the formulaic rhetoric that goes with the territory is not good for clear thinking; it could lead us to forget what the whole point of the exercise is. What does “completing” a currency actually mean, and what (and why) is the “convergence” that is supposedly indispe n-sable?In the first of a series of Free Lunches on eurozone reform, let us take time to specify which problems we need to seek solutions for. Otherwise, we can hardly j udge in a few weeks’ time whether the summit outcomes will have been a success or a failure.Most importantly, we should pour cold water on any idea that the euro’s success is synonymous with strong growth and prosperity in all its members. There is little reason to think that a currency regime by itself is a strong determinant of eco-nomic growth. That some currency arrangement should reform imperfect policymakers and political leaders into economic geniuses is unrealistic. That it should force economic improvement by short-circuiting democratic and political processes altogether is undesirable. This is true everywhere —if the US president ruins his country’s economy, no one will blame the dollar — and it should be recognised as true in Europe, too. Do not blame the currency for problems that are not for it to solve.What should be expected of a monetary union, however, is that it should be a source of stability rather than instability, both for the real economy (so that the mechanisms of a currency do not make downturns worse or otherwise create un-necessary economic costs) and for itself (so as to end any speculation that a member country might leave the currency).Mario Draghi, the euro’s central banker, inimitably set out what this means in his speech in F lorence last month; the single best guide to the eurozone’s challenges. What must not happen again, he showed, was the downward spiral in the crisis in which troubles in public finances, banks, and private companies and households all reinforced one another. This intensi-fied the downturns, as governments consolidated their budgets instead of stimulating demand, banks restricted credit and private sector demand shrivelled away. With no source of demand, downward spirals set in that left economies in bad equilibria. On top of this and because of it, capital flight set in on the fear that a country might see that the only way out is leaving the euro.12Part 2 Business Terms and Knowledge in the News1. Rhetoric2. Regime3. Downturns4. Inimitably5. Consolidate6. Spiral13Part 3 Summary or Comments on the NewsComment:With governments consolidating budgets instead of stimulating demand, banks are restricting cred-it and shrinking private sector demand, a vicious circle that exacerbates the recession. Because there is no demand source, vicious circle puts the economy in an unfavorable equilibrium. Most importantly, because of a vicious circle, capital will flee, for fear that the only way out for member states may be to leave the euro area.It can be seen that the problems faced by the eurozone may not be as simple as we imagined, but the words of isin are more alert to us, and whether the euro area should be reformed? However, what we can know is that Italy is also going to have a referendum against Europe, and some European coun-tries have said they want to take off Europe. It seems that the management of the European Union is not satisfactory, and will the future EU really disappear? As the largest national community, how should the EU play a leading role in the future? These will all be the problems facing the EU in the future, not just GDP and inflation.14J O U R N A L F O U RPart 1 Business NewsJun. 24, 2018Source of the news: websiteRenminbi weakens past Rmb6.6 per dollarThe renminbi weakened past the Rmb6.6 per dollar mark for the first time in six months on Wednesday amid expectations that China’s central bank will move to prevent it from falling too far.The onshore exchange rate, which is limited by a trading band of 2 per cent in either direction, softened 0.5 per cent to Rmb6.606 per dollar - the weakest level since late December.The less tightly managed offshore exchange rate was 0.4 per cent weaker at Rmb6.6063.Analysts have suggested that since a currency war on top of a trade war with the US would further upset nervous markets and potentially spur capital flight, the PBoC is likely to limit moves by the currency before it weakens too much.Commerzbank analysts have said the PBoC would likely “step into the market” as it has done before. “We at least see no signs that the Chinese authorities are using the currency as a weapon in the t rade war.”16Part 2 Business Terms and Knowledge in the News1. OnshorePart 3 Summary or Comments on the NewsComment:Today, I want to talk about the effect of the depreciation of the RMB. First, after the depreciation of the RMB, the reduction in the import of the domestic market will reduce the competition in the do-mestic market, the increase in the sales of domestic goods and the increase in the employment position, and the increase in the export profits will result in the increase of employment opportunities.Secondly, the depreciation of the RMB exchange rate will cause the price of imported goods to rise at home and promote the overall level of prices.Every year, the state needs to import large quantities of oil, iron ore, timber, soybeans, grain and other production and consumer goods, all of which are settled in US dollars. If the RMB continues to depreciate, the import price of these consumer goods will increase, which will increase the cost of the whole industrial chain and eventually pass on to the consumer and produce inflation.17J O U R N A L F O U RPart 1 Business NewsJun. 24, 2018Source of the news: websiteRenminbi weakens past Rmb6.6 per dollarThe renminbi weakened past the Rmb6.6 per dollar mark for the first time in six months on Wednesday amid expectations that China’s central bank will move to prevent it from falling too far.The onshore exchange rate, which is limited by a trading band of 2 per cent in either direction, softened 0.5 per cent to Rmb6.606 per dollar - the weakest level since late December.The less tightly managed offshore exchange rate was 0.4 per cent weaker at Rmb6.6063.Analysts have suggested that since a currency war on top of a trade war with the US would further upset nervous markets and potentially spur capital flight, the PBoC is likely to limit moves by the currency before it weakens too much.Commerzbank analysts have said the PBoC would likely “step into the market” as it has done before. “We at least see no signs that th e Chinese authorities are using the currency as a weapon in the trade war.”19Part 2 Business Terms and Knowledge in the News2. OnshorePart 3 Summary or Comments on the NewsComment:Today, I want to talk about the effect of the depreciation of the RMB. First, after the depreciation of the RMB, the reduction in the import of the domestic market will reduce the competition in the do-mestic market, the increase in the sales of domestic goods and the increase in the employment position, and the increase in the export profits will result in the increase of employment opportunities.Secondly, the depreciation of the RMB exchange rate will cause the price of imported goods to rise at home and promote the overall level of prices.Every year, the state needs to import large quantities of oil, iron ore, timber, soybeans, grain and other production and consumer goods, all of which are settled in US dollars. If the RMB continues to depreciate, the import price of these consumer goods will increase, which will increase the cost of the whole industrial chain and eventually pass on to the consumer and produce inflation.20J O U R N A L S i xPart 1 Business NewsJun. 26, 2018Source of the news: websiteJapan’s Abe skips visit, arranges offering at controversial Yasukuni ShrineRecently, an offering was given at Yasukuni Shrine on behalf of Japanese Prime Minister Shinzo Abe. However, the prime minister will not pay an in-person visit to the shrine during this year’s autumn worship, which ends on Oct. 20. According to Japanese media analysis, Abe is likely giving priority to bettering Japan’s relationships with China and Korea, since the three countries recently coordinated on plans for a summit meeting.On Oct. 10, Toshihiro Nikai, secretary-general of the Liberal Democratic Party (LDP), Japan’s governing party, indi-cated that Abe may dissolve the House of Representatives and conduct a new election. Abe’s term will end in D e-cember 2018. If the LDP is able to extend Abe’s tenure and win the election, then Abe will remain in office at least until early 2021.Japan’s Kyodo News Agency offered the theory that, behind Abe’s skirting of the delicate historical dispute is the politician’s intention to remain in power for longer, giving him more time to realize his political agenda. In order to r e-vise t he constitution, Abe will first attempt to reduce friction with Japan’s neighboring countries, who are otherwise likely to support his opposition.At a memorial ceremony for victims of World War II on Aug. 15, Abe claimed that Japan would adopt a modest per-spective on world history, but neglected to mention introspection or offer an apology.Moreover, the question of how to keep his own support base and still mollify the right wing is an important one for Abe, especially in relation to the annual Yasukuni Shrine controversy. Abe suspended his visits four years ago, but still organizes offerings from afar.22Part 2 Business Terms and Knowledge in the News1.Yasukuni Shrine 靖国神社2.Prime Minister 总理3.Shinzo Abe 安倍晋三4.in-person visit 个人拜访，亲自拜访（pay an in-person visit在此处指安倍晋三没有亲自去参拜）5.be likely doing sth 意在做某事6.give priority to 优先做（Abe is likely giving priority to bettering Japan’s relationships with China and Korea安倍此举可能是想借此来改善日本与中韩两国的关系）7.secretary-general of the Liberal Democratic Party (LDP) 自民党秘书长erning party 执政党9.dissolve the House of Representatives 解散众议院（dissolve原指溶解）10.extend the tenure 延长任期11.revise the constitution 修改宪法12.reduce friction with Japan’s neighboring countries减少日本与邻国（中韩）之间的摩擦13.neglected to mention introspection or offer an apology.忽略了反省和道歉14.mollify the right wing 安抚右翼23Part 3 Summary or Comments on the NewsComment:We all know that whatever the Japanese authorities admit or not, the atrocity they did in the World War Ⅱ has be-come an admitted fact to the World. People won’t forget the great harm they did. There is no doubt that civilization has advanced since so many years, but the peace is always a eternal goal of the people of the World.The act of Shinzo Abe pay an in-person visit to the Yasukuni Shrine has roused the Chinese people and Korean to great indignation in the last few years.The fact is that we won’t forgive they until they offer an apology.24J O U R N A L S e v e nPart 1 Business NewsJun. 29, 2018Source of the news: websiteChina welcomes Putin’s comment on bilateral tiesChina on Monday welcomed Russian President Vladimir Putin’s comment on the two countries’ relations at his ann u-al year-end press conference.Russia and China have a relationship that is more than a simple strategic partnership, which will be further promot-ed, Putin said during his annual press conference."China highly appreciates the positive attitude in developing bilateral ties by the Russian side," spokesperson Hua Chunying said Monday at a daily press briefing.Currently, the China-Russia comprehensive strategic partnership of coordination is at a historic high, she said, add-ing that the two countries’ all-round cooperation not only brings benefits to the two countries and two peoples, but also contributes to world prosperity and stability."Strategic coordination between China and Russia, which goes beyond bilateral level, serves as the ballast to safe-guarding world peace and stability," she said.China stands ready to work with Russia to continue consolidating and developing their comprehensive strategic partnership of coordination, so as to safeguard regional and world peace, security and stability, Hua said.26Part 2 Business Terms and Knowledge in the News1.press conference 新闻发布会2.strategic partnership 战略伙伴关系3.press briefing 新闻发布会prehensive strategic partnership 全面战略合作伙伴关系5.at a historic high 处于历史上（前所未有）的高度6.contributes to world prosperity and stability. 有助于世界的繁荣和稳定so as to safeguard regional and world peace, security and stability 已维护地区和世界的和平，安全和稳定’Part 3 Summary or Comments on the NewsComment:The relationship between China and Russia is always the topic of the Chinese people relish. In our daily life we call the Russian “Combat ethnic”, we can see that the Chinese people treat the Russian with a great sense of friendliness. The friendship between China and Russia can be an alarm to the America and Japan, not only China and Russiaget the benefit, but the other country in the world.As the Hua said, “Strategic coordination between China and Russia, which goes beyond bilateral level, serves as the ballast to safeguarding world peace and stability.”27。
.BUSINESS REPORTTopic: Business report for Toyota Written by:Date:;Content1.Executivesummary (2)2.Introduction of theToyota (3)3.Issues…………………………………………………………………………………..34.SWOTanalysis (4)4.1internalanalysis (4)4.2externalanalysis (5)5.Recommendation……………………………………………………………………...66.Conclusion…………………………………………………………………………….77.Reference……………………………………………………………………………...8Executive summaryThe aim of this paper is to analysis Toyota Auto corporation’s strengths, weaknesses, opportunities and the threats through using SWOT method. At the same time, human resource development displayed in the process of case analyzing. The major problems in this article are ‘what makes Toyota become the world first Auto manufacture?’ ‘What are the Toyota’s strategies?’ ‘The prospects of the Toyota’ and so on, the main purpos e is to identify Toyota’s problems and shortcomings; and finally to find out the reasons caused these problems, in the end of the article, the author forward his own opinions and recommends for the Toyota’s developing.Introduction of the ToyotaToyota is Japan's largest car manufacturer, which was founded in 1933, and Toyota Company is headquartered in Toyota City. Initially is one of the Toyota Automatic Loom’s production departments. In 1937, Toyota mergedinto Toyota Motor Co., since then, Toyota established several related companies, including Toyota Machinery Co., Ltd. in1941, and Toyota Body Co. in 1945, In the 1960s and 1970s, Toyota's expansion rapidly, the vehicle volume even sold to foreign markets. And in 1982, the company obtained its present name-Toyota. Today, Toyota has assembly plants and distributors in many countries, the company also has the subsidiary which produce the motor vehicles line and the other parts, rubber and cork materials, steel, synthetic resin, automatic loom and the cotton wool and so on. (Arkadi B., 2010)Issues of the articleWith the economic globalization development, more and more automobile manufacturers appeared, followed by the more and more intense competitive pressure, in addition, global economics’ instability a nd uneven makes a great impact on the automotive industries’ development. Economic depression and rising costs of raw materials and labor, competition in the automotive industry is also growing, and so on. All these questions caused every company must reposition its self, recreate the developing strategy.SWOT analysis of ToyotaInternal environmentStrengths: in research and development sector, Toyota Company in order to be the leader in innovation way, it has continuously involved in research and development activities and uses this point as one of its strategies to stay in the market. The research and development activity done has been a success as Toyota is now able to produce a customer car in five days. In addition, Toyota is also able to produce a commercially viable hybrid car,with this two newly found strategies, Toyota has continued to revolutionize the auto industry. (Y. Arayici, P. Coates, L.Koskela, 2011)In Toyota’s management process, with Toyota’s production system (TPS), all work are done according to schedule, employees follow a well-defined sequence of steps for a particular job, this shows that every employee follows he rules and this reflects that Toyota’s management team has done a good job in managing the employees. Welltrained employees are more committed to their jobs and indirectly, it will help to boost the production volume. (João-P. B., 2011)Weaknesses: in year 2008-2009, the global financial crisis bring a great impact to Toyota’s sales income, with the weak and slow-moving economic around the world, hardly enable for Toyota to abstain a higher profit-margin as to compared to recent years, the closing of some of its plants in China proves that Toyota’s financial or liquidity state unable to support its explanation of production in other countries like China. Therefore, it would be a weakness for Toyota during the global economic crisis whereby losses of closing its plant and the cost of construction shall be bared by Toyota which naturally caused the corporation’s liquidity to fa ll. (S.K. Breja, D.K. Banwet, 2011)External environmentOpportunities: before Toyota takes on any strategies, Toyota must take the effort to understand the role played by the scientific process in its culture, Toyota took one step further to evaluate its problem-solving process. Toyota makes itself fully understand its current state of affairs and also the norms before planning for improvements, this is important, and needed to be done beforehand because by implementing the wrong plan or plan that contradicts, with the culture of either party (the company itself or the market), the market may be turned off and lose interest as well as confidence towards Toyota. (Donna A., 2010)With the advancement of technology, the pathway of Toyota’s product and services has become simpler and simpler. Technology has enable Toyota to have more use-friendly machines which in turn benefits the production line at Toyota, production line in Toyota can be set up so easily in now days, and has nor fail to follow the specified path, indirectly, it will boost the efficiency level in production department, and thus, more products can be produced in the same period as the time before more advanced machines were brought in. (Chuck W., 2008)Threats: Looking at the buying pattern of today’s people, this kind of consumption becomes more and more less, and this is due to the current situation faced by people during recession. At this point of time where economy is not doing quite well though improving, people tend to save more money for rainy days. (Patrick V., Stijn H., 2010) As a result, people send lesson their wants, Toyota should fell the impact of session because people now spend less and they are not willing to spend thousands of money just buy a car when they already have one. As an effect, Toyota’s sales figure will drop while all other fixed cost such as utilities expenses, floor rent, etc. are needed to be paid, if this is to be continue for a long time, most of the Toyota’s factories may be closed down. (Nabyla D., 2011)RecommendationAs the largest automobile manufacturing company, Toyota attracted in the world-wide attention, Toyota’s any decision may become the focus, no matter the strengths, weaknesses or the opportunities and threats, Toyota was staring at by the medias all over the world, because Toyota is the first. (Marios I. K., 2006) To continuous maintain the first position is a big challenge for the company itself, increasing cost of raw materials and workers, emerging new technologies, Increasing competitors and so on, all these lead the first position is not forever. So, to keep the first position in a longer time, what Toyota has to do is innovation, not only in human resource sector, but also in operation and information selection.ConclusionThe case lead the author detailed analysis of the company's strengths and weaknesses, and its faced opportunities and threats, highlight the opportunities and threats that for Toyota’s further development, in the end, the author forward his own opinion for Toyota, that is implement the talents strategy and continuously innovation.ReferencesArkadi Borowski. (2010). Report on the Toyota Company. GRIN VerlagChuck Williams. (2008). Effective management. Cengage LearningDonna Anselmo. (2010). Marketing Demystified. McGraw-Hill ProfessionalJoão-Paulo Bola Sousa. (2011). Research in Rural Sociology and Development. Emerald Group PublishingMarios I. Katsioloudes. (2006). Strategic management: global cultural perspectives for profit and non-profit organizations. Butterworth-HeinemannNabyla Daidj. (2011). Developments in Corporate Governance and Responsibility. Emerald Group PublishingPatrick Van Bommel, Stijn Hoppenbrouwers. (2010). The Practice of Enterprise Modeling. SpringerS.K. Breja, D.K. Banwet, K.C. Iyer. (2011). Quality strategy for transformation: a case study, The TQM Journal. Vol 23, pp: 5-20Y. Arayici, P. Coates, L.Koskela, M.Kagioglou, C. Usher, K. O’Reilly. (2011). BIM adoption and implementation for architectural practices, Structural Survey. vol 29, pp: 7-15。
SubjectThe Market Outlook Survey Report of the Valentino Company IntroductionThis report aims to review the market prospects of Valentino Chocolates FindingsBackgroundValentino chocolates are made in Italy. Company based in Turin - Chocolate capital of Italy, each chocolate master have a secret of chocolate making, passed down from generation to generation. They are well known as high quality product with a delicious and indescribable taste. Some of the V alentino’s chocolate manufacturers have won many international awards. In the recent years, the Valentino Company expanded fast. But they are faced with a serious problem that their sales growth has slowed down and have caused a fall in profits.However, in the last two years, the company has emerged some problems. As Italy is very famous for it’s chocolate, a long with such famous brands as Ferrero, Kaffarel, Sterelo, in this country there are numerous of handicraft chocolate production. So the business struggle in the Italian chocolate market is very high. It is a main reason that prevent the expansion of the company. Thus the most necessary investment option for Valentino chocolates is finance a market survey and research trips to another country like China. Valentino Chocolates can research the market and deduce potential consumers.There are still many people who do not know about Valentino Chocolates products. At least in China, most people do not know about Valentino Chocolates. This leads to a narrow distribution channels, and lower the income. So we should launch a marketing campaign to let them know about our chocolate.The machines are getting older, they should be changed in new ones. This leads to increased costs. So I think that purchase new machines will increase work ability of the factory.The new products, biscuits and cakes, are not selling well.The staff morale, They are becoming demotivated. ConclusionThis problem was a short-term problem. It can be solved by finance a marketsurvey and research trips to another country; launch a marketing campaign to let more people know about our chocolate.; change the old machine; making staff have a good morale.RecommendationsValentino Chocolates can research the market and deduce potential consumers then launch a marketing campaign to increase sales of all products, make more people know our products.Buy new machinery. It can helps us develop new products such as a low-fat chocolate drink, new biscuits or cakes, and satisfy customer's needs. And it can also increase motivation of the sales staff as well as making our company have a good morale.The future of Valentino Chocolates depends on finding new markets and new customers, and new products. Also I want to recommend company not only focus on chocolate production and develop in different directions. at first Valentino Chocolates must develop production of its Chocolates drinks, biscuits and cakes, and then in the future company must create and develop new sorts of products, it definitely will help to expand of the company. If the company done these, like Valentino company say, it will have a Bright Chocolate Future!。
