剑桥商务英语中级考试试题及答案解析(四)

剑桥商务英语中级4.2delegating答案1、I gave John a present but he gave me nothing_____. [单选题] *A.in advanceB.in vainC.in return(正确答案)D.in turn2、The Spring Festival is on the way.Many shops have _______ huge posters with the word sales. [单选题] *A. put up(正确答案)B. put onC. put outD. put off3、Don’t talk _______. Your grandmother is sleeping now. [单选题] *A. happilyB. nearlyC. loudly(正确答案)D. hardly4、One thousand dollars a month is not a fortune but at least can help cover my living（）. [单选题] *A. billsB. expenses(正确答案)C. pricesD. charges5、If you pass your exams, we’ll have a party to celebrate. [单选题] *A. 宣布B. 发表C. 解放D. 庆祝(正确答案)6、Can you give her some ______ ? [单选题] *A. advice(正确答案)B. suggestionC. advicesD. suggest7、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)8、The trouble turned out to have nothing to do with them. [单选题] *A. 由…引发的B. 与…有牵连C. 给…带来麻烦D. 与…不相干(正确答案)9、Tony is a quiet student, _______ he is active in class. [单选题] *A. soB. andC. but(正确答案)D. or10、You could hardly imagine _______ amazing the Great Wall was. [单选题] *A. how(正确答案)B. whatC. whyD. where11、What’s your _______ for the coming new year? [单选题] *A. playB. plantC. plan(正确答案)D. plans12、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher13、She’s _______ with her present _______ job. [单选题] *A. boring; boringB. bored; boredC. boring; boredD. bored; boring(正确答案)14、I always get ______ grades than he does, so maybe I should help him more.（）[单选题] *A. bestB. better(正确答案)C. goodD. well15、6．Hi, boys and girls. How are you ________ your posters for the coming English Festival at school? [单选题] *A．getting onB．getting offC．getting with (正确答案)D．getting16、—_____ are the Olympic Games held? —Every four years [单选题] *A. How longB. How often(正确答案)C. How soonD. How far17、Which is _______ city, Shanghai, Beijing or Chengdu? [单选题] *A. largeB. largerC. largestD. the largest(正确答案)18、—Can you play tennis? —______, but I’m good at football.（）[单选题] *A. Yes, I can(正确答案)B. Yes, I doC. No, I can’tD. No, I don’t19、( ) ________ large the library is! [单选题] *A. WhatB. What aC. How(正确答案)D. How a20、I _______ Zhang Hua in the bookstore last Sunday. [单选题] *A. meetB. meetingC. meetedD. met(正确答案)21、The house is well decorated _____ the disarrangement of a few photos. [单选题] *A. exceptB. besidesC. except for(正确答案)D. in addition to22、My dog is very _______. It is safe to touch it if you want to. [单选题] *A. luckyB. deliciousC. friendly(正确答案)D. helpful23、一Mary wants to invite you to see the movie today. 一I would rather she（B）me tomorrow. [单选题] *A.tellsB. told (正确答案)C. would tellD. had told24、Mrs. Green has given us some _______ on how to study English well. [单选题] *A. practiceB. newsC. messagesD. suggestions(正确答案)25、For the whole period of two months, there _____ no rain in this area. Now the crops are dead [单选题] *A. isB. wasC. has been(正确答案)D. have been26、If you do the same thing for a long time, you'll be tired of it. [单选题] *A. 试图B. 努力C. 厌倦(正确答案)D. 熟练27、79．On a ________ day you can see the city from here. [单选题] *A．warmB．busyC．shortD．clear(正确答案)28、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting29、Three ______ died of water pollution last winter. [单选题] *A. hundreds of villagersB. hundred villagers(正确答案)C. hundreds villagersD. hundred of villagers30、The Internet is an important means of（）[单选题] *A. conversationB. communication(正确答案)C. speechD. language。

剑桥商务英语BEC中级模拟试题4（附答案）一.READINGPART ONEQuestions1-7.Read these sentences and the following new reports..Which country does each sentence describe?.For each sentence mark one letter(A,B,C or D)on your Answer Sheet.Example:The head of state went to China to treat his disease.Answer:B1.The government didn't want to cancel a meeting in its capital.2.This country did something that went against the international agreements.3.The king declared that he was unable to stop the civil war.4.A fierce quarrel broke out between this country and its neighbour.5.A national budget is going to be approved by the parliament some time in July.6.An opposition.party plans to turn down its enemy who now controlls the government.7.A nuclear reactor aroused the suspicion of the United Nations which sent inspectors there to investigate.A.North Korea announced that it had begun to change the fuel at a nuclear reactor at Youngbyon without the presence of international inspectors,a move that is contrary to international agreements.B.The Khmers Rouges claimed to have captured the town of Mongkol Borei,in north-western Cambodia.As King Sihanouk prepared to leave for China to resume cancer treatment,he said he had lost hope of resolving the Cambodian conflict.C.Japan's main opposition party,the Liberal Democrats,said it would try to bring down the minority government of Tsutiomu Hata once the budget is passed by parliament in mid-July.D.The Philippines refused a demand by Indonesia to ban a conference in Manila on East Timor, provoking the worst dispute between the countries for several years.PART TWOQuestions8-12.Read this memorandum..Choose the lest sentence from the list A-I to fill each of the blanks..For each blank(8-12)mark one letter(A-I)on your Answer Sheet..De not mark any letter twice..One answer has teen given as an example.MEMORANDUMTo:Filma Williams,school of ArchitectureFrom:Ram S.Johnson,Physical Plant OperationsSubject:Air-conditioning Installation Costs for East Hall.Date:4.4.94As you requested in your memo of March15,we have studied the costs of installing air conditioning for the seven offices and two studio classrooms in Eest Hall......example....`..Office and Classroom installationEstimates were obtained from three contractors on the costs of covering the offices and classrooms......8......The work would take about three weeks.Because the central unit would be installed on the roof,some noise problems might occur during a four-or five-day period........9........Sheet metal work to build out lest in the classes could be done on weekends,and the overtime labour costs of about$1,500have been included in the estimates.Arrangements were not made to do the office space installation on weekends`.....10..... Additional InstallationBecause a larger installation,including a more powerful central unit,would be necessary to handle the halls and stairways,an additional$6,000would be required for the equipment........11........ If this additional work were delayed until a later time,a new central unit would be required along with changes in the pipe way........12........SummaryThe total job for the building would be about$35,000if done at one time.A two-stage installation would cost about$55,000.I can get official bids at your request.Example:AA As you suggested,we also sought information on the additional cost of airconditioning in the entrance halls and stairways.B All these three were in the$20,000to$25,000range.C This later installation would cost about$20,000.D However,class interruption should be minimal.E In the same way,each of these three would take at least one month.F Therefore,the total cost was this$6,000plus another$5,000.G Labour costs would be an additional S5,000,bringing the total cost of the addition to$11,000.H Each faculty member could expect to have workers in the office for about one day.I So faculty members can continue their office work as usual.PART THREEQuestions13-20..Read this letter alert explanation of business problems,and answer the questions that follow. Williams and Co.54Jermyn StreetLondon SW1Y6LXJuly,1993Manager of Export SalesHilton Motorcycles Ltd.Fenley WorksDear Sir or Madam:We received your letter dated2nd July,expressing your dissatisfaction with the present level of your sales in Nigeria.We shall try to explain as briefly as possible how it is that your competitors are doing so well so that you may see why it is that we are not.We shall also suggest ways of improving the present situation.Our difficulties may be summarized as follows:1.Your competitors pay for extensive advertising in newspapers and magazines that reach every corner of Nigeria.We receive no financial help for advertising and do not receive sufficient commission to pay for it ourselves.2.The company referred to in your letter sent a two-man team on a tour of six provinces in a specially equipped lorry containing the models they wished to publicize.Their agent had arranged displays in the towns they were due to visit and had announced them in the local press.With such backing from the manufacturer,high sales are inevitable!3.What sells well in Europe does not necessarily sell well elsewhere.Your competitors know this and plan accordingly.They give maximum publicity to three or four models that are sure to sell well here.We would suggest that you do the same and concentrate on the98cc Speedy,the250cc Hunter and the350cc Hawk.4.In spite of the excellent containership service between England and West Africa we are still having to wait for too long for orders to be shipped.Once they have placed an order,customers are impatient to receive it.Our present commission of10/00does not allow us to undertake sales tours in other regions.Nigeria covers an area of over350,000square miles and our present commission will not stand the expense of such trips.If you are prepared to increase our commissions,contribute to our travel expenses on the longer journeys and back us with advertising.We are convinced that we can do as well as your competitors.We look forward to your comments.Yours faithfully,Williams and Co.Questions13-16.For questions13-16,choose the correct title for each paragraph from the box below..For each paragraph(1-4)mark one letter(AG)on your Answer Sheet..Do not mark any letter twice.13.Paragraph1..............14.Paragraph2..............15.Paragraph3..............16.Paragraph4..............A Deliveries and commissionB A two-man teamC Proper models.D More advertisementsE Your competitors'successful methodsF Expenses for tripsG Sales promotionsQuestions17-2017.We are going to give a brief explanation..................18.Your competitors'advertisements often appear in popular publications19.Hear is our suggestion that you follow their example and.........20.If you give us more financial assistance,we believe.,-........-A.Why your competitors are doing better than us.B.that they wished to publicize.C.that we can catch up with your competitors.D.that you concentrate on three models.E.that are sure to sell well.F.which they would certainly visit.G.that reach every corner of Nigeria.PART FOURQuestions21-35.Read this text about a British business..Choose the best word to fill each gap..For each question(21-35)mark one letter(A,B,C or D)on your Answer Sheet. .One answer has been given as an example.Jack Cohen and his wife Tessa began their small grocery business on London's High Street in the early1950s.Since that......example.......the company,TESCO,has grown to become.the UK's leading food retailer with annual sales of6.4pounds billion and has......21......a new reputation for quality and service.Its384stores in England,Scotland and Wales......22..`.`.. more than nine million customers per week.In the34year old Colin Smith we can see TESCO's......23......on value plus quality and service.Upon......24......TESCO's management team in1987as trading director for fresh meats,he immediately focused......25......improving supply and distribution systems.He set up a supplier certification program with strict specifications for processing facilities and livestock quality,plus......26......quality checks at each TESCO distribution center and store. One of Smith's priorities has been mb program.TESCO could not obtain enough fresh lamb to.....28...,..deman4and was......29......to fill in with frozen product.Smith turned to Cryovac specialists who......30......with TESCO and its meat suppliers to......31......the Problem.The......32......was a new packaging system from Cryovac featuring a harder Cryovac Barrier Bag which dramatically......33......package damages.Vacuum packaged fresh lamb now arrives at TESCO stores in the best condition year-round and sales have......34......to more than than60million pounds......35......Example:A.periodB.timeC.year.D.dayAnswer:B21.A.had B.done C.made D.established22.A.sell B.serve C.meet D.hold23.A.emphasis B.idea D.import3nce24.A.becoming B.being C.entering D.joining25.A.on B.in C.at D.with26.A.nearby B.far C.further D.farther27.A.old B.improved C.impossible D able28.A.ask B.answer C.satisfy D.question29.A.tried B.forced C.led D.set30.A.cooperate B.link C.study D.sit31.A.attack B.answer C.ask D.demand32.A.next B.first C.result D.beginning33.A.prevented B.stopped C.reduced D.increased34.A.enriched B.reached C.arrived D.grown35.A.daily B.annually ually D.particularlyPART FIVESection AQuestions36-40.Read this letter to the editor of a magazine..In most of the lines(36-40)there is one extra word which does not fit in.One or two lines, however,are correct..If the line is correct,put a tick(√)in the space on your.4nswer Sheet..If there is an extra word in the line,write that word in the space on your Answer Sheet. Example:New Mexico's mineral industries make up for about one third of...forthe state's1.9billion general-fund income in fiscal year1991...√..LETTER TO THE EDITORSir-you say that New Mexico has"few natural resources".36.However,the mineral industry in New Mexico is one of the37.state's most strongest economic forces.In1991New Mexico38.ranked fourth one in the United States in production of natural gas.39.Ten combined value of those oil and gas production was S2.8billion dollars.40.New Mexico came through the recent recession in much better shape than most other states.PART FIVESection BQuestions4145.The following is an English translation of the description of a Japanese product..In each line there is one wrong word..For each numbered line(41-45)write the correct word in the space on your Answer Sheet. Example:In despite of the price we'll import this product......spite......The Sharp FO-9000works in three steps.First,you tell the machine41.the size of the photo to be sent out,and the FO-9000scans it onto their42.hard disk.Then,the fax sends the data though the phone lines43.to the fax in other office,Finally,the second fax recreates the image.44.The machine measures16inches height by18wide by17deep45.and weights88pounds.The price is high:$63,990a pair,since what use is only one?二.WRITINGPART ONEQuestion46The staff in your office decided to spend holidays together this year.While reading the new you are attracted by the advertisement of the Grand Palazzo Hotel in Italy.No one in your office has ever been to Italy.So you want your secratary to contact the hotel through telephone..Write a short message to Ms.Emily Malan,your secretary..Suggest the Visit to Italy..Give the hotel telephone number to her..Ask her to contact with that hotel..write30-40words on your Answer Sheet.PART TWOQuestion47You work for Global institute inc.,which produces softwares.You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc,your maincompetitor.In the graph,the Quality Management is divided into five parts..Use the information in the graph to write a short report(about100120wards)suggesting ways of improving the quality management of your company..Write on your Answer Sheet.附图三.LISTENINGPART ONEQuestions1-12.You will hear three face to face conversations..Write down one word or number in the numbered spaces on the forms below.Message One.Questions1-4Ordering ListTable No:3Name of Customer:Mr.Dishes:Drink2bottles of beer.Main Dishes:Chicken with red(3)......(4)...beef...stewardess No.10Service Time:6:30pmMessage Two.Questions5-8NEW ACCOUNT REGISTRATIONName:Lilian.(5)...Open Date:3rd,Feb..Account Type:(6)...accountDeposit Amount:(7)......Message Three.Questions9-12Immigration RegistrationFlight No:JH212Arrival Time:11:40Name:Helen RobbinsonPassport No:72931831Purpose of Visit:(9)......Temporary Staying Place:mainly with(10)...... Staying Period:about(11)...monthsLeaving Date:15th,(12)......PART TWOQuestions13-22Section OneQuestions13-17.You will hear five short pieces..For each piece decide what the speaker is talking about. .Write one letter(A-H)next to the number of the piece. .You will hear the five pieces twice.13.......14.......15.......16.......l7.......objectsA cataloguesB boxesC booksD greeting cardsE radio programmesF weatherG TV programmesH carsSection TwoQuestions18-22.You will hear another five short pieces..For each piece decide who is talking..Write one letter(AH)next to the number of the piece..You will hear the five pieces twice.18.........19.........20.........21.........22.........speakersA a librarianB a stewardessC a taxi-driverD a waitressE an investment counselorF a news broadcasterG an electricianH a pilotPART THREE.Questions23-30.You will hear a talk given by a senior economist of Germany.He talks about the German economicpolicy-M3and its real effect on German economy..You have to complete the sentences(23-30)by choosing the correct ending..Mark one letter(A,B or C).23.M3meansA limiting money supply.B Wide-ranged money supply.C exporting government bonds.24.The Bundesbank is going toA increase the money supply.B abandon the strong money supply.C raise the interest rates.25.Kiel institute of World Economics has found the evidence forA short-term fluctuation of demand for money following German unification.B long-run relationship between money supply growth and inflation.C stable long-run demand for money.26.Money supply growth will.A help increasing the government bonds.B increase the public debt.C help financing of government debt.27.Explanation of excessive money supply from the Bundesbank representatives is based onA the fact that monetary capital grew at a lower rate.B the shifts between money and money capital..C the expansion of credit which has been driving money supply growth.28.The speaker worries about the money supply becauseA it is used in productive capacity.B it is used mainly in machinery and equipment.C it is used in bousing constriction and consumption.29.Bank credit rising is mainly caused byA money supply.B public debt.C German domestic savers.30.Internal liabilities are increased in mainly byA big investment.B office consumption.C finance transfers to East Germany.BEC二级模拟试题5参考答案试题一.阅读部分PART ONE1.D2.A3.B4.D5.C6.C7.APART TWO8.B9.D10.H11.G12.CPART THREE13.D14.G15.C16.A17.A18.G19.D20.C PART FOUR21.D22.B23.A24.D25.A26.C27.B28.C29.B 30.A31.A32.C33.C34.D35.BPART FIVESection A36.most是多余,应删掉.37.one是多余,应删掉.38.those是多余,应删掉.39.dollars是多余,应删掉.40.没有多余的词.Section B41.their应改为its42.though应改为through43.other应改为another44.height应改为high45.weights应改为weighs二.写作部分PART ONEQuestion46(Sample for reference)To:EmilyAs on one in the office has been to Italy,it will be a good idea to visit it.We may stay in the Grand Palazzo Hotel and the telephone is809.775.3333.Please contact them to get further information.PART TWOQuestion47(Sample for reference)How to improve Quality Management System with limited capitals?That is the key to success.After careful study of IBI Inc'our main competitor,we find that they spend some money in Customer Service and Vender inspections which are vital to Quality Management.As we know, softwares are developed quickly.Customers and venders know clearly what they need.Therefore, we should develop programmes based on information through Customer Service and Vender inspections.Another fact with our attention is that although IBI Inc.'s Plant productivity is not high,they can sell out their new,high-quality softwares quickly as they have a very good Quality Control System.Therefore,we should adjust the capitals.三.听力部分1.white2.23.wine4.well-cooked5.Kobak6.checking7.1,000pounds8.699.on holiday10.friends11.three12.March13.F14.H15.D16.G17.A18.C19.A20.E21.B22.F23.B24.A25.A26.C27.B28.C29.B30.CTape scriptPart One.Questions1-12Message One.Questions14.F1:Hello!Welcome to our restaurant.M1:Hello!I have booked a table for2people.F1:Are you Mr.White?M1:Yes,I am.F1:Then,come this way,please!M1:Thank you.Could you show us the menu?F1:Here you are,Sir.M1:Well,well,there are so many beautiful names,but I have no idea what they really are.Can you recommend something for us?F1:I suggest you should have today's special.M1:And what's that?F1:It's chicken with red wine,mushroom,onion and garlic.M1:it sounds delicious.Well,we don't like onion and garlic.Do you have beef?F1:Yes,sir.How do you like it?M1:Well-cooked.F1:Yes,sir.Would you like something to drink?M1:Just two bottles of beer.F1:Anything else?M1:No,thank you.Message Two.Questions5-8.M1:Good morning.May I help you?F1:Yes.I have just moved here from Liverpool.As you seem to be the closest bank I'd like to open an account here.M1:Welcome to account services in our bank.What type of account would you like to open?F1:Of course,a check account.Do you have a check account policy?Is there a minimum balance required?M1:Yes,you have to open your account with five hundred pounds or more;otherwise,we'll charge a monthly service fee of five pounds.Also,we pay interest on your check account.F1:How much interest do you pay?M1:Right now,it's six percent.And we use the average daily balance to calculate the interest you've earned and credit it automatically to your account.F1:Then I'd like to open this account with a deposit of one thousand pounds.My name is Lilian Kobak.M1:Could you spell it?F1:L-I-L-I-A-N,K-O-B-A-K.M1:Ok,Ms.Kobak,you'll receive the printed checks in ten days.First,you have to fill out these forms.Message Three.Questions9-12.M1:Welcome to Paris.May I see your passport?...Oh I see you've never been here before.F1:No,this is the first time I have been to Paris.M1:Er,what's the purpose of your visit?F1:I'm on holiday.M1:Where are you going?F1:I'm going from here to London,then to Edinburgh and then back to Paris.M1:Where are you going to stay?F1:Well,mainly with my friends.M1:And how long are you going to be here?F1:Well,about three months.M1:Er,what's the date of your return?F1:Could you make it the15th of March?M1:Ok!F1:Thanks a lot.Part Two.Questions13-22.Section One.Questions13-17.Question ThirteenIt is said in the newspaper that the temperature will be in the mid-eighties Fahrenheit in the east today.No rain is expected,and the forecast says the temperature won't go below seventy-five for the next week or so.Question FourteenIt uses lighter material in the body and frame.It adopts a new kind of carburetor which cuts down on petrol consumption.That will save your money.The steering and brakes are powerful.You can take a test drive and see how it runs.Question FifteenThis looks funny,but I don't know if it has the same sense of humour as me.Thissecond one is pretty,but it doesn't have any of my personality or taste in it.Oh,I like this one.The design is attractive and the message is warm and friendly.Question SixteenI started with some game shows this morning.I answered almost all the questionscorrectly.At11:301switched to the cable channel and the film was so boring that I changed to Channel5.That's Animal World.But I was so tired that I fell asleep.Question SeventeenThere was a big box like piece of furniture with lots of long drawers that had cards inside.Each card represents a different book.These cards are all arranged in alphabetical order.If you know the name of the book,the name of the author,or the subject,you'll be able to find the book you need.Section Two.Questions18-22.Question EighteenI've been driving for about six years now.It's a good job.I meet different,interesting people.Most months the business is good.My office is the wheels instead of in high buildings.I like my job very much.Question NineteenHave you any identification which shows your address.I need to see something that verifies that you are a resident of our country.And please fill out this card.In a week,you'll receive a new library card.Question TwentyIf you put your money in long-term bonds or securities,you know what the interest is going to be. It's usually a safe way to invest.If you invest in the stock market,you may make a big profit when the price goes up.But none of us really knows what's going to.happen in the market.Question Twenty-oneWelcome to Flight721.We'll depart for Paris and will arrive at2:32pm.local time.We'll be flying at an altitude of thirty-five thousand feet,so please fasten your seat belts.Our stewardesses will come around to help you.Question Twenty-twoAfter four days of talks in Tokyo,American and Japanese negotiators have agreed on a proposal for balanced trade in modern technology products.Only after the approvals of the Japanese and American governments will the proposal take effect.Part Three.Questions23-30.As German broad money supply(M3)now seems set to exceed its target for the third year in a row,pressure on the Bundesbank is growing to ignore what Bundesbank president,Mr.Hans Tieteyer,calls an"important intermediate indicator".The Bundesbank itself has been strengthening the hand of critics of monetary targeting by lowering interest rates sharply despite very strong money supply growth in the past six months.Abandoning M3now as a signpost for monetary policy would be a grave mistake for at least two reasons.First,there is on convincing evidence so far that the long-run relationship betweenmoney supply growth and inflation has ceased to exist.Publicly available independent studies, such as those from the Kiel institute of World Economics,have found some evidence for a short-term disturbance in the demand for money in the wake of German unification.But they have failed to reject the hypothesis that the long-run demand for money has remained stable.Second,excessive money supply growth has reflected the partial monetary financing of government debt,which,if continued,could threaten the purchasing power of the D-Mark.In recent months Bundesbank representatives and other observers have attempted to explain the rampant growth of money supply on the basis of portfolio shifts between money and"monetary capital"which means the longer-term liabilities of the credit institutions.It is excluded from M3.In reality,however,expansion of credit has been driving money supply growth.At the end of 1993,total bank credit amounted to about DM3,800bn,M3money to DMI,900bn,and monetary capital to roughly DMZ,100bn.With bank credit rising at an annual rate of10.3per cent between the end of1991and the end of1993,monetary capital would have to grow substantially above this rate to neutralize the effects of credit growth on M3.In fact,monetary capital grew at an annual average rate of only7.7pre cent,so the annual rise of M3during this period was8.7per cent.If the expansion of bank lending had been used to finance investment in future productive capacity,there would have been little reason to worry.However,between the second half of1990and the second half of1993,real investment in machinery and equipment in united Germany declined by about4per cent.This suggests that most of the credit was used for housing construction and consumption.An important source of the demand for bank credit was the public sector.Between the end of 1989and mid-1993,public debt rose by52per cent.By-the end of1994,the rise will be more than115percent.The lion's share of this increase was incurred to finance transfers to eastGermany.Since the appetite of German domestic savers for government bonds was not sufficient to absorb the`new debt,the government exported part of it by selling bonds abroad,and allowed the monetization of another part.。

剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。

公司想把已停产的尾货打折处理掉。

公司要求你们对此提出建议。

你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理，选出sort out 区分，区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet 营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。

Test4Part one四个专家分别对一个度假公司的发展给出了自己的意见。

怎么锁定目标客户，怎么定价，怎么打折，都是一门学问。

题目信息稍微有些隐晦。

话说这个BEC阅读的第一部分，普遍难度不是很大，可个别题目一旦含蓄起来，也是很难在文章中找到答案的影子的。

第一题，通过将同样的假日出售给不同收入层次的客户是有风险的。

这题的答案够隐晦的，而且不是特别的对应。

答案是B段开头的一段话。

说该不该将多余的假期打折，是一个有争议的点。

这样会导致一些注重预算的人被放在了SunTours’的一些更富裕的客户旁边，从而将品牌给毁了。

注重预算的（budget-conscious）和更富裕的（more affluent customers）是两种不同的收入人群，也就是different income brackets，damaging the brand，毁坏了品牌，言下之意，这么做是有风险的，即runs a risk。

第二题，说值得提供打折假期来增加预定的数量。

答案是A段的这么一句：Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights。

减少假日的开销可以吸引最后的客户，从而避免空余的住宿和飞行带来的损失。

Unfilled accommodation，没有被预定的住宿，对应于题目中的booking。

第三题，如果想要增加回头客，SunTours需要反思它的市场策略。

答案在D段，需要提炼：the company should consider that brochure mailings。

They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers.先说公司应该考虑邮寄宣传册，接着说他们可以鼓励暑假的游客去休另一个假期甚至可以用来给回头客发送感谢信。

剑桥商务英语中级真题4RE AD I N GPART O N E●L ook at the statements below and the article about meetings on the opposite page.●Which section (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.Business M ee t i n gsA. Many organisations are developing ways of minimising the time workers spend sitting in meetings in order to give them more hours working at their desks. They realise that reducing the number of meetings is problematic, but some are using a device called a Meeting Meter to determine how much money is wasted through the widespread practice of over-populated and time-inefficient meetings. A general meeting in a big company can cost ￡9000 an hour. Even staff in UK government departments have been told to make less elaborate presentations and to get through them more quickly.B. A solution has often been to take things at breakneck speed or abolish meetings altogether. Olivia Dacourt, CEO of a retail chain, makes a point of not letting anyone sit down in her meetings. 'We cover more material in a 15-minute meeting than you'd see in a two-hour sit-down meeting,' she says. She drills her employees to shout'pass' if they have no comment to make, thereby saving a hastily mumbled agreement with the previous speaker. In this way, her last staff meeting clocked in at six minutes.C. Website designer Barry Hare has gone so far as to charge his clients a meeting 'tax'. If they ask for a meeting, he doubles his design fee of ￡85 an hour. 'Everyone I talk to hates meetings, but they don't know what to do about them,' he says. 'Well, I've actually done something.' Similarly, at JP Products, managers have instigated a No Meetings Day every Friday. The scheme was devised by in-house industrial psychologist Ada Pearson after hearing employees joke about the need for a 'meeting-free day'.D. But abolishing meetings is not as simple as clearing them from your diary. At JP Products some workers have felt the need to get round the No Meetings Day directive by holding spontaneous 'huddles' and 'nice to knows' to update each other on progress. After her success in reducing the meetings quota, Pearson is under pressure from meeting-weary managers to implement days that are free of emails and telephone calls. But unfortunately she has other priorities-thanks to a lengthy meeting with the chief executive.1. a way of ensuring that meetings are less likely to take placeC2. the common situation of too many people attending meetingsA3. a way of ensuring communication can take place without breaking company rulesD4. a policy discouraging repetition of ideasB5. staff attitudes towards meetings resulting in action to reduce their frequencyC6. a policy of cutting down on the amount of detail given in long speechesA7. people who attend meetings requesting limitations on other forms of communicationDPART T W O●R ead the article below about professional headhunters.●C hoose the best sentence from the opposite page to fill each of the gaps.●For each gap (8-12), mark one letter (A-G) on your Answer Sheet.Professional headhunters are now key players in many kinds of r ec r u itme n t.But how do you gain their attention? Matthew Lynn i n v estig a tes.In the past, companies would use the services of headhunters to recruit principally at boardroom level. But these days, they are also responsible for filling a much wider range of middle management and specialist posts, and consequently, they have huge influence in the commercial world.（0）(G) The first is that economic expansion has, in many countries, left the labour market tight. In a number of industries, and in growth sectors such as technology and media, there is now a severe shortage of skilled and talented people. This has forced companies to go out and look for the staff they need and not wait for them to arrive at the door. The second reason is that companies are now critically dependent on the skills and knowledge of their key people. They are very aware that having the right staff may determine their survival in a competitive marketplace. 1So, how do you make sure you get noticed by the headhunters? In the days when jobs were mainly advertised in newspapers, you could search the appointment pages and apply for anything that interested you. 2 Unless you are in contact with them, it is unlikely you will even be considered for a post.Most headhunters will devote time and energy to tracking down talented people in large organisations. 3 So, while it would be nice to think the headhunters will find you, in fact, you often have to find them. 'Executives must be proactive in the search process by building on current skills, being fully prepared for interviews and by keeping CVs up to date" says Julia Fernandez, manager of PB Executive Search.It is also important that you set time aside to talk to headhunters. At some point, you may be contacted by a headhunter to recommend someone in a related field or provide a reference for someone you have dealt with professionally. If you simply deal with the enquiry as quickly as possible, you may be failing to exploit the potential benefit to yourself. 4 Fernandez advises that, 'All contact with headhunters is potentially useful, and you should have one or two headhunters that you know personally and make a point of keeping in touch with.5 Make sure that the people around you will always be motivated to say something positive about you if approached. Your potential employers are watching you constantly.'A. But it is hard for them to establish contact unless these skilled individuals have been brought to their attention.B. They are consequently a lot more willing to turn to headhunters than in the past.C. Moreover, headhunters are all in the business of having as big a network as possible and working it to their advantage.D. In addition, the fact that headhunters are always looking for talent means that great care needs to be taken with the image you project in the workplace.E. Now, it is only junior or unskilled jobs that are filled this way; most of the best jobs are filled by headhunters.F. Not making the most of such an approach would definitely be a mistake.G. There are two reasons for this growing use of headhunters.1.B2.E3.A4.F5.DPART THREE●R ead the article below about Marc Hooper, CEO of the confectionery group Spartan Ketley, and the questionsMarc Hooper, CEO of Spartan K e t leyMarc Hooper, not long promoted to CEO of confectionery giant Spartan Ketley (SK), is very different from his predecessors. He is a corporate lawyer by training, and his background has clearly shaped his management style. He was taught that no work should go unchecked and that no statement can go out without everything, being fully defined. 'The legal world teaches you to think in a synthetic way, to take contrasting ideas and thread them together to form a strategy.' Hooper, with little marketing experience, was not at the top of market observers' lists for the job. But here he is, just over a year into the role and seemingly on top of things.Educated at Harvard University, Hooper started his career with well-known New York consultants Cox & Leight (C&L), and became a specialist in mergers and acquisitions. 'It was a tremendous training ground and I could have stayed in mergers and acquisitions-I found the work interesting.' But another opportunity presented itself: SK offered him a job as general advisor. Hooper knew SK well because C&L was its main New York consultancy firm and Hooper looked after its account.Hooper liked SK and when they came calling, several factors weighed on his mind. 'I admired SK and thought it would be a great place to work. C&L had told me I was only five years through a ten-year journey to become a partner. Also, for three years in a row my pay at C&.L had stayed the same. Finally, I was working very long hours in a large, impersonal office and it seemed like an intelligent lifestyle decision to take a job with a different company.'Hooper became established at SK, and soon felt ready for a higher position, but was told that no one could get on at SK unless they had been in sales and marketing. 'I had to make a move,' says Hooper. 'I took a risk; I became head of marketing in Europe.' In fact this was a sideways move-not for more money but to add to his knowledge and to further his career. The first challenge was that he found himself in charge of 25 bright young marketing people. 'I had to work hard to keep up,' he admits.Throughout, he has remained focused, his eye always on the main prize. His elevation to CEO, he says, is proof of SK's inclusiveness. 'We are always open to people with fresh ideas. As CEO I support anyone who is willing to take a chance and who wants to stretch themselves. If you are keen to develop and prove you can succeed, this company will provide the challenge you need.' And in line with this philosophy, Hooper is not an autocratic leader: his style is to consult, to seek advice, then to act.SK has grown quickly, mostly by acquisition. Hooper sits at the head of an empire that employs 50,000 people in 130 factories. His chief mission is to reduce waste in the company, to bring down costs, and to produce funds to reinvest-all the time keeping ahead of competitors. 'We must generate growth on a consistent basis. We've also got to generate more cash for investment in marketing.' The latest development, the purchase of a chocolate manufacturer for $42 billion-a deal managed by Hooper-has made it one of the largest confectionery groups in the world.1. The choice of Marc Hooper as Spartan Ketley's CEO was surprising becauseA.he knew more about law than marketing.B.hehad little experience of strategic planning. C.hehad been with the company for a short time.D.he intended to take the company in a different direction.A2. What does Hooper say about his first job?A.He regarded the job as a means to a more interesting career.B.He gained useful skills while he was with the company.C.He found that his education prepared him well for the job.D.He enjoyed working for such a prestigious company.B3. One of the reasons for Hooper leaving Cox and Leight wasA.he had no chance of becoming a partner.B.he was not happy with the working conditions.B4. After some time at Spartan Ketley, Hooper changed departments becauseA.he did not find his current job financially rewarding enough.B.he wanted to have experience of working in Europe.C.it was an opportunity to work with young people.D.it improved his chances of promotion.D5. Hooper says that his policy as CEO is toA.develop a sense of competition within his workforce.B.train people to become proficient in a wide range of skills.C.hire staff who are not afraid to make important decisions.D.encourage employees to be innovative in their approach to work.D6. What does Hooper see as his main future task as CEO of Spartan Ketley?A.to bring greater diversity to the marketing of new productsB.toincrease the size of the company by acquiring a competitor C.tofacilitate investment by improving the company's efficiencyD.to investigate the possibility of diversifying into other manufacturing sectorsCPART F O U R●R ead the article below about a company that sells household products.●C hoose the best word to fill each gap from A, B, C or D on the opposite page.●For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.DA C's Margins Hit in Battle of the B r a nd sIn a surprise trading statement, DAC Household Products yesterday gave warning of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been 1 to low single digits. The company 2 that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from 3 discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally 4 the household products sector. DAC also predicted a downturn in consumer 5 and strong price competition in Europe, and signalled that it was making 6 for an expensive brands battle.DAC's chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely 7 price forecasts. As a 8 the company now needed to increase investment in advertising and introduce keener pricing.DAC had until 9 sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be 10 as DAC increased spending on advertising and promotion to 11 those products under attack from competing brands. This commitment means 12 the long-term health of the business ahead of the 13 of short-term financial targets,' he said.Rudy Mitcham, DAC's finance director, said that the company's recent cost-cutting programme would be 14 to help finance the increased spending, although he declined to reveal the 15 amount of money it would invest in additional advertising and promotion.1.A.diminishedD2.A.admittedB.expressedmunicatedD.confidedA3.A.sternB.heavyC.harshD.stiffB4.A.directedernedC.dominatedD.ruledC5.A.assuranceB.confidenceC.beliefD.convictionB6.A.actionsB.measuresC.preparationsD.stepsC7.A.touchedB.affectedC.changedD.impactedB8.C.reactionD.development B9.A.presentlyB.formerlyC.previouslyD.recentlyD10.A.sacrificedB.ruinedC.surrenderedD.destroyedA11.A.maintainB.supportC.holdD.encourage B12.A.fixingB.settingC.puttingD.bringingC13.A.performanceB.achievementpletionD.production B14.A.hurriedB.advancedC.forwardedD.accelerated DA.exactB.correctC.accurateD.definiteAPART F I V E●R ead the text below about a company's approach to social responsibility.●In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.●If a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.●T he exercise begins with two examples (0 and 00).Elco and social r es p o n si b ili t y0 Elco is a leading electrical retailer based in France. The company has been involved in00 issues of social responsibility for many years and has always aimed to achieve as a1 positive social impact while tackling the environmental issues are raised by electrical2 retailing. As a consequence, Elco has been an integrated approach to social and environmental3 issues and is particularly involved it in community schemes and recycling projects. As4 part of this commitment, Elco helps to run like a two-year programme that trains5 people with learning difficulties to make repair domestic electrical appliances. These6 appliances are collected by Elco from customers' homes so when new products are7 delivered. About 10% of them are suitable for repair, leaving the other 90% to be dismantled8 and sold them for appropriate industrial treatment. The repaired appliances are then sold on9 the second-hand market at a low price and with a one-year guarantee. Elco is also10 currently working to reduce in the impact its own transport system has on the11 environment. Drivers attend training sessions, which offered in partnership with car suppliers12 and transport companies, to learn from how to drive in a way that respects the environment.1.ARE2.BEEN3.IT4.LIKE5.MAKE6.SO7.CORRECTTHEM9.CORRECT10.IN11.WHICH12.FROMWR I T I N GPART O N E1. ●T he multinational company you work for is arranging its annual conference for Human Resources managers.●Write an email to the company's Human Resources managers:●i nforming them of the date of the conference●explaining why it is important for them to attend●s aying what they must do if they would like to make a presentation.●Write 40-50 words.Sample ASample B[解析] Sample AScales Mark C o mm e n t a r yContent 5 All content is relevant to the task and the target reader would be fully informed.Communicative Achievement 3Uses email conventions to hold the reader's attention. The register and toneare appropriate for an email (I'd like to inform you...) . The text communicates straightforward ideas to the target reader.Organisation 3 The email is well-organised using a variety of organisational features, e.g. linking words (because) and pronominal referencing (please show it ) .Language 4 Uses a range of vocabulary (take place; recruitment) and both simple and complex grammatical forms (If you prepare...please...) . Errors are minimal (in the type of PP T) .Sample BScales Mark C o mm e n t a r yThe second content element has to be inferred. The third content element is Content 2Communicative Achievement 3unclear and the target reader would be only partially informed (Wish every m a n a ge can make a presentation on time) .Uses email conventions to hold the reader's attention and communicatestraightforward ideas (the annual conference will be held...) .Organisation 3 The text is well-organised and coherent.Uses some everyday business vocabulary (training courses) and some complexLanguage 2 grammatical forms (I would like to inform you that; you must offer) . Errors are noticeable but meaning can still be determined (new staffs; please noted; every manage) .PART T W O1. ●T he international retail company you work for is concerned about the performance of its New York store. Your line manager has asked you to write a proposal making recommendations for the store's future.●L ook at the information below, on which you have already made some handwritten notes.●T hen, using all your handwritten notes, write your p r o p os a l.●Write 120-140 words.The New York store is in a v e ry good locat ion.but if i tsperformanc e doesn't i mprove,we may have to c l ose it.Please make some recomm e ndat ionsaspects of performance:• high cost of running store• unhappy staff-+-------------!...{• fal l ing sales •SampleCProposal: ''New York store"After reviewing the activi ties o f our NY store, some measureB seem to be necessary to im prove the performa nce of th e s tore and keep it open:first of all, we s ho uld cut t he cost of runn in g the s to re by opt i mising thelogis t i cs of the s to r e.Additiona ll y,the store mana ge r shou ld be rep lace d and some team b uildin gactivit i es shou ld be conducted be cau s e t h e staff is very u nh appy with th ep resen t management.in o rder to r ise sal es a gain,we s h ould in vest on the one h a n d i n someadve r t ising and on t he o ther hand i n a new store des i gn.Thi s mig h ta l so imp rove t he p oor sto re image.A ll me asu r es should start a s soon as possible be c ause o th e rw ise we may hav e toclose t h i s very good locat ed store.SampleD[解析] Sample CScales Mark C o mm e n t a r yContent 5 All content is relevant and expanded where appropriate. The target reader would be fully informed.CommunicativeAchievement5 Organisation 5Language 5 Sample D The format, tone and register are all appropriate to the conventions of a proposal (After reviewing; All measures should start) and would have a positive effect on the target reader.The proposal is well-organised and coherent, with effective use of a variety of organisational features, including bullet points and cohesive devices, e.g. linkers (First of all; Additionally; on the one hand.., on the other hand) and referencing (keep it open; This might...).The proposal uses a good range of grammatical structures and vocabulary (optimising the logistics; team building activities should be conducted; othe r w ise we may have to...) . Errors are minimal and do not impede communication (to r ise sales; this very good located sto r e).Scales Mark C o mm e n t a r yContent 4 All the content is relevant and the target reader would be informed but some of the content is not fully expanded e.g. content element 5.Communicative Achievement3 Organisation 3 Language 3 Generally uses the conventions of a proposal effectively to hold the reader's attention, although there are some inconsistencies in register (but it doesn't m a tte r; and that's all) .The proposal is well-organised with a range of linking words (Therefore; Secondly) and use of pronouns to avoid repetition (the New Y o r k store... It has some troubles) .Uses a range of lexis and structures (the biggest issue; we should build a lively atmosphere) . There are a number of errors (has some troubles; of running store; let green plants all around) but these do not impede communication.L I S TE N I N GPART O N E●You will hear three telephone conversations or messages.●Write one or two wo r d s or a number in the numbered spaces on the notes or forms below.●Aft er you have listened once, replay each recording.Conversation O n e●L ook at the note below.●You will hear a man leaving a message about deliveries for one of his company's suppliers.1.WARE(-)HOUSE (GATE)[听力原文]Good morning. This is Gupta Ramesh from Morgan and Turnbull. We've been having a few security problems lately, so we've reviewed our delivery arrangements. First of all, until further notice, drivers should use the warehouse gate instead of the main factory gate. That's the one in Station Road.A second point I want to discuss is-as you have heard-we're issuing IDs to replace the general permits drivers are using at the moment. We're sending couriers with them tomorrow morning. They should be placed on the inside of the windscreen to activate the sensor in the gate. It's very important they don't forget to do it because after this week there'll only be automatic access to the yard-we're putting a stop to manual access. And finally-this is a safety measure to reduce vehicle movement in the yard-in future drivers should proceed to the parking area before checking in at reception. I hope this is all clear. Please call me if you have any problem. Bye.2.(SECURITY) IDS/ID (CARD(S))3.MANUAL4.PARKING AREAConversation T wo●L ook at the form below.●You will hear a woman phoning an architect to discuss a problem with a building project.1.AIR(-)CONDITIONING[听力原文]Man: Hello, Frank Bauer speaking.Woman: Hello this is Antonia Radford from Speedlink. I'm phoning about a problem with our extension project at the factory.Man: Ah. I thought everything was on schedule...Woman: So did I, until today. I called the site foreman because the air conditioning was due to be put in this week, but the subcontractors weren't there. They'd left a message that everything was on hold.Man: What reason did they give?Woman: I thought it'd be a transport delay because the system's coming from the States. Apparently though, there's a hold up at the supplier's end, a quality control issue at the plant, actually.Man: I see.Woman: Now, as you know, the rest of the construction work is more or less finished, but we can't start the assembly line until this system is operational for health and safety reasons. We were due to begin production next week...Man: Right. That's why we drew up a contract that allowed you to claim compensation in these circumstances. Woman: Absolutely. So could you please inform the building company we will be expecting that for each day's further delay.2.(THE) QUALITY (CONTROL)3.ASSEMBLY LINE4.COMPENSATIONConversation T h r ee●L ook at the notes below.●You will hear a woman giving feedback to a colleague on his presentation at a conference.1.CASE STUDY[听力原文]Woman: Hello John, it's Kim. You wanted some advice about your presentation.Man: Please. That's the first time I've given it and I'm repeating it next month.Woman: Well, the introduction was clear and you finished on time without appearing hurried. The case study you analysed seemed a bit long though.Man: You're right. I'll cut it a bit.Woman: Now the slides-you had the right amount. Personally, I'd use a larger font though-it helps in a big hall. But the graphs made your point well.Man: Good. I worked hard at those.Woman: Another tip-you didn't turn your back on the audience-but be careful not to block their view of the screen-it's frustrating if they can't see what the presenter's referring to.Man: I was so nervous.Woman: You didn't sound it. You spoke very clearly. Think about your body language though. You don't want to stand absolutely still, but avoid too much movement if you can.Man: That's really helpful.Woman: You're welcome.2.FONT3.SCREEN4.(BODY) MOVEMENTPART T W OSection O n e●You will hear five short recordings. Five people are explaining why they rejected a candidate for a job.●For each recording, decide why the speaker rejected the candidate.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●Aft er you have listened once, replay the recording.A. lack of relevant experienceB. poor leadership skillsC. lack of motivationD. lack of long-term commitmentE. too independentF. lack of formal qualificationsG. poor communication skillsH. poor references1.E [听力原文]I thought he was a very interesting candidate with wide experience who would probably work effectively, despite not having been to university. However, this job requires someone who can work closely with colleagues, and I'm not quite sure he'd be the team-player we want. Although, he's got possible leadership qualities, I thinkhe'd be better in a job where he can make his own decisions, and that's not what we want for this position.2.A[听力原文]Well, she showed a lot of enthusiasm and ambition, and I liked the way she presented herself and expressed her ideas. Because she'd be working with young people, her youth would be an advantage. However, that's not enough for this job which needs someone who's already worked in the industry, so the fact that she hasn't goes against her. She'd probably be the ideal candidate in a few years' time once she's got the right track record.3.G[听力原文]She was a difficult person to interview, although once she got going her answers were very interesting. But in this business, we need young people who can express themselves assertively and clearly. It's a pity, because her background is very suitable-especially her ability to work alone and her qualifications. The salary we're offering was also very acceptable to her, but I don't believe she would be very good in face-to-face situations.4.D[听力原文]He's certainly got the determination to succeed. He's definitely very experienced in the field, and the MBA would have been an added bonus. He's very keen to get to the top of his profession, so I don't think he'd be content staying in one job for any length of time, and that could be a problem for us. If he aims to reach the top by the time he's thirty, he'll need experience of several companies.5.C[听力原文]He was a strange candidate. Lots of experience in the industry according to his CV, although he hadn't got a degree, which is surprising considering the positions he's held before. And he's hoping to lead a team, but I don't think he showed enough determination or interest to work without supervision. He said he wants to leave his current job because he's bored there.Section T wo●You will hear another five recordings. Five people are giving their opinion about the annual performance review process in their companies.●For each recording, decide what the speaker thought about the performance review process.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more than once.●Aft er you have listened once, replay the recording.A. It was useful for increasing output.B. It helped me to make a difficult decision.C. I used it to improve my career prospects.D. It increased my confidence.E. It was an opportunity to speak my mind.F. It was effective because it was short.G. I used it to collect valuable data for future use.H. It was a chance to exchange ideas.。

第四辑真题解析T1P1首先得搞明白的是这篇文章到底讲的什么。

不用看具体内容，有两个地方直接告诉了。

一个是题目说明的第一句话，另一个是正文的标题。

从这两个地方就可以看出全文探讨的是公司未来接班人——也就是潜力股——的培养问题。

A段讲了TLRG这个贯穿全文的研究组织诞生的原因：现行的研究满足不了需要，于是大多数公司只能自己探索开掘接班人的模式；〔即第五题的答案〕B段讲了直属经理〔line managers〕对于开掘接班人的重要性〔真是干什么都要从基层抓起〕，以及经理们的一些疑虑；C段讲的是接班人问题对公司的重要性，并且应该让院线经理们明白这种重要性；D段是针对前面列出的问题，提出的解决建议，什么专家协助等等。

整篇文章分为四个部分，层层递进，有很强的逻辑性。

拿这样的文章来做阅读材料应该是相对容易把握的。

题目解析：图中蓝色的线为答案潜伏的地方。

7个题干基本是将原文中的句子用另外的词语和句型表述出来，所以题干中的关键词都能在正文里找到与之匹配的，比方第四题题干里的expert对应D段的specialists,第六题的too busy to对应于B段里的heavy workloads，第七题的interest对应于C段的appeal。

第一题说“经理们必须采取措施使潜力股们相信他们对公司的价值”，也就是要让潜力股们对公司忠诚，即C段说的creating “attraction centres”和loyalty。

第二题说“组织必须把目光投向正在培养中的潜力股以外的地方”，即D段最后两句话所说的寻找新一代的潜力股。

第三题和B段的最后一句话完全是一个意思：怕培养潜力股的投入收不回成本。

第四题说开发潜力股，经理们需要在公司内部得到专家支持。

答案是D段的第一句话：公司的人力资源专家需要采取行动。

HR specialists就是expert。

第五题说公司现在没有在指导策略的支持下区分潜力股。

也就是说公司是依靠自己来开掘人才的。

剑桥商务英语中级考试试题及答案解析(四)一、中READING（PART ONE ）（共7小题,共7.0分）· Read these sentences . · Which type does each sentence (1--7) describe? · For each sentence mark one letter A, B, C or D on your Answer Sheet.第1题A Many companies in the U. S. begin to realise that investors demand financial reporting to be truly presented: creative accounting is no longer acceptable. In response to the criticism about how it booked the gain on the sale of one of its businesses. IBM announced on Feb. 19th that it would expand the informaton it provides investors on such things as its intellectual-property income and the impact on earnings of the company's overfunded pension plan. And a day later, General Electric Co. Chairman and Chief Executive Jeffrey R. Immelt also pay heed to investors' calls for better disclosure by promising to provide more detail on how the company's individual units—including its finance departrment. GE Capital—churn out their earnings.B Expect this lifting of the veil to spread rapidly throughout corporate America, In the wake of Enron's collapse and questionable accounting at telecommunications companies such as Global Crossing Ltd., investors are demanding better. more frequent, and more expansive information about companies' financial health. This rising pressure will force executives in boardrooms across the country to wrestle with exactly how much new information to reveal, much less the question of how to flag changes for investors without causing their stocks to tank. "GE and IBM are bellwethers," says Patrick S. McGurn, vice-president at proxy advisory service Institutional Shareholder Services Inc. "You will see a huge wave of imitation."C Of course, that's good for shareholders—and for the long-term health of the market, But the tsunami of new disclosures, unfortunately, isn't necessarily what the recovering economy needs right now. The trick will be to strike the right balance. Companies that reveal too little, too late will get punished in the market. But dumping too much on shareholders may only muddy the picture further. "If you give too much information, people can get overwhelmed by the minutia, and the important stuff gets buried." says Charles M. Elson, director of the Centre for Corporate Governance at the University of Delaware.D In fact, IBM and GE join a growing list of companies that have already been compelled to improve their disclosure, At Tyco International Ltd., which has been buffeted by concerns about its complex accounting and financial health, senior execs have begun holding weekly phone conferences with analysts and investors to address questions about its accounting and operations. Franchising giant Cendant Corp. has put detailed information on its Website about its off-balance-sheet entities, while hotel operator Marriott International Inc. recently provided details on write-offs it has taken for loan guarantees as well as some hotel-development projects. More and more companies are forced to illustrate their accounting.【正确答案】：D【本题分数】：1.0分【答案解析】[题干题点] …more and more…are forced to…[对应线索] …a growing list of…have been compelled to…[答案精解] 题目意为：越来越多的公司被迫说明自己的账目情况。

新编剑桥商务英语中级unit4.2答案1、In the future, people ______ a new kind of clothes that will be warm when they are cold, and cool when they’re hot.（）[单选题] *A. wearB. woreC. are wearingD. will wear(正确答案)2、We are looking forward to _______ you again. [单选题] *A. seeB. sawC. seeing(正确答案)D. seen3、She found her wallet（）she lost it. [单选题] *A. where(正确答案)B. whenC. in whichD.that4、Some people were born with a good sense of direction. [单选题] *A. 听觉B. 方向感(正确答案)C. 辨别力D. 抽象思维5、—When are you going to Hainan Island for a holiday? —______ the morning of 1st May.（）[单选题] *A. InB. AtC. On(正确答案)D. For6、This is _________ my father has taught me—to always face difficulties and hope for the best. [单选题] *A. howB. whichC. that(正确答案)D. what7、We have _______ a double room with a bath for you in the hotel. [单选题] *A. boughtB. reserved(正确答案)C. madeD. taken8、We need two ______ and two bags of ______ for the banana milk shake.（）[单选题]*A. banana; yogurtB. banana; yogurtsC. bananas; yogurt(正确答案)D. bananas; yogurts9、His handwriting is better than _____. [单选题] *A. mine(正确答案)B. myC. ID. me10、Nearly everything they study at school has some practical use in their life, but is that the only reason _____ they go to school? [单选题] *A. why(正确答案)B. whichC. becauseD. what11、77．You can watch TV when you finish________ your homework. [单选题] * A．to doB．doC．to doingD．doing(正确答案)12、The storybook is very ______. I’m very ______ in reading it. （）[单选题] *A. interesting; interested(正确答案)B. interested; interestingC. interested; interestedD. interesting; interesting13、At half past three she went back to the school to pick him up. [单选题] *A. 等他B. 送他(正确答案)C. 抱他D. 接他14、Growing vegetables（）constantly watering. [单选题] *A. neededB. are neededC. were neededD. needs(正确答案)15、_______, Mr. Smith. [单选题] *A. Here your tea isB. Here is your tea(正确答案)C. Here your tea areD. Here are your tea16、33．Will Mary's mother ______ this afternoon? [单选题] * A．goes to see a filmB．go to the filmC．see a film(正确答案)D．goes to the film17、I _______ seeing you soon. [单选题] *A. look afterB. look forC. look atD. look forward to(正确答案)18、It is reported that the fire caused serious（）to that school building. [单选题] *A. damage(正确答案)B. destroyC. harmD.hurt19、Every means _____ but it's not so effective. [单选题] *A. have been triedB. has been tried(正确答案)C. have triedD. has tried20、The bookstore is far away. You’d better _______ the subway. [单选题] *A. sitB. take(正确答案)C. missD. get21、He prefers to use the word “strange”to describe the way（）she walks. [单选题] *A. in which(正确答案)B. by whichC. in thatD. by that22、She was seen _____ that theatre just now. [单选题] *A. enteredB. enterC. to enter(正确答案)D. to be entering23、We _______ play basketball after school. [单选题] *A. were used toB. used to(正确答案)C. use toD. are used to24、—Where did you get the book?—From my friend. I ______ it three days ago. （）[单选题] *A. lentB. borrowed(正确答案)C. keptD. returned25、He often comes to work early and he is _______ late for work. [单选题] *A. usuallyB. never(正确答案)C. oftenD. sometimes26、The little girl held _____ in her hand. [单选题] *A. five breadsB. five piece of breadsC. five piece of breadD. five pieces of bread(正确答案)27、______ in the library. （）[单选题] *A. Don’t smokingB. No smokeC. No smoking(正确答案)D. Doesn’t smoke28、It’s raining outside. Take an _______ with you. [单选题] *A. cashB. life ringC. cameraD. umbrella(正确答案)29、Look at those black clouds! Take ______ umbrella or ______ raincoat with you. （）[单选题] *A. a; anB. an; a(正确答案)C. an; anD. a; a30、--What’s the _______ like today?--Cloudy. [单选题] *A. skyB. airC. landD. weather(正确答案)。

剑桥商务英语中级真题4剑桥商务英语中级真题4RE AD I N GPART O N E●L ook at the statements below and the article about meetings on the opposite page.●Which section (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.Business M ee t i n gsA. Many organisations are developing ways of minimising the time workers spend sitting in meetings in order to give them more hours working at their desks. They realise that reducing the number of meetings is problematic, but some are using a device called a Meeting Meter to determine how much money is wasted through the widespread practice of over-populated and time-inefficient meetings. A general meeting in a big company can cost ￡9000 an hour. Even staff in UK government departments have been told to make less elaborate presentations and to get through them more quickly.B. A solution has often been to take things at breakneck speed or abolish meetings altogether. Olivia Dacourt, CEO of a retail chain, makes a point of not letting anyone sit down in her meetings. 'We cover more material in a 15-minute meeting than you'd see in a two-hour sit-down meeting,' she says. She drills her employees to shout'pass' if they have no comment to make, thereby saving ahastily mumbled agreement with the previous speaker. In this way, her last staff meeting clocked in at six minutes.C. Website designer Barry Hare has gone so far as to charge his clients a meeting 'tax'. If they ask for a meeting, he doubles his design fee of ￡85 an hour. 'Everyone I talk to hates meetings, but they don't know what to do about them,' he says. 'Well, I've actually done something.' Similarly, at JP Products, managers have instigated a No Meetings Day every Friday. The scheme was devised by in-house industrial psychologist Ada Pearson after hearing employees joke about the need for a 'meeting-free day'.D. But abolishing meetings is not as simple as clearing them from your diary. At JP Products some workers have felt the need to get round the No Meetings Day directive by holding spontaneous 'huddles' and 'nice to knows' to update each other on progress. After her success in reducing the meetings quota, Pearson is under pressure from meeting-weary managers to implement days that are free of emails and telephone calls. But unfortunately she has other priorities-thanks to a lengthy meeting with the chief executive.1. a way of ensuring that meetings are less likely to take placeC2. the common situation of too many people attending meetingsA3. a way of ensuring communication can take place without breaking company rulesD4. a policy discouraging repetition of ideasB5. staff attitudes towards meetings resulting in action toreduce their frequencyC6. a policy of cutting down on the amount of detail given in long speechesA7. people who attend meetings requesting limitations on other forms of communicationDPART T W O●R ead the article below about professional headhunters.●C hoose the best sentence from the opposite page to fill each of the gaps.●For each gap (8-12), mark one letter (A-G) on your Answer Sheet.Professional headhunters are now key players in many kinds of r ec r u itme n t.But how do you gain their attention? Matthew Lynn i n v estig a tes.In the past, companies would use the services of headhunters to recruit principally at boardroom level. But these days, they are also responsible for filling a much wider range of middle management and specialist posts, and consequently, they have huge influence in the commercial world.（0）(G) The first is that economic expansion has, in many countries, left the labour market tight. In a number of industries, and in growth sectors such as technology and media, there is now a severe shortage of skilled and talented people. This has forced companies to go out and look for the staff they need and not wait for them to arrive at the door. The second reason is that companies are now critically dependent on the skills andknowledge of their key people. They are very aware that having the right staff may determine their survival in a competitive marketplace. 1So, how do you make sure you get noticed by the headhunters? In the days when jobs were mainly advertised in newspapers, you could search the appointment pages and apply for anything that interested you. 2 Unless you are in contact with them, it is unlikely you will even be considered for a post.Most headhunters will devote time and energy to tracking down talented people in large organisations. 3 So, while it would be nice to think the headhunters will find you, in fact, you often have to find them. 'Executives must be proactive in the search process by building on current skills, being fully prepared for interviews and by keeping CVs up to date" says Julia Fernandez, manager of PB Executive Search.It is also important that you set time aside to talk to headhunters. At some point, you may be contacted by a headhunter to recommend someone in a related field or provide a reference for someone you have dealt with professionally. If you simply deal with the enquiry as quickly as possible, you may be failing to exploit the potential benefit to yourself. 4 Fernandez advises that, 'All contact with headhunters is potentially useful, and you should have one or two headhunters that you know personally and make a point of keeping in touch with.5 Make sure that the people around you will always be motivated to say something positive about you if approached. Your potential employers are watching you constantly.'A. But it is hard for them to establish contact unless these skilled individuals have been brought to their attention.B. They are consequently a lot more willing to turn toheadhunters than in the past.C. Moreover, headhunters are all in the business of having as big a network as possible and working it to their advantage.D. In addition, the fact that headhunters are always looking for talent means that great care needs to be taken with the image you project in the workplace.E. Now, it is only junior or unskilled jobs that are filled this way; most of the best jobs are filled by headhunters.F. Not making the most of such an approach would definitely be a mistake.G. There are two reasons for this growing use of headhunters.1.B2.E3.A4.F5.DPART THREE●R ead the article below about Marc Hooper, CEO of the confectionery group Spartan Ketley, and the questions Marc Hooper, CEO of Spartan K e t leyMarc Hooper, not long promoted to CEO of confectionery giant Spartan Ketley (SK), is very different from his predecessors. He is a corporate lawyer by training, and his background has clearly shaped his management style. He was taught that no work should go unchecked and that no statement can go out withouteverything, being fully defined. 'The legal world teaches you to think in a synthetic way, to take contrasting ideas and thread them together to form a strategy.' Hooper, with little marketing experience, was not at the top of market observers' lists for the job. But here he is, just over a year into the role and seemingly on top of things.Educated at Harvard University, Hooper started his career with well-known New York consultants Cox & Leight (C&L), and became a specialist in mergers and acquisitions. 'It was a tremendous training ground and I could have stayed in mergers and acquisitions-I found the work interesting.' But another opportunity presented itself: SK offered him a job as general advisor. Hooper knew SK well because C&L was its main New York consultancy firm and Hooper looked after its account.Hooper liked SK and when they came calling, several factors weighed on his mind. 'I admired SK and thought it would be a great place to work. C&L had told me I was only five years through a ten-year journey to become a partner. Also, for three years in a row my pay at C&.L had stayed the same. Finally, I was working very long hours in a large, impersonal office and it seemed like an intelligent lifestyle decision to take a job with a different company.'Hooper became established at SK, and soon felt ready for a higher position, but was told that no one could get on at SK unless they had been in sales and marketing. 'I had to make a move,' says Hooper. 'I took a risk; I became head of marketing in Europe.' In fact this was a sideways move-not for more money but to add to his knowledge and to further his career. The first challenge was that he found himself in charge of 25 bright young marketing people. 'I had to work hard to keep up,' he admits.Throughout, he has remained focused, his eye always on the main prize. His elevation to CEO, he says, is proof of SK's inclusiveness. 'We are always open to people with fresh ideas. As CEO I support anyone who is willing to take a chance and who wants to stretch themselves. If you are keen to develop and prove you can succeed, this company will provide the challenge you need.' And in line with this philosophy, Hooper is not an autocratic leader: his style is to consult, to seek advice, then to act.SK has grown quickly, mostly by acquisition. Hooper sits at the head of an empire that employs 50,000 people in 130 factories. His chief mission is to reduce waste in the company, to bring down costs, and to produce funds to reinvest-all the time keeping ahead of competitors. 'We must generate growth on a consistent basis. We've also got to generate more cash for investment in marketing.' The latest development, the purchase of a chocolate manufacturer for $42 billion-a deal managed by Hooper-has made it one of the largest confectionery groups in the world.1. The choice of Marc Hooper as Spartan Ketley's CEO was surprising becauseA.he knew more about law than marketing.B.hehad little experience of strategic planning. C.hehad been with the company for a short time.D.he intended to take the company in a different direction.A2. What does Hooper say about his first job?A.He regarded the job as a means to a more interesting career.B.He gained useful skills while he was with the company.C.He found that his education prepared him well for the job.D.He enjoyed working for such a prestigious company.B3. One of the reasons for Hooper leaving Cox and Leight wasA.he had no chance of becoming a partner.B.he was not happy with the working conditions.B4. After some time at Spartan Ketley, Hooper changed departments becauseA.he did not find his current job financially rewarding enough.B.he wanted to have experience of working in Europe.C.it was an opportunity to work with young people.D.it improved his chances of promotion.D5. Hooper says that his policy as CEO is toA.develop a sense of competition within his workforce.B.train people to become proficient in a wide range of skills.C.hire staff who are not afraid to make important decisions.D.encourage employees to be innovative in their approach to work.D6. What does Hooper see as his main future task as CEO of Spartan Ketley?A.to bring greater diversity to the marketing of new productsB.toincrease the size of the company by acquiring a competitor C.tofacilitate investment by improving the company's efficiencyD.to investigate the possibility of diversifying into othermanufacturing sectorsCPART F O U R●R ead the article below about a company that sells household products.●C hoose the best word to fill each gap from A, B, C or D on the opposite page.●For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.DA C's Margins Hit in Battle of the B r a nd sIn a surprise trading statement, DAC Household Products yesterday gave warning of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been 1 to low single digits. The company 2 that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from 3 discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally 4 the household products sector. DAC also predicted a downturn in consumer 5 and strong price competition in Europe, and signalled that it was making 6 for an expensive brands battle.DAC's chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely 7 price forecasts. As a 8 the company now needed to increase investment in advertising and introduce keener pricing.DAC had until 9 sought to increase revenue growth at the same time as improving profit margins. However, Chanconfirmed that margins would be 10 as DAC increased spending on advertising and promotion to 11 those products under attack from competing brands. This commitment means 12 the long-term health of the business ahead of the 13 of short-term financial targets,' he said.Rudy Mitcham, DAC's finance director, said that the company's recent cost-cutting programme would be 14 to help finance the increased spending, although he declined to reveal the 15 amount of money it would invest in additional advertising and promotion.1.A.diminishedD2.A.admittedB.expressedmunicatedD.confidedA3.A.sternB.heavyC.harshD.stiffB4.A.directedernedC.dominatedD.ruledC5.A.assuranceB.confidenceC.beliefD.convictionB6.A.actionsB.measuresC.preparationsD.stepsC7.A.touchedB.affectedC.changedD.impactedB8.C.reactionD.development B9.A.presentlyB.formerlyC.previouslyD.recentlyD10.A.sacrificedB.ruinedC.surrenderedD.destroyedA11.A.maintainB.supportC.holdD.encourage B12.A.fixingB.settingC.puttingD.bringingC13.A.performanceB.achievementpletionD.production B14.A.hurriedB.advancedC.forwardedD.accelerated DA.exactB.correctC.accurateD.definiteAPART F I V E●R ead the text below about a company's approach to social responsibility.●In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.●If a line is correct, write CORRECT on your Answer Sheet.●If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.●T he exercise begins with two examples (0 and 00).Elco and social r es p o n si b ili t y0 Elco is a leading electrical retailer based in France. The company has been involved in00 issues of social responsibility for many years and has always aimed to achieve as a1 positive social impact while tackling the environmental issues are raised by electrical2 retailing. As a consequence, Elco has been an integrated approach to social and environmental3 issues and is particularly involved it in community schemes and recycling projects. As4 part of this commitment, Elco helps to run like a two-year programme that trains5 people with learning difficulties to make repair domestic electrical appliances. These6 appliances are collected by Elco from customers' homes so when new products are7 delivered. About 10% of them are suitable for repair, leaving the other 90% to be dismantled8 and sold them for appropriate industrial treatment. Therepaired appliances are then sold on9 the second-hand market at a low price and with a one-year guarantee. Elco is also10 currently working to reduce in the impact its own transport system has on the11 environment. Drivers attend training sessions, which offered in partnership with car suppliers12 and transport companies, to learn from how to drive in a way that respects the environment.1.ARE2.BEEN3.IT4.LIKE5.MAKE6.SO7.CORRECTTHEM9.CORRECT10.IN11.WHICH12.FROMWR I T I N GPART O N E1. ●T he multinational company you work for is arranging its annual conference for Human Resources managers.●Write an email to the company's Human Resources managers:●i nforming them of the date of the conference●explaining why it is important for them to attend●s aying what they must do if they would like to make a presentation.●Write 40-50 words.Sample ASample B[解析] Sample AScales Mark C o mm e n t a r yContent 5 All content is relevant to the task and the target reader would be fully informed.Communicative Achievement 3Uses email conventions to hold the reader's attention. The register and toneare appropriate for an email (I'd like to inform you...) . The text communicates straightforward ideas to the target reader.Organisation 3 The email is well-organised using a variety of organisational features, e.g. linking words (because) and pronominal referencing (please show it ) .Language 4 Uses a range of vocabulary (take place; recruitment) and both simple and complex grammatical forms (If you prepare...please...) . Errors are minimal (in the type of PP T) .Sample BScales Mark C o mm e n t a r yThe second content element has to be inferred. The third content element is Content 2Communicative Achievement 3unclear and the target reader would be only partially informed (Wish every m a n a ge can make a presentation on time) .Uses email conventions to hold the reader's attention and communicatestraightforward ideas (the annual conference will be held...) .Organisation 3 The text is well-organised and coherent.Uses some everyday business vocabulary (training courses) and some complexLanguage 2 grammatical forms (I would like to inform you that; you must offer) . Errors are noticeable but meaning can still be determined (new staffs; please noted; every manage) .PART T W O1. ●T he international retail company you work for is concerned about the performance of its New York store. Your line manager has asked you to write a proposal making recommendations for the store's future.●L ook at the information below, on which you have already made some handwritten notes.●T hen, using all your handwritten notes, write y our p r o p os a l.●Write 120-140 words.The New York store is in a v e ry good locat ion.but if i tsperformanc e doesn't i mprove,we may have to c l ose it.Please make some recomm e ndat ionsaspects of performance:high cost of running storeunhappy staff-+-------------!...{fal l ing sales ?SampleCProposal: ''New York store"After reviewing the activi ties o f our NY store, some measureB seem to be necessary to im prove the performa nce of th e s tore and keep it open:first of all, we s ho uld cut t he cost of runn in g the s to re by opt i mising thelogis t i cs of the s to r e.Additiona ll y,the store mana ge r shou ld be rep lace d and some team b uildin gactivit i es shou ld be conducted be cau s e t h e staff is very u nh appy with th ep resen t management.in o rder to r ise sal es a gain,we s h ould in vest on the one h a n d i n someadve r t ising and on t he o ther hand i n a new store des i gn.Thi s mig h ta l so imp rove t he p oor sto re image.A ll me asu r es should start a s soon as possible be c ause o th e rw ise we may hav e toclose t h i s very good locat ed store.SampleD[解析] Sample CScales Mark C o mm e n t a r yContent 5 All content is relevant and expanded where appropriate. The target reader would be fully informed.CommunicativeAchievement5 Organisation 5Language 5 Sample D The format, tone and register are all appropriate to the conventions of a proposal (After reviewing; All measures should start) and would have a positive effect on the target reader.The proposal is well-organised and coherent, with effective use of a variety of organisational features, including bullet points and cohesive devices, e.g. linkers (First of all; Additionally; on the one hand.., on the other hand) and referencing (keep it open; This might...).The proposal uses a good range of grammatical structures and vocabulary (optimising the logistics; team building activities should be conducted; othe r w ise we may have to...) . Errors are minimal and do not impede communication (to r ise sales; thisvery good located sto r e).Scales Mark C o mm e n t a r yContent 4 All the content is relevant and the target reader would be informed but some of the content is not fully expanded e.g. content element 5.Communicative Achievement3 Organisation 3 Language 3 Generally uses the conventions of a proposal effectively to hold the reader's attention, although there are some inconsistencies in register (but it doesn't m a tte r; and that's all) .The proposal is well-organised with a range of linking words (Therefore; Secondly) and use of pronouns to avoid repetition (the New Y o r k store... It has some troubles) .Uses a range of lexis and structures (the biggest issue; we should build a lively atmosphere) . There are a number of errors (has some troubles; of running store; let green plants all around) but these do not impede communication.L I S TE N I N GPART O N E●You will hear three telephone conversations or messages.●Write one or two wo r d s or a number in the numbered spaces on the notes or forms below.●Aft er you have listened once, replay each recording.Conversation O n e1.WARE(-)HOUSE (GATE)[听力原文]Good morning. This is Gupta Ramesh from Morgan and Turnbull. We've been having a few security problems lately, so we've reviewed our delivery arrangements. First of all, until further notice, drivers should use the warehouse gate instead of the main factory gate. That's the one in Station Road.A second point I want to discuss is-as you have heard-we're issuing IDs to replace the general permits drivers are using at the moment. We're sending couriers with them tomorrow morning. They should be placed on the inside of the windscreen to activate the sensor in the gate. It's very important they don't forget to do it because after this week there'll only be automatic access to the yard-we're putting a stop to manual access. And finally-this is a safety measure to reduce vehicle movement in the yard-in future drivers should proceed to the parking area before checking in at reception. I hope this is all clear. Please call me if you have any problem. Bye.2.(SECURITY) IDS/ID (CARD(S))3.MANUAL4.PARKING AREAConversation T wo●L ook at the form below.●You will hear a woman phoning an architect to discuss a problem with a building project.1.AIR(-)CONDITIONING[听力原文]Man: Hello, Frank Bauer speaking.Woman: Hello this is Antonia Radford from Speedlink. I'm phoning about a problem with our extension project at the factory.Man: Ah. I thought everything was on schedule...Woman: So did I, until today. I called the site foreman because the air conditioning was due to be put in this week, but the subcontractors weren't there. They'd left a message thateverything was on hold.Man: What reason did they give?Woman: I thought it'd be a transport delay because the system's coming from the States. Apparently though, there's a hold up at the supplier's end, a quality control issue at the plant, actually.Man: I see.Woman: Now, as you know, the rest of the construction work is more or less finished, but we can't start the assembly line until this system is operational for health and safety reasons. We were due to begin production next week...Man: Right. That's why we drew up a contract that allowed you to claim compensation in these circumstances. Woman: Absolutely. So could you please inform the building company we will be expecting that for each day's further delay.2.(THE) QUALITY (CONTROL)3.ASSEMBLY LINE4.COMPENSATIONConversation T h r ee●L ook at the notes below.1.CASE STUDY[听力原文]Woman: Hello John, it's Kim. You wanted some advice about your presentation.Man: Please. That's the first time I've given it and I'm repeating it next month.Woman: Well, the introduction was clear and you finished on time without appearing hurried. The case study you analysed seemed a bit long though.Man: You're right. I'll cut it a bit.Woman: Now the slides-you had the right amount. Personally, I'd use a larger font though-it helps in a big hall. But the graphs made your point well.Man: Good. I worked hard at those.Woman: Another tip-you didn't turn your back on the audience-but be careful not to block their view of the screen-it's frustrating if they can't see what the presenter's referring to.Man: I was so nervous.Woman: You didn't sound it. You spoke very clearly. Think about your body language though. You don't want to stand absolutely still, but avoid too much movement if you can.Man: That's really helpful.Woman: You're welcome.2.FONT3.SCREEN4.(BODY) MOVEMENTPART T W OSection O n e●You wil l hear five short recordings. Five people are explaining why they rejected a candidate for a job.●For each recording, decide why the speaker rejected the candidate.●Write one letter (A-H) next to the number of the recording.●Do not use any letter more t han once.●Aft er you have listened once, replay the recording.A. lack of relevant experienceB. poor leadership skillsC. lack of motivationD. lack of long-term commitmentH. poor references1.E [听力原文]I thought he was a very interesting candidate with wide experience who would probably work effectively, despite not having been to university. However, this job requires someone who can work closely with colleagues, and I'm not quite sure he'd be the team-player we want. Although, he's got possible leadership qualities, I thinkhe'd be better in a job where he can make his own decisions, and that's not what we want for this position.2.A[听力原文]Well, she showed a lot of enthusiasm and ambition, and I liked the way she presented herself and expressed her ideas. Because she'd be working with young people, her youth wouldbe an advantage. However, that's not enough for this job which needs someone who's already worked in the industry, so the fact that she hasn't goes against her. She'd probably be the ideal candidate in a few years' time once she's got the right track record.3.G[听力原文]She was a difficult person to interview, although once she got going her answers were very interesting. But in this business, we need young people who can express themselves assertively and clearly. It's a pity, because her background is very suitable-especially her ability to work alone and her qualifications. The salary we're offering was also very acceptable to her, but I don't believe she would be very good in face-to-face situations.4.D[听力原文]He's certainly got the determination to succeed. He's definitely very experienced in the field, and the MBA would have been an added bonus. He's very keen to get to the top of his profession, so I don't think he'd be content staying in one job for any length of time, and that could be a problem for us. If he aims to reach the top by the time he's thirty, he'll need experience of several companies.5.C[听力原文]He was a strange candidate. Lots of experience in the industry according to his CV, although he hadn't got a degree,。