下载文档原格式
第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___重庆邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。
电子商务三创挑战赛特等奖作品摘要本文介绍了我们参加的电子商务三创挑战赛的特等奖作品。
该项目旨在解决电子商务领域的创新挑战，并为用户提供更好的体验和便利。
简介电子商务三创挑战赛是一个为学生提供展示创新解决方案的平台。
我们参加了该比赛并成功荣获特等奖。
我们的作品着眼于电子商务领域的挑战，并提出了创新的解决方案。
创新解决方案我们的作品提出了以下创新解决方案：1. 用户体验优化：我们通过用户调研和分析，针对电子商务平台的痛点进行改进。
我们设计了一个直观且易于使用的界面，提供个性化推荐和搜索功能，以提高用户的购物体验。
2. 物流优化：我们提出了一种智能物流系统，通过物联网技术和数据分析，优化物流流程并提供实时跟踪服务。
这样可以减少包裹丢失和延迟送达的问题，提高用户对物流服务的满意度。
3. 客户支持创新：我们引入了智能客服系统，通过自然语言处理和机器研究，使客服支持更高效、准确。
我们的系统能够自动回答常见问题，并快速将复杂问题转接给人工客服，提供更好的用户支持。
成果和影响通过我们的创新解决方案，我们取得了如下成果和影响：1. 用户满意度提升：用户调研显示，改进后的用户界面和个性化推荐功能得到了用户的积极反馈，提高了他们的购物体验。
2. 物流效率提升：引入智能物流系统后，物流效率提高，包裹丢失率和延迟送达问题得到了有效解决。
3. 客户支持改善：智能客服系统的引入使得客服支持更高效和准确，用户对于问题的解答速度和质量有了显著提升。
结论我们的特等奖作品针对电子商务领域的挑战提出了创新解决方案，并取得了积极的成果和影响。
我们相信这些创新解决方案将为电子商务行业带来更好的用户体验和更高的效率。
我们将继续努力，为推动电子商务领域的发展做出更多贡献。
校园电子商务三创赛作品
科技日新月异，要做好校园电子商务，需从多个方面入手。
首先，就是校园电子商务的宣传和推广，使之更加多元化，从而获得更多用户。
我们
可以在校园内广泛宣传校园电子商务的支付方式，通知学生都有一个校园电子商务支付账号，这样学生就可以支付商品购买之用，也可以帮助学校线上请人餐消费的之用，账号的
统一支付，可以使得支付管理更加便捷。
其次，就是校园电子商务的交易流程。
我们可以采用比较的多的可视化的交易模式，
让校园内的商家和购物者之间有一个快速、用户友好的交易流程。
这样，购物者就可以通
过简单的单击，完成商品的购买，而商家则可以根据购买需求，做出合理的定价，从而为
学校电子商务带来更大的利润。
最后，我们可以采取一些营销策略，提高校园电子商务的知名度和校园电子商务的支
付效率。
比如，我们可以在校园内各个活动中传播校园电子商务的宣传，比如通过乞丐进
行的众筹、社团的散发小礼物等方式，以此来帮助推广、令更多的学生使用校园电子商务。
最后，我们还可以结合研究生、女生等特殊群体的需求，推出特殊优惠活动，吸引他
们使用校园电子商务。
这样做的话，可以改善校园内支付、安全性等方面的问题，以及满
足更多的学生的需求。
从以上的分析可以看出，我们可以改进和提高校园电子商务，宣传推广、合理的交易
流程，以及设计一些有针对性的营销活动，可以帮助我们在校园内更有效的推广运营，以
此来帮助学生们快速、安全的支付，并实现校园电子商务的可持续发展。
电子商务大赛一等奖作品（一）引言概述：电子商务大赛是一个展示学生创新能力和商业实践的平台，旨在推广电子商务技术应用和创新思维。
本文将介绍一位团队在电子商务大赛中获得一等奖的作品。
该作品基于机器学习和大数据技术，通过数据分析和个性化推荐，提高了用户的购物体验和商家的销售效率。
正文：一、创新的商业模式1.1 引入个性化推荐系统：通过收集用户的浏览和购买数据，利用机器学习算法建立了一个个性化推荐系统。
该系统可以根据用户的喜好和历史购买记录，为用户推荐最适合的商品，提高购物体验。
1.2 数据驱动的营销策略：利用大数据技术分析用户的行为和偏好，为商家提供精准的市场洞察。
商家可以根据用户的购买行为和兴趣来制定个性化的营销策略，提高销售效率。
1.3 线上线下结合的商业模式：该作品还将线上和线下商业相结合。
在线上平台上购物的用户可以享受到线下实体店的优惠和服务，而线下实体店的销售数据也可以用于优化线上推荐系统和营销策略。
二、技术创新与实现2.1 数据挖掘和分析：团队采用大数据技术对海量数据进行挖掘和分析，发现用户的购买偏好和潜在需求。
通过分析用户的浏览和购买行为，建立了用户画像，为个性化推荐系统提供数据支持。
2.2 机器学习算法的应用：团队利用机器学习算法对用户数据进行模式识别和预测分析。
通过对用户的购买历史和行为模式进行训练，提高了个性化推荐的准确性和精度。
2.3 移动应用开发：为了方便用户的购物和体验，团队开发了一款移动应用。
用户可以通过该应用进行商品浏览、下单和支付等操作，借助推荐系统和个性化的营销策略，提高购买的便利性和满意度。
三、用户体验与反馈3.1 用户调研和需求分析：团队对目标用户进行了调研和需求分析，了解用户对电子商务的期望和痛点。
根据调研结果，优化了用户界面和购物流程，提高了用户的购物体验。
3.2 用户测试和反馈：团队在开发过程中进行了多次用户测试，收集用户的反馈和建议。
针对用户的问题和需求，团队及时进行了改进和优化，提高了作品的稳定性和可用性。
电子商务三创大赛特等奖作品近年来，随着互联网的迅速发展和普及，电子商务已经成为了推动经济增长的一股强劲力量。
为了激励和鼓励创新，电子商务三创大赛应运而生。
本文将介绍一位参赛选手的作品，该作品获得了电子商务三创大赛的特等奖。
这位参赛选手的作品名为“SmartBuy”，它是一个基于人工智能技术的智能购物平台。
通过对大数据的分析和用户个性化需求的识别，该平台为用户提供个性化的产品推荐和购物体验。
首先，该作品利用先进的数据挖掘和分析技术，收集和整理了海量的商品信息和购物历史数据。
通过对这些数据的分析，平台可以快速准确地了解用户的购买偏好、消费习惯和个性化需求。
其次，该作品运用了人工智能技术，通过深度学习和机器学习算法，对用户的个性化需求进行识别和分析。
平台可以根据用户的购物历史、浏览记录以及社交媒体的信息，准确地推测用户的兴趣和需求，并将相关的产品推荐给用户。
此外，该作品还提供了智能购物助手功能。
用户可以通过语音或文字与助手进行交流，告诉助手自己的购物需求和偏好，助手会根据用户的要求提供相应的产品和服务。
另外，该作品还引入了区块链技术，确保了交易的安全性和可信度。
通过区块链技术，每一笔交易都被记录在一个分布式的账本中，任何人都可以验证交易的真实性，从而防止欺诈和虚假交易的发生。
最后，该作品充分考虑到用户的体验和便捷性。
用户可以通过手机App或网页端访问该平台，并且可以根据自己的喜好选择不同的界面和功能模块。
同时，平台还提供了多种付款方式和快速配送服务，以保证用户的购物体验。
通过这些创新的技术和功能，该作品成功地提升了用户的购物体验和便捷性，实现了个性化推荐和智能化购物。
它的成功不仅为电子商务行业带来了新的发展机遇，也对其他相关行业的创新产生了积极的影响。
总的来说，电子商务三创大赛是一个激发创新力量的平台，这位参赛选手的作品“SmartBuy”获得了该比赛的特等奖，是对其创新能力和技术实力的肯定。
通过该作品，我们可以看到电子商务行业融合了人工智能、大数据和区块链等先进技术的巨大潜力，未来的发展前景令人期待。
电子商务三创大赛特等奖作品-CAL-FENGHAI.-(YICAI)-Company One1电子商务三创大赛特等奖作品新闻中心讯 (特约记者冷馥辰徐航)7月28日，“汾酒杯”第八届全国大学生电子商务“创新、创意、创业”挑战赛总决赛（简称“三创赛”）在山西太原理工大学圆满落下帷幕。
武汉工商学院电子商务学院学生邹家哲、李俊毅、刘钊汝、王开梅和文法学院学生张滨淏组成的代表队，凭借参赛项目《宠物之家》从全国诸多项目中脱颖而出，一举夺得全国大学生电子商务“三创”大赛一等奖。
据《宠物之家》项目负责人邹家哲介绍，该项目针对我国现有宠物服务市场存在的管理不规范、服务不完善、信息不对称等诸多问题，对现有的各类宠物服务市场资源进行整合，建立起一个互通有无的信息平台，旨在给消费者提供最全面的服务信息，为宠物们提供一个最温暖的家。
为了迎接本次比赛，“宠物之家”团队进行了近一个月的策划和设计，从网站淘宝、APP、资金、技术及推广各项指标进行了充分准备，目前，宠物之家平台已经完成了部分项目的开发，后期会正式投入运营，将设计方案付诸实践。
“虽然做了充分的准备，但在面对评委老师严谨且环环相扣的提问，我们还是被创业所需的严谨的逻辑方式所震撼，感觉到自己今后还需要加倍努力”，项目负责人邹家哲感慨地说。
“能取得这样的好成绩，首先离不开优秀的创意和良好的团队合作，同时，在比赛中，稳定的发挥，能够清晰地阐明自己项目的特点和优势也至关重要”，团队指导老师朱晓伟欣慰地说。
据悉，“三创赛”是由教育部主管，教育部高等学校电子商务类专业教学指导委员会主办的全国性竞赛，竞赛分为校赛、省赛、全国总决赛三级赛事，旨在激发大学生兴趣和潜能，培养大学生创新意识、创新思维、创业能力以及团队协同实战精神，本届“三创赛”聚集了来自全国32个省份31970支参赛队伍参加。
全国电子商务三创大赛参赛作品“电子商务百店日用品联盟”项目说明报告全国电子商务三创大赛大连东软信息学院“商务之星”团队2009年6月负责人:侯睿前言随着信息技术的不断发展，大众对网络的认识和了解越来越深刻。
电子商务在中国迎来了崭新的一页。
众所周知，区域化、地区化的电子商务将成为日后发展的主流，同时，在电子商务的各种模式中， B2C模式也越来越让老百姓认识和接受。
相对于C2C 模式，B2C模式能更好的解决C2C模式或平台产生的信用问题及产品问题。
相关资料也表明，B2C将成为未来市场的主流。
该项目，就是结合传统的B2C模式，在创新的基础上形成了一个全新的模式。
项目详细介绍项目名称：电子商务百店日用品联盟计划（暂定）项目简称：百店联盟项目概要：“百店联盟”是一种新的电子商务模式，是电子商务的B2B模式与B2C模式的有效结合。
它是以信息技术为基础，通过建设一个全新的网站将传统商店（主要是社区便民超市、便利店）与消费者紧密相连。
以互联网络、信息技术、即时通讯技术、社区化物流和线上线下双重支付系统为基础，创建信息时代下一种全新的便民电子商务模式。
该项目以自建网站为平台，吸引社区商店加盟，建立一个以电子商务为基础的社区化商店联盟。
故称为百店联盟。
消费者只需要一台能接入互联网的计算机，就可以体验该项目。
消费者可以通过最便利的方式，直接实现日用品的网上购买。
项目具体实施流程：一．网站建设阶段1.申请域名、租用服务器空间。
2.建设网站及其基本架构。
3.网站备案。
4.向网站添加商品资料及素材（需要后期素材支持）。
二．员工培训阶段1.网站维护及服务人员培训。
2.商品配送人员培训。
3.市场业务人员培训。
4.网络营销及市场营销人员培训。
三．项目实施启动阶段1.市场业务人员联系商家加盟。
2.市场业务人员联系日用品商提供促销货源（可调至后期，待网站有流量后，更容易实施）。
3.完善《网站建设阶段第4步骤》，向网站添加素材。
4.做好宣传前准备工作。
三创赛优秀作品
在三创赛的舞台上，每一件作品的背后都有无数个日日夜夜的付出和探索。
这些优秀作品，无论是技术创新抑或是创意设计，都代表着参赛者的梦想和努力。
让我们一起来看看今年三创赛的一些优秀作品吧！
作品一：智能监测系统
这个作品是由一支年轻的团队打造的，他们利用最新的传感器技术和数据分析算法，研发出了一款能够智能监测环境数据的系统。
这个系统可以实时监测空气质量、温度、湿度等多个指标，并且能够通过手机APP远程控制和管理。
在城市管理、环境保护等领域具有广阔的应用前景。
作品二：智能健身镜
另一支团队则致力于结合运动健身和科技创新，他们打造了一款智能健身镜。
这面镜子不仅能够显示运动姿势的正确与否，还可以根据用户的身体数据和目标制定合理的训练计划。
通过镜面投影和语音交互，让用户在家中就能享受到专业健身教练的指导。
作品三：虚拟现实艺术展示
另一组艺术创作者则将虚拟现实技术应用于艺术创作中，他们打造了一场虚拟现实艺术展示。
参观者只需佩戴VR设备，就能够置身于艺术作品的世界中，与作品进行互动和沉浸式体验。
这种新颖的展示形式，为传统艺术注入了新的活力和创意。
以上仅是今年三创赛中的几个优秀作品，每一个作品背后都蕴藏着参赛者的心血和智慧。
通过技术创新和跨界融合，这些作品不仅展现了参赛者的创造力，也为未来科技发展指明了一条光明的道路。
让我们期待这些作品能够在未来的市场中获得更大的成功和认可！。
全国高校首届“创意创新创业”电子商务挑战赛“农舍吧”电子商务旅游网站参赛策划书北京邮电大学开心吧电子商务团队团队成员：吴新军、林朝波、高有富、陈和磊指导老师：**2009年12月1.执行总结 (7)1.1.公司概述 (7)1.1.1.公司名称 (7)1.1.2.运营网站 (7)1.2.公司产品 (7)1.3.创业团队 (7)1.4.市场分析 (7)1.5.营销策略 (8)1.6.风险分析 (8)2.市场分析 (8)2.1.宏观经济分析 (8)2.2.行业发展分析 (9)2.2.1.中国互联网发展概况 (9)2.2.2.旅游电子商务发展概况 (11)2.3.竞争对手分析 (11)2.4.STP分析 (13)2.4.1.市场细分 (13)2.4.2.目标市场 (14)2.4.2.1.网络个人用户 (14)2.4.2.2.企业用户 (16)2.4.3.市场定位 (17)2.5.TOWS分析 (17)2.5.1.威胁（Threats） (17)2.5.1.1.中高端人士工作压力大，上网知晓信息的时间少 (17)2.5.1.2.投资者投机性大 (18)2.5.1.3.来自广义和专业的搜索网站的威胁 (18)2.5.1.4.金融危机的影响 (18)2.5.2.机会（Opportunities） (18)2.5.2.1.中国网民用户的持续快速增长 (18)2.5.2.2.北京市旅游资源丰富 (19)2.5.2.3.“农家游”又在兴起 (19)2.5.2.4.市场潜力很大 (19)2.5.2.5.服务的创新化 (20)2.5.2.6.“SNS”社区网站蓬勃发展 (20)2.5.2.7.人们对精神文明的追求逐渐加深 (20)2.5.3.劣势（Weakness） (20)2.5.3.1.融资困难 (20)2.5.3.2.缺乏专业的技术人才 (21)2.5.3.3.没有可借鉴的商业模式 (21)2.5.3.4.网站初期发展受限 (21)2.5.3.5.营销推广困难 (21)2.5.4.优势（Strength） (22)2.5.4.1.服务群体明确 (22)2.5.4.2.独有的信息的过滤和流向机制 (22)2.5.4.3.将博客和个人空间嵌入网站 (22)2.5.4.4.游戏模式的介入让用户更爱农舍吧 (23)2.5.4.5.融入C2C的电子商务模式 (24)2.5.5.TOWS整合战略 (25)2.6.市场前景预测 (27)3.公司战略 (27)3.1.公司名称： (27)3.2.公司介绍 (27)3.3.愿景陈述 (27)3.4.发展规划 (28)3.4.1.短期目标 (28)3.4.2.中期目标 (28)3.4.3.远期目标 (28)3.5.企业文化 (29)3.6.公司管理团队介绍 (29)3.7.公司产权结构 (30)3.8.公司组织架构 (30)4.农舍吧网站介绍 (31)4.1.网站概述 (31)4.2.商业模式 (31)4.2.1.服务对象 (31)4.2.1.1需求方面 (31)4.2.1.2供给方面 (32)4.2.1.3服务对象小结 (32)4.2.2.经营内容 (32)4.2.2.1.主营业务 (32)4.2.2.1.1.业务名称 (32)4.2.2.1.2.业务简介 (32)4.2.2.1.3.业务的运作 (33)4.2.2.2.配套业务 (36)4.2.2.2.1.旅游信息展示服务 (36)4.2.2.2.2.住宿推荐服务 (36)4.2.2.2.3.餐饮推荐服务 (36)4.2.2.2.4.智能推荐系统和路线图分享推荐服务 (37)4.2.2.2.5.游戏和个人空间等娱乐活动 (39)4.2.3.收入来源 (40)4.3.网站构架 (40)4.3.1.一级页面构架 (40)4.3.2.部分二级页面构架 (43)4.3.2.1.欢乐农场 (43)4.3.2.2.网上商城 (43)4.3.2.3.个人空间、农场游戏、农场社区 (43)4.3.2.4.个人用户管理界面页面构架示意图 (44)4.3.2.5.分类信息页面构架示意图 (45)4.3.2.6.单个信息页面构架示意图 (45)4.3.2.7.法律声明 (45)4.4.网站功能 (47)4.4.1.农舍吧游戏与个人空间模式 (47)4.4.1.1.农舍吧游戏 (47)4.4.1.2.个人空间 (51)4.4.2.“三天游”旅游方案推荐 (53)4.4.3.信用评价体系 (53)4.4.3.1.旅游农舍评价体系 (53)4.4.3.2.旅游装备提供商的评价体系 (54)4.4.4.会员管理 (55)4.4.4.1.个人会员注册 (55)4.4.4.1.1.游客 (55)4.4.4.1.2.普通VIP贵宾用户 (56)4.4.4.1.3.高级VIP金卡用户 (56)4.4.4.1.4.VIP钻石卡用户 (56)4.4.4.2.商家注册 (56)4.4.5.支付系统 (58)4.4.5.1.支付方式和交易流程 (58)4.4.5.1.1.支付宝安全支付 (58)4.4.5.1.2.银行或者邮局转账支付 (58)4.4.5.2.第三方支付平台 (58)4.4.6.其他功能 (58)4.4.6.1.“农舍8”即时通讯工具 (58)4.4.6.2.《农舍吧》电子杂志订阅业务 (59)4.4.6.3.游戏增值业务 (59)4.4.6.4.大赛比拼 (59)4.4.6.5.抽奖体系 (59)4.4.6.6.旅游商家广告业务和在线调查业务 (60)4.4.6.7.手机增值业务 (60)4.5.网站建设 (60)4.5.1.网站开发策略 (60)4.5.2.网站风格定位 (60)4.5.3.网站开发关键技术 (61)4.5.3.1.动态网页技术 (61)4.5.3.2.CA认证和PKI技术 (61)4.5.3.3.电子支付技术 (61)4.5.3.4.用户安全技术 (62)4.5.3.4.1.信息加密技术 (62)4.5.3.4.2.身份认证技术 (62)4.5.3.4.3.信息隐藏技术 (62)4.5.3.5.网站安全技术 (63)4.5.3.5.1.防火墙技术 (63)4.5.3.5.2.入侵检测技术 (63)4.5.3.5.3.病毒检测与防护技术 (63)4.5.4.网站开发周期 (64)4.5.4.1.第一阶段：网页制作 (64)4.5.4.2.第二阶段：网站测试 (64)4.5.4.3.第三阶段：网站优化 (65)4.5.5.网站维护 (65)4.5.5.1.改变页面布局 (65)4.5.5.2.网站更新 (65)4.5.5.3.网站错误的检测与排除 (65)4.5.5.4.添加或删除功能模块等 (65)5.营销策略 (66)5.1.整体营销策略 (66)5.2.商家营销策略 (67)5.2.1.推广策略 (67)5.2.2.营销手段 (67)5.3.农舍主营销策略 (68)5.4.个人用户营销策略 (68)5.4.1.初期推广 (68)5.4.2.广告词设计 (68)5.4.3.电视、报纸、杂志等媒体推广 (68)5.4.4.社区实体宣传 (69)5.4.5.“SNS”社区网站推广 (69)5.4.6.在搜索引擎上注册 (69)5.4.7.网站资源合作 (69)5.4.8.网络广告 (70)5.4.9.电子邮件营销 (70)5.4.10.无线网络营销 (70)5.4.11.病毒式营销 (70)5.4.11.1.动态卡片传播 (70)5.4.11.2.QQ/MSN群以及免费电子书传递 (70)5.4.12.积分促销策略 (71)6.财务分析 (72)6.1.基本假设 (72)6.1.1.税率 (72)6.1.2.贴现率 (72)6.1.3.利润分配方案 (72)6.1.4.固定资产折旧 (72)6.1.5.无形资产分五年摊销 (72)6.2.投资预算与融资方案 (72)6.2.1.投资预算 (73)6.2.2.筹资方案 (73)6.3.赢利模式和收入预测 (74)6.3.1.广告收入 (74)6.3.2.会员费收入 (75)6.3.2.1.个人会员费收入 (75)6.3.2.2.旅游商家会员费 (75)6.3.2.3.农舍主会员费 (76)6.3.3.交易额提成 (78)6.3.4.网上商城收入 (78)6.3.5.手机增值业务收入 (78)6.3.6.游戏业务收入 (79)6.4.预计财务报表 (80)6.4.1.预计资产负债表 (80)6.4.2.预计利润表 (81)6.4.3.现金流量表 (82)6.5.农舍吧项目估价 (82)6.6.风险规避与退出机制 (83)6.6.1.风险规避 (83)6.6.2.退出机制 (83)7.风险分析与解决方案 (84)7.1.技术风险 (84)7.1.1.技术风险分析 (84)7.1.2.技术风险对策 (84)7.2.市场风险 (85)7.2.1.市场风险分析 (85)7.2.2.市场风险对策 (85)7.3.管理及人才风险 (86)7.3.1.管理及人才风险分析 (86)7.3.2.管理及人才风险对策 (86)7.4.财务风险 (86)7.4.1.财务风险分析 (86)7.4.2.财务风险对策 (87)7.5.法律风险 (87)7.5.1.法律风险分析 (87)7.5.2.法律风险对策 (87)附录一：认种一棵树的成本 (88)附录二：果树认种协议 (89)附录三：菜园认种协议 (91)附录四：认种一平方米菜园的成本 (93)附录五：奶牛养殖成本 (94)1.执行总结1.1.公司概述1.1.1.公司名称“开心农舍”有限责任公司1.1.2.运营网站农舍吧电子商务网站“农舍吧”网站是一个B2C电子商务旅游中介网站，融合C2C的运作模式，它的主旨是通过提高整合郊区及农村或边远地区的农舍拥有的土地等资源（以下简称“农场”），开发其利用空间，同时满足城市居民体验农场生活的需要，提高农舍资源的单位收益。
全国高校首届电子商务“三创”挑战赛
江西赛区参赛队获奖名单
本科组：
附件二：
全国高校首届电子商务“三创”挑战赛江西赛区最佳指导教师名单本科组：
附件三：
全国高校首届电子商务“三创”挑战赛江西赛区优秀指导教师名单本科组：
附件四:
全国高校首届电子商务“三创”挑战赛江西赛区优秀班集体获奖名单
1、江西师范大学2007级电子商务班
2、南昌大学2007级电子商务1班
欢迎您的下载，
资料仅供参考！
致力为企业和个人提供合同协议，策划案计划书，学习资料等等
打造全网一站式需求。
