国际商务英语
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International Business English国际商务英语Lesson 1 International Business第一课国际商务*International business refers to transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export, such as business between Hong Kong and Taiwan.*International business involves more factors and thus is more complicated than domestic business. The following are some major differences between the two.1). The countries involved often have different legal systems, and one or more parties will have to adjust themselves to operate in compliance with the foreign law.2). Different counties usually use different currencies and the parties concerned will have to decide which currency to use and do everything necessary as regards conversion etc. Uncertainties and even risks are often involved in the use of a foreign currency.3).Cultural differences including language, customs, traditions, religion, value, behaviour etc. often constitute challenges and even traps for people engaged in international business.4). Countries vary in natural and economic conditions and may have different policies towards foreign trade and investment, making international business more complex than domestic business.*With the development of economic globalisation, few people or companies can completely stay away from international business. Some knowledge in this respect is necessary both for the benefit of enterprises and personal advancement.*International business first took the form of commodity trade, i.e. exporting and importing goods produced or manufactured in one country for consumption or resale in another. This form of trade is also referred to as visible trade. Later a different kind of trade in the form of transportation, communication, banking, insurance, consulting, information etc. gradually became more and more important. This type of trade is called invisible trade. Today, the contribution of service industries of the developed countries constitutes over 60% of their gross domestic products and account for an increasing proportion of world trade. *Another important form of international business is supplying capital by residents of one country to another, known as international investments. Such investments can be classified into two categories. The first kindof investments, foreign direct investments or FDI for short is made for returns through controlling the enterprises or assets invested in in a host country.*The host country is a foreign country where the investor operates, while the country where the headquarters of the investor is located is called the home country. The second kind of investment, portfolio investment, refers to purchases of foreign financial assets for a purpose other than controlling. Such financial assets may be stocks, bonds or certificates of deposit.Stocks are also called capital stocks or bonds. Bonds are papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. The maturity period of a bond is at least one year, often longer, for example five, or even ten years. Certificates of deposit generally involve large amounts, say 25 thousand US dollars *Besides trade and investment, international licensing and franchising are sometimes taken as a means of entering a foreign market. In licensing, a firm leases the right to use its intellectual property to a firm in another country. Such intellectual property may be trademarks, brand names, patents, copyrights or technology. Firms choose licensing because they do not have to make cash payments to start business, and can simply receive income in the form of royaltyBesides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management. The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country. However it is not advisable to use licensing in countries with weak intellectual property protection since the licensor may have difficulty in enforcing licensing agreement.*Franchising can be regarded as a special form of licensing. Under franchising, a firm, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty. In comparison with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.*The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business.*Other forms for participating in international business are management contract, contract manufacturing, and turnkey project.*Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume. Sometimes bonusesbased on profitability or sales growth are also specified in management contracts.Government policies often have a lot to do with management contracts. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical choice enabling a foreign company to operate in the industry without owning the assets*By contract manufacturing, a firm can concentrate on their strongest part in the value chain, e.g. marketing, while contracting with foreign companies for the manufacture of their products. Such firms can reduce the amount of their resources devoted to manufacture and benefit from location advantages from production in host countries. However, loss of control over the production process may give rise to problems in respect of quality and time of delivery.*For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. Such projects are often large and complex and take a long period to complete. Payment for a turnkey project may be made at fixed total price or on a cost plus basis. The latter way of payment shifts the burden of possible additional cost over the original budget onto the purchaser *BOT is a popular variant of the turnkey project where B stands for Build, O for operate and T for transfer. For a BOT project, a firm operate a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project. Needless to say, the contractor has to bear the financial and other risks that may occur in the period of operation.*Some Words and Expressionscustoms area 关税区in compliance with 遵从,遵照conversion n.货币兑换visible trade 有形贸易resale n.转售invisible trade 无形贸易gross domestic product 国内生产总值for short 缩写为account for 占……比例headquarters n.总部trap n.陷阱,圈套portfolio investment 证券投资stocks n.股票bonds n.债券maturity n.(票据等)到期,到期日certificate of deposit 大额存单other than 而不是licensing n.许可经营franchising n.特许经营n.商标advisable adj.可行的,适当的patent n.专利royalty n.专利使用费,许可使用费,版税copyright n.版权licensor n.给予许可的人licensee n.接受许可的人franchiser n.给予特许的人franchisee n.接受特许的人logo n.标识,标记management contract 管理合同expertise n.专门知识bonus n.红利,奖金,津贴flat adj.一律的,无变动的contract manufacturing 承包生产value chain 价值链turnkey project 交钥匙工程BOT(Build, Operate, Transfer)建设,经营,移交Stand for 表示,代表variant n.变形,变体Lesson twoIncome Level and the World Market第二课收入水平和世界市场This lesson discusses the relation between the income level and the market potential, and the features of high income, middle income and low income markets.Special analyses are made on Triad, i.e. the markets of North America,European Union and Japan, as well as other markets that are closely related with China.The first two paragraphs mainly deal with GNP and GDP, two important concepts usedto indicate the total size of an economy. GDP, Gross Domestic Product, stresses the place of production while GNP, Gross National Product, on the ownership of production factors.GDP is used by most countries now where as GNP was more popular before the 1990s. The actual figures of a country’s GNP and GDP are, however, quite similar in most cases and we can use whichever figure that is available.TEXT:In assessing the potential of a market, people often look at its income level since it provides clues about the purchasing power of its residents. The concepts national income and national product have roughly the same value and can be used interchangeably if our interest is in their sum total which is measured as the market value of the total output of goods and services of an economy in a given period, usually a year. The differenceis only in their emphasis. The former stresses the income generated by turning out the products while the latter, the value of the product s themselves. Gross National Product, GNP, and Gross Domestic Product, GDP, are two important concepts used to indicate a country’s total income. GNP refers to the market value of goods and services produced by the property and labor owned by the residents of an economy. This term was used by most governments before the 1990s国民生产总值(GNP)是最重要的宏观经济指标,它是指一个国家地区的国民经济在一定时期(一般1年)内以货币表现的全部最终产品(含货物和服务)价值的总和。
学习目标1、Income Level and the World Market2、Regional Economic Integration3、Economic GlobalizationGNP and GDPPer capita income and per capita GDPHigh-income, middle income and low-income countriesStandards for classificationRepresentative countriesTriad and QuadUnited StatesWestern EuropeJapanCanadaOther important markets for ChinaTrade Terms1.GNP国民生产总值: Gross national Product. The market value of goods and services produced by the property and labor owned by the residents of an economy.Trade Terms2.GDP国内生产总值: Gross Domestic Product. The market value of all goods and services produced within the geographic area of an economy.Trade Terms3.National income国民收入4.Per capita income人均收入Trade Terms5.Per capita GDP人均国内生产总值: It is calculated by dividing its total GDP by its population, which reveals the average income level of consumers.Trade Terms6.PPP购买力平价: Purchasing power parity7.Consumerism消费主义8.Income distribution收入分布: The proportions of its rich, middle income and poor people.Trade Terms9.Infrastructure基础设施10.Staple goods大路货11.Invoice (开)发票12.Creditor country债权国Trade Terms13. OECD经合组织,经济合作与开发组织:Organization for Economic Cooperationand Development.14. The Commonwealth of IndependentStates 独联体,独立国家联合体Trade Terms15. ASEAN 东盟,东南亚国家联盟: Associationof Southeast Asian Nationals.16. NIEs(亚洲四小虎): Newly IndustrializedEconomies17. Factors of production生产要素Trade TermsGNP and GDP are two important concepts used to indicate a country’s totalincome. The difference between them isthat the former focuses on ownership ofthe factors of production while the latterconcentrates on the country whereproduction takes place.Trade TermsIn assessing the potential of a country as a market, people often look at per capita income since it provides clues about the purchasing power of its residents..Trade TermsCountries of the world are divided by the World Bank into three categories of high-income, middle-income and low-income economies.Trade TermsChina with a per capita income of over $1100 is a middle-income country though it was a low-income country just a few years ago.Trade TermsAs far as China is concerned, other markets we should pay particular attention to are those around us: the Four Tigers, the ASEAN countries, Russia, etc. These countries with very promising market potential and can offer good business opportunities to China.Regional Economic Integration-Business Knowledge(1)Major objectives of regional integration(2)Four levels of regional economic integrationA. Free trade areaB. Customs unionC. Common marketD. Economic unionRegional Economic Integration-Business Knowledge(3)European Union (EU)(4)Asia-Pacific Economic Cooperation (APEC)(5)Organization of Petroleum Exporting Countries (OPEC)Trade Terms1. Economic integration经济一体化2. Free trade area自由贸易区: The members remove barriers to trade among themselves while still adopts each own external policyTrade Terms3. Customs union关税同盟: The members remove barriers to trade among themselves and adopt the same external policy4. Tariff rates关税税率Trade Terms5. Settlement结算,结账6. NAFTA北美自由贸易协定: North American Free Trade AgreementTrade Terms7. Common market 共同市场: The members remove barriers not only to trade but also to factors of production and adopt the same external policy.8. Banknotes circulation 货币流通Trade Terms9. Cartel 卡塔尔10.APEC亚太经合组织,亚洲太平洋经济合作组织: Asia Pacific Economic CooperationTrade Terms11.OPEC石油输出国组织: Organization of Petroleum Exporting Countries12.European Commission 欧盟委员会13.Council of ministers 部长理事会14.Dual-Ministerial Meeting 双部长会议Trade Terms15. Quota Restrictions配额限制16. Economic Union 经济同盟: The members remove barriers not only to trade but also to factors of production, adopt the same external policy and harmonize their taxation, government expenditure, industry policies and use the same currency.Trade Terms17. EU欧盟,欧洲联盟: European Union18. EC欧共体,欧洲共同体: European Community19. Benelux荷比卢(比利时、荷兰和卢森堡三国):Belgium, Netherlands, LuxemburgTrade Terms20. Mercousur 南方共同市场: Southern Cone Customs Union21. ECSC欧洲煤钢共同体: European Coal and Steel CommunityTrade Terms22. EEC欧洲经济共同体: European Economic Community23. EURATOM欧洲原子能共同体,欧洲原子能联营: European Atomic Energy CommunityTrade Terms24. SOM高官会议: Senior Officials Meeting25. TILF贸易投资便利化自由化: Trade and investment liberation and facilitationTrade Terms26. ECOTECH经济技术合作: Economic and technical cooperation27. Political entity 政治实体Trade Terms28. Sovereign state 主权国家29. Multi-polarization 多极化Trade Terms30. Sub-committee 分委员会31. Territory economies 区域经济体Trade Terms32. Pacific Rim 环太平洋圈33. Informal Meeting of Economic Leaders 领导人非正式会议Trade TermsThe past decades witnessed increasingly growing importance of regional economic integration.Trade TermsThe most notable free trade area is the North American Free Trade Agreement (NAFTA), the largest free market formed by the United States, Canada and Mexico in 1991.Trade TermsThe members of an Economic Union are required not only to harmonize their taxation, government expenditure, industry polices, etc., but also use the same currency.Trade TermsThe European Commission is one of the governing organs of the European Union. It is the body that puts proposals to the Council of Minister for decision and sees that the members carry out their duties under the treaty.Trade TermsAPEC was set up at the Ministerial Meeting held in the Australian capital Canberra attended by 12 members of Australia, the United States, Canada, Japan, Republic of Korea, New Zealand and six ASEAN countries.Economic Globalization-Business Knowledge(1) Economic globalization as an objective trendA. Basic featureB. Advantages and negative impactsEconomic Globalization-Business Knowledge(2) Multinational corporationsA. Organization- parent and affiliatesB. Characteristicsa. Enormous in sizeb. Wide geographical spreadc. Longevity and rapid growthEconomic Globalization-Business KnowledgeC. Need, goals and rolesa. Profitb. Securityc. As vehicles for cross-border transfer resourcesEconomic Globalization-Business KnowledgeD. Four typesa. Multi-domestic corporationb. Global corporationc. Transnational corporationd. World companyTrade Terms1. Share holders 股东2. Economic globalization 经济全球化3. Board of directors 董事会4. Inputs 投入Trade Terms5. Economic environment 经济环境6. Parent MNC headquarter 跨国公司母公司,总部7. Affiliate MNC子公司,分支机构,附属机构8. Branch company 分公司Trade Terms9. Subsidiary company 子公司10.Day-to-day running 日常管理Trade Terms11.MNC跨国公司: Multinational corporation, are made up of vast numbers of foreign subsidiaries, companies in which over 50 percent is owned by the parent company.Trade Terms12.Home county 母国: The country where the headquarter of the investor is located.13.Host country 东道国: The host country is a foreign country where the investor operates.Trade Terms14.MNE跨国企业: Multinational enterprise: A typical multinational enterprise shall be defined as a business organization which owns (whether wholly or partly), controls and manages assets, often including productive resources, in more than one country, through its member companies incorporated separately in each of these countries. Each member company is known as a multinational corporation.Trade Terms15.Economies of scale 规模经济16. Increase and growth 数量的增多和规模的增大17. Revenue adjusted for inflation(除去通货膨胀后的)实际收入。
国际商务英语〔5844〕名词解释The theory of absolute advantage 绝对利益学说Free trade area 自由贸易区Creditor country 债权Quotation 报价单A counter-offer 还盘Consignment 寄售Bill of lading 提单invoice 发票Beneficiary 受益人Foreign exchange reserves 外汇储藏foreign exchange control 外汇管制Agency agreement 代理合约/协议Business correspondence 商业信函Customs duties 关税Absolute quota 绝对配额承兑Gain progit 获利Futures trade 世界贸易化Knowledge industry 知识产业People’s Bank of China 中国人民银行Hague Rules 海牙规则Business reputation 商业信誉intellectual property 知识产权Packed of deal 一揽子交易CFR cost and freightCIF cost,insurance and freightexpertise 专家意见expert knowledge or skill,esp.in a particular field; know-howGDP 国内生产总值Gross Domestic ProductAssess 评定估定to judge an amount or valueTap 轻打开发分接to take what is needed from,to exploitTrade liberalization 贸易自由化of trade, the act of government in lifting controls over imports and exportsTariff 关税tax levied by the customsRevenue 收入the total annual income of a stateInput 投入something that is put in businss operationSpecialization 专业化to restrict one’s economic activities to certain particular fieldsMFN 最惠国means most-favoured-nation which is a tariff treament.It is bilaterally given and provides for the lowest tariff in the tariffcode.Bisible trade it involves the import and export of goods.Immigrant remittance 移民汇款it refers to the money sent back to home countries by people working in a foreign land.Tariff 关税duties imposed on goods imported and exportedMaritme 近似的xonnected with the sea or navigationClassification 分类the arrangement of things by groupsContract 合约is an agreement which sets forth binding obligations of the relevant parties. Oral business negotiations 口头商业谈判oral and written. The former refers to direct discussions conducted at trade fairs or by sending trade groups abroad or by inviting foreign customers.Force majeure 不可抗力social or natural calamities that take place beyond the control of a contracting partyFirm offer 实盘an offer whose terms and conditions are binding on the offerer.Inflation 通货膨胀rise in prices bruoght about by the excess demand, expansion of monye supply, credit etc.Fluctuation 波动irregular movement of (prices,exchange rates etc.)Drawee 付款人the person to whom a draft is drawn.Confirming bank 保兑银行the bank that adds its own commitment to an L/C.Bill of exchange 汇票written order drawn by the beneficiary on the bank for the purpose of payment.The invoice 商业发票it is the general description of the quality and quantity of the goods and the unit and total price.Transportation 运输is defined as the movement of freght and passengers from one location to another.Distribution 分配,发行combination of related parts or elements accepted or rejected as a single unit.Insurance 保险is a social device in which a group of individuals transfei risk and provides for payment of losses from funds contributed by all members who transferred risk.F.P.A.(free from particular average) 平安险is a very limited cover confining the insurer’s liability,stectly speaking, to only total loss of the insured cargo,and partial loss of or damage to the cargo is answerable only where the carrying vessel is grounded,sunk or burnt. Regional economic integration is the loosest form of regard economic intergration in which members remove barrier to the flow of goods and services among themselves while each member still adopts its own policy as regardsto trade with outsiders.翻译:1) International business involves more factors and thus is more complicated than domestic business. 国际贸易一般指不同国家的当事人进行的交易,它涉及到许多因素,因而比国内贸易要复杂得多。
国际商务英语贸易术语:1.EXW (Ex Work)工厂交货2.FCA (Free Carrier)货交承运人3.FAS (Free Alongside Ship)船边交货4.FOB (Free On Board)船上交货5.CFR (Cost and Freight)成本加运费6.CIF (Cost Insurance and Freight)成本、保险和运费7.CPT(Carriage Paid to)运费付至8.CIP(Carriage Insurance Paid to)运费、保险费付至9.DAF(Delivered At Frontier)边境交货10.DES(Delivered Ex Ship)目的港船上交货11.DEQ(Delivered Ex Quay)目的港码头交货12.DDU(Delivered Duty Unpaid)未完税交货13.DDP(Delivered Duty Paid)完税后交货mercial Councilor’s Office 商务参赞处15.consignor 委托人、发货人、寄售人16.consignee 受托人、收货人、承售人17.firm 商号、商店、公司18.corporation 公司商会19.private-owned corporation 私有公司20.nonprofit corporation 非营利公司21.public corporation(state-operated corporation)国有公司22.limited liability company (股份)有限公司23.agent 代理人agency 代理代理权sole distributor 独家经销代理sole distributorship 独家经销代理权distributor 经销人distributorship 经销权24.duplicate 副本25.in duplicate 一式两份26.in triplicate 一式三份27.stipulation 规定28.rule 法则w 法律30.term 条款31.cash on delivery 货到付款(缩写C.O.D)32.m/t 公吨33.The sight L/C 即期信用证34.The usance L/C 远期信用证35.The revocable L/C 可撤销信用证36.The irrevocable L/C 不可撤销信用证37.partical shipment(s)分批装运38.Transshipment 转船39.Liner 定期班轮40.Tramp 不定期货轮41.Fragile 易碎42.Easy to Be Damaged 易损43.Easy to Be Deteriorated 易变质44.Inflammable易燃、Explosive 易爆、Poisonous有毒45.。
国际商务英语Packed of deal 一揽子交移民汇款 it refers to Confirming bank 保兑银易the money sent back to 行 the bank that adds its 国际商务英语CFR cost and freight home countries by people own commitment to anL/C.working in a foreign land.名词解释CIF cost,insurance and Bill of exchange 汇票 freightTariff 关税 duties written order drawn by The theory of absolute imposed on goods the beneficiary on the advantage 绝对利益学说 imported and exportedbank for the purpose of expertise 专家意见 payment.Free trade area 自由贸expert knowledge or Maritme 近似的易区skill,esp.in a xonnected with the sea or The invoice 商业发票 it particular field; navigationis the general Creditor country 债权know-how description of the Classification 分类 quality and quantity of Quotation 报价单GDP 国内生产总值 Gross the arrangement of the goods and the unit Domestic Productthings by groupsand total price.A counter-offer 还盘 Assess 评定估定 to Contract 合同 is an Transportation 运输 is Consignment 寄售judge an amount or valueagreement which sets defined as the movement forth binding of freght and passengers Bill of lading 提单Tap 轻打开发分接 to obligations of the from one location to take what is needed relevant parties.another.invoice 发票from,to exploit Oral business Distribution 分配,发行 Beneficiary 受益人Trade liberalization negotiations 口头商业谈combination of related 贸易自由化 of trade, 判oral and written. parts or elements Foreign exchange the act ofgovernment in The former refers to accepted or rejected as a reserves 外汇储备 lifting controls over direct discussions single unit. imports and exportsconducted at trade fairs foreign exchange control or by sending trade Insurance 保险 is a 外汇管制Tariff 关税 tax levied groups abroad or by social device in which a by the customsinviting foreign group of individuals Agency agreement 代理合 customers.transfei risk and 同/协议Revenue 收入 the provides for payment of total annual income of a Force majeure 不可抗力 losses from funds Business correspondence state social or natural contributed by all 商业信函 calamities that take members who transferred Input 投入something place beyond the control risk.Customs duties 关税that is put in businss of a contracting party operationF.P.A.(free from Absolute quota 绝对配额 Firm offer 实盘 an offer particular average) 平承兑Specialization 专业化 whose terms and 安险 is a very limited to restrict one’s conditions are binding cover confining the Gain progit 获利economic activities to on the offerer.insurer’s certain particular liability,stectly Futures trade 世界贸易fieldsInflation 通货膨胀 speaking, to only total 化 rise in prices bruoght loss of the insured Knowledge industry 知识MFN 最惠国 means about by the excess cargo,and partial loss 产业most-favoured-nation demand, expansion of of or damage to the cargo which is a tariff monye supply, credit etc.is answerable only where People’s Bank of China treament.It is the carrying vessel is 中国人民银行bilaterally given and Fluctuation 波动 grounded,sunk or burnt. provides for the lowest irregular movement of Hague Rules 海牙规则tariff in thetariffcode.(prices,exchange rates etc.)Regional economic Business reputation 商Bisible trade it integration is the 业信誉involves the import and Drawee 付款人 the loosest form of regard export ofgoods.person to whom a draft is economic intergration in intellectual property drawn.which members remove 知识产权Immigrant remittance barrier to the flow ofgoods and services among 受到起诉,并被强制做出赔1) What are meant by from New Zealand for Iran themselves while each 偿。
LESSON 1 INTERNATIONAL BUSINESS国际商务1. 国际贸易一般指不同国家的当事人进行的交易,它涉及到许多因素,因而比国内贸易要复杂得多。
International business refers to transaction between parties from different countries. It involves more factors and thus is more complicated than domestic countries.2. 随着经济一体化进程的发展,很少人和公司能完全独立于国际商务之外而存在。
因此,在此方面具有一定的知识是十分必要的,这既有益于企业的发展又有益于个人的进步。
With the development of economic globalization, few people or companies can completely stay away from international business. Therefore, some knowledge in this respect is necessary both for the benefit of enterprises and personal advancement.3. 其他参与国际贸易的形式有管理合同、承包生产和“交钥匙”工程。
Other forms for participating in international business are management contract, contract manufacturing, and turnkey project.4. 国际贸易最初以商品贸易的形式出现,即在一国生产或制造商品而出口或进口到另一国进行消费或转售。
International business first took the form of commodity trade, i.e. exporting and importing goods produced or manufactured in one country for consumption or resale in another.5. 除了国际贸易和投资,国际许可和特许经营有时也是进入国外市场的一种方式。
国际商务英语考研科目摘要:1.考研科目的概述2.国际商务英语考研的主要科目3.各科目的考试内容和重点4.备考建议正文:【考研科目的概述】随着我国对外开放的不断深入,国际商务英语已经成为了一个越来越重要的领域。
对于想要在这个领域深造的学生来说,参加国际商务英语考研是一个很好的选择。
那么,国际商务英语考研都包括哪些科目呢?【国际商务英语考研的主要科目】国际商务英语考研的主要科目包括以下几个方面:1.政治:这也是全国硕士研究生入学考试的公共科目,主要考察学生的马克思主义哲学、中国特色社会主义理论体系、科学社会主义和国际共产主义运动等方面的知识。
2.英语一:这是国际商务英语考研的公共外语科目,主要考察学生的英语阅读、写作、翻译和听力等方面的能力。
3.国际商务专业课:这是国际商务英语考研的专业科目,主要考察学生的国际贸易、国际金融、国际投资、跨国公司管理等方面的知识。
4.英语专业课:这是国际商务英语考研的另一门专业科目,主要考察学生的英语语法、词汇、翻译、写作等方面的能力。
【各科目的考试内容和重点】1.政治:考试内容包括马克思主义哲学、中国特色社会主义理论体系、科学社会主义和国际共产主义运动等。
重点是理解和运用马克思主义哲学和中国特色社会主义理论体系分析现实问题。
2.英语一:考试内容包括阅读理解、写作、翻译和听力等。
重点是提高学生的英语应用能力,特别是阅读和写作能力。
3.国际商务专业课:考试内容包括国际贸易、国际金融、国际投资、跨国公司管理等。
重点是理解和运用国际商务的基本理论和方法分析实际问题。
4.英语专业课:考试内容包括英语语法、词汇、翻译、写作等。
重点是提高学生的英语专业能力,特别是翻译和写作能力。
【备考建议】1.制定合理的学习计划,合理分配时间,避免临阵磨枪。
2.注重基础知识的学习,特别是英语基础知识和国际商务理论知识的学习。
3.多做真题,通过做真题了解考试的重点和难点,提高自己的应试能力。
国际商务英语
《国际商务英语》自1999年起开设,主要面向英语专业本科、商务英语专业及国际商务专业的学生,着力培养学生商务环境下的语言应用能力。
2009年3月,组建ESP商务英语课程群,本课程内容模块与《国际商务函电》、《国际商务理论与实务》内容模块合理融合,相互支撑,共同打造学生英语语言应用能力。
经过十余年的建设与发展,课程各环节建设逐渐成熟,师资队伍层次不断提高,实践条件日趋完备,教学效果名列前茅。
本课程从英语专业本科教学实际出发,近年来继续改革课程教学模式,创新教学方法和教学手段,加强教学环境与实训条件建设,不断提高教学质量,使其产生了更大的辐射作用和社会效应。
本课程的网络教学资源丰富,构建的课程网络教学平台,注重学习情境、学习资源、学习环境(非教学环境)、学习活动等设计,根据学习者的个性特征,提供与学习者水平相适应的丰富多彩的学习材料,提供个性化教学信息资源和适应性教学指导。
网络教学资源,配有丰富的课件、案例、习题、实训实习项目、商务英语视频短片等教学相关资料。
通过高水平教学网站的影响,为商务英语课程提供示范和优质共享的教学资源;为教师提供切实可行的教学参考。
不受学校、地域的限制,为英语、商务英语等各专业学生提供自主学习环境和优质学习资源,将课堂教学延伸到课外,搭建广阔的教学和实践平台,使教学迈上一个新台阶。
目前本课程的网上教学资源有:
1.国际商务英语(初级)教学大纲
2.国际商务英语(高级)教学大纲
3.国际商务英语课程电子教案(初级)
4.国际商务英语课程电子教案(高级)
5.商务英语系列习题、模拟题集及答案
6.参考文献目录
7.实训指导卡
8.主讲教师现场教学录像
9.立体化教学资源
10.国际商务英语学习指南
11.国际商务英语试题库及答案
以上资源均已上网并对学生免费开放。
学生通过浏览精品课程网站,就能够形象的了解课程的教学目标与教学内容,学习目的更为明确也更有针对性;教学录像与立体化的教学资源能够辅助课堂学习,而学习指南与系列习题与测试,则能够帮助学生对学校效果进行实时监测,从而将精品课程的应用与自己的学习有机结合起来。
网站资源所展现的媒体类型有文本、图形、图像、动画、视频、声音等,改变了传统课堂教学中单一文字或孤立静止图形传递的局限,以利用学生各种感官进行学习为出发点,激发学生全身反应,在直观性、趣味性和富有感染力的情景下,通过观其形、辨其色、听其声、会其意、记其义、发其音来整体地学习。
另外,学生可以按照自己的学习基础、学习兴趣来自主选择学习内容,选择适合自己水平的练习和自己喜欢的教学模式。
学生在这样的交互式学习环境中从被动接受变为主动参与。
总之本课程通过网络资源的共享,发挥了精品课程作为优质教学资源的内在价值,以促进学生的自主学习、协作学习、探索性学习,促进教学质量提高,同时实现了精品课程与现代信息技术的广泛结合,通过开发网络教学资源,构建网上教学体系,创建开放式、资源丰富的教学网站等形式,实现学生的实时化、个性化和研究式学习,培养学生的自主学习能力和创新学习能力,构建了一种以学生为主体、以教师为主导、以培养学生能力为目的的新的教学模式。