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浅谈商务英语谈判过程中礼仪的重要性作者：吴姗姗来源：《智富时代》2016年第03期【提要】礼仪是国际交往中重要的组成部分，每个国家由于文化的不同，其礼仪也不同。
在国际商务英语谈判过程中，礼仪不仅会会给我们带来正面的效益，同时也有可能会给我们带来负面的影响，因此，在国际商务英语谈判过程中，我们一定要考虑其地位之重要，以免给我们带来不必要的麻烦，导致谈判失败。
【关键词】商务英语；谈判；礼仪；重要性在国际社会漫长的历史长河中，人们由于地域的不同，文化的差异，形成了不同的礼仪特点，这些礼仪有些是相通的，而有些则是相悖的，因此，在国际交往过程中，我们尤其需要提前掌握交往对象的文化背景和语言特点，否则就会给我们带来不必要的麻烦。
在国际谈判过程中，由于英语的广泛性，所以其在国际交往中的地位也是处于绝对的位置的。
而在国际商务英语谈判过程中，我们不但要掌握住英语的礼仪与文化特点，还要掌握好相关国家人们的礼仪与文化，以免使我们的谈判陷入僵局。
一、国际商务英语谈判礼仪与文化差异概述礼仪是一种，行为，它是人们在交往过程中形成的，并以一定的形式得以实施的完整行为。
所谓商务英语谈判礼仪，就是指在长期的国际商务英语谈判过程中形成的符合国际惯例的行为和活动规范。
这里面既包括本国人的特点，也包括国际社会通用的礼仪，因此，我们在进行商务英语谈判过程中，一定要重视，才能使我们能跟得上国际化的进程。
任何国家的文化在礼仪上，无外乎是包含三个方面，一个方面是对己，一个方面是敬人，还有一个方面是国家传统文化的传承。
在对己方面，有的国家十分重视个人的行为，比如在英语的传统国家英国，他们就非常重视礼仪，比如“lady first”、“gentleman”等，都是不列颠人在长期的历史发展过程中保留下来的优良的传统；而有的国家则会以另一种方式存在，比如说日本，他们就主要以“父系氏族”中男子的特点加以实现男人的重要地位，女人则属于从属地位，这样一来，大多数的礼仪都与男子相关。
商务谈判英语中的礼貌原则商务谈判是商业交往中必不可少的一部分，而英语是全球商务谈判的通用语言。
在商务谈判英语中，礼貌原则是非常重要的一项交流准则。
本文将探讨商务谈判英语中的礼貌原则，帮助读者更好地进行商务谈判。
在商务谈判英语中，礼貌原则主要体现在以下几个方面：尊重对方：在谈判中，要始终保持对对方的尊重，避免使用粗鲁或冒犯的语言。
平等对待：以平等的心态对待对方，避免语言上表现出优越感或贬低对方。
委婉表达：对于可能产生分歧或冲突的问题，要以委婉的方式表达自己的观点。
保持幽默：适当的幽默可以缓解紧张气氛，增进双方的感情。
在商务谈判英语中，一些常用的礼貌用语对于建立良好的谈判关系非常有帮助。
以下是一些常见的礼貌用语：Thank you：感谢对方的帮助或支持。
If you please：礼貌地请对方做某事。
Would you mind：询问对方是否介意做某事。
在商务谈判中，常见的礼貌原则错误包括过度礼貌和礼貌不足。
过度礼貌往往会给对方造成不真实或距离感，影响双方的信任和合作。
而礼貌不足则可能导致对方感到不满或产生冲突。
以下是一些纠正这些错误的方法和建议：避免使用过于正式或客套的语言，以免给对方造成不真实的感觉。
在适当的时候表达自己的观点和立场，但要避免过于直接或冒犯对方。
在谈判中保持冷静和理性，避免受到情绪的影响而做出冲动的言行。
对于可能出现分歧或冲突的问题，要尝试从对方的角度去理解和考虑。
商务谈判英语中的礼貌原则是商业交往中非常重要的一项交流准则。
在商务谈判中，要始终保持对对方的尊重、平等对待、委婉表达和保持幽默。
要注意避免过度礼貌和礼貌不足等常见的礼貌原则错误。
正确的礼貌原则应用可以帮助建立良好的谈判关系，增进双方的感情，促进商业交往的成功。
因此，在商务谈判英语中，我们应始终注意礼貌的表达方式，以实现良好的沟通效果。
在全球化日益加深的今天，商务英语谈判作为跨文化、跨语言交流的重要手段，越来越受到人们的。
商务接待礼仪英文English:Business reception etiquette is an important aspect of professional interactions. When welcoming guests, it is important to ensure they feel comfortable and valued. This can be achieved by greeting them warmly, offering a firm handshake, and maintaining good eye contact. It is also important to address them by their proper title and surname unless instructed otherwise. During the reception, it is essential to make introductions, ensure the guests have everything they need, and engage in polite conversation. It is crucial to be attentive to their needs and make them feel respected and well taken care of. Additionally, it is important to follow up after the reception with a thank-you note or email to show appreciation for their visit.中文翻译:商务接待礼仪是专业互动中的重要方面。
在迎接客人时，确保他们感到舒适和受重视是很重要的。
这可以通过热情地问候他们、握手并保持良好的眼神交流来实现。
简短商务礼仪英文版在商务场合中，应该怎么样用英语得体呢?下面是小编搜集整理的一些内容，希望对你有帮助。
商务礼仪的英文版1被国际社会公认的“第一礼俗”是什么?What's the “first custom” in the international society? 被国际社会公认的“第一礼俗”是什么?“Lady first”.女士优先。
2社交中的“三A原则”指的是什么?What is the “ThreeA” principle in social communications? 社交中的“三A原则”指的是什么?Accept 接受对方;Appreciate 重视欣赏对方;Admire 赞美敬佩对方。
3在国际礼仪中，TOP指的是哪三个原则?What does TOP mean in the international etiquette? 在国际礼仪中，TOP指的是哪三个原则?Time时间;Objective目的;Place 地点。
4和西方人交谈时，应避免哪八个话题?When you are talking with people from western countries, eight topics should beavoided. What are they? 和西方人交谈时，应避免哪八个话题?Age, marital status, salary, experience, address, personal life,religious belief, politics, and opinions about other people.年龄，婚否，收入，经历，住址，个人生活，宗教信仰，政治见解，以及对他人的看法。
5哪三个词在社交场合最常用?Which three words are the most common ones in social life? 哪三个词在社交场合最常用?Thanks谢谢;Excuse me (sorry) 对不起;Please 请。
商务礼仪英语中英文对照篇一：商务礼仪中英对照Etiquette for Business DinnerYour image matters, especially when you’re in a business environment. Whether you’re going to a business lunch with your peers, recruiters, clients or partners, you need to make sure you behaveappropriately. We’ve put together this handy guide, with tips gathered from the business etiquette, to help make sure that someone call you out at your next business meal.Before the Meal餐前礼仪◇Shake hands with all present at the table. If necessary, introduce yourself. Concentrate on remembering your host/hostess’s name. 与到场的客人握手致意，如果需要，介绍一下自己。
努力记住男女主人的姓名。
◇Remain standing until host sits.在主人落座之前保持站立。
◇Place your napkin on your lap after everyone is seated and after your host has moved his/her napkin.在所有人落座之后，主人展开餐巾，这时你也可以将餐巾展开平铺在膝盖以上部位。
◇Don’t ask the waiter to explain everything on the menu; you will annoy others and appear indecisive.不要让侍者为你一一讲解菜单上的菜品，这样会招人讨厌而且显得你缺乏主见。
The Role of Business Etiquette in International BusinessNegotiationAbstractSince international business communication has developed rapidly, business communication among people from other nations happen more frequently, and the significance of the business etiquette become more obvious. In this time of global commercialization, every business negotiators and even every citizens see business etiquette as a required course, which can make a big difference to their career life and even their everyday life.This paper aims to explain the meaning of business etiquette and international business negotiation, to analyze the cultural difference in international business negotiation, and highlight the importance of business etiquette in international business negotiation. Another purpose of this paper is to let more people to know how to behave well in an international business negotiation occasion with proper manner by the way of exploring the appropriate application of business etiquette. To sum up, the study on the business etiquette in international business negotiation is beneficial for negotiators or those people who want to be negotiators to improve their knowledge in cultural difference, get a better understanding of business etiquette and prompt the success of negotiation. Keywords: business etiquette, cultural differences, international business negotiation商务礼仪在国际商务谈判中的角色摘要随着国际商务发展得越来越快，在不同国家之间的商务交流越来越多，商务礼仪也变得越来越明显。
简短商务礼仪中英文版无论在国际商务宴会，还是商务合作会议中我们都不可避免地会与他人用英文交流。
下面是小编搜集整理的一些简短商务礼仪中英文版，希望对你有帮助。
常用简短商务礼仪中英文版【情景再现】一位美国客户来到Catherine的办公室洽谈业务，该客户非常友好，业务谈得很成功。
事毕，美国客户谢绝了Catherine的午饭邀请，起身要走，Catherine站起身来，欲送他出办公室，客户摇摇手说：I will see myself out, please.【小编的小喇叭】I will see myself out, please.请留步，不用送了。
see这个词我们都很熟悉，我们还学过它的一个习语see sb. off，意为“送别某人”;今天我们学的这个see sb. out意思是“送某人出门”。
这些习语的意思都是固定的，不能根据字面意思而误解为“看着某人出门”。
因此平时需要多积累，并付诸应用，这样才能将知识消化，为我所用。
【英语情景剧】Jane: It's very late. I have to go home now.简：现在很晚了，我得回家了。
Shirley: OK, let me see you out.雪莉：好吧，那我送你出去。
Jane: Well, I'll see myself out, thank you.简：哦，谢谢，请留步。
【情景再现】Tom最近他经常陪一名美国同事参加商务会议，可他还和平常一样，随便穿一件休闲衣就赶去参加会议，完全没有一个职业经理人的样子。
一天，参加完会议，美国同事提议他去商场买套西装，而Tom 不以为然，这位同事就说：You know that chothes make the man.【小编的小喇叭】Clothes make the man. 人靠衣装。
我们经常说“人靠衣装，马靠鞍”，这句话的对应英文就是Clothes make the man.值得注意的是这里的make的用法，它在此意为“有利于……的发展，创造出，产生”，例如：Practice makes a winning team.勤加训练必有助于球队获得胜利。
学号：109成绩：西安翻译学院高职高专毕业论文题目：礼仪在商务谈判中的作用作者：指导教师专业班级 08级商务英语01班院系外国语学院完成日期 2011年3月礼仪在商务谈判中的作用外国语学院08商务英语01班（西安翻译学院,陕西西安710105）The Function of Etiquette in Commercial NegotiationsXu TingtingBusiness English Class01, Grade2008, Foreign Language School(Xi’an Fanyi University, Xi’an 710105, China)摘要:随着中国经济的迅速发展，商务活动也日益增多。
商务活动中的礼仪就好比是活动的论调。
其中，商务谈判是为双方磋商合作事宜，达成合作关系而进行的，是一个严谨而又重要的过程。
促使商务谈判成功的因素有很多，但礼仪在谈判中的效应占有十分重要的位置，相关的礼仪在这个过程中也就更显重要了。
本文简单的谈论了商务谈判、商务谈判中的礼仪，以及礼仪在其中发挥的重要作用。
关键词：商务谈判；商务礼仪；礼仪的作用Abstract: With the rapid development of Chinese economy,business activities are increasing.In business activity etiquette is like activities of rhetoric.Among them, the businessnegotiation is for both sides consultations and cooperation matters, reached cooperationrelations and undertake, is a rigorous and important process.Prompted businessnegotiations success on a number of factors, but the effect of etiquette in negotiationsoccupies very important position, the related etiquette in this process is more important.This paper briefly discussed the commercial negotiations, the commercial negotiations ofetiquette, and etiquette in which play an important role.Key Words: Business negotiation; Business etiquette; Etiquette role引言随着改革开放步伐的加快, 对外交往日益频繁, 国与国之间的交流也越来越广泛, 特别是社会信息化提高, 国际互联网的开通使更多的人足不出户便涉及到跨文化交际。
商务礼仪的重要性英文篇一：商务礼仪英语Bisiness EtiquetteA Study on International Commercial Etiquette and Its Significance商务礼仪及其意义研究CONTENTS INTRODUCTION????????????????????.1CHAPTER ONE ABCCCCCCCC?????????????. 7Abc???????????????????????. 7Abc ???????????????????????.8Abc????????????????????.???.9CHAPTER TWO ABCCCCCCCC?????????????11???????????????????????. 11???????????????????????12???????????????????????.13CHAPTER THREE?CHAPTER FOUR?? CONCLUSION?????????????????????. REFERENCES?????????????????????内容摘要当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。
同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。
没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。
所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。
国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。
在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。
本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。
商务礼仪中英文篇一：中西方商务礼仪Different Business Etiquette between China and theWestI. IntroductionBusiness etiquette is a kind of civilization accumulation of human being.It becomes fixed during the business communication, being handed down from generation to generation. It is also a kind of standard behavior observed by the businessmen in their communication. Different countries have different culture traditions, so their business etiquette is also different from one another. There are great cultural differences between the cultural cores of Confucian in China and the cores of Christian in the West, which leads to some differences in the business etiquette between China and West.II. The Influence of Cultural Differences on Business Etiquette Differences Between China and the WestGenerally speaking, the differences on business etiquette between China and the West are influenced by several cultural factors, such as values, view of time, view of space, view of diet, verbal habits and nonverbal. The paper mainly focuses on time and space approach.2.1 From the approach of timeThoreau once said,“If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.”Now, we use the phrase “the beat of a diffe rent drummer”to explain any different pace of life. The attitudes toward time vary from culture to culture. And it is understandable that people of different cultures hold different views toward time. When it comes to international business, the view of time can be divided into two types, such as monochromic time and polychromic time. Countries that follow monochromic time perform only one major activity at a time, while countries obeying polychromic time perform several activities simultaneously.The United States is a monochromic culture. In monochromic culture, time is regarded as something tangible. Time is seen as linear and manageable. Therefore, people concentrate on the task at hand, taking time commitments seriously and being accustomed to short-term relationships. For example, in the West, time is a kind ofprecious and limited resource. The business people attend the business meeting on time. If someone was late, he would be considered to be lack of honesty. And the U.S. business peoplealways expect to solve their business problems within twenty to thirty minutes. In monochromic cultures, it is considered a rude to do two things at once, such as reading a journal in a meeting or answering the telephone while someone is in your office. Schedules and keeping appointments are consistent with value of people in monochromic cultures.Chinese people are typical example of polychromic cultures. Chinese people are well adapted to doing several things at once and do not mind interruptions. In their opinion, people are more important than schedules to members of polychromic cultures. Their lifestyle is less organized than that of monochromic people. In their eyes time is just like a circle that does not have the end. So Chinese people are highly distracted and subject to interruptions. They consider time to be casual and flexible. For example, to most Chinese today, time simply flows from one day to the next. If a job is not done today, maybe it will be done the next day or the next. And the business meeting would generally last for several hours.Compared with the Westerners, few Chinese equate time with money. When foreign businessmen arrive in China, most Chinese will make them settle down in hotels and give them an opportunity to rest up. Because Chinese do not expect them toimmediately rush into business. However, generally this arrangement will be politely but firmly rejected by visitors. When Chinese are involved in international business, they will get familiar with the Western concept“time is money”. But they do not automatically relate it to the pace of business.Besides, Chinese do not pay much attention to the appointment. Sometimes even if there is an appointment, the Chinese would not stick to it seriously. When people of different cultures interact, misunderstandings often arise as a result of different time view. For instance, in the Western countries, the business contact would be pre-arranged within three to four weeks. Business people pre-arrange the business contact at least two weeks in America. The appointment is holy to Americans. In the business communication, if someone asks to have a business contact at the lastminute, he will be considered to make trouble or insult the others. On the contrary, the Chinese people pay more attention to relationship. In their business activity, if there is an important person need to be contacted, they could cancel the primary appointment to meet him. It is unacceptable to American business people. This example shows the cultural differences in time sense between China and the West. And it becomesincreasingly important as modern business communications put more and more businessmen in daily contact. If we are to avoid misunderstanding, we need to know better about our own cultural biases and those of others.2.2 From the approach of spaceSpace, is the physical distance between people when they are interacting. It is deeply influenced by culture. When people are having a conversation, the distance between them changes dramatically from one culture to another.Generally speaking, there are four zones when U.S. people interact: the intimate zone, the personal zone, the social zone, and the public zone. The intimate zone, less than 0.46 meters, is reserved for a close friend. And it appears briefly when the business colleagues shake hands. The personal zone, from 0.46 meters to 1.2 meters, is used for giving instructions to someone in an office. The social zone, from 1.2 to3.6 meters, is used for impersonal and formal business meeting. The public distance, over 3.6 meters, is the most formal zone.Americans tend to need more spaces than Chinese. When having a conversation with Chinese, Americans will back away for the Chinese partner is standing too close. Standing too closeto someone in the United States may leave a bad impression on the others, as it implies the person is upset, overbearing, or he is making sexual advances. These negative positions should be avoided in the United States. In China, people prefer to stand close to each other and they think it is a normal and friendly way to communicate with each other.Besides, the arrangement of desks, chairs, and conference table also feature the different styles of communication. When the United States people are conversing, they prefer the face-to-face arrangement of chairs whereas the Chinese prefer side-by-side arrangement. They like this arrangement because they could avoid directeye contact through it.IV. ConclusionWith the globalization of the world economy, organizations are culturally diverse in handling all kinds of business activities, especially multinational cooperation. More and more business people have become aware of the strong impact from culture. And they should have a good understanding of the other business etiquette culture beforehand, which is beneficial for both sides of the business people. Only in this way will it be possible for them to expand their business and make it moreprosperous.篇二：外贸英语：国际实用商务礼仪18条外贸英语：国际实用商务礼仪18条恰到好处的商务礼仪在处理外贸事宜中是十分必要的。
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==礼仪在商务英语谈判中的作用礼仪是国际商务谈判的重要组成部分，是每个参与者必须遵守的规则，可由于国与国之间的文化差异，对一国商人得体的礼仪，对另一国商人则显得不得体，甚至是失礼，从而产生误会、摩擦，有时竟导致商务谈判失败。
作为国际商务谈判人员，了解这些文化差异并采取相应的措施就显得十分必要。
一、国际商务谈判礼仪与文化差异概述礼仪是指在人际交往之中，自始至终地以一定的、约定俗成的程序、方式来表现的律己、敬人的完整行为。
所谓商务谈判礼仪，就是指在长期的商务谈判交往过程中，满足迎合文化的适应性而形成的行为或活动的规范。
国际商务谈判礼仪的作用一是律己，二是敬人，三是反映国家的文明程度。
所谓律己，就是用一定的礼仪来规范自己的行为，表现出良好的内在修养，不仅使自己充满自信，而且获得对方的尊重。
所谓敬人，就是通过一定的礼仪，更好地向对方表达尊重，友好与善意，增进彼此的信任和友谊。
所谓反映国家的文明程度，是因为国际商务谈判是跨国界的商务活动，它不仅仅是个体行为，而且是一个民族行为。
得体的礼仪在一定程度上反映了一个国家、一个民族的文明、文化程度和社会风尚。
文化通常是指人类的全部知识和习俗的总合。
而文化差异是指不同国家、不同地区、不同民族在历史、经济、文化传统及风俗习惯等方面的差异。
对于国际商务谈判中的文化差异，一般应采取承认、了解、理解和尊重的态度和原则。
国际商务谈判礼仪的主要表现形式为：服饰礼仪，见面礼仪，洽谈礼仪和馈赠礼品礼仪。
??二、服饰礼仪服饰礼仪是国际商务谈判中最基本的礼仪。
得体的服饰，不仅是个人仪表美、素质高的表现，而且是对他人的尊重。
商界历来最重视服饰规范，服饰是商人成功的关键。
对国际商务谈判这种正规场合更是要求穿得传统、庄重、高雅。
对于男性，一般应穿西装系领带，一套非常合体的深色套服—通常是蓝色、灰色或黑色—会适合大多数国家，甚至包括出席谈判宴会或看演出。
商务礼仪英文作文（精选20篇）商务礼仪英文篇1Manners are important to happy relations among people. No one likes a person with bad manners. Good manners mean good behaviors in social communication. A person with good manners is always agreeable companion, because he is always thinking of others and respects others.A person with good manners never laughs at people when they are in trouble. Instead， he tries to offer help. when he asks for something，he says “please” and when he receives something，he always says “thanks”。
He does not interrupt other people when they are talking. if he has to interrupt someone who is talking he need to say “ If you don't mind, may I say one word here?” or “ May I interrupt you a moment?” he does not talk loudly or laugh loudly in public. when he sneezes or spits， he uses a handkerchief.Good manners are necessary because one is judged by his manners. One’s manners not only show what kind of education he has received and what his social position is, but they also tend to show what his nature is.商务礼仪英文作文篇2Western refers to Western European countries diet cuisine.Western etiquette.T oday, I introduce to you to eat Westernstyle food etiquette.When seated, the body upright, elbow not placed on, may e your fork and knife, fork, the right hand holds the knife; when the cutting things, keep the fork in the left hand hold the food, right hand with a knife cut into small pieces, fork in the entrance.Do not sip the soup to eat, chew when to shut up.Don'tlick the lips or smacking sound.Overheating, can be cooled before eating, not mouth blown.A cup of coffee when ready to add milk or sugar, add the following to use tsp stirring, TSP will be placed on the coffee saucers.Drink cups should put his right, left hand end saucer, direct mouth to drink, do not use a spoon to scoop a spoonful spoonful of drink.Western food is not only a kind of etiquette, is also a kind of civilization.The westernstyle food etiquette, you learn?商务礼仪英文作文篇3No matter when and where, in no circumstances can we deny the great importance of manners.Firstly, a person with good manners is often considered to be more trustworthy and easygoing, which helps him make more friends and get needed help from others. Besides, people are more willing to show their respect to the polite people and cooperate with them, bringing them many opportunities to change. Still most importantly, being polite helps reduce misunderstanding between people, contributing to a harmonious and enjoyable relationships.Having good manners is regarded as an important part when judging a people whether he or she is a person of good taste, and using polite words is a sign of good manners. We use polite words in our daily life without realizin g it. “please” “thank you” and “sorry” are the three words we use most frequently, which bring us magic power.Being polite is the first and most important step to develop good relationship since polite words make it easy for people to communicate with others. Being polite show your respect to others so that they are likely to build relations with you. Always saying polite words will make others feel comfortable andrepected, then when you need help they are willing to give you a hand. Moreover, using polite words can bring you friends who has the same character with you,as the old saying goes “Birds of a feather flock together”. The people around you may build a better you.商务礼仪英文作文篇4The Englishman love to behave gentlemanly and the Englishwoman love to behave ladily. They also show their respect to ladies. They always say" Lady first". In their daily life. the English pay attention to their appearance. They dress neatly. They shake hands when they meet other. When they are with others, they usually say "please""thank you""sorry" and so on. The breakfast in Britain is very rich. Usually there are all kinds of egg products, oatmeal, bacon, ham, sausages, butter, jam, bread, milk, juice, coffee and so on. They are popular with the western countries. What's more, the English like drinking tea. They have the habit of drink afternoon tea at about 3 in the afternoon. They enjoy drinking tea and treat it as a kind of seeing friends.商务礼仪英文作文篇5《国际商务礼仪英文教程》由九章构成，涵盖了国际商务活动礼仪的方方面面，内容丰富多彩，文字流畅易懂，是一本适于经贸类专业学生学习英语的好教材。
商务英语---礼仪之道实用商务英语---礼仪之道商务礼仪—— In the Home1) The Right Time to ArriveWhen invited to luncheon, dinner, or supper, it is very impolite to arrive late, as it is usually planned to have the meal at the exact hour given in the invitation.2) In arrivalWhen you arrive, the hostess or some member of the family will probably meet you at the door and take your coat and hat. In the winter time you should dress more lightly than usually, as you may expect the rooms to be warmer than in most Chinese homes.3) In a few minutes the hostess will ask her guests to come in to dinner. She may or may not ask each gentleman to take a lady in. If she does, the lady will take the gentleman''s arm as they walk into the dinning room. If she does not, the ladies will go in first, followed by the gentlemen. The hostess will either point out their seats to the guests as they come in or have a place card at each place with the guests name on it.4) How Long to StayAfter the meal is over, it is not polite to leave for at least half an hour, lest you seem to have come only for the meal. An evening dinner invitation usually implies that you stay for the whole evening. The hostess often plans some after-dinner entertainment.5) What to Say on LeavingWhen leaving any kind of a party, a guest always expresses his appreciation to the hostess. Some such words as these areappropriate. 'Thank you so much. I''ve had a delight evening.' 商务礼仪—— Some Points for Men1) With a LadyAlways allow the lady to precede you in places where one has to go before the other except in the following case: when getting off a street car, train, bus, or out of an automobile; when going up stair; when opening a heavy door. When you are walking along the street with a lady, always walk on the outside.2) At a DanceIf you wish to dance with a certain lady, go to her, bow, and say:' May I have the pleasure of a dance?'商务礼仪—— Personal Habits and Appearance1) People judge you at first by what they see, so particular attention should be paid to your personal appearance.2) Using a HandkerchiefAlways carry a clean handkerchief. Do not use it while it is folded, and do not fold it after you use it.3)SpittingIn the West it is considered very impolite to spit, even upon the street.4) SmokingSmoking is very prevalent(普遍), both by men and by women. If you are a guest in a home where no others are smoking, it is better to refrain(忍住) from smoking, you may say, 'Would you mind if I smoked?'.商务礼仪—— With Strangers and Friends1) Lending and borrowing are more matters of principle in the West than in the East. Things borrowed in the West are definitely expected to be returned, whether it is fifty dollars or merely a friend''s pencil.2) Don''t Be Curious. It is impolite to be curious about the private affairs of others, such as age, salary, religion and marriage.3) Thanks for Gifts.When some one gives you a present, it is very impolite to neglect thank him for it.4) One Hand Only.In china we use two hands when giving something to a person, or when receiving it, if we want to be very polite. In the West this would seem awkward and impolite.商务礼仪—— Table Manners1) As soon as the hostess picks up her napkin(餐巾), pick yours up and lay it on your lap. Sometimes a roll of bread is wrapped in it; if so, toke it our and put it on your side plate.2) The Soup CourseDinner usually begins with soup. The largest spoon at your place is the soup spoon. It will be beside your plate at the right-hand side.3) The Fish CourseIf there is a fish course, it will probably follow the soup. There may be a special fork for the fish, or it may be similar to the meat fork. Often it is smaller.。
礼仪在商务谈判中的作用2016礼仪在商务谈判中的作用商务英语谈判既是一门科学，又是一门艺术。
优秀的谈判者，不仅要求精通英语和外经贸专业知识，还必须了解一定的商务礼仪知识，才能在高手如林的谈判桌上进退自如，得心应手。
而商业礼仪包括了语言、着装、行为、环境、习惯等等，一位谈判者往往并不缺乏谈判技巧，但是却在礼仪上给人留下不良的印象，而导致谈判的失败，这样的例子并不少见。
因此，在商务英语谈判中，商务人员一定要具备良好的礼仪修养，展现自己良好的个人形象，使对方感觉自己稳重大方，彬彬有礼，是一位值得信任、共谋发展的合作伙伴。
但是礼仪绝不是一种简单的外在表现形式，它集中体现了一个人的学识、修养、文化知识的积累程度。
商务谈判礼仪是日常社交礼仪在商业活动中的具体体现，它的核心作用是体现人与人之间的相互尊重，这在商务英语谈判中，显得尤为重要。
一、商务礼仪商务礼仪是在商务活动中体现相互尊重的行为准则。
商务礼仪的核心是一种行为的准则.用来约束我们日常商务活动的方方面面。
商务礼仪的核心作用是为了体现人与人之间的相互尊重，这样我们学习商务礼仪就显得更为重要。
我们可以用一种简单的方式来概括商务礼仪，它是商务活动中对人的仪容仪表和言谈举止的普遍要求。
二、商务谈判商务谈判，是国际商务活动中不同的利益主体，为了达成某笔交易，而就交易的各项条件进行协商的过程。
可以说，商务谈判是一种对外经济贸易活动中普遍存在的一项十分重要的经济活动，是调整和解决不同国家和地区政府，以及商业机构之间不可避免的经济利益冲突必不可少的一种手段。
三、礼仪在商务谈判中的作用(一)创造良好氛围，缩短双方距离一个企业，如果能够热情洋溢地接待客户，尽可能的帮助对方解决疑问，尊重对方，就会使客户感到你是有诚意的，愿意同你合作。
在一个和谐的氛围中谈判，就会自然地拉近双方的距离。
容易找到一个双方均能接受、彼此都可受益的结合点。
(二)塑造良好形象，促进交易成功我们都知道，企业的形象是一个外在的招牌，而个人形象往往是企业形象的.代表。
【精品文档】商务英语谈判中的礼仪-实用word文档本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==商务英语谈判中的礼仪懂得把握和运用商务礼仪，将会为商务谈判的成功奠定基础,下面由小编为大家搜集的商务英语谈判中的礼仪，希望能帮助到您!一、谈判准备商务谈判之前首先要确定谈判人员，与对方谈判代表的身份、职务要相当。
谈判代表要有良好的综合素质，谈判前应整理好自己的仪容仪表，穿着要整洁正式、庄重。
男士应刮净胡须，穿西服必须打领带。
女士穿着不宜太性感，不宜穿细高跟鞋，应化淡妆。
布置好谈判会场，采用长方形或椭圆形的谈判桌，门右手座位或对面座位为尊，应让给客方。
谈判前应对谈判主题、内容、议程作好充分准备，制定好计划、目标及谈判策略。
二、谈判之初谈判之初，谈判双方接触的第一印象十分重要，言谈举止要尽可能创造出友好、轻松的良好谈判气氛。
作自我介绍时要自然大方，不可露傲慢之意。
被介绍到的人应起立一下微笑示意，可以礼貌地道："幸会"、"请多关照"之类。
询问对方要客气，如"请教尊姓大名"等。
如有名片，要双手接递。
介绍完毕，可选择双方共同感兴趣的话题进行交谈。
稍作寒暄，以沟通感情，创造温和气氛。
谈判之初的姿态动作也对把握谈判气氛起着重大作用，应目光注视对方时，目光应停留于对方双眼至前额的三角区域正方，这样使对方感到被关注，觉得你诚恳严肃。
手心冲上比冲下好，手势自然，不宜乱打手势，以免造成轻浮之感。
切忌双臂在胸前交叉，那样显得十分傲慢无礼。
谈判之初的重要任务是摸清对方的底细，因此要认真听对方谈话，细心观察对方举止表情，并适当给予回应，这样既可了解对方意图，又可表现出尊重与礼貌。
三、谈判之中。
The Etiquette In Business NegotiationsZhangwanqunAbstract:Business negotiations means that the two parties help to bring about a trade,or in order to resolve their disputes and uphold their economic interests that they take a kind of bilateral information dissemination. It is one of the conmon behaviors of business activitie.The two parties build up trade relations with each on the basis of equality friendship and mutual benefit .For a suecessful negotiation they need to reach agreement and eliminate the differences.In the successful business negotiations,there is nonecessary factors to get success by abserving negotiation etiquette,but if they against it,there will many needless problems for them to solve,even threaten to reach the agreement.Keywords:business negotiation;etiquette;agreement.1The connection between the etiquette and the business negotiation：Nowdays,the busness negotiaion is not only a sinence,but also an art. As a good negotionator,it requires not only his or her mastery of professional kowledge,mastery of sociology,psychology lingnistics,but also the knowledge of etiquette,which will help him or she to copy withthe business negotiation very well.The business market just likes a battlefield.Under the conditions of the market economy,between all trades and professions,and the enterpris,the merchant always fight for every inch ofprofit for their own economic interests.Of course,all this kind of business are not real battlefiled.The competition is not a real swords and spears,is not a life-and-death flight.The trials of streagth in the business market are the behavior of elegance.If the negotiators in both side have any dispute or they are deadlocked,then all their words must be polite.All in all,whatever the effort of the negotiation is satisfied or not finally,it is also important for the two parties to pay attention to the etiquette.It is said that the main body of the business negotiation is the person,and people’s contacts are sure to accord with a specified standard of etiquette.If we violate the standard of etiquette,there will be kinds of blunt behaviors,which will not only influence the emotion exchang of the two parties,but also influence people’s apraise on your accomplishment,identity and ability,even influence the result of the negotiation.People judge you at first by what they see, so particular attention should be paid to your personal appearance.In a word ,the etiquette plays an imporant role in business negotiations.2 The mian effects about the etiquette in the business negotiations:In the business negotiation,there are five imporant sides about etiquette for the negotiators to care about：At first,the common etiquette inassociation;On the second,the etiquette of meetings;Next,the etiquette of conversation;Then,the etiquette of private communication;Finally,the etiquette to accept or refuse a gift.2.1 The commom etiquette in associationOn the first point,the first thing is you need to be punctual and keep an appointment.Nowdays,in most western countreies,punctuality is viewed as the most basic covenant in business negotiations.It is their friendship and respect for each other.Taking part in the various activities,you are resquested to be here on time,the time for your arrival is neither too early nor too late.When you are going to take a visit,it is nescessary for you to inform the host or hostess in advance.Please keep that in your mind:"Don't pay a vist if the host or hostess doesn’t know it".You need to respect the women and honour the old.In many countries,people are in adherence to the principle of"Ladies first"in the social placeAnd in their daily life.As one of the etiquette,the negotiatorsin both sides are supposed to pay attention to it,at least on the formal occasions.Then,the habits and customs of the negotiation are important for you to keep in mind.In our own historical and cultural backgound,different countries and nations have formed its own customs.What’s more,it must be respected in business negotiations,which can promote the business cooperation between the two parties.Next,Don't talk businesson catering when you have opportunities to have mealtogether with the other negotiators.This is mainly because ："The more people ,the more talk".On the other hand，if you always talk about business in the catering,the other party will think that you are using the catering as a bait.As a resuit,they will think refuse you in the negotiation.In business negotiations,as a excellent negotiator,you have to be dignified,be natural and graceful,be with a friendly amiable nature of expression.What's more,you need to stand well,sit well.Don't talk loudly or talk volubly.2.2 The etiquette of meetingsIn some meetings,introduction is always important.It is viewed as a "door"that helps the negotiators to know each other.There are two different forms:self-introduction,introduction via the third party.Due to some limitation for the first form,it is more popular with the negotiators.Then,when you are making a introduction or meeting someone for the first time,shaking hands as one of the most simple languages,which is widely used all over the world.Normally,the negotiator shakes hands actively with the other party,which means to show their respect and friendship.There are also requirements for time of shaking hands.It needs to be moderate.For example,if you are shortly shaking hands with the others,then he or she will think that you don't have any sincerity.On the contrary,if you shake hands with the others for too long,which also will make him or her feel embarrassed.Ingeneral,you're requested to hold 3-6 seconds while you are shaking hands.The same as time,the dynamics for shaking is also critical.It is also need to be moderate when you are shaking hands.Besides,the ladies shoud take off the right-hand gloves before they are shaking hands.However,the men have to take gloves of both hands.The last but not the least,the greeting .For most time,the negotiators in both parties or more side,come from different places.It is unnecessary to make a introduction one by one.So,under this situation,the two parties can greet by handing their right hand or make a nodding in order to show their respect.For the strangers or unformiliar negotiators,you can also adopt the above forms.2.3 The etiquette of conversationThe next important sides is the conversation etiquette.For the talks,there are two important special points for the two parties.On the one hand,the negotiator's behavior.It refers to their sitting,standing and walking in the process of negotiation.In the business negotiations,the behavior requirement is to behave moderately.On the other hand,the negotiator's speech is another important factors that can influence the result of the negotiation.Don''t Be Curious. It is impolite to be curious about the private affairs of others, such as age, salary, religion and marriage.In conclusion,the negotiators'expression need to be natual, and he or she have to express clearly during the conversation.Then thenegotiating style in the conversion.It must be emphasized that there is no one right approach to negotiations. There are only effective and less effective approaches and these vary according to many contextual factors. As negotiators understand that their counterparts may be seeing things very differently, they will be less likely to make negative judgments and more likely to make progress in negotiations. The research and observations by most scholars indicate fairly clearly that negotiation practices differ from culture to culture and that culture can influence "negotiating style"--the way persons from different cultures conduct themselves in negotiating sessions.For example, U.S. negotiators tend to rely on individualist values, imagining self and other as autonomous, independent, and self-reliant. This does not mean that they don’t consult, but the tendency to see self as separate rather than as a member of a web or network means that more independent initiatives may be taken. American negotiators tend to be competitive in their approach to negotiations, including coming to the table with a fallback position but beginning with an unrealistic offer.Therefore，American negotiators often act in an impersonal way--"business is business" is their maxim. Besides, American negotiators are always mission-driven--anxious to bring parties concerned into agreement, and they have little interest in building up any relationship. Furthermore, American negotiators like to be openlychallenged for the negotiation, and they think it is quite normal if they run into any conflict with any party concerned.Chinese negotiators also look forward to long-term partnership. Unlike America negotiators, they are not in a hurry to push for an agreement. Generally there is a slow start to "warm up", and then it is followed by some tentative suggestions. Like their Japanese counterparts, Chinese negotiators do not expect any open conflict for whatever reasons, and they are trying to "save face" for both sides.The Chinese are reserved and known for their hospitality and good manners. The Chinese consider mutual relationships and trust very important. Therefore, time will be spent in the beginning enjoying tea and social talk. However, they are some of the toughest negotiators in the eyes of foreign negotiators. Technical competence of negotiators is necessary, and a non-condescending attitude is important because the Chinese research their opponents thoroughly to gain a competitive advantage during negotiation. Nothing is final until it is signed; and they prefer to use an intermediary. The Chinese delegation will be large. They rarely use lawyers, and interpreters may have inadequate language skills and experience. Although Chinese negotiators imply that there is no compromise or third choice, in reality there is ample room for compromise.Even as different approaches to negotiation across national cultures are identified, change is constant. International business culture tends to privilege Western approaches to negotiation, centering on problem-solving and linear communication, as do many settings. As Western norms are balanced with Eastern values, and local traditions are balanced with regional and national approaches, negotiation practices continue their global evolution.2.4 The etiquette of private communitionThen,there are four points for the etiquette of private communition.At first,I'd like to talk something meaningful about the telephone etiquette.Telephone is a kind of frequent mode of communication.Generally,talking by telephone is considered as a common aparts in our daily life.Therefore,it is side that talking by telephone is not a diffcult way for the negotiators to commounicate.And it seems there are no any problems existing.However,when the two parties are making a call with each other,there is an art of etiquette for it.In the rest time of a negotiation,one party may call the other ually they make a call for important things.Therefore,both the parties are supposed to pay attention before answering the phone.What's more,they have to get ready for the need things,then choose the proper ways of expression and language tone and so on.During the conversation,you need to expressyourselves clearly,and remmember the important things,expecially the negotiation agenda,the conversation notice,the negotiation time and place,and so on.Sometimes it is necessary for you to repect its in order to make a comfirmation.Next,visit also plays an important role in the business negotiation.So some etiquette for the negotiators has formed while they are taking a visit.In the negotiation,usually there is one party comes from a strange land.Therefore,if you are going to take a visit,you’d better keep the necessary and possibility in mind.For instance,And you are requested to choose the proper clothes before you make an appointment.You are supposed to keep your promise and be on time.Besides,it is inadvisable to visit for too long.Then,the dinner etiquette.If there are opportunities for the parties to have a meal together,it will produce a positive effect,which can help you to negotiate greatly.Then keep the following in mind:1.Make necessary preparations before receiving invitation.If you’reunable to join it because of something urgent,you are expected to inform the host or hostess as soon as possibly,then express your thanks and regret.2.Strictly abide by the time of appointment.It is unfavorable to arrivalfor too early or too late.When you are invited to lunch, dinner, or supper, it is very impolite for you to arrive late, as it is usually planned to have the meal at the exact hour that given in the invitation.Whenyou arrive, the hostess or some members of the family will probably meet you at the door and take your coat and hat. In the winter time ,you should dress more lightly than that of usual, as you may expect the rooms to be warmer than in most Chinese homes. In a few minutes the hostess will ask her guests to come in to dinner. She may or may not ask each gentleman to take a lady in. If she does, the lady will take the gentleman''s arm as they walk into the dinning room. If she does not, the ladies will go in first, followed by the gentlemen.The hostess will either point out their seats to the guests as they come in or have a place card at each place with the guests name on it.3.When the others propose a toast to you at your first time to meet,youshould get up to toast and say"Thank you".Don't be the first one to have a drink.However,if you couldn't have drinks and wines,you can have some soft drinks instead of refusing anything.4.Remember to begin to have the meal after the master's greet.After themeal is over, it is not polite to leave for at least half an hour, lest you seem to have come only for the meal. An evening dinner invitation usually implies that you stay for the whole evening. The hostess often plans some after-dinner entertainment5.You need to appreciate the master by shaking hands with him or herwhen you are going to leave,which will make the master happy so that strengthen the friendship between you.So when leaving any kind of aparty, a guest always expresses his appreciation to the hostess. Some such words as these are appropriate. "Thank you so much. I''ve had a delight evening."At last,the commom courtesy of entertainment.It is a good activity form of temperament cultivating,sentiment fostering,friends making for the negotiators to amuse and join a dance.For instance,the ballroom dance as a communication tool,which,is popular in different countries.Some experenced diplomats used to say:"The agreement is not always reached at the negotiation table,and information is not definitely obtained from the regular channels.Those often is done from the wide range of social communication".2.5 The etiquette to accept or refuse a giftThe gift etiquette also play a significant role in the business negotiationa.As far as we know,gifts are the"lubrication dos"of the business negotiations.It helps the negotiators greatly to strengthen their contact.What’s more,it c an enhance the communication between the two parties,which helps to consolidate each parties'trade relations.In china we use two hands when giving something to a person, or when receiving it, if we want to be very polite. In the West this would seem awkward and impolite In view of the different culture background and religion culture for the negotiators,their hobbies and habits will be different.Therefore,when you are choosing a gift,you'd better set muchemphasis on the customs and culture of the other side.In additional,the quantity of gifts and the value of gifts also are important for you to pay attention.In western countries,usually people tend to unwrap the gift package carefully in the face of the sender after them received a gift.In the mean time,you need to praise the gift and express yor appriciation to the sender.Generally speaking,there are 3 kinds of gifts that you can not accept：the illegal and contaband gifts;a gift with its price of regulation exceded(such as the cash,the certificate gifts);the gifts that contain a hint of an unacceptable items.For the above gifts,you'd better refuse squarely. 3The main effects of etiquette in the business negotiations: Business etiquette is the business etiquette norms. Business etiquette is coordination and communication functions with cohesion emotional role. With the development of society, the business relations are getting wider and wider, in a variety of business contacts gradually formed a code of conduct and guidelines, guidance on business conduct themselves in society, and as a code of society, coordinating human relations and human and social relations, so that people are friendly to each other, respect the other's premise, compliance with the protocol norms, in accordance with the protocol norms restrain itself, it is easy for people to feelings of interpersonal communication. so emotional pool play to the role, and establish mutual respect, mutual trust, friendship and cooperation relations, in turn help the development of various undertakings. Businessetiquette is a behavioral science, and should seriously the systemic training. Due to geographical and historical background, the system between various kinds of differences True but reflects the aspirations of the same, and to abide by the norms and codes of conduct is consistent. All the above etiquette have lots of positive effects in the business negotiations.Totally,three effects of etiquette are mainly divided.3.1 To create a good atmosphere and pull the distance close between the two partiesAs an enterprise,if you can give the customer a warm and thoughtful,easy and decent reception;think for others think;help other to solve the problems;and respect the others,the customer will be sure to think that you are sincere.What's more,they will be willing to make contact with you.Besides,if the two parties can negotiate in a relaxed and harmonious atmosphere,it will naturally shorten their distance and help to find a combination,which both of the parties are able to accept and get a benefit.3.2 To portray a good image and promote the trade to suceedFor the second effects,the parties may not understand well that the personal image is often the delegate of the enterprise image.There is common phenomenon:in the commercial activities,a party often judge the other party by their first impression,which contains the behavors andtalk,even more influence the degree of interaction between them via analyzing the gedible dgree of their respresented enterprise.Thus it can be seen that all the negotiators’ nobl e morality and sentiment,refined and courteous speech and deportment,profound knowledge,appropriate courteous will leave the others with a profound impression in the commercial activities.It also seems to give the enterprise a high opinion,then reduce the resistance of the negotiation.3.3 To deepen an understanding and promote the friendship.Finally promote the trade to succeed.In business negotiation,all the parties are likely to protect their own economic benefits.As a result,it will inevitably coursed some conflicts.This kind of conflict always occur between the enterprise and individual.Due to the commercial activities,which does not like a kind of confrontation .They have not to make the problem which in the trading become a kind of attack for an enterprise or individual.They are requested to make a distinction between the individual and the matters.During the business negtiation,the two parties always are locked in a statemate.Therefore,it is necessary for them to pay attention to the ceremony and propriety standard.Founding out an agrement for both the parties to reach by their understanding and commounicating.To build up a friendship that become a congterm cooperation partner via the trading.However,considering the way that they get along with others is sincerely and a good etiquette,even if thetrade between them failed,they also can communicate with each other and build up a long-term fiendship,then found other opportunities to cooperate.In view of the negotiation is done between the individual and individual,so the negotiation process is a interpersonal communication procss.The interpersonal relationship ofen is critical in the negotiaion.There is no any reputation for the negotiator or an enterprise with a low moral character,even no accomplishment.It is hard for this kind of person to get succeed.But if the paties can treat each other sincerely and respectly,there will be an ideal effect for the negotiation.In a word,it is meaningful for both the parties to pay attention to the tiquette while they are negotiating.Conclusion:There has been much research in the field of negotiation, and there is fortunately now a good deal of information around that can guide us in our quest to become better negotiators. Most likely, as with many of the other skills mentioned in the paper, we have to learn how to negotiate through trial and error. Most likely, we have developed particular individual styles that we are comfortable with. However, research has shown that there are certain ways of negotiating that are simply more productive than others. Most important to us here, perhaps, is the fact that the research on effective versus less effective international negotiation styles seems to support certain aspects of the etiquette of the business negotiattion, while discouraging other aspects.Negotiators asmembers of society are led easily into attitudes of cultural bias. The only way to overcome that bias is to create awareness of one's own etiquette cultural system by understanding how other people behave in another system. The negotiator, from his knowledge of his opponent's etiquette culture and his sensitivity to it, can adapt his behavior to the situation and serve the interests of the interaction. The more and better the communication, the greater the amount of information shared or extracted, and the greater the build-up of trust, the more likely is the possibility of creating the satisfaction that negotiators are exchanging at the end of the day. In order to be effective the negotiators operate as detectives searching for clues to the values and interests of their counterparts. They avoid assumptions about partner concerns; they look for what does matter to the partner rather than what should matter. In short, they must be careful not to allow cultural stereotypes to determine his or her relations with local businesspersons.。
