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人教版高中英语选修9课件：Unit 5 Inside advertising Using language(共22张PPT)

人教版高中英语选修9课件：Unit 5 Inside advertising Using language(共22张PPT)

Match the two columns. a. can make the company stop using the b. offending advertisement if a
complaint about an ad is correct. b. is also responsible for checking the
5. Even though there are laws and advertisers’ code of conduct, some bad ads do get made. do 经常用于肯定句和祈使句中, 表示 强调。
e.g. Please! Do be quiet a moment. 请务必安静一下。
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
Ask for receipt and make sure you get it. 要一张收据, 而且一定要确保你拿 到收据。
2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以 约束广告商们的不法行为。
He is always dressed in decent clothes. 他总是穿着体面的衣服。 decent 指行为是“合宜的; 得体的; 合乎 道德规范的”。
e.g. It is a decent film, without crime or violence. 那是一部合乎规范的电影, 没有犯罪和暴力镜头。
product before buying. c. can prevent advertisers doing the

高中英语人教版选修9课件：Unit+5+Section+Ⅱ+Learning+about+Langu

高中英语人教版选修9课件：Unit+5+Section+Ⅱ+Learning+about+Langu
(2)He put __________________ (干净的床单) on the bed. (3)He picked up ____________________ (一张干净的纸) and
began to write. 答案：(1)coming down in sheets (2)the clean sheet (3)a clean sheet of paper
3．raise v. (1)抬高；提起
He raised his eyes from his work. 他停下工作抬起头来。 (2)(与to连用) 增加；提高 raise salaries/prices/profits.etc
提高工资/价格/利润等 raise one's voice/the temperature/standard of service 提高声 音/温度/服务水平
well-behaved child. 答案：(1)depends partly on (2)very partial to (3)for the
most part
2．sheet n．片；张；被单
A sheet of flame blocked his way out of the burning house. 一片火海堵住了通道，使他无法从燃烧的房子逃出。
The workers asked the boss to raise their wages. 员工们要求增加工资。 He raised his voice so as to be heard. 他提高了声音以便让别人听到。 (3)使产生或出现 raise doubts/fears/suspicions引起疑问/恐惧/怀疑 The horses' hooves raised a cloud of dust. 马蹄扬起一片尘土。

人教版2017高中英语(选修9)unit 5 section 2 (PPT课件)

人教版2017高中英语(选修9)unit 5 section 2 (PPT课件)

(3)非正式的；非永久的，不定期的；临时的； 不正规的 casual wear便装 They earn their living by casual labor. 他们靠打短工生活。


inform v．通知；告知
inform sb.that inform sb.of sth. 通知某人某事 通知某人某事

要是这样 记住 把„„变成„„ 换句话说 适合；适应 赢得注意 另一方面 依靠，依赖 不需要；厌恶； 没有额外成本



Ⅲ.重点句型 1．_____________________________________________， With so many messages how from advertisements advertisers filling our daily lives it is important to understand work. 2．Television adverts are expensive ___________________. 3．_______________________________，people are to is make and to show unlikely to be persuaded if the product unsuitable for them. However good an advertisement is
13．generate _________ vt.产生；发生→generation n．一代；一辈 response 14．______________ n．回答；响应；反应 refresh 15．______________ vt.使(精神)振作；使恢复；更新

人教版高中英语选修9 unit 5 period 3.ppt英语课件PPT

人教版高中英语选修9 unit 5 period 3.ppt英语课件PPT

重点语法精析
Байду номын сангаас
解码书面表达
【温馨提示】 复合宾语中用不定式作宾补，表示动作发生了，指事情的全过程； 现在分词表示动作正在进行。常用动词有：see，hear，watch， notice，observe，look at，listen to，feel等。 I saw her cross the road last night. 昨晚我看见她从这条马路上过去了。 I saw her crossing the road. 我看见她正在过马路。
重点语法精析
解码书面表达
(2)在很多动词后可接不定式作宾补： ask(要求)，want(想要)，invite(邀请)，get(使，让)，force(强迫)， help( 帮 助 ) ， wish( 希 望 ) ， like( 想 要 ) ， expect( 期 望 ) ， encourage(鼓励)，persuade(说服)，order(命令)，warn(提醒)， tell( 告 诉 ) ， promise( 答 应 ) ， remind( 提 醒 ) ， cause( 使 得 ) ， prefer( 更喜 欢 ) ， allow( 允 许 ) ， permit( 允 许 ) ， advise( 建 议 ) ， teach(教)等。 Can you try to get them to bring down the price? 你能否设法让他们降价？ They think that this will help them kick their smoking habit. 他们认为这将帮助他们戒掉烟瘾。
重点语法精析
解码书面表达
7．with复合结构 在with的复合结构中，可用不定式短语、介词短语、形容 词、副词和分词作宾补。

人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT).ppt

人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT).ppt

On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
II. Read the text carefully and fill in the blanks.
An advertisement is a(n) Definition _m__e_s_sa_g_e_ or announcement
that _i_n_fo_r_m__s_ or influences people by using words, pictures, music or film.
B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.

高二英语人教选修九课件：Unit5《Grammar》

高二英语人教选修九课件：Unit5《Grammar》

(2)with 复合结构中可用V-ing形式作宾 语补足语。with 后的宾语与该 V-ing形 式表示的动作构成逻辑上的主动关系， 动词-ing形式通常表示一个正在进行的 动作。
III. 过去分词作宾语补足语
[考例]
1. Alexander tried to get his work ____
the road. 但变为被动语态时, 不定式要带to。
第二类, 含使动意义的动词, 所接的宾补 多为动词原形或过去分词。 let, have, get, make, would like, want 等。
3. If Mrቤተ መጻሕፍቲ ባይዱSmith is in the hall, will he please make himself _k_n_o_w__n_ (know) to me?
things.
第三类, 含命令意义的动词, 所接的 宾补一般是名词。 call, name, appoint, elect, make, consider 等。 Call me Joe, please. She was elected the president of the company.
注意和双宾语区别： They have made me the chairman.
2. Please have these boxes _c_a_r_r_ie_d_ (carry) to the station right now.
3. They found an old woman _ly_i_n_g_ (lie) on the ground.
4. You’d better get a doctor _t_o_p_u__ll (pull) out your bad tooth.

人教版高中英语选修九 unit5 inside inside adver learn and language 课件(共45张PPT)

人教版高中英语选修九 unit5 inside inside adver learn and language 课件(共45张PPT)

七. Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be worthy citizens.
观察下列句子中 worthy 的用法: e.g. His behavior is worthy of being praised.
D. come
across
考查动词短语。 A封锁，阻挡， B吸引，有
感染力，C订阅， D遇到。句意：与毫无渲
染的事实相比，我们更容易记住那些能使我
们感官兴奋或者感染我们情绪的事情。
该句的句式用到了一个比较句式及一个 定语从句，看来有一点复杂，其实这道 题的关键就是连词or，or意思是或者， 用于并列句。所以our emotions表达是跟 前面excite our senses(让我们激动)意思 相同use) e.g. 他们得到了儿子阵亡的通知。
They were informed that their son was killed in battle.
inform 了解，熟悉（常用于inform oneself of / about sth.结构）；如：
We need time to inform ourselves
他的行为是值得表扬的。 The film is worthy to be seen twice. 这部电影值得看两遍。
worth 常作形容词，意为 有某种 “价_值__的__，__值__得__的__
_______________” be worthy to do 值得(配得上)干某事 be worthy of being done 值得被做某事 be worthy to be done 值得被做某事

人教版高中英语选修九 Unit 5 Learning about language教学课件

人教版高中英语选修九 Unit 5 Learning about language教学课件
1. When I get home, I always take off my business clothes and change into something casual ______.
2. They decided she was the best one for the job on the ______ basis of her exam marks. 3. You need to ______ attach a small photo to your passport application before you send it in. worthy person who is 4. She is a very _______ always doing good things for our city.
10. I heard that you were elected _____this time. A. monitor B. the monitor C. a monitor D. my monitor 11. For a time his grandmother found _____ accept his new idea. A. hard B. it hard C. it hard to D. it is hard to
5. I belong to an __________ association that goes cycling in the country every weekend.
6. I would rather work for a small corporation business than a large ___________. 7. After our long walk we swam in the

高中英语人教版选修9课件：Unit+5+Section+Ⅲ+Using+Language

高中英语人教版选修9课件：Unit+5+Section+Ⅲ+Using+Language

ask for trouble in trouble get sb.into/out of trouble
自找麻烦 处于麻烦/不幸中 使某人陷入/摆脱困境
He took great trouble to get the book for me. 他不辞辛劳地为我搞到了这本书。
[即境活用4]
You can't imagine the trouble he had ________ the car started.
[即境活用5]
Even though parents no longer live together，they each continue
to be responsible ________ their children.
A．at
B．for
C．of
D．about
解析：固定短语be responsible for “对……负责”。
恶 9．ethics n．伦理学；道德规范→ethical adj.合乎道德的；道德
的
10． offending adj.令人不愉快的；伤害人感情的 11． beware vi.小心；谨防 12．consumer n. 消费者；顾客→ consume v. 消费；消耗 13． trustworthy adj.可信赖的；可靠的
This pilot of the plane is responsible for the passengers' safety.飞 机驾驶员应对旅客的安全负责。
Social changes are responsible for many of our modern problems.
社会变革是引起我们许多现代问题的原因。

RX 高三(上)选修九 Unit 5 Warming up

RX 高三(上)选修九 Unit 5 Warming up
target n. 目标; 对象; 靶子
basis technique
lane feature
conscience worthy
corporation budget expense
n. 基础; 根据 n. 技术; 技巧 n. 车道; 行车线 n. 特征; 容貌; 特写 vi. & vt. 以……为特点 adj. 良心; 道德心 n. 有价值的; 可敬的 n. 公司; 法人; 社团 n. 预算 n. 费用; 代价
Language Points
Can you remember the names of any products that were being advertised? advertise vt. 1) 为……做广告; 为……宣传 If you want to sell your product you must advertise it. 2) 公布; 通知 He advertised them of his decision to withdraw from the election.
No business too small, no problem too big.
没有不做的小生意, 没有解决不了的大 问题。
To me, the past is black and white, but the future is always color.
Start Ahead.
Things go better with Coca-Cola. 饮可口可乐, 万事如意。
turn…into (使)变成 fit in (to) 适合 rely on 依赖; 依靠
have no use for 不需要; 厌恶; 对…..不耐烦

高中英语(人教版)选修九 同步课件 u5p3 using language

高中英语(人教版)选修九 同步课件 u5p3 using language

Keeping Advertisers Honest
1 In what four ways can consumers be protected from false, misleading or unethical advertising?
1. The law. 2. Advertising organizations. 3. Complaints organization. 4. The consumer. In addition, consumers themselves should be responsible for checking the protect before buying it.
n. 酗酒者; 酒鬼 tobacco n. 烟草; 烟草制品
ban n. 禁令 vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的
ethics n.伦理学; 道德规范 offending adj. 令人不愉快的;
If we see an advertisement on TV or radio we believe is wrong in China, we can complain to Provincial Administrations for Radio, or to the state Administration of Radio Film and Television.
3. Listen again and write its number beside the correct answer.
1 What is the purpose of the advertisement? A. To inform people about something

选修九 5.4《Unit 5 words and expression》-精品课件

选修九 5.4《Unit 5 words and expression》-精品课件

13. over time 随着时间的推移 The pain of this failure will disappear over time.
overtime (副词), 规定时间之外地;超 时地 He’s been working overtime recently. 他最近老是加班。
14. broadcast: to make widely known
Homework
Read the passage How Advertising Works carefully. Finish Ex. 1 on P44.
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9、有时候读书是一种巧妙地避开思考 的方法 。2021/8/82021/8/8Sunday, August 08, 2021
•
10、阅读一切好书如同和过去最杰出 的人谈 话。2021/8/82021/8/82021/8/88/8/2021 4:07:49 AM
2. casual 非正式的;不经意的;不在乎的 casual clothes 便装 a casual manner 漫不经心的样子 They have a casual attitude towards safety.
3. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.独立主格结构,作 状语)。
Where there is a way, there is a Toyota.
In newspapers
In magazines
On billboards
Everywhere
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Homework 汉—英 1. 等到我得知这项决定时，已经太迟了。 （inform) 2. 我们是在试验的基础上得出这个结论的。
(basis) 3. 他以牺牲健康完成了这项工作。(expense) 4. 这种仇恨是由种族偏见引起的。 (generate) 5. 为回报他们的热情，我们写了一封感谢信。
能够生产几百乃至几千个可互换的零件的机器研制出来了， 这些可互换的零件完全适合于损坏了的零件的位置。
2. In many sports (physical) fitness is not as important as technique.
在许多体育运动中，体能没有技巧重要。
3. After overtaking you should move back into the inside lane. 超车後应回到内车道行驶。
兜售房屋的广告常常以骗人的说明使买方上当受骗。
3. The ethics of his profession do not permit him to do that.
他的职业道德不容许他那样做。
单词填空
1. You can d_ia_l___ New York direct from London. 2. Her responsibilities ma_t_u_r_e_d__ her at an early age. 3. It is d_is_h_o_n_e_s_t_ to lie about one's age. 4. It's forbidden to sell to__b_a_c_c_o__ to children under 16. 5. A b_a_n_ on the importation of drugs had been issued recently.
4. Her designs have a strong visual appeal.
她的设计在视觉上很有感染力。
Hale Waihona Puke 单词填空 1. He worked as a c_a_s_u_a_l __ laborer and did not earn much. 2. If you want to sell your product you must ad__v_e_rt_is_e__ it. 3. I i_n_fo_r_m__e_d his wife of his safe arrival. 4. I benefited a lot from my as_s_o__c_ia_t_io_n_ with him. 5. I aimed at the t_a_r_g_e_t __but hit the wall. 6. Such decoration was a typical fe_a_t_u_r_e_ of the baroque period.
Unit 5 Inside advertising
Period 1 英– 汉 1.Machines have been developed that could
produce hundreds, even thousands, of identical parts that would fit into place where the broken puts were completely.
(response)
Period 2 英—汉
1.The radio operator sent (out) an appeal for help to headquarters.
无线电报务员向司令部发出求救信号。
2. Advertisements for houses for sale often lead buyers on with misleading description.
7. She gave him back the money she'd stolen for the sake of her c_o_n_s_c_ie_n_c_e___. 8. She is w_o_rt_h_y___ to receive such honor. 9. Several new members have come into this c_o_rp_o__ra_t_io__n__. 10. The chairman's speech will be b_ro_a_d__c_a_s_t ___ nationwide. 11. She laughed in r_e_s_p_o_n_s_e_ to his jokes. 12. His attitudes were shaped p_a_rt_ly___ by early experiences. 13. She inserted a new s_h_e_e_t___ of paper into the typewriter.
Homework 汉—英
1. 这些年他的性格已大大成熟。 2. 他使我误以为他很有钱。 3. 首相的访问将促进两国间的合作。 4. 他一个星期没有吃一顿像样的饭。 5. 你处理这些危险品时，可要当心。
7. M_is_l_e_a_d_in__g__ advertisements are prohibited by law. 8. The young army officer was p_r_o_m_o__te_d___ to the rank of captain. 9. It's i_m_m__o_r_a_l __ to steal other people's ideas. 10. I didn't mean to o_ff_e_n_d__ you. 11. Be_w__a_r_e_ how you handle the toxic chemical.