下载文档原格式
体验商务英语综合教程3（第二版）Unit8-Reading翻译第一篇：体验商务英语综合教程3(第二版)Unit 8-Reading翻译激励优质员工一个组织鉴别、吸引和留住优质高绩效的能够开发制胜战略的员工的能力已经成为确保竞争优势的决定性因素。
与发掘相比，我们更容易对优质的员工下定义。
他们具有显而易见的无限精力与热情，即使在糟糕的日子里也能用他们的品质照透这一天。
他们充满点子，能够高速有效地完成事项。
除了鼓舞士气的讲话，他们还会以身作则启发他人。
像这样的员工能够把组织推向越来越好的高度。
问题是具备这种品质的员工对于竞争对手是充满吸引力的，很可能被竞争对手物色。
这样的员工流失所造成的财政冲击是巨大的，包括高昂的培训费用和生产力和灵感的流失。
然而，并非所有的效率高的员工都是被偷走，有一部分是自己离开的。
通常效率高的员工离开是因为组织不知道如何留住他们。
太多的雇主对于效率高的员工，尤其是对于那些年轻的员工的议事日程没有察觉到或是漠不关心。
组织应该考虑到这样的员工可能如何看待重要的激励因素。
金钱仍然是重要的激励因素，但是组织不应该认定它是唯一有影响的因素。
事实上，效率高的员工常常理所当然地认为他们会得到良好的财政配套。
他们会从其他来源寻求动机。
权力下放对于新人来说是尤其重要的驱动力。
效率高的员工会争取以创新意识感受到自己拥有一个项目。
聪明的雇主会提供这个机会。
工作的挑战是对于效率高的员工的另一个重要的动力。
如果这样的员工觉察出他们的组织对于前进方向没有意识，他们很容易就失去动力。
自我发展的平台应该被提供。
效率高的员工非常渴望增强技能和完善他们的简历。
为再生提供时间是组织留住效率高的职工的另一个重要的方式。
工作内容需要变化，创造性思维和掌握新技能的时间应该可得。
提供教练或者导师的做法表明组织对个体发展快速跟进的承诺。
个体在能够依靠好的行政支援的环境下表现良好。
他们不想感觉到他们为组织赢得的成功由于他人的不称职或者后勤保障区的疲软而丢失。
第一单元六、1. The company will spend $6 million on sales strategies as well as the development of new products.该公司将斥资600万美元的销售策略，以及新产品的开发2. We all agreed on our basic aims, but when we got down to specific items it became more complicated.我们都同意我们的基本目标，但我们得到了具体项目时，它变得更加复杂。
3. Nowadays, consumers not only demand the high quality of the products but also their after-sale services.如今，消费者不仅要求高品质的产品，而且他们的售后服务。
4. The movie star was caught in the act of shoplifting but was released after he left his ID to the supermarket.电影明星被抓获的偷窃行为，但他留下了他的身份证到超市后释放。
5. The soldiers pretended to run away and the enemy, in pursuing them, were finally trapped .士兵们假装逃跑，敌人，追赶他们，最后被困。
7. The village was isolated from the outside for three days because of the flood.这个村庄与外界隔离三天，因为洪水8. After the Second World War, millions of people were left homeless; so the government decided to give priority to housing.第二次世界大战后，数以百万计的人无家可归，因此政府决定放弃住房优先。
大学体验英语综合教程2课后翻译1A1任何年满18岁的人都有资格投票(vote)。
(be eligible to)Anyone over the age of 18 is eligible to vote.2.每学期开学前，这些奖学金的申请表格就会由学校发给每一个学生。
(apply for, scholarship)A form to apply for these scholarships is sent by the university to each student before the start of each semester.3. 遵照医生的建议，我决定戒烟。
(on the advice of)On the advice of my doctor, I decided to give up smoking.4.公园位于县城的正中央。
(be located in)The park is located right in the center of town.5.这所大学提供了我们所需的所有材料和设备。
(facilities)The university provides all the materials and facilities we desire.1B1. 他内心深处知道，他们永远也不会再见了。
(in one’s heart)He knew in his heart that they would never meet again.2.他们同意出版他的第一本书后，他终于感到自己快要成功了。
(on the road to)He finally felt that he was on the road to success after they agreed to publish his first book.3.他停下来喝了一口(a sip of)水，然后继续讲话。
(resume)He stopped to take a sip of water and then resumed speaking.4.这个大项目使我们忙得今年都无法安排一次度假了。
体验商务英语视听说答案【篇一：体验商务英语 4 综合教程】lass=txt> 一．课程基本信息课程编号：0142524课程类别：选修总学时：36课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事一般的对外贸易业务工作。
具备听说读写译的基本技能，语音语调正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。
在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。
二．教材简介教材名称：体验商务英语综合教程4教材编者：david cotton;david falvey; simon kent; 《体验商务英语》改编组出版社：高等教育出版社教材情况简介：本教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。
既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。
将国际商务活动引入课堂，体验真实的商务世界。
角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。
教学资源丰富，为体验式教学提供有力支持。
三．课程教学内容教学重点和难点1. 重点：掌握各种商务活动情景对话中的语言要点及专业词汇2. 难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的新知识和商务活动的实战环节。
教学内容、目标和学时分配教学内容教学目标课时分配unit1communication 掌握 4 unit2international marketing 掌握4 unit3building relationships掌握 4 unit 4 success 掌握 4 unit 5 job satisfaction 掌握 4 unit6 risk 了解0 unit7 e-commerce 掌握4 revision unit aunit 8team building 了解0 unit 9raising finance 了解0 unit 10 customer service 了解0 unit 11 crisis management 了解0 unit 12 management styles 掌握4 unit 13 takeovers and mergers 了解0 unit 14 the future of business 了解0 revision unit b四．课程各教学环节的基本要求课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和听力练习，并通过看录像、vcd 及听录音和mp3 等多媒体手段提高学生的商务英语听说能力。
体验商务英语综合教程作文wchIn the ever-evolving global business landscape, the importance of business English cannot be overstated. As an integral component of international communication, business English is not just a language; it is a tool thatfacilitates cross-cultural understanding and collaboration. My journey through the Comprehensive Business English Course has been a transformative experience, one that has not only honed my language skills but also broadened my perspective on global business practices.The course began with the fundamentals of business communication, introducing us to the vocabulary and syntax unique to the corporate world. We delved into the nuances of professional emails, reports, and presentations, learning how to convey information effectively while adhering to the formalities and conventions of business writing. This phase was challenging yet rewarding, as it required meticulous attention to detail and a strict adherence to professional standards.As we progressed, the course delved deeper into the cultural dimensions of business communication. We discussedhow different cultures approach negotiation, conflict resolution, and teamwork, and how these differences can impact cross-cultural business interactions. This was a particularly eye-opening aspect of the course, as it made me realize that effective communication in a global business environment requires a deep understanding of cultural nuances and sensitivities.The practical applications of business English were also emphasized throughout the course. We participated in role-playing exercises that simulated real-world business scenarios, allowing us to practice our language skills in a controlled environment. These exercises were invaluable in helping us gain confidence in our ability to communicate effectively in a business setting.The final phase of the course focused on advancedtopics such as strategic planning, marketing, and leadership. We examined how business English is used in these areas and how it can influence business decisions and outcomes. This was a thought-provoking aspect of the course that challenged me to think beyond the confines oftraditional language learning and consider the strategic value of business English in a global context.Throughout my experience with the ComprehensiveBusiness English Course, I have learned not only the language but also the importance of cultural awareness and adaptability in today's interconnected world. The coursehas equipped me with the tools and knowledge necessary to communicate effectively in a global business environment, and I am excited about the opportunities this newfound proficiency will afford me in my future career.---**商务英语综合教程的体验：探索、挑战与成长**在全球商业环境日新月异的今天，商务英语的重要性不言而喻。
Unit 6 RiskStarting upC- D1 doing nothing2 credit or guarantee risk3 political risk4 risk of catastrophe or disruption (= the risk of not being able to continue business as usual because of some unforeseen event).Vocabulary: describing riskB1e 2f 3g 4d 5c 6b 7aListening: managing riskA1 doing nothing2 credit or guarantee risk3 political risk4 risk of catastrophe or disruption1 a) true b) true c) false2. 1) The company will end up with an obsolete product in an obsolete market.2) The customer may not pay.3) Government actions may change the situation.4) A company may encounter fraud or criminal damage.Bpanies should have good quality, up-to-date and reliable information available.2.They should have a good management team in place to identify and deal with risks.3.There should be good lines of communication between the people in the company who willpay an important role in dealing with any risk.C1. A printing press was using out-of-date technology. It had a sk illed workforce, but hadn’t keptup with the market and had to close down. Lesson: Companies must keep up with evolving technology and market demands or go out of business.panies sold goods on credit and were never paid. Lesson: Check the credit status of thecompanies you trade with, or demand payment up front.Reading: Risks from globalizationB1e 2g 3d 4f 5a 6c 7bD1 globalisation2 the development of communication technologiesEa)terrorism, kidnapping, petty crimeb)direct action by pressure groups, consumer activism, human rights demandsc)international sanctions, currency devaluationd)organised crime, fraud, corruption, extortion, petty crimeFFor example, the Ss might mention oil companies and environmental protest, pharmaceuticals companies and protestors against testing drugs on animals, or an economic recession that particularly affects certain types of company.Language review: Intensifying adverbsMost adverbs are formed by adding –ly to the adjective. For adjectives ending in–ic, for example dramatic or economic, add –ally.BPossibly answers:1 exceptionally, extremely, very2 exceptionally, extremely, highly, totally, very3 fairly, moderately, quite, rather, somewhat4 entirely, totally5 fairly, moderately, quite, reasonablyCS1: What did you think of the presentation?S2: Fascinating. And the speaker was incredibly well-prepared. All the equipment worked first time and the handouts were very useful.Skills: reaching agreementB1 Disagreeing2 Giving opinions3 Giving opinions, Disagreeing4 Agreeing5 Agreeing6 Agreeing, Emphasising7 Giving opinions, Emphasising8 Making suggestions9 Giving opinions 10 SummarisingC1 to 1This role play can be done 1 to 1. ask the students to choose one of the roles. You take one of the others. Don’t forget to note language points for praise an d correction afterwards.Case studyExamples of possible explanations:Assets, other than stock, have declined in value, by 20 percent. Perhaps they have sold some equipment or property, or the overall value of its equipment has fallen because it is not being replaced.Stock has more than doubled in value, perhaps indicating an increase in stock that they have not succeeded in selling.Sales have declined by 25 percent, and profits even more sharply, confirming the difficult situation described above.。
体验商务英语综合教程1-词汇Unit 1a cc ountant 会计会计师ad agency (advertising agency) 广告代理advertising n.广告业广告advertise v.advertisement n.advertising永远是不可数名词。
有三个意思：1、指整个广告业；2、指广告活动（比如说某公司正在筹备做一个广告）；3、指所有广告的总称（例：All the advertising here in this chamber is brilliant.这个屋子里的所有广告都很有创意。
）而advertisement则在第一个意思中是可数名词，第二个是不可数名词。
有两个意思：1、一则广告，某一个具体的广告；2、做一则广告或某一个具体广告的动作（例：A company plans to do anadvertising which will do advertisement 10 times. 一个公司计划做一个广告，这个广告准备播出十次。
）commercial 商业广告agency 代理处行销处代理中介agent n./v./adj.airway s航空公司airlineAloha [ə'ləuə, ɑ:'ləuhɑ:]欢迎再见a nalyst 分析师analyze v.Argentina 阿根廷Beaverton 比佛顿Brazil 巴西Brazilian 巴西人巴西的巴西人的Buenos Aires 布宜诺斯艾利斯cashier 出纳CEO（chief executive officer）首席执行官officer一般指军官，或者有指挥权利的官员，比如警官，船长。
official一般指公务员，官方。
conference 会议meetingconsultant 顾问adviserconsulting n.咨询adj.顾问的资讯的consult 查阅商量向请教当顾问e-mail 电子邮件executive [iɡ'zekjutiv] n.管理人员经理adj.经营管理的finance 财政金融financial analyst 金融分析师fitness 健康golf 高尔夫graphic ['ɡræfik]图的绘画的graphic designer 平面设造型计师Greece 希腊Greek 希腊人希腊的希腊人的Hamburg 汉堡Hawaii 夏威夷headquarter s总部headquarter 设立总部human resource s人力资源Italian 意大利人意大利语意大利人的意大利语的Italy 意大利Kuwait 科威特Kuwaiti 科威特的科威特人的logo 标志商标marketing 营销Moscow 莫斯科Munich ['mju:nik] 慕尼黑Oman [əu'mɑ:n] 阿曼Omani [əu'mɑ:ni] 阿曼人阿曼人的阿曼的op t ician 眼镜商光学仪器商Oregon 俄勒冈州partner 伙伴同伙企业合作人personal assistant（PA）私人助理Poland 波兰Polish 波兰的波兰人的波兰语的波兰语Poznan 波兹南receptionist 接待员relaxed 放松的不紧张的轻松的Russia 俄罗斯senior 高级的资深的Spain 西班牙spouse 配偶St. Petersburg 圣彼得堡Sweden 瑞典Swedish 瑞典语瑞典的Switzerland 瑞士ta tt oo 纹身tech n ician 技术员technical adj. 技术上的科技的technology n. 技术tech n ique n. 技巧技术telephone operat or电话接线员Tokyo 东京trai n ee 受训者实习生Turkey 土耳其火鸡Turkish 土耳其人土耳其语土耳其的土耳其人的土耳其语的W arsaw 华沙（波兰）Zurich 苏黎世Unit 2Au stria 奥地利b odyguard 保镖branch 分支机构break 中间休息间歇cafeteria 自助餐厅CD（Compact disc）光盘colleague 同事corporation 大公司deliver 递送交付employee 雇员facility 设备工具flexible 灵活的gym（gymnasiam）体育馆independent 独立的i nterviewer 面试者ka r ate [kə＇ra:ti]空手道keen 热心的渴望的laptop 笔记本电脑leisure ['leʒə]空闲时间闲暇M exican 墨西哥人墨西哥的mobile 可移动的mobile phone 移动电话手机opportunity 机会时机overseas 到海外在海外overtime 超时加班past a意大利面producer 生产者制造者（电影）制片人professional 专业的职业的promotion 晋升提升routine 例行公事常规惯例salary 薪水wage 周薪se c urities 证券subway 地铁Swiss 瑞士人瑞士的瑞士人的Texas 德克萨斯州Vancouver 温哥华v illa ['vilə]别墅Unite 3air conditioning 空调balcony 阳台包厢brochure [bro'ʃur] 小册子budget ['bʌdʒit] 预算cash flow 现金流coffee machine 售饮料机delivery 运送传递detail 细节详情drinking water 饮用水efficient 有效率的能干的effective adj. 有效的其作用的electrics 电子设备电子工业engaged 占线equipment 装备euro ['juərəu] 欧元fax 传真furnish 供应提供布置hairdryer 吹风器head office 总部high street 干道主要街道horizon 地平线Houston 休斯顿instruction 操作指南指令construction 建设structure 结构invoice 发票发货单receipt 收据item 商品项目细目kilometer 公里line manager 生产管理人员marketing executive 销售主管microwave 微波炉model 型号样式password 密码口令presentation 介绍展示printer 打印机refund 偿还额退款remote [ri'məut] control 遥控器safe 保险箱sales representative 销售代表sate ll ite 人造卫星satellite TV 卫星电视solution 解答解决办法解决方案spacious ['speiʃəs] 宽敞的capacious 宽敞的广阔的容积大的staff 全体职员tennis court 网球场Unit 4a ccess 接近进入excess [ik'ses, 'ek-, 'ekses, ik's-] n.超过adj.额外的exceed v. [ik'si:d] 超过aisle [ail] 走廊过道bath 浴盆booking 预订car park （parking lot）停车场check in （旅馆、机场等）登记check out 付账或结账后离开childcare service 儿童保育服务credit card 信用卡cui s ine [kwi'zi:n] 烹饪烹调法double room 双人间duty free goods 免税商品electronic 电子的electronic de v ice [di'vais] 电子设备entertainment 娱乐娱乐表演amusementex p iry [ik'spaiəri, ek-] 期满终止expiry date 截止日到期日express 快车v. 表达快递fasten ['fɑ:sən, 'fæ-] 扎牢扣住fax machine 传真机Frankfurt 法兰克福Heathrow 希思罗机场ideal 理想的完美的idea 主意idol 偶像in-flight movie 空中电影Internet 因特网互联网laser ['leizə] 激光laser printer 激光打印机lounge [laundʒ] 休息室luxurious [lʌk'zjuəriəs, -'ʒuə-] 奢侈的豪华的luxury ['lʌkʃəri, 'lʌɡʒəri] 奢侈华贵luxury hotel 豪华饭店Manchester 曼彻斯特Marseilles 马赛multimedia 多媒体多媒体的采用Neptune [’neptju:n]海王星occupy 占用occupation 职业占有消遣pick up 中途搭载queue [kju:] 行列长队队列range 批组类范围归类于receipt [ri'si:t]收条收据reception desk 接待处reservation 保留预订预约Rome 罗马sauna ['sɔ:nə, 'sau-, -nɑ:] 桑拿浴（室）蒸汽浴（室）seat belt [belt]（safety belt）（汽车，飞机等的）安全带secretarial [,sekrə'tεəriəl] 秘书的security [si'kjuəriti] 安全securities 有价证券担保保证人shower 淋浴器single room 单人间s topover 中途停留subsidiary [səb'sidiəri] 子公司switch 开关转换switch off 关掉关上technical 技术的专门的terminal 终点航站（机场）候机厅visa 签证voice mail 语音信箱（留言）w heelchair ['hwi:l,tʃεə] 轮椅Unite 5aperitif [ə,peri'ti:f] 开胃酒appetite ['æpitait] 食欲胃口broccoli ['brɔkəli] 花椰菜cab 出租车taxicartoon 漫画chilli ['tʃili] 红辣椒cod [kɔd] 鳕contact 接触联系contract n.合同婚约v.感染收缩curry ['kə:ri] 咖喱粉咖喱饭菜delicious 美味的可口的d i ner 用餐者就餐者downtown 城镇中心区闹市区effective 有效的生效的Egypt 埃及entertain 娱乐招待款待escargot [eskɑ:'ɡəu]（法）食用蜗牛snail 蜗牛factor 因素要素feature 容貌特色特色function 功能ferry 摆渡渡船渡口wharf [hwɔ:f] 码头full 饱的过量的goulash [ɡu:'lɑ:ʃ, 'ɡu:læʃ] 菜炖牛肉grill 烤hairdresser 理发师美容师Hungarian 匈牙利语匈牙利的匈牙利人的匈牙利语的Iceland 冰岛income 收入收益所得India 印度l i ve 现况转播的现场的location 位置场所main course 主菜Mexico 墨西哥Moscow 莫斯科Netherlands 荷兰Norway 挪威occasion 场合时机paella [pɑ:'eljɑ:] 肉菜饭pate [peit]（法）馅饼pay day 发薪日porter 行李搬运工prawn [prɔ:n] 对虾recommend 推荐salmon ['sæmən] 鲑鱼大麻哈鱼San Francisco 旧金山seafood 海鲜snail 蜗牛soft drink 软饮料spaghetti [spə'ɡeti] 意大利细面Spanish 西班牙语西班牙的西班牙人的starter 小菜steakhouse ['steikhaus] 牛排餐厅sushi 寿司tip 给小费小费trout [traut] 鲑鱼鳟tuna ['tju:nə] 金枪鱼vegetarian [,vedʒi'tεəriən] 素食的waiting staff 服务人员Unit 6ambitious 有雄心的野心勃勃的at present 现在目前barg a in 便宜货brand 品牌calculat or计算器communication 交际交流compare 比较对照competitive 竞争的deal 交易department store 百货公司deposit 押金保证金存放diploma [di'pləumə] 文凭毕业证书enthusiastic 热心的热情的expand 扩张发展expansion n.膨胀explore 探测探索explode 爆炸爆发feature 特征容貌特色Florida 佛罗里达州goods 商品货物guarantee 保证保证书保单in stock 库存存货incentive 动机刺激的s timulate 刺激激励insurance 保险interest-free无息的launch 投放市场leafl e t 宣传单license 执照许可证特许mail order 团购邮购manufacturer 制造商microwave oven ['ʌvən]微波炉mileage ['mailidʒ] 英里数英里里程objective 目标客观的objection 反对缺陷缺点Paris 巴黎payment 支付支付的款项pension 养老金退休金permanent 永久的持久的timeless 永恒的不合时宜的不受时间影响的place an order 订货profit 利润益处得益retired 退休的sample 样品scheme [ski:m] 计划方案Santiago 圣地亚哥seller 卖着销售者卖方student’s union 大学生联谊会target market 目标市场thirsty 口渴的渴望的tone 音调音质语气trade fair 商品交易会trade price 批发价Unit 7appointment 约会bakery 面包店be off sick/be out sick 因病缺勤business manager 营业部经理celebrity [si'lebrəti] 名人chairperson 主席complaint 抱怨牢骚creative 创造性的deadline 最终期限fashion 流行风尚fashion designer 时装设计师figure 数字intelligent 聪明的有才智的meatpacking 肉类加工业motivate 激发negoti a tion [ni,ɡəuʃi'eiʃən, -si-] 商议谈判Oxford ['ɔksfəd] 牛津partnership 合伙合股合伙企业personality 个性人格personnel 全体人员人事部门职员personal 个人的亲自的character 特征角色性格品质字符characteristic n.特征特色adj.典型的特有的practical 实际的实用性的practiced 熟练的有经验的property developer 地产开发商punctual 准时的questio nn aire 调查表问卷reflect 反映inflect 弯曲改变使屈曲inject 注射注入reputation 名誉名声satisfied 满意的sociable 好交际的合群的staff 员工suppl i er 供应商vegetarian [,vedʒi'tεəriən] 素食者warehouse 仓库货栈storehousezoom lens 变焦镜头Unit 8adviser [əd'vaizə] 顾问指导老师consultant 顾问咨询者会诊医生Australia 澳大利亚bar 条棒beauty products 化妆品美容产品cosmetic [kɔz'metik] 化妆品makeupbillion 十亿body language 身体语言手势语言Cari bb ean [,kæri'bi:ən] 加勒比海地区catalogue 目录competit or竞争者cosmetics [kɔz'metik] 化妆品deal with 安排处理declining [di'klain] 逐步下降的emotion 情绪情感感情emotional 情绪的情感的易激动的感动人的establish 建立设立export 出口fair price 公平的价格hairdressing 理发美发美容inflation 通货膨胀夸张膨胀自命不凡market executive 市场主管market share 市场份额mass market 大众市场mature 成熟的ml（milliliter ['mili,li:tə] ）毫升negotiate [ni'ɡəuʃi eit, -si-] 讨论谈判协商New Zealand 新西兰niche [ni:ʃ, nitʃ] 专门的niche market 专门市场Oceania 大洋洲outlet （尤指出售特定制造商或批发商的货物的）商店paperwork 文书工作ph armacy ['fɑ:məsi] 药房pie [pai] chart 饼形图profile 简介p rofitable 有利可图的purchase 买购买quarter 季季度s egment 部分片段节self-help books 自助手册shampoo 洗发精洗发香波single-lane road 单行道snack [snæk] 小吃快餐target 瞄准把…作为目标video phones 可视电话Unit 9accessory 附加物Amster d am [,æmstə'dæm] 阿姆斯特丹a p proximately [ə'prɔksimit; ə'prɔksimeit] 近约地大约client 顾客客户委托人component 成分组成的构成的corporate 公司的企业的currency 货币current 当前的现在的diesel [['di:zəl]] 柴油2 柴油机division 部门除法分割domestic 国内的家庭的exchange 兑换交换firm 公司formula ['fɔ:mjulə] 方案程式gardening 园艺general public 大众global 全世界的全球的i nnovative ['inəuveitiv] 创新的革新的institution 机构协会制度建立investment 投资loan 贷款luxury goods 奢侈品manufacture 制造加工marketing strategy ['strætidʒi]销售策略network 网络normally 正常地通常地particularly 尤其potential 潜能潜力property 财产所有物range 系列范围幅度v.平行归类于漫游Rotterdam 鹿特丹（荷兰）souvenir 纪念品turnover 流通量营业额翻过来的workforce 劳动力Unit 10adaptable 能适应的可修改的适合的al t ernative [ɔ:l'tə:nətiv] 可供选择的替代的Chicago 芝加哥competition 竞争竞赛crash 瘫痪坠毁distance learning 远程学习download 下载e-commer ce电子商务eco n omic s经济学engine 搜索引擎I．T 信息技术institute 学院协会v.制定创立开始（调查）提起（诉讼）keyword 关键字launch 开始发行投放市场发射log on登录进入系统Managing Director [di'rektə]（MD）总经理常务董事MBA（Master of Business Administration）工商硕士navigate 航行航海航空导航placement 放置布置project 规划项目工程psy c hology 心理学research 研究retailer ['ri:teilə] 零售商revenue ['revənju:, -nu:]收入国家收入收益税收review 检查回顾复习检讨schedule 计划日程安排v.安排n.时间表计划表一览表timetable 时间表课程表时刻表search engine 搜索引擎surfer 冲浪者上网者tight 紧张的紧的密封的紧紧地彻底地web page 网页website 万维网的站点Unit 11adapt 适应agenda 议事日程议程agenda item 公司备忘录条款a nn ual general meeting（AGM）/annual meeting 年度股东大会annual leave 年假bun 小圆面包business suit 西装casual 非正式的随便的casual Friday 休息星期五chain [tʃein]连锁店commercial 商业广告商业的customs 关税dress code 着装规范embarrassing 令人为难的令人困窘的face-to-face 面对面的family name 姓fast-food 快餐first name 名字franchise ['fræntʃaiz] 特许经营权franchi s ee 特许经营人总经销商image 像图像形象mayonnaise [,meiə'neiz]蛋黄酱Middle East 中东online 在线在线的open-order policy 开放政策Osaka [əu'sɑ:kə; 'ɔ:sɑ:kɑ:] 大阪procedure 步骤程序常规proceed 开始进行发生process v.处理加工n.过程步骤方法public holiday 公共假期shift work 换班工作shut down 关闭style 风格surname ['sə:neim] 姓绰号别名给…起别名transfer 转移传递Yemen 也门yen 日元Unit 12advertising executive 广告部主管aerobics [,eiə'rəubiks] 有氧运动air traffic controller 空中交管指挥员Barcelona [,bɑ:si'ləunə] 巴塞罗那candidate 候选人候补人应试者commission 委员会c ouncil 理事会会议委员会地方议会contract 合同婚约v.感染订约收缩contribute 捐助捐献贡献起作用Curriculum Vitae（CV）[kə'rikjuləm'vaiti:] 简历curriculum 全部课程deadline 最后限期fashion mod el时装模特firefighter 消防人员HTML（Hypertext ['haipətekst] Markup Language）超文本链接标示语言interview 面试leadership 领导能力memo ['meməu] 备忘录metropolitan [,metrə'pɔlitən] 首都的都市的大城市的大城市人participant 参与者共享者Portuguese [,pɔ:tju'ɡi:z; -'ɡi:s] 葡萄牙人葡萄牙语葡萄牙的葡萄牙人的葡萄牙语的present 介绍描述reference 证明介绍信证明人参考涉及提及参考书目request 请求要求inquest n. 审讯；验尸；讯问require v. 要求；需要；命令Rio de Janeiro [,ri:əudədʒə'niərəu; -deiʒə'nεə-]里约热内卢sales conference 销售会议Sao Paul o 圣保罗（巴西）seminar ['seminɑ:] 研讨会skiing 滑雪运动滑雪术specialist 专家专家的专业的strength 强项长处力量力气兵力supplier 供应者供应商talented 有天赋的有才能的trade exhibition 贸易展览会vitae 个人简历China 中国Beijing北京ChineseIndia 印度New Delhi新德里IndianJapan 日本Tokyo东京JapaneseMexico 墨西哥Mexico墨西哥城MexicanKorea 韩国Seoul汉城KoreanBrazil 巴西Brasilia巴西利亚BrazilianCanada 加拿大Ottawa渥太华CanadianAustria 奥地利Vienna维也纳AustrianTurkey 土耳其Ankara安卡拉TurkishEngland 英国London伦敦EnglishFrance 法国Paris巴黎FrenchGermany 德国Berlin柏林German。
体验商务英语综合教程3第二版-重点词汇体验商务英语综合教程3 第二版重点词汇Unit1P6 AValue for money 花钱值得luxurious 奢侈的，豪华的timeless 不受时间影响的Well-made 做工考究的top of the range 高端的durable 耐用的inexpensive 便宜的cool 酷的Reliable 可靠的stylish 流行的(有型个性)fashionable时髦的（潮流时尚）Well-designed 精心设计的P7 ABrand loyalty 品牌忠诚度 the tendency to always buy a particular brandbrand image 品牌形象 the ideas and beliefs people have about a brandbrand stretching 品牌扩张 using an existing name on another type of productbrand awareness 品牌意识 how familiar people are with a brandbrand name 品牌名字 the name given to a product by the company that makes itproduct launch 产品发布 the introduction of a product to the marketproduct lifecycle 产品生命周期 the length of time people continue to buy a productproduct range 产品范围 the set of products made by a companyproduct placement 植入式广告 when products are used in films or TV programmesproduct endorsement 产品代言 the use of a well-known person to advertise productsBrand positioning 品牌定位P8Gross margins 毛利润Manufacturing 制造业Solely 唯一的Low-cost market 低成本市场Outsources 外包Licensing arrangement 特许授权Flagship store 旗舰店Offshore 离境；海外Country of origin 原产地Identify the marker 确定产品来源或制造者Simplify product handing 简化产品，操作和追踪Organize accounting 帮助组织进存货和做会计记录Offer legal protection 提供法律保护Reading1 mass market 大众市场 niche market 缝隙市场/利基市场2 a steep climb 急剧攀升3 stem from 来自，起源于（因为）4 mass unrest 大规模骚乱5 mid-flight 飞行途中6 be at fault 对某事负责7 cabin ventilation 客舱通风设备8 optimum 最适宜的9 aviation fuel 航空燃料10 be in the front line 奋战在第一线的人11 stiffer penalty 更严厉的惩罚12 concession 让步P19 skillsExtension 分机Be engaged 太忙而不能接电话，繁忙/电话占线UNIT3P22A reserved parking space 专用车位Flying business class 商务舱Have fixed working hours 有固定的工作时间P23Subsidiary子公司Head office 总公司Call centre 呼叫中心Distribution centre 分配中心Warehouse仓库Branches/outlets分店分销店Bureaucratic 官僚主义的Bureaucracy 官僚主义Centralised 中央集权的Conservative 保守的Decentralised 权力下放Democratic民主的Hierarchical 等级制度的Hierarchic 等级制度Impersonal 没有人情味的Marketing-driven 以市场为导向Progressive 进步的革新的P24Cutting-edge 尖端的前沿的Key ingredients 关键要素Budget report 预算报告Eliminated all perks and status symbol 取消特权和身份符号Rigorous exam 严格的考试Time management时间管理，budgeting，people skill 人际交往Decentralising responsibility and authority 下方责任和权利Autonomy 自主性Accountability 责任感Performance benchmarks 评判的标准Rate=evaluateP25Measuring performance业绩测定Benchmarks 基准merge 兼并Unit4P31Bottom line 底线Reinvent 改造Discount store 折扣商店Speciality retailers 专门零售商Discounter 折扣Floor space 房屋面积，建坪Vendor 小贩Booth 售货棚，临时货摊Seducing 吸引Merchandise 商品；货物；Upgraded 升级Fitting room 试衣间Lounge area 休息区Computer kiosk 公用电脑亭Shopping carts 手推车Wholesalers 批发商Retailers 零售商Kiosk 小卖部P33 ADownsize 缩小Downgrade 降级Decentralise 权力下放Deregulate 解除管制；解除控制；Upgrade 提升Reorganise 重组Retrain 重新教育，再教育；Redevelop 重建，重新开发；Relaunch 重启relocate 迁移；重新安置；Restructure 重建；调整；重组；B1.It is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.2.The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.3.Excellent customer service is vital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff.4.The seating plan in our office has been reorganized to accommodate new staff.5. Our product hasn’t been selling well recently. The marketing team has decided to relaunch the product with a more up-to-date image.6. The company has noticed that too many decisions are made at head office.It is decentralizing the decision-making process so that branch managers are more involved at an earlier stage.7. The company has finalized the plans to redevelop the disused car park site. It is going to become a model in three-storey office block.8. The most successful change in Our company was the decision to restructure the company hierarchy. Now there is more opportunity for promotion.P35Open-plan-office 开放式办公室Hot-desking 办公桌轮用制Unit5毛利润Gross margin:diference between the selling price of a product and the cost of producting it经济衰退 recession: a period of time when business activity decreases because the economy is doing badly股份 shares: equal parts into which the capital or ownership of a company is divided欠款debt: money owed by one person or organisation to another person or organisation .股票市场 stock market: a place where company shares are bought and sold .投资 investment: money which people or organisations put into o business to make a profits每股收益 earings per share are a company's profits divided by the number of its shares预测 A forecast is a discription of what is likely to happen in the future .破产 bankruptcy is when a person or organisation is unable to pay their debts利息 A dividend is a part of the profits of a company paid to the owner of shares税前利润 Pre-tax profits are the money a business makes before payment to the goverment收入 Revenues are money which businesses receive selling goods and servicesIn our home markets it has been another excellent year. forecast for Pre-tax profits are up by ￡ 23 million, and the ____forecast_______ _____________ the next quarter is equally good. Profits from abroad are down because of a _____recession_______ recession in Japan. However, our performance overall has been good, and the __earnings per share__ have dividend will be increased to 4.3p increased to 26.4p and the _____dividend______ per share, which will please our shareholders. We plan to issue new ___shares______ in order to finance expansion in Asia. We also plan to increase our __investment__ in plant and equipment before entering the Chinese market. We are particularly pleased with our performance in France and Germany where ___profits_______ have increased. As a result of using a new distributor, our costs fell, giving us a ________ gross margin_______ of 40 percent on our main product line. We will use any extra cash debt to reduce the level of our _debt______. Our performance in Italy should improve significantly following the _______ bankruptcy_____ of our biggest competitor. However, we should not become too satisfied with our share price as economic __revenues__ will continue to conditions remain uncertain and the __revenues_________ reflect this. Share prices will not rise in the short term.Unit8These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on fileand contact them when they have a vacancy. When replying to an advertisement, candidates often fill in a/an (2)application form and write a/an (3)covering letter. The employer will then invite the best candidates to attend a/an(4)interview. Sometimes candidates will take a/an(5)psychometric test before the interview to assess their mental ability and reasoning skills. These days it is normal for successful candidates to have to work a/an(6)probationary period in a company. This is usually three or six month; after that they are offered a permanent post.Unit9书78页Barriers障碍 open borders开方便接 free port 自由港Developing industries 新兴行业 dumping 倾销 tariffs 关税Strategic industries 战略性行业 restrictions 限制Quotas 定额 laisser-faire 自由放任 liberalise 使自由Customs 海关 deregulation 解除管制 subsidise 补贴Regulations 监管市场 government intervention 政府干预。
《体验商务英语4 综合教程》课程教学大纲一．课程基本信息课程编号：0142524课程类别：选修总学时：36课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事一般的对外贸易业务工作。
具备听说读写译的基本技能，语音语调正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。
在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。
二．教材简介教材名称：体验商务英语综合教程4教材编者：David Cotton;David Falvey; Simon Kent;《体验商务英语》改编组出版社：高等教育出版社教材情况简介：本教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。
既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。
将国际商务活动引入课堂，体验真实的商务世界。
角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。
教学资源丰富，为体验式教学提供有力支持。
三．课程教学内容教学重点与难点1.重点：掌握各种商务活动情景对话中的语言要点及专业词汇2.难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的新知识和商务活动的实战环节。
教学内容、目标与学时分配教学内容教学目标课时分配Unit1 Communication 掌握 4 Unit2 International marketing 掌握 4 Unit3 Building relationships 掌握 4Unit 4 Success 掌握 4 Unit 5 Job satisfaction 掌握 4 Unit 6 Risk 了解0 Unit 7 E-commerce 掌握 4 Revision Unit AUnit 8 Team building 了解0 Unit 9 Raising finance 了解0 Unit 10 Customer service 了解0 Unit 11 Crisis management 了解0 Unit 12 Management styles 掌握 4 Unit 13 Takeovers and mergers 了解0 Unit 14 The future of business 了解0 Revision Unit B四．课程各教学环节的基本要求课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和听力练习，并通过看录像、VCD及听录音和MP3等多媒体手段提高学生的商务英语听说能力。
体验商务英语综合教程3第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
?Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
