教学课件 管理学专业英语教程(第二版)

attention to the often different impacts of economic and social
FudpaLonOliGcOies on women and men
4. Affirming that a world connected by technology and trade must also be connected by
Operations managers
Managing some, or all, of the resources
FudaLnOnagement
❖One of the three core functions
The marketing (including sales) function
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The operations
function
The product/
service develop-
ment function
What is Operations Management
? Routine aspects
of business
Forefront of business challenges
Operations management
管理学专业英语教程（精编版） （第二版）
LOGO
Outlines
1
What is Operations Management
2 Globalization and Operations Decisions
3
Corporate Social Responsibility
1. Acknowledging shared responsibilities for addressing global challenges and affirming

❖ Personalization marketing By exploiting big data from multiple sources, firms can deliver personalized product/service recommendations, coupons, and other promotional offers.
IBM added veracity as a fourth dimension, which represents the unreliability and uncertainty latent in data sources.
An integrated view of Big Data
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❖ Better Pricing Harnessing big data collected from customer interactions allows firms to price appropriately and reap the rewards.
❖ Cost Reduction Big data analytics leads to better demand forecasts, more efficient routing with visualization and real-time tracking during shipments, and highly optimized distribution network management.
Introduction
We define ‘Big Data’ as a capability that allows companies to extract value from large volumes of data, Like any capability, it requires investment in technologies, processes and

2
Learning Outcomes (cont’d) ’
6. Summarize the essential roles performed by managers. 7. Discuss whether the manager’s job is generic. 8. Describe the four general skills necessary for becoming a successful manager. 9. Describe the value of studying management. 10. Identify the relevance of popular humanities and social science courses to management practices.
– A management structure in which internal arrangements that impose artificial geographic barriers are broken down
Global Competition
• Multinational corporations (MNCs)
A Global Marketplace
• Global village
– The concept of a boundaryless world; the production and marketing of goods and services worldwide.
• Borderless organization
• Strategic alliances
– A domestic firm and a foreign firm share the cost of developing products or building production facilities in a foreign country.

orientation toward people interactions and coordination will fall on a spectrum from highly independent to highly interdependent.
❖Response to change – some cultures
relies on plans and sets goals and consequences for filing to do so.
incorporates adaptive elements that can scan and analyze the external environment.
Results
It is defined by strength, decisiveness, and boldness. Work environments are competitive places…
Purpose
It is characterized by exploration, expansiveness, and creativity. Work environments are inventive and openminded places...
It is expressed through fun and excitement. Work environment s are lighthearted places…
----by authors
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Strategy vs. Culture
Strategy
offers a formal logic for the company’s goals and orients people around them.