商务谈判Charpter TWO Basic Procedure
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〖商务谈判〗第四版更新简介本课程教学大纲根据第四版再版教材进行了更新,主要根据对课文内容、案例研究、模拟谈判等方面的更新,在授课与实践比例、进度安排、授课方法等方面做出必要的改变:授课与实践比例:由原来的理论讲解占65%,实践占35%,改为,理论讲解占45%,实践提高到55%,目的是提高学生的应用能力,使其更好地将所学知识,包括专业知识和谈判理论知识,应用于谈判实践。
课堂实践表明,学生对于这样的变化反映良好。
进度安排:教学时间仍然为36学时,每周两课时基本上是第一节理论讲授,第二节实践性活动,如果安排模拟谈判则可增加一节课的学生活动时间。
授课方法:理论学习面授;实践教学应以学生为中心,注重启发式教学;模拟谈判应以小组为单位,每次谈判时间不超过35分钟,教师要有对谈判结果的点评。
其他方式如小组讨论、社会实践等都可以使用。
也可以通过参加或者观摩学校和全国性的谈判大赛学习谈判知识。
〖商务谈判〗课程简介[学分]:2[周课时]:每周2课时[总课时]:36[教材]:《国际商务谈判——理论案例与实践》白远著,中国人民大学出版社2015年第四版,教育部“十二五”国家级规划教材[教学目的]:国际商务谈判课程的指导思想是培养既有谈判理论基础又懂谈判实践,同时又具有双语谈判能力的高素质的国际谈判人才。
本课程尝试从理论上对谈判这一普遍的社会现象,从谈判产生的原因、谈判结构、影响谈判结果的诸多因素、谈判者个人心理和文化背景等诸方面进行全面系统的研究,使学习者了解谈判的普遍规律,掌握谈判的策略,而非仅仅知道谈判的表面现象和记住一些谈判的技巧。
因此,教学的重点是谈判理论和谈判策略以及相应的案例研究,目的是使学生掌握谈判的一般规律,即无论谈判的地点、时间、背景、人物发生什么样的变化,谈判者都能够从容应对。
通过教学使学生掌握国际商务谈判的基本概念、基本理论,在此基础上培养学生运用所学商务谈判理论进行商务谈判的能力,为学生今后从事商务谈判活动打下基础。
中新猕猴桃贸易商务谈判剧本金色阳光农业科技发展有限公司新西兰佳沛国际有限公司Golden Sunshine Agricultural Science and Technology Development Company Zespri International Limited Company总经理:戴斯扬亚洲区副总经理:麻玉涵General Manager:Dai siyang Deputy General Manager of Asia: Ma yuhan谈判代表1:李宙谈判代表:黄秋婷Negotiator1:Li zhou Negotiator:Huang qiuting谈判代表2:陈来Negotiator:Chen lai戴:欢迎来自新西兰佳沛国际有限公司的各位谈判代表来都江堰进行业务洽谈,我是金色阳光农业科技发展有限公司的总经理XX,首先,由我来介绍我方的谈判代表,这位是~~,这位是~~戴:Welcome negotiators coming from Zespri International Limited to Dujiangyan for conducting the business negotiation.I am the General Manager of Golden Sunshine Agricultural Science and Technology Development Company.First,let me introduce our negotiators.This is李宙.This is 陈来.麻:非常高兴来到美丽的都江堰。
我是新西兰佳沛国际有限公司亚洲区副总经理~~。
下面由我来介绍我方谈判代表。
这位是黄秋婷麻:very pleased to come to the beautiful Dujiangyan.I’m Zespri International Limited Company’s Deputy General Manager of Asia .Now,let me introduce our delegates. This isXX.戴:贵方代表从新西兰远道而来,南北半球骤然的气候变化还适应吗?想必此时的贵国定是艳阳高照吧?戴:Coming from far New Zealand,have you being adapted to the climate change caused by transferring from Southern hemispheres to the Northern.Is your country immersed in the wonderful sunshine?新方副总:一切都好!四川气候宜人,山清水秀。
国际商务谈判英文版第三版篇一:国际商务谈判英文版第三版Chapter 1Negotiation Motives and Key Termin ology(谈判动机与关键概念)Negotiatio(谈判)Conflicts(冲突)Stakes(利益得失)Case Study:Chrysler Missed the Best Opportunit y Entering ChinaAutomobile Market(案例研究:克莱斯勒公司错失进入中国汽车市场良机) Chapter 2Negotiation Procedure and Structure(谈判程序与结构)Negotiation Procedure(谈判程序)General Structure of Negotiatio(谈判的一般结构)Structure of Business Negotiatio(贸易谈判结构)Simulation:An Economic Recession(模拟谈判:一次经济衰退)Case Study I:The Principle of Complementary Con cession(案例研究Ⅰ:对等性让步原则)Case Study II:Sino-US Negotiatio on Intellectual Property Right Protection(案例研究Ⅱ:中美知识产权谈判)Chapter 3 Negotiation Lubrication(谈判润滑剂)Target Decision(设定谈判目标)Collecting Information(信息调研)Staffing Negotiation Teams(配备谈判组成员) Choice of Negotiation Venues(谈判地点的确定)Simulation:Silk Selling(模拟谈判:丝绸销售) Case Study:Cases Showing Importance of Pre-ne gotiation Preparation(案例研究:谈判前准备工作的重要性)Chapter 4 Win-win Concept(双赢原则) Traditional Concept(传统理念)Introduction of Win-win Concept--a&nbs p;Revolution in Negotiation Field(赢一赢理念的引入——谈判界的一场革命)How Can Both Sides win(怎样实现双赢)Simulation:Financial Leasing Negotiation (模拟谈判:融资租赁谈判)Case Study:Argument between the Developing C ountries andDeveloped Countries(案例研究:发展中国家与发达国家的争论)Chapter 5 Collaborative Principled Negotiation(合作原则谈判法)Collaborative Principled Negotiation and Its Four Components(合作原则谈判法及其四个组成部分)Separate the People from the Problem(对事不对人)Focus on Interests But Not P ositio(着眼于利益而非立场)Invent Optio for Mutual Gain(创造双赢方案)Introduce Objective Criteria(引入客观评判标准) Simulation:Hotel Selling(模拟谈判:旅馆销售) Case Study:Company Policy(案例研究:公司政策)Chapter 6 Law of Interest Di stribution(利益分配法则)Needs Theory(需求理论)Application of the Needs Theory& nbsp;in Negotiation(需求理论在谈判中的应用)Three Levels of Interests at t he Domestic Level(国内谈判的三层利益)Law of Two-Level Game(双层游戏规则) Simulation:A Dam on the River(模拟谈判:河上建坝纠纷)Case Study:US-Japan Negotiatio on Semiconducto (案例研究:美日半导体谈判)Chapter 7 Negotiating Power and& nbsp;Related Facto(谈判力及相关因素) Negotiating Power and Sources of Negotiating Power(谈判力及谈判力的来源)Facto Causing the Changes of&n bsp;Negotiating Power(影响谈判力变化的因素)Application of Power Tactics(谈判力策略的应用)Estimating Negotiating Power(测量谈判力) Simulation:Negotiation on Oil Contract (模拟谈判:石油合同谈判)Case Study:Law—a Source of Negotiating Power (案例研究:法律——谈判力的一个来源)Chapter 8 Law of Trust(信任法则) Trust and Its Interpretation(信任及其解释)How to Decide a Pe on Tru sts or Is Trusted?(怎样决定一个人信任他人或者被别人信任) Determinants Affecting a Pe on”s Trustful or Mistrustful Behavior(影响一个人信任或不信任行为倾向的决定因素)Effects of Trust(信任的效应)Suggestio of Enhancing Mutual T rust(如何增进相互信任)Simulation:Market Research for a New Pr oduct(模拟谈判:新产品的市场调研)Case Study:Dilemma of the Management(案例研究:经理层的尴尬)Chapter 9 Pe onal Styles vs.Neg otiation Modes(谈判者性格类型与谈判模式)Negotiato “ Pe onal Styles(谈判者的性格类Negotiato “ Pe onal Styles and A C Model(个人性格类型与AC模型)Pe onal Styles vs.Negotiation Modes (性格类型与谈判模式)Application of Pe onality Checks(性格测试在谈判中的应用)Simulation:Global Corporation VS.Hi—tech Corporat ion(模拟谈判:全球公司与高科技公司)Case Study:Shopping in Manhattan (案例研究:在纽约曼哈顿购物)Chapter 10Game Theory and Negotiation Applic ation(博弈论及其在谈判中的应用)Game Theory,Its Assumptio and Rules(博弈论及其基本假设和规则)Co equences and the Matrix Displ(结果和矩阵排列)The Prisoner”s D ilemma(囚徒困境)Direct Determinants of the Coordin ation Goal(合作目标的直接决定因素)Simulation:China and Japan in Iron 0re&n bsp;Negotiation(模拟谈判:中国与日本铁矿石谈判中的博弈)Case Study:Making a Decision under Uncertainty (案例研究:不确定条件下的决策)Chapter 11 Distributive Negotiation  ;and Price Negotiation(两分法谈判与价格谈判)Distributive Negotiatio(两分法谈判)Price Negotiation and Negotiation Zone(价格谈判和谈判区间)Simulation:Sales for a Second-hand Car(模拟谈判:二手车销售)Case Study:An Example of the Use of&nb sp;Cost Analysis(案例研究:一个运用成本分析法的例子)Chapter 12 Complex Negotiatio(复杂谈判)Complex Negotiatio and Their Pr operties(复杂谈判及其特点)Involvement of Third Parties(第三方的参与)Coalition,Multi—party Negotiation(多方参与的谈判和谈判联合体)Simulation:Green Bank(模拟谈判:格林银行) Case Study:Iacocca Rescuing Chrysler (案例研究:艾柯卡拯救克莱斯勒公司)Chapter 13Culture Patter vs.Negotiation Patter(文化模式与谈判模式)Definition of Culture(文化的定义)Culture Patter(文化模式)Hofstede Cultural Value Study(霍夫斯泰德的文化价值研究)Simulation:Cultural Conflicts in the Negotiation of the World Bank Rural&nbs p;Water Supply Project(模拟谈判:世界银行改水项目谈判中的文化冲突)Case Study:Southern Candle”s Tour to France (案例研究:南部蜡烛公司的法国之行)篇二:国际商务谈判英文版第三版 However, some nego-tiators do not want to give up easily because the failure of the negotiation means neithercan have their interests realized. There can be another way Out. negotiating partiesmake efforts and explore alternatives to the options put forward before. A capable nego-tiator can always exhibit great initiatives and high ability by coming up with new op-tions and constructive suggestions which show the concern to the interests of both pari-ties. Quite often the final agreement of negotiations is reached based on several options. Roger Fisher and William Ury put forward an idea of “best alternative to a negotia-ted agreement (BATNA)” in their work Getting to Yes--Negotiating Agreement with-out Giving in. BATNA refers to your last choice between the conditions of the otherside and the opportunity for other better results. An example can help understand thepoint better. When you feel dissatisfied with your present salary and want to ask yourboss to raise your salary, what do you hope to put in your pocket? Is it a gun or a joboffer from another company that is a strong competitor to your present company? To find a BATNA is not an easy task. It requires a lot of investigation, considera-tion and comparison between your own options and options of other parties. Researchshows most of negotiators are ignorant of the importance of BATNA because they areoveroptimistic and overconfident. In fact most of important negotiations can not find asolution from one option. Negotiations without alternative options often end with failure. The following is an example of how to make an assessment of BATNA. Step One: Brainstorm alternatives. Assuming that a company is negotiating withits overseas distributor on commission fee. The negotiator should brainstorm to gener-atealternatives if the overseas distributor refuses to accept 6% commission on sales.The alternatives should be realistic and based on reliable information. The negotiatormay consider distributing in the overseas market through a home-based company. Asecond one may be to utilize the Internet to participate in the overseas market. A thirdalternative may be to increase the commission of the distributor.书摘()版权页: However, some nego-tiators do not want to give up easily because the failure of the negotiation means neithercan have their interests realized. There can be another way Out. negotiating partiesmake efforts and explore alternatives to the options put forward before. A capable nego-tiator can always exhibit great initiatives and high ability by coming up with new op-tions and constructive suggestions which show the concern to the interests of both pari-ties. Quite often the final agreement of negotiations is reached based on several options.Roger Fisher and Will iam Ury put forward an idea of “best alternative to a negotia-ted agreement (BATNA)” in their work Getting to Yes--Negotiating Agreement with-out Giving in. BATNA refers to your last choice between the conditions of the otherside and the opportunity for other better results. An example can help understand thepoint better. When you feeldissatisfied with your present salary and want to ask yourboss to raise your salary, what do you hope to put in your pocket? Is it a gun or a joboffer from another company that is a strong competitor to your present company?To find a BATNA is not an easy task. It requires a lot of investigation, considera-tion and comparison between your own options and options of other parties. Researchshows most of negotiators are ignorant of the importance of BATNA because they areoveroptimistic and overconfident. In fact most of important negotiations can not find asolution from one option. Negotiations without alternative options often end with failure. The following is an example of how to make an assessment of BATNA.Step One: Brainstorm alternatives. Assuming that a company is negotiating withits overseas distributor on commission fee. The negotiator should brainstorm to gener-ate alternatives if the overseas distributor refuses to accept 6% commission on sales.The alternatives should be realistic and based on reliable information. The negotiatormay consider distributing in the overseas market through a home-based company. Asecond one may be to utilize the Internet to participate in the overseas market. A thirdalternative may be to increase the commission ofthe distributor.作者简介() 白远,教授,硕士生导师,现任教于北京第二外国语学院国际经济贸易学院,主讲国际商务谈判、当代世界经济、国际贸易和国际经济合作等课程(前三门为全英语授课)。