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电视媒体的优缺点英语作文TV is an indispensable part of many people's lives, so what are the advantages and disadvantages of TV communicati on as a traditional media?Advantages of TV media: integrates words, sound, image and color, and is f ull of strong appeal. TV is a comprehensive audio-visual di ssemination of text, sound, image, color and dynamic media. It not only has the visual effect of newspapers and magazi nes, but also has the auditory function of broadcasting, bu t also has the intuitive image and dynamic sense.2. TV media has a wide coverage and a high public conta ct rate. In China, with the development of modern science a nd technology, the TV communication network has been formed, and the coverage of TV stations is very wide, and the view ing rate is also very high. media information with a strong entertainment, eas y to accept for the audience. Among the four major media, T V media is the most entertaining. TV has become an indispen sable entertainment tool in families in our country.Disadvantages of TV media: media information is fleeting and not easy to chec k. As a special radio media, TV media has the limitation of radio medium, which is fleeting and difficult to check. Wh en the audience is not attentively watching advertising pro grams carefully, this limitation of TV is very obvious. media is expensive and expensive to produce. The e xpensive cost refers to the high production cost and long c ycle, and the high cost of renting the medium.。
电视广告和广播广告的优缺点导读:广播广告媒体广播广告媒体是运用语言、音响、音乐来表达广告产品信息，采用电声音频技术，按时传播声音节目，专门诉诸于媒体受众的听觉。
3．制作容易，传播迅速广播广告是通过播音员的叙述，有时加上音响效果、背景音乐来播放的，有时则以文艺节目的形式出现。
不同类型的广告媒体，由于自身的载体物质、技术手段不同，在长期的发展过程中形成了各自的性质及风格，决定了各类型广告媒体传播效果的不同。
要想充分发挥广告媒体的作用，就必须认识和把握各种广告媒体的传播特点。
一、电视广告媒体(一)电视广告的优点1．视听相结合，生动形象电视是视听结合的先进传播工具，电视节目既能看，又能听，可以让媒体受众看到表情和动作变化的动态画面，生动活泼，因而对观众有广泛的吸引力。
电视广告不但可以向媒体受众介绍广告产品的性能和特征，而且可以形象、直观地将广告产品的款式、色泽、包装等特点展现在媒体受众面前，从而最大限度地使受众产生购买欲望。
2．渗透能力强，效果显著电视广告对观众而言为非选择性收视，信息记忆的强制性很高，电视广告不受空间的限制，传播迅速，能接触到大面积的观众，在同一时间内直接进入到每一个家庭。
由于看电视是一种家庭性的行为，电视广告有利于家庭共同购买意识决策的形成，数以亿计的观众定期看电视，还能到达印刷媒体不能有效到达的人群中，广告效果显著。
3．吸引力大，感染力强电视广告媒体能够快速传递信息，广泛的覆盖面加上良好的创意承载程度，电视广告冲击力大，有着很强的影响力。
由于电视内容的丰富多彩和表现手法的多样化、艺术性，加之巧妙地把广告信息融人真挚的情节和感人的形象，所以电视的广告信息比较容易记忆，印象深刻，具有较强的吸引力和艺术感染力。
4．注意率高，影响面广在日常生活中大多数人在看电视的时候相对比较专心，所以电视广告的被注意率较高。
对多数人来说，电视是一种娱乐形式、教育途径，是重要的信息来源，是生活中的重要组成部分。
作文分类一、采用对比选择型命题方式的作文最多，有8个，可以分为三类:1. 第一类:Advantages/Disadvantages型1999年真题: A Major Advantage/Disadvantage of Advertising on Television 要求考生在电视广告的好处和坏处中两者选一，进行阐述。
1995年真题: The Advantages and Disadvantages of Part-time Jobs要求描述大学生做兼职的利与弊。
1994年真题:TV: a Good Thing or a Bad Thing? 电视是一个什么样的事物，有利的还是有害的?就此说明白己的观点。
2. 第二类:A/B型2006年真题: Saving Money or Using Tomorrow’s Money 要求考生在存钱(A)和预支明天的钱(B) 之间择一发表自己的看法。
2004年真题: Will Phones Kill Letter Writing? 要求考生在用电话(A)还是写信((B)作为交流方式上择一而论。
1996年真题: The Main Difference Between My College Life and My Middle School Life 要求从自己的经历对比说明大学生活((A)和中学生活(B)的主要不同之处。
3. 第三类:Yes/No型2007年真题: Is It Wise to Make Friends Online? 要求考生就交网友的明智与否发表观点。
1997年真题: More Pressure from Academic Studies Does (or Does not) Good to Us 要求考生就过多的学业压力是否对我们有利发表看法。
二、采用给定观点型命题方式的作文共有3个。
2003年真题: The importance of Keeping a Good Mood 要求论证保持良好心态的重要性。
关于电视广告英文作文英文：Television advertising is a ubiquitous part of ourdaily lives. We are bombarded with commercials promoting products and services during our favorite TV shows,sporting events, and even while browsing the internet. As a consumer, I have mixed feelings about TV ads.On one hand, I appreciate the creativity and entertainment value of some commercials. A well-made ad can be funny, heartwarming, or thought-provoking, and it can even become a cultural phenomenon. For example, the Budweiser "Clydesdale" commercials during the Super Bowl have become a beloved tradition for many viewers.On the other hand, I find some ads to be annoying and intrusive. They interrupt the flow of the program I'm watching and can feel like a waste of my time. Additionally, some ads use manipulative tactics to try to persuade me tobuy a product, such as using fear or guilt to make me feel like I need their product.Overall, I think TV advertising has its pros and cons. It can be entertaining and informative, but it can also be intrusive and manipulative.中文：电视广告是我们日常生活中无处不在的一部分。
作文广告的利与弊（通用19篇）作文广告的利与弊篇1我记得我考普通话时，最后一关的时候我抽中了这个题目。
因为是去外地考的试，所以也没时间多看，都是现场发挥的!当时我举了一个奶粉的例子，因为奶粉里面有一成分超标，造成了一6岁的孩子得了甲亢。
我记得我当时说了很多，为什么人们会选择这种产品，为什么会选择并相信这个牌子，不为别的因为广告的宣传。
广告带给了我们什么?它的利就是带给了我们新鲜咨询，让我们知道了更多的产品、东西。
可是在为这些产品宣传的同时，你们又对这种产品了解多少呢?因为相信广告，我们选择了它，可结果是什么?一个本不属于那个年龄的病症就是对我们的回馈吗?广告的作用就是宣传，可是它并没有它的宣传负责。
它所宣传的信息中，有不少虚假信息。
好似一个化妆品去痘的广告，在中央台我看到了一期节目，也是说里面化学成分超标，致使一个消费者毁容了。
但是现在又有了两个电视台为这个产品做广告，你让我们消费者去相信谁呢?作文广告的利与弊篇2随着时代的发展，广告已经成了人们生活中不可缺少的一部分。
平时在家看电视，各种各样的广告都会插播在电视节目中，让人不得不看。
在春节期间，大家出门买东西，广告牌上也打着某某商品的广告，还有车站站牌上，也有许多类似的广告。
那么，广告对于消费者来说到底是利还是弊呢?广告的利与弊正是事物矛盾的两方面，所以要解决这一矛盾，必须坚持一分为二的方法，防止片面性。
广告的优点是能正确引导消费者消费，使消费者更加了解商品，买得放心。
但它的缺点是虚假广告太多，蒙骗消费者，并且站用电视太多时间。
因此，不能只看到广告的好处，也不能只强调它对人们造成的不好的一面。
我们应该做的是适当发展广告行业，提高其质量。
作文广告的利与弊篇3广告，生活中到处都有，打开电视机、翻开报纸、走在大街小巷，甚至打开手机。
广告像一个“隐身人”一样，无处不在。
正是因为这个，我们十分讨厌它。
每个星期六晚上七点三十分都会有我最喜欢看的《快乐大本营》。
电视作为广告媒介的优势和劣势一、电视广告的特色电视广告的发展水平和特色与市场的发育、企业的成长、消费者的成熟都有密切的关系，可以说由于种种原因，我国电视广告起步晚，发展中存在着许多的问题。
无创意的简单叫卖多，创意与商品定位不符，没有一贯的广告策略和创意主线，注重一点而忽视促销的主题，没有深厚的文化底蕴，可见我国的电视广告媒体的发展过程中，存在着一些不尽如人意的问题和缺陷，这也正是广告人今后努力地方向。
电视广告以其特色和强大的优势成为最有效的广告形式，剖析和研究电视广告的这些特点，是科学地进行广告创意的前提和基础。
电视广告的主要构成有三方面即信息个性、广告目的和消费者心理。
借助电视媒体的强大优势，其广告表现出自身的许多特色。
（一）从电视媒体的角度看，电视广告具有视听综合的特色。
电视媒体依靠它的技术支持，集视听效果为一体，表现出独具特色的优势：1.电视广告视觉冲击力强。
电视广告通过画面逼真地展示商品的外观、质地、使用方法等信息，并通过高科技手法展示商品的构造、原理和效能等内容，它的传播效果使受众的文化程度、生活地域和年龄经历不受限制。
它能调动受众的所有感官和情绪，以声音和画面来吸引广泛的受众关注。
2.电视广告的现场感强。
电视广告可以通过形状、色彩、文字、语言、音效、动作等丰富的形式对人们的视觉、听觉和运动觉同时进行刺激，容易使人产生身临其境的感受，具有很强的现场感，能大大缩短与受众的心里距离。
3.电视广告的传感性强。
与电影相比，电视接受环境现场感与传感性强，电影具有分离感，也不能及时互相讨论和传播信息，这样，电视广告的收视环境更有利于受众的理解和接受。
如案例：CHEER洗衣粉广告·洗脏手帕篇整个广告过程简单而明确，洗衣粉的强力洗涤效果通过屏幕上清晰的画面展示出来，让人有如亲临现场、亲自试验的感觉，加上广告语的点题，效果显著。
这样的广告在电视上播放，家庭成员一起收看，互相评说，自然会相互影响和感染，增加了广告的促销意义。
电视作为广告媒介的优势和劣势一、电视广告的特色电视广告的发展水平和特色与市场的发育、企业的成长、消费者的成熟都有密切的关系，可以说由于种种原因，我国电视广告起步晚，发展中存在着许多的问题。
无创意的简单叫卖多，创意与商品定位不符，没有一贯的广告策略和创意主线，注重一点而忽视促销的主题，没有深厚的文化底蕴，可见我国的电视广告媒体的发展过程中，存在着一些不尽如人意的问题和缺陷，这也正是广告人今后努力地方向。
电视广告以其特色和强大的优势成为最有效的广告形式，剖析和研究电视广告的这些特点，是科学地进行广告创意的前提和基础。
电视广告的主要构成有三方面即信息个性、广告目的和消费者心理。
借助电视媒体的强大优势，其广告表现出自身的许多特色。
（一）从电视媒体的角度看，电视广告具有视听综合的特色。
电视媒体依靠它的技术支持，集视听效果为一体，表现出独具特色的优势：1.电视广告视觉冲击力强。
电视广告通过画面逼真地展示商品的外观、质地、使用方法等信息，并通过高科技手法展示商品的构造、原理和效能等内容，它的传播效果使受众的文化程度、生活地域和年龄经历不受限制。
它能调动受众的所有感官和情绪，以声音和画面来吸引广泛的受众关注。
2.电视广告的现场感强。
电视广告可以通过形状、色彩、文字、语言、音效、动作等丰富的形式对人们的视觉、听觉和运动觉同时进行刺激，容易使人产生身临其境的感受，具有很强的现场感，能大大缩短与受众的心里距离。
3.4.电视广告的传感性强。
与电影相比，电视接受环境现场感与传感性强，电影具有分离感，也不能及时互相讨论和传播信息，这样，电视广告的收视环境更有利于受众的理解和接受。
如案例：CHEER洗衣粉广告·洗脏手帕篇整个广告过程简单而明确，洗衣粉的强力洗涤效果通过屏幕上清晰的画面展示出来，让人有如亲临现场、亲自试验的感觉，加上广告语的点题，效果显著。
这样的广告在电视上播放，家庭成员一起收看，互相评说，自然会相互影响和感染，增加了广告的促销意义。
电视广告利弊英语作文Possible essay:Pros and Cons of Television AdvertisingTelevision advertising has been a staple of modern consumer culture for decades, promoting products and services through colorful and persuasive commercials that reach millions of viewers. While some argue that TV ads are an effective way to inform and entertain audiences, others criticize them for being intrusive, manipulative, and wasteful. In this essay, I will discuss the advantages and disadvantages of television advertising from multiple perspectives and offer my own opinion on this controversial topic.On the one hand, television advertising can provide several benefits to both businesses and consumers. For companies, TV ads can raise brand awareness, increase sales, and differentiate their products from competitors. By using visual and auditory appeals, such as catchy jingles, emotional stories, or celebrity endorsements, advertisers can create a memorable impression on viewers and influencetheir purchasing decisions. Moreover, TV ads can target specific demographics and regions, based on the time of day, the channel, or the program, which can optimize the impact and efficiency of the ad campaign. For instance, a sports drink company may air its ads during a football game, when many male viewers are likely to watch and identify with the athletic imagery and message.For consumers, television advertising can also offer some advantages, such as entertainment, education, and convenience. Some ads are humorous, creative, or informative, and can enhance the viewing experience by providing a break from the program or a source ofinspiration or knowledge. For example, a car ad may showcase the features and benefits of a new model, such as fuel economy, safety ratings, or connectivity, that the viewer may not have known before. Moreover, TV ads can save consumers time and energy by informing them about new products or services that match their needs or preferences, without having to search for them online or in stores. For example, a parent may be interested in a new toy that their child would enjoy, and may learn about it through a commercial that airs during a kids' show.On the other hand, television advertising has several drawbacks that may outweigh its benefits, depending on the context and perspective. For one thing, TV ads can be annoying, disruptive, and intrusive, especially when they interrupt a program or repeat the same message too often. Some viewers may feel that they are being manipulated or deceived by advertisers who use exaggerated or false claims to sell their products, or who exploit their emotions or fears to create a sense of urgency or need. Moreover, TV ads can be expensive, both for the companies that produce them and for the consumers who pay for them indirectly by buying the advertised products. Advertisers may spend millions of dollars on a single ad campaign, which may inflate the prices of their products or lower the quality of their services, or both. Consumers may also pay more for the same product or service that they could have found through other means, such as word-of-mouth recommendations, online reviews, or personal experiences.Furthermore, television advertising can have negative effects on society and culture, by promoting materialism, consumerism, and superficial values. Advertisers may create unrealistic expectations or standards of beauty, success,or happiness that can lead to dissatisfaction, anxiety, or depression among viewers who cannot or do not want to meet them. Moreover, TV ads may reinforce stereotypes, biases, or prejudices that can perpetuate social inequality or discrimination. For example, a cosmetic ad that features only white, young, and thin models may exclude or marginalize viewers who belong to other demographics, or who have different body types, ages, or ethnicities. Finally, TV ads may contribute to environmental problems, such as waste, pollution, or climate change, by promoting products or behaviors that are harmful to the planet or unsustainable in the long term. For example, an ad that encourages people to buy more cars or use more fossil fuels may exacerbate the global warming crisis and endangerfuture generations.In conclusion, television advertising can have both advantages and disadvantages, depending on the goals, methods, and effects of the ad campaign. While TV ads can inform, entertain, and persuade viewers, they can also annoy, deceive, and harm them, as well as contribute to social, cultural, and environmental issues. Therefore, it is important for advertisers, consumers, and regulators tobe aware of the pros and cons of television advertising,and to make informed and responsible decisions based ontheir values, needs, and interests. As a consumer, I think that TV ads can be useful and enjoyable if they are relevant, truthful, and respectful of my time and attention. As a citizen, I also think that TV ads should be subject to ethical and legal standards that protect the publicinterest and the common good.。
