Consumer as passive targets
Mass-marketing driven
Sales-force driven Fixed prices
Information asymmetry信息不对称
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Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
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Information Density
The total amount and quality of
information available to all market participants. The internet reduces information collection, storage, processing, and communication costs while increasing the currency, accuracy, and timeliness of information. 信息密度 增强效率减少信息收取过程
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 1-4
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
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