大众点评比较ppt

在生活服务领域，人们有了越来越多的移动场景使用需求，大众点评的用户也从传统PC端不断转向移动端，因此大众点评移动端APP自然也就肩负起了更多重任。

下面就对大众点评的移动端APP做一些简单的分析。

详细优质的信息，通过商家介绍、价格、点评等各种信息帮助自己做出决策。

优惠促销活动，用最少的钱享受到最好的服务。

移动化的场景需求，可以快速帮自己找到周围优质、优惠的商家。

公司战略纵向上深入，整合线上资源获取更多流量入口（如微信中嵌入大众点评入口），线下深入连接商家，从信息展示切入交易端实现闭环。

横向扩张，扩大本地生活服务品类，从餐饮切入到酒店、旅游、结婚、亲子等细分领域。

平台定位调整，大众点评表示将从团购交易平台转向线下商户服务平台，在团购的基础上，推出更多帮助商家营销的服务，效果广告成为其未来主要盈利方式。

产品分析大众点评APP采用橙色作为主色调，导航是经典的Tabbar加上九宫格的形式，分为首页、团购、发现、我的四个板块。

首页首页中主要提供商家的入口，这些入口可以分为4种类型：通过搜索栏查找具体商家，商家分类导航，优惠活动，推荐商家。

其中搜索栏可以帮用户找到已经有明确目标的商家，而分类导航帮助用户找到某一大类下的所有商家，优惠活动和推荐商家则不分类别地为用户呈现当前优惠的信息。

这几种不同形式的入口满足了三种不同类型的用户需求，即有明确目标，某一类目下的不明确目标，以及完全没有目标的随意看看。

不同类型的商家入口以及优惠活动基本上满足了用户在使用APP过程中的需求，在首页上给了用户一个快速的选择入口，充分发挥了首页的引导作用。

改进建议导航栏下方的分类导航类目太多，足足有24个类目，其中很多类目都有重复，比如“结婚”和“拍婚照”，“周边游”和“景点郊游”等，“社区”也完全可以放到“发现”板块中去。

过多的类目让用户在选择的过程中有很多干扰，同时视觉感受也会很繁杂。

因此建议精简导航中类目的数量，并按照合理的逻辑放置。

大众点评首页推荐模块竞品分析人人都是产品经理编辑导语：随着人们生活水平的提高，在消费之前也面临着更多的选择。

大众点评就是这样的一个app，它能够帮你做出正确的选择，避免踩雷。

本文作者针对大众点评的首页推荐模块，研究了其面临的竞品，通过环境分析、功能对比等方式，进行了总结，希望看后对你有所帮助。

1. 环境分析注：大众点评和口碑都属于本地生活服务类app，且二者在app Store中的评分良好。

2. 推荐页面使用场景大众点评：用户利用碎片化时间浏览页面信息，发现新鲜事物，选择下次“打卡”地点。

口碑：用户当前有一段空闲时间，希望通过浏览推荐页面来快速做出选择。

3. 产品功能对比分析3.1 整体页面对比大众点评采用双行图文列表的排版方式，更加凸显图片\视频的展示，精彩的图片和视频能够快速吸引用户的注意力。

口碑采用单行图文列表排版方式，页面注重商家信息的展示，用户可以快速了解商家优惠套餐、地理位置等信息。

但口碑推荐页面的设计与美食、休闲娱乐等模块相差无几，更多的是多模块内容的整合，给用户在一个界面提供多样选择。

3.1.1 针对页面内容差异进行分析3.1.1.1 推荐页面信息来源大众点评：采用UGC模式，页面内容由用户评价的图/视频+文（截取用户点评中的26个字符）组成。

口碑：页面信息来源于商家提供的图片、优惠套餐和系统统计的评分、地理位置。

分析：大众点评页面信息采用UGC模式，内容生产力强且更加多样化，能满足不同“口味”用户的需求。

此外，UGC模式强化了大众点评的社区属性，有助于提升用户粘性。

口碑页面内容来源于商家和系统，能够帮助用户快速了解商家信息并做出选择。

3.1.1.2 页面信息对用户跳转到下级页面的影响大众点评：页面信息由大图\视频+用户评论精彩字段截取组成。

口碑：页面信息由商家图片\视频+地理位置+评分+榜单排名+优惠套餐组成。

分析：大众点评更加突出图片\视频的展示，能够第一时间吸引用户眼球，触使其点击跳转至下级页面。

Yelp和大众点评的对比分析AbstractWith the development of consumption level,more and more business has been appeared in market.Too many choices often make customers have difficulty in deciding.，in this case,reviews websites came into being。

In the mobile Internet era, the popularization is a major trend and characteristic. Compared with advises from experts, now we prefer to refer to the so-called grass-roots information,which comes from those ordinary people just like ourselves because their thought is more real and might be quite similar with us. The Internet brings equality and rapid spreading to make our life better. This article will make a simple comparison between Yelp in The US and in China, we may be able to make a better understanding of the future O2O through basic analysis.Key words:Yelp;;O2OContents一、A brief introduction of Yelp（一）The history of Yelp (1)（二）Features of Yelp (1)（三）Revenue method of Yelp (2)二、A brief introduction of （一）The development of (3)（二）Main Service of (3)（三）Revenue method of ..................,. (4)三、Comparison between Yelp and （一）Similarities (4)（二）Differences (5)四、Epilogue (5)一、A brief introduction of Yelp（一）The history of YelpYelp is a multinational corporation headquartered in San Francisco, California. It develops, hosts and markets and the Yelp mobile app, which publish crowd-sourced reviews about local businesses. Yelp also trains small businesses to respond to reviews responsibly; hosts social events for reviewers; and provides basic data about businesses, such as hours of operation.Yelp was founded in 2004 by former Paypal employees at startup incubator MRL Ventures. It was initially an unsuccessful email-based referral service, but was re-launched on the basis of unsolicited online reviews. It grew quickly and raised several rounds of funding. It had $30 million in revenues by 2010 and had collected more than 4.5 million crowd-sourced reviews. From 2009–2012, Yelp expanded throughout Europe andAsia. In 2009 it entered negotiations with Google for a potential acquisition, but a deal was never reached. Yelp became a public company in March 2012 and became profitable for the first time in 2014.As of 2014, had 132 million monthly visitors and 57 million reviews. The company's revenues come from businesses being reviewed on the site choosing to advertise.1Picture 1:Homepage of Yelp（二）Features of Yelpments from real users,.Yelp put particular emphasis on a small group of userswho are fond of making comments. The basic actions of Yelp includes creating an account, filling out your resume, adding friends and writing reviews.Yelp will 1From /wiki/Yelpemploy a manager of a community to increase brand awareness and attract new users.2.Yelp will give “bonus”to those excellent users through various forms ofinteraction between users.The comments on Yelp are usually long and detailed with user’s willingness.We can see them in picture2.Picture 2:reviews on Yelp（三）Revenue method of YelpYelp is the first company to combine localized business, social networking and mobile area .1.AdvertisingYelp's revenues come from selling ads and sponsored listings to small businesses.As of 2010, Yelp has 150 salespeople. Advertisers can pay to have their listing appear at the top of search results, or feature ads on the pages of their competitors. As of 2013, advertising revenue was growing at a rate of 77% per year.Yelp will only allow businesses with at least a three-star rating to sign up for advertising.22From /wiki/Yelp2.Group-Purchase ServiceYelp’s exploration of revenue method includes Group-Purchase Service Yelp Deals, which is available to get revenue from the third-party advertising agencies .The charging mode of Yelp Deals is similar to the Group Purchase site--to help businesses release discount information in time via the website, mobile phone or e-mail client to charge agency fee.二、A brief introduction of （一）The development of (/) was established in April 2003 in Shanghai, which is China's leading website of city life’s Consumptive Guidance and one of the first established websites as independent third-party to make consumption comments in the world. The site provides business information, consumer promotions and consumer evaluation in areas such as dining, shopping, entertainment and lifestyle services for users .At the same time, the also provides one-stop precision marketing solutions to small and medium sized businesses , including e-coupons ,keywords searching,group-purchase and membership card servicesWhat’s more, has been successful in the layout of mobile Internet . It’s China's largest website of local searching and urban consumer portal and also is one of the most typical web2.0 website. The Website has covered over 30 countries including Shanghai, Beijing, Guangzhou and other major cities in C hina and it’s service areas includes shopping, entertainment, life services, activities, concessions and other urban areas of consumption.3Picture 3 A page from 3From /view/898309.htm?fromtitle=大众点评（二）Main Service of Generally speaking, has five main kinds of service.1.Group purchasingGroup purchasing is an efficient short-term marketing tool and uses it quite well.Now we can also make group-purchasing on mobile phone.2.Discount couponPassing special offer accurately and keep attracting customers.3.Key wordsPost a message on the community and explain your consumption tendency,you will get responds from many products that suit you.4.Sign-inCustomers can get virtual awards such as credits and badges through making comments to sign-in.5.City LinkPersonalized page for you to locate your site and merchants can provide information around you.（三）Revenue method of mission revenueWith the advantage of its channel platform, get commission revenue from restaurants.Part of the revenue is returned to members in from of credits,and the remaining part is the income of site.2.E-commerceIntegrating e-business models to ordering online is one source of revenue, can charged restaurants in order to provide ordering services to its members .This part covers about 80% or more of total revenue.3.Offline service compiled the user’s reviews and published as "Restaurant Guide", which is currently divided into Beijing, Shanghai, Hangzhou, Nanjing for four versions. Each can get profit of 5 yuan.4.Wireless value-added provides searching content for mobile phone users .For example,if you send massage about "Little Sheep, Xujiahui", you can get information of restaurant’s map, the ordering phone, users reviews and other information.5.online advertising put targeted advertising in different regions according to user’s preferences.It can make accurate positioning to Internet users in different time periods.三、Comparison between Yelp and （一）Similarities1.Product PositioningBoth are all marked on the O2O / consumption labels.2.Strategic ConceptsBoth are focusing on building user’s reputation and credibility.（二）Differences1.The commentWe can see that comment on Yelp are more detailed and users are more active on Yelp.Because Yelp put more emphasis on social contacting than .2.The revenue methodYelp's revenue method is somewhat different from Dianping,com.The main service area of catering,while Yelp’s strategy is to replace localized Yellow Pages though there are 23% of reviews are about restaurants(picture 3).Yelp's goal is to deepen localization services and it is not in a hurry to cash their flow through group-purchasing tools. This point is very different from the . From this point of view, Yelp’s social attribute is more obvious. But some people think this way is single and can’t last long.Picture 4 Y elp’s service areas四、EpilogueBoth sites have their strengths but there is still much room for them to improve.For me, is more functional and convenient.However,I think Dianping.cm still need to deepen its social function to improve user’s loyalty and liveness.After all,communication and link between people is the emphasis of the future O2O.Also,I think group-purchasing is a effective tool,Yelp can put more effect on it and combine their strengths,we may find more unction and our life will get better and better.。

超市大众点评模板
想要写美食类的评价，可以从食物的外观、香气、味道、口感以及用料等方面去评价。

范文：
1、这道菜一上桌就让人非常有食欲，香气浓郁，非常诱人。

口感非常的脆嫩，爽滑。

浓郁的酱汁包裹着食材，咬下去酱汁充满口腔。

而且用料十分新鲜，给的量也很足，性价比超级高。

下次有机会一定会再来。

2、这家餐厅环境很好，非常干净整洁，食物不仅外形美观，重要的是味道非常棒，色味俱佳。

做法保留了食材原有的味道，清新爽口。

而且菜品选择非常多，价格也不高，适合带着家人一起去。

3、味道超赞，而且一看就让人觉得很有食欲，但是分量不大，属于比较精致的类型。

胜在菜品也很新鲜，味道咸淡适中，而且火候掌握的刚好。

上菜速度很快。

就是用餐环境还需要改善，但是价格非常实惠，基本隔段时间就会来一次。

鲁菜：制作精细，因材施艺、四季有别，浓而不腻，味感清鲜，讲究造型。

浙菜：选料讲究，烹饪独到，注重本味，制作精细。

选料讲究，就是做到“细、特、鲜、嫩”4条原则。

豫菜：制作细巧、色调美观、调味清鲜。

徽菜：烹调方法上擅长烧、炖、蒸，而爆、炒菜少，重油、重色，重火功。

湘菜：以熏、蒸、干炒为主，口味重于酸、辣，辣味菜和烟熏腊肉是湘菜的独特风味。

东北菜：东北菜一菜多味，咸甜分明，酥烂香脆，色鲜味浓，明油亮芡，讲究造型。