阿里巴巴询盘回复技巧共30页文档

在回复买家询盘时，一般可以分为四个步骤：跟买家打招呼、进一步介绍产品、告知买家付款同时应尽快发货、结束语。

以下为相关步骤的范例：1、当买家光顾你店铺, 询问产品信息时：重点：跟买家初次打招呼，要亲切、自然并表示出你的热情。

尽量在初步沟通时把产品元素介绍清楚，范例参考:Hello, my dear friend.Thank you for your visiting to my store, you can find the products you need from my store . If there are not what you need, you can tell us, and we can help you to find the source, please feel free to buy anything! Thanks again.2、鼓励买家提高定单金额和定单数量, 提醒买家尽快确认定单时可参考:Thank you for your patronage, if you confirm the order as soon as possible, I will send some gifts. A good news: Recently there are a lot of activities in our store. If the value of goods you buy count to a certain amount, we will give you a satisfied discount.3、交易进行中，通知买家去参看物流情况时，可参考：The goods you need had been sent to you. It's on the way now.Please pay attention to the delivery and sign as soon as possible. If you have any questions, please feel free to contact me.4、当完成交易，您表示感谢，并希望他下次能够再次回头时，可参考：Thank you for your purchase, I have prepared you some gifts, which will be sent to you along with the goods.Sincerely hope you like it. I'll give you a discount, if you like to purchase another products.5、推广新产品,采购季节期间根据自己的经验，可给买家推荐自己热销的产品。

1.很好的买家，谢谢您的光顾，欢迎下次继续光临~
2.感谢亲的光临，希望下次合作快，祝您购物愉快！
3.感谢亲的光临，您的支持是我们前进的动力，小店会更加努力做好！
4.因为有您的支持，我们才有今天，感谢您的每一个评价，小店都会努力让您满意！
5.感谢您对我们的支持，你已成为小店会员，享受本店特价优惠活动，随时欢迎您的光临！
6.感谢您的到来，丫丫家祝您初夏快乐，静享时光~~
7.亲爱的顾客，您的信任是小店最大的欣慰，希望小店能给您带来一份惊喜与快乐！
8.很高兴认识您，有机会多来逛逛哦~~
9.有您的支持，我们会做得更好！
10.炎炎夏日，每一件衣服都是夏日精彩的表情，您找到属于您的夏日表情了吗？
11.一波三折，最后发现您是值得交的朋友，可有荣幸认识您？
12.非常好的买家，期待与您再次合作！
13.诚信买家，合作愉快！
14.感谢您对小店的支持，收到货后有什么问题请及时联系我，如果对我们的宝贝满意，请给5分支持哦！
15.如果您遇到什么问题或建议请及时与我们联系，我们会尽最大限度帮您解决问题！
亲爱的买家您好~!
感谢您购买本店的商品，亲是个不错的买家哦，收到商品若有任何问题请您立即与小店的售后工作人员联络，我们一定会尽力为您处理^^
也别忘了给小店一个好评价，互相加油鼓励一下^______^ 期待您再次光临。

阿里国际站代运营：在国际贸易的实际业务中，一般多由买方主动向卖方发出询盘。

可以询问价格，也可询问其他一项或几项交易条件以引起对方发盘，目的是试探对方交易的诚意和了解其对交易条件的意见。

不同的询盘有不同的回复技巧，接下来让我们分享一下方法吧！一、买家询盘为泛问所有产品询盘格式通常如下：We are interested in all your products, could you please send us more informationand samples about yourproducts and price list?可参考如下模板回复：Dear Sir/ Madam,Thanks for your inquiry at . We are professional supplier for plush toys at competitive price, located inNanjing City, Jiangsu Province. Here is the attachment with some pictures of our products that may suit your requirements, for more, please check our website, and select the products that you’re interested in.We have great interest in developing business with you, should you have any inquiries or comments,we would be glad to talk in details through MSN：XXX\ mails or any way you like.(附件内容可挑选一些公司主打产品) 客户泛泛咨询时，往往真实购买意图一般，除非其正好需要/感兴趣您现在的产品或您挑选出的主打产品。

如何回复买家的第一次询盘一：针对所有产品询价的邮件回复，交向客户做公司简介Dear customer,This is XiaoA, the sales supervisor from HongKong XXX international group, it's very nice to contact with you.We are very pleased to receive your below email, thanks for your interesting and kind attention.If you have any interesting on our products, pls feel free to let me know, we will provide you the best price and service.Best regards,XiaoA二：针对某款产品询价的邮件回复参考模板- A:Dear customer,This is XiaoA, the sales supervisor from XXX Industry Co., Limited, it's very nice to contact with you. We are very pleased to receive your below enquiry about Rearview Mirror, thanks for your interest and kind attention.Model #XY-010 Rearview Mirror is our new model and very hot sell product which has perfect design and two colors(blue, light blue) options for customers/ Model #XY-090 car key camera is our hotsell product which has perfect design and very good quality. Enclosed pls find our best quote and detailed specification(products catalogue), you can find more products from it.If you have any interest and need samples for testing, pls feel free to let me know. We are looking forward your soonest feedback.Best regards,XiaoA参考模板- B:Dear customer,This is XiaoA, the sales supervisor from XXX Industry Co., Limited, it's very nice to contact with you. We are very pleased to receive your below email, thanks for your interest and kind attention. XXX is the professional manufacturer of security system products in China, specializes in the development and promotion of Mini-Camera program in various appearances such as MP3, Lighter, Digital Watch, Sunglasses, Button, USB Flash Drive, Mini pen, ID Card, Car Key, Car DVD and Car GPS. Pls visit our website: to check more and detailed items.Regarding to Car DVD , pls see the specification as below:TD717:7 inch car DVD player Detachable Face TouchScreen/BLUETOOTH RDS/Ipod control/USB/SD car DVD/ car video/7"If you have any interest, pls feel free to let me know. We are looking forward to hearing from you soon. Best regards,XiaoA三：针对OEM/ODM产品询价的邮件回复Dear customer,This is XiaoA, the sales supervisor from XXX Industry Co., Limited, it's very nice to contact with you. We are very pleased to receive your below enquiry about xxx, thanks for your kind attention.However, we are sorry to tell you that we have no the same Gps DVD model you sent to me, butwe've promoted our new model #XY-070 DVD which is our hot sell product with perfect design and very good quality. Enclosed pls find our best quote and detailed specification(products catalogue), you can find more products from it. But if you insist on your own model, we can still open the new tooling for you, as we have strong R&D capability and accept OEM/ODM orders.If you have any interest and need samples for testing, pls feel free to let me know. We are looking forward your soonest feedback.Best regards,XiaoA四.：针对非我司产品的询价的邮件回复参考模板- A:Dear customer,This is XiaoA, the sales supervisor from XXX Industry Co., Limited, it's very nice to contact with you. We received your below enquiry about Waterproofing material, but can you advise what's the products exactly? Are they car cover or waterproof? And can you send us some products photos and specifications which you are looking for?Best regards,XiaoA参考模板- B:Dear customer,This is XiaoA, the sales supervisor from XXX Industry Co., Limited, it's very nice to contact with you. We received your below enquiry. However, we are not the watch factory, we are the professional manufacturer of security system products in China, specializes in the development and promotion of Mini-DV program in various appearances such as MP3, Lighter, Digital Watch, Sunglasses, Button, USB Flash Drive, Mini pen, ID Card, Car Key, Car DVD and Car GPS.If you are intrerested in our products, pls visit our website: to check more and detailed items. We are looking forward to hearing from you soon.Best regards,Xiao A五：打样规则：Dear customer ,Nice to get your prompt feedback, tks a lot.We really would like to support your business withour perfect service and good quality products. Thanks for your interest in our Car DVD. However, in order to control our factory cost, we've set the sample policy long time for each customer:Sample(1-5PCS) should be charged 130% of the unit price, but the sample fee could be refunded afterWe sincerely hoping could start business with you in coming days soon. If it's ok, pls advise your shipping address and Fedex account no., we will arrange the sample after your paying, tks a lot. Best regards,XiaoA六：客人觉得产品价钱和运费过高，应该如何回复：Dear customer ,I am sorry, the shipping cost is lower than the fact, the total G.W of the goods would be around 30Kgs, and i asked the cheapest shipping company for you.For the products price, what we quoted to you is our lowest price, our goods has very good qualtiy which cannot be compared with the rubbish goods from other factories. I believe you will be very happy to see our perfect quality goods and considerate service.Aboved pls double check, i am waiting for your feedback, tks.Best regards,XiaoA七：不确定客人是否找的是我们公司所生产产品种类，应该如何回复：Dear customer ,This is XiaoA, sales supervisor from our company.We've received below email from you, pls note we are the professional manufacturer of security system products in China, specializes in the development and promotion of Mini-Camera program in various appearances such as MP3, Lighter, Digital Watch, Sunglasses, Button, USB Flash Drive, Mini pen, ID Card, Car Key, Car DVD and Car GPS. etc. Pls visit our website: to check more and detailed items.Pls double check if you are looking this kind of products. If you have any interest about our products, pls feel free to let me know.Best regards,XiaoA八：客户不愿意支付首次样品费及运费，应该如何回复：Dear customer,This is XiaoA.I am sorry to tell you that our company has the sample policy:1. Sample(1-5PCS) should be charged 130% of the unit price, but the sample fee could be refunded after placing new order(qty reaches 500Pcs, MOQ: 500Pcs).2. Sample shipping chgarge should be freight collected or prepaid by customer.If anybody donot wanna to paying for the samples, that will be fine, it's no neccessary to make any business with each other, because the customer cannot afford any cost on future business. We donot like that kind of customer, because we donot see his sincerity and honesty to do business.Best regards,XiaoA九：向潜在客户进一步推荐公司的产品，宣扬公司的研发能力：Dear customer,I sent your photos of car key camera to our engineer, the internal structure and pcb board design is same as ours, this is the copy model of ours, only difference with the color, ours is in blue(as attached file"Internal structure of car key camera"), and yours is in red. However, there have lots of factories to copy and produce the same model products. But you should pay attention to distinguish the factories quality, capability and service, which are the most important to the buyers.We are the manufacturer in China with strong technology and development capability, specializing in developing the Mini video cameras and security monitoring products for our customer from the shape design, internal structure, pcb board, tooling, manual packaging, pop poster, sell, and after-sales technical support of one-stop service. Enclosed pls find our ID design of car key camera.If you have any interest on our products, pls let me know. I believe we will be your best supplier choice to cooperate on the busienss.Best regards,XiaoA（整理：盖世汽车网）。

每天我们收到不少询盘，但是往往回复过去就如泥牛入海，客户也不回复。

既然客户有意向给你询盘，为什么他不回复呢，值得我们思考和探索。

大致原因如下1只是为了探寻价格，暂时无购买意向2收到很多回复，不能一一回复3回复的内容不能对客户形成很好的吸引力4邮件不专业所以抛开客户因素，我们努力把自己做得最好，最有吸引力，减少不必要的损失，尽量让客户和我们沟通交流，相信我们会做的很好。

我简单分享一下我的意见，个人愚见仅供参考1收到询盘，第一时间打开，记住第一时间，也就是你最快的时间，竭尽所能。

用一分钟打开，2-3分钟，认真阅读邮件内容（一般不会太长，且比较简单，最多5分钟分析完毕）2回复相信大家都有自己的模板，没有的最好建立一个模版。

并不断完善.我说的只是模板，然后要修改，一定要修改。

记住客户需要的是唯一性，只有你认真对待他，让他觉得你为这个询盘有很认真的准备。

3内容1开头，dear加他们的名字或者其他，自己感觉2简单说下他的询盘we are pleased to receive your inquiry hear that you are interested inour。

4如果熟悉他们国家的市场，你可以说。

wearegladthatourproductsellsgoodinyourmarket（不清楚就别乱说，反正写下，你们的产品非常适合他们的市场，要是新市场，就说这个市场我们正在努力开发中，我们以优异的质量和强有力的价格已经取得了一些成就，或者实在没有就说，我们很高兴，有你这样一个伙伴帮助我们开发市场。

我们会给你提供最低的价格和最好的质量帮助你打开市场。

反正就是说对他们有利的话，一行--两行4然后简要介绍一下客户提到的产品，最小起订量，大概因素，一定要主打的，你们的优势，每个公司又是肯定不一样。

如果价格觉得有竞争力，报一个价格，你们的最小起定量（也可以转化成优势的，降低MOQ），大概的运输方式，支付方式，这个根据客户的询盘来考虑报与不报。

商务询盘回复尊敬的客户，首先，感谢您对我们公司的关注和询盘。

我代表我们公司回复您的商务询盘，非常荣幸能有机会与您合作。

下面是针对您的询盘的详细回复：一、产品介绍首先，我们公司非常荣幸向您介绍我们最新推出的产品——XXX。

该产品是我们公司最新研发的创新型产品，具有以下特点：1. 高品质：我们公司始终致力于提供高品质的产品，XXX不例外。

我们严格把控生产过程，确保每个产品都符合国际质量标准。

2. 先进技术：XXX采用了先进的生产技术和设备，能够更好地满足市场需求。

我们公司拥有一支专业的研发团队，不断创新和改进产品性能。

3. 多样选择：XXX有多种型号和规格可供选择，以满足不同客户的需求。

同时，我们提供个性化定制服务，根据客户需求进行产品定制。

二、价格和支付条款关于价格和支付条款，我们将根据您的具体需求和订单数量提供竞争性的报价。

我们希望能够与您建立长期合作关系，因此在价格方面会给予一定优惠。

至于支付条款，我们一般接受电汇或信用证支付，请您根据实际情况选择合适的支付方式。

三、质量控制和售后服务我们对产品质量始终抱有高度的重视，并且承诺提供卓越的售后服务。

我们的产品经过严格的质量控制，确保在出厂前通过所有严格的检验标准。

如果在使用过程中发生任何问题，我们会及时进行回应，并积极解决。

我们公司始终追求客户满意度，尽力满足客户的需求。

四、交货和运输方式关于交货和运输方式，我们能够提供灵活多样的选择。

一般情况下，我们可以根据客户要求安排陆运、海运或空运。

同时，我们会确保按照协议的时间节点进行准时交货，以保证客户的供应链运作顺畅。

五、关于合作我们非常希望能与您建立长期稳定的合作关系。

作为一家信誉良好的公司，我们始终遵守合同的各项规定，并保证诚信守约。

我们相信互信互利的合作理念，致力于与客户共同发展和取得双赢。

六、联系方式如果您有任何进一步的问题或需要更详细的信息，欢迎随时与我们联系。

您可以通过以下方式与我们取得联系：公司名称：XXX 公司联系人：XXX电话：XXX电子邮箱：XXX七、结语再次感谢您对我们公司的询盘，并对我们的产品表达兴趣。

各种询盘回复范本以下是回复询盘的一些技巧，你可以参考一下：高效回盘5大要诀及时：接到买家询盘，要给予及时反馈，确保询盘回复有效性。

通常在1小时内完成回询盘，订单生成的率高达70%，回时间超过10小时，会大大降低订单生成率。

专业：卖家应具备丰富的行业知识，对于客户关于产品方面询问，能够给予专业解答。

准确：要将回复信写得很清楚，首先要正确理解买家来函的准确意思，如有不清楚的地方，则应立即去函向客户询问了解，切忌一知半解。

具体：尽量一次性多传达自己的意思，以免来回沟通错过了商机。

格式：格式一般分为称呼、正文、敬祝语、落款几个部分，语言简洁准确，避免出现语法和拼写的错误。

鉴于东西方文化的差异建议回答卖家问题直截了当，一般疑问句建议先回答yes或者no，然后再补充自己需要说明的。

回盘参考模版不同状态下订单，回复询盘的方式和技巧各有不同。

下面将订单状态大致分为一下几类，一一说明：1、未付款询盘回复：第一主动出击，当买家下单后应及时主动与买家联系，联系内容可以按照先后顺序包括为打招呼，对产品进一步的介绍，并告知请付款以及时查看库存备货，尽快发货。

下面一个不错的回复：Dear XXX,we have got your order of......The bag you order is one of the hot items from my store and it is made of high quality leather. But the order seems unpaid. If there's anything I can help with the price or size etc.When the payment is finish, I can stock up the item and get it ready for shipping.If any further questions, please feel free to contact with us.ThanksBest Regards2、已付款订单的回复：主要内容包括确认产品的规格，尺码等等具体事宜，表现卖家的专业性下面是一个不错的例子：Dear XXX,I am very glad to hear from you. The biggest size we have is 39. And this shoes is little bigger in size. So I think 39 will fit.If you have any other questions, Please feel free let me know.We are looking forward to getting your early reply.Best Regards3、发货后的回复：从货物离开中国海关至买家收到货物建议每个阶段卖家都给买家发一封邮件通知买家，直到买家收到货为止。