梅赛德斯奔驰的简介及其代言人
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奔驰汽车标志图片含义和奔驰标志的历史由来奔驰的标志壁纸奔驰标志的历史梅赛德斯- 奔驰的标志是世界最有名的品牌之一。
奔驰的标志是一个简单的三叉星,表示陆地,海上和空中。
著名的三叉星的设计者是戈特利布·戴姆勒,以显示他的电动机在陆地,空中和海上使用的能力。
1909年戴姆勒第一次发明,1926年结合奔驰桂冠,以显示两家公司的联合。
梅赛德斯-奔驰是世界上历史最悠久的汽车制造商。
驰的标志最初是Benz外加麦穗环绕。
1926年,戴姆勒与奔驰合并,星形的标志与奔驰的麦穗终于合二为一,下有Mercedes-Benz字样,后将麦穗改成圆环,并去掉了Mercedes-Benz的字样。
而随着这两家历史最悠久的汽车生产商的合并,厂方再次为商标申请专利权,而此圆环中的星形标志演变成今天的图案,一直沿用至今,并成为世界十大著名的商标之一。
车标的含义为:1909年6月,戴姆勒公司申请登记了“三叉星” 做为轿车的标志,象征着陆上、水上和空中的机械化。
1916年在它的四周加上了一个圆圈,在圆的上方镶嵌了4个小星,下面有梅赛德斯“Mercedes” 字样。
“梅赛德斯”是幸福的意思,意为戴姆勒生产的汽车将为车主们带来幸福。
<梅赛德斯- 奔驰是德国品牌,包括汽车,公共汽车和公司戴姆勒股份公司(前身为戴姆勒- 奔驰和克莱斯勒)的卡车。
梅赛德斯- 奔驰是世界上最古老的汽车制造商。
梅赛德斯- 奔驰在目前市场对豪华汽车的最接近的竞争对手是讴歌,阿尔法罗密欧,奥迪,别克,宝马,凯迪拉克,英菲尼迪,捷豹,雷克萨斯和沃尔沃。
著名的三角星,由戈特利布·戴姆勒设计,显示了他们的发动机在陆地,海上或空中使用的能力。
该公司可以追溯到1880年,在德国西南部戈特利布·戴姆勒和卡尔·本茨独立发明内燃机汽车。
戈特利布·戴姆勒和威廉·迈巴赫一起发明了四冲程发动机,他们在巴特坎施塔特(斯图加特的一个区)一起工作,奔驰在海德堡附近的曼海姆有自己的店。
一.简介:自从奔驰制造了第一辆世界公认的汽车后,一百多年过去了,汽车早已度过了他的百岁寿辰,而在这一百多年来,随着汽车工业的蓬勃发展,曾涌现出很多的汽车厂家,也有显赫一时的,但最终不过是昙花一现。
到如今,能够经历风风雨雨而最终保存下来的,不过三四家,而百年老店,仅有奔驰一家。
我们现在所提到的奔驰汽车公司并不是由奔驰先生一人创办的,它是两大汽车巨人的合作。
1926年6月29日戴姆勒公司和奔驰公司合并,成立了在汽车史上举足轻重的戴姆勒-奔驰公司(Daimler-Benz),从此他们生产的所有汽车都命名为“梅赛德斯-奔驰Mercedes-Benz”。
并且奔驰与宝马,奥迪并称”三驾马车。
它的总部设在德国,公司口号是唯有最好。
如今,奔驰汽车公司已成为德国第一大汽车公司,在世界500强排行榜排名20,欧洲一百家大企业中,奔驰名列第四。
二、战略分析:我们将从外部和外部环境进行分析。
首先是PEST分析。
政治上,中国从04年来有关汽车法条规章等逐渐完善,使汽车行业的竞争逐渐规范化。
经济上,中国的人均GDP高速增长,导致中国的汽车市场快速增长。
居民收入的提高和消费结构发生变化。
社会环境上,环境意识不断增加,人们积极倡导环保节能的产品。
技术上:汽车产品更新换代加快,汽车正转向高科技产业。
具体来看的话,中国早在04年的时候发布了各项法令和政策来促使汽车行业规范化,比如汽车发展政策,三项政策等等。
经济上,我们从三张图表来看,第一是人均可支配收入和国内成产总值,可以看到,从09年来这两个数据都是成增长的趋势,再加上恩格尔系数不断降低,人们生活水平提高,消费结构多样,给汽车产业的发展带来了希望与契机。
接下来是行业分析,也就是波特五力模型。
我们从以下四个方面来看。
首先,供应商的讨价还价能力:梅赛德斯每年全球产量超过100多万台,其全球统一采购体系及规模经济使得该品牌对上游供应商有很大的控制权,再者,梅赛德斯产品优势、品牌影响力及业务快速发展也确保其供应商有长期稳定的利润来源,从而情愿以较低的讨价还价能力来做为交换,这使得梅赛德斯在市场的价格竞争力得到提升,利润较同行业也相对较高。
奔驰汽车的历史和发展是怎样的奔驰汽车的历史和发展可以大致分为以下几个阶段:1.创始人卡尔·本茨和戈特利布·戴姆勒的发明和创新:1886年1月,卡尔·本茨发明了世界上第一辆三轮汽车,获得专利,被誉为“汽车的发明者”。
与此同时,奔驰的另一位创始人戈特利布·戴姆勒发明了世界上第一辆四轮汽车。
这两位创始人的发明和创新奠定了奔驰汽车公司的基石。
2.戴姆勒公司与奔驰公司的合并:1926年6月,戴姆勒公司与奔驰公司合并成立了戴姆勒-奔驰汽车公司,以梅赛德斯-奔驰命名的汽车成为高质量、高性能汽车产品的代表。
这一合并使得奔驰汽车公司成为世界上最大的汽车制造商之一。
3.技术和质量标准的不断提升:梅赛德斯-奔驰被认为是世界上最高档汽车品牌之一,其完美的技术水平、过硬的质量标准、推陈出新的创新能力以及一系列经典轿跑车款式令人称道。
在国际上,该品牌通常被简称为梅赛德斯,而中国内地称其为“奔驰”。
4.不断扩展的产品线:除了高档豪华汽车外,奔驰公司还是世界上最著名的大客车和重型载重汽车的生产厂家。
梅赛德斯-奔驰为戴姆勒集团旗下公司。
5.品牌标志的演变:从1909年起,戈特利布·戴姆勒的三叉星标志成为了梅赛德斯-奔驰的标志,并沿用至今。
这个标志象征着陆、海、空三个领域的机动化。
6.应对市场危机的策略:一战结束后,经济大萧条,为了减少相互排挤和应对市场危机,奔驰汽车公司与戴姆勒汽车公司宣布合并。
这一策略使得奔驰汽车公司能够度过经济困难时期,并继续发展壮大。
7.环保和可持续发展的承诺:近年来,奔驰汽车公司致力于开发和推广环保和可持续发展的汽车技术。
他们投入大量资源研发电动汽车和混合动力汽车,以减少对环境的影响并提高能源利用效率。
总的来说,奔驰汽车的历史和发展是一个不断创新、追求卓越和适应市场变化的过程。
他们通过不断的技术创新和质量提升来巩固自己在豪华汽车市场的领先地位,并致力于实现可持续发展。
2007年,与克莱斯特公司合约到期后,公司重新更名为戴姆勒股份有限公司。
二冲程煤气发动机 1878年
奔驰建厂 1883年
第一台现代汽车发动机 1883年
第一台摩托车 1885年
本茨的第一辆三轮汽车 1885年
戴姆勒的第一辆四轮汽车 1886年
第一辆汽油机公共汽车 第一辆汽油机载重汽车 1894年
1896年
爬山赛冠军
1901年 梅赛德斯商标启用
1902年 1926年
合并,戴姆勒——奔驰公司成立 1936年 汽车上安装柴油发动机
推出卡车
1945年 梅赛德斯-奔驰(中国)有限公司在
香港成立
1986年 戴姆勒-克莱斯勒集团成立 1998年
年销售达100万辆 1999年
2005年
BBDC 成立 2007年 重新更名为戴姆勒股份有限公
司。
介绍奔驰汽车的英语作文Mercedes-Benz, a world-renowned luxury automobile brand, has a rich history and a reputation for producing high-quality, innovative vehicles. Founded in 1926, Mercedes-Benz has been at the forefront of automotive engineeringand design, consistently setting the standard for luxuryand performance. With a wide range of vehicles, from sedans to SUVs to sports cars, Mercedes-Benz has something for every driver.One of the most appealing aspects of Mercedes-Benz vehicles is their exceptional craftsmanship and attentionto detail. From the moment you step inside a Mercedes-Benz, you are greeted with luxurious materials, cutting-edge technology, and a sense of refinement that is unparalleled. The interior of a Mercedes-Benz is designed to provide both comfort and convenience, with features such as heated seats, ambient lighting, and advanced infotainment systems. Every detail, from the stitching on the leather seats to the placement of the controls, is carefully considered tocreate a truly luxurious driving experience.In addition to their luxurious interiors, Mercedes-Benz vehicles are also known for their outstanding performance. Whether you are driving a powerful AMG sports car or a versatile SUV, you can expect a thrilling and dynamic driving experience. Mercedes-Benz vehicles are equipped with advanced engines, precise handling, and innovative driving technologies that make every journey a joy. Whether you are navigating city streets or cruising on the open highway, a Mercedes-Benz delivers a level of performance that is truly exhilarating.Safety is another area where Mercedes-Benz excels. The brand is committed to providing the highest level of safety for its drivers and passengers, and as a result, Mercedes-Benz vehicles are equipped with a wide range of advanced safety features. From adaptive cruise control to lane-keeping assist to automatic emergency braking, Mercedes-Benz vehicles are designed to help prevent accidents and protect occupants in the event of a collision. With Mercedes-Benz, you can have peace of mind knowing that youare driving one of the safest vehicles on the road.Beyond their exceptional craftsmanship, performance, and safety, Mercedes-Benz vehicles also offer a level of prestige and status that is unmatched. Owning a Mercedes-Benz is a symbol of success and sophistication, and it is a statement that you appreciate the finer things in life. Whether you are driving to a business meeting or taking a weekend getaway, a Mercedes-Benz is sure to turn heads and make a lasting impression. The brand's iconic three-pointed star logo is a symbol of luxury and excellence, and it is instantly recognizable around the world.In conclusion, Mercedes-Benz is a brand that stands for luxury, performance, and prestige. With a rich history and a commitment to innovation, Mercedes-Benz continues to set the standard for what a luxury automobile should be. Whether you are drawn to the brand for its exceptional craftsmanship, thrilling performance, advanced safety features, or prestigious reputation, there is no denying the allure of a Mercedes-Benz. Driving a Mercedes-Benz is not just about getting from point A to point B – it isabout enjoying the journey and making a statement. With a Mercedes-Benz, you are not just driving a car – you are driving a legend.。
德国汽车品牌1、梅赛德斯.奔驰Mercedes-Benz诞生:1926年国籍:德国总部:斯图加特所属:戴姆勒1886年,戈特利布.戴姆勒和卡尔.奔驰同时发明了汽车。
1890年戴姆勒公司成立时的标志是一颗三叉星1916年在它的四周又加上了一个圆圈在圆的上方有四个小星星,下面是戴姆勒公司的汽车名字“梅赛德斯”。
卡尔.奔驰公司的商标最初是月桂枝包围的“奔驰”字样。
1926年这两家最古老的公司合并,自然也将商标和在一起,中间是三叉星,上面是“梅赛德斯”,下面是“奔驰”,两家之间用月桂枝连接。
经过两家公司的组合,并通过近百年的演变之后,奔驰的标志变得越来越简洁而寓意深刻。
现在使用的奔驰标志时间化了的形似转向盘的一个环形圈围这一颗三叉星。
三叉星表示在陆、海、空领域全方位的机动性,环形图显示其营销全球的发展势头。
梅赛德斯.奔驰目前在产车型奔驰A/B/C/E/R/S级奔驰M/GL/G/GLK奔驰CL/CLC/CLK/CLS奔驰SLK/SL奔驰SLR Mclaren奔驰SLS AMG2、迈巴赫Maybach诞生:1919年国籍:德国总部:斯图加特所属:戴姆勒迈巴赫品牌首创于20世纪20年代。
被誉为“设计之王”的威廉.迈巴赫不但是戴姆勒.奔驰公司的三位主要创始人之一,更是世界首辆梅赛德斯.奔驰的设计者之一。
1919年,难舍汽车梦想的威廉.迈巴赫与其子卡尔.迈巴赫共同缔造了“迈巴赫”之一传奇品牌——一个象征完美和昂贵的品牌。
截止1941年,这种高级轿车生产了1800辆左右,其车身完全按照顾客的要求精心设计和装备而成。
具有传奇色彩的品牌标志由2个交叉的M,叠放在一个球面三角形里组成。
品牌创建伊始的2个M代表的是Maybach Motorenbau 的缩写,而现在2个M代表的是Maybach Manufaktur的缩写。
迈巴赫目前在产车型迈巴赫57/57 S迈巴赫62迈巴赫Zeppelin3、精灵Smart诞生:1994年国籍:德国总部:斯图加特所属:梅赛德斯.奔驰精灵汽车有限公司为戴姆勒全资子公司,成立于1994年,管理中心设在德国斯图加特市,生产工厂则在相距不远的法国海姆巴赫市。
奔驰品牌与广告分析专业:***** 姓名:*** 得分:【摘要】:世界汽车的发展历史是一部品牌发展的历史,再也没有其他商品能够象汽车这样能够充分展示品牌的力量了。
汽车制造是衡量一个国家综合经济实力的标志,而汽车广告则是考验创意人专业水准最有效的手段。
奔驰汽车,一个几乎全世界无人不知的汽车品牌。
从汽车诞生直到今天,奔驰汽车的发展史不仅仅是一个传奇,更是代表了人类汽车工业的发展史。
现在,奔驰汽车已过百岁寿辰,然而它的名字和公司的口号一样,依然叫的响亮。
本文将围绕奔驰的品牌价值、市场细分、市场定位等,并结合其相关广告的分析与设计来展开。
【关键词】:奔驰品牌细分市场广告【正文】:一、奔驰简介(一)概要梅赛德斯-奔驰(Mercedes-Benz)是世界知名汽车制造商,创立于1900年,公司总部设在斯图加特,创建人为(Karl Benz)和(Gottlieb Daimler)。
梅赛德斯-奔驰以高质量、高性能的汽车产品闻名于世,除了高档豪华轿车外,奔驰公司还是世界上最著名的大客车和重型载重汽车的生产厂家。
奔驰汽车,从汽车诞生直到今天,奔驰汽车的发展史不仅仅是一个传奇,更是代表了人类汽车工业的发展史。
现在,奔驰汽车已过百岁寿辰,然而它的名字和公司的口号一样,依然叫的响亮。
奔驰这个强大的汽车王国,总部设在德国的斯图加特市,职员19.7万人,1993年完成销售额591.02亿元,年生产汽车约100万辆,在国内有14家直属厂,主要的子公司35家,销售服务站100多个,在国外它拥有50多个生产装配厂及6300多个代理机构和维修中心,产品行销190多个国家和地区。
(二)企业理念质量、创新、服务。
它之所以被社会和大众视为质量卓越的象征,靠得就是始终如一的质量追求,不断创新的技术保障和顾客第一的服务系统。
(三)标志——三叉星徽的来源含义:1909年6月,戴姆勒公司申请登记了“三叉星”作为轿车的标志,象征着陆上、水上和空中的机械化。
梅赛德斯奔驰历史英⽂介绍Everything began with the invention of the wheel, an achievement that is shrouded in the darkness of history. The first known illustration of a vehicle with wheels is dated to the year 3000 BC. The invention of the wheel ushered in the development of mobility. Ever more refined mechanical systems and ever more ingenious features for carts and carriages made transportation and travel easier. The inventions of Karl Benz, Gottlieb Daimler and Wilhelm Maybach finally ushered in the automotive age.Who invented the automobile? Assumptions concerning the answer to this question differ widely throughout the word. Most Americans believe that Henry FORD invented the car. In England, many people will tell you that the car was invented by Charles Rolls and Henry Royce. The widely held French view is that was Count Dion and Georges Bouton who invented the car. In Austria, even highly respected historians believed for a long time that the Viennese Siegfried Marcus built the first car in 1865 when he fitted a stationary engine to a cart and took it for a 200 meter test run.He went on to build a second vehicle with a four-stroke engine in 1888.this was the source of much confusion for decades because it was incorrectly identified as having been built in 1877 and was therefore presented as the world’s first automobile. 100 years before Marcus, France’s Nicolas Joseph Cugnot designed and built a vehicle was later declared to be the first automobile in the world. It was a monstrous steam-powered affair which is said to have caused a road accident during a test run in 1769.in 1801 it was taken to the Conservatoire des Arts et Métiers in Paris without having made any further impact on the history of the the automobile.Switzerland’s Isaac de Rivaz worked on gas engines from 1770 and was the first person to equip a stationary gas engine with electric ignition.in 1813 de Rivaz fitted an engine of this type to a vehicle and conducted test runs in the area around Venvey on Lake Geneva.In 1883, the French industrialist Edouard Delamare-Debout-teville installed a gas engine in a three-wheeled vehicle. The experiment ended when the gas container exploded, the frame of a second vehicle with a liquid fuel engine broken during its first trials. Delamare-Debou-tteville gave up.In the USA, George Selden claimed that he was the inventor of the automobile. This son of a patent attorney had filed a paten application for a motor vehicle in 1879. He was granted the patent in 1895 without ever having built an automobile. Selden bombarded American car manufactures with demands for license fees. It was not until 1911, following protracted litigation, which Henry Ford succeeded in overturning the mysterious Selden patent.From a historical perspective, all of these would-be ―world’s first automobiles’have one thing in common: the influence which they exerted on the development of automotive transport was extremely short-lived because none of them had the necessary qualities to go down in history as a real breakthrough.In 1886, Karl Benz and the team of Gottlieb Daimler and Wilhelm May Bach initiated general motorization with their inventions. These gave rise to several hundred different types of vehicle and design concepts which continue to be applied anywhere in the world to this day.The invention in the 1880s of the high-speed engine and the automobile enabled Gottlieb Daimler and Karl Benz—independently of one another –to lay the foundations for the motorization of road transport. With the help of financial backers and partners, they both invested their development projects in their own private businesses—in Mannheim, Benz founded the firm Benz & Cie, in October 1883, and Daimler Motorren Gesellschaft (DMG) was formed in November 1890.In order to gain publicity and a certain distinction for their products, both companies sought a suitable trademark.to begin with, the inventors used their own names –―Benz‖ and―Daimler‖, which vouched for origin and quality of the engines and vehicles. The trademark of Benz &Cie, remained unchanged, except that in 1909, the cog wheel symbol which had been used since 1903 was replaced with a laurel wreath surrounding the name Benz. But the turn of the century brought a completely new trade name for products from Daimler-Motoren-Gesellschaft (DMG) in Cannstatt: ―Mercedes‖. So what is the origin of this name?Mercedes- a Spanish girls’ name meaning ―grace‖-was the name of the daughter born in 1889 to the Austrian businessman, Emil Jellinek, who had homes in Baden near Vienna and Nice.A progressive thinker with an interest in sport, Jellinek turned his enthusiasm to the dawning age of the automobile, an invention he knew would be of key importance for future. As early as 1897,he made the journey to Cannstatt to visit the Daimler factory and ordered his first Daimler car—a 6 hp belt-driven vehicle with two-cylinder engine.But the car, delivered in October 1897 and with a top speed of 24 km/h, was soon too slow for Jellinek. He demanded 40km/hand ordered two more vehicles. Supplied in September 1898, the two Daimeler ―Phoenix‖ cars, with their front-mounted 8 hp engines, were the world’s first road vehicles with four-cylinder engines.Emil Jellinek had good contacts with the worlds of international finance and the aristocracy and became increasingly active as a businessman. In 1898, he began to promote and sell Daimler automobiles-in particular, within the higher echelons of society. In 1899, DMG supplied Jellinek with 10 vehicles; in 1900,he received as mangy as 29.Jellinek demanded ever faster and more powerful vehicles from DMG. From 1899,he also entered these in race meetings—first and foremost of which was the Nice week—where he would race under his pseudonym ―Mercedes‖, the name of his daughter aged ten at the time. Initially, he used the name not as an automotive brand name but merely as a team and driver designation.At the beginning of April 1900, Jellinek made an agreement with DMG concerning sales of Daimler cars and engines. The decision was taken to develop a new engine: bearing the name Daimler –Mercedes‖, thereby introducing Jellinek’s pseudonym as a product designation. Two weeks later, Jellinex ordered 36 of the vehicles at a total price of 550,000maks—a sizeable order even at today’s equivalent value of DM5.5 million. A few weeks later, he placed an order for another 36 vehicles,all with 8 ho engines.The first vehicle to be fitted with the new engine, a 35 hp racing car, was delivered to Jellinek by DMG on December22,1900. This first ―Mercedes‖, developed by Wilhelm Maybach, the chief engineer at DMG, caused quite a sir in the first year of the new century. With its low center of gravity, pressed-steel fram,light, high-performance engine and honeycomb radiator, it featured numerous innovations and is regarded today as the first modern automobile.The nice week in March 1901, during which the Mersedes vehicles were found to be unbeatable in virtually every discipline, attracted enormous publicity for Jellinek and the Mersedes. In March and August 1901,the 12/16 hp and 8/11 hp sister models appeared. Jellinek’s orders soon stretched the Daimler plant in Cannstatt to full production capacity.―Mersedes‖ was lodged as a trade name on June 23, 1902 and legally registered on September 26. From June 1903, Emil Jellinek obtained permission to call himself Jellinek-Mersedes, commenting: ―This is probably the first time that a father has taken his daughter’s name.‖Benz, one famous vehicle brands of Germany. Nowadays, Benz has been sold all over the world with a great reputation. It is admirable for its perfect level of technology, excellent quality standards, innovation, and a series of classic coupe styles.In 1883, Benz began to establish the Mercedes and Rhine gas engine factory. At the same time, Daimler successfully invented the first high compression radio explosive motor. Both of them lighted the history of Mercedes-Benz vehicle factory in the early days.Benz invent a car using single-cylinder engine with a large flywheel, which was installed in the rear of the car, its max speed was up to 16km/hour. However, because other supporting technology is not mature enough, the car had a knack of breaking down just when people need it, he can’t even drive it in public. In august 1880, Benz’s wife-Beretta made a brave decision, she drove Benz’s car with her children to visit the child’s grandmother who live in more than 100 kilometers away. When she arrived, she immediately sent a telegram to Benz to tell him that the car stood the test of jolt and ask him to send the car to the Munich Trade Fair. She was also considered the world’s first female car driver because of this. The invention of Benz caused a great sensation in the Munich Trade Fair; people were surprised by the walking of gharry, after the fair, a large number of customers began to order Benz’s car, then he set the largest automobile factory in Germany and start producing legendary Mercedes cars.Benz’s car got the national patent certificate in 1886, which marked he realized his dream that integration the engine and the car perfectly, and our human’ history of transportation has lifted to new chapter. The first car in the world has less than300kg’s overall weight, which concludes 100kg’s engine’s weight. Only a few weeks later, Gottlieb Daimler also got the patent right of his four-wheel vehicle. The same as the idea of ―land, sea, air‖ fully motorized, he applied the single-cylinder engine of the four-wheel vehicle to the airship and boat soon.Benz successfully developed the ―Victoria‖in 1893, which was the mostluxurious car and had the most advanced technology at that time. Later, he research the ―Velo‖sold 2000 mark, which was the first production car in the world. Afterwards, he changed the seat of ―Victoria‖ to be a face to face one, which made the car became the world’s first bus.In 1926, the two companies merged. They formally established Daimler-Benz, Mercedes-Benz was established after that merger. And this name was painted on a DMG vehicle used in races by a man in honor of his beautiful daughter. The name of the man is Emil Jellinek, who was the customer of Daimler Motor’s company. He use a new car which used a wide rangeof the innovative technology, including the strong engine, the cellular radiator, the long wheelbase and the low gravitational center. This was the most outstanding product at that time and it’s proved to be successful. ―Mercedes‖obtained the legal protection as a trademark. What’s more, Mercedes means happiness in Spanish which is called god’s language. After that, it became the formal name for the company.Mercedes-Benz had twice merged. After the First World War, only the companies which has strong financial and excellent brand can survive during the inflation and sale slumping period. So Benz and Daimler Car company formed the Syndicate Company at 1924, and then synthesized into the Daimler-Benz AG.. Finally, German Daimler-Benz and the Chrysler of the USA merged to be the Daimler-Chrysler Group which is operating all over the world. And Mercedes Car Group’s independent brand, the Mercedes-Benz, the Smart, and the May Bach, are the important pillar of the new group.As for the logo of Mercedes-Benz, the Trigeminal star sign was first used in 1909 by Mercedes-Benz’s official account. In 1873, Daimler used the trigeminal star to mark his living place on the letter which was mailed to his wife. And he wrote:‖someday, this star will enlighten the work of my whole life.‖As part of the 1926 merger, a new logo was created that word include a symbol for each and integrate the name of the two former companies. A three-pointed star had been designed by Daimler to show the ability of his motor for land, air, sea use. The traditional laurel wreath symbol used by Karl Benz was added along with his name to complete the new logo. The logo with a plain ring as seen today, was not used until 1937.The first time Benz came to China was about 20 century. Empress Dowager CiXi was enthusiastic to new technology. In about 1900, Germany sent her a Mercedes car (Benz Velo). This is still well preserved now in the Summer Palace. In 1986, the Mercedes-Benz’s Cars Sales Services Limited was established in Hong Kong. As the development of Mercedes-Benz, they migrate their headquarters to Beijing in 2006. Now the sign of Mercedes-Benz has become a symbol of the world’s most famous brand. There are more than 120 authorized sales and service center in China.。
奔驰创始⼈简介⼽特利伯·戴姆勒(1834-1900)出⽣于德国绍恩多夫⼀个⼿⼯业家庭,他曾任道依茨燃⽓发动机股份公司⼯程师,改进了奥托式四冲程发动机,制造戴姆勒卧式发动机,并将卧式发动机改制成⽴式发动机。1885年8⽉29⽇,戴姆勒将这种发动机安装在⼀辆车⼦上,取得“骑式双轮车”的专利权,这实际上是世界上第⼀辆摩托车。为了庆祝妻⼦埃玛的43岁⽣⽇,他将⽴式发动机安装于马车上,戴姆勒⾸辆马车式汽车即告诞⽣,这和本茨的专利汽车的出世难分先后。他和本茨⼀起被誉为“汽车之⽗”。世界上著名的戴姆勒-奔驰公司就是以他两⼈的名字命名的。
卡尔·本茨先⽣是世界汽车⼯业的先驱者之⼀(1844-1929),是德国奔驰汽车公司的创始⼈,被称为“汽车⿐祖”。他出⽣在德国卡尔斯鲁厄⼀个⼿⼯业者家庭。他从⼩喜爱⾃然科学,靠修理⼿表得到⼀些零⽤钱,曾在机械⼚当学徒,在制秤⼚⾥成为“绘画者和设计者”,在桥梁建筑公司担任⼯长。本茨没有⼯场、没有资⾦,他的妻⼦就变卖了嫁妆和⾸饰。经过⼏年饿肚⼦拼命地⼯作,他⼀改再改设计⽅案,组装发动机,得到了皇家摄影师⽐勒的资助,改进了奥托四冲程发动机,终于1886年1⽉29⽇卡尔·本茨试制成功世界上第⼀辆单缸发动机三轮汽车。
奔驰标志的来源戴姆勒于1909年为三星标志申请专利权,但本茨则属于⼀个圆形徽章。奔驰的标志来源于戴姆勒给他妻⼦的信,他认为他画在家⾥房⼦上的这颗星会为他带来好运,这颗三叉星还象征着奔驰汽车公司向海陆空三个⽅向发展。1909年,戴姆勒先⽣为了纪念他的VELO型车⼤批量⽣产,将三叉星内的齿轮图案改为⽉桂枝,以⽰胜利,⽽标志内的“梅赛德斯”则取⾃埃⽶尔·耶利内克美丽⼥⼉的名字。“梅赛德斯”在西班⽛语中有幸运的含义,可惜这位美⼥于四⼗岁死于不幸的婚姻,⽽以她命名的做法却不径⽽⾛。到了1916年,星形的标志与奔驰的名字终于合⼆为⼀,⽽随着这两家历史最悠久的汽车⽣产商的合并,⼚⽅再次为商标申请专利权,⽽此圆环中的星形标志演变成今天的图案,⼀直沿⽤⾄今。并成为世界⼗⼤著名的商标之⼀。