雀巢公司--市场营销产品线(英文)

strategy
Nestlé’s objectives are to be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry. They believe that leadership is not just about size; it is also about behaviour. Trust, too, is about behaviour; and we recognise that trust is earned only over a long period of time by consistently delivering on our promises. These objectives and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up our cor specific meaning of the name will naturally be of the same root as the English "Nest" (Nestle) linked with Nestlé pictorial works of unlicensed graphics, which in turn will make people wait for feeding babies, loving mother and healthy nutrition of Nestle products. Visible, easy to "Nestlé" brand not only has its rich connotation, and entirely consistent with the basic requirements for trademark positioning.

Quality
‫ ﻼ‬The customer comes first ‫ ﻼ‬Quality is a competitive advantage ‫ ﻼ‬Quality is a joint effort ‫ ﻼ‬Quality is made by people ‫ ﻼ‬Quality is action ‫ ﻼ‬Quality is the cornerstone of our success
Consumer Services
At Nestlé, we are committed to offering consumers high-quality food products that are safe, tasty and affordable. The Nestlé Seal of Guarantee is a symbol of this commitment. We also believe in maintaining regular contact with our consumers. This applies both to how we present our products and to how we address our consumers' questions and concerns. When Henri Nestlé prepared his first boxes of infant formula for sale, he put his address on the packages so people would know where to go if they had questions. Today, our Consumer Relationship Panel with the words "Talk to Nestlé" expresses the same commitment. This is why we have a worldwide Nestlé Consumer Services network devoted to caring for our consumers. Our people have expertise in a wide range of areas such as nutrition, food science, food safety and culinary expertise. They provide the prompt, efficient and high quality service that consumers expect from Nestlé. In addition, we teach them talk with consumers and above all, to listen. Listening helps us to understand what people want. Nestlé uses the insights gained from relationships with consumers to drive product development. At Nestlé, we care for our consumers because our success depends on meeting their needs and expectations. Through listening and understanding, we can make products that they will want to use all through their lives.

THREATS
• Competitors • U.S. market slump • Foreign Labor • Tainted ingredients (Melamine)
Competitor Analysis
Hershey’s Company
• Largest North American candy company • Headquartered in Hershey, Pennsylvania • Largest chocolate factory in the world • Twizzler’s, Reese’s, Milk Duds, Jolly Ranchers • Produces Kit Kat for Nestle
Company Analysis STRENGTHS
• Strong brand name recognition some of the most recognized brands in the candy and chocolate industry: -Nestle Crunch -Pixy Stix -Wonka Products -Butterfinger -Baby Ruth
• Skittles, Starburst, M&M’s, Snickers
• Recently purchased Wrigley Jr. Company
Pearson’s Candy Company
• St. Paul, Minnesota headquarters • Salted Nut Roll, Mint Patty, Nut Goodie • Very centralized – 80% of revenue from Salted Nut Roll and Mint Patty

写雀巢咖啡广告的英语作文Introducing Nestlé Coffee: A Perfect Blend of Taste and QualityAre you in search of a coffee that offers an unparalleled taste and quality? Look no further than Nestlé Coffee! As a leading global brand, we take pride in delivering the finest coffee experience to coffee lovers around the world.Nestlé Coffee is made f rom the finest coffee beans, carefully selected from renowned coffee-growing regions. Our dedicated farmers work hand in hand with nature to cultivate premium beans that are then expertly roasted to perfection. The result is a rich and flavorful cup of coffee that will satisfy even the most discerning taste buds.What sets Nestlé Coffee apart is our commitment to sustainable sourcing practices. We believe in supporting the communities we work with, and we ensure that the farmers are paid fair prices for th eir hard work. By choosing Nestlé Coffee, you are not only indulging in a delightful beverage but also contributing to a sustainable and ethical coffee industry.Whether you prefer a classic black coffee, a creamy cappuccino, or a frothy latte, Nestlé Coffee has you covered. Our extensive range of products caters to every preference and occasion. From our convenient instant coffee to our ground coffee and coffee capsules compatible with popular brewing systems, we offer versatility and convenience without compromising on taste.To make your coffee experience even more enjoyable, we have also developed a range of complementary products. From premium coffee creamers to delectable coffee-flavored treats, Nestlé Coffee turns every sip into a moment of pure ple asure.Join the millions of coffee aficionados who trust and love Nestlé Coffee. Experience the perfect blend of taste and quality with every cup. Start your day right, indulge in a coffee break, or savor the moment with Nestlé Coffee – your ultimate coffee companion.Please note that Nestlé Coffee promotes responsible consumption. Enjoy our products as part of a balanced lifestyle.。

Life" is to provide consumers with the
best tasting, most nutritious choices in a
wide range of food and beverage
categories and eating occasions, from
morning to night. .
In 1938, the traditional nest design was combined with the "Nestlé" name to form what is called the combined mark.
In 1966 the design was simplified.
In 1988, the worm in the mother bird's beak was removed and the fledglings became two instead of three. .
Feeling and Summar.y PART 3
2
Nestlé was founded by Henri
Nestle in 1867.It’s the world's leading
nutrition, health and wellness company.
Their mission of "Good Food, Good
.
1
Brief Introduction
The History of Development Logo Brand Positioning and Products Advertisement Show

company culture of N

About the founder Nestlé’s philosophy The brands of Nestlé Nestlé’s Main Products The development of Nestlé Nestlé's marketing philosophy The culture of Nestlé corporate Nestlé in China
Nestlé's marketing philosophy
• Marketing concept - customer needs Nestlé has been committed to consumer demand, products, brands and people's attention for a long time. • Social marketing concepts - social interests One hundred and thirty years, Nestle has created a benefit all parties, mutual trust, public way. • Great marketing ideas - market environment Over the years, Nestle has always insisted the principle of "in any country and the city's business activities must comply with local interests"
About the founder
In 1867, A Swiss pharmacist who called Henri Nestlé founded the Nestlé company.

The two companies merged in 1905 to become the Nestléyou know, with headquarters still based in the Swiss town of Vevey. We employ around 280 000 people and have factories or operations in almost every country in the world. Nestlésales for 2010 were almost CHF 110 bn.
Henri obtaine d a 15-year French patent for his logo in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company.
Main article: List of
Hale Waihona Puke Henri Nestlé, (10 August 1814 – 7 July 1890), was a German confectioner and founder of Nestlé, the world's largest food and beverage company, as well as one of the main creators of condensed milk.
In 1938, the traditional nest design was combined with the "Nestlé" name to form what is called the combined mark.

Nestlé
Contents
1.Introduction of Nestlé 2.Main products and services 3.Marketing strategies 4.Internationalization 5.The secret of successs
Nestlé
①simple introduction ②originห้องสมุดไป่ตู้of the name ③development in china ④problem in its development

The change of demands means potential business. Each module(branch company) is independent and puts most focus on its own market ;at the same time, each of them is connected with other branch companies. This kind of managing helps to grasp the market more accurately so as to meet the new needs of the market promptly.

Products
Nestlé has 8,000 brands,with a wide range of products across a number of markets, including coffee, bottled water, milkshakes and other beverages,breakfast cereals, infant foods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated foods, and pet food.Nestlé's brands include:

Nestle
Nestle
Good food good life
History History
• In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. soon, Farine Lactee Henri Nestlé was being sold in much of Europe. • In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. • The 1920s saw Nestlé's first expansion into new products, with chocolate the Company's second most important activity . • In the world war II , the Company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy. • The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas . • And now …

Annual turnover : 92.2 billion Swiss francs
Employees : 339000
Slogan : Good Food,Good Life.
The mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of
Nestlé Nutrition Heiko Schipper
Corporate Communications Rudolf Ramsauer
Nestlé family coat of arms
1868
1938
1995
1988
1966
Henri Nestlé adapted the
coat of arms by adding three young birds being fed by a
In 1908, Nestlé opened a sales office in Shanghai. In 1920, the creation of Nestle Products Limited in Hong Kong. In 1990, Nestlé opened its first factory in China, Heilongjiang Shuangcheng, milk production. 1993-2006, gradually building 16 plants to meet growing consumer demand.
mother, to create a visual link

Retail Sales RepBiblioteka esentative - NROC
Launch a career and receive world-class training, all while joining one of the “Most Admired Food Companies” in the world, as Retail Sales Representative (RSR). As an RSR with Nestlé USA’s NROC (Nestlé Retail Operations Center) division, you will have the unique opportunity to travel, network with industry professionals and build strong business relationships. The position will be responsible for developing relationships with store managers/personnel to achieve directed short and long-term performance objectives at assigned stores. An RSR will ensure that the proper level of Nestlé product is maintained, and that the merchandise is displayed appropriately with proper signage and favorable shelf placement. This includes: selling, set up, merchandising, fronting, facing, and marketing Nestléproducts on wall-to-wall sales coverage. This position requires the ability to work independently, manage time effectively, multi-task, and problem solve strategically. As an RSR you will be able to contribute and grow with Nestlé in the Marketplace (NIM) by developing, implementing and sharing best practices in the area of retail sales. Additional benefits in this position include: 8 week highly acclaimed training course provided by NROC, a company car and travel expense reimbursement. This position is a great opportunity to learn and contribute to the retail sales business and work alongside high profile retailers, such as Walmart, Target, Kroger, Ralphs while distributing worldrenowned Nestléproducts.

Brief Introduction
The History of Development Logo Brand Positioning and Products Advertisement Show
PART 1
PART 2
Marketing Strategy Organization Management
As we all know, if a brand wants to be welcomed by the public and has its own position in the world, its must own its characteristics and distinguish from others. Nestle just does them in point. In our perspective of view, the success of Nestle can be concluded to the following points. To start with, we’d like to say that Nestle keeps in mind that satisfying the need of consumers is the priority. In the second place, Nestle keeps on changing and becoming better. The last but not the least, the attitude how to regard its employees is also a significant factor.
Henri Nestlé, (10 August 1814 – 7 July 1890), was a German confectioner and founder of Nestlé, the world's largest food and beverage company, as well as one of the main creators of condensed milkam

The different brands
The quality first
• Since 2006, a new organisation in France to ensure the quality and satisfy the consumer • Includes « Food Safety Management » and « Wellness in action » • Gives the image of a healthy brand, good for people • A citizen company
The communication
• A powerful advertising group
1905-1918
• Merged Anglo-Swiss Condensed Milk Company • Operating factories in the US, Britain, Germany & Spain • 1914-1918: New demand for dairy product
1944-1975
• Dynamic phase for Nestle • 1947: Maggi (soups): Merged • 1960: Crosse and Blackwell (preserves) In England • 1971:
– Libby (preserves) in England – Ursina-Franck (dairy product, mustard) in Switzerland
• Shareholding in L'Oreal in 1974
1975-1991
• Food industry: Alcon laborateries

nestle英文解释Nestlé is a Swiss multinational food and beverage company headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue, and one of the world's largest corporations by market capitalization. Nestlé's produc ts range from baby food and bottled water to chocolate and coffee, and it has a presence in over 190 countries.The company's history dates back to 1866, when its founder, Henry Nestlé, invented farine lactée, a type of milk-based baby food. This product was a groundbreaking innovation at the time, as it provided a safe andnutritious alternative to breast milk for infants. The company quickly expanded its product line to include other types of food for children and adults, and by the early20th centur y, Nestlé had become a leading player in the global food industry.Today, Nestlé's business model is diversified, withits products sold under a wide range of brands, including Nescafé, Nesquik, KitKat, and Purina. The company operates in four main segments: Nutrition, which includes products such as baby food and powdered milk; Water, which produces bottled water and other beverages; Health Science, which focuses on nutritional supplements and personal care products; and Other, which includes pet care products and culinary aids.Nestlé's success can be attributed to its focus on innovation, quality, and sustainability. The company invests heavily in research and development to create new and improved products that meet the changing needs of consumers. It also prioritizes quality control, ensuring that its products are safe and nutritious. Additionally, Nestlé is committed to sustainable practices, working to reduce its environmental impact and supporting community development projects in the countries where it operates.One of Nestlé's key strengths is its ability to adapt to changing market conditions. As consumer preferencesshift towards healthier and more environmentally friendlyproducts, the company has responded by investing in new product development and marketing strategies that align with these trends. For example, Nestlé has launched a range of plant-based protein products and has committed to using 100% renewable packaging by 2025.Despite its size and success, Nestlé has faced criticism and controversy over its business practices. One of the most significant issues is the company's use of palm oil in its products. The production of palm oil has been linked to deforestation and habitat loss for endangered species, such as the ora ngutan. Nestlé has responded to these concerns by committing to source all its palm oil from sustainable sources by 2020.Another controversy surrounds Nestlé's marketing practices, particularly in developing countries. The company has been accused of targeting children with unhealthy food and beverage products, contributing to the rise of obesity and other health issues. Nestlé has defended its marketing practices, stating that it complies with all applicable laws and regulations, and has pledgedto support education and healthy living initiatives in the communities where it operates.Overall, Nestlé is a complex and multifaceted company with a long history and a global reach. Its products are a part of the daily lives of millions of people around the world, and its business practices have a significant impact on the environment and society. As such, Nestlé faces both opportunities and challenges as it continues to grow and adapt to changing market conditions and social expectations.。

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coffee is naturally rich in polyphenols （多酚类）just like green tea, fruits and cocoa. They naturally occur in green coffee beans. And a cup of decaffeinated coffee contains just as much polyphenols as regular coffee! So people who are sensitive to caffeine can enjoy the same benefits.
The Nestle Corporate Business Principles
• Soluble coffee contains only coffee beans and water. Nothing else! Coffee contains many valuable nutrients with less than 2kcal/cup.
1.A good way to keep hydrated
• Water is the main ingredient in a cup of coffee. A typical 150 ml cup of coffee corresponds to 10% of our average daily water requirement from beverages. • Coffee can thus contribute in a pleasurable way to your daily needed fluid intake.
2.Coffee engages the senses and emotions

精品好资料——————学习推荐雀巢公司英文简介1. company profileNestel (Nestle) using his own name for the brand name, but its name in the English language is "comfortably settled down" and "side" means. Now, Nestlé coffee has become China's markets and the world's leading brand of instant coffee.the product such as Nescafe 1 +2、Nestle Espresso Coffee 1 +2、Nescafe Ice 1 +2、Nestle coffee, alcohol 100% pure coffee products、Nestle Coffee-Mate、Nestle Gold Coffee and so on. Product performance: the selection of the finest quality coffee beans mainly raw materials, through the fine fire baking, add coffee mate and sugar well drinks from the deployment. Mellow flavor, smooth texture, easy to drink, a red can. For the peer market leading position in their living brand, is a typical high-grade coffee, the price is higher. Brand awareness: For many consumers, Nestle is instant coffee. In the instant coffee market, Nestle is undoubtedly the leading brands and occupied most of the market.The core brand: Nestle coffee (Nescafe) the name of the language in the world, are giving a feeling of uncertainty, strengthen the Nestle coffee can you nervous, tired after the injection of energy, make you feel relaxed moment.2. Nescafe business history1866-1905In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestléwas being sold in much of Europe. 1905-1918 In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé's production had more than doubled.1918-1938 After the war Government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate the Company's second most important activity 1938-1944 Nestléfelt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy. 1944-1975 The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse & Blackwell followed in 1960, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L'Oréal in 1974.1975-1981 Nestlé's growth in the developing world partially offset a slowdown in the Company's traditional markets. Nestlé made its second venture outside the food industry by acquiring Alcon Laboratories Inc..1981-1995 Nestlé divested a number of businesses1980 / 1984. In 1984, Nestlé's improved bottom line allowed the Company to launch a new round ofacquisitions, the most important being American food giant Carnation.1996-2002 The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in July, Nestlé merged its U.S. ice cream business into Dreyer's, and in August, a USD 2.6bn acquisition was announced of Chef America, Inc.2003 + The year 2003 started well with the acquisition of Mövenpick Ice Cream, enhancing Nestlé's position as one of the world market leaders in this product category. In 2006, Jenny Craig and Uncle T oby's were added to the Nestléportfolio and 2007 saw Novartis Medical Nutrition, Gerber and Henniez join the Company.3. corporate structureFor a long time, companies are set by function departments, according to the management of classified management, formed a pyramid management organizational structure. This kind of organization structure has been more and more not adapt to the requirement of information society. Module combination marketing from the business department and business department is divided into a number of smaller business department and the headquarters unified management, as a result, the management organization structure is getting the "flat" become "thin", integrated management status and role is more prominent, the network organization structure form. The hierarchical organization is the basic unit of the traditional at a certain level, the command chain and network organization system is the basic unit of independent business units. The nestle module combination marketing, make network organization structure, also make the nestle has the characteristics of the network: one is to use special means of market instead of administrative means to contact between the various business units and the relationship between the corporate headquarters. Network system structure of market relationship is a kind of based on the capital on the transfer of property rights, mobility and relatively stable commodity business relationship, a full range of market relations. Second, on the basis of network organization structure has formed powerful virtual functions. Each individual in the network system structure of business entity can be a variety of ways to borrow external resources, external resources to combination, creating huge competitive advantage.4.Core product1, dairyand nutrition. Nestle has one hundred and forty dairy production experience for many years, all over the world more than ninety dairy factory has the world first-class production line. Nestle dairy and nutrition according to consumption group is divided into several different species: for the products of the pregnant women, for children is being placed in growth stage, for teenagers, adults and older.2,health and nutrition products. Nestle healthcare nutrition people need nutritional supplements provide a series of comprehensive and balanced nutrition products. Can be used for patients undergoing treatment or due to a lack of nutrients in diet or for other reasons need compensatory nutrition.3 the drinking water. Nestle water industry group is a leading global bottled water experts, products all over the world more than 130 countries, with 72's of people around the world love bottled water brands.。