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体验商务英语综合教程1第二版-unit1【2024版】

体验商务英语综合教程1第二版-unit1【2024版】

An office worker employed chiefly to receive visitors and answer the telephone
Someone who works on a telephone switchboard, who you can call for help
An expert who studies financial data and recommends financial actions
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Skills Introducing yourself and others
Case Study Aloha in Hawaii
Key Language1 NhomakorabeaJob Titles
Match the words and the meanings
Business English
accountant cashier analyst
A person who takes and gives out money in a bank or shop
One that gives expert professional advice
One who uses the art of combining pictures, words and decoration in the production of books, magazines, etc
Business English
the company’s product strategy. S.A. ：French abbreviation for “company limited”. senior manager：a position which falls between
高二英语教案：Unit1 Advertising

高二英语教案：Unit1 Advertising

高二英语教案：Unit1 Advertising Unit 1 Advertising话题领悟一．背景导入Some slogans for advertisements1. Good to the last drop. 滴滴香浓，意犹未尽。

（麦斯威尔咖啡）2. Obey you thirst. 听从你的渴望。

（雪碧）3. The new digital era. 数码新时代。

（索尼影蝶机）4. Take time to indulge. 尽情享受吧！（雀巢冰激凌）5. Poetry in motion, dancing close to me. 动态的诗，向我舞近。

（丰田汽车）6. Just do it. 只管去做。

（耐克运动鞋）7. The taste is great. 味道好极了。

（雀巢咖啡）8. Feel the new space. 感受新境界。

（三星电子）9. Intelligence everywhere. 才智演绎，无处不在。

（摩托罗拉手机）10. The choice of a new generation. 新一代的选择。

（百事可乐）11. Lets make things better. 让我们做得更好。

（飞利浦电子）12. No business too small, no problems too big. 没有不做的小生意，没有解决不了的大问题。

（IBM公司）二．自主探究1．Where can ads be found? How do people react to ads?______________________________________________________________________________________________________________________________________________________2. What are the basic principles and function of advertisements? ______________________________________________________________________________________________________________________________________________________3. Do all the ads make profits? If not, could you please show us your explanation?______________________________________________________________________________________________________________________________________________________课堂演练Reading一．快捷识记1．We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们经常忽视了一天看过或听过多少广告。

商务英语综合教程Unit1

商务英语综合教程Unit1


Warm-up
BackgroundDetailedFra bibliotekReading
TEXT I
3. Do you know any other expressions to represent different versions of a website, a software or a service?
Kathleen Gilroy
Warm-up
Background
Detailed Reading
TEXT I
Questions for Discussion:
1. What do you think the Internet brings to humankind: convenience or trouble? Why?
I think the Internet brings more trouble. I used to fill only a paper form to finish registration. Now, I have to fill two forms, one online, one in paper.
Activation
Sure, Salesforce is to boost your sales, but what is the cloud in the logo for? Salesforce offers CRM (Customer Relationship Management) solutions. However, it does not provide you with an expensive and mysterious software and keep pestering you to update and maintain it. All is done online. This is the so-called cloud service.
第一册-职通商务英语-综合教程-全书教案

第一册-职通商务英语-综合教程-全书教案

Why write Business Letters? There are many reasons why you may need to write business letters or other correspondence:
• to persuade • to inform • to request • to express thanks • to remind • to recommend • to apologize • to congratulate • to reject a proposal or offer • to introduce a person or policy • to invite or welcome • to follow up • to formalize decisions
• letter • memo • fax • email
Who writes Business Letters? Most people who have an occupation have to write business letters. Some write many letters each
6th -7th period * Listening and Speaking: Business Telephoning 1. Ask students to listen to the dialog and finish Exercise 3. 2. Have students to study the sample dialog and do Exercise 3 about expressing opinions.
2
教学内容及过程： Teaching Procedures：
综合商务英语 Unit Advertising课件

综合商务英语 Unit Advertising课件


KEYWORDS: attract more people to products businessman benefit from
uncommercial pay attention to social problems environment traffic security.
1
综合商务英语 Unit Advertising
9
综合商务英语 Unit Advertising
10
Focus Advertising Background
Company
Headquarters
Reputation
Problem
Cuபைடு நூலகம்rent task
综合商务英语 Unit Advertising
11
综合商务英语 Unit Advertising
1.Just do it. 只管去做。（耐克运动鞋）
2.The taste is great. 味道好极了。（雀巢咖啡）
3.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜） 4.A diamond lasts forever。 钻石恒久远，一颗永流传。（第比尔斯）
5. Impossible is nothing 没有什么不可能。（阿迪达斯）
16
Discussion
Talk about something in your daily life, make an advertisement about it, and show your advertisement to us.
综合商务英语 Unit Advertising
17
Let’s read some famous advertisements, try to guess the products.
综合商务英语一册Unit1Applying for a Job

综合商务英语一册Unit1Applying for a Job

综合商务英语一册Unit1Applying for a Job
Contents 1. Lead-in 2. Vocabulary 3. Reading 4. Language Focus 5. Speaking 6. Writing 7. Extended Reading Sum-up
Lead-in
Speaking
Greetings Pleased to meet you. Nice to meet you. Good to see you.
Introducing yourself My name is …
Speaking
Raising questions Why are you interested in …? Why do you want to join the company? Would you tell me about…? May I ask about…?
Sum-up
• In this unit, we learnt: • 1. Vocabulary useful for business. • 2. How to properly make a self
introduction.
• 3. How to prepare a job interview. • 4. How to design a business card.
Reading
• Have you been to a job interview? How do
you make a self-introduction in a job interview? Refer to your textbook and finish the exercises.
商务英语综合教程第一学期习题答案

商务英语综合教程第一学期习题答案

Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporation Chief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本，股金总额以人为本的解决方案精于心简于形对客户的深入了解工业革命回收利用3.Translation:宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。

2007财政年度，公司全年销售额达682亿美元。

在《财富》杂志评选出的全球500家最大企业中，排名第74位。

宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。

每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。

宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。

一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。

宝洁总部位于广州,目前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。

二十年来，宝洁取得了飞速的发展，主要表现在：建立了领先的大品牌宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。

我们在参与竞争的领域内占据了最大的市场份额。

飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。

商务英语综合教程unit1PPT课件

商务英语综合教程unit1PPT课件


.
10
Grammar
• Tense • Subjunctive mood • Collective nouns • Modal verbs • Prepositions
.
11
British English I’ve just had lunch. Have you washed your hands?
secretary
['sekrɪt(ə)rɪ]
.
['sɛkrətɛrɪ]
8
fertile fragile hostile missile
British English ['fɜːtaɪl] ['frædʒaɪl] ['hɒstaɪl] ['mɪsaɪl]
American English ['fɝtl] ['frædʒəl] ['hɑstl] ['mɪsl]
Unit 1
The Business of Language and the Language of Business
The Business of English
• The development of English • The difference between American
English and British English • The influence of English
.
7
British English
car
[ka:]
American English [kar]
door party board morning
[dɔː] ['pɑːtɪ] [bɔːd] ['mɔːnɪŋ]
新世纪商务英语综合教程基 础篇1(第五版)unit1

新世纪商务英语综合教程基 础篇1(第五版)unit1


2. resource
B. a person who was born in a particular place
3. stop... from
C. radio or television programs
4. broadcasts
D. wealth
5. native
E. be afraid of
Lead-in
பைடு நூலகம்
applicant to grasp a foreign language. As a graduate student, realizing the
importance of learning a foreign language as well as the advantages benefiting from being bilingual, one should make an effort to be bilingual on the basis of owning the excellent major skills and a good comprehensive professional quality.
5. What other good methods of learning English well do you know?
Lead-in
Divide into small groups. One of you act as a teacher, others students. The students ask the teacher about how to learn English well, and the teacher gives advice. Make up a dialogue and role-play it to the class.
商务英语翻译Unit 1 商标广告

商务英语翻译Unit 1 商标广告


2020/6/26
2
• 广告 • （Advertising）
♥ 广告( Advertising ) 一词源于拉丁文 advertere, 意思是一定的媒体如广播电视、报刊 杂志、条板张贴、网络等形式向公众提供警 示、商品推介等的一种宣传方式。广告按其
2020/6/26
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押韵
广告英语中押韵是重要修辞手法之一。它能使英语广告有 节奏感、音调和谐、朗朗上口，便于记忆。
请看以下实例： Hi-Fi, Hi-Fun, Hi-Fashion, only from Sony. 高保真，高乐趣，高时尚，只来自索尼。
A Mars a day keeps you work, rest and play. 每日一块Mars巧克力，工作满意，娱乐惬意。
（3） Make Time For Time. 阅读《时代》能为您赢得时间。（双关）
（4） Live well, Snack well. 美好生活，离不开香脆的饼干。（反复）
（5） M & Ms melt in your mouth, not in your hands. 只溶在口，不溶在手。 （押韵） （6） Making a big world smaller. 我们把世界变小了。（夸张）
2020/6/26
1
• 小试牛刀：翻译下列常见广告语
（1） Make yourself heard. 理解就是沟通。（爱立信）
（2） Start ahead. 成功之路，从头开始。（飘柔洗发水）
（3） Connecting People. 科技以人为本。（诺基亚手机）
（4） Let’s make things better. 让我们做得更好。（飞利浦电器）
再比如：To spread your wings in Asia share our vantage point. 此处使用了暗喻的手法。
高二英语Unit1Advertising教案

高二英语Unit1Advertising教案

高二英语Unit 1 Advertising 教案高二英语Unit 1 Advertising 教案话题领悟一．背景导入logans for advGoodlast drop. 滴滴香浓，意犹未尽。

（麦斯威尔咖啡）2. Obey you 服从你的渴望。

（雪碧）The new digital era. 数码新时代。

（索尼影蝶机）Tadulge. 尽情享受吧！（雀巢冰激凌）Pdancing cl 动态的诗，向我舞近。

（丰田汽车）ust do it. 只管去做。

（耐克运动鞋）The taste is great. 味道好极了。

（雀巢咖啡）Feel the new space. 感受新境界。

（三星电子）Intelligence everywhere. 智慧演绎，无处不在。

（摩托罗拉手机）10. Ta new generation. 新一代的选择。

（百事可乐）Let 's makethings better. 让我们做得更好。

（飞利浦电子）12. No buallblbig. 没有不做的小生意，没有解决不了的大问题。

（IBM 公司）二．自主探究1 ．Where can ads be found? How do people react to ads?2. What are the bales and fuadv?___Do all the ads ma? Iuld you please show us your explanation?课堂演练Reading一．快捷识记1 ．Weare so usedat wdo not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。

在So + adj. / adv. / v. + that….结构中，平时较为见的是so 后面加形容词或副词，本句的结构中的so 是对be usedg / doingg 这一动词短语的修饰。

体验商务英语综合教程词汇

Unit 1a cc ountant 会计会计师ad agency (advertising agency) 广告代理advertising n.广告业广告advertise v.advertisement n.advertising永远是不可数名词。

有三个意思：1、指整个广告业；2、指广告活动（比如说某公司正在筹备做一个广告）；3、指所有广告的总称（例：All the advertising here in this chamber is brilliant.这个屋子里的所有广告都很有创意。

）而advertisement则在第一个意思中是可数名词，第二个是不可数名词。

有两个意思：1、一则广告，某一个具体的广告；2、做一则广告或某一个具体广告的动作（例：A company plans to do anadvertising which will do advertisement 10 times. 一个公司计划做一个广告，这个广告准备播出十次。

）commercial 商业广告agency 代理处行销处代理中介agent n./v./adj.airway s航空公司airlineAloha [ə'ləuə, ɑ:'ləuhɑ:]欢迎再见a nalyst 分析师analyze v.Argentina 阿根廷Beaverton 比佛顿Brazil 巴西Brazilian 巴西人巴西的巴西人的Buenos Aires 布宜诺斯艾利斯cashier 出纳CEO（chief executive officer）首席执行官officer一般指军官，或者有指挥权利的官员，比如警官，船长。

official一般指公务员，官方。

conference 会议meetingconsultant 顾问adviserconsulting n.咨询adj.顾问的资讯的consult 查阅商量向请教当顾问e-mail 电子邮件executive [iɡ'zekjutiv] n.管理人员经理adj.经营管理的finance 财政金融financial analyst 金融分析师fitness 健康golf 高尔夫graphic ['ɡræfik]图的绘画的graphic designer 平面设造型计师Greece 希腊Greek 希腊人希腊的希腊人的Hamburg 汉堡Hawaii 夏威夷headquarter s总部headquarter 设立总部human resource s人力资源Italian 意大利人意大利语意大利人的意大利语的Italy 意大利Kuwait 科威特Kuwaiti 科威特的科威特人的logo 标志商标marketing 营销Moscow 莫斯科Munich ['mju:nik] 慕尼黑Oman [əu'mɑ:n] 阿曼Omani [əu'mɑ:ni] 阿曼人阿曼人的阿曼的op t ician 眼镜商光学仪器商Oregon 俄勒冈州partner 伙伴同伙企业合作人personal assistant（PA）私人助理Poland 波兰Polish 波兰的波兰人的波兰语的波兰语Poznan 波兹南receptionist 接待员relaxed 放松的不紧张的轻松的Russia 俄罗斯senior 高级的资深的Spain 西班牙spouse 配偶St. Petersburg 圣彼得堡Sweden 瑞典Swedish 瑞典语瑞典的Switzerland 瑞士tattoo 纹身tech n ician 技术员technical adj. 技术上的科技的technology n. 技术tech n ique n. 技巧技术telephone operat or电话接线员Tokyo 东京trai n ee 受训者实习生Turkey 土耳其火鸡Turkish 土耳其人土耳其语土耳其的土耳其人的土耳其语的Warsaw 华沙（波兰）Zurich 苏黎世Unit 2Au stria 奥地利b odyguard 保镖branch 分支机构break 中间休息间歇cafeteria 自助餐厅CD（Compact disc）光盘colleague 同事corporation 大公司deliver 递送交付employee 雇员facility 设备工具flexible 灵活的gym（gymnasiam）体育馆independent 独立的i nterviewer 面试者ka r ate [kə＇ra:ti]空手道keen 热心的渴望的laptop 笔记本电脑leisure ['leʒə]空闲时间闲暇M exican 墨西哥人墨西哥的mobile 可移动的mobile phone 移动电话手机opportunity 机会时机overseas 到海外在海外overtime 超时加班past a意大利面producer 生产者制造者（电影）制片人professional 专业的职业的promotion 晋升提升routine 例行公事常规惯例salary 薪水wage 周薪se c urities 证券subway 地铁Swiss 瑞士人瑞士的瑞士人的Texas 德克萨斯州Vancouver 温哥华v illa ['vilə]别墅Unite 3air conditioning 空调balcony 阳台包厢brochure [bro'ʃur] 小册子budget ['bʌdʒit] 预算cash flow 现金流coffee machine 售饮料机delivery 运送传递detail 细节详情drinking water 饮用水efficient 有效率的能干的effective adj. 有效的其作用的electrics 电子设备电子工业engaged 占线equipment 装备euro ['juərəu] 欧元fax 传真furnish 供应提供布置hairdryer 吹风器head office 总部high street 干道主要街道horizon 地平线Houston 休斯顿instruction 操作指南指令construction 建设structure 结构invoice 发票发货单receipt 收据item 商品项目细目kilometer 公里line manager 生产管理人员marketing executive 销售主管microwave 微波炉model 型号样式password 密码口令presentation 介绍展示printer 打印机refund 偿还额退款remote [ri'məut] control 遥控器safe 保险箱sales representative 销售代表sate ll ite 人造卫星satellite TV 卫星电视solution 解答解决办法解决方案spacious ['speiʃəs] 宽敞的capacious 宽敞的广阔的容积大的staff 全体职员tennis court 网球场Unit 4a ccess 接近进入excess [ik'ses, 'ek-, 'ekses, ik's-] n.超过adj.额外的exceed v. [ik'si:d] 超过aisle [ail] 走廊过道bath 浴盆booking 预订car park （parking lot）停车场check in （旅馆、机场等）登记check out 付账或结账后离开childcare service 儿童保育服务credit card 信用卡cui s ine [kwi'zi:n] 烹饪烹调法double room 双人间duty free goods 免税商品electronic 电子的electronic de v ice [di'vais] 电子设备entertainment 娱乐娱乐表演amusementex p iry [ik'spaiəri, ek-] 期满终止expiry date 截止日到期日express 快车v. 表达快递fasten ['fɑ:sən, 'fæ-] 扎牢扣住fax machine 传真机Frankfurt 法兰克福Heathrow 希思罗机场ideal 理想的完美的idea 主意idol 偶像in-flight movie 空中电影Internet 因特网互联网laser ['leizə] 激光laser printer 激光打印机lounge [laundʒ] 休息室luxurious [lʌk'zjuəriəs, -'ʒuə-] 奢侈的豪华的luxury ['lʌkʃəri, 'lʌɡʒəri] 奢侈华贵luxury hotel 豪华饭店Manchester 曼彻斯特Marseilles 马赛multimedia 多媒体多媒体的采用Neptune [’neptju:n]海王星occupy 占用occupation 职业占有消遣pick up 中途搭载queue [kju:] 行列长队队列range 批组类范围归类于receipt [ri'si:t]收条收据reception desk 接待处reservation 保留预订预约Rome 罗马sauna ['sɔ:nə, 'sau-, -nɑ:] 桑拿浴（室）蒸汽浴（室）seat belt [belt]（safety belt）（汽车，飞机等的）安全带secretarial [,sekrə'tεəriəl] 秘书的security [si'kjuəriti] 安全securities 有价证券担保保证人shower 淋浴器single room 单人间s topover 中途停留subsidiary [səb'sidiəri] 子公司switch 开关转换switch off 关掉关上technical 技术的专门的terminal 终点航站（机场）候机厅visa 签证voice mail 语音信箱（留言）w heelchair ['hwi:l,tʃεə] 轮椅Unite 5aperitif [ə,peri'ti:f] 开胃酒appetite ['æpitait] 食欲胃口broccoli ['brɔkəli] 花椰菜cab 出租车taxicartoon 漫画chilli ['tʃili] 红辣椒cod [kɔd] 鳕contact 接触联系contract n.合同婚约v.感染收缩curry ['kə:ri] 咖喱粉咖喱饭菜delicious 美味的可口的d i ner 用餐者就餐者downtown 城镇中心区闹市区effective 有效的生效的Egypt 埃及entertain 娱乐招待款待escargot [eskɑ:'ɡəu]（法）食用蜗牛snail 蜗牛factor 因素要素feature 容貌特色特色function 功能ferry 摆渡渡船渡口wharf [hwɔ:f] 码头full 饱的过量的goulash [ɡu:'lɑ:ʃ, 'ɡu:læʃ] 菜炖牛肉grill 烤hairdresser 理发师美容师Hungarian 匈牙利语匈牙利的匈牙利人的匈牙利语的Iceland 冰岛income 收入收益所得India 印度l i ve 现况转播的现场的location 位置场所maid 女仆main course 主菜Mexico 墨西哥Moscow 莫斯科Netherlands 荷兰Norway 挪威occasion 场合时机paella [pɑ:'eljɑ:] 肉菜饭pate [peit]（法）馅饼pay day 发薪日porter 行李搬运工prawn [prɔ:n] 对虾recommend 推荐salmon ['sæmən] 鲑鱼大麻哈鱼San Francisco 旧金山seafood 海鲜snail 蜗牛soft drink 软饮料spaghetti [spə'ɡeti] 意大利细面Spanish 西班牙语西班牙的西班牙人的starter 小菜steakhouse ['steikhaus] 牛排餐厅sushi 寿司tip 给小费小费trick 窍门trout [traut] 鲑鱼鳟tuna ['tju:nə] 金枪鱼vegetarian [,vedʒi'tεəriən] 素食的waiting staff 服务人员Unit 6ambitious 有雄心的野心勃勃的at present 现在目前barg a in 便宜货brand 品牌calculat or计算器communication 交际交流compare 比较对照competitive 竞争的deal 交易department store 百货公司deposit 押金保证金存放diploma [di'pləumə] 文凭毕业证书enthusiastic 热心的热情的expand 扩张发展expansion n.膨胀explore 探测探索explode 爆炸爆发feature 特征容貌特色Florida 佛罗里达州goods 商品货物guarantee 保证保证书保单in stock 库存存货incentive 动机刺激的s timulate 刺激激励insurance 保险interest-free无息的launch 投放市场leafl e t 宣传单license 执照许可证特许mail order 团购邮购manufacturer 制造商microwave oven ['ʌvən]微波炉mileage ['mailidʒ] 英里数英里里程objective 目标客观的objection 反对缺陷缺点Paris 巴黎payment 支付支付的款项pension 养老金退休金permanent 永久的持久的timeless 永恒的不合时宜的不受时间影响的place an order 订货profit 利润益处得益retired 退休的sample 样品scheme [ski:m] 计划方案Santiago 圣地亚哥seller 卖着销售者卖方student’s union 大学生联谊会target market 目标市场thirsty 口渴的渴望的tone 音调音质语气trade fair 商品交易会trade price 批发价Unit 7appointment 约会bakery 面包店be off sick/be out sick 因病缺勤business manager 营业部经理celebrity [si'lebrəti] 名人chairperson 主席complaint 抱怨牢骚creative 创造性的deadline 最终期限fashion 流行风尚fashion designer 时装设计师figure 数字intelligent 聪明的有才智的meatpacking 肉类加工业motivate 激发negoti a tion [ni,ɡəuʃi'eiʃən, -si-] 商议谈判Oxford ['ɔksfəd] 牛津partnership 合伙合股合伙企业personality 个性人格personnel 全体人员人事部门职员personal 个人的亲自的character 特征角色性格品质字符characteristic n.特征特色adj.典型的特有的practical 实际的实用性的practiced 熟练的有经验的property developer 地产开发商punctual 准时的questio nn aire 调查表问卷reflect 反映inflect 弯曲改变使屈曲inject 注射注入reputation 名誉名声satisfied 满意的sociable 好交际的合群的staff 员工suppl i er 供应商vegetarian [,vedʒi'tεəriən] 素食者warehouse 仓库货栈storehousezoom lens 变焦镜头Unit 8adviser [əd'vaizə] 顾问指导老师consultant 顾问咨询者会诊医生Australia 澳大利亚bar 条棒beauty products 化妆品美容产品cosmetic [kɔz'metik] 化妆品makeupbillion 十亿body language 身体语言手势语言Cari bb ean [,kæri'bi:ən] 加勒比海地区catalogue 目录competit or竞争者cosmetics [kɔz'metik] 化妆品deal with 安排处理declining [di'klain]逐步下降的emotion 情绪情感感情emotional 情绪的情感的易激动的感动人的establish 建立设立export 出口fair price 公平的价格hairdressing 理发美发美容inflation 通货膨胀夸张膨胀自命不凡market executive 市场主管market share 市场份额mass market 大众市场mature 成熟的ml（milliliter ['mili,li:tə] ）毫升negotiate [ni'ɡəuʃieit, -si-] 讨论谈判协商New Zealand 新西兰niche [ni:ʃ, nitʃ] 专门的niche market 专门市场Oceania 大洋洲outlet （尤指出售特定制造商或批发商的货物的）商店paperwork 文书工作ph armacy ['fɑ:məsi] 药房pie [pai] chart 饼形图profile 简介p rofitable 有利可图的purchase 买购买quarter 季季度s egment 部分片段节self-help books 自助手册shampoo 洗发精洗发香波single-lane road 单行道snack [snæk] 小吃快餐target 瞄准把…作为目标video phones 可视电话Unit 9accessory 附加物Amster d am [,æmstə'dæm] 阿姆斯特丹a p proximately [ə'prɔksimit; ə'prɔksimeit] 近约地大约client 顾客客户委托人component 成分组成的构成的corporate 公司的企业的currency 货币current 当前的现在的diesel [['di:zəl]] 柴油2 柴油机division 部门除法分割domestic 国内的家庭的exchange 兑换交换firm 公司formula ['fɔ:mjulə] 方案程式gardening 园艺general public 大众global 全世界的全球的i nnovative ['inəuveitiv] 创新的革新的institution 机构协会制度建立investment 投资loan 贷款luxury goods 奢侈品manufacture 制造加工marketing strategy ['strætidʒi]销售策略network 网络normally 正常地通常地精品文档particularly 尤其potential 潜能潜力property 财产所有物range 系列范围幅度v.平行归类于漫游Rotterdam 鹿特丹（荷兰）souvenir 纪念品turnover 流通量营业额翻过来的workforce 劳动力Unit 10adaptable 能适应的可修改的适合的al t ernative [ɔ:l'tə:nətiv] 可供选择的替代的Chicago 芝加哥competition 竞争竞赛crash 瘫痪坠毁distance learning 远程学习download 下载e-commer ce电子商务eco n omic s经济学engine 搜索引擎I．T 信息技术institute 学院协会v.制定创立开始（调查）提起（诉讼）keyword 关键字launch 开始发行投放市场发射log on登录进入系统Managing Director [di'rektə]（MD）总经理常务董事MBA（Master of Business Administration）工商硕士navigate 航行航海航空导航placement 放置布置project 规划项目工程psy c hology 心理学research 研究retailer ['ri:teilə] 零售商revenue ['revənju:, -nu:]收入国家收入收益税收review 检查回顾复习检讨schedule 计划日程安排v.安排n.时间表计划表一览表timetable 时间表课程表时刻表search engine 搜索引擎surfer 冲浪者上网者tight 紧张的紧的密封的紧紧地彻底地web page 网页website 万维网的站点Unit 11adapt 适应agenda 议事日程议程agenda item 公司备忘录条款a nn ual general meeting（AGM）/annual meeting 年度股东大会annual leave 年假bun 小圆面包business suit 西装casual 非正式的随便的casual Friday 休息星期五chain [tʃein]连锁店commercial 商业广告商业的customs 关税dress code 着装规范embarrassing 令人为难的令人困窘的face-to-face 面对面的family name 姓fast-food 快餐first name 名字franchise ['fræntʃaiz] 特许经营权franchi s ee 特许经营人总经销商image 像图像形象mayonnaise [,meiə'neiz]蛋黄酱Middle East 中东online 在线在线的open-order policy 开放政策Osaka [əu'sɑ:kə; 'ɔ:sɑ:kɑ:] 大阪procedure 步骤程序常规proceed 开始进行发生process v.处理加工n.过程步骤方法public holiday 公共假期shift work 换班工作shut down 关闭style 风格surname ['sə:neim] 姓绰号别名给…起别名transfer 转移传递Yemen 也门yen 日元Unit 12advertising executive 广告部主管aerobics [,eiə'rəubiks] 有氧运动air traffic controller 空中交管指挥员Barcelona [,bɑ:si'ləunə] 巴塞罗那candidate 候选人候补人应试者commission 委员会c ouncil 理事会会议委员会地方议会contract 合同婚约v.感染订约收缩contribute 捐助捐献贡献起作用Curriculum Vitae（CV）[kə'rikjuləm'vaiti:] 简历curriculum 全部课程deadline 最后限期fashion mod el时装模特firefighter 消防人员HTML（Hypertext ['haipətekst] Markup Language）超文本链接标示语言interview 面试leadership 领导能力memo ['meməu] 备忘录metropolitan [,metrə'pɔlitən] 首都的都市的大城市的大城市人participant 参与者共享者Portuguese [,pɔ:tju'ɡi:z; -'ɡi:s] 葡萄牙人葡萄牙语葡萄牙的葡萄牙人的葡萄牙语的present 介绍描述reference 证明介绍信证明人参考涉及提及参考书目request 请求要求inquest n. 审讯；验尸；讯问require v. 要求；需要；命令Rio de Janeiro [,ri:əudədʒə'niərəu; -deiʒə'nεə-]里约热内卢sales conference 销售会议Sao Paul o 圣保罗（巴西）seminar ['seminɑ:] 研讨会skiing 滑雪运动滑雪术specialist 专家专家的专业的strength 强项长处力量力气兵力supplier 供应者供应商talented 有天赋的有才能的trade exhibition 贸易展览会vitae 个人简历。

商务英语综合教程第一册unit 1

• Assist in the establishment of a multilateral system of payments for current transactions
o Combat economic instability through:
• Surveillance: Monitoring of economic and financial developments, and the provision of policy advice, aimed especially at crisis-prevention
Warm-up activities
I. The following is a list of abbreviations for some important
international or regional organizations. Write down the full
names and their equivalents in Chinese.
这个体系的重要目标是只要没有不良的负面效应情况下尽可能的帮助贸易自由流动因为这对经济发展和社会福祉是很重要的
Unit 1
International Economic and Trade Organizations
Content
Warm-up Activities Background Information Text Analysis Extended Activities Writing
through technical assistance and training programs – Cooperating with other international organizations

新商务英语综合教程1Unit1

• contract (合同)
professionally
• profession (n. 职业；专业) • professional (adj. 职业的；专业的） • 她唱歌的样子和一个专业歌手一样。 • She sings as if she was a professional singer.
• im (在…只上) + press (压) + ion > 在…上 压> 盖印，压痕 • n. 印象，感觉，模仿，印刷 • expression 表达
• 词根决定词义 • 前缀改变词意 • 后缀改变词性
appearance
• appear 出现 • ance 名词后缀 • 她的外貌和举止都非常讨人喜欢。 • She is most pleasing in manner and appearance.
ceremony
• cere (蜡) + mony (看作money 钱) > 古代 做典礼时，蜡烛和钱是少不了的 • 老校长在毕业典礼上讲的话一直留在我的脑 海里。 • What the old headmaster said at the graduation ceremony dwells in my mind. • Wedding Ceremony • 玉米，花生，谷类 cereal
casually [ˈkæʒuəl] (z >< r)
• casual (adj. 偶然的，临时的，非正式的，漫 不经心的 n. 便装，临时工) • 联想记忆：平常的（usual）时候可以穿非正式 的（casual）服装 • He was wearing business casual (clothes).
academic

新编商务英语综合教程第二版Unit 1

advertisements广告文字撰写人 ➢ graphic: a drawing or a picture that is composed by using
simple lines and sometimes strong colors 图形 ➢ proposition: a statement or an idea that people can consider
D. to develop a powerful advertising strategy
Unit 1 Advertisement
4. Which advertisement aim is to stimulate repeated purchase?
A. Informative advertisement. B. Persuasive advertisement.
Unit 1 Advertisement
Informative advertising aims to create awareness and knowledge of new products or services, or new features of advertised products or services.
2. What is advertising according to the passage?
A. It is a process to sell goods or services.
√B. It is a technique of promoting goods or services.
C. It is a technique of using media. D. It is a strategy to get positive results.

高中英语 Unit 1《Advertising》Word power课件 牛津译林必修4

sales figures
sales and marketing
消费者
市场份额
销售目标
市场主导者
高质量
销售量
(产品)销售和市场营销
销售/营销部门
Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.

商务英语综合教程1短语(Unit1-6)


Writing Effective Business Letters
1 Structure of
2 Formal and
Business Letters
Informal
Follow a professional
Language
Choose the
3 Common
Phrases in
Business Letters
商务英语综合教程1短语 (Unit1-6)
探索商务英语的重要性、基本技巧、常用短语和商务礼仪，以及在商务演示、 写作商务信函、商务谈判、商务社交等方面的技巧。
Introduction to Business Eng lish
• 定义商务英语 • 商务英语的重要性 • 基本商务英语技巧 • 常用商务英语短语 • 商务礼仪
collaborations, and shared
interests.
Exchange business cards
appropriately and follow cultural
Engaging in Small Talk
4
norms for introductions.
Master the art of small talk to
Socializing in Business
Etiquette for Business Dinners
Navigate business dining situations with grace, knowing the do's and don'ts.
Handling Conflicts
Resolve disputes professionally and constructively to maintain positive relationships.
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7 Every business seeks a sound program for
attracting customers. In practically every such program some form of advertising is used. The type of advertising selected and the amount of money devoted to it depend on the nature of each individual business.
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Unit 1 Advertising
9 A department store in a large city has a more
complicated problem. It has to draw its customers from areas far beyond walking distance of its location. A much more aggressive advertising program is therefore necessary. Department stores use a combination of advertising methods. They run advertisements in newspapers and other periodicals, mail brochures and catalogues to potential customers, and insert special advertisements in monthly statements to charge-account customers. Many department stores also advertise on the radio and television.
Text
Unit 1 Advertising
11 Advertisers know from practical experience that
products, old or new, cannot be forced on people. In the modern economy “the consumer is the king.” Customers are free to buy what they want. Much money is spent on research in an effort to understand the consumer’s desires. In spite of these efforts to please the public, customers are often fickle. They switch their preferences from one brand to another or from one type of product to another. In many instances no amount of advertising, however clever or persuasive, can keep people from making such changes. On the other hand, advertising itself is often the cause of the customer’s decision to change products.
Unit 1 Advertising
Text
6 Events may be advertised for either profit or
nonprofit purposes. For example, public museums and privately owned art galleries both advertise forthcoming exhibits of paintings and sculpture. Sports events and other types of recreational activities are advertised regularly for the purpose of attracting an admissionpaying audience.
商务英语综合教程（上册）Unit 1 Advertising
Unit 1 Advertising
Introduction
In our daily life, we meet various kinds of advertisements every day. They have become an important part of our lives and economy. It’s difficult to say whether ads play good or bad roles in our lives.
Text
Unit 1 Advertising
8 Small retail stores, for instance, get their customers
from their immediate neighborhoods. In such cases, advertising may be limited to the use of window banners that inform people passing by of special sale prices on desirable merchandise. Handbills listing merchandise and prices may be distributed, and small advertisements may be inserted in local newspapers.
Text
Unit 1 Advertising
4 Many services, such as television repair or a course
in dancing, are also advertised for profit-making purposes. On the other hand, organizations and governmental agencies devoted to public welfare advertise certain services with no thought of profit. The advertising of free chest X rays and polio shots are examples of such non-profit advertising.
Text
Unit 1 Advertising
Hale Waihona Puke 10 A manufacturer does not usually deal directly with
the people who use his products. He sells his products to them indirectly through retail outlets. Therefore his selling problem has two aspects: He must convince storekeepers that it will be profitable for them to stock the things he manufactures, and he must induce thousands or millions of unseen people to buy his products from storekeepers in various places. This kind of selling calls for both trade advertising and consumer advertising. The manufacturer places advertisements in trade magazines that are read by retailers who sell his type of product. He then undertakes more costly advertising to appeal to the consumer.
Text
Unit 1 Advertising
12 Advertising has had a tremendous influence on
people’s lives. However, many people sharply disagree as to whether this influence has been bad or good.
in most cases, is part of an overall selling program. Such advertisements are intended to make people familiar with products and eager to buy them. This type of advertising is an indirect selling tool, because the actual selling job is done later in a retail store or by a salesman who calls on the buyer. However, advertisements are also used for direct selling. Mail-order advertisements are intended to do the complete selling job without the help of salesmen. Almost all product advertising is a profit-seeking business operation.