商务英语写作-chapter-1

1. To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.
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Chapter
An Overview of Business Writing
1. Courtesy
Being courtesy we mean treating people with respect and friendly human concern.
Courtesy usually involves three aspects: ✓ Using you-viewpoint ✓ Taking a positive tone ✓ Being conversational
We-view point
You viewpoint
1. I am happy to report… 1. You will happy to know…
2. We are please to have 2. Your new charge account is now
your new account.
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Chapter
An Overview of Business Writing
Contents of this chapter I. Functions of Business Writing II. Six C’s—Criteria and Techniques for Effective Business Writing
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Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint
— A large sale of our products will make our company more profitable. — A good sale of the products will benefit you. — We are in need of fund and you must pay… — To maintain your excellent credit, please remit… — We can not offer you any refund… — You could obtain a refund if… — Obviously you forget telling us the color… — Please indicate your choice of color…
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An Overview of Business Writing
2. To persuade
In addition to providing information, some business messages also influence the reader’s attitudes and actions.
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Exercise II on page 16
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Examples of taking a positive tone
— We cannot understand why you have had trouble with these articles. (×) — We presume that there must be some reasons for you having trouble with these articles. (√) — We won’t be able to send you the brochure this month. (×) — We will send you the brochure next month. (√) — Your letter is not clear at all. I can’t understand it. (×) — If I understand your letter correctly… (√)
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Chapter
An Overview of Business Writing
II. Six C’s—Criteria and Techniques for Effective Business Writing
1. Courtesy 2. Correctness 3. Conciseness 4. Clarity 5. Concreteness 6. Completeness
— The job was completed two months behind the schedule.
— The job was completed two months ahead of the schedule.
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An Overview of Business Writing
III. More Criteria and Techniques for Effective Business Writing
IV. Approaches to Organizing Business Writing V. Avoid Sentence Faults (additional)
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beard, Willet makes razors for
you in three weights—light,
medium, and heavy.
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Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone
Positive words emphasize the pleasant aspects the goal and tend to put the reader in the right frame of mind. Negative words tend to produce the opposite effect.
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Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone a. State ideas using positive language
— Don’t forget to submit your report…
— We can’t ship your goods until…
1. Courtesy
Taking a positive tone d. Use the subjunctive mood
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Chapter
An Overview of Business Writing
1. Courtesy
Using you-viewpoint
You-viewpoint writing emphasizes the reader’s interest and concerns. It emphasizes “you” and “your” and de-emphasizes “we” and “our”.
open for your convenience.
3. We make Willet razor 3. So that you can choose the one
in three weights—light, razor that is just right for your
medium, and heavy.
高等学校英语拓展系列教程
主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 1
An Overview of Business Writing
商务写作概述
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Chapter
An Overview of Business Writing
Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.
1. Courtesy
Taking a positive tone b. Avoid using second person when stating
negative ideas
— You made numerous mistakes on this page. (×) — This page contain numerous mistakes. (√) — You keyed a perfect copy. (√)
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An Overview of Business Writing
1. Courtesy
Taking a positive tone c. Use passive voice to convey negative ideas
— Suburo did not proofread this proposal carefully.
An Overview of Business Writing
I. Functions of Business Writing
Business writing has two functions:
1. To inform 2. To persuade
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Chapter
An Overview of Business Writing
— Suburo completed the job two months behind the schedule.
— Suburo completed the job two months ahead of the schedule.
— The proposal was not proofread carefully.
Think of examples of negative language you have heard that could be easily be stated using positive words.
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An Overview of Business Writing
1. Courtesy
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Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint
— You neglect to indicate the specification…
— Remember to submit… — You will receive your
goods… — Please send the complete
specification…
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Chapter
An Overview of Business Writing