❖ 5. target audience: In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. 目标受众
❖ 9. call report: a report on a sales call 拜访客户的纪录 ❖ 10. consumer promotion: Consumer promotion is used to
encourage potential consumers to try a product and, hopefully, to purchase it again. 对最终消费者的营业推广
❖ – mass communication to more targeted communication and one-to-one dialogue
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I. What is Marketing Communications Mix?
❖ Question 1: Does marketing communications equals to these specific promotion tools?
❖ 2. promotion mix: a company’s total marketing communications mix 推广组合
❖ 3. sales call: Usually pre-arranged and face-to-face
meeting between a salesperson and a customer or