市场研究英文

Chapter 7
Market structures and supply research
Program


Market and market structures Supply market research Structuring supply market research Supply market research and information technology
adapted from Faes and de Weerd, 1983
BASF
US
Why supply market research?
The following factors have stimulated the development of supply market research:
Few
Many
Definition
Supply market research:
Systematic gathering, classification and analysis of data considering all relevant factors that influence the procurement of goods and services for the purpose of meeting present and future company requirements.



Company's like Saint Gobain, which is active in a wide range of products ranging from glass manufacturing to construction materials, have installed a worldwide purchasing Intranet. Other manufacturing companies have built similar systems based on Microsoft Outlook software. Data suppliers like Yellow Pages, ABC have now available through their websites vast supplier bases covering supplier addresses in all major EC countries enabling buyers to conduct market surveys in short time. Sony uses its Purchasing website to attract new suppliers for certain commodities. Companies like FedEx, DHL, UPS provide linkages through the Internet which enable companies to keep track of their deliveries.

“Which of two advertising “What features do buyers prefer campaigns is more effective?” in our product?”
Exploratory Research
• Initial research conducted to clarify and define the nature of a problem
CAUSAL OR DESCRIPTIVE
COMPLETELY CERTAIN
ABSOLUTE AMBIGUITY
EXPLORATORY
Degree of Problem Definition
Exploratory Research (Unaware of Problem)
Descriptive Research (Aware of Probvidence • Subsequent research expected
Descriptive Research
• Describes characteristics of a population or phenomenon
• Some understanding of the nature of the problem
市场研究英文
2020年4月26日星期日
Information
• Reduces uncertainty • Helps focus decision making
Types Of Research
• Exploratory • Descriptive • Causal
Uncertainty Influences The Type Of Research

市场调查报告英文Market Research ReportIntroduction:The purpose of this market research report is to analyze and evaluate the current trends and dynamics in the market. By conducting thorough research and analysis, we aim to provide valuable insights and recommendations for businesses operating in this industry.1. Overview of the Market:The market under study is the consumer electronics industry, which includes products such as smartphones, tablets, laptops, and wearable devices. This industry has witnessed significant growth in recent years due to technological advancements and changing consumer preferences.2. Market Size and Growth:According to our research, the global consumer electronics market was valued at $X billion in 2020 and is projected to reach $Y billion by 2025, growing at a CAGR of Z%. The increasing demand for innovative and connected devices, coupled with the rising disposable income of consumers, is driving this growth.3. Key Players:The market is highly competitive, with several key players dominating the industry. Companies like Apple, Samsung, Huawei, and Xiaomi have established a strong foothold in the market through their innovative products and effective marketing strategies. These players constantly invest in research anddevelopment to stay ahead of the competition.4. Consumer Behavior and Preferences:Our research indicates that consumers are increasingly seeking products that offer convenience, connectivity, and enhanced functionality. They prioritize features such as long battery life, high-resolution displays, and seamless integration with other devices. Additionally, eco-friendly and sustainable products are gaining popularity among environmentally conscious consumers.5. Emerging Technologies:The consumer electronics industry is witnessing rapid technological advancements. Some of the emerging technologies that are expected to shape the market include artificial intelligence, augmented reality, virtual reality, and 5G connectivity. These technologies have the potential to revolutionize the way consumers interact with their devices.6. Market Challenges:While the market offers immense opportunities, it also faces certain challenges. One of the key challenges is the increasing competition from low-cost manufacturers, particularly from countries like China. These manufacturers offer affordable alternatives to well-established brands, posing a threat to their market share. Additionally, concerns regarding data privacy and security are becoming more prominent, affecting consumer trust in connected devices.7. Market Opportunities:Despite the challenges, there are several opportunities for businesses operatingin this industry. The growing demand for smart home devices, wearable technology, and healthcare-related electronics presents significant growth prospects. Furthermore, expanding into emerging markets, such as India and Southeast Asia, can provide access to a large consumer base.8. Recommendations:Based on our research findings, we recommend that companies focus on innovation and differentiation to stay competitive. Investing in research and development to introduce cutting-edge products will help attract and retain customers. Additionally, companies should prioritize sustainability and ethical practices to cater to the growing demand for eco-friendly products. Conclusion:In conclusion, the consumer electronics market is witnessing steady growth and evolving consumer preferences. By understanding the market dynamics and leveraging emerging technologies, businesses can capitalize on the opportunities and overcome the challenges. Continuous research and adaptation to changing consumer needs will be crucial for long-term success in this industry.。

外贸销售中英文外贸销售 (Foreign Trade Sales)外贸销售是指公司将产品或服务出口到国外市场以实现销售和利润的活动。

外贸销售需要与国外客户进行沟通和协商，并与他们建立良好的合作关系。

以下是外贸销售中常用的英文词汇和表达：1. 客户 (Customer) - 买家或潜在买家。

2. 报价 (Quotation) - 提供产品或服务的价格。

3. 样品 (Sample) - 用于展示或测试产品质量的个例产品。

4. 合同 (Contract) - 双方签署并同意的正式协议。

5. 发票 (Invoice) - 描述产品或服务细节和价格的账单。

6. 付款方式 (Payment Method) - 客户用来支付产品或服务的方式，如电汇、信用卡等。

7. 运输方式 (Shipping Method) - 将产品运送到国外客户的方式，如空运、海运等。

8. 目的港 (Port of Destination) - 卖方将货物运送到的国外港口。

9. 保险 (Insurance) - 为货物运输提供保险保障。

10. 销售代表 (Sales Representative) - 代表公司与客户进行销售活动的人员。

11. 询盘 (Enquiry) - 客户向卖方询问产品或服务的请求。

12. 市场调研 (Market Research) - 研究国外市场需求和竞争情况。

13. 客户满意度 (Customer Satisfaction) - 客户对产品或服务的满意程度。

14. 售后服务 (After-sales Service) - 销售完成后提供给客户的支持和服务。

15. 销售目标 (Sales Target) - 公司为销售部门设定的销售额或销售数量目标。

外贸销售中要注意与客户的沟通和合作，同时深入了解国际贸易法规和市场需求也是非常重要的。