Why Do We Need Business Process Support Balancing Specialization and Generalization with BP

国际商务英语写作模板：商业计划书篇一：商业计划书模板---英文版精编资料商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTS...商业计划书商业计划书模板---英文版BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-45671[Your Name][DATE]2TABLE OF CONTENTSExecutive Summary ....................................................................................... (1)Management ................................................................................ (2)[Company] History ............................................................................................ . (5)[Product/Service] Description ................................................................................... .. (7)Objectives....................................................................................... . (9)Competitors ................................................................................. .. (10)Competitive Advantages ................................................................................... . (11)Innovation ..................................................................................... . (13)Pricing ............................................................................................ .. (14)Specific Markets .......................................................................................... . (15)Growth Strategy .......................................................................................... . (16)Market Size and Share ............................................................................................... . (17)Targeting New Markets .......................................................................................... .. (18)Location ......................................................................................... (19)Manufacturing Plan .................................................................................................. (20)Research &Development ............................................................................... (21)Historical Financial Data ................................................................................................. .. (22)Proforma Financial Data ................................................................................................. .. (23)Proforma Balance Sheet ............................................................................................... . (26)Cost Control ........................................................................................... (27)Effects of Loan or Investment .................................................................................... . (28)Attachments ................................................................................. . (29)3Executive Summary [My Company] was formed asa [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution (转载于: 小龙文档网:国际商务英语写作模板：商业计划书)and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial Goals Sales Net Income Earnings pershareYear 1 $25,000 .01 Year 2 $250,000 .12 Year 3 $375,000 .141Management[Name] [Title]??[Experience]??Sales growth from zero to $1,000,000 in five years.??Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels. Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MA- Computer SciencesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987.篇二：商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式XX-03-24 13:39:08 来源：爱词霸资讯官网封面(Title page)企业的名称和地址Name and address of business负责人的姓名和地址Name(s) and address(es) of principals企业的性质Nature of business报告机密性的陈述Statement of confidentiality目录(Table of contents)1. 概述/总结(Executive summary)2. 行业及市场分析(Industry analysis)对未来的展望和发展趋势(Future outlook and trends)竞争者分析(Analysis of competitors)市场划分(Market segmentation)行业预测(Industry forecasts)3. 企业的描述(The description of the venture)企业的宗旨和目标（Mission statement and objectives）产品或服务的描述(Description of the product or service)企业的规模(Size of business)产品的进一步开发(Future potential/product development)竞争优势(Competitive advantage)办公设备和人员(Office equipment and personnel)创业者的背景(Backgrounds of entrepreneurs)4. 生产计划(Production plan)制造进程/被分包的数量(Manufacturing process / amount subcontracted)选址(Location)厂房(Physical plant）机械和设备(Machinery and equipment）原材料的供给情况(Sources of raw materials to be supplied)生产能力和提高的可能性(Output limitations，if any，and scale-up possibilities）质量控制计划(Quality control plans)5. 营销计划(The marketing plan)定价(Pricing)分销(Distribution)促销(Promotion)产品预测(Product forecasts)预见的涨价(Anticipated mark-up)竞争对手的反映(Competitors’response)市场份额预测(Market share projection)控制(Controls)6. 组织计划(Organizational plan)所有权的形式(Form of ownership)合作者或主要股权所有人的身份(Identification of partners or principal shareholders)负责人的权利(Authority of principals)管理层成员的背景(Management team background)组织成员的角色和责任(Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)企业弱点的评价(Evaluate weakness if business)新技术(New technologies)应急计划(Contingency plan)8. 财务计划(Financial plan)各类业绩比率和投资回报(Summary of performance ratios, ROI etc.)销售预测(Sales forecasts)财务预测的假设(Assumptions underpinning financial forecasts)损益表(Income statement / Profit and lossstatement)预测现金流量表(Cash flow projections)资产欠债预估表(Pro forma balance sheet)量本利分析(Break-even analysis)资金来源和运用(Sources and applications of funds)9. 融资需求(Financing requirements)融资前的活动小结(Summary of operations prior to financing)此刻的股东和未付债款(Current shareholders, loans outstanding)资金需要量及时间(Funds required and timing)投资回报(The deal on offer)资本欠债比率和盈利与利息比率(Anticipated gearing and interest cover)投资者退出方式(Exit routes for investors)附录(Appendix)1. 管理人员简历(Management team biographies)2. 职业咨询人员背景(Names and details of professional advisors)3. 技术参数和图纸(Technical data and drawings)4. 专利、版权、设计等(Details of patents,copyright, designs）5. 审计的报表(Audited accounts)6. 信件(Letters)7. 市场调研数据(Market research data)8. 租约或合同(Leaser or contracts)9. 供给商的报价单(Price lists from suppliers)10. 客户的定单(Orders from customers)篇三：英文商业计划书模板英语商业计划书（Business Plan）第一讲：概述第二讲：现状分析第三讲：目标肯定第四讲：组织结构第五讲：产品分析第六讲：市场分析第七讲：市场策略第八讲：生产分析第九讲：财务分析第十讲：附件第一讲：概述(executive summary)概述是整个商业计划的第一部份，相当于整个商业计划的浓缩，使整个商业计划的精华所在。

mutual例句1. Mutual respect is the key to a great friendship. You know, like how two trees in a forest support each other without asking for anything in return. For example, me and my best friend, we always listen to each other's opinions, no matter how crazy they seem. If I say I want to start a business selling handmade candles, he doesn't laugh at me. Instead, he gives me some really good advice on how to make it work. That's mutual respect right there.2. We need to have mutual understanding in a relationship. It's like two dancers who have to be in sync. Let's say you're dating someone. Sometimes you might be in a bad mood and not want to talk much. Your partner should understand that it's not because of them. Just like when they're super busy with work and can't go on a date, you should be okay with it too. My sister and her boyfriend are like that. They understand each other's situations and it makes their relationship so much stronger.3. Mutual trust is as precious as a diamond. Imagine you're ona journey with a friend, and you have to rely on each other to get through tough times. In a group project at school, I trusted myteammate completely. I knew he would do his part well, and he trusted me too. He was responsible for the research part, and I was in charge of the presentation. We didn't keep checking on each other every five minutes. We just knew we could count on one another. That's what mutual trust is all about.4. Mutual admiration can make a person feel on top of the world. It's kind of like two stars shining brightly in the sky, each making the other look even more beautiful. I once met an artist and a writer. The artist was amazed by the writer's words, and the writer was in awe of the artist's paintings. They would always praise each other's work. “Your paintings are like windows to another world,” the writer would say. And the artist would reply, “Your words are like magic spells.” Their mutual admiration was so inspiring.5. In a team, mutual cooperation is a must. It's like all the parts of a machine working together to make it run smoothly. Take a soccer team, for instance. The strikers can't score goals without the midfielders passing them the ball. And the defenders need to work together to stop the other team from scoring. When I played in alocal soccer league, our team understood this well. We practiced together, passed the ball to each other, and covered for one another. That's the power of mutual cooperation.6. Mutual support can be a real lifesaver. It's like having a warm blanket on a cold night. My neighbor was going through a tough time financially. Instead of just feeling sorry for him, the whole neighborhood pitched in. We all gave a little bit of what we could. Some donated food, some helped with his kids' schoolwork. He was so grateful, and it made our community feel closer. It shows that when we offer mutual support, we can get through hard times together.7. Mutual benefit is a smart way to do business or even make friends. It's like a two - way street. If you're a freelancer, for example, and you team up with another freelancer who has different skills. You can refer clients to each other. I know two graphic designers. One is really good at logo design, and the other is great at web design. They often recommend each other to their clients. They both benefit from this relationship, and it helps them grow their businesses.8. Mutual enjoyment in a hobby can bring people closer. It's like two birds singing the same song. My dad and his friend love fishing. They can spend hours by the river, sharing stories, and enjoying the peace and quiet. They don't even care if they catch a lot of fish or not. Just the fact that they both love fishing and can do it together makes them happy. That's the beauty of mutual enjoyment in a hobby.9. Mutual growth is something we should all strive for in a relationship. It's like two plants growing side by side, helping each other reach for the sun. In a study group, my classmates and I pushed each other to learn more. If one of us understood a difficult concept, we would explain it to the others. And when we all faced a tough assignment, we worked together to find solutions. We grew not only in knowledge but also in our ability to work as a team.10. Mutual honesty is the foundation of any real connection.It's like a clear mirror that shows who you really are. I had a friend who once borrowed some money from me. Instead of making up excuses when he couldn't pay it back right away, he was honestwith me about his situation. I really appreciated that. And I was also honest with him when I had some issues. Because of our mutual honesty, our friendship remained strong.In conclusion, mutual things like respect, understanding, trust, etc. are super important in different aspects of our lives. They can make our relationships better, whether it's with friends, family, partners, or colleagues.。

商务原因英文作文英文：As a business professional, I have encountered various situations where I needed to explain my decisions or actions due to business reasons. It is important to communicate effectively in these situations to maintain good relationships with clients and colleagues.One common reason for business decisions is cost-cutting. For example, if a client requests a certain service that is too expensive, I may need to explain that we cannot provide that service at that price due to budget constraints. In this case, I would explain the reasons for the cost and offer alternative solutions that fit within their budget.Another reason for business decisions is time constraints. For example, if a project deadline is approaching, I may need to explain why certain tasks cannotbe completed within the given timeframe. In this case, I would explain the reasons for the delay and offer solutions to ensure the project is completed on time.中文：作为一名商务人士，我遇到过各种需要因商务原因解释我的决定或行动的情况。

鼓励创业英语作文Encouraging Entrepreneurship。

Entrepreneurship is the backbone of a thriving economy. It drives innovation, creates jobs, and fosters economic growth. Encouraging and supporting entrepreneurs is essential for the success of any economy. In this essay, we will discuss the importance of entrepreneurship and the ways in which we can encourage and support aspiring entrepreneurs.First and foremost, entrepreneurship is crucial for driving innovation. Entrepreneurs are often the ones who come up with new ideas and bring them to life. They are the ones who challenge the status quo and push the boundaries of what is possible. Without entrepreneurs, we would not have many of the technological advancements and breakthroughs that we enjoy today. Therefore, it is important to encourage and support entrepreneurship in order to foster a culture of innovation.Furthermore, entrepreneurship creates jobs and drives economic growth. Small businesses and startups are often the biggest job creators in an economy. By encouraging and supporting entrepreneurship, we can create more job opportunities for people and reduce unemployment. Additionally, successful entrepreneurs often reinvest their profits into their businesses or other ventures, which further stimulates economic growth. This is why it is crucial to support and encourage entrepreneurship in order to create a more prosperous society.So how can we encourage and support aspiring entrepreneurs? There are several ways to do this. Firstly, we can provide access to resources and support networks for entrepreneurs. This can include mentorship programs, business incubators, and access to funding. By providing aspiring entrepreneurs with the resources and support they need, we can help them turn their ideas into successful businesses.Secondly, we can create a regulatory environment thatis conducive to entrepreneurship. This means reducing red tape and bureaucratic hurdles that often hinder small businesses and startups. By streamlining the process of starting and running a business, we can make it easier for entrepreneurs to bring their ideas to life.In addition, we can also promote entrepreneurship through education and training. By teaching young people about entrepreneurship and providing them with the skills and knowledge they need to start and run a business, we can inspire the next generation of entrepreneurs.Finally, we can celebrate and showcase successful entrepreneurs in order to inspire others. By highlighting the stories of successful entrepreneurs, we can show aspiring entrepreneurs that it is possible to turn their dreams into reality.In conclusion, entrepreneurship is crucial for driving innovation, creating jobs, and fostering economic growth. In order to encourage and support aspiring entrepreneurs, we can provide access to resources and support networks,create a regulatory environment that is conducive to entrepreneurship, promote entrepreneurship through education and training, and celebrate and showcase successful entrepreneurs. By doing so, we can create a more vibrant and prosperous economy for all.。

高级商务英语系列教材总主编：叶兴国王光林高级综合商务英语1主编：彭青龙（习题答案）外语教学与研究出版社Unit 1 GlobalizationLead-in1. Quiz1) B 2) C 3) D 4) A 5) A2. A Mini CaseSuggested answers:●As Zara continues to expand, it might have to open other distribution centers onother continents. Language, culture, and work relations may vary significantly from the closely-managed operation currently in place in Spain. The company may run into more specific challenges in accommodating customers‘requirements due to a lack of cultural sensitivity. Zara‘s expansion globally may pose the challenge of moving from a more centralized management style to a more global style.●Lorena needs to ensure that she has a truly international team in place withmembers from both multilingual and multicultural background; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overseas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful.Text AI.Reading Comprehension1.Determine whether the following statements are true or false. Write a T fortrue, an F for false, and an NG for not given.1) T 2) F 3) T 4) F 5) F 6) T 7) T 8) F 9) T 10) NG2.Essay Questions1)The modern multinational companies have had passed through three phases. Firstcame the 19th-century ―international model‖, with firms based in their home country and selling goods through overseas sales offices. This was followed by the classic multinational firm in which the parent company created smaller versions of itself in countries around the world. And now it has been replaced by a single integrated global entity in which the firm will move people and jobs anywhere in the world, based on the right cost, the right skills and the right business environment.2)The big attractions from emerging markets are low-cost labor, highly skilledpersonnel, and a chance to cooperate with the government as a potential customer.3)They are lacking the management talents who can practice and support businessoperating models that will allow them to generate profitable growth in more mature markets over the long term.4)The single biggest challenge facing Western multinationals is the lack ofemerging-market experience in their senior ranks. Moreover, multinationals have great trouble retaining the managers they do have in emerging markets.―Well-trained, good, honest people are scarce in emerging markets. Multinationals are better at training these people than emerging-market companies, which prefer to poach them once they are trained.‖II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.1) cutting-edge 2) commoditized 3) aggressive 4) forge 5) benchmark 6) blueprint 7) expatriates 8) deploy 9) ferocious 10) substantial III.Paraphrasing1.Rewriting: Rewrite the underlined part of each sentence in your own words.1) ―In the 97 years of the company‘s history, never had a particular kind of product or merchandise been managed outside the U.S.,‖he says excitedly, noting that ―Latin America now reports to Shanghai.‖2) But the assault on its services business led by a trio of Indian outsourcing upstarts, Tata Consulting Services, Infosys and Wipro, posed a big threat to the field that might be the main sources of growth for the company as expected by Mr. Palmisano.3) In many emerging markets the most attractive potential customer is the government, because of the government‘s urgent needs to improve the infrastructure facilities in a wide range, from the mobile telephone networks to roads, airports and ports, energy and water supply.4) A 2007 study of China‘s top 200 publicly traded companies found that it is still difficult even for the leading companies in China to compete with those global giants.5) American multinationals now have a ―ferocious interest in attracting non-Americans to the board‖, but they can find only a few qualified executives from the European countries, not to mention those from emerging markets.2. Sentence Transformation: Complete the following sentences based on the structures given.1) Because of the fact that hot labor markets in emerging markets are causing extremely high turnover rates, every big multinational is aiming to win the ―war for talent‖ and taking it as one of the most urgent issues.2) It is believed that as a big multinational company it enjoys advantages in recruiting and retaining talented managers than the local competitors.3) Despite the growth of their revenue which increased on the back of China‘s continued economic growth, they could only create half of the value of their global competitors.4) No longer the ―young bucks or retirement-posing types‖as they used to be,nowadays the expatriate managers appointed by multinationals to work in emerging markets are generally of a much higher quality.5) Compared with those old multinationals, the firms in emerging markets are typically lacking the depth of management talent, though the founders are often impressive.IV.Translation1.Sentence Translation1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。

TED英语演讲：创业公司如何才能成功Bill Gross,他是“安静的巨鲨”。

在20xx年内，他把一个小创业公司打造成由100多个公司组成的商业帝国。

这位商业巨佬亲自传授他的创业方法。

下面是小编为大家收集关于TED英语演讲：创业公司如何才能成功，欢迎借鉴参考。

创业公司如何才能成功演讲者：Bill GrossI'm really excited to share with you some findings that really surprise me about what makes companies succeed the most, what factors actually matter the most for startup success.I believe that the startup organization is one of the greatest forms to make the world a better place.非常高兴，能够与你们分享一些使我感到十分惊讶的发现。

这些发现是关于什么最能使公司成功以及对于创业公司，什么因素最要紧。

我相信，创业组织是使世界成为更好的地方的最伟大的形式之一。

If you take a group of people with the right equity incentives and organize them in a startup, you can unlock human potential in a way never before possible. You get them to achieve unbelievable things.But if the startup organization is so great, why do so many fail? That's what I wanted to find out.如果你能用合适的股权激励来召集一帮人并且把他们组织起来创业的话你就能以前所未有的方式释放了人类潜能。

为什么企业要承担社会责任的英语作文Corporate social responsibility (CSR) has become increasingly important in today's society. 企业社会责任在当今社会变得越来越重要。

Companies are expected to not only focus on profitability but also contribute to the well-being of society. 企业被期待不仅关注利润，还要为社会福祉做出贡献。

There are several reasons why businesses should take on social responsibility. 企业应当承担社会责任的原因有许多。

Firstly, businesses have a significant impact on the environment and communities in which they operate. 首先，企业对其经营环境和社区有着重要的影响。

By adopting sustainable practices and supporting local communities, companies can help create a more positive impact on society. 通过采取可持续的做法并支持当地社区，企业可以帮助创造对社会更为积极的影响。

This can lead to increased trust from consumers and other stakeholders, ultimately benefiting the company's reputation and bottom line. 这可以导致消费者和其他利益相关者对企业的信任增加，最终有益于公司的声誉和利润。

Many enterprises have tended to be flattened, making the cross-sectoral，cross—cultural communication between the communication and cooperation is more frequent。

Departments have equal status，there is no superior—subordinate relationship，supposedly interpersonal communication should be relatively easy。

But the reality of the situation is that the cost of coordination between departments is quite high，the cost of such communication exists not only in the large—scale organization，is also plagued by small and medium—sized companies.Many things, in fact, is not complicated, but the poor communication between people，that you want to move out of the boss，even to coordinate boss’s boss. Around in a big circle, and take a long detour, you and me his valuable time wasted。

As the saying goes, a waste of time is a waste of money，this is actually a high interpersonal communication costs. There is a saying that very directly，to move out of the boss to coordination，is his ability to communicate incompetent。

Unit 1.The Origin of LanguageTo learn a language, we must learn from its origin. The first unit of the book, Towards a Good Understanding of the English Language, is the origin of language. Taking about the western culture, the Bible is the most important stuff. The Bible has a so important influence on the western culture that the origin of language also can be related to the Bible.I want to devide the text A into three parts. The first part is about three stories of the origin of language. And the second and the third parts are all talking about the various theories of the origin of language.There are totally three stories of the Bible mentioned in the first part of the textbook which are about the origin of the language.The first one is the story of the Tower of Bable. It tells us why there are so many different languages in the world.The second one may be the ealiest to tell the origin of language. According to the Christian beliefs, the language was God‟s gift to mankind.The third one is about some conjectures. Andreas Kemke, a swede, has his conjecturing that in the gadern of Eden Adam spoke in Danish, the serpent in French, and the deity in Swedish, but it more ahout the Kemke than the origin og language. And there are two experiments of recreating the conditions which the theorists consider necessary for the origin of language. The ancient Egyptian king Psammetichus was one of the theosists. Accoring to his analysis, he dediceded that children would naturaly speak Phrygian and that Phrygian was an “older”language than Egyptian.Another one who wanted to study the origin of the language is James IV of Scotland in the early sixteenth century. And the result was that his children reportedly spoke “good Hebrew”.Human beings always want to explore the unknown things and miraculous world, and the origin of language is one of them. In China, there is a peison named Cang Jie who is the invebtor of Chinese charactors in legend. In the Bible, there is a story that language is a God‟s gift to mankind. However, what is the truth that how language began and arise?Scientific interpretations hold that language is human invention, and language originated in the process of labor. There are four steps of the labor which is the Bow-wow theory, the Pooh-pooh theory, the Yo-he-ho theory and the evolution theory. Language together with labor makes us human.In the third part of the text A, some people‟s research results have been listed who contributed to the studies of the origin of language.There are two theories impressed me the most. The first is Merlin Donald‟s coevolution. I am very interested in his theory. The reason that language appeared is that people needed a way to communitate to others and let the civilization pass by. I totally agree with the words he writes that “A shared communitative culture, with sharing of mental representations to some degree, must have come first, before language, creating a social environment in which language would have been usefuland adaptive.”And also a theory named mirror neurons is very important. This is from the aspect of biology. “Mirror neurons will do for psychology what DNA did for biology: they will provide a unifying framenwork and help explain a host of mental abilities that have hitherto remained mysterious and inaccessible to experiments”. To be honest, I don‟t understand this sentence‟s meaning. But I am also interested in this theory. The development of human beings from ape men is because the evolution of the cerebrum and the appearance of language is the reflection of the development of the original society. I have always been interested in the origination of life, and also the origins of civilization. If there will be a changce to know more about this theory of mirror neurons, it would be perfect.I learned the Bible in this semaster and knew that every aspect in the western culture can be related to the Bible. And the origin of language also has the relationship with the Bible. We don‟t need to find evidence to support whether this theoty is true. This is their religious belief, and this is a part of their culture. Though learning of these bibilical stories, I can understand the Jewish culture deeeper and remember more background knowledge.However, there is also something that I can‟t remember, including those people who are named Thomas Hobbes, John Locke, Terrence Deacon, and Merlin Donald and thoeries mentioned in the third parts. Although I am interested in the theory of mirror neurons, it is also very difficult for me to understand. But this part really let me feel very professional and feel like a major in language‟ student. However, these may be too professional to understand and to remember.The origin of language in the western culture is very attractive, and it is very different from Chinese culture. This lesson gives me a changce to be close to the original world and a more professional space.Unit 2 English as a Globle LanguageWe are a group of students who are major in English, and some of us will be a translator or interpreter in the future. According to the biblical story which is named the Tower of Bable, there are so many languages that people who speak two types of languages cannot understand each other. Therefore, thanslation has played a central role in human interaction for thousands of years. However, if there is a global language and everyone in the world can understand it, there is no need for translating or interpreting and people can communicate fluently with all the people. So this unit 2 is talking about the global language.The text A is about “Why do we need a global language?” and there is a phrase called “lingua franca”. Lingua franca is a language systematically used to make communication possible between people not sharing a mother tongue, in particular when it is a third language, distinct from both mother tongues. Lingua francas have arisen around the globe throughout human history, sometimes for commercial reasons but also for diplomatic and administrative convenience, and as a means of exchanging information between scientists and other scholars of different nationalities.There are some reasons the text A has given that why we need a global language.In communities where only two or three languages are in contact, bilingualism (or trilingualism) is a possible solution, for most young people can acquire more than one language with unselfconscious ease. But in communities where there are many languages in contact, as in muvh of Africa and South-east Asia, such a natural solution does not readily apply. The problem has traditionally been solved by finding a language to act as a lingua franca, or “common language”.The geographical extent to which a lingua franca can be used is entirely governed by political factors. Many Lingua Franca extend over quite small domains-between a few ethnic groups in one part of a single country, or linking the trading populations of just a few countries, as in the West African case.The prospect that a lingua franca might be needed for the whole world is something which has emerged strongly only in the twentieth century, and since the 1950s in particular. The chief international forum for political communication-the United Nations dates only from 1945. At a more restricted level, multinational regional or political grounpings have come into being. The pressure to adopt a single langua franca, to facilitate communication in such contexts, is considerable, the alternative being expensive and impracticable multi-way translation facilities.The need for a global language is particularly appreciated by the international academic and business communities, and it is here that the adoption of a single lingua franca is most in evidence, both in contacts being made daily all over the global.Language choice is always one of the most sensitive issues facing a planning committee. Usually a small number of languagea have been designated official languages for an organization‟s activities: for example, the UN was established with five official languages -English, French, Spanish, Russian and Chinese. The common situation is one where a committee does not have to be involved-where all the participants at an international meeting automatically use a single language, as autilitarian measure (a “working language”), because it is one which they all have come to learn for separate reasons. This situation seems to be slowly becoming a reality in meetings around the world, as general competence in English now.“Could anything stop a language, once it achieves a global status?‟. The short answer must be “yes”. If language dominance is a matter of political and especially economic influence, then a revolution in the balance of global language. The accuracy and speed of real-time automatic translation is undoutedly going to improve dramatically in the next twenty-five to fifty years, but it is going to take much longer before this medium becomes so globally widespread and so economically accessible to all, that is poses a threat to the current availability and appeal of a global language. And during this time frame, all the evidence suggests that the position of English as a global language is going to become stronger. By the time automatic translation matures as a popular communicative. It will be very interesting to see what happens then-whether the presence of a global language will eliminate the demand for world translation services, or whether the economics of automatic translation will so undercut the cost of global language learning that the later will become otiose. It will be an interesting battle 100 years from now.As an English major student, I feel proud but also have a lot of pressure. In the future, English may be lingua franca, and is used widely. It is a wonderful changce for me. In contract, that means all of people who live in the earth can speak English, and my major skill becomes a common sense. I have no superiority.After learning the unit 2, I feel that it gives me confidence and also pressure. I need not only to continue working hard, but to enrich my knowledge. Maybe I cannot live until the English becoming the lingua franca, but just do as the saying: “Grap the opportunity, and face the challenge”.Unit 3 Sound in the English LanguageFor languages learners, there are four basic skills which are listening, speaking, reading and unit 1 and unit 2, there is a specific introduction of the origin of language and the importance of English which has been becoming the global language. Therefore, the unit 3 introduces an aspect of English and the foru basic skills are also based on this aspect. That is sounds in the English language.First of all, it is the importance of sounds. All of the languages in the world are a tool to communicate. In China, there is Chinese for people who speak Chinese to communicate, and so English, French, and Italian are. The point is speaking. A language is not only written on the book, but also and more important for talking to others and expressing people‟s thoughts. Therefore, at the very beginning of learning a language, learning how to pronunce is the first step. And the text A of the unit 3 has introduced some concept of the sounds in the English language.Let‟s first take a look at the basic mechanism that is used to produce speech sound in English and in most Indo-European language. The first phase in the process of articulation is called pulmotic egressive mechanism, meaning that source of the air to be used in speech is the lungs and that the direction of the airflow is outward. It is important to note as other certain speech sounds.As the air leaves the lungs it continues upward in the windpipe, and enters the so-called vocal tract, where it is modified in various ways by the movements of the speech organs called articulators. All speech sounds can be classified according to where in the vocal tract this modification takes place and how exactly this modification is carried out. As a third term in the description of speech sounds, we can specify how active the vocal cords are: whether they vibrate (in voiced sounds) or not (in the voiceless sounds).There are some concepts. What are segmental features of speech? The features mentioned above characterize individual segments, that is, speech sounds-manner; place and voicing are the so-called segmental features of speech. Larger chunks of pronunciation also have characteristics of their own- theses are the so-called suprasegmental features.The title of the text A is Phonetics and Phonology. Let‟s take a look at the conceptions of Phometics and Phonology. The scientific study of the segmental and suprasegmental features of speech is called phnonetics. And a different point of view is taken by the branch of linguistics called phonology. The phonology is deals with speech and sounds, and it borrows the terms and notions of phonetica, but it only uses them as tools to achieve the ultimate objective: describe the functions the segments have in speech, the relationships they contract with each other and the various systems and patterns they constitute.The title of text C is Pronunciation for international intelligibility. Until very recently few teachers or learners really questioned the idea that in order to be understood when speaking English, students would need to get as close as possible in their pronnciation to one of the dominant native-speaker accents,such as Received Pronunciation, the standard British accent, or GA, the USA equivalent.There is a paragraph which the professor asked us to remember. “Joanne Kenworthy, in Teaching English Pronunciation, puts forward the concept of comfortableintelligibility as a suitable goal for the majority of learners. The term is slef-explanatory, but does not actually pin down which features of English pronunciation need to be learned in order to attain this intelligibility. With this problem in mind, perhaps, Bryan Jenner attempted to determine …what all native speakers of all varietied aheb in common which enables them to communicate effectively with native speakers of varieties other than their own‟. The results of his analyisis were brought together in the Common Core, which is a list of the features of English pronunciation Jenner considered essential for intelligibility anywhere in the world.”For the unit 3, I think it is too difficult for me to understand. Because there are too many professional words in this unit that I cannot really understand. Like the phonetics and phonology, I may remember their meanings this semester, but one year later I can‟t make sure whether they will still in my mind.Just from the aspect of academic, this unit is wonderful. There are many new concepts for me, and gives me a system of what I have learned about the sounds in college. In class, the teacher used many time to explain the text B. It is very useful, because our class didn‟t have the class of pronunciation and my pronunciation is not very good. The exlanatory of the text B not only provides us some spcific knowledge of English pronunciation, but also gives me a chance to improve my pronunciation.As I said above, learing sounds is very important. However, I don‟t really understand this unit, so I may study this unit again in this winter vacation.Unit 5 Sentence Structures in the English Language As a student who is major in English, the speaking, listening, reading and writing are the basic skills. The grammar is the basis of these skills, and the unit 5 is about the sentence structure in the English language.The text A is talking about the syntax. First, what is the meaning of syntax? The part of the grammar that represents a speaker‟s knowledge of sentences and their structures is called syntax. Part of what we mean by syntactic structure is word order. The meaning of a sentence depends largely on the order in which words occur in a sentence. Howeverm sometimes, a change of word order has no effect on meaning. The grammars of all languages include rules of syntax that reflect speakers‟knowledge of these facts.The text A also introduces the “grammatical or ungrammatical”. In English and in every language, every sentence is a sequence of words, but not every sentence of words is a sentence. Sequences of words that conform to the rules of syntax are well-formed or grammatical, and those that violate the syntactic rules are lii formed or ungrammatical.There is a question in the textA which is “What grammaticality is not based on”. The ability to make grammaticality judgements does not depend on having heard the sentence before. But you syntactic knowledge tells you that it is grammatical. Grammaticality judgements do not depend on whether the sentence is meaningful or not. Although thses sentences do not make sense, they are syntactically well formed. You may understand ungrammatical sequences even though you know they are not well formed. On the other hand, grammatical sentences may be uninterpretable if they include nonsense strings, that is, words with no agreed-on meaing. Some sentences are amusing because they comply with syntactic rules and sound like good English. Grammaticality does not depend on the truth of sentences, if it did, lying would be impossible. Nor does it depend on whether real objects are being discussed, nor on whether something is possible. Untrue sentences can be grammatical, sentences discussing unicorns can be grammatical, and sentences referring to pregnant fathers can be grammartical.Accordng to the text B, there is a theory of the sentence structure which can be performed by a tree convey. I feel this part is both easy and dificult. It is eacy because the professor explained the contents specificly in the class. The professor used the “S”to represent the sentence, the “NP”to represent the noun phrase, “VP”to the verb phrase and so on. In this way, the tree conveys are much easier. However, it is also difficult for our students, because this theory is still under study, and this tree conveys are the basic one and the simplest one. If there is not a teacher who can explain this theory for me, it is difficult to understand and master the basic tree conveys just depended on the textbook. But there are many examples in the text B and it is very helpful for me to understand. For example, the example sentence is “The child found the puppy”, and the exlanatory words are “the …tree‟is upside down with its …root‟being the entire sentence, The child found the puppy, and its …leaves‟being the individual words, the , child, found, the puppy. The tree conveys the same informationas the nested parentheses, but more clearly. The groupings and subgroupings reflect the hierachical structure of the tree. The tree diagram shows among other things that the phrase found the pippy divides naturally into branches, one for the verb found and the other for the direct object the puppy. A different division, say f ound the and puppy, is unnatural”. If there is no the tree diagram, I can‟t understand these exlanatory words. Therefore, I think this is the best point of this unit. Not onlt the text B, but also the text A also has a lot of examples to help us to understand these concepts and theories.Some students feel that it is useless for us to learn the structure of sentences, because we all know how to write a sentence and know the grammar. In contract, I feel it is necessery for us who are the major in English. I have two reasons. The first one is based on the academic aspect. We learn a language, not only need to learn how to use it, but also need to know why we use it in that way. Through this book “Towards a Good Understanding of the English Language”, we learned the origin of language, the global language, the sounds in the English language and the words in the English language, the final one is the sentence structures in the English language. This is a process which progresses step by step, and to study a language deeply. The second reason is realier. Nowadays, there are more and more people who can speak English as second language, even speak another language as their third language. So what is our superiority as an English major student? We must study English deeply and more professional than them. Therefore, to learn more professional aspects of English, not only those basic skills, is the important weapon for us to fight with them in the workplaces in the future.。

为什么要做生意的英文作文英文：Why do people want to start a business? There are many reasons why someone might want to start their own business. One of the main reasons is the desire for independence and the opportunity to be your own boss. Many people are tired of working for someone else and want to take control of their own destiny. Starting a business allows them to do just that.Another reason why people start businesses is the potential for financial success. When you own a business, you have the opportunity to make as much money as you want, depending on the success of your business. This can be a huge motivator for people who are looking to improve their financial situation.In addition to financial success, starting a business also allows people to pursue their passions and interests.For example, if someone has a love for baking, they might decide to open a bakery. This allows them to do what they love every day and share it with others.Furthermore, starting a business can also provide a sense of accomplishment and pride. Building something from the ground up and watching it grow and succeed can be incredibly rewarding. It gives people a sense of purpose and satisfaction that can be hard to find in a traditional 9-5 job.Finally, starting a business can also provide a sense of legacy and impact. Many entrepreneurs want to leave a lasting mark on the world and make a difference in their community. Whether it's through creating jobs, providing a valuable service, or giving back to the community, owning a business can be a way to leave a positive impact.In conclusion, there are many reasons why someone might want to start a business. Whether it's for independence, financial success, pursuing passions, finding a sense of accomplishment, or making a positive impact, starting abusiness can be a fulfilling and rewarding endeavor.中文：为什么人们想要创业？有很多原因可以解释为什么有人想要开始自己的生意。

工作的原因英语作文Title: The Motivation Behind Work。

Work, in its multifaceted essence, is an integral aspect of human existence. It not only sustains livelihoods but also shapes identities and fulfills aspirations. Delving into the reasons behind why individuals engage in work unveils a spectrum of motivations, ranging from practical necessities to intrinsic desires. In this essay, we explore the diverse motives that propel people to work.At the core of many individuals' motivation to worklies the need for financial stability and security. In today's world, where economic stability is pivotal for meeting basic needs and ensuring a decent standard of living, the pursuit of employment is often driven by the necessity to earn a livelihood. Many individuals engage in work to provide for themselves and their families, toafford shelter, food, education, and healthcare. Financial security serves as a fundamental incentive, compellingindividuals to seek employment opportunities and strive for career advancement.Beyond the realm of financial gains, work serves as a means of personal fulfillment and self-realization. For some, the pursuit of a career aligns with their passions, interests, and talents. Engaging in meaningful work that resonates with one's values and aspirations can instill a sense of purpose and satisfaction. Whether it be through creative expression, intellectual challenges, or contributions to societal progress, work becomes a platform for self-expression and personal growth.Moreover, work often fosters a sense of belonging and community. Many individuals derive fulfillment from being part of a team or a larger organizational structure. Collaborative endeavors in the workplace cultivate camaraderie, foster interpersonal relationships, and provide opportunities for mentorship and professional development. The social aspect of work, characterized by shared goals and collective achievements, can imbue individuals with a sense of belonging and connectedness.Additionally, work serves as a catalyst for individual empowerment and autonomy. Through employment, individuals acquire skills, knowledge, and experiences that empower them to make informed decisions and exercise agency in various aspects of their lives. The ability to support oneself financially, make career choices, and pursue personal aspirations fosters a sense of independence and self-reliance.Furthermore, work plays a pivotal role in shaping societal dynamics and driving progress. Innovation, productivity, and economic growth are often fueled by the collective efforts of the workforce. Individuals contribute to the advancement of industries, the development of new technologies, and the provision of goods and services that enhance the quality of life for society as a whole. The pursuit of excellence and the desire to make meaningful contributions to the world propel many individuals to engage passionately in their work.In conclusion, the motivations behind work are diverseand multifaceted, encompassing financial security, personal fulfillment, social connection, empowerment, and societal progress. While economic considerations may initially drive individuals to seek employment, the intrinsic rewards of meaningful work, personal growth, and contributions to society often become equally compelling factors. Ultimately, work serves not only as a means of livelihood but also as a source of purpose, fulfillment, and collective advancement.。

酒店前厅打字服务标准操作规程G UEST E XPECTATION 客人期望:If I request typing services, I expect the task to be professionally executed in accordance with international business standards, the same as it is done in my own office.如果需要打字服务，我希望得到国际商务标准，专业化的服务，如同在我自己的办公室一般。

Why is this task important for you and our guests? 为什么该任务对你和我们的客人都很重要？Answers回答:1.The guest wants a professionally typed business communication servicein accordance with international business standards. 客人得到国际商务标准的，专业化的商务打印服务。

2.The guest wants to receive a good quality copy of the communication.客人希望得到高质量打印服务。

3.I want to feel confident in delivering the service our guests expect.我有信心提供客人期待的服务。

4.We are able to increase the GSTS score by delivering serviceprofessional. 我们能够通过提供专业化服务来提高客人满意度。

Summary questions问题小结:1.Other than a warm welcome what else demonstrates professionalism in the Business Center? (a clean work station)除了热情问候外，商务中心还能够从哪些方面可以展示出专业化？（洁净的工作环境）2.Do I always have to check before accepting work? 在打印任务之前，须要确认打印内容么？3.Why do I have to tell the guest about the charges in advance? 为什么我要提前告知客人收费情况？4.Why is proofing the quality of the original and the copy so critical? 为什么核对原件与打字件很重要？5.Why can I not handover the typed pages without an envelope? 如果没有信封，为什么我不能交接打字文件？6.How is the work delivered to the guest? 如何把打字件交给客人？7.What must be logged? 登记簿中须记录什么？8.What is the procedure for charging the guest? 向客人收费的程序是什么？9.How does Accounting know about the charge? 财务部如何知道收费情况？10.Why do I have to Bid Farewell and thank the guest to use our Services? 为什么我要向客人告别并感谢客人使用我们的服务？。

如何让学生为职场做好准备英语作文全文共6篇示例，供读者参考篇1How to Prepare for the Workplace like a BossHey everyone! Today we're gonna talk about how we can get ready for the workplace and be super awesome at it. I know it sounds a bit scary, thinking about going to work when we grow up, but don't worry, I'll share some tips to help us get prepared.First things first, we need to work on our English skills. English is super important in the workplace, whether we're writing emails, talking to clients, or even just chatting with our colleagues. So, let's read lots of books, watch English movies, and practice speaking English whenever we can.Next, let's learn to be organized and manage our time well. At work, we'll have lots of things to do, so it's important to stay on top of our tasks and meet deadlines. We can start by using a planner to write down our schedules and to-do lists, and set reminders for important deadlines.We also need to learn how to work in a team. Teamwork is a big part of the workplace, and it's important to be able to collaborate with others and communicate well. Let's practice working on group projects at school, listen to others' ideas, and share our own thoughts too.Lastly, let's always be willing to learn and improve. The workplace is always changing, so we need to be curious, open to new ideas, and ready to adapt. Let's take on new challenges, ask for feedback, and never stop growing and developing ourselves.So there you have it, guys! If we work on our English skills, stay organized, learn to work in a team, and always be willing to learn, we'll be ready to take on the workplace like a boss. Let's go rock it!篇2Hey guys, today I wanna talk about how to prepare ourselves for the workplace. It’s super important to start thinking about our future careers even when we’re still in primary school. So, here are some tips to help us get ready for the working world.First off, we gotta work hard in school and pay attention in class. English, math, science – all those subjects are gonna come in handy when we start working. And don’t forget aboutdeveloping good study habits and time management skills. We wanna be responsible and get our work done on time, just like we will have to do in the workplace.Next, we should also start thinking about our interests and passions. What do we love to do? What are we good at? Maybe we enjoy helping others, or we’re really good at art. Whatever it is, we should start exploring different activities and hobbies that could turn into future careers.Another important thing is to learn how to communicate well. That means speaking clearly, listening carefully, and being respectful to others. These skills will help us in any job we have in the future.And finally, don’t be afraid to dream big! We can achieve anything we set our minds to if we work hard and stay determined. S o let’s start preparing for our future careers now, so we can be successful in the workplace later on. Good luck, guys!篇3Hello everyone, today I want to talk about how to prepare ourselves for the workplace. It can be a bit scary to think aboutgoing to work one day, but if we start preparing now, we can be super ready when the time comes!First things first, it's super important to pay attention in school. Even if we think some subjects are boring, they can teach us important skills like problem-solving and teamwork. These skills are super important in the workplace, so we should try our best in every subject.Next, we should try to get involved in extracurricular activities. Joining clubs, sports teams, or volunteering can help us develop our leadership skills and make us more well-rounded individuals. Plus, it looks great on a resume when we apply for jobs in the future.We should also start thinking about our future career goals. What do we want to be when we grow up? Do some research on different job options and think about what interests us. We can even try job shadowing or internships to get a taste of what a certain job is like.Lastly, it's important to work on our communication skills. Practice speaking confidently, listening carefully, and writing clearly. These skills are essential in the workplace, so the more we practice now, the better prepared we'll be.So let's start preparing for the workplace now, so we can be super successful in the future. Remember, it's never too early to start thinking about our future!篇4Hey guys, do you know how to prepare for the workplace? Today, I'm going to share with you some tips on how to get ready for the future job. Here we go!First, it's important to study hard and do well in school. Pay attention in class, ask questions if you don't understand, and always do your homework on time. This will help you build a solid foundation for your future career.Next, it's important to develop good communication skills. Practice speaking in front of others, working in groups, and listening actively to what others have to say. This will help you when you need to talk to your boss, colleagues, or clients in the workplace.Furthermore, it's crucial to be organized and manage your time effectively. Make a schedule, set goals for yourself, and prioritize your tasks. This will help you stay on track and meet deadlines in the workplace.Lastly, don't forget to gain some work experience. Look for opportunities to volunteer, intern, or work part-time in a field that interests you. This will give you valuable skills and insights into the working world.In conclusion, by studying hard, developing good communication skills, being organized, and gaining work experience, you will be well-prepared for the future job market. Remember, it's never too early to start getting ready for your future career. So, let's work hard and aim for success!篇5How to Prepare Students for the WorkplaceHey guys! Today I want to talk to you about how to get ready for the big, bad world of work. Trust me, it’s not as scary as it seems. Here are a few tips to help you get prepared:First off, it’s s uper important to cultivate good communication skills. Make sure to practice speaking clearly and listening carefully. You’ll need these skills when you’re working with others in a team or talking to customers and clients.Next, don’t forget about team work! Working well with others is key in the workplace. So be a good team player, share your ideas, and support your colleagues. Remember, teamwork makes the dream work!Another important tip is to develop your problem-solving skills. You’ll encounter challenges at work, so it’s crucial to be able to think on your feet and find solutions. Don’t be afraid to ask for help if you need it, but try to tackle problems on your own first.And lastly, always be willing to learn and grow. The world is always changing, so stay curious and keep acquiring new skills. Take on new challenges, continue your education, and never stop pushing yourself to be the best you can be.So there you have it, guys. By focusing on communication, teamwork, problem-solving, an d continuous learning, you’ll be well-prepared for success in the workplace. Good luck!篇6Hey guys!Today let's talk about how to prepare ourselves for the future workplace. As students, we might not think about it toomuch, but it's important to start getting ready for our future careers. Here are some tips on how to do that:First of all, let's work on our English skills. English is a universal language and it's super important in the business world. So let's pay attention in English class and practice speaking and writing in English whenever we can.Next, let's start building our soft skills. Things like communication, teamwork, and problem-solving are all really important in the workplace. So let's try to work on those skills by joining clubs or teams, volunteering, or even just practicing with our friends.Also, let's start thinking about what we're interested in and what kind of job we might want in the future. It's never too early to start exploring different career paths and figuring out what we're passionate about.And finally, let's not be afraid to ask for help or advice from adults or mentors. They can give us great insights and guidance on how to navigate the world of work.With these tips in mind, we'll be well on our way to being successful and prepared for the future workplace. So let's startgetting ready now and we'll be on the right track to achieving our goals!Good luck, everyone!。

市场监管部门行政审批优化流程介绍英语全文共10篇示例，供读者参考篇1Hey guys! Today I want to talk to you about how the market supervision department is optimizing its approval process. It's super important because it affects all the businesses in our city!First of all, let me explain what the market supervision department does. They are in charge of making sure businesses follow the rules and regulations to protect consumers and maintain fair competition. This includes things like checking product quality, ensuring fair pricing, and cracking down on counterfeit goods.Now, let's talk about how they are making things better for everyone. The department is streamlining the approval process for businesses to make it quicker and easier to get the necessary permits and licenses. This means less waiting time and less paperwork for business owners, which is awesome!One way they are doing this is by using online platforms for applications and approvals. This way, everything can be donequickly and efficiently without the need for physical paperwork. It's like magic!Another way they are optimizing the process is by providing more guidance and support to business owners. They are offering workshops and training sessions to help them understand the rules and regulations better, so they can avoid any issues in the future.Overall, these changes are making it easier for businesses to operate in our city, which is great news for everyone. So next time you see the market supervision department in action, remember that they are working hard to make things better for all of us. Let's give them a big round of applause!篇2Title: Making Market Oversight Fun and Easy!Hey guys, have you ever heard about the market supervision department? They are like the superheroes of our town, making sure everything is running smoothly in the market. And guess what? They have recently optimized their approval process to make it even better!So, what does it mean to optimize the approval process? Basically, it means that they have made some changes to make things faster and smoother. Cool, right? Let me tell you all about it!First of all, the market supervision department has simplified the application process. Before, it was like a maze trying to figure out what forms to fill out and where to submit them. But now, they have made it super easy. All you have to do is fill out a simple online form and you're good to go!Another awesome change they made is speeding up the approval process. You know how sometimes it takes forever to get approval for things? Well, not anymore! The market supervision department has streamlined their review process so that you can get your approval in no time.And guess what? They have also improved communication with applicants. Now, you will receive regular updates on the status of your application so you're never left in the dark about what's going on.Overall, these changes have made the approval process a breeze. The market supervision department is always looking for ways to make things better for us, and we are so grateful for alltheir hard work. So next time you see them in action, give them a big thumbs up and say thank you for all they do!That's all for now, guys. See you next time!篇3As a primary school student, I will share with you about the optimization process of the market supervision department's political examination and approval process.Hey hey! Do you know that the market supervision department is making changes to make things better? Yeah, they are working on optimizing the process for political examination and approval. Let me tell you all about it!First of all, what is political examination and approval? Well, it's like checking and approving things to make sure they are following the rules and regulations. It's like when your teacher checks your homework to see if it's done correctly.So, why do we need to optimize this process? It's because we want things to run smoothly and quickly. We want to make sure that businesses can get their approvals faster so they can start operating and making money sooner.The market supervision department is working on improving the process by using technology. They are creating online platforms where businesses can submit their applications and documents. This makes it easier for everyone because they don't have to go to the office in person.Also, the department is training their staff to be more efficient in reviewing and approving applications. They are learning new skills to help them work faster and make better decisions.Another important change is that the department is simplifying the requirements for approval. They are reducing the number of documents needed and making the process less complicated. This helps businesses save time and money.In conclusion, the market supervision department is working hard to make the political examination and approval process better. They are using technology, training their staff, and simplifying the requirements. This will help businesses get their approvals faster and start operating sooner. Yay for progress!篇4Title: Optimizing the Approval Process of the Market Supervision DepartmentHey guys! Today I want to talk to you about something cool – the optimization process of the Market Supervision Department's approval process.First of all, let me explain what the Market Supervision Department does. Basically, they are the ones who make sure that businesses are following the rules and regulations to protect consumers and ensure fair competition in the market.Now, let's talk about the approval process. In the past, getting approval from the Market Supervision Department could be a long and complicated process. But guess what? They have now optimized the process to make it faster and more efficient. How cool is that?So, how did they do it? Well, they have introduced online forms and applications, which means that businesses can now submit their documents and requests electronically. This not only saves time but also reduces the chances of errors in the paperwork.In addition, the Market Supervision Department has set up a dedicated team to review and process the applications quickly. This team is trained to identify any potential issues and provide feedback to the applicants promptly.But that's not all! The Department has also improved communication with businesses by providing regular updates on the status of their applications. This helps businesses to plan ahead and make necessary arrangements accordingly.Overall, the optimization of the approval process by the Market Supervision Department is a great step towards improving efficiency and transparency. It shows that they are dedicated to supporting businesses and ensuring a fair and competitive market environment.So, next time you hear about the Market Supervision Department, remember that they are working hard to make things easier for everyone. Keep up the good work, guys!篇5Title: Making Market Regulation Easier: Optimizing Approval Processes by the Regulatory DepartmentHello everyone! Today I want to talk about how the Market Regulatory Department is making things easier for businesses by optimizing the approval processes.The Market Regulatory Department is in charge of making sure that businesses are following the rules and regulations setby the government. This includes things like making sure products are safe for consumers, ensuring fair competition between businesses, and cracking down on illegal activities like counterfeit goods.In the past, getting approval from the Market Regulatory Department could be a long and complicated process. Businesses would have to fill out lots of paperwork, provide detailed information about their products, and wait a long time for a decision to be made. This could be frustrating for businesses, especially small ones that don't have a lot of resources.But now, things are changing! The Market Regulatory Department has listened to feedback from businesses and has decided to streamline the approval process. This means that businesses will have to fill out less paperwork, provide only the most important information, and get a decision much faster.This is great news for businesses of all sizes. It means that they can spend less time worrying about red tape and more time focusing on growing their business. It also means that consumers can have more confidence in the products they buy, knowing that they have been approved by the Market Regulatory Department.In conclusion, the Market Regulatory Department is working hard to make things easier for businesses by optimizing the approval processes. This is a positive step forward that will benefit both businesses and consumers. Let's all work together to support these changes and help make the market a better place for everyone! Thank you for listening!篇6Hello everyone, today I want to talk to you about the optimization process of the market supervision department's administrative approval. It's like when you play a game and you want to make it better and faster, just like that!First, let me tell you what the market supervision department does. They make sure that businesses are following the rules and not doing anything bad. They check if the products are safe and people are not being cheated. It's like they are the police for businesses!Now, let's talk about the administrative approval process. It's like when you need to ask your teacher for permission to go to the bathroom. The market supervision department needs to approve things like new products, business licenses, and other important stuff.But sometimes, the approval process can take a long time and make people wait too much. That's why the market supervision department wants to make it better and faster. They want to optimize the process!So, how are they going to do it? They will use technology to make things more efficient. They will make online forms so people can apply for approval faster. They will also train their staff to be more skilled and know how to do things better.By making the approval process faster and easier, the market supervision department can help businesses grow and create more jobs. It's like making the game more fun and exciting for everyone!In conclusion, the optimization of the market supervision department's administrative approval process is like making a game better and faster. By using technology and training their staff, they can make things more efficient and help businesses thrive. Let's cheer for the market supervision department and their efforts to make things better for everyone! Go, go, go!篇7Title: Market Supervision Department Optimizes Approval Process IntroductionHey guys, have you ever heard about the Market Supervision Department? It's a super important government agency that makes sure everyone plays by the rules in the marketplace. Recently, they have been working hard to make the approval process more efficient and faster. Let me tell you all about it!First of all, the Market Supervision Department has listened to feedback from businesses and people like us to understand what needs to be improved in the approval process. They found out that the old process was too slow and complicated, which made it difficult for businesses to operate smoothly. That's why they decided to optimize the process to make it easier and faster for everyone.One of the changes they made is to simplify the requirements for obtaining approvals. Instead of asking for tons of paperwork and documents, they now focus on the most important things to speed up the process. This saves time for businesses and helps them get the approvals they need faster.Another cool thing they did is to digitalize the approval process. Now, businesses can submit their applications online and track the progress easily. This not only saves paper but also makes it more convenient for everyone involved. No more waiting in long lines or filling out endless forms!The Market Supervision Department also started using technology to make the approval process more automated. They now use software to check for errors and inconsistencies, which helps prevent delays and mistakes. This ensures that approvals are processed more efficiently and accurately.Overall, the optimization of the approval process by the Market Supervision Department has made a big difference for businesses and people in the marketplace. With faster and more streamlined approvals, everyone can focus on growing their businesses and contributing to the economy. Kudos to the Market Supervision Department for listening to feedback and making positive changes! Let's support them in their efforts to create a better business environment for all of us. Let's give a big cheer for the Market Supervision Department! Hip, hip, hooray!篇8As a primary school student, I am excited to share with you about the optimization process of the market supervision department's approval process.The market supervision department is responsible for ensuring that businesses operate in a fair and competitivemanner. They need to review and approve various applications from companies before they can start their operations. However, the current approval process can be quite lengthy and complicated.To improve the efficiency of the approval process, the market supervision department has implemented several measures. One of the key changes is the introduction of online application forms. This allows companies to submit their applications electronically, saving time and reducing the chances of errors.Another improvement is the use of automated approval systems. This helps streamline the process and speed up the review time. By automating certain tasks, the department can focus on more complex applications that require human intervention.Furthermore, the department has also enhanced communication with businesses. They provide regular updates on the status of applications and are available to answer any questions that companies may have. This helps build trust and transparency in the approval process.Overall, the optimization of the market supervision department's approval process has greatly benefited businesses.It has made the process faster, more efficient, and less prone to errors. This in turn helps businesses start their operations sooner and contribute to the growth of the economy.In conclusion, the market supervision department's efforts to optimize the approval process are commendable. By embracing technology and improving communication, they have made it easier for businesses to operate in a fair and competitive environment. I look forward to seeing further improvements in the future.篇9Title: Market Supervision Department Optimizes Approval ProcessHey guys, do you know that the Market Supervision Department has recently made some changes to their approval process? Let me tell you all about it!First of all, what is the Market Supervision Department? Well, it's a government agency that is responsible for regulating and overseeing the market to ensure fair competition and protect consumer rights. They handle things like business licenses, product quality inspections, and market surveillance.Now, let's talk about the approval process. Previously, getting approval from the Market Supervision Department could be a long and complicated process. But now, they have made some improvements to make it quicker and easier for businesses to get the green light.One of the changes they have made is to streamline the application process. This means that businesses no longer have to fill out a ton of paperwork or wait weeks for a response. Now, they can submit their applications online and receive a response within days.Another change is the introduction of a fast-track approval system for certain types of applications. This means that businesses that meet certain criteria can get their approvals in record time, allowing them to start operating sooner.Overall, these changes have made the approval process more efficient and business-friendly. It shows that the Market Supervision Department is committed to helping businesses thrive and grow.So, next time you are thinking about starting a business or launching a new product, remember that the Market Supervision Department is here to help you every step of the way. Let'scontinue to support and work together with them to build a strong and vibrant market!That's all for now, folks. Thanks for listening and stay tuned for more updates on market supervision!篇10Title: Making Market Supervision Department Approval Process More Fun and EfficientHello everyone! Today, I want to talk to you about how our Market Supervision Department is making our approval process even better. That's right, we're making it more fun and efficient for everyone involved!First of all, let me explain what the approval process is all about. When businesses want to do certain things, like selling new products or opening new stores, they need to get approval from the Market Supervision Department. This is to make sure that everything is being done legally and safely.But sometimes, this process can take a long time and be really boring. That's why we've come up with some ways to make it more fun and efficient. For example, we've created onlineforms that businesses can fill out quickly and easily. This saves time for both the businesses and us!We've also started using new technology, like electronic signatures, to speed up the process. Instead of having to print out forms and sign them by hand, businesses can now sign everything with just a few clicks. It's so much easier and faster!And guess what? We're planning to introduce a new system where businesses can track the progress of their approval in real time. This means they'll always know exactly where their application is at and when they can expect to receive a decision. How cool is that?So, as you can see, we're working hard to make the approval process more fun and efficient for everyone. We want to make sure that businesses can get the help they need quickly and easily. After all, a happy business makes a happy economy!That's all for now, folks. Remember, if you have any questions about the approval process or anything else, feel free to ask. We're here to help! Thanks for listening and have a great day!。

国开形成性考核《管理英语(4)》单元自测(8)试题及答案（整套相同，如遇顺序不同，Ctrl+F查找，祝同学们取得优异成绩！）一、选择填空题（每题10分，共5题）题目1、—（C）—Actually I prefer working on my own.【A】：Could I use this dictionary?【B】：May I open the window to let in some fresh air?【C】：Do you prefer teamwork or working individually?题目2、—It's about a successful businessman's management experience, isn't it?—（B）【A】：My pleasure!【B】：That's right!【C】：It's up to you!题目3、We （B）with achievement.【A】：done【B】：are obsessed【C】：catch up题目4、The key （A）successful implementation is clearly communicating the strategy to the whole company.【A】：to【B】：in【C】：of题目5、He will write to me as soon as he （B）home.【A】：will have returned【B】：returns【C】：will return题目6、— You have to believe in yourself. No one else will, if you don't.—（C）Confidence is really important.【A】：It's not my cup of tea【B】：I don't think so.【C】：I couldn't agree more.题目7、— I'd like a wake-up call at 7:00 am., please!— OK,（B） .【A】：You will certainly make it.【B】：I'll make sure you get one.【C】：just do what you like.题目8、When people are surrounded by （B）communication and encouragement, they can find the courage to try, fail, redo, and try【A】：complicated【B】：constant【C】：corporate题目9、— Who should be responsible for the accident?— The boss, not the workers. They just carried out the order （B）. 【A】：as are told【B】：as told【C】：as they told题目10、This is the man （B）last night.【A】：whom I saw him【B】：whom I saw【C】：what I saw题目11、—It's about a successful businessman's management experience, isn't it?—（B）【A】：My pleasure!【B】：That's right!【C】：It's up to you!题目12、—Scott，I'd like to have your opinions about my written—（C）But I have one suggestion.【A】：That's a good idea【B】：You are too modest.【C】：It looks fine to me.题目13、How do we expect to compete with a company that has such a huge （C）and huge resources?【A】：recommendation【B】：reduction【C】：reputation题目14、We need （A）communication skills: listen carefully, think before you speak and manage conflicts diplomatically.【A】：outstanding【B】：plain【C】：general题目15、（C）we can't compete in terms of size I do believe we hold an advantage in terms of dedication to customer service.【A】：Therefore【B】：But【C】：Although题目16、please （A）your hand if you have any question at all. 【A】：raise【B】：rise【C】：arise题目17二、阅读理解：根据文章内容，判断正误（共50分）。

体验商务英语综合教程第3册录音文本★本套英语资料为外语资源世界(QQ:18469114/85652770)整理制作，愿能助您英语学习一臂之力★UNIT 1Globalisation1.1Could you tell me about the advantages and disadvantages of globalisation?The great advantage of globalisation in my view is that it increases competition. Companies and firms have to be careful and have to order their affairs so that they compete in a global market.But I think that is outweighed by a large number of disadvantages.The first one is that it does hurt the local government's ability to deal with issues like welfare benefits, wages and taxes,mainly because the corporation is able to say to the British Government or the French Government or the American government,‘Look, unless you lower your taxes on us, we'll the moving off to South East Asia or Latin America', and so on.And so it takes out of the hands of government the ability to control their own welfare systems,and provide a decent infrastructure for their people.Now this is not so bad as long as there is some negotiation between governments and companies.But more and more in recent years, companies have started to rule the roost. The corporation... some commentator said the other day,‘The corporation is the most important institution in our lives,' and I think there's a lot truth in that.They can now dictate to governments,and I want to see some kind of give-and-take between governments and corporations. Now that's the first problem.The other problem that I see, of course, is one of unemployment in the Western world. As companies want to improve their profitability, they're going to be looking for the low-cost, low-wage centres.So we're going to see a flight of capital from the West which is going to be sudden and dramatic.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：If this is too sudden and is not managed properly we could find very sever employment problems in the Western world.So that is, I think, the kind of issue we've got to deal with as this process of globalisation gathers pace.1.2A survey has come up with some interesting information about the cost of living in our major cities.Tokyo is still the most expensive city in the world.Osaka is second and Moscow third, on a par with Hong Kong.Many European cities have gone down the rankings because their exchange rates have become weaker against the US dollar.Moscow's exchange rate has also become weaker,but Russia has a much higher inflation rate than many European countries.So prices in Moscow are among the highest in Europe.But there is one advantage of living in Moscow.The underground is excellent-very cheap and much more comfortable than the one in London.New York is the most expensive US city.This is because the US dollar is stronger than many other currencies.Some European countries that used to be far more expensive than New Your are now much cheaper.London is the 10th most expensive city in the world, according to the survey.A year ago, London was 5%-10% cheaper than many French and German cities.This is no longer so. Now London is 15% dearer than the German and French cities mentioned in the survey.However, London is a good city to live in.Business people said that London was the most exciting of all the major cities in the world.Londoners also claim that it is cleaner than it used to be, and safer than many other European cities.If you're hard up, don't go to Oslo-it's Europe's most expensive city.Meals at restaurants cost a fortune and drinks are very pricey.1.3Conversation 1Yes?Could I speak to Mr Smith?Er... I don't know erm I think he's out.Do you know when he'll be back?Well, I'm not quite sure. You could maybe try tomorrow.OK. Bye.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：Conversation 2Hello. Is that Janet, Bill's secretary?Yes, that's right.It's John Blank. I'm just phoning to give him an invoice number.Yeah. What is it?Oh, let me see, where is it. Yeah, I've got to have it here somewhere.Look, phone me back when you find it. I'm rather busy just now.Conversation 3Hello. I'd like to speak to Bob Graham.He's not here.Could you tell me when he'll be back?Later this afternoon.Well, could you take a message for me?Sorry, I don't have time. I'll have to ring off, I'm going to lunch. Conversation 4Hello, it's Susan here. I'm just phoning to check my appointment with Chris tomorrow. Yeah?Could you look it up for me?Oh, I don't know... where's the diary?... Yes, got it. So it was the 16th, was it? No, the 18th.No, I can't find anything, I didn't write it down.Conversation 5Hello Bilk Ltd.Hello, this is Jack Johnson. I'm phoning about the delivery. Has it arrived yet? No, it hasn't. We've been waiting a week. It still isn't here yet.I'm really sorry about that.Well, we've been waiting for too long. It's not good enough. You're wasting our time. Oh, I'm sure your order will be...UNIT 2Brands2.1What is branding and why do we need brands?A brand can be a name, a term or a symbol.It is used to differentiate a product from competitors' products.The brands guarantee a certain quality level. Brands should add value to products. It's a synergy effect whereby one plus one equals three.But customers must believe they get extra value for money.2.2★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：There are different types of brands.There are what we refer to as the stand alone brands or individual brands,for example Ariel, Haagen Daaz ice-cream, Direct line insurance, or Marlboro cigarettes.They require separate marketing support.There's also the corporate branding, or family brands such as Heinz or Virgin, Marks and Spencer, Levis.2.3We need new brands because, well, customers want new brands.They want choice. They want a selection of different products.They like to rely on the quality levels guaranteed by the company.They like to trust products. It makes shopping so much easier for them.And also, they like to identify with brands.UNIT 3Travel3.1Good morning, CPT. How may I help you?It's Philippa Knight here. Could you put me through to extension 281 please? Certainly. Putting you through.Hello. Maria Bonetti speaking.Hello Maria. It's Philippa Knight from The Fashion Group in New York.Hi Philippa, how are things?Fine thanks. I'm calling because I'll be in London next week and I'd like to make an appointment to see you.I want to tell you about our new collection.Great. What day would suit you? I'm fairly free next week, I think.How about Wednesday? In the afternoon? Could you make it then?Let me look now. Let me check my diary.Oh yes, that'd be no problem at all.What about 2 o'clock? Is that OK?Perfect. Thank very much. It'll be great to see you again. We'll have plenty to talk about.That's for sure. See you next week then.Right. Bye.Bye.3.2Good morning, CPT. How may I help you?I'd like to speak to Maria Bonetti, extension 281, please.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：Thank you. Who's calling please?It's Philippa Knight, from The Fashion Group.Thank you. I'm putting you through.Hello, I'm afraid she's engaged at the moment.Will you hold or can I take a message?I'll leave a message please. The thing is, I should be meeting Ms Bonetti at 2 pm, but something's come up.My plane was delayed, and I've got to reschedule my appointments.If possible, I'd like to meet her tomorrow. Preferably in the morning.Could she call me back here at the hotel please?Certainly. What's the number please?It's 020 7585 3814.I'll be leaving the hotel soon, so if she can't call me back within,say, within the next quarter of an hour, I'll call her again this morning. Is that OK?Right. I've got that. I'll make sure she get's the message.Thanks for your help. Goodbye.Goodbye.3.3Could you introduce yourself please?Certainly.My name's David Creith and I'm the Customer Service Teaching Manager for British Airways in Terminal 4 at Heathrow.What problems do you have to solve for business travelers?A lot of problems. Probably the main one is seating requests.A lot of business travelers have specific seating requests.Some people want an aisle, some people want a window, some people want to sit next to their colleague.It's not always possible to give everyone the exact seat they want due to the aircraft being fully booked.Certain passengers may say this is going to disrupt their business trip, because they can't discuss things with colleagues-that sort of thing.One of the other things we get is downgrading.Sometimes, like all airlines, due to commercial pressure we have to oversell fights. Occasionally we miscalculate and have to downgrade passengers to a lower class —for example from First to Business Class or Business to Economy.Obviously passengers aren't happy about this at all.The opposite thing is an upgrade.Passengers may request an upgrade for countless reasons —for anything that has happened to them in the past and they perceive that British★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：Airways has done wrongly.Or just because they think they're a very important person or very commercially important as regards British Airways.And so they demand an upgrade for the smallest of reasons.For example, we have Gold Card holders —that's part of the British Airways frequent flights scheme —who like to see their status recognised and will request an upgrade almost habitually.There are also problems with baggage.Passengers' baggage may have been lost or damaged on previous flights,and it may mean a lot of running around on my part,and trying to trace where a bag may have gone missing or how it was damaged. And it's quite an exhausting process trying to find out things because, obviously Heathrow and British Airways is a very large organisation.3.4How do you deal with people who complain by phone?The very first thing you've got to do is listen very carefully,because they may have a very valid cause for complaining.But the important thing is to listen carefully enough to find the actual cause of the complaint,and not just the symptoms of the complaint.For example, a passenger may have been on a delayed flight.From our point of view it's important to find out what actually caused the delay —because it may have been factors completely out of the airline's control.And if it was something to do with the airline then we obviously have to try and redress that,so that it doesn't happen again and offer an apology if it's due.UNIT 4Advertising4.11There's one about a car with lots of children and people dancing.They're all playing around. I like it because it's colourful, I like the music and it's chaotic.But I can't remember what car it is.Oh, and I hate all the ads for banks and insurance companies. They're so boring. 2★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：The one I liked was Levi Strauss, when a very good looking boy dives into a pool. And everyone thinks he looks marvelous. And there's a great tune they play-'Mad about the boy'.3I liked the Renault Clio ad so much that I went out and bought the car.My husband hadn't passed his driving test and it was totally my decision.I thought it was a funny ad.It just appealed to my sense of fun,and actually it was a bit of a joke to say that I'd bought something as big as a car purely on the basis of the advert.4I remember watching a Dairy Box chocolate advert very late at night with some collage friends,and there was an all-night garage round the corner.Suddenly I just felt that I had to have those chocolates and I went out and bought them.It was an immediate response to an advert.Normally you don't allow yourself to be influenced strongly by ads but sometimes it's fun just to go along with it.4.2Andrew, could you tell me what has been your most successful advertising campaign? Er, I did a campaign for a marmalade product called Frank Cooper's marmalade, in Britain.It was a campaign we organized with a radio station, Classic FM, which concentrates on classical music.We targeted the morning, the breakfast programme, and we had a series of regular adverts,we had a sponsorship tie-up and we had a competition.And the response was tremendous.We had a huge increase in sales of our marmalades, especially in the key retailers who we were targeting,and since then we had many more listings in retail outlets.So the campaign was extremely positive,but the key thing that made it successful was the amount of money we spent - very little money -and in terms of sales results, as a percentage of the amount of money we spent, it was a huge success.So it was very cost effective.It was very cost effective and at the end of the day, that's what we're looking for. Why do you think it was so successful?★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：Targeting.We had a very good match between the types of people who we knew bought marmalade and the types of people who we knew through research listened to that radio station. And we fitted them together in a way that made sense.In the morning, at breakfast time, marmalade is a product eaten mainly by older people,so they were listening to this radio station.Everything fitted together - that's what made it a success.Is there another piece of TV advertising you can think of, which was very successful? Well, er... I was very proud once of an advert I did for Kraft Cream Cheese Spread. It was very simple. We demonstrated what the product did.Three glasses of milk went into this cheese spread,we said why mothers would need it - it was for the kids to help them grow up, it was a growing up spread -and we created an advert that was fun.And so the kids liked watching it, and so obviously when they were in the supermarket with their mothers, they'd say,'Mum, mum, I like that product, can we get it?'And so the kids like it, the mother feels OK because she's being reassured that it's got health and nutrition benefits,and the sales have done very well.That's the key thing about advertising. If it doesn't generate sales, then it's no good.4.3Andrew, a lot of people think advertising is a waste of money. Is that your view? No, not at all. I would say that, wouldn't I?Advertising is one of many ways in which manufacturers persuade customers to buy their products.You've got public relations, you've got sponsorship, you've got price promotions, you've got all sorts of promotional techniques.It's one element of what we call the marketing mix.In today's world, people are bombarded with advertising, with calls on their time, with picking up the kids from school, taking the dog for a walk, paying the gas bill. They haven't got time to make judgments on which can of tomatoes is the best one for me,or which brand of coffee gives me the best flavour.And if you can be constantly telling people why they should choose your brand, rather than another one, they're going to remember that.So when they're shopping, and they see your product on the shelf, they'll remember it.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：It's 'front of mind', as we say.It means that the person knows, ah coffee, I need coffee,which brand am I going for, ah Jacobs, yes I've seen that, that's good isn't it - and they just buy it.It's an automatic response, they don't spend more than two or three seconds making a choice,and unless you're front of mind in those two or three seconds, they're going choose another brand.4.4Presentation 1Good morning everyone, on behalf of myself and Focus Advertising, I'd like to welcome you.My name's Sven Larsen, I'm Commercial Director.This morning. I'd like to outline the campaign concept we've developed for you. I've divided my presentation into three parts.First, the background to he campaign, next the results of our market study, thirdly, the concept itself.If you have any questions, please don't hesitate to interrupt me.Presentation 2Hi, I'm Dominique Lagrange. Good to see you all.As you know, I'm Creative Director of DMK.I'm going to tell you about the ideas we've come up with for the ad campaign.I'll give you the background and talk you through the results of the market study and tell you all about our concept.If you're not clear about anything, go ahead and ask any questions you want.UNIT 5Employment5.1Alan, how can a candidate impress an interviewer?Well, David, I feel it's basically all down to good preparation.First of all, find out about the job.You could ring up the Press Officer or the Marketing Department and get the latest press releases,or perhaps an annual repot.The annual report, for example, will say where the company operates and the products it sells.Then, when you get there, you perhaps could congratulate the interviewer on a recent success the company's had.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：In a nutshell, find out about that company.Show that you've taken an interest in the company and show enthusiasm for the job because,after all, that's what they're looking for in the candidate.They want somebody not only who's qualified for the job but will want to do the job, and will be interested and enthusiastic about the job.Secondly, you could go to the company maybe a few days before the interview, talk to the receptionist, get a company newspaper —you can always pick you literature on the products maybe you'll be involved in.A very good tip - find out what the dress code is.You need to fit in and you need to make a good impression.Finally, your CV. Make sure it's easy to read, it's well written, but it's concise - don't ramble.I must say that I have done all of this, I've prepared my CV, and it was really good.I left it behind - I didn't get the job!5.2Alan, are there any key questions that you regularly use when interviewing candidates?Yes, there are and it's almost a ritual with me.Following the CV tells you about the person and their qualifications.What you also want to know is their personality.So key questions I ask — what do they like most and what do they like least about their present job?They might say that they like travelling and they like meeting new people. These are standard answers.I think more interestingly perhaps are what don't they like about the company. They might not like working weekends at their current company.You might have the same problems with yours, working weekends might be something essential for the job.Also, ask them what their weaknesses are.They're usually, generally I would say, quite honest when they're giving their weaknesses.And ask them what their strengths are.It gives you an in-depth, if you like,feeling about their personality rather than just the straightforward qualifications that they have on their CV.Do they fit in? That's what you're really looking for.5.3Good, everyone's here now. There's coffee if you want it.Right, can we start please? As you all know, Roberto's been working as assistant★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：to Carla Nunez for six months now.He's just finished him probationary period. How do you feel about offering him a full time contract?I'm not sure we should do it really.It says in this report that he's been late to work a few times and he can be rather... Oh, I don't think that's too important...Could you let her finish please?Oh, sorry, I didn't mean to butt in...Another thing about Roberto I'm not happy about. He leaves exactly on time every day.Also he doesn't have lunch with us very often, you know, he goes off on his own... I'm not sure that's relevant.Mmm, maybe.I think we should move on now if we're going to finish by 11 o'clock. We do have other promotions to consider.But what about his actual work? In my opinion, it's fine. He's done some really good things.Well, I think we should discuss this a bit more. What exactly do you mean by 'good things'?Well, thanks very much, Maria. You've made your views very clear.OK, let's go over what we've agreed. Roberto will have a further probationary period of three months. After that...5.4How let me ask you a question we ask all our candidates. Why should we hire you? Why hire me? Simple. I get along well with people. I'm used to dealing with people from all walks of life.That's vital for this job. And I've got lots of ideas for making Slim gyms more profitable. Want to hear them?Not just now, if you don't mind. We'll come back to that later. Um, about your attendance record.Could you tell me why you've had quite a bit of time off?Hmm, you've been talking to my boss, I see. Let's get this clear.I've taken a day off now and then, true, but it's always to go to some family celebration —a marriage, a christening, a family reunion sometimes.Uh huh.Anyway, I've got a great assistant at work — she looks after things if I'm away. It's no problem at all if I have a day off now and then.Right. Can we look into the future now? I'm interested to know where you see yourself in a few years.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：In a few years I suppose I see my self... um, working for your organisation, running the whole business.I hope you achieve that objective.5.5Right, a question now about your managerial skills. You're currently with a sporting goods firm.Do you enjoy working on a team — with other managers?I enjoy working with colleagues a lot, especially when developing a project, let's say, working on a new product.It's exciting, often tiring, you're working long hours sometimes,but everyone's working together, to make a success of things.So would you say you're a good team player?Definitely. But, let me say this, I like to be on my own from time to time. Especially if there's some problem to be worked out.I guess some people would day I keep to myself too much, but it's not true really. OK, let me follow that up. Um, I'd like to know what your colleagues would say about you.How would they describe you?Huh, that's a difficult one. Mmm...I think they'd say I know my own mind, I'm a decisive person.Sometimes, you have to do things that you don't like, for example, fire an employee. Well, if I have to do it, I do it, and then forget about it.What else would your colleagues say?They'd say that I'm a friendly person, when I get to know people, some of them think I'm too friendly.Really?Well, you know, a few of the women in the company, they get a little jealous, because I take out my administrative assistant, Sue, from time to time, give her a nice lunch, you know,say thanks for all her hard work.Nothing wrong in that, is there?5.6You're obviously eager to get this job. Could you tell me what your strengths are? What do you think you're good at?Main strengths? Good at managing people, I'd say. I suppose it's my army training.I know how to set goals for people. Objectives. And I make sure they meet them. Hmm, don't you think some people might get upset,you know, lose their motivation if they don't achiever the goals you set?Not at all. You don't get anywhere in this life if you're too easy on people. You've got to make an effort to get anywhere. Like your health club customers.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：If they want to get fit. They've got to have discipline.Do all the exercises, eat properly, give up alcohol and smoking.Change their lifestyle — that's what it's all about.Mmm, interesting! A final question. Maybe a difficult one.Could you tell me how you've changed in the last... oh... five years, let's say. Sure. I think I'm more realistic now than I used to be.I know it'll be difficult for me to get a good job — being in the army most of my life.So, I'm trying to learn new skills, update my knowledge. Like in marketing and finance.So I'll have more to offer an employer.I'm not going to sit around waiting for the big job to come to me — it's not my style.5.7Right. Can you tell me why you want to leave your present job. TV announcer. Well paid.Everyone knows you. Admires you. You've got everything you want, don't you? Huh, I guess it does look like that. I do love the job. But I'm thirty now.I know the management is looking for younger talent. It wants sparky, glamorous twenty-year-olds in the job.To increase the ratings. I'm on the way out, I know that. So... I'm going before I'm pushed.Oh surely not. Someone with your reputation.People come and go in my profession. Think of all the stars of ten years ago. Where are they now?Mmm, I take you point. Um, looking at your CV, your earlier career,you gave up competitive swimming when you were... er... twenty-four.Rather early to do that, wasn't it? I mean, don't swimmers go on competing...? Look, I'm sure you red the papers.You must know, when I won the big races, some of the swimmers accused me of taking drugs.You know, to improve my performance. It was horrible.All a bunch of lies. I got really upset, I thought, oh, I don't need this nonsense.I just gave it all up. I'd had enough.UNIT 6Trade6.1If we by more than 500 cases of the Reserve, what discount can you offer us?★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：。