包装设计外文翻译文献
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包装设计英文作文英文回答:The world of packaging design is a vast and ever-evolving realm where creativity and functionality intertwine. As a designer, I find immense joy in crafting packages that not only protect and preserve products but also captivate the consumer's attention.One of the key principles of packaging design is to create a visual narrative that resonates with the target audience. This involves understanding their demographics, preferences, and aspirations. For instance, when designing the packaging for a luxury brand, I might incorporate elegant typography, metallic accents, and tactile materials to evoke a sense of exclusivity and sophistication.Another crucial aspect is the choice of materials. Sustainable and environmentally friendly options are becoming increasingly popular, as consumers become moreconscious of their impact on the planet. For example, I recently worked on a project where we utilized recycled paperboard and biodegradable coatings to minimize the environmental footprint of the packaging.Functionality plays a significant role in packaging design. It's essential to ensure that the package is easy to open, use, and dispose of. This involves considering factors such as the product's shape, weight, and intended use. I use user testing and prototyping to refine the package's functionality and prevent any potential frustrations for the consumer.In addition to aesthetics and functionality, packaging design also serves as a marketing tool. Well-designed packaging can help differentiate products on crowded shelves, attract attention, and build brand recognition. I often collaborate with marketing teams to develop packaging designs that align with the overall brand identity and marketing campaigns.Of course, packaging design is not without itschallenges. One common issue is adhering to various regulations and standards. Different countries havespecific requirements for the labeling and safety features of packaging, which must be carefully considered during the design process.Despite the challenges, I believe that packaging design is a fascinating and rewarding field. It allows me to combine my creativity with my technical skills to create tangible products that enhance the user experience and contribute to the success of brands.中文回答:包装设计是一个庞大且不断发展的领域,在这里,创造力和实用性相互交织。
本设计对山珍礼品进行的包装设计,包括产品物料的分析,包装材料的性能分析,提出了合理的防护包装要求,选出最合理的包装材料,并选择了最合适的销售包装展示方式。
同时,设计出最让人动心的销售包装和最安全合理的运输包装,辅以绘图设计软件对产品进行包装设计,使其图案色彩鲜明,从众多山珍礼品中脱颖而出,增加消费者购买欲望,从而为商家提高销售量,达到促进销售的终极目的。
关键词:山珍礼品;包装;结构设计;装潢设计This design of gift packaging design, including product material analysis, performance analysis of packaging materials, and puts forward the reasonable protective packaging requirements, choose the most reasonable packaging materials, and select the most appropriate sales packaging display. At the same time, design the most reasonable sales packaging and the most impressive safety of transport packaging, complementary with graphic design software for product packaging design, the design color bright, stand out from several big gift, increasethe consumers purchase desire, and for businesses to improve sales, to achieve the ultimate purpose of promoting sales.Key words:Wild gift;Packing;Structure design;Decorating design。
附录A 英文参考资料Comment on medicines and chemical reagents package machineryconceptual designIn recent years, Carry out GMP (medicines and chemical reagents produces specifications of quality) attestation system because of sustained our country economic situation rise and country to pharmacy industry mandatory. Medicines and chemical reagents package machinery has got quite great progress. The new product increases by gradually. Engineering level has had very big improvement. But be returning very big gaps back to existence compared with international standards. Level being close to 60%'s product cannot to reach upper developed country century eighties. Large-scale advanced equipment is dependent on entrance mainly. Low our country medicines and chemical reagents package machinery engineering level is that the design designing personnel low level from our country enterprise arouses to a great extent.One, our country medicines and chemical reagents package machinery current situation analysesOur country medicines and chemical reagents package machinery still has bigger gap compared with advanced international level. What time is insufficient on domestic medicines and chemical reagents package machinery design under main existence 1) Backward domestic mechanical performance medicines and chemical reagents package machinery mostly, accuracy low velocity, is slow, stationarity dispatches package machinery travel process to contain large amount of dyadic complicated intermittence motion. Come to come true mainly from the cam, the connecting rod. But, many design that the personnel is unable to require that the independence designs the parameter calculating cam bar linkage kinematics and dynamics according to job cycle picture and accuracy. Be only the surveying and mapping carrying out a piecemeal that the abroad model machine cam connecting rod part is dismantled down simplely. Bring about actuating mechanism error is very big. That domestic medicines and chemical reagents package machinery runs speed mostly is more general than hanging down according to cutting frequency if the aluminiummoulds bubble coverpacker's for 100 one 300 mins, full-automatic medicine box packer dress box speed 50- 200 boxes/ ms in. But, on the international, the advanced aluminiummoulds rushing steeping cover packer cutting frequency be able to reach 600 mins. Full-automatic medicine box packer dress box speed is able to reach 600 ~ 800 box/ mins. Not only working speed of domestic medicines and chemical reagents package machinery is slow. And, the partner has bigger noise.2) Is under the control of horizontal backward. Domestic medicines and chemical reagents package machinery controls low, automation of level difference mostly , the malfunction leads height. (Main package machinery finger box dress controls domestic medicines and chemical reagents with drinking wine holding machinery with) adopt PLC to do a scene mostly. But, advanced medicines and chemical reagents package machinery realizes supervisory control abroad mostly from computer system. Under the control of horizontal relatively backward. Great majority domestic medicines and chemical reagents package machinery automation sex is relatively poor. Adopt a single to produce a pattern first commonly. The full-automatic production line is few. Two is that full-automation works cannot to achieve. Require that the manpower feeds in raw material. Hand movement enchases. If in a little paper box packer, Page, paper box all needs medicine board , specifications paper to move charging personally. And require specially-assigned person to pay attention to if specifications, medicine board, paper box already finish using at any time. Happen to avoid bringing about machine racing or bringing about incomplete specifications, medicine board, and medicine box phenomenon. Other, domestic medicines and chemical reagents package mechanic failure rates are higher. Control a component (if the relay, electromagnetic valve, contactor, breaker etc.) etc. are often easy to damage. Halt also to frequently occur the malfunction.3) Functions are unitary, expansion sex is bad. Medicines and chemical reagents package machinery is that the form designs that specifically for specially appointed package. The general specification range inner in regulation is adjustable. But, a lot of our country medicines and chemical reagents package machinery considers insufficiency when designing that. Be not that reforming going a step further sets apart sufficient space. Cause the machinery designing that to be able to only adapt to the form board in several kinds simplicities. Change not adapting to wrapping material or the form board dimension. Fit in with even. The package finished product mass giving birth to a child is neither nice.4) Considers deficiency synthetically. Resource does not fully utilize. Our country medicines and chemical reagents there exists the chaos phenomenon in package machinery design. A lot of machinery designs that the personnel drags to the electric motor moving the synchrony technology, the servo drive technology do not knows. The problem simple electrical equipment available is resolved uses complicated mechanism to come to come true but. Some though the control organ works to come having adopt the synchrony electric motor to wait for a device. But choose block of wood ding-dang. The maximum having brought about resource not only wastes this condition. And make machinery function designing that low.5) Model is inflexible. Model seldom considering machinery time medicines and chemical reagents of our country package machinery design. Many machine molding that the manufacturer produces is not beautiful do not have model even. Give person feeling to rigid, to inflexible, not to have vigor. A few medicine box packers are middle. The nut all assembles screw on the machine outside board. But, the oil cup and flow nipple that a little lubrication uses also can be seen everywhere. Be stained fully with a greasy dirt easy to use machine everywhere time oiling. Impression is rough to person. No beautiful.Two, medicines and chemical reagents package machinery conceptual design content People long-term study passes. Define conceptual design being: "Have been ascertaining the mission queen. Pass abstract-relation. Design the function structure. Explore appropriate effect principle and their combination waiting. Ascertain out basic finding the solution approach. Reach find the solution scheme. This part of the conceptual design designing that the job is called conceptual design is referred to make the queen who designs purpose and now has condition clear. The designer searches for many-sided knowledge. Analysis abstracts the solution on generating dyadic broad frame significance the day after tomorrow. Medicines and chemical reagents package machinery conceptual design demands according to each product life cycle stages. Carrying out the product function creates , the function breaks up as well as the function and son are functional physical design: That conception and systematization carrying out the scheme satisfying the operating principle that the function and structure demand finding the solution and carrying out the operating principle carrier realizing the function structure's design the conceptual design process is that one finds the solution realizing a function's , satisfies the various technology and various there existing in economic target's , possibility scheme well ultimate forsure synthetically optimum scheme process. The conceptual design effect embodies in the product design early phase stage mainly. Chief architect is based on functional need of product but primitive conception and impulsion sprouting out form the product main body frame. And, it responds to every main module and module including. In order to accomplishing overall layout and the exterior, the first step designs that. And then carry out the optimization appraising a sum. Ascertain the overall design plan. Design that the personnel carries out the chief architect design thought going to designing middle concretely again from every part. Detail designs realization. The conceptual design putting medicines and chemical reagents package machinery into practice demands to design that the personnel reinforces the cognition to medicines and chemical reagents package first. Deepen the connotation understanding medicines and chemical reagents packages. Introduce modern package idea. Be in line with the international conventions actively. Modern package is to ensure the product safety not only. Make product transportation convenient. And be getting up propagate, environmental protection, defends against false. Attractive looks waits for the many-sided effect. Wrap up contents additional information. The medicines and chemical reagents package machinery design personnel should show solicitude for development of package system closely. Go deep into the handicraft studying package. Know demand of development of wrapping material and the person to machinery product very well. Only when such ability designs that out satisfy the high tone machinery product that the consumer demands. Medicines and chemical reagents package machinery conceptual design content has mainly:1) Makes the design mission clear. Be ready for feasibility analysis. The designer designs initial stage working in being in progress. Respond to the feasibility considering a product sufficiently. One aspect is the marketplace thinking. Include the production marketing, product raw material, the fabricating cost thinking: Another aspect is thinking that the product processes. Include thinking now having a working ability, processing handicraft, processing the function and periphery supporting industry. Periphery supporting environment thinking points to the local enterprise working ability mainly processes level, heat treatment handicraft and the infrastructural facilities construction etc.2) Function design. Great majority our country medicines and chemical reagents package machinery is the same kind model copying to abroad. But peculiar national conditions because of our country existence. Must carry out appropriate reforming onthe product.To satisfy request of our country. But fault blindly copy blindly. The machinery designing that is packed in, irrigates the dress function outside except needing to satisfy a box. We must consider the additional function packing machinery. If in package box should add a counting cup. The medicine spoon waits an utensil down. Be put into use with convenience of customers. In machine, kind of aspect developing can design comparatively advanced machinery. If sterile pack machinery, the package machinery retaining freshness etc.Can develop the corollary equipment selling complete sets of equipment and the post-processing at reduced prices in the medicines and chemical reagents package front.3) Functions decomposition. Medicines and chemical reagents package machinery belongs to the integration of machinery with electronics product. Should consider every function all round time design. Sort Er Yan. The medicines and chemical reagents package machinery function may divide 3 major parts being that organization moves, monitors biography feel, the information processing and controlling a function basically. The function subdivides organization motion according to may not kind with machine , packer may be molding , heat-seal , pressure trace mark, according to cutting 4 big functions if the aluminum moulds bubble cover. But, paper box package machinery may be that the box opens, paper box transfers, breaks tongue , functions such as inserting tongue , flattening and putting a batch number up mark poison board under paper folding, deducing paper feed. Want to consider machinery lubrication, safe functions such as running, packing hygiene of machinery too in the process of design. This demands the technology designing that the personnel considers detecting sufficiently. Brightness, machine, electricity integration technology, computer art. Intersection between the pneumatic technology, the logistics technology connection.4) Organization is designed. Be to realize the predetermined function. We need to use different organization. This needs the part synthesizing each considering a complete machine among one process. Use the product designing that while satisfying the usage request. Structure is simple, pragmatic. Medicines and chemical reagents package machinery organization designs time. Respond to the principle choosing appropriate organization motion and constituting. Think sufficiently to realize what specially appointed motion needs organization. If cam organization. Bar linkage. Cam bar linkage. Respond to the technology wielding separation drive at the same time. Think that the transmission shaft designs a problem (if castellated shaft and ladderaxis etc.) and drive are systematic synthetically. Design that process middle should cut down the effect that the uncertainty factor brings about to the full. Messenger organization operation is stable. Design that machinery carries out kinetic methods of analysis answering now and then. With lifting, machinery runs speed and stationarity. Should think that various packing machinery, adjustable, holds the mistake, but expansion, stationarity as well as beautiful-rization besides. Run after machinery is deft but stable. Design process but consult package machinery design of all kinds strong point. Draw other machinery (if plastic machinery, prints machinery) merit at the same time. Design the outside except carrying out organization. Return approach back to the realization should think that every function is other. If vacuum, electrical equipment waits under the control of. To expect that optimum combination is a product's turn.5) System under the control of schemes design. In medicines and chemical reagents package machinery, a very important part is that real time detecting is back-off to every organization. To ensure that equipment operation is smooth. Now many machinery products has selected and used large amount of photo electricity switch being the detecting component. Equipment has such as PC detecting bubble cover system on some machinery and the like system. This need all designs that meticulously. And, the general naval company is an integral whole.Three, concluding remarksThe thought a concept is designed melts to enter medicines and chemical reagents package machinery design being able to fall off designing a fault. Shorten a design cycle. Accelerate the product exploitation. Make the product designing that more rational, have affinity, more suitable man-machine project more. It is also that the main means costing down and improving enterprise competition is short of passive competition aspect backward for improving medicines and chemical reagents package machinery design at the same time. To adapt to the challenge that "queen GMP times" brings about. Design that the personnel must take product conceptual design seriously. Deepen the significance understanding conceptual design's.附录B中文参考翻译论药品包装机械的概念设计近年来,由于我国经济形势的持续高涨和国家对制药行业强制性推行GMP(药品生产质量规范)认证制度,药品包装机械取得了长足的进步。
中英文翻译原文:Comment on medicines and chemical reagents package machineryconceptual designIn recent years, Carry out GMP (medicines and chemical reagents produces specifications of quality) attestation system because of sustained our country economic situation rise and country to pharmacy industry mandatory. Medicines and chemical reagents package machinery has got quite great progress. The new product increases by gradually. Engineering level has had very big improvement. But be returning very big gaps back to existence compared with international standards. Level being close to 60%'s product cannot to reach upper developed country century eighties. Large-scale advanced equipment is dependent on entrance mainly. Low our country medicines and chemical reagents package machinery engineering level is that the design designing personnel low level from our country enterprise arouses to a great extent.One, our country medicines and chemical reagents package machinery current situation analysesOur country medicines and chemical reagents package machinery still has bigger gap compared with advanced international level. What time is insufficient on domestic medicines and chemical reagents package machinery design under main existence1) Backward domestic mechanical performance medicines and chemical reagents package machinery mostly, accuracy low velocity, is slow, stationarity dispatches package machinery travel process to contain large amount of dyadic complicated intermittence motion. Come to come true mainly from the cam, the connecting rod. But, many design that the personnel is unable to require that the independence designs the parameter calculating cam bar linkage kinematics and dynamics according to job cycle picture and accuracy. Be only the surveying and mapping carrying out a piecemeal that the abroad model machine cam connecting rod part is dismantled down simplely. Bring about actuating mechanism error is very big. That domestic medicines and chemical reagents package machinery runs speed mostly is more general than hanging down according to cutting frequency if the aluminium moulds bubble coverpacker's for 100 one 300 mins, full-automatic medicine box packer dress box speed 50- 200 boxes/ ms in. But, on the international, the advanced aluminium moulds rushing steeping cover packer cutting frequency be able to reach 600 mins. Full-automatic medicine box packer dress box speed is able to reach 600 ~ 800 box/ mins. Not only working speed of domestic medicines and chemical reagents package machinery is slow. And, the partner has bigger noise.2) Is under the control of horizontal backward. Domestic medicines and chemical reagents package machinery controls low, automation of level difference mostly , the malfunction leads height. (Main package machinery finger box dress controls domestic medicines and chemical reagents with drinking wine holding machinery with) adopt PLC to do a scene mostly. But, advanced medicines and chemical reagents package machinery realizes supervisory control abroad mostly from computer system. Under the control of horizontal relatively backward. Great majority domestic medicines and chemical reagents package machinery automation sex is relatively poor. Adopt a single to produce a pattern first commonly. The full-automatic production line is few. Two is that full-automation works cannot to achieve. Require that the manpower feeds in raw material. Hand movement enchases. If in a little paper box packer, Page, paper box all needs medicine board , specifications paper to move charging personally. And require specially-assigned person to pay attention to if specifications, medicine board, paper box already finish using at any time. Happen to avoid bringing about machine racing or bringing about incomplete specifications, medicine board, and medicine box phenomenon. Other, domestic medicines and chemical reagents package mechanic failure rates are higher. Control a component (if the relay, electromagnetic valve, contactor, breaker etc.) etc. are often easy to damage. Halt also to frequently occur the malfunction.3) Functions are unitary, expansion sex is bad. Medicines and chemical reagents package machinery is that the form designs that specifically for specially appointed package. The general specification range inner in regulation is adjustable. But, a lot of our country medicines and chemical reagents package machinery considers insufficiency when designing that. Be not that reforming going a step further sets apart sufficient space. Cause the machinery designing that to be able to only adapt to the form board in several kinds simplicities. Change not adapting to wrapping material or the form board dimension. Fit in with even. The package finished product mass giving birth to a child is neither nice.4) Considers deficiency synthetically. Resource does not fully utilize. Our country medicines and chemical reagents there exists the chaos phenomenon in package machinery design. A lot of machinery designs that the personnel drags to the electric motor moving the synchrony technology, the servo drive technology do not knows. The problem simple electrical equipment available is resolved uses complicated mechanism to come to come true but. Some though the control organ works to come having adopt the synchrony electric motor to wait for a device. But choose block of wood ding-dang. The maximum having brought about resource not only wastes this condition. And make machinery function designing that low.5) Model is inflexible. Model seldom considering machinery time medicines and chemical reagents of our country package machinery design. Many machine molding that the manufacturer produces is not beautiful do not have model even. Give person feeling to rigid, to inflexible, not to have vigor. A few medicine box packers are middle. The nut all assembles screw on the machine outside board. But, the oil cup and flow nipple that a little lubrication uses also can be seen everywhere. Be stained fully with a greasy dirt easy to use machine everywhere time oiling. Impression is rough to person. No beautiful.Two, medicines and chemical reagents package machinery conceptual design contentPeople long-term study passes. Define conceptual design being: "Have been ascertaining the mission queen. Pass abstract-relation. Design the function structure. Explore appropriate effect principle and their combination waiting. Ascertain out basic finding the solution approach. Reach find the solution scheme. This part of the conceptual design designing that the job is called conceptual design is referred to make the queen who designs purpose and now has condition clear. The designer searches for many-sided knowledge. Analysis abstracts the solution on generating dyadic broad frame significance the day after tomorrow. Medicines and chemical reagents package machinery conceptual design demands according to each product life cycle stages. Carrying out the product function creates , the function breaks up as well as the function and son are functional physical design: That conception and systematization carrying out the scheme satisfying the operating principle that the function and structure demand finding the solution and carrying out the operating principle carrier realizing the function structure's design the conceptual design process is that one finds the solution realizing a function's , satisfies the various technologyand various there existing in economic target's , possibility scheme well ultimate for sure synthetically optimum scheme process. The conceptual design effect embodies in the product design early phase stage mainly. Chief architect is based on functional need of product but primitive conception and impulsion sprouting out form the product main body frame. And, it responds to every main module and module including. In order to accomplishing overall layout and the exterior, the first step designs that. And then carry out the optimization appraising a sum. Ascertain the overall design plan. Design that the personnel carries out the chief architect design thought going to designing middle concretely again from every part. Detail designs realization. The conceptual design putting medicines and chemical reagents package machinery into practice demands to design that the personnel reinforces the cognition to medicines and chemical reagents package first. Deepen the connotation understanding medicines and chemical reagents packages. Introduce modern package idea. Be in line with the international conventions actively. Modern package is to ensure the product safety not only. Make product transportation convenient. And be getting up propagate, environmental protection, defends against false. Attractive looks waits for the many-sided effect. Wrap up contents additional information. The medicines and chemical reagents package machinery design personnel should show solicitude for development of package system closely. Go deep into the handicraft studying package. Know demand of development of wrapping material and the person to machinery product very well. Only when such ability designs that out satisfy the high tone machinery product that the consumer demands. Medicines and chemical reagents package machinery conceptual design content has mainly:1) Makes the design mission clear. Be ready for feasibility analysis. The designer designs initial stage working in being in progress. Respond to the feasibility considering a product sufficiently. One aspect is the marketplace thinking. Include the production marketing, product raw material, the fabricating cost thinking: Another aspect is thinking that the product processes. Include thinking now having a working ability, processing handicraft, processing the function and periphery supporting industry. Periphery supporting environment thinking points to the local enterprise working ability mainly processes level, heat treatment handicraft and the infrastructural facilities construction etc.2) Function design. Great majority our country medicines and chemical reagents package machinery is the same kind model copying to abroad. But peculiar nationalconditions because of our country existence. Must carry out appropriate reforming on the product. To satisfy request of our country. But fault blindly copy blindly. The machinery designing that is packed in, irrigates the dress function outside except needing to satisfy a box. We must consider the additional function packing machinery. If in package box should add a counting cup. The medicine spoon waits an utensil down. Be put into use with convenience of customers. In machine, kind of aspect developing can design comparatively advanced machinery. If sterile pack machinery, the package machinery retaining freshness etc.Can develop the corollary equipment selling complete sets of equipment and the post-processing at reduced prices in the medicines and chemical reagents package front.3) Functions decomposition. Medicines and chemical reagents package machinery belongs to the integration of machinery with electronics product. Should consider every function all round time design. Sort Er Yan. The medicines and chemical reagents package machinery function may divide 3 major parts being that organization moves, monitors biography feel, the information processing and controlling a function basically. The function subdivides organization motion according to may not kind with machine , packer may be molding , heat-seal , pressure trace mark, according to cutting 4 big functions if the aluminum moulds bubble cover. But, paper box package machinery may be that the box opens, paper box transfers, breaks tongue , functions such as inserting tongue , flattening and putting a batch number up mark poison board under paper folding, deducing paper feed. Want to consider machinery lubrication, safe functions such as running, packing hygiene of machinery too in the process of design. This demands the technology designing that the personnel considers detecting sufficiently. Brightness, machine, electricity integration technology, computer art. Intersection between the pneumatic technology, the logistics technology connection.4) Organization is designed. Be to realize the predetermined function. We need to use different organization. This needs the part synthesizing each considering a complete machine among one process. Use the product designing that while satisfying the usage request. Structure is simple, pragmatic. Medicines and chemical reagents package machinery organization designs time. Respond to the principle choosing appropriate organization motion and constituting. Think sufficiently to realize what specially appointed motion needs organization. If cam organization. Bar linkage. Cam bar linkage. Respond to the technology wielding separation drive at the same time.Think that the transmission shaft designs a problem (if castellated shaft and ladder axis etc.) and drive are systematic synthetically. Design that process middle should cut down the effect that the uncertainty factor brings about to the full. Messenger organization operation is stable. Design that machinery carries out kinetic methods of analysis answering now and then. With lifting, machinery runs speed and stationarity. Should think that various packing machinery, adjustable, holds the mistake, but expansion, stationarity as well as beautiful-rization besides. Run after machinery is deft but stable. Design process but consult package machinery design of all kinds strong point. Draw other machinery (if plastic machinery, prints machinery) merit at the same time. Design the outside except carrying out organization. Return approach back to the realization should think that every function is other. If vacuum, electrical equipment waits under the control of. To expect that optimum combination is a product's turn.5) System under the control of schemes design. In medicines and chemical reagents package machinery, a very important part is that real time detecting is back-off to every organization. To ensure that equipment operation is smooth. Now many machinery products has selected and used large amount of photo electricity switch being the detecting component. Equipment has such as PC detecting bubble cover system on some machinery and the like system. This need all designs that meticulously. And, the general naval company is an integral whole.Three, concluding remarksThe thought a concept is designed melts to enter medicines and chemical reagents package machinery design being able to fall off designing a fault. Shorten a design cycle. Accelerate the product exploitation. Make the product designing that more rational, have affinity, more suitable man-machine project more. It is also that the main means costing down and improving enterprise competition is short of passive competition aspect backward for improving medicines and chemical reagents package machinery design at the same time. To adapt to the challenge that "queen GMP times" brings about. Design that the personnel must take product conceptual design seriously. Deepen the significance understanding conceptual design's.译文论药品包装机械的概念设计近年来,由于我国经济形势的持续高涨和国家对制药行业强制性推行GMP(药品生产质量规范)认证制度,药品包装机械取得了长足的进步。
毕业设计(论文)外文资料翻译附件1:外文资料翻译译文药物的自动包装装置1.发明的技术领域最新的发明是一个药物包装仪器。
它能在每次使用的时候单独给予药物包装。
就好像医院和药房等使用的用于药片包装,粉末状药物包装的仪器。
更特别的是这个仪器拥有区分同一药品货架上的储存类药品:如药片,胶囊。
2. 背景技术的描述众所周知,传统的药物包装装置以种类为基础进行药品分类,并将药物吸纳在药剂容器中而且任何一个多元化的货架都与每个容器的药物有关。
这种类型的药物包装装置,根据每个货架的货架号,将所需的药物从相应的药剂容器中取出,并进行包装。
例如,日本已审核专利号1-14081公开的一种药物的自动包装装置,在该装置中的代码都被分配给各自的药剂容器,并通过操作装置上的一个操作键,将所需的药物放在预定的位置进行选择。
日本已审核专利号3-41208公开了一种片剂的供给装置,根据装置中每片的识别信息来确定位置信息,指定所需的片馈线和相应的片剂供给。
日本已审核专利号2-933837公开了一种药剂包装装置,一旦安装药剂容器,装置将读取它的医药数据并存储它的链接地址。
所以,根据每个药物的链接地址,可以达到所需的药物供应和包装的目的。
然而,在上述传统的药物包装装置中,尚未充分考虑在交换药物容器上的可操作性。
换句话说,虽然每个药物的本身的信息是很重要的,但通过使用维护屏幕会改变药物货架编号,当然它是不可能直接改变每个货架号码和相应的药剂的匹配的。
在实际情况下,作为一名药剂师,需要知道每一个架子和相应的药物之间的对应关系,而这严重的加强了操作者的负担。
此外,操作维护屏幕也是复杂的,而且往往会造成输入的错误,其结果是导致药剂师的药物的配给和包装过程变得困难。
此外,它也使药剂师难以精确地操作从相应的货架上安装或者拆卸一个药剂容器这一过程。
正式因为如此,才更需要一个能区分出现在一个区域内药物的药物包装装置,以此来说明哪些药物是附属的,哪些药物是单独使用的。
包装对食品发展的影响消费者对某个产品的第一印象来说包装是至关重要的,包括沟通的可取性,可接受性,健康饮食形象等.食品能够提供广泛的产品和包装组合,传达自己加工的形象感知给消费者,例如新鲜包装/准备,冷藏,冷冻,超高温无菌,消毒(灭菌),烘干产品.食物的最重要的质量属性之一,是它的味道,其影响人类的感官知觉,即味觉和嗅觉。
味道可以很大程度作退化的处理和/或扩展存储.其他质量属性,也可能受到影响,包括颜色,质地和营养成分。
食品质量不仅取决于原材料,添加剂,加工和包装的方法,而且其预期的货架寿命(保质期)过程中遇到的运输和储存条件的质量.越来越多的竞争当中,食品生产商,零售商和供应商;和质量审核供应商有着显著的提高食品质量以及急剧增加包装食品的选择.这些改进也得益于严格的冷藏链中的温度控制和越来越挑剔的消费者。
保质期的一个定义是:在规定的贮存温度条件下产品保持其质量和安全性的时间。
在保质期内,产品的生产企业对该产品质量符合有关标准或明示担保的质量条件负责,销售者可以放心销售这些产品,消费者可以安全使用。
保质期不是识别食物等产品是否变质的唯一标准,可能由于存放方式,环境等变化物质的过早变质.所以食物等尽量在保质期未到期就及时食用。
包装产品的质量和保质期的主题是在第3章中详细讨论.包装为消费者提供有关产品的重要信息,在许多情况下,使用的包装和/或产品,包括事实信息如重量,体积,配料,制造商的细节,营养价值,烹饪和开放的指示,除了法律准则的最小尺寸的文字和数字,有定义的各类产品。
消费者寻求更详细的产品信息,同时,许多标签已经成为多语种。
标签的可读性会是视觉发现的一个问题,这很可能成为一个对越来越多的老年人口越来越重要的问题。
食物的选择和包装创新的一个主要驱动力是为了方便消费者的需求.这里有许多方便的现代包装所提供的属性,这些措施包括易于接入和开放,处置和处理,产品的知名度,再密封性能,微波加热性,延长保质期等。
Yunnan Ethnic pattern in Packaging DesignAbstract: Art is a folk Mother of the arts,is the source of the new art, From which to draw a strong tradition of high—grade Nutrition。
The persons belonging to national folk arts Ethnic patterns,are folk arts Intraoperative a gem, its development Research,and with the means of modern art,art wind Grid,professional skills combine to form a unique Style and features a modern design There are important applications,this paper focuses on Minority Folk pattern in modern packaging design Meter applications are discussed.Keywords: Yunnan Ethnic. Pattern。
Packaging Design.IntroductionYunnan is a multi-ethnic province, Here multiply survive the Han, Yi, Bai More than twenty families, Zhuang, Miao, Dai, etc。
Nation. Long history of various ethnic groups in Yunnan Province, the source is far Long, creating a rich and colorful Folk art。
关于包装的书
以下是一些关于包装的著作,它们探讨了包装设计、包装创意、包装行业等方面的内容:
1.《包装创意设计》(Creative Packaging Design) - 作者:Gavin Ambrose、Paul Harris
这本书提供了关于包装设计的基本原则和灵感,并通过案例研究和示范说明了不同类型的包装设计。
2.《包装设计的理念与实践》(The Idea of Packaging: The Principles and Practice of Package Design)
- 作者:Chris A. Wood
该书探讨了包装设计的理念、原则和实践,包括材料选择、形状和色彩的运用、品牌识别等方面。
3.《包装设计》(Packaging Design) - 作者:Steven Dupuis、John Silva
这本书提供了关于包装设计的全面指南,涵盖了设计流程、品牌战略、创意概念、图形和结构设计等方面。
4.《包装设计案例百例》(Package Design Workbook: The Art and Science of Successful Packaging) - 作者:Steven DuPuis
该书通过研究100多个包装案例,展示和解析了优秀的包装设计,并提供了设计思维和方法。
5.《日常设计与包装创新》(Everyday Design: The Art of Creative Packaging) - 作者:Jim Krause
该书以创意包装设计为重点,探讨了包装设计的艺术和实践,以及如何将普通物品转化为令人印象深刻的包装。
这些书籍提供了关于包装设计的理论知识、实用技巧和案例研究,对于对包装设计感兴趣的读者来说是有价值的参考资料。
包装技术1.什么是包装?1.1包装的定义包装是最好的描述成一种协调系统准备货物运输配送,仓储,零售、和使用的货物1.2包裹东西许多可能要求做的事-包装是一个复杂的、动态、科学、艺术,且极具争议的业务功能-的基本功能包装:包含保护/保存运输通知/销售。
1.3为什么货物要包装?在过去,包装在贸易领域经常忽略或者当物流决策可能可以获得加分。
然而,包装已明确地影响了相当多的方面的产品,不仅在市场上,而且在客户服务水平。
从生产的一面,包装也会感兴趣,因为生产员工经常生产包装货物。
包装大小、形状和资料大大地影响产品的生产效率。
从物流的角度来看,虽然包装是不像昂贵的运输、10%的综合物流成本可归咎于包装。
此外,大多数商品通过移动时,他们需要保护的综合物流体系。
包装也能帮助防止盗窃和伤害,也有助于推销商品,并通知客户。
包装影响的不仅是市场和生产,并且许多其他的综合物流活动。
其尺寸规格、形状、和类型的包装材料的类型和影响的资料数量,以及如何处理设备货物都存放在仓库里。
同样地,包装大小和形状交通影响在装货港、卸载、和运输产品。
就越容易处理产品,降低运输速度将。
的连接没有综合物流包装,以运输更突出。
1.4包装如何满足社会的需求变化吗-包装不近期才有的现象。
-包装活动的发展紧密联系在一起的社会和历史可追溯到人类开始。
-自然,程度,在任何阶段的包装数量的增长反映社会的需求,文化模式、材料及科技因子的社会。
-一项研究,包装的角色转换和形式在过去的几个世纪里是一个学习的增长的文明。
-社会变化是不可避免地反映的方式包装、交货和消费产品。
直到20世纪50年代,机油散装被送到服务车站,从而测量到1-quart玻璃罐包装。
欲望能够一个接一个油金属罐,-现在,牛奶收到自玻璃瓶对各种各样的平原和无菌纸箱、塑料瓶子和灵活的袋。
-明天,石油或牛奶如何传送?-环境可接受的包装(最少的浪费)-选择的石化、木浆、和金属管理-就象我们购买和消费石油或牛奶-牛奶交付的铝制罐子可回收利用的吗?1.5包装的功能包装可以分成工业包装和消费包装。
包装对食品发展的影响赋予审美和/或功能属性。
包装在预测零售商的形象,赢得竞争优势方面起着重要的支撑作用。
一般零售商自己的品牌形象的目的是积极的消息,如高品质的,健康的饮食,新鲜,环保意识还是物有所值的整体。
例如,零售商是热衷于环保意识,推动部分为可生物降解、可堆肥包装成长的利基市场,他们正在使用它作为与客户的沟通点。
包装与广告是密切相关的,但它远远超过了广告,重点是因为它每天在家里和在零售货架上向消费者介绍产品.商品显示,目前用一个有吸引力的或有趣的方式和媒体广告与包装的形象一致的包装设计也有利于促进品牌.品牌的拥有者是经常负责采购操作,促销活动的关键是通过利用有效的包装,存在多种返还优惠的方式,如免费额外的产品,退返现金,特别版,新的改进产品,铝箔新鲜包装。
零售商使用的条形码扫描信息,然后购买和销售的决策,对其产生了很大的影响.他们的任务是更好地利用这一信息消费行为为目的,并建立品牌忠诚度。
零售商还可以使用此信息来评估新的包装设计有效性,返还促销和新产品销售.包装的作用在多个零售物流配送和店内商品有严格的限制。
零售商是接受包装,降低经营成本,增加存货周转率,转化为吸引力商品显示器—如预组装或易于装配显示—满足物流服务水平(可靠性,响应速度和产品的可用性)。
例如,联合运输销售点包装节省商店劳动力通过更快货架载荷,从而避免需要使用有潜在危险的不安全的切割工具,提供方便的机会,并减少了污染源的可能。
总经销成本影响,通过对价格的影响(麦金农,1989)的需求总量。
对于一些快速移动商品型产品,如巴氏杀菌奶,分销及零售商品成本产品总成本占高达50%或更多的销售价格通常是一个相当大的比例。
包装材料和容器还增加了成本而设计出最佳包装系统可以大大降低在零售连锁配送的成本。
发展全球食品供应链意味着,许多生产点位置远离消费点,往往导致配送成本较高。
通过改善供应链运作效率,进行分销成本控制是一个零售商竞争优势关键。
零售商必须最大限度地发挥在分销渠道(西,1989年)的运作效率。
包装设计翻译Package design, as an important part of product marketing, plays a vital role in attracting consumers and communicating product information. With the development of globalization, it is necessary to translate package design into different languages to meet the needs of different markets and consumers.Packaging design translation requires not only accurate translation of words, but also the ability to convey the cultural and aesthetic characteristics of the target market. A good package design should take into account both the original brand image and the local cultural preferences. When translating package design, the translation should not only be accurate, but also be able to convey the original brand image and core value.First of all, accurate translation of product information is the most basic requirement for package design translation. The name, function, usage, ingredients and other information of the product need to be translated accurately, and there should be no ambiguity or misunderstanding in the translation. In addition, the design of the logo and slogan on the package should also be translated accurately, so as to ensure the consistency of the brand image across different markets.Secondly, cultural adaptation is also an important aspect of package design translation. Different cultures have different aesthetic preferences, so the design elements, color matching and even the material of the packaging need to be adjusted appropriately. For example, in China, the color red represents good luck and happiness, while in Western countries, red may beassociated with danger or warning. Therefore, when translating package design, it is necessary to consider the cultural connotations behind the design elements and colors, so as to avoid cultural conflicts and misunderstandings.Furthermore, local market research is necessary before translating package design. Different markets have different consumer groups and preferences. The package design should be tailored to the specific needs and tastes of the target market. Therefore, it is necessary to conduct market research to understand the local consumer preferences, packaging regulations and trends, so as to create a package design that is in line with the market demand.In conclusion, package design translation is not just about translating words, it also involves conveying cultural connotations and adapting to local market preferences. Accurate translation of product information, cultural adaptation and market research are all important aspects of package design translation. Only by taking these factors into consideration can the package design effectively attract consumers and convey the product information.。
Comment on medicines and chemical reagents packagemachinery conceptual designIn recent years, Carry out GMP (medicines and chemical reagents produces specifications of quality) attestation system because of sustained our country economic situation rise and country to pharmacy industry mandatory. Medicines and chemical reagents package machinery has got quite great progress. The new product increases by gradually. Engineering level has had very big improvement. But be returning very big gaps back to existence compared with international standards. Level being close to 60%'s product cannot to reach upper developed country century eighties. Large-scale advanced equipment is dependent on entrance mainly. Low our country medicines and chemical reagents package machinery engineering level is that the design designing personnel low level from our country enterprise arouses to a great extent.One, our country medicines and chemical reagents package machinery current situation analysesOur country medicines and chemical reagents package machinery still has bigger gap compared with advanced international level. What time is insufficient on domestic medicines and chemical reagents package machinery design under main existence1) Backward domestic mechanical performance medicines and chemical reagents package machinery mostly, accuracy low velocity, is slow, stationarity dispatches package machinery travel process to contain large amount of dyadic complicated intermittence motion. Come to come true mainly from the cam, the connecting rod. But, many design that the personnel is unable to require that the independence designs the parameter calculating cam bar linkage kinematics and dynamics according to job cycle picture and accuracy. Be only the surveying and mapping carrying out a piecemeal that the abroad model machine cam connecting rod part is dismantled down simplely. Bring about actuating mechanism error is very big. That domestic medicines and chemical reagents package machinery runs speed mostly is more general than hanging down according to cutting frequency if the aluminium moulds bubble cover packer's for 100 one 300 mins, full-automatic medicine box packer dress box speed 50- 200 boxes/ ms in. But, on the international, the advanced aluminium moulds rushing steeping cover packer cutting frequency be able to reach 600 mins. Full-automatic medicine box packer dress box speed is able to reach 600 ~ 800 box/ mins. Not only working speed of domestic medicines and chemical reagents package machinery is slow. And, the partner has bigger noise.2) Is under the control of horizontal backward. Domestic medicines and chemical reagents package machinery controls low, automation of level difference mostly , the malfunction leads height. (Main package machinery finger box dress controls domestic medicines and chemicalreagents with drinking wine holding machinery with) adopt PLC to do a scene mostly. But, advanced medicines and chemical reagents package machinery realizes supervisory control abroad mostly from computer system. Under the control of horizontal relatively backward. Great majority domestic medicines and chemical reagents package machinery automation sex is relatively poor. Adopt a single to produce a pattern first commonly. The full-automatic production line is few. Two is that full-automation works cannot to achieve. Require that the manpower feeds in raw material. Hand movement enchases. If in a little paper box packer, Page, paper box all needs medicine board , specifications paper to move charging personally. And require specially-assigned person to pay attention to if specifications, medicine board, paper box already finish using at any time. Happen to avoid bringing about machine racing or bringing about incomplete specifications, medicine board, and medicine box phenomenon. Other, domestic medicines and chemical reagents package mechanic failure rates are higher. Control a component (if the relay, electromagnetic valve, contactor, breaker etc.) etc. are often easy to damage. Halt also to frequently occur the malfunction.3) Functions are unitary, expansion sex is bad. Medicines and chemical reagents package machinery is that the form designs that specifically for specially appointed package. The general specification range inner in regulation is adjustable. But, a lot of our country medicines and chemical reagents package machinery considers insufficiency when designing that. Be not that reforming going a step further sets apart sufficient space. Cause the machinery designing that to be able to only adapt to the form board in several kinds simplicities. Change not adapting to wrapping material or the form board dimension. Fit in with even. The package finished product mass giving birth to a child is neither nice.4) Considers deficiency synthetically. Resource does not fully utilize. Our country medicines and chemical reagents there exists the chaos phenomenon in package machinery design. A lot of machinery designs that the personnel drags to the electric motor moving the synchrony technology, the servo drive technology do not knows. The problem simple electrical equipment available is resolved uses complicated mechanism to come to come true but. Some though the control organ works to come having adopt the synchrony electric motor to wait for a device. But choose block of wood ding-dang. The maximum having brought about resource not only wastes this condition. And make machinery function designing that low.5) Model is inflexible. Model seldom considering machinery time medicines and chemical reagents of our country package machinery design. Many machine molding that the manufacturer produces is not beautiful do not have model even. Give person feeling to rigid, to inflexible, not to have vigor. A few medicine box packers are middle. The nut all assembles screw on the machine outside board. But, the oil cup and flow nipple that a little lubrication uses also can be seen everywhere.Be stained fully with a greasy dirt easy to use machine everywhere time oiling. Impression is rough to person. No beautiful.Two, medicines and chemical reagents package machinery conceptual design contentPeople long-term study passes. Define conceptual design being: "Have been ascertaining the mission queen. Pass abstract-relation. Design the function structure. Explore appropriate effect principle and their combination waiting. Ascertain out basic finding the solution approach. Reach find the solution scheme. This part of the conceptual design designing that the job is called conceptual design is referred to make the queen who designs purpose and now has condition clear. The designer searches for many-sided knowledge. Analysis abstracts the solution on generating dyadic broad frame significance the day after tomorrow. Medicines and chemical reagents package machinery conceptual design demands according to each product life cycle stages. Carrying out the product function creates , the function breaks up as well as the function and son are functional physical design: That conception and systematization carrying out the scheme satisfying the operating principle that the function and structure demand finding the solution and carrying out the operating principle carrier realizing the function structure's design the conceptual design process is that one finds the solution realizing a function's , satisfies the various technology and various there existing in economic target's , possibility scheme well ultimate for sure synthetically optimum scheme process. The conceptual design effect embodies in the product design early phase stage mainly. Chief architect is based on functional need of product but primitive conception and impulsion sprouting out form the product main body frame. And, it responds to every main module and module including. In order to accomplishing overall layout and the exterior, the first step designs that. And then carry out the optimization appraising a sum. Ascertain the overall design plan. Design that the personnel carries out the chief architect design thought going to designing middle concretely again from every part. Detail designs realization. The conceptual design putting medicines and chemical reagents package machinery into practice demands to design that the personnel reinforces the cognition to medicines and chemical reagents package first. Deepen the connotation understanding medicines and chemical reagents packages. Introduce modern package idea. Be in line with the international conventions actively. Modern package is to ensure the product safety not only. Make product transportation convenient. And be getting up propagate, environmental protection, defends against false. Attractive looks waits for the many-sided effect. Wrap up contents additional information. The medicines and chemical reagents package machinery design personnel should show solicitude for development of package system closely. Go deep into the handicraft studying package. Know demand of development of wrapping material and the person to machinery product very well. Only when such abilitydesigns that out satisfy the high tone machinery product that the consumer demands. Medicines and chemical reagents package machinery conceptual design content has mainly:1) Makes the design mission clear. Be ready for feasibility analysis. The designer designs initial stage working in being in progress. Respond to the feasibility considering a product sufficiently. One aspect is the marketplace thinking. Include the production marketing, product raw material, the fabricating cost thinking: Another aspect is thinking that the product processes. Include thinking now having a working ability, processing handicraft, processing the function and periphery supporting industry. Periphery supporting environment thinking points to the local enterprise working ability mainly processes level, heat treatment handicraft and the infrastructural facilities construction etc.2) Function design. Great majority our country medicines and chemical reagents package machinery is the same kind model copying to abroad. But peculiar national conditions because of our country existence. Must carry out appropriate reforming on the product. To satisfy request of our country. But fault blindly copy blindly. The machinery designing that is packed in, irrigates the dress function outside except needing to satisfy a box. We must consider the additional function packing machinery. If in package box should add a counting cup. The medicine spoon waits an utensil down. Be put into use with convenience of customers. In machine, kind of aspect developing can design comparatively advanced machinery. If sterile pack machinery, the package machinery retaining freshness etc.Can develop the corollary equipment selling complete sets of equipment and the post-processing at reduced prices in the medicines and chemical reagents package front.3) Functions decomposition. Medicines and chemical reagents package machinery belongs to the integration of machinery with electronics product. Should consider every function all round time design. Sort Er Yan. The medicines and chemical reagents package machinery function may divide 3 major parts being that organization moves, monitors biography feel, the information processing and controlling a function basically. The function subdivides organization motion according to may not kind with machine , packer may be molding , heat-seal , pressure trace mark, according to cutting 4 big functions if the aluminum moulds bubble cover. But, paper box package machinery may be that the box opens, paper box transfers, breaks tongue , functions such as inserting tongue , flattening and putting a batch number up mark poison board under paper folding, deducing paper feed. Want to consider machinery lubrication, safe functions such as running, packing hygiene of machinery too in the process of design. This demands the technology designing that the personnel considers detecting sufficiently. Brightness, machine, electricity integration technology, computer art. Intersection between the pneumatic technology, the logistics technology connection.4) Organization is designed. Be to realize the predetermined function.We need to use different organization. This needs the part synthesizing each considering a complete machine among one process. Use the product designing that while satisfying the usage request. Structure is simple, pragmatic. Medicines and chemical reagents package machinery organization designs time. Respond to the principle choosing appropriate organization motion and constituting. Think sufficiently to realize what specially appointed motion needs organization. If cam organization. Bar linkage. Cam bar linkage. Respond to the technology wielding separation drive at the same time. Think that the transmission shaft designs a problem (if castellated shaft and ladder axis etc.) and drive are systematic synthetically. Design that process middle should cut down the effect that the uncertainty factor brings about to the full. Messenger organization operation is stable. Design that machinery carries out kinetic methods of analysis answering now and then. With lifting, machinery runs speed and stationarity. Should think that various packing machinery, adjustable, holds the mistake, but expansion, stationarity as well as beautiful-rization besides. Run after machinery is deft but stable. Design process but consult package machinery design of all kinds strong point. Draw other machinery (if plastic machinery, prints machinery) merit at the same time. Design the outside except carrying out organization. Return approach back to the realization should think that every function is other. If vacuum, electrical equipment waits under the control of. To expect that optimum combination is a product's turn.5) System under the control of schemes design. In medicines and chemical reagents package machinery, a very important part is that real time detecting is back-off to every organization. To ensure that equipment operation is smooth. Now many machinery products has selected and used large amount of photo electricity switch being the detecting component. Equipment has such as PC detecting bubble cover system on some machinery and the like system. This need all designs that meticulously. And, the general naval company is an integral whole.Three, concluding remarksThe thought a concept is designed melts to enter medicines and chemical reagents package machinery design being able to fall off designing a fault. Shorten a design cycle. Accelerate the product exploitation. Make the product designing that more rational, have affinity, more suitable man-machine project more. It is also that the main means costing down and improving enterprise competition is short of passive competition aspect backward for improving medicines and chemical reagents package machinery design at the same time. To adapt to the challenge that "queen GMP times" brings about. Design that the personnel must take product conceptual design seriously. Deepen the significance understanding conceptual design's.论药品包装机械的概念设计近年来,由于我国经济形势的持续高涨和国家对制药行业强制性推行GMP(药品生产质量规范)认证制度,药品包装机械取得了长足的进步。
最新外文文献翻译资料关于整体包装设计
和品牌形象
本次文献总结了有关整体包装设计与品牌形象建立的研究成果,总结发现包装设计是非常重要的一个环节,它可以增强一个品牌的
体验感,同时也能有效地传递品牌文化和理念。
包装的设计应当注
意以下几个方面:
1.普适性
包装设计应能适合大多数消费者的喜好,而不是固守一种花哨
而独特的设计。
设计上应简洁易懂,而不是过分复杂,创造出软硬
适宜、喜人心意的感觉。
2.引导功能
包装的设计应当能够引导消费者迅速找到所需信息,并能够进
行舒适的购物体验。
例如,通过颜色、图形、文本、形状等来帮助
消费者判断和辨别产品。
3.品牌特色
包装设计既要符合消费者的期待和需求,同时也要能够突出品
牌的独特性和差异性。
这包括色彩、类型、字体、标志等要素的选取,使品牌在众多竞争对手中脱颖而出。
4.环保性
现在消费者越来越注重环保意识,因此包装设计应当尽量减少
使用过多的包装材料,采用环保材料,力求达到可持续的发展目标。
总之,整体包装设计与品牌形象建立是非常重要的,一个好的
包装设计可以真正增强品牌的认知度和美誉度,同时也能够提高消
费者的忠诚度和再购买的可能性。
Comment on medicines and chemical reagents packagemachinery conceptual designIn recent years, Carry out GMP (medicines and chemical reagents produces specifications of quality) attestation system because of sustained our country economic situation rise and country to pharmacy industry mandatory. Medicines and chemical reagents package machinery has got quite great progress. The new product increases by gradually. Engineering level has had very big improvement. But be returning very big gaps back to existence compared with international standards. Level being close to 60%'s product cannot to reach upper developed country century eighties. Large-scale advanced equipment is dependent on entrance mainly. Low our country medicines and chemical reagents package machinery engineering level is that the design designing personnel low level from our country enterprise arouses to a great extent.One, our country medicines and chemical reagents package machinery current situation analysesOur country medicines and chemical reagents package machinery still has bigger gap compared with advanced international level. What time is insufficient on domestic medicines and chemical reagents package machinery design under main existence1) Backward domestic mechanical performance medicines andchemical reagents package machinery mostly, accuracy low velocity, is slow, stationarity dispatches package machinery travel process to contain large amount of dyadic complicated intermittence motion. Come to come true mainly from the cam, the connecting rod. But, many design that the personnel is unable to require that the independence designs the parameter calculating cam bar linkage kinematics and dynamics according to job cycle picture and accuracy. Be only the surveying and mapping carrying out a piecemeal that the abroad model machine cam connecting rod part is dismantled down simplely. Bring about actuating mechanism error is very big. That domestic medicines and chemical reagents package machinery runs speed mostly is more general than hanging down according to cutting frequency if the aluminium moulds bubble cover packer's for 100 one 300 mins, full-automatic medicine box packer dress box speed 50- 200 boxes/ ms in. But, on the international, the advanced aluminium moulds rushing steeping cover packer cutting frequency be able to reach 600 mins. Full-automatic medicine box packer dress box speed is able to reach 600 ~ 800 box/ mins. Not only working speed of domestic medicines and chemical reagents package machinery is slow. And, the partner has bigger noise.2) Is under the control of horizontal backward. Domestic medicines and chemical reagents package machinery controls low, automation of level difference mostly , the malfunction leads height. (Main packagemachinery finger box dress controls domestic medicines and chemical reagents with drinking wine holding machinery with) adopt PLC to do a scene mostly. But, advanced medicines and chemical reagents package machinery realizes supervisory control abroad mostly from computer system. Under the control of horizontal relatively backward. Great majority domestic medicines and chemical reagents package machinery automation sex is relatively poor. Adopt a single to produce a pattern first commonly. The full-automatic production line is few. Two is that full-automation works cannot to achieve. Require that the manpower feeds in raw material. Hand movement enchases. If in a little paper box packer, Page, paper box all needs medicine board , specifications paper to move charging personally. And require specially-assigned person to pay attention to if specifications, medicine board, paper box already finish using at any time. Happen to avoid bringing about machine racing or bringing about incomplete specifications, medicine board, and medicine box phenomenon. Other, domestic medicines and chemical reagents package mechanic failure rates are higher. Control a component (if the relay, electromagnetic valve, contactor, breaker etc.) etc. are often easy to damage. Halt also to frequently occur the malfunction.3) Functions are unitary, expansion sex is bad. Medicines and chemical reagents package machinery is that the form designs that specifically for specially appointed package. The general specificationrange inner in regulation is adjustable. But, a lot of our country medicines and chemical reagents package machinery considers insufficiency when designing that. Be not that reforming going a step further sets apart sufficient space. Cause the machinery designing that to be able to only adapt to the form board in several kinds simplicities. Change not adapting to wrapping material or the form board dimension. Fit in with even. The package finished product mass giving birth to a child is neither nice.4) Considers deficiency synthetically. Resource does not fully utilize. Our country medicines and chemical reagents there exists the chaos phenomenon in package machinery design. A lot of machinery designs that the personnel drags to the electric motor moving the synchrony technology, the servo drive technology do not knows. The problem simple electrical equipment available is resolved uses complicated mechanism to come to come true but. Some though the control organ works to come having adopt the synchrony electric motor to wait for a device. But choose block of wood ding-dang. The maximum having brought about resource not only wastes this condition. And make machinery function designing that low.5) Model is inflexible. Model seldom considering machinery time medicines and chemical reagents of our country package machinery design. Many machine molding that the manufacturer produces is not beautiful do not have model even. Give person feeling to rigid, toinflexible, not to have vigor. A few medicine box packers are middle. The nut all assembles screw on the machine outside board. But, the oil cup and flow nipple that a little lubrication uses also can be seen everywhere. Be stained fully with a greasy dirt easy to use machine everywhere time oiling. Impression is rough to person. No beautiful.Two, medicines and chemical reagents package machinery conceptual design contentPeople long-term study passes. Define conceptual design being: "Have been ascertaining the mission queen. Pass abstract-relation. Design the function structure. Explore appropriate effect principle and their combination waiting. Ascertain out basic finding the solution approach. Reach find the solution scheme. This part of the conceptual design designing that the job is called conceptual design is referred to make the queen who designs purpose and now has condition clear. The designer searches for many-sided knowledge. Analysis abstracts the solution on generating dyadic broad frame significance the day after tomorrow. Medicines and chemical reagents package machinery conceptual design demands according to each product life cycle stages. Carrying out the product function creates , the function breaks up as well as the function and son are functional physical design: That conception and systematization carrying out the scheme satisfying the operating principle that the function and structure demand finding the solution and carryingout the operating principle carrier realizing the function structure's design the conceptual design process is that one finds the solution realizing a function's , satisfies the various technology and various there existing in economic target's , possibility scheme well ultimate for sure synthetically optimum scheme process. The conceptual design effect embodies in the product design early phase stage mainly. Chief architect is based on functional need of product but primitive conception and impulsion sprouting out form the product main body frame. And, it responds to every main module and module including. In order to accomplishing overall layout and the exterior, the first step designs that. And then carry out the optimization appraising a sum. Ascertain the overall design plan. Design that the personnel carries out the chief architect design thought going to designing middle concretely again from every part. Detail designs realization. The conceptual design putting medicines and chemical reagents package machinery into practice demands to design that the personnel reinforces the cognition to medicines and chemical reagents package first. Deepen the connotation understanding medicines and chemical reagents packages. Introduce modern package idea. Be in line with the international conventions actively. Modern package is to ensure the product safety not only. Make product transportation convenient. And be getting up propagate, environmental protection, defends against false. Attractive looks waits for the many-sided effect.Wrap up contents additional information. The medicines and chemical reagents package machinery design personnel should show solicitude for development of package system closely. Go deep into the handicraft studying package. Know demand of development of wrapping material and the person to machinery product very well. Only when such ability designs that out satisfy the high tone machinery product that the consumer demands. Medicines and chemical reagents package machinery conceptual design content has mainly:1) Makes the design mission clear. Be ready for feasibility analysis. The designer designs initial stage working in being in progress. Respond to the feasibility considering a product sufficiently. One aspect is the marketplace thinking. Include the production marketing, product raw material, the fabricating cost thinking: Another aspect is thinking that the product processes. Include thinking now having a working ability, processing handicraft, processing the function and periphery supporting industry. Periphery supporting environment thinking points to the local enterprise working ability mainly processes level, heat treatment handicraft and the infrastructural facilities construction etc.2) Function design. Great majority our country medicines and chemical reagents package machinery is the same kind model copying to abroad. But peculiar national conditions because of our country existence. Must carry out appropriate reforming on the product. To satisfy request ofour country. But fault blindly copy blindly. The machinery designing that is packed in, irrigates the dress function outside except needing to satisfy a box. We must consider the additional function packing machinery. If in package box should add a counting cup. The medicine spoon waits an utensil down. Be put into use with convenience of customers. In machine, kind of aspect developing can design comparatively advanced machinery. If sterile pack machinery, the package machinery retaining freshness etc.Can develop the corollary equipment selling complete sets of equipment and the post-processing at reduced prices in the medicines and chemical reagents package front.3) Functions decomposition. Medicines and chemical reagents package machinery belongs to the integration of machinery with electronics product. Should consider every function all round time design. Sort Er Yan. The medicines and chemical reagents package machinery function may divide 3 major parts being that organization moves, monitors biography feel, the information processing and controlling a function basically. The function subdivides organization motion according to may not kind with machine , packer may be molding , heat-seal , pressure trace mark, according to cutting 4 big functions if the aluminum moulds bubble cover. But, paper box package machinery may be that the box opens, paper box transfers, breaks tongue , functions such as inserting tongue , flattening and putting a batch number up markpoison board under paper folding, deducing paper feed. Want to consider machinery lubrication, safe functions such as running, packing hygiene of machinery too in the process of design. This demands the technology designing that the personnel considers detecting sufficiently. Brightness, machine, electricity integration technology, computer art. Intersection between the pneumatic technology, the logistics technology connection.4) Organization is designed. Be to realize the predetermined function. We need to use different organization. This needs the part synthesizing each considering a complete machine among one process. Use the product designing that while satisfying the usage request. Structure is simple, pragmatic. Medicines and chemical reagents package machinery organization designs time. Respond to the principle choosing appropriate organization motion and constituting. Think sufficiently to realize what specially appointed motion needs organization. If cam organization. Bar linkage. Cam bar linkage. Respond to the technology wielding separation drive at the same time. Think that the transmission shaft designs a problem (if castellated shaft and ladder axis etc.) and drive are systematic synthetically. Design that process middle should cut down the effect that the uncertainty factor brings about to the full. Messenger organization operation is stable. Design that machinery carries out kinetic methods of analysis answering now and then. With lifting, machinery runs speed and stationarity. Should think that various packing machinery, adjustable,holds the mistake, but expansion, stationarity as well as beautiful-rization besides. Run after machinery is deft but stable. Design process but consult package machinery design of all kinds strong point. Draw other machinery (if plastic machinery, prints machinery) merit at the same time. Design the outside except carrying out organization. Return approach back to the realization should think that every function is other. If vacuum, electrical equipment waits under the control of. To expect that optimum combination is a product's turn.5) System under the control of schemes design. In medicines and chemical reagents package machinery, a very important part is that real time detecting is back-off to every organization. To ensure that equipment operation is smooth. Now many machinery products has selected and used large amount of photo electricity switch being the detecting component. Equipment has such as PC detecting bubble cover system on some machinery and the like system. This need all designs that meticulously. And, the general naval company is an integral whole.Three, concluding remarksThe thought a concept is designed melts to enter medicines and chemical reagents package machinery design being able to fall off designing a fault. Shorten a design cycle. Accelerate the product exploitation. Make the product designing that more rational, have affinity, more suitable man-machine project more. It is also that the main meanscosting down and improving enterprise competition is short of passive competition aspect backward for improving medicines and chemical reagents package machinery design at the same time. To adapt to the challenge that "queen GMP times" brings about. Design that the personnel must take product conceptual design seriously. Deepen the significance understanding conceptual design's.论药品包装机械的概念设计近年来,由于我国经济形势的持续高涨和国家对制药行业强制性推行GMP(药品生产质量规范)认证制度,药品包装机械取得了长足的进步。
Talk about modern book designBooks are essential to life, is the spirit of human knowledge dissemination of grain, accumulation and development are necessary tools. Records of history books only, science, culture, and promote the popularization of human society material civilization and spiritual civilization development. Books are so important, therefore, is installed * books are of vital significance.Book as art design is an important subject in the 20th century, along with the development of modern science and technology culture more professional. Especially since nearly 30 years, science and technology, the rapid development of economy, consumption level, and improve sales and related technology and changing greatly progress, all these materials in the objective of the modern book greatly promoted the rapid development.Modern book design no longer stay "picture books or" phase, has generally designed to promote overall design ", "or". Six years of international art exhibition in leipzig books prize for the four books: (1) the standard parts such as the book covers, HuanChen, jacket, page layout, catalogue, and illustrations and font, to achieve aesthetics in harmony. 2) design (form and content of books (3) unified. The highest art. (4) the highest quality (technical quality. These standards will book design is the essence of the content, as well as on the specific design books. Books are complex by various factors, books and show their special design of the system. Therefore, the book design process is comprehensive, the overall design, the design is increasingly wide areas.Human civilization in the various cultural form must always belonged to the root of social economy, economy plays an important role in modern book is directly reflects this point. Modern book design due to the progress of the society, the development of science and technology and the sales of modern consumption, books, and the development of modern technology, material, design for the book has laid a solid foundation. Consumer is installed * design books direct service object. Good liquidity sales is book design objective test. But certain technology/process and material is book design necessary material means. Book design service object, sales, good fluidity and technology development inevitable fundamentally in book design itself. Therefore, the study of modern book design can only stay in shape and color of the cover design of elaboration, font, and shall put the long-term, in recognizing the current situation, there is a kindof advanced design awareness. In modern consumption demand and recognize concept and aesthetic temperament and interest, the modern marketing environment and modern chemical materials, and modern technology is a strategic category, to conduct in-depth research and design of the view. The brief analysis,.The development of modern marketing to book design development. Books are commodities, the answer is "yes", but it is the spiritual culture of commodities. Books are a strange in the world market, the products can be as people's thoughts and desires and fantasy, is the creation of art and technology. Modern marketing environment of space, the area, packaging, advertising, sales buy and displayed quantity and variety of books has entered the stage of history, large-scale sales now some super large bookstores, large bookstores, with great sales force. The super market to the bookstore as readers free choice of books. The exterior decoration conspicuous books can arouse readers to buy dazzing. In order to adapt to the modern marketing strengthen competitiveness, book design must be in relatively sufficient market survey, under the premise of dominated by readers - "the reader is god", in the full expression of basic content of book itself apart, do STH unconventional or unorthodox hundreds square to improve the grade of the book design to stimulate the reader to the books.The development of modern consumption in book design development: today's consumers in the material requirements, spiritual needs, economy, culture, psychology, and on a very different. All toward a higher level. Diversity, the fast rhythm of modern life make people more pressing the commendation psychology, conservative visual form no longer welcome. As living level and cultural levels rising, some old ideas instead of a new idea. In the aesthetic demand on the demands of the people, and accept the development level of economy growing in today, the situation of family, as more and more exquisite decoration study, more and more exquisite beauty and comfortable, the decoration of desk, bookcase is more common pursuit. One of the books, a beautiful box of a book design can provide a visual contentment and joy, make people get the edification. On the other hand, people today, high information era is a kind of life rhythm sense of urgency, living in a city of visual and psychological demands. People tend to concise, lively style more interest, concise and rich individual character style can cause of beautiful memories of tradition. For example, in order to adapt to the modern art of ancient antique and hobbies, Germany, Russia and other countries also developed a copy of the ancient treasures publications.Some valuable books outfit design on material is applied to gold, pearl, etc., and adopt the bamboo slips, silk copy antique XianZhuangShu, such simple, elegant, gracious thick embody profound cultural connotation, to satisfy people's nostalgic psychology, make consumers obtain material comforts, obtained beautifulenjoying spirit. But, in spite of the modern industrial society background, the people to pursue and yearning past time and emotion, but the aesthetic temperament and interest, life habits and the thoughts and feelings eventually produced very big change, if disregard social changes of modern people and aesthetic demand, the ancient culture intact moved to modern book design is not good to also. Therefore, the modern book design must pay attention to grasp the historic times of the organic unity with perfect fusion, so as to achieve a brand-new realm. In addition, many book design always take less in the form of format, breaking rules flat old order instead of the variable alienation technique co.ltd, create new visual impact. Today it is people commendation a reflection of demand. Anyhow requirement is more creative, more advanced design idea in the service of spiritual consumption today.Modern science and technology, the development of modern technology in book design effect on the development of modern printing plate: because of technical performance and printing machinery, printing, printing and the rapid development of the definition, XianY anDu, delicate feeling, the ink is reached a high level, adhesion for book design provides a good development space. Especially for all kinds of materials, surface treatment technology for the development of modern books design provides very favorable conditions of design. The surface of exterior condition will produce different visual and psychological effect. Example: the paper, glass and metal, plastics etc hot stamping, coating, coating, bump moulding compound processing technology, fully, make a design more brightness. Such as: the modern society in education, attaches great importance to the children in the children's books at various techniques, some bump processing, and puzzles, such as sound electronic technology application, make the book design art to get incisively and vividly.The 21st century is the era of computer, computer in different fields plays a very important role. Computer is becoming more and more popular to personal and family. Part of the books will be replaced by computer discs, especially some reference books. Because the disc reserves big, small volume, light weight, easy to collect, easy transportation, the computer for data and information in more easily, also favors the cosmopolitan culture and art exchange, can save a lotof human, material and financial resources. On the other hand, the cost is less expensive, and in the paper today, increasing by CDS instead of books is very feasible. So, the book design on the agenda will be completely, new concept, design requirement will increasingly high.From the above analysis, the modern marketing briefly, and the changes in the concept of modern consumption, modern science and technology, the development of material and craft, will promote the development of modern book design. Therefore, the modern book design must consider the various factors and find out the source, thus obtains comparatively successful designed to suit the demand of The Times.谈现代书籍装帧设计书,是人们生活中必不可少的精神粮食,是人类知识传播、积累和发展所必不可少的工具。
包装机中英文对照外文翻译文献中英文资料翻译Modern packaging1. Changing Needs and New RolesLooking back, historical changes are understandable and obvious. That all of them have had an impact on the way products are bought, consumed and packaged is also obvious. What is not so obvious is what tomorrow will bring. Yet, it is to the needs, markets, and conditions of tomorrow that packaging professionals must always turn their attention.The forces that drove packaging during the Industry Revolution continue to operate today. The consumer society continues to grow and is possibly best described by a1980s bumper sticker, “born to shop”. We consume goods today at rate 4 to 5 times greater than we did as recently as 1935. Most of these goods are not essential to survival; they constitute what we may call “the good life”.In the second half of the 20th century, the proliferation of goods was so high that packaging was forced into an entirely new role, that of providing the major purchase motivation rather than presenting the goods itself. On a shelf of 10 competing products, all of them similar inperformance and quality, the only method of differentiating became the package itself. Marketers aimed at lifestyles, emotional values, subliminal images, features, and advantages beyond the basic product itself——anything that would make a shopper’s hand reach for their product rather than the competitor’s. In some instances, the package has become the product, and occasionally packaging has become entertainment.Globally, the trend toward urbanization continues. Providing increased tonnages of high-quality food to massive city complexes at affordable prices is a problem that continues to challenge packagers. A new concern is the removal of the debris generated by a consumer society and the impact that these consumption rates have on the planer’s ecology.The makeup, needs, styles, perceptions and wishes of the consuming public are always changing. The packaging professional must be aware of and keep up with these changes or be lost to history.2. Packaging and the modern Industrial SocietyThe importance of packaging to a modern industrial society is most evident when we examine the food-packaging sector. Food is organic in nature, having an animal or plant source. One characteristic of such organic matter is that, by and large, it has a limited natural biological life.A cut of meat, left to itself, might be unfit for human consumption by the next day. Some animal protein products, such as seafood, can deteriorate within hours.The natural shelf life of plant-based food depends on the species and plant part involved. Pulpy fruit portions tend to have a short life span, while seed parts, which in nature have to survive at least till the nextgrowing season, have a longer life. Stalks and leaves separated from the living plant are usually short-lived.In addition to having a limited natural shelf life, most food is geographically and seasonally specific. Thus, potatoes and apples are grown in a few North American geographical regions and harvested during a short maturation period. In a world without packaging, we would need to live at the point of harvestto enjoy these products, and our enjoyment of them would be restricted to the natural biological life span of each.It is by proper storage, packaging and transport techniques that we are able to deliver fresh potatoes and apples, or the products derived from then, throughout the year and throughout the country. Potato-whole, canned, powdered, flaked, chipped, frozen, and instant——is available, anytime, anywhere. This ability gives a society great freedom and mobility. Unlike less-developed societies, we are no longer restricted in our choice of where to live, since we are no longer tied to the food-producing ability of an area. Food production becomes more specialized and efficient with the growth of packaging. Crops and animal husbandry are moved to where their production is most economical, without regard to the proximity of a market. Most important, we are free of the natural cycles of feast and famine that are typical of societies dependent on natural regional food-producing cycles.Central processing allows value recovery from what would normally be wasted. By-products of the processed-food industry form the basis of other sub-industries. Chicken feathers are high in protein and, properly milled and treated, can be fed back to the next generation of chickens.Vegetable waste is fed to cattle or pigs. Bagasse, the waste cane form sugar pressing, is a source of fiber for papermaking. Fish scales are refined to make additives for paints and nail polish.The economical manufacture of durable goods also depends on good packaging. A product’s cost is directly related to production volume. A facility building 10000 bicycles per year for local sale could not make bicycles as cheaply as a 3-million-unit-a-year plant intended to capture the national facility. Both wouldfail in competition against a 100-million-unit world marker facility. But for a national or international bicycle producer to succeed, it must be a way of getting the product to a market, which may be half a world away. Again, sound packaging, in this case distribution packaging, is a key part of the system.Some industries could not exist without an international market. For example, Canada is a manufacturer of irradiation equipment, but the Canadian market could not possibly support such a manufacturing capability. However, by selling to the world, a manufacturing facility becomes viable. In addition to needing packaging for the irradiation machinery and instrumentation, the sale of irradiation equipment requires the safe packaging and transport of radioactive isotopes, a separate challenge in itself.3. World PackagingThis discussion has referred to primitive packaging and the evolution of packaging functions. However, humankind’s global progress is such that virtually every stage in the development of society and packaging is present somewhere in the world today.Thus, a packager in a highly developed country will agonize overchoice of package type, hire expensive marketing groups to develop images to entice the targeted buyer and spend lavishly on graphics. In less-developed countries, consumers are happy to have food, regardless of the package. At the extreme, consumers will bring their own packages or will consume food on the spot, just as they did 2000years ago.Packagers from the more-developed countries sometimes have difficulty working with less-developed nations, for the simple reason that they fail to understand that their respective packaging priorities are completely different. Similarly,developing nations trying to sell goods to North American markets cannot understand our preoccupation with package and graphics.The significant difference is that packaging plays a different role in a market where rice will sell solely because it is available. In the North American market, the consumer may be confronted by five different companies offering rice in 30t so variations. If all the rice is good and none is inferior, how does a seller create a preference for his particular rice? How does he differentiate? The package plays a large role in this process.The package-intensive developed countries are sometimes criticized for overpackaging, and certainly overpackaging does exist. However, North Americans also enjoy the world’s cheapest food, requiring only about 11 to 14% of our disposable income. European food costs are about 20% of disposable income, and in the less-developed countries food can take 95% of family income.It is simplistic to say that the less-developed countries do not have adequate land to raise enough food, although in some few instances this is true. United Nations’s studies have shown that many countries in whichhunger exists actually raise enough food for their population. However, without adequate means of preservation, protection and transportation, up to 50% of the food raised never survives for human consumption. Food goes beyond its natural biological life, spoils, is lost, is infested with insects or eaten by rodents, gets wet in the rain, leaks away or goes uneaten for numerous reasons, all of which sound packaging principles can prevent. Furthermore, in a poor economy that can afford no waste, no industries recover secondary value from food by-products.The United Nations maintains staff whose purpose is to increase packaging level and sophistication in less-developed countries. Packaging is perceived to be a weapon against world hunger.现代包装⒈包装发展的必要性与发展前景回首往昔,包装的变化发展历程是显而易见的。
包装设计英文文献Analysis of the development of baby supplies packaging design Abstract:The basic idea is that the product packaging design to convey to customers the first visual effects. Infants packaging design should include both sides, on the one hand of each parent to meet consumer mind, on the other hand also in accordance with the packaging design concept. The current infant supplies packaging design unified phenomenon exists in the shape, color, function, ect. are mostly reference design, originality factor is less difficult to raise foreign brand. This content, infant supplies packaging characteristics and basic principles, but on current trends infant supplies packaging design is analyzed in order to better guide the infant supplies packaging design, promote baby products to be better capture the market and win consumers.Keywords:Infant supplies;Package Design;Security;TrendsPackaging is linked to human life and an indispensable means of production materials. In the long history, the packaging accompanied human evolution and development, however, the "packaging design" of the term, but it is a new concept into the 21st century after the formation. In the fierce market competition, product research and development cycle becomes shorter, the new product is also accelerating the speed of updating and, therefore, the need for rapid prototyping of new product packaging and packaging design. According to statistics, China is currently the number of children reached 360 million, nearly 128.5 billion yuan of children's products in the huge market, investors profitable a huge cake. In recent years, with the enormous economic and social development, children's surge in the number of articles showing trends, corresponding, children's products packaging is also constantly guise, attracting curious eyes of children, not only brought huge economic benefits for enterprise development, more is to establish the children's products market brand.Status of children's products packaging design1、Product packaging design singleIn general, children's understanding of things and preferences caused mainly by visual stimuli, the attention and interest of goods mainly from factors affecting trade dress, fun, unique shape is the main way to attract their attention. Currently our children form a single product packaging, multi-purpose cassette, bag or bucket-style packaging, lack of interest in the form of structural modeling, a single structure is difficult to meet the children's curiosity consumer psychology.2、Packaging is inconsistent with colorOn the color itself, its rich expressiveness gives certain feelings and associations, this special feeling can be understood as a strong emotion and color rendering power. Color plays an important role in children's products packaging, perfect color performance is the key to children's products packaging design success. Gorgeous bright colors to meet the children's novelty, odd, restless, aggressive psychological characteristics, is an important means to attract children's attention. For example, in children's products packaging design combined with child familiar things, the use of children's favorite lively, vivid and bright colors can attract a wider range of children's attention, enhance their likeability and memorizing degree.3、Security is not strong packaging designChildren's healthy growth and development of future relations with society as a whole, especially in the growing number of one-child families, the healthy development of children will become increasingly important. However, some incidents product packaging mistake because children emerged in recent years caused endless reach of children adult medicines such as events, children's food packaging bag desiccant wounding, jelly cause choking incident, toys wounding more. Behind these tragic events, we found that most of the product packaging are unreasonable or norms related. Some children's products there are significant errors in the packaging structure, such as some time ago caused a big stir in the jellyincident, in large part to its size and shape are related to inappropriate packaging, especially small goblet jelly problem is most prominent. There are manufacturers on product promotion in children's food packaging bag into a small toy, some toys, food materials would pollute built, some children's toys will be used as food ingestion, which caused the child to physical and psychological harm.4、Lack of functionalChildren's products packaging design should be the characteristics of the child's own, more cater ages they represent, advocated by some clever packaging design sense, humane way imply full of parents and children, inspired by the unique functionality of Children curious consumer psychology, and ultimately achieve purchase. Currently most of our children's products only emphasizes the function of the product itself and ignore the functional form of packaging, shape, taste generalized lack of structure makes it difficult to attract the attention of children in this particular consumer groups.Children Supplies Packaging FeaturesWith economic development, population control a wide range of success, and now most Chinese families have only one to two children of such families have the ability and very willing to let their children a better education, better living conditions, the use of more high-quality products. Such families build trends, making child-class production house, more and more types of products, promotional tools have baked. However, the inevitable cultural development and spiritual development of material culture complement each other to increase the ability for consumers to buy more and more critical eye, in addition to the product itself, the appearance, but also consumers choose a product important factor. Thus, children's products packaging design plays a pivotal role. Children's products on the market now dazzling variety. Professional increasingly fine division of various industries, while also actively promoting in-depth study of children's packaging design class field.1、Children's product packaging design should consider "visual impression" featureChildren are generally characterized by hyperactivity, fun, like fresh, spiritual power is not easy to concentrate. Unlike other consumer groups in the choice of a product when it will consider many factors such as quality, brand reputation, and so on. A survey shows that children of parents decided to buy the product influence up to 47%, while children at the time of purchase of the product and do not use too much rational thought to consider, is often looked nice, fun will buy. Such features make the product packaging design intuitive "first impression" at the Children's design is very important. And their parents in terms of safety, nutrition, have a role to intellectual development of the product could be even more loved by their parents. Therefore, summed outstanding children packing several key features: fun, safety, ease of use, nutritional, educational nature.Should be designed from the perspective of children to design product packaging, to psychological and physiological characteristics of children for the design relied upon, to understand what children are like, thinking, what is very popular among children and so on, meanwhile, should be designed up to a certain human spirit, make the purchase, using the product's parents, the child can feel cared for and care. Allowing consumers the impression that the product plus points.Personal care products such as Johnson & Johnson family of children of different ages with different design products, such as baby range of products, such as professional skin care products, diapers, bottles, etc., over three to four years old baby products, etc., packaging design the abandoned complex design thinking, a simple, unified design style crisp, white, pink, baby blue background coupled with simple text, pattern, so that the audience at the first impression they leave a clean, fresh, big brand protection psychological implications. And "because of love, so Johnson" extensive use of the ad makes commodities rose to humane care perspective, the emergence of such propaganda concept allows consumers to carefor such feedback to purchase products directly touched by mental which has become Johnson & Johnson brand loyal supporters.。
外国关于包装设计的书籍
以下是几本关于包装设计的外国书籍:
1. "Package Design Workbook: The Art and Science of Successful Packaging" by Steven DuPuis and John Silva - 介绍了包装设计的基本概念,以及如何运用颜色、形状和材料等元素来创造成功的包装设计。
2. "The Packaging Designer's Book of Patterns" by László Roth and George L. Wybenga - 包含超过 250 种包装设计模式,可供设计师用于灵感和参考。
3. "The Package Design Book" by Pentawards - 收集了国际上优秀的包装设计案例,并分析了它们的成功之处,为设计师提供了启示和指导。
4. "Structural Packaging: Design Your Own Boxes and 3D Forms" by Paul Jackson - 着重介绍了包装设计的结构设计和制作过程,涵盖了从简单盒子到复杂的 3D 结构的设计方法和技巧。
5. "Package Design in Japan" by Ian Luna and Ritsuko Ozeki - 介绍了日本包装设计的历史、现状和趋势,以及日本包装设计师的风格和思考方式。
包装设计外文翻译文献(文档含中英文对照即英文原文和中文翻译)包装对食品发展的影响消费者对某个产品的第一印象来说包装是至关重要的,包括沟通的可取性,可接受性,健康饮食形象等。
食品能够提供广泛的产品和包装组合,传达自己加工的形象感知给消费者,例如新鲜包装/准备,冷藏,冷冻,超高温无菌,消毒(灭菌),烘干产品。
食物的最重要的质量属性之一,是它的味道,其影响人类的感官知觉,即味觉和嗅觉。
味道可以很大程度作退化的处理和/或扩展存储。
其他质量属性,也可能受到影响,包括颜色,质地和营养成分。
食品质量不仅取决于原材料,添加剂,加工和包装的方法,而且其预期的货架寿命(保质期)过程中遇到的运输和储存条件的质量。
越来越多的竞争当中,食品生产商,零售商和供应商;和质量审核供应商有着显著的提高食品质量以及急剧增加包装食品的选择。
这些改进也得益于严格的冷藏链中的温度控制和越来越挑剔的消费者。
保质期的一个定义是:在规定的贮存温度条件下产品保持其质量和安全性的时间。
在保质期内,产品的生产企业对该产品质量符合有关标准或明示担保的质量条件负责,销售者可以放心销售这些产品,消费者可以安全使用。
保质期不是识别食物等产品是否变质的唯一标准,可能由于存放方式,环境等变化物质的过早变质。
所以食物等尽量在保质期未到期就及时食用。
包装产品的质量和保质期的主题是在第3章中详细讨论。
包装为消费者提供有关产品的重要信息,在许多情况下,使用的包装和/或产品,包括事实信息如重量,体积,配料,制造商的细节,营养价值,烹饪和开放的指示,除了法律准则的最小尺寸的文字和数字,有定义的各类产品。
消费者寻求更详细的产品信息,同时,许多标签已经成为多语种。
标签的可读性会是视觉发现的一个问题,这很可能成为一个对越来越多的老年人口越来越重要的问题。
食物的选择和包装创新的一个主要驱动力是为了方便消费者的需求。
这里有许多方便的现代包装所提供的属性,这些措施包括易于接入和开放,处置和处理,产品的知名度,再密封性能,微波加热性,延长保质期等。
在英国和其他发达经济体显示出生率下降和快速增长的一个相对富裕的老人人口趋势,伴随着更加苛刻的年轻消费者,他们将要求和期望改进包装的功能,如方便包开启(百货配送研究所,IGD)。
对零售商而言存在有一个高的成本,供应和服务的货架体系。
没有储备足够的产品品种或及时补充库存,特别是副食品,如鲜牛奶,可能导致客户不满和流失到竞争对手的商店,这正需要保证产品供应。
现代化的配送和包装系统,允许消费者在购买食品时,他们希望在他们想任何时间地点都能享用。
近几年消费者的选择已在急剧扩大。
例如在英国,20世纪60年代和90年代之间在一般超市的产品线的数量从2000年左右上升到超过18000人(INCPEN)。
自20世纪70年代以来,食品卫生和安全问题已成为日益重要的关注和选择食物的驱动力。
媒体所关注的一系列问题,如使用化学添加剂和食品污染事故已警示消费者,这些事件都是故意的,恶意篡改的,和在生产过程意外发生的。
然而,许多消费者都没有充分认识到包装在维护食品安全和质量过程中的重要作用。
通过更改后的包装产品迅速推广,不仅为了保护消费者,而且为了品牌的效果,特别是许多预包装食品。
另一个影响一直激励消费者注重保质保鲜、最小加工和对产品的原产地(OECD)的标准给予更多的关注。
消费者直接通过他们的购买方式和它们所产生的包装废弃物对环境的影响。
消费者购买包装作为产品的一部分,包装的重量,多年来,所包含的产品,相对下降。
然而,消费模式产生了更大容量的包装,由于人口结构的变化和生活方式的变化,这些情况使得包装体积,而不是包装的重量,正成为吸引公众关注的关键。
此外,朝预包装食品和食品包装服务的发展趋势,增加了塑料包装废弃物进入固体废物流的金额。
零售商和制造商所使用的营销策略之一,是对环境的兼容性。
然而,消费者往往混淆或发现它很难界定什么是对环境负责的或友好的包装。
正是这种缺乏明确的含义,至今无法利用,致使零售商和包装公司获得竞争优势。
消费者需要明确信息来指导他们的行动,这样不会使大多数的人差异化。
包装链的各部门负责阐述其职能和自身包装的好处,厂家销售好的包装,他们的客户,产品的厂家,但这样的信息往往最终使顾客相对变少。
包装在现代快速消费品零售上的发展,反过来成了促使以满足其需求的演变的关键。
最重要的发展为食品包装行业已出现大型零售集团。
这些群体产生巨大的影响和控制生产什么,如何介绍产品和它们是如何分配商店的。
大型零售商处理的包装食品杂货市场的主要份额对食品生产厂家相关的包装供应商施加相当大的影响。
因此,重要的包装供应商充分了解市场需求和快速响应变化。
此外,买方力量集中在零售层面是指制造商可能需要修改它们的分布和包装业务反应的结构变化的零售。
多种零售食品包装的环境可以左右其在品牌竞争和零售物流中的作用。
是食品销售流通中一个重要的关键,一个品牌的成功,不仅仅是生存在一个高度竞争的市场,包装起着至关重要的作用。
包装设计创新存在于一线产品之间的竞争,存在于一线品牌主要零售商和产品制造商中,近年来社会推动使零售增长,行业激烈的竞争和日益复杂的消费者都使零售竞争激烈。
在个人品牌/产品的基础上,产品的成功取决于产品制造商的快速的创新。
一个最有效的回应方式是通过独特的包装,这已经成为一个品牌成功关键因素。
零售商自行设计品牌产品与制造商的品牌在几乎每一个产品类别竞争激烈。
品牌差异化可以提高创新的包装设计,赋予审美和/或功能属性。
包装在预测零售商的形象,赢得竞争优势方面起着重要的支撑作用。
一般零售商自己的品牌形象的目的是积极的消息,如高品质的,健康的饮食,新鲜,环保意识还是物有所值的整体。
例如,零售商是热衷于环保意识,推动部分为可生物降解、可堆肥包装成长的利基市场,他们正在使用它作为与客户的沟通点。
包装与广告是密切相关的,但它远远超过了广告,重点是因为它每天在家里和在零售货架上向消费者介绍产品。
商品显示,目前用一个有吸引力的或有趣的方式和媒体广告与包装的形象一致的包装设计也有利于促进品牌。
品牌的拥有者是经常负责采购操作,促销活动的关键是通过利用有效的包装,存在多种返还优惠的方式,如免费额外的产品,退返现金,特别版,新的改进产品,铝箔新鲜包装。
零售商使用的条形码扫描信息,然后购买和销售的决策,对其产生了很大的影响。
他们的任务是更好地利用这一信息消费行为为目的,并建立品牌忠诚度。
零售商还可以使用此信息来评估新的包装设计有效性,返还促销和新产品销售。
包装的作用在多个零售物流配送和店内商品有严格的限制。
零售商是接受包装,降低经营成本,增加存货周转率,转化为吸引力商品显示器 - 如预组装或易于装配显示 - 满足物流服务水平(可靠性,响应速度和产品的可用性)。
例如,联合运输销售点包装节省商店劳动力通过更快货架载荷,从而避免需要使用有潜在危险的不安全的切割工具,提供方便的机会,并减少了污染源的可能。
总经销成本影响,通过对价格的影响(麦金农,1989)的需求总量。
对于一些快速移动商品型产品,如巴氏杀菌奶,分销及零售商品成本产品总成本占高达50%或更多的销售价格通常是一个相当大的比例。
包装材料和容器还增加了成本而设计出最佳包装系统可以大大降低在零售连锁配送的成本。
发展全球食品供应链意味着,许多生产点位置远离消费点,往往导致配送成本较高。
通过改善供应链运作效率,进行分销成本控制是一个零售商竞争优势关键。
零售商必须最大限度地发挥在分销渠道(西,1989年)的运作效率。
分配目标是以最少的成本为客户提供必要的服务水平,最具成本效益后勤包装标识变得更加重要。
配送成本领域,包括仓储,库存,运输,管理包装;仓储,库存,运输和储存劳动是零售商的主要成本区而运输,仓储包装食品制造商主要成本区。
多种零售食品供应链效率依赖于零售商,食品生产商和包装供应商之间密切沟通。
它还依赖于准确的订单预测可能的市场需求。
信息技术大规模投资,使更紧密的供应链的整合,并通过电子数据交换(EDI),确保股票上刚刚在实时(JIT)的基础上移动商店,出售届满前条形码是一个代码,使全行业的零售产品单位鉴定通过一个独特的参考号码,主要应用在零售结帐电子销售系统(EPOS)。
小学,中学和大专院校包装使用鉴定的条形码,使有效的分配管理和库存控制。
原文:FOOD PACKING TECHNOLOGYPackaging is critical to a consumer’s first impression of a product, communi- cating desirability, acceptability, healthy eating image etc. Food is available in a wide range of product and pack combinations that convey their own processed image perception to the consumer e.g. freshly packed/prepared, chilled, frozen, ultra-heat treated (UHT) aseptic, in-can sterilised and dried products.One of the most important quality attributes of food, affecting human sen- sory perception, is its flavour, i.e. taste and smell. Flavour can be significantly degraded by processing and/or extended storage. Other quality attributes that may also be affected include colour, texture and nutritional content. The quality of a food depends not only on the quality of raw ingredients, additives, methods of processing and packaging, but also on distribution and storage conditions encountered during its expected shelf life. Increasing competition amongst food producers, retailers and packaging suppliers; and quality audits of suppliers have resulted in significant improvements in food quality as well as a dramatic increase in the choice of packaged food. These improvements have also been aided by tighter temperature control in the cold chain and a more discerning consumer.One definition of shelf life is: the time during which a combination of food processing and packaging can maintain satisfactory eating quality under the particular system by which the food is distributed in the containers and the conditions at the point of sale. Shelf life can be used as a marketing tool for promoting the concept of freshness. Extended or long shelf life products also provide the consumer and/or retailer with the time convenience of product use as well as a reduced risk of food wastage. The subject of Packaged product q u a l i t y a n d s h e l f l i f e i s d i s c u s s e d i n d e t a i l i n C h a p t e r 3.Packaging provides the consumer with important information about the product and, in many cases, use of the pack and/or product. These include facts such as weight, volume, ingredients, the manufacturer’s details, nutritional value, cooking and opening instructions. In addition to legal guidelines on the minimum size of lettering and numbers, there are definitionsfor the various types of product. Consumers are seeking more detailed nformation about products and, at the same time, many labels have become multilingual. Legibility of labels is an issue for the visually impaired and this is likely to become more important with an increasingly elderly population..A major driver of food choice and packaging innovation is the consumer demand for convenience. There are many convenience attributes offered by modern packaging. These include ease of access and opening, disposal and handling, product visibility, resealability, microwaveability, prolonged shelf life etc. Demographic trends in the age profile of the UK and other advanced economies reveal a declining birth rate and rapid growth of a relatively afflu- ent elderly population. They, along with a more demanding young consumer, will require and expect improved pack functionality, such as ease of pack o p e n i n g(T h e I n s t i t u t e o f G r o c e r y D i s t r i b u t i o n,I G D).There is a high cost to supplying and servicing the retailer’s shelf. Failure to stock a sufficient variety of product or replenish stock in time, especially for staple foods such as fresh milk, can lead to customer dissatisfaction and defection to a competitor’s store, where product availability is assured. Mod- ern distribution and packaging systems allow consumers to buy food when and where they want them. Consumer choice has expanded dramatically in recent years. In the UK, for example, between the 1960s and 1990s the number of product lines in the average supermarket rose from around 2000 to over 18 000. . Since the 1970s, food health and safety have become increasingly major concerns and drivers of food choices. Media attention has alerted consumers to a range of issues such as the use of chemical additives and food contamination incidents. These incidents have been both deliberate, by malicious tampering, and accidental, occurring during the production process. However, many consumers are not fully aware of the importance of packaging in maintaining food safety and quality. One effect has been the rapid introduction of tamper evident closures for many pre-packaged foods in order to not only protect theconsumer but also the brand. Another impact has been to motivate consumers to give more attention to the criteria of freshness/shelf life, minimum processing and the products oringin..Consumers have direct environmental impact through the way they purchase and the packaging waste they generate. Consumers purchase packaging as part of the product and, over the years, the weight of packaging has declined relative to that of the product contained. However, consumption patterns have generated larger volumes of packaging due to changing demo- graphics and lifestyles. It is the volume of packaging rather than the weight of packaging that is attracting critical public attention. In addition, the trend toward increased pre-packaged foods and food service packaging has increased the amount of plastics packaging waste entering the solid waste stream. Packaging has been a key to the evolution of modern fast-moving consu goods retailing that in turn has spurred on packaging developments to meet its requirements. The most significant development for the food packaging supply industries has been the emergence of large retail groups. These groups exert enormous influence and control over what is produced, how products are pre- sented and how they are distributed to stores. The large retailers handle a major share of the packaged grocery market and exert considerable influence on food manufacturers and associated packaging suppliers. It is, therefore, import ant for packaging suppliers to be fully aware of market demand and respond quickly to changes. In addition, the concentration of buyer power at the retail level means that manufacturers may have to modify their distribution and packaging operations in response to structural changes in retailing. Packaging for fast-moving consumer goods (f.m.c.g.) has been referred to as part of the food retail marketing mix and thus closely affects all the other marketing variables i.e. product, price, promotion, and place (Nickels & Jolsen,The discussion on packaging in the multiple food retail environment may be considered in terms of its role in brand competition and retail logistics.The role of packaging in brand competition.Packaging plays a vital role infood marketing representing a significant key to a brand’s success or mere sur- vival in a highly competitive marketplace. Packaging innovation and design are in the front line of competition between the brands of both major retailers and product manufacturers, having been driven in recent years by dramatic retail growth, intense industry competition and an increasingly demanding and sophisticated consumer. On an individual product/brand basis, success is dependent on the product manufacturer’s rapid innovative response to major trends. One of the most effective ways to respond is through distinctive pack- aging, and this has become one key factor in the success of a brand. The retail- ers’ own brand products compete intensely with manufacturers’ brands in virtually every product category. Brand differentiation can be enhanced by drive the growing niche market for biodegradable and compostable packaging.They are using it as a point of communication with their customers.Packaging is closely linked to advertising but it is far more focused than advertising because it presents the product to the consumer daily in the home and on the retail shelf. Merchandising displays that present the pack design in an attractive or interesting way and media advertising consistent with the pack’s image also serve to promote the brand. The brand owner is frequently responsible for the merchandising operation. A key to promotional activities is through effective use of packaging and there exist many kinds of on-pack promotions such as free extra product, money-off, special edition, new improved Bar code scanning information linked to the use of retailers’ loyalty card schemes has made a big impact on buying and marketing decision-making by retailers. Their task is to make better use of this information on con- sumer behaviour for promotional purposes and to build store brand loyalty.Retailers can also use this information to evaluate the effectiveness of new pack designs, on-pack promotions and the sales appeal of new products.The role of packaging in multiple retail logistics.There are tight constraintson physical distribution and in-store merchandising. The retailer is receptive to packaging that reduces operating costs, increases inventory turnover, trans- forms to attractive merchandising displays –such as pre-assembled or easy- to-assemble aisle displays –and satisfies logistics service levels (reliability, responsiveness and product availability). For example, combined transit and point-of-sale packaging saves store labour through faster shelf loading, pro- vides ease of access to product thereby obviating the need to use potentially dangerous unsafe cutting tools, and presents an opportunity for source reduce.The total distribution cost affects the total volume of demand through its influence on price (McKinnon, 1989). For some fast-moving commodity type products, such as pasteurised milk, the cost of distribution and retail mer- chandising is usually a sizeable proportion of total product cost representing up to 50 per cent or more of the sales price. The cost of packaging materials and containers also adds slightly to the cost but design of the optimal packaging system can significantly reduce cost in the retail distribution chain. The development of global food supply chains has meant that many points of production have located further away from the points of consump- t i o n,o f t e n r e s u l t i n g i n h i g h e r d i s t r i b u t i o n c o s t. Controlling distribution cost through improved operational efficiency in the supply chain is a key to competitive advantage for a retailer. The retailer must maximise operational efficiency in the distribution channel (West, 1989). The goal of distribution is to deliver the requisite level of service to customers at the least cost. The identification of the most cost-effective logistical packaging is becoming more crucial. Cost areas in distribution include storage, inventory, transport, administration and packaging. Storage, inventory, transport and store labour are major cost areas for the retailer while transport, storage and packaging are the main cost areas for the food manufacturer.The efficiency of the multiple retail food supply chain relies on close com- munication between retailers, food manufacturers and packaging suppliers. Italso relies on accurate order forecasting of likely demand. Massive investment in information technology has enabled closer integration of the supply chain and, through electronic data interchange (EDI), has ensured that stock moves to stores on a just-in-time (JIT) basis, and is sold well before the expiry date. The bar code is a code that allows the industry-wide identification of retail product units by means of a unique reference number, the major application being the electronic point of sale (EPoS) system at the retail checkout. The use of the bar code for identification of primary, secondary and tertiary packaging has enabled efficient distribution management and stock control.谢谢下载!。