商务英语谈判
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谈判中十句超实用的商务英语1、Let’s promise.我们还是各退一步吧。
2、We expect that you will offer us a lower price as soon as possible.我们期待你们能够尽快给我们一个比拟低的价格。
3、We hoped that the matter can be brought to a satisfactory conclusion.我们希望这个事情能够得到满意的结果。
4、It is hoped that you will seriously take this matter into consideration and let us have your reply soon.希望你慎重考虑一下这个事情,并且尽快给我们一个回复。
5、We hope this matter will not effect our good relations and future dealings.我们希望这件事不会影响我们良好的关系和以后的生意。
10. Let me explain to you why 让我来跟你解释为什么。
11. That’s the basic problem.这是最根本的问题。
12. Let’s promise.我们还是各退一步吧。
13. It depends on what you want.那要视贵方的需要而定。
14. The longer we wait ,the less likely we will e up with anything.我们等待的时间越长,成功的时机就越小。
15. 3. I know I can count on you.我知道我可以信赖您。
《商务英语谈判》课程标准课程名称:《商务英语谈判》课号: 216217所属系部:外语系适用专业:商务英语课程类型:B类1、前言1.1课程性质与任务本课程是商务英语专业必修课程,也是商务英语专业的核心课程之一。
该课程是主要培养学生如何利用电话、面对面等口头形式,针对国际贸易业务过程中的建立业务关系、市场调研、询盘、报盘、还盘、接受等一系列环节,进行业务往来的磋商与洽谈。
它是一门涉及国际贸易实务,商务英语口语、商务谈判技巧等广阔领域的综合学科,它具有很强的实践性。
本课程的教学任务主要是为了培养和提高学生的外贸业务磋商能力、英语口头表达能力和与人沟通的能力,为学生今后在外贸岗位上顺利进行外贸业务的洽谈打下坚实的实践基础。
1.2设计思路本课程标准以就业岗位需求为导向,通过对外贸岗位进行任务和职业能力分析,并以工作任务导向引领确定本课程的结构,以职业能力为基础确定本课程的内容。
具体教学实施中,通过把本课程所要求掌握的外贸环节中各项外贸工作任务进行分解设计,从而实施项目化实践教学,使学生在认识商务英语谈判基础知识的基础上,能够灵活地进行外贸业务的磋商。
课程教学内容以“理论适度,形式多样,注重实践”,突出商务英语谈判知识的应用和实践能力的培养,基础理论教学以应用为目的,以必需、够用为度。
本课程教学总学时36学时。
2、课程培养目标通过对学生进行全面的、严格的实践训练,使学生具有较系统的商务英语谈判的基础知识,提高在外贸活动各个环节中应用英语的能力与英语口头交际的能力,从而能够胜任涉外贸易业务工作。
本课程的开设,目标是使商务英语专业学生对国际商务谈判的发生原理、商务谈判的原则和程序、商务谈判的准备工作、商务谈判计划的制定、谈判策略与技巧的使用、商务谈判的内容等有一个较全面的了解,并通过案例教学和实际训练,使学生具备一定的谈判能力。
通过本课程教学,培养学生具有一定的职业意识与职业能力。
通过本课程多种形式的教学手段和教学方法,使学生具体达到以下目标:·在知识方面:使学生能将商务英语谈判的基本理论和系统知识运用到外贸活动实践中,能胜任外贸业务对外交流的要求;·在素质方面:提高学生跨文化交际能力、培育学生热爱对外贸易的热情,提高为国创汇的业务水平;·在能力方面:通过本课程的学习,使学生具有以下职业能力:①商务英语谈判能力;②商务沟通能力;③商务英语阅读与分析能力。
商务英语谈判中如何表示赞成对方观点
商务谈判是商务活动中,买卖双方对了促成交易而举行的一种活动。
商务谈判对企业来说,影响非常大,直接影响到企业的利润。
下面是店铺整理的商务英语谈判中表示赞成对方观点的说法,以供大家学习参考。
下面是商务谈判表示同意的常见英文句子。
1、Good idea! I totally agree with you.
好主意!我完全同意你的意见。
2、We are all for your suggestion as to how to render better service.
我们完全同意你关于提供更好服务的建议。
3、I think you are right.
我认为你是对的。
4、Excellent! That's exactly what I think.
好极了!那恰恰是我所想的。
5、That sounds reasonable. We need to get the best possible deal.
听上去有道理。
我们应该获得更好的交易条件。
6、I share your views.
我同意你的意见。
7、I support your opinion.
我支持你的意见。
8、I've no objection.
我没反对意见。
9、I'm in favor of your proposal.
我赞成你。
商务英语谈判对话范文三人以下是一个商务英语谈判的三人对话范文:人物:1.John Smith,美国一家公司的销售经理2.David Lee,中国一家公司的销售经理3.Emily Chen,翻译员对话内容:John: David,很高兴能在这里与您见面。
我们非常看重这次合作机会。
David: 谢谢您的邀请,John。
我们也很期待能够与贵公司合作。
John: 我们了解到贵公司在市场上有着非常好的口碑和广泛的销售渠道。
我们希望能够借助贵公司的优势,扩大我们在中国市场的销售。
David: 我们也很欣赏贵公司的产品和技术实力。
我们认为通过合作,我们可以共同开拓更广阔的市场。
Emily: 那么,关于合作的具体细节,您有什么想法?John: 我们希望能够在未来的三年内,在中国市场销售我们的产品,并且希望能够在第一年内达到100万美元的销售额。
David: 这个目标非常有挑战性,但是我们相信通过双方的努力,一定可以实现。
我们可以先从签订一份销售代理协议开始,明确双方的权利和义务。
然后,我们可以制定一份具体的销售计划,明确销售目标和时间节点。
Emily: 听起来非常好。
那么在合作过程中,如果出现问题,我们应该如何解决呢?John: 我们可以通过定期的会议和沟通来解决任何问题。
我们可以每月举行一次电话会议,以便及时了解合作进展情况,并解决可能出现的问题。
David: 这是一个很好的建议。
我们也可以通过电子邮件和即时通讯工具进行日常沟通和交流。
此外,我们还可以在必要时安排面对面的会议,以便更好地沟通和解决问题。
Emily: 好的,那么最后关于合作的价格和利润分配,您有什么建议?John: 我们希望代理费能够占销售额的10%,并且希望在合作期限内保持稳定。
至于利润分配,我们可以根据销售额的比例进行分配。
David: 这个条件是可以接受的。
我们将尽力完成贵公司的销售目标,并希望通过合作获得更多的利润。
商务英语谈判课程教案第一章:商务英语谈判概述1.1 课程介绍1.2 商务英语谈判的定义与重要性1.3 商务英语谈判的基本原则与流程1.4 商务英语谈判的策略与技巧第二章:商务英语谈判的语言技巧2.1 商务英语谈判中听说读写的能力要求2.2 商务英语谈判中的词汇与表达方式2.3 商务英语谈判中的语法与句型结构2.4 商务英语谈判中的听力理解与口语应答技巧第三章:商务英语谈判的交际策略3.1 商务英语谈判中的礼貌与尊重3.2 商务英语谈判中的非语言沟通技巧3.3 商务英语谈判中的角色扮演与模拟练习3.4 商务英语谈判中的跨文化交际问题与应对策略第四章:商务英语谈判的实战技巧4.1 商务英语谈判的前期准备与信息收集4.2 商务英语谈判中的价格谈判策略4.3 商务英语谈判中的合同条款与法律问题4.4 商务英语谈判中的签约与跟进技巧第五章:商务英语谈判案例分析与实践5.1 商务英语谈判成功案例分析5.2 商务英语谈判失败案例分析5.3 模拟商务英语谈判实践5.4 商务英语谈判实践中的问题与解决方案第六章:商务英语谈判中的沟通与协调6.1 商务英语谈判中的有效沟通技巧6.2 商务英语谈判中的协调与调解方法6.3 商务英语谈判中的冲突管理与解决策略6.4 商务英语谈判中的沟通案例分析与实践第七章:商务英语谈判中的说服与影响7.1 商务英语谈判中的说服技巧与策略7.2 商务英语谈判中的影响力构建与运用7.3 商务英语谈判中的心理战术与应对方法7.4 商务英语谈判中的说服案例分析与实践第八章:商务英语谈判中的合作与联盟8.1 商务英语谈判中的合作机会识别与评估8.2 商务英语谈判中的联盟建立与维护策略8.3 商务英语谈判中的合作伙伴选择与谈判要点8.4 商务英语谈判中的合作案例分析与实践第九章:商务英语谈判中的风险管理9.1 商务英语谈判中的风险识别与评估9.2 商务英语谈判中的风险防范与应对策略9.3 商务英语谈判中的合同管理与违约处理9.4 商务英语谈判中的风险案例分析与实践第十章:商务英语谈判的综合能力提升10.1 商务英语谈判中的自我管理与自我提升10.2 商务英语谈判中的团队管理与协作能力提升10.3 商务英语谈判中的谈判策略创新与思维拓展10.4 商务英语谈判中的综合能力提升案例分析与实践重点和难点解析一、商务英语谈判概述重点:商务英语谈判的定义与重要性、基本原则与流程难点:商务英语谈判的策略与技巧的理解与应用二、商务英语谈判的语言技巧重点:听说读写的能力要求、词汇与表达方式难点:语法与句型结构在实际谈判中的应用三、商务英语谈判的交际策略重点:礼貌与尊重、非语言沟通技巧难点:跨文化交际问题与应对策略的灵活运用四、商务英语谈判的实战技巧重点:前期准备与信息收集、价格谈判策略难点:合同条款与法律问题的理解与运用五、商务英语谈判案例分析与实践重点:成功与失败案例的分析难点:模拟商务英语谈判实践的指导与问题解决六、商务英语谈判中的沟通与协调重点:有效沟通技巧、协调与调解方法难点:冲突管理与解决策略的实际操作七、商务英语谈判中的说服与影响重点:说服技巧与策略、影响力构建与运用难点:心理战术与应对方法的运用八、商务英语谈判中的合作与联盟重点:合作机会识别与评估、联盟建立与维护策略难点:合作伙伴选择与谈判要点的决策九、商务英语谈判中的风险管理重点:风险识别与评估、风险防范与应对策略难点:合同管理与违约处理的实施十、商务英语谈判的综合能力提升重点:自我管理与自我提升、团队管理与协作能力提升难点:谈判策略创新与思维拓展的应用全文总结和概括:本教案针对商务英语谈判的各个方面进行了深入的讲解和练习,从谈判概述到实战技巧,再到案例分析与实践,涵盖了谈判过程中的各个环节。
商务英语谈判两人对话商务英语谈判两人对话:实例对话约翰:I can promise you that, if you buy our product, you will be getting quality.我可以向你保证.如果你买了我们的产品.你会得到好品质.萨姆:I've looked at your units, and I am very happy with them. Your goods are all far above standard quality.我看过你们的单件.我很满意.你们的商品质量高过标准质量.约翰:We spend a lot of money to make sure that our quality is much better. We don't sacrifice quality for quick profits.我们投入了大量的资金来确保质量一流.我们不会为了即期利润而有损质量.萨姆:Well, we're really interested in placing an order under negotiation. We can start the negotiations as soon as you want.是的.我方真的很愿意谈判后就订货.你们想谈判的话我们随时都可以.约翰:That's great. I'm glad we'll be able to do business together. I'll have some quotes ready for you by tomorrow morning.那最好不过了.我很高兴我们能在一起做生意.到明天早晨我方将为您准备好一些报价单.萨姆:Fine. Also, would you mind if I asked to see a surveyor's report of your products? I may have a few more questions about your quality analysis.很好.还有.您不介意我要求看一下你方产品的检查报告吧.对你们的质量分析我可能还有一些问题.外贸英语情景对话]跟客户介绍产品罗伯特先生:I should be very happy to give you any further information you need on it.我很乐意提供您所需要的关于它的进一步的信息.卡尔先生:Yes.What are the specifications?好的.都有哪些规格呢?罗伯特先生:If I may refer you to the brochure you'll find all the specifications there.如果您看一下这个手册.就会找到所有的规格.[bro'ur]卡尔先生:Ah, yes. Now what about service life?哦.好的.关于使用寿命呢?罗伯特先生:Our tests indicate that this model has a service life of at least four years.我们的实验表明这种样式至少可以使用4年.卡尔先生:Is that an average figure for this type of equipment?那是这种样式的平均水平吗?罗伯特先生:Oh no. far from it.That's about one year longer than any other make in its price range.哦.不是的.相差还很远.这种比在它的价格范围之内的任何其他样式都要高出1年左右.卡尔先生:Now what happens if something goes wrong when we're using it?如果这种设备在我们使用的时候发生故障.该怎么办呢?罗伯特先生:If that were to happen.please contact our nearest agent and he`ll send someone round immediately.一旦发生那样的情况.同我们最近的办事处联系.他会马上派人过去的.关于产品出口的包装问题采购商对产品的包装很满意,但是不知道出口的包装如何,销售跟采购商保证,到目前还从来没有客户投诉过包装问题,最后成功销售出了产品,请看下面的英语口语对话。
商务英语谈判案例商务英语谈判案例 实例1: Jay is a bissiness who works on gymnasium equipment,and it was the first meeting between yoyo and him. In just a few minutes of the conversation, yoyo felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation. In the first round ,their covercition was as follows: D: shall we start? R=Yoyo R: yes. I’d be glad to answer any questions you may have. D: Your product leaves me a deep impression. But I'm a little worried about the prices. R: Don’t worry. Before we quote the price, plz tell us the exact quantity you want. D: I’m not sure still. I know your research costs are high, but I prefer 20% discount. R: No, no.no.you must be kidding. That’s a big cut, and it will make us no profit. D: if we promise future business that will reduce your costs for products, right? R: Yes, but it's hard to see how you can place such large orders. (Pause) We need a guarantee of future business, not just a promise. D: We said we wanted 500 pieces over a 3-month period. What if we place orders for 6 months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further. But even with volume sales, our coats won't go down much. D: so, what are your propose? R: We could give you a cut. But not 20%,we can grant 10% at most, that’s the best we can do. D: That's a big change from 20! 10 is beyond my deadline. (pause) Any other ideas? R: I don't think I can make a decision right now. Why don't we talk again tomorrow? D: Sure. I must talk to my office anyway. I hope we can find some common ground on this. NEXT DAY D: yoyo, sorry to tell you that we cannot accept your quotation; let’s came up with some thing else. R: I hope so, jay. My aim is to negotiate hard on this oeder――but I'm trying very hard to reach some middle ground. D: I understand. We suggest a structured deal. For the first 3 months, we get a discount of 15%, and the next 3 months we get 12%. R: Dan, I can't bring those numbers back to my office――they'll reject it directly. D: Then you'll have to think of something better, yoyo. R: How about 12% the first 3 months, and the second 3 months at 10%, with a guarantee of 1500 units? D: That's a large numbers to sell, with such low profit. R: It's about the best we can do, jay. (pause) We need to figure something out today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles) D: (smiles) O.K., 12% the first six months, 10% for the second?! R: so,that’s the deal. D:yes,nice cooperation!(握⼿) 实例2: 实例 Business Negotiation A: The seller Miss Lin representing Huaxin Trading Co.,Ltd. B: The buyer Mr. Cai representing James Brown&Sons Co.,Ltd. A: Good morning, Mr. Cai. Glad to meet you. B: Good morning, Miss Lin. Its very nice to see you in person. Let me introduce my colleagues to you. This is my manager, Mr. Jia. A: How do you do? Mr.Jia. B: How do you do? Miss Lin. Nice to meet you. B: ....And this is Mr. Wang. He is in charge of sales department. This is Miss Huang. She is in charge of business with clents. A: Nice to meet you, Miss Huang, Mr. Wang. B: Nice to meet you, Miss Lin. A: How are things going? B: Everything is nice. A: I hope through your visit we can settle the price for our Chinaware, and conclude the business before long. B: I think so, Miss Lin. We came here to talk to you about our requirements of HX Series Chinaware. Can you show us your price-list and catalogues? A: Weve specially made out a price-list which cover those items most popular on your market. Here you are. B: Oh, its very considerate of you. If youll excuse me, I ll go over your price-list right now. A: Take your time, Mr. Cai. B: Oh, Mr, Wang. After going over your price-list and catalogues, we are interested in Art No. HX1115 and HX 1128, but we found that your price are too high than those offered by other suppliers. It would be impossible for us to push any sales at such high prices. A: Im sorry to hear that. You must know that the cost of production has risen a great deal in recent years while our prices of Chinaware basically remain unchanged. To be frank, our commodities have always come up to our export standard and the packages are excellent designed and printed. So our products are moderately priced. B: Im afraid I cant agree with you in this respect. I know that your products are attractive in design, but I wish to point out that your offers are higher than some of the quotations. Ive received from your competitors in other countries. So, your price is not competitive in this market. A: Mr. Cai. As you may know, our roducts which is of high quality have found a good market in many countries. So you must take quality into consideration, too. B: I agree with what you say, but the price difference should not be so big. If you want to get the order, youll have to lower the price. Thats reasonable, isnt it? A: Well, in order to help you develop business in this line, we may consider making some concessions in your price, but never to that extent. B: If you are prepared to cut down your price by 8%, we might come to terms. A: 8%? Im afraid you are asking too much. Actually, we have never gave such lower price. For friendships sake, we may exceptionally consider reducing the price by 5%. This is the highest reduction we can afford. B: You certainly have a way of talking me into it. But I wonder if when we place a larger order, youll farther reduce your prices. I want to order one container of HX1115 and 438 sets of HX1128. A: Mr. Cai, I can assure you that our price is most favourable. We are sorry to say that we can bring our price down a still lower level. B: Ok, I accept. Now lets talk about the terms of payment. Would you accept D/P? I hope it will be acceptable to you. A: The terms of payment we usually adopt are sight L/C. B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.。
常用商务英语谈判用语为了让大家更好的预备商务英语BEC考试,我给大家整理了常用商务英语谈判用语,下面我就和大家共享,来观赏一下吧。
常用商务英语谈判用语:介绍用语(1)a: i don’t believe we’ve met.b: no, i don’t think we have.a: my name is chen sung-lim.b: how do you do? my name is fred smith.a: 我们以前没有见过吧?b:我想没有。
a:我叫陈松林。
b:您好,我是弗雷德史蜜斯。
(2)a: here’s my name card.b: and here’s mine.a: it’s nice to finally meet you.b: and i’m glad to meet you, too.a: 这是我的名片。
b: 这是我的。
a: 很兴奋最终与你见面了。
b: 我也很兴奋见到你。
(3)a: is that the office manager over there?b: yes, it is,a: i haven’t met him yet.b: i’ll introduce him to you .a:在那边的那位是经理吧?b:是啊。
a:我还没见过他。
b:那么,我来介绍你熟悉。
(4)a: do you have a calling card ?b: yes , right here.a: here’s one of mine.b: thanks.a:您出名片吗?b:有的,就在这儿。
a:喏,这是我的。
b:感谢。
(5)a: will you introduce me to the new purchasing agent? b: haven’t you met yet?a: no, we haven’t.b: i’ll be glad to do it.a:请替我引介新来负责选购的人好吗? b:你们还没见面吗?a:嗯,没有。
商务英语谈判两人对话商务英语谈判两人对话:实例对话约翰:I can promise you that, if you buy our product, you will be getting quality.我可以向你保证.如果你买了我们的产品.你会得到好品质.萨姆:I've looked at your units, and I am very happy with them. Your goods are all far above standard quality.我看过你们的单件.我很满意.你们的商品质量高过标准质量.约翰:We spend a lot of money to make sure that our quality is much better. We don't sacrifice quality for quick profits.我们投入了大量的资金来确保质量一流.我们不会为了即期利润而有损质量.萨姆:Well, we're really interested in placing an order under negotiation. We can start the negotiations as soon as you want.是的.我方真的很愿意谈判后就订货.你们想谈判的话我们随时都可以.约翰:That's great. I'm glad we'll be able to do business together. I'll have some quotes ready for you by tomorrow morning.那最好不过了.我很高兴我们能在一起做生意.到明天早晨我方将为您准备好一些报价单.萨姆:Fine. Also, would you mind if I asked to see a surveyor's report of your products?I may have a few more questions about your quality analysis.很好.还有.您不介意我要求看一下你方产品的检查报告吧.对你们的质量分析我可能还有一些问题.外贸英语情景对话]跟客户介绍产品罗伯特先生:I should be very happy to give you any further information you need on it.我很乐意提供您所需要的关于它的进一步的信息.卡尔先生:Yes.What are the specifications?好的.都有哪些规格呢?罗伯特先生:If I may refer you to the brochure you'll find all the specifications there.如果您看一下这个手册.就会找到所有的规格.[bro'ur]卡尔先生:Ah, yes. Now what about service life?哦.好的.关于使用寿命呢?罗伯特先生:Our tests indicate that this model has a service life of at least four years.我们的实验表明这种样式至少可以使用4年.卡尔先生:Is that an average figure for this type of equipment?那是这种样式的平均水平吗?罗伯特先生:Oh no. far from it.That's about one year longer than any other make in its price range.哦.不是的.相差还很远.这种比在它的价格范围之内的任何其他样式都要高出1年左右.卡尔先生:Now what happens if something goes wrong when we're using it?如果这种设备在我们使用的时候发生故障.该怎么办呢?罗伯特先生:If that were to happen.please contact our nearest agent and he`ll send someone round immediately.一旦发生那样的情况.同我们最近的办事处联系.他会马上派人过去的.关于产品出口的包装问题采购商对产品的包装很满意,但是不知道出口的包装如何,销售跟采购商保证,到目前还从来没有客户投诉过包装问题,最后成功销售出了产品,请看下面的英语口语对话。
商务谈判常用语在双方谈判的过程中, 一定要注意倾听对方的发言, 如果对对方的观点表示了解, 可以说..se.wha.yo.mean.(我明白您的意思。
.如果表示赞成, 可以说.That'..goo.idea.(是个好主意。
.或者说..agre.wit.you.(我赞成。
)如果是有条件地接受, 可以用o.th.conditio.that这个句型, 例如.W.accep.you.proposal.o.th.conditio.tha.yo.orde.20,00.units.(如果您订2万台, 我们会接受您的建议.)在与外商, 尤其是欧美国家的商人谈判时, 如果有不同意见, 最好坦白地提出来而不要拐弯抹角, 比如, 表示无法赞同对方的意见时, 可以说..don'.thin.that'..goo.idea.(我不认为那是个好主意。
.或.Frankly.w.can'.agre.wit.you.proposal.(坦白地讲, 我无法同意您的提案。
)如果是拒绝, 可以说.We'r.no.prepare.t.accep.you.proposa.a.thi.time.(我们这一次不准备接受你们的建议。
)有时, 还要讲明拒绝的理由, .T.b.quit.honest.w.don'.believ.thi.produc.wil.sel.ver.wel.i.Chin a.(说老实话, 我们不相信这种产品在中国会卖得好。
)谈判期间,由於言语沟通问题,出现误解也是在所难免的: 可能是对方误解了你,也可能是你误解了对方。
在这两种情况出现後,你可以说.No.I''.afrai.yo.misunderstoo.me.Wha..wa.tryin.t.sa.was….(不,恐怕你误解了。
我想说的是…….或者说.Oh.I'.sorry..misunderstoo.you.The..g.alon.wit.you.(哦,对不起,我误解你了。
商务英语谈判方案商务英语谈判方案示例如下:1. 确定目标和预算:在开始商务谈判之前,确保明确目标和预算。
这将帮助确定需要达成的共识和协议,以及谈判策略和立场。
2. 研究市场和竞争对手:在进入商务谈判之前,了解市场和竞争对手的情况。
这将帮助确定产品或服务的价格,以及了解市场上的竞争对手。
3. 制定谈判计划:在进入商务谈判之前,制定一个详细的谈判计划。
这个计划应该包括想要实现的目标和预算,以及如何达成这些目标。
4. 建立开场白:在商务谈判中,建立一个积极的开场白非常重要。
这个开场白应该包括感谢对方的时间,介绍自己和公司,并表达谈判的兴趣。
5. 确定对方的需求和目标:在商务谈判中,了解对方的需求和目标非常重要。
这可以帮助你更好地了解对方的策略和立场,并更好地制定你的策略。
6. 提出合理的报价:在商务谈判中,提出合理的报价非常重要。
这个报价应该包括你的成本,利润和目标价格。
同时,你也应该考虑到对方的成本和利润。
7. 谈判价格:在商务谈判中,谈判价格非常重要。
你应该注意对方的价格底线,并尝试找到一个双方都能接受的价格。
同时,你也应该考虑到对方的成本和利润。
8. 谈判条件:在商务谈判中,谈判条件也非常重要。
你应该注意对方的要求和条件,并尝试找到一个双方都能接受的解决方案。
9. 制定最终协议:在商务谈判中,制定最终协议非常重要。
你应该仔细审查协议条款,并确保双方都能接受。
同时,你也应该考虑到对方的成本和利润。
10. 总结和反馈:在商务谈判结束后,总结谈判过程,并提供反馈。
这将有助于确定谈判中的优点和缺点,并为未来的谈判提供指导。
商务英语谈判对话——四人组演员表:(Buyer 1)Liu Meixiang(CEO)(Buyer 2)Chen Yanchun(CFO)(Buyer 3)Luo Beibei(CTO)(Buyer 4)Li Xin(Legal Counsel)(Seller 1)Zhang Yingxu(CEO)(Seller 2)Hu Shiping(CFO)Seller 3 He Lijun(CTO)Seller 4 Zeng Aiqing(Legal counsel)S1: Hello, Welcome to……! Good morning, Miss Liu! .B1: Good morning, Mr. Zhang.S1: OK, now allow me introduce you my negotiating partners. This is(介绍各自身份,职务)……..B1: And my colleagues. This is(介绍各自身份,职务)…….S1: And I’d like to brief you our company. (公司简介)B1: I am also so honor to make a brief introduction about our company, (公司简介)(S1 hands Bs a product catalogue, and after a while they begin)S1: How do you think of our products? Are they good enough to meet your needs?B1: I think your products are fairly good, and impresses me a bit, Then I’d like to get the ball rolling by talking about the price. What prices will you offer for these I ticked?S1: Before anything else, can you give me any idea what kind of order will you place?A larger one, then handsome discount, as a matter of course.B2: That depends, for Item One, we’d like to purchase 1500 units, and for Item 3, 1200 units perhaps more, so quote us your most competitive prices, sir?S2: The usual price we offer for these two items are the lowest we could provide, For Item 1, it’s 3 yuan FOB, (地点) for Item 3, 2 yuan FOB(地点).B2: That seems to be a little high, Mr. Hu, I don't know how we can make a profit with those numbers., you know, the competition is tough, and the costs are rising fast.S2: Well, if you promise future business, with large quantities, why not, we can come down a little, that way, we may establish a long-standing cooperation between us.B3: You know, the market has shrinked a lot during the economic recession period, it’s even hard for us to make ends meet. Furthermore, our customers are asking for the best possible.S3: We understand it, but you know it’s good value, and they are newly cultivated after we invested a lot into the R&D. I believe you know the cost we spent.B3: Yes, we know that. It’s because of that, I hope we can cooperate to open the market. If the price is reasonable, good sales will be easy to reach, and that can relieve your costs, right?S1: Considering it’s the first time we do business and hopefully long-term cooperation in the nearest future, we can cut down 1USD for the price. We seldom make such concessions.B1: 1USD? That makes no difference. We need more, and to be frank, we want the price to be…and…for…. S4: oh, no. You are kidding, right? That’s too much for us. As the going price go, I don’t think we can make any reduction, and it will leave us no margin. Sincerely I hope that you would appreciate our situation at present.四人商量一下B4: Then how about …for item1 and item 3?S4: That’s still leaves us little of margin, but if you could increase your order by 500 units for each kind, we can meet you half way.B2: That’s hard for us. You know it’s already a large size. What’s more, if your products prove to be our clients liking, do you still have to worry that you will suffer as most manufacturer do during such difficult times? You can rest sure that we are committed to the best quality for our customers.B1: I don’t think there’s any point for either of us to insist on his own price. How about meeting each other half way?S1: good for you then, what is your proposal?B1: Your price is x% higher that what we can accept, so when I suggested we meet each other half way, I meant it literally.S2: Do you mean to suggest that we have to make a further reduction of x% in our price? Tha t’s impossible. B4: if not, What would you suggest? Never mind, so long as your price turns out fine, things are negotiable, you know. And a negotiation is meant to bring us as close as we could possibly be.S4: The best we can do will be a reduction of another …. Th at’s definitely our rock bottom.B1: That still leaves a gap of… to be settled. Let’s meet each other half way once more, then the gap will be closed and our business completed.S1: You certainly have a way of talking me into it. All right, let’s meet half way again. Ok, USD… for Item1 and USD…Item3.B1: I am glad we come to an agreement on price at long last.PAYMENTB1: Well, we’ve settled the question of price and quantity. Now, what about the terms of payment? Even though it’s our first dealing, we are totally convinced of your reputation in this field.S1: We only accept payment by irrevocable letter of credit payable against shipping documents. Perhaps it sounds a bit harsh, we are conducting business the way things are usually done. For the interest of both parties, we have to mean business and abide by the procedures.B2: I see. Could you make an exception and accept D/A or D/P?S2: I am afraid not. We insist on letter of credit. Now in this increasingly globalized world of business, it’s not our distrust that makes the payment of L/C necessary, but rather the modern-day business procedures. B2: To be frankly, a letter of credit would increase the cost of our import. When I open a letter of credit with a bank, I have to pay a deposit. That’ll tie up my money and add to our cost. Things are never easy for anybody, sir.S2: Consult your bank and see if they will reduce the required deposit to a minimum.B1: To meet you half-way, what do you say to 50% by L/C and balance by D/P?S1: I am sorry. As we have said, we require payment by L/C.B1: Ok, we accept.S1: Well, we’ve agreed on all the major points, when can we sign the contract?B1: Now, we can.S1: We’re glad the deal has the come off nicely and hope there will be more to come.B1: So long as we keep to the principle of equality and mutual benefit, trade between our two countries will develop further.S1: I hope so. Now ladies and gentlemen, we are so glad that the negotiation is constructive enough, both parties show mutual good will and a willingness to make a compromise, and then the deal is done. For any thing that’s not covered here, keep in constant contact. OK, may I presume to treat you all to a dinner, we have already made a reservation at Huatian Restaurant.BS: Ok, thank you.S4: This way please.。
商务英语谈判对话范文A: Good morning, Mr. Smith. Thank you for meeting with me today to discuss the potential partnership between our two companies.B: Good morning, Ms. Johnson. It's my pleasure. I believe there are many opportunities for collaboration between our companies.A: I agree. Our companies share similar values and goals, and I believe that by working together, we can achieve great success. I would like to start by discussing the terms of the partnership.B: Of course. I think it's important for both of our companies to benefit from this partnership. What are your initial thoughts on the terms?A: We are looking for a long-term partnership, so we would like to discuss a mutually beneficial agreement that includes revenue sharing, joint marketing efforts, and a clear outline of each company's responsibilities.B: I understand. We are also interested in a long-term partnership and are open to discussing revenue sharing and joint marketing efforts. However, we would like to ensure that the agreement is fair and transparent for both parties.A: I completely agree. Transparency and fairness are essential for the success of any partnership. I would like to propose a revenue sharing model that is based on the performance of each company, as well as a clear outline of the marketing efforts that we will undertake together.B: That sounds reasonable. I think we can come to an agreement on the revenue sharing model and the marketing efforts. However, I would like to discuss the responsibilities of each company in more detail. It's important for us to have a clear understanding of what is expected from both parties.A: I agree. I think it would be beneficial for us to outline the specific responsibilities of each company in the partnership agreement. This will help to avoid any misunderstandings in the future and ensure that both parties are clear on their obligations.B: Agreed. I think we are making good progress in our discussions. I believe that if we continue to work together in a collaborative and transparent manner, we can reach a mutually beneficial agreement.A: I couldn't agree more. I am confident that by working together, we can achieve great success and create a strong and lasting partnership between our companies.B: Thank you for your time today, Ms. Johnson. I look forward to continuing our discussions and reaching a successful agreement.A: Thank you, Mr. Smith. I am also looking forward to the potential partnership between our companies. I will have my team draft a partnership agreement based on our discussions, and we can continue our negotiations from there.B: Sounds good. I will have my team review the agreement and we can schedule another meeting to finalize the details. Thank you again for meeting with me today.A: You're welcome, Mr. Smith. I will be in touch soon to schedule our next meeting. Thank you for your time.B: Thank you, Ms. Johnson. Have a great day.A: You too, Mr. Smith. Goodbye.B: Goodbye.In this negotiation dialogue, both parties are able to express their thoughts and concerns clearly and work towards a mutually beneficial agreement. The conversation is polite and professional, and both parties are open to discussing the terms of the partnership in a collaborative and transparent manner. This is a great example of how business negotiations should be conducted, with a focus on finding common ground and reaching a successful agreement.。
商务英语谈判中模糊限制语的语用功能及策略在当今全球化的商业环境中,商务英语谈判已成为企业间合作与竞争的重要手段。
在这个过程中,语言的运用至关重要,而模糊限制语作为一种常见的语言现象,在商务英语谈判中发挥着独特而重要的作用。
一、模糊限制语的定义及分类模糊限制语是指那些使事物变得更加模糊或不那么精确的词语或表达方式。
它们可以被分为两类:变动型模糊限制语和缓和型模糊限制语。
变动型模糊限制语主要通过改变话语的原意来达到模糊的效果,例如“大约”“大概”“左右”“近似”等。
这类词语能够在数量、范围、程度等方面提供一个大致的估计,而不是精确的数字或描述。
缓和型模糊限制语则是用来表明说话者对所表达内容的不确定性或缺乏足够的证据,比如“我认为”“我觉得”“可能”“也许”等。
它们可以减轻说话者的责任,使话语更具灵活性和可接受性。
二、商务英语谈判中模糊限制语的语用功能1、增强语言的灵活性在商务谈判中,情况往往复杂多变,使用模糊限制语可以让谈判者在表达自己的观点和立场时留有一定的余地,以便根据谈判的进展和对方的反应做出调整。
例如,“我们可能会考虑在价格上做出一定的让步,但这需要进一步商讨。
”这样的表述既表明了己方有让步的可能性,又没有给出明确的承诺,为后续的谈判留下了空间。
2、体现礼貌与尊重商务交往中,礼貌和尊重是建立良好合作关系的基础。
模糊限制语可以帮助谈判者避免过于直接和强硬的表达,从而减少对对方的冒犯。
比如,“我不太确定您的这个方案是否完全符合我们的需求,但我们可以一起探讨一下。
”这种委婉的表达方式能够让对方更容易接受批评或不同意见。
3、保护自身利益在谈判中,双方都希望最大程度地保护自己的利益。
模糊限制语可以使谈判者在不暴露自己底线的情况下进行试探和沟通。
例如,“我们的成本大概在这个范围内,但具体数字还需要进一步核算。
”这样的说法可以防止对方获取己方的准确成本信息,从而在价格谈判中占据优势。
4、促进合作与妥协当双方在某些问题上存在分歧时,使用模糊限制语可以缓解紧张气氛,促进双方寻求共同的解决方案。
商务英语谈判外贸英语-报价和发盘发盘(Offers)通常是以⼴告,传单,信件或回应询盘的⽅式发出的。
发盘的定义为:交易的⼀⽅为了销售或购买⼀批商品,向对⽅提出有关的交易条件,并表⽰愿按这些条件达成⼀笔交易,这种意思表⽰的⾏为称作发盘。
发盘可以分成两类:实盘(Firm Offer)和虚盘(Non-firm Offer)。
⼆者的区别⼀定要清楚,因为不仅是它们的表达⽅式不同,更重要的是它们的法律效⼒是不⼀样的。
这⾥我想插⼏句题外话。
学习外贸英语,为的就是做进出⼝贸易。
关键还是要对整个对外贸易流程有清楚的了解。
⽽其中涉及不少法律问题,也是不能忽视的。
虽然正式合同还没签定,但双⽅在书信上达成的协议,已经具有法律效⼒,对双⽅都有约束⼒。
因此要注意在书信中明确⾃⼰的意图,不要让不良商⼈有机可成。
学习外贸英语可不仅是⽤来当翻译的哦^-^]实盘是发盘⼈(Offerer)按其提供的条件以达成交易⽬的的明确表⽰。
实盘具有法律效⼒.受盘⼈(Offeree)⼀旦在有效期限内接受实盘上的条件和内容,发盘⼈就⽆权拒绝售货.⼀项实盘必须具备:1) 发盘的内容和词句必须肯定,不能⽤‘⼤约(about)’,‘参考价(reference price)’等摸棱两可的词。
2) 发盘的内容明确完整,其内容应包括商品品质(Quality),数量(Quantity),包装(Packing),价格(Price),装运(Shipment),⽀付(Payment),有效期(Validity )等。
3) 发盘中不能有保留条件如:以我⽅最后确认为准subject to our final confirmation以货物的未售出为准subject to goods being unsold虚盘是发盘⼈所作的不肯定交易的表⽰.凡不符合实盘所具备的上述三个条件的发盘,都是虚盘.虚盘⽆须详细的内容和具体条件,也不注明有效期.它仅表⽰交易的意向,不具有法律效⼒.出现下列⼀类的词句者,皆为虚盘:-Without engagement.不负任何责任.-subject to prior sale有权先售-All quotations are subject to our final confirmation unless otherwise stated.所作报价,除特别注明外,须经我⽅确认后⽅能⽣效.-Our offer is subject to approval of export licence.出⼝许可证准许签证,我⽅报价才有效.例1 :Dear Sirs,Thank you very much for your inquiry of August 4 requesting us to offer you for our SPORT SHIRTS, STYLE A.In reply, we have the pleasure of submitting to you firm offer on the following terms andconditions subject to your reply here by August 16, 1999Commodity : Sport Shirt, Style A.Quality : As per sample submitted to you on July 10, 1999.Quantity : 500 dozen.Price :USD 20.34 per doz. CIF Hong Kong.Packing :Export standard packing.Payment :Against 100% confirmed, irrevocable letter of credit in our favor.Shipment : During September, 1999 subject to L/C reaches us by the end of August, 1999 We are sure you will fine our price very reasonable. The market here is enjoying an upward trend. So, we trust you will not overlook this opportunity and hope to receive your prompt order.Yours trulyNotes: 可见firm offer 字样, 所以这是⼀个实盘.subject to your reply here by.... ....⽇复到我⽅有效As per 按照,根据USD 20.34 per doz. CIF Hong Kong CIF ⾹港每打20.34美元, CIF为13个贸易术语之⼀. Against 100% confirmed, irrevocable letter of credit in our favor 以我⽅为受益⼈的保兑的,不可撤消信⽤证.L/C letter of credit 信⽤证例2 :WE OFFER FIRM FOR REPLY HERE BY JANUARY 16,500 CASES SALTED EGGS, 20 DOZEN TO CASE, EACH HKD 72.00 FOB HONG KONG, SHIPMENT DURING FEBRUARY, IRREVOCABLE SIGHT CREDIT.兹确定报价,咸蛋500箱,每箱20打, FOB⾹港每箱港币72元, ⼆⽉装运,不可撤消即期信⽤证,1⽉16⽇复到我⽅有效.Notes:这是⼀封电报,同样是实盘.例3:Dear Sirs,Our Commercial Counsellor’s Office in your country has referred to us your enquiry for Chinese Tung Oil as the fall within the scope of our business.Enclosed is our invoice Proforma Invoice No. ST-8821 in triplicate for 3×20’ FCL of theabove mentioned product at USD 1075 per metric ton CFR JMP for shipment in October, 1998, for payment by irrevocable sight L/C, which we hope you will find in order. Please note that this offer is subject to goods being unsold.For your information, we have been exporting this product for years and thanks to its fine quality, our product has won popularity in the European market. We are confident that once you have tried our product you will be convinced of the excellence in quality.As we received large number of orders from our clients, it is quite probable that our present stock may soon run out. We would suggest that you place your order with us at an early date.We look forward to your prompt reply.Yours faithfullyNotes:见subject to goods being unsold 字样, 可见为虚盘Proforma Invoice 形式发票,假定发票,为出⼝商应进⼝商要求⽽提供的⼀种发票,以便后者申请进⼝许可证之⽤.形式发票也是⼀种报盘,不作为付款之凭证.in triplicate ⼀式三份FCL Full Container Load 整货柜装载JMP Japanese Main Ports ⽇本主要港⼝CFR Cost and Freight 成本加运费13个贸易术语价格谈判中的英语技巧(⼀)It is a condition of this letter that the name of this Bank will not be disclosed in the ev ent of our report being passed on to your clients.译⽂:本函有⼀个条件,即在把我们的报告转交你们的客户时,请勿泄露本⾏的名称。
ROLE : Buyer:Jane Cooper(manager), Alfred Smith(assistant)
Seller: Zhang Hong(manager), Liu Mei(assistant) A——接电话的公司职员
(in the phone ) Ring—Ring—Ring A:Good morning. Northtool Trading Co. Can I help you? L:Good morning. This is Liu Mei from Hangzhou Flavic Tool Company. I’d like to speak to Miss.Cooper, your purchasing manager, please. A: Just a minute.I’ll put you through. C:Hello,Jane Cooper speaking. L:Good morning, Miss.Cooper. This is Liu Mei calling from Hangzhou. How are you? C: I’m fine. Thank you. How are you? L:Great.Miss.Cooper, my company has just introduce a new range of mountain climbing backpacks. I am calling to invite you to visit our company. C:It’s very kind of you to invite us. My associate and I would be very happy to visit your company. L:Let us know when you are free. We’ll arrange the tour for you. C:Thank you. I would like to set the time on next Friday. Is that OK for you? L:Yes. I’ll see you then. C:Thanks for calling us. Goodbye. L:Goodbye.
(at the company gate. ) Z:Here you are, Miss.Cooper and Mr.Smith. Welcome to our company. S:Nice to see you again, Miss.Zhang. Z:Would you like some to drink before we begin? C: No, thanks. I’d like to visit the show room. Z:No problem. Let me show you around our sample rooms. C:Thank you. But Miss.Zhang, I think we need some information about your products before we have a look at your samples. Z:Miss Li will give you our latest catalog. C: That’s very consideration of you.
(The guests come into the showroom.) Z:(To cooper and smith)Welcome to our show room. C:Thank you.we are pleased to be here. Z:Please come this way. I’d like to show you our latest mountain climbing backpacks. How do you think about it? C: Very splendid. I think it will be popular in our market. (Cooper check the samples.) C:I’m quite interested in Art. No.30628 and Art. No.30637. How are they selling? Z:We’ve exported 10000 pieces to European countries. C:What’s The Price For This Item? I’d like to have your lowest quotations,CIF New York. Z:Thank you for your inquiry. But before we start our business ,can we go to the meeting room ? C:Yes,of course.
(go to the meeting room,sit down.) Z:Now let’s get down to business.Would you tell us what quantity you require so we can work out the offers? C:We want to order 500pcs of Art. No.30628 and 300pcs of Art. No.30637. Z:Sure. (Miss Li is calculating in the paper.) 30usd each,CIF New York. C:But don’t you think it’s a little high? Z:Our price is highly competitive. C:I’m afraid i can’t agree with you there. I must point out that your price is higher than some of the quotations we have received from other sources. Z:But you must take the quality into the consideration. If your quantity is more than 1000pcs,price can be lower. C:If we add to 500pcs of Art. No.30637, what is the price? Z:We may consider reducing the price to 25usd each. This is the highest reduction we can afford. C:Good. We certainly appreciate your making these concession for us. Z:May I repeat 500cps Art. No.30628 and 500cps Art. No.30637, specifications as shown in the catalog, at 25usd each, CIF New York. Business is closed at this price. C: Yes,that’s right. Z:Well,we’ve settled the question of price. Now what about the terms of payment? C:What is your regular practice concerning the terms of payment? Z:We only accept payment by irrevocable L/C against shipping documents. C:That will up my money and increase my cost. Could you accept payment by D/P or D/A? Z:As you know, payment by L/C is our usual practice. C:To meet you half way, what do you say 50% payment by L/C and the balance by D/P? Z:In view of our long-standing business relation, we, as an exceptional case, accept your new payment by “50% by L/C and the balance by D/P”. C:thank you for your cooperation. Z:Now let’s talk about the problem of shipment. C:When is the earliest we can except? Z:By the end of Oct,2015.I think. C:Could you advance your shipment to the end of September? Z:I can deliver earlier only if your L/C reaches us one month before shipment. C:No problem. That’s settled. Now we have agreed on most of the terms concerning the deal, shall we discuss the packing? Z:Of course. We usually pack our articles individually in Poly bags. Every 20pcs one carton. C:The cartons are not strong enough for ocean transportation. Z:Please rest assured that all cartons will be reinforced with straps, they can stand long transportation and rough handling. C:OK. But cartons should be lined with waterproof plastic sheet. Z:Sure. We will see that the goods are packed as per your instructions. C:I’m so glad to hear that. Z:What about the shipping mark? C:The shipping mark should be include total number of cases, the ordinal number of package and number of the bill of lading. Z:Sure. C:If you don’t mind, I’d like to talk about the insurance with you . Z:Yes,please. C:According to your practice, what risks does the seller generally cover?