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政府危机公关外文文献翻译(含：英文原文及中文译文)文献出处：M Bowden. The Research of Government Crisis Public Relations under New Media Environment[J]. Public Relations Review, 2015, 3(1):72-79.英文原文The Research of Government Crisis Public Relations under New MediaEnvironmentM BowdenAbstractA feature of today’s society is that many kinds of contradictions coexist, and the frequent occurrence of social conflicts is also a major reason for the government’s crisis. On the other hand, the new media environment is also undergoing rapid changes. When facing a complex media environment, can The proper handling of crisis events is a major test of the current government's ability to govern. This article focuses on the analysis of the principled kernel dealing with crisis public relations, and changes the perspective that most researchers focus on the changes in the new media environment and puts forward their own innovation insights.Keywords: government crisis public relations; media environment; confidence; sincerity; determinationThe government crisis public relations under the new media environment is a problem that should be highly regarded by every government department. On the one hand, there are frequent mass crisis events during the transition period, SARS panic spread, earthquakes, milk powder incidents and other constant crisis events. The government’s ability to govern and social stability are both a severe test; on the other hand, the human society in the 21st century has entered a new era of information. People’s sources o f information are shifting from traditional television and newspapers to Internet, mobile phones, and electronics. Books and other emerging media. Microblogs, forums, communities, and other brand-new information exchange methods have enabled the government's official document release and foreign public relations to enter a new model. Based on the above two points, the government's crisis public relations has become a hot topic for various scholars.Conceptual analysisBefore analyzing the government crisis public relations, we must first clarify the concept of the crisis. According to the American scholar Rosenthal’s definition of the crisis: the crisis is a serious threat to the basic values of a social system and the structure of the code of conduct, and in the case of high time pressure and uncertainty, the key decision-making events must be made . The characteristics of a crisis are sudden, harmful, uncertain, and two-sided. The danger brought about by acrisis is very serious. Therefore, a full understanding of the meaning and characteristics of the crisis is the primary precondition for handling the crisis.The so-called government crisis public relations is the science and art of government to optimize the social psychological environment, influence the public, and resolve the crisis by means of communication, shaping the image, balancing interests, and coordinating relationships in order to survive and develop smoothly in the state of crisis. . Government crisis public relations is a kind of public administrative management process and behavior. Its important function is to provide the public with real and timely information on crisis events, and take various measures to minimize the harm of the crisis in order to win the public to the government. The understanding, support, and cooperation of public policies and emergency measures are necessary to further mobilize and mobilize social resources to lay the groundwork for the handling of crisis events.Misunderstanding of government crisis public relationsNegative processingThe negative treatment is the consistent attitude of many government officials to the crisis. They tend to be lucky for the crisis, and it is better not to happen. Once it happens, it adopts a containment method. It is as silent and silent as possible. Nothing happened. In fact,this is a deception. What's more, under the current media environment so developed, the government is in the supervision of every public. Weibo, video podcasting, these invisible eyes are constantly observing every corner of society, and it is impossible to ignore what has already happened.As for the crisis of luck, it is naive and the crisis is inevitable. American political scientist Huntington pointed out: "A highly traditional society and a society that has achieved modernization are socially stable and orderly, and a society that is undergoing rapid social changes and modernization of the social system transition. (Transitional society) is often full of various social conflicts and turbulence. Social conflicts occur frequently and various cultures interweave. It is inevitable that there will be some sudden crisis events. The negative thought is that the government must first overcome the crisis public relations and face the crisis. It is the right attitude to deal with the crisis.Too much effort in public relationsWith the rapid changes in the information age, the government has now fully realized. Therefore, some new public relations tools have been used. Officials open Weibo, answer online public questions, and public online videos, or sponsor various network draft events. , participate in the title television program to promote the city image and so on. These are the government's response measures under the new media environment.They can be described as flourishing, contending, and playing a positive role from the point of view of propaganda. Of course, we should fully recognize the impact of changes in the media environment on the public relations of the government crisis. Many scholars have also conducted a lot of research on the challenges posed by the government in response to the new network environment and media environment, and have put forward a lot of feasible suggestions. The government should take into account the changes in the media environment of public opinion while adopting a series of new methods to deal with it, advancing with the times, and taking the road of e-government. But we can't put the cart before the horse, we can only make fuss about ways and methods, and work hard, but instead ignore the essence of the government's crisis public relations: what kind of state of mind should the government treat the crisis?The Crisis Interpretation of Government Crisis Public RelationsWhen we interpret the core of government crisis public relations, we first classify the crisis and then classify it. According to the definition and characteristics of the crisis, combined with examples of crisis events that have occurred in recent years in China, we have divided the current crisis events into three categories: First, disasters, mainly natural disasters, earthquakes, forest fires, and volcanic eruptions. , tsunami, floods, windstorms, etc. Second, accidents mainly refer to serious accidents caused by human factors, such as mine accidents, food safety accidents,traffic accidents, construction accidents, medical frauds, public safety accidents, and public health incidents. The third is behavior, mainly referring to the misconduct of the staff of government agencies, causing some wrongdoings of evils, officials bribing bribes, using power for personal gains, breaking the law, and so on. Each of the three types of crisis has its own characteristics, and it is also different when it comes to crisis public relations. It should be categorized and interpreted.Disaster Crisis Public Relations - ConfidenceThe most striking feature of disasters is sudden and destructive. Once a natural disaster occurs, it is highly destructive, and the number of people involved is large. The affected area is wide, and the peopl e’s psychological vulnerability is scary. At this time, the public relations requirement for the government’s crisis is to express confidence. If the government is indiscriminate, the public will become more panicked. This panic will make the vicious impact of the disaster even worse. Only when the government handles these kinds of crises is full of confidence. The people can feel pragmatic and can actively cooperate with the government to develop a series of measures for self-rescue and reconstruction after the disaster. Therefore, all public relations activities of the government should be conducted around confidence, showing full confidence in dealing with disasters and using confidence to inspire the spirits of disaster-stricken people to rebuild.The scope of the earthquake affected by the earthquake, the number of people involved, and the seriousness of the situation do not need to be recounted. People talk about it today. In the face of the earthquake, the government achieved victory in earthquake relief with confidence. The first time, calm and calm, immediate deployment of earthquake relief work. The media around the world have given very high appraisals of the government’s confidence and ability in the face of this crisis. Facts have also proved that the confidence shown by the government in dealing with the crisis has infected every disaster-stricken people, made them courageous to save themselves, and strengthened their faith in reliving the tree. It is the best form of patriotic education. It can be seen that confidence is the core of the government’s handling of disaster-related crisis events. The government should conduct a series of public relations activities with confidence and rely on the current public opinion environment to promote people’s confidence in production and life as soon as possible so as to minimize disaster losses.Accident Crisis Public Relations - SincerityThe difficulty in dealing with accidental crises is that they are most afraid of rumours. People tend to hear the truth about the causes of accidents, the number of casualties, and property losses. Rumors have spread that the damage from such rumours is sometimes harder to repair than the accident itself. The public will therefore respond to thegovernment. Suspicion, followed by the government's rescue measures to resist emotions, affecting the process of accident relief, causing unnecessary losses. Therefore, the core of the accident-crisis crisis public relations is sincere. After the accident, the government should honestly announce the relevant data and the rescue process, indicating that the government's sincerity in dealing with the accident has given the people a true account and statement, and cannot adopt a containment method. Cover and cover up. The facts are indisputable. Everyone has the right to know facts. Covering can only hurt the hearts of the people. This kind of loss is more difficult to make up than the material loss. Sincerely, it is the starting point for the government to carry out the public relations crisis of accidents. It sincerely shows that the government can recognize its own mistakes and admit mistakes so that it can correct mistakes in its future work.Behavior Crisis Public Relations - DeterminationThe biggest feature of the behavioral crisis compared to the other two types of crisis is that it hurts people’s hearts. Due to the personal bad behavior of government workers, people have doubts about the impartiality of the government's work integrity, which runs counter to the government's view of promoting efficient and clean service-oriented government. Therefore, when the government responds to this kind of crisis, it should show its determination and must severely punish this kindof behavior. It must take resolute measures to put an end to this phenomenon, seek to restore the good image of the government, and provide the people with a fair and equitable working environment. The handling of such crises is also the most difficult and sensitive. It is also a serious problem facing our Party. In the face of common people’s doubts, governments at all levels should decisively express their resolve to deal with it, resolutely implement the principle of equality before the law, publicly review relevant cases, use the new media environment, carry out various public relations activities, and openly accept public opinions. Supervision allows the administrative power to operate well.In short, when the government engages in public relations activities in the event of a crisis, if it can adhere to the principle of faith, sincerity, and determination, and then compares the heart and mind with the characteristics of the new media environment, and improves and innovates in ways and means, we believe that we can certainly achieve positive and optimistic results. , get public support and form a good relationship between the government and the public.中文译文新媒体环境下政府危机公关研究作者：M Bowden摘要当今社会的一个特点是多种矛盾并存, 社会矛盾的频发也是政府遭遇危机的一个主要原因, 另一方面全新的媒体环境也在发生快速的变化,在面对复杂的媒体环境时,能否妥善处理危机事件,是目前政府执政能力的一大考验。
The case of CECT mobile: "China's dog" eventsIn February 2003, individual consumers find themselves in nanjing, mobile communications CECT928 purchase CLP screen have appeared a greeting "Hello," mean Chow "Hello, translationof Chinese consumers, the dog" to the media immediately. It immediately after the media exposure, a hangover. Many people think that this is the damage of national dignity, is for the Chinese people, many of the mobile phone insult to the manufacturer for users to view.Events on the marketing director of communications, CLP, flew to the nanjing, and that the user first contact problem. Immediately, CLP communications company public statement: 1, CLP communication as an important phone suppliers, has been to the development of national enterprise as own duty, adhering to the principle of the supremacy of users, "no harm national dignity of domestic users, ideas and behaviors,2 and CECT 928 is August 2002, with reasonable price and excellent performance and win customers. "Hello," mobile greetings, Chow is for "Hello, cute pet dog," is this phone humanized boot interface,3 and in charge of the principle of domestic buyers, buyers like this interface if users can provide free software CECT, upgrades, and after-sales service center address and phone number.CECT手机：“中国种的狗”事件2003年2月，南京的个别消费者发现自己购买的中电通信CECT928手机屏幕上竟出现一句问候语“Hello Chow”，翻译意思是“你好，中国种的狗”，消费者随即向新闻媒体反映。
政府危机公关外文文献翻译(含：英文原文及中文译文)文献出处：M Bowden. The Research of Government Crisis Public Relations under New Media Environment[J]. Public Relations Review, 2015, 3(1):72-79.英文原文The Research of Government Crisis Public Relations under New MediaEnvironmentM BowdenAbstractA feature of today’s society is that many kinds of contradictions coexist, and the frequent occurrence of social conflicts is also a major reason for the government’s crisis. On the other hand, the new media environment is also undergoing rapid changes. When facing a complex media environment, can The proper handling of crisis events is a major test of the current government's ability to govern. This article focuses on the analysis of the principled kernel dealing with crisis public relations, and changes the perspective that most researchers focus on the changes in the new media environment and puts forward their own innovation insights.Keywords: government crisis public relations; media environment; confidence; sincerity; determinationThe government crisis public relations under the new media environment is a problem that should be highly regarded by every government department. On the one hand, there are frequent mass crisis events during the transition period, SARS panic spread, earthquakes, milk powder incidents and other constant crisis events. The government’s ability to govern and social stability are both a severe test; on the other hand, the human society in the 21st century has entered a new era of information. People’s sources o f information are shifting from traditional television and newspapers to Internet, mobile phones, and electronics. Books and other emerging media. Microblogs, forums, communities, and other brand-new information exchange methods have enabled the government's official document release and foreign public relations to enter a new model. Based on the above two points, the government's crisis public relations has become a hot topic for various scholars.Conceptual analysisBefore analyzing the government crisis public relations, we must first clarify the concept of the crisis. According to the American scholar Rosenthal’s definition of the crisis: the crisis is a serious threat to the basic values of a social system and the structure of the code of conduct, and in the case of high time pressure and uncertainty, the key decision-making events must be made . The characteristics of a crisis are sudden, harmful, uncertain, and two-sided. The danger brought about by acrisis is very serious. Therefore, a full understanding of the meaning and characteristics of the crisis is the primary precondition for handling the crisis.The so-called government crisis public relations is the science and art of government to optimize the social psychological environment, influence the public, and resolve the crisis by means of communication, shaping the image, balancing interests, and coordinating relationships in order to survive and develop smoothly in the state of crisis. . Government crisis public relations is a kind of public administrative management process and behavior. Its important function is to provide the public with real and timely information on crisis events, and take various measures to minimize the harm of the crisis in order to win the public to the government. The understanding, support, and cooperation of public policies and emergency measures are necessary to further mobilize and mobilize social resources to lay the groundwork for the handling of crisis events.Misunderstanding of government crisis public relationsNegative processingThe negative treatment is the consistent attitude of many government officials to the crisis. They tend to be lucky for the crisis, and it is better not to happen. Once it happens, it adopts a containment method. It is as silent and silent as possible. Nothing happened. In fact,this is a deception. What's more, under the current media environment so developed, the government is in the supervision of every public. Weibo, video podcasting, these invisible eyes are constantly observing every corner of society, and it is impossible to ignore what has already happened.As for the crisis of luck, it is naive and the crisis is inevitable. American political scientist Huntington pointed out: "A highly traditional society and a society that has achieved modernization are socially stable and orderly, and a society that is undergoing rapid social changes and modernization of the social system transition. (Transitional society) is often full of various social conflicts and turbulence. Social conflicts occur frequently and various cultures interweave. It is inevitable that there will be some sudden crisis events. The negative thought is that the government must first overcome the crisis public relations and face the crisis. It is the right attitude to deal with the crisis.Too much effort in public relationsWith the rapid changes in the information age, the government has now fully realized. Therefore, some new public relations tools have been used. Officials open Weibo, answer online public questions, and public online videos, or sponsor various network draft events. , participate in the title television program to promote the city image and so on. These are the government's response measures under the new media environment.They can be described as flourishing, contending, and playing a positive role from the point of view of propaganda. Of course, we should fully recognize the impact of changes in the media environment on the public relations of the government crisis. Many scholars have also conducted a lot of research on the challenges posed by the government in response to the new network environment and media environment, and have put forward a lot of feasible suggestions. The government should take into account the changes in the media environment of public opinion while adopting a series of new methods to deal with it, advancing with the times, and taking the road of e-government. But we can't put the cart before the horse, we can only make fuss about ways and methods, and work hard, but instead ignore the essence of the government's crisis public relations: what kind of state of mind should the government treat the crisis?The Crisis Interpretation of Government Crisis Public RelationsWhen we interpret the core of government crisis public relations, we first classify the crisis and then classify it. According to the definition and characteristics of the crisis, combined with examples of crisis events that have occurred in recent years in China, we have divided the current crisis events into three categories: First, disasters, mainly natural disasters, earthquakes, forest fires, and volcanic eruptions. , tsunami, floods, windstorms, etc. Second, accidents mainly refer to serious accidents caused by human factors, such as mine accidents, food safety accidents,traffic accidents, construction accidents, medical frauds, public safety accidents, and public health incidents. The third is behavior, mainly referring to the misconduct of the staff of government agencies, causing some wrongdoings of evils, officials bribing bribes, using power for personal gains, breaking the law, and so on. Each of the three types of crisis has its own characteristics, and it is also different when it comes to crisis public relations. It should be categorized and interpreted.Disaster Crisis Public Relations - ConfidenceThe most striking feature of disasters is sudden and destructive. Once a natural disaster occurs, it is highly destructive, and the number of people involved is large. The affected area is wide, and the peopl e’s psychological vulnerability is scary. At this time, the public relations requirement for the government’s crisis is to express confidence. If the government is indiscriminate, the public will become more panicked. This panic will make the vicious impact of the disaster even worse. Only when the government handles these kinds of crises is full of confidence. The people can feel pragmatic and can actively cooperate with the government to develop a series of measures for self-rescue and reconstruction after the disaster. Therefore, all public relations activities of the government should be conducted around confidence, showing full confidence in dealing with disasters and using confidence to inspire the spirits of disaster-stricken people to rebuild.The scope of the earthquake affected by the earthquake, the number of people involved, and the seriousness of the situation do not need to be recounted. People talk about it today. In the face of the earthquake, the government achieved victory in earthquake relief with confidence. The first time, calm and calm, immediate deployment of earthquake relief work. The media around the world have given very high appraisals of the government’s confidence and ability in the face of this crisis. Facts have also proved that the confidence shown by the government in dealing with the crisis has infected every disaster-stricken people, made them courageous to save themselves, and strengthened their faith in reliving the tree. It is the best form of patriotic education. It can be seen that confidence is the core of the government’s handling of disaster-related crisis events. The government should conduct a series of public relations activities with confidence and rely on the current public opinion environment to promote people’s confidence in production and life as soon as possible so as to minimize disaster losses.Accident Crisis Public Relations - SincerityThe difficulty in dealing with accidental crises is that they are most afraid of rumours. People tend to hear the truth about the causes of accidents, the number of casualties, and property losses. Rumors have spread that the damage from such rumours is sometimes harder to repair than the accident itself. The public will therefore respond to thegovernment. Suspicion, followed by the government's rescue measures to resist emotions, affecting the process of accident relief, causing unnecessary losses. Therefore, the core of the accident-crisis crisis public relations is sincere. After the accident, the government should honestly announce the relevant data and the rescue process, indicating that the government's sincerity in dealing with the accident has given the people a true account and statement, and cannot adopt a containment method. Cover and cover up. The facts are indisputable. Everyone has the right to know facts. Covering can only hurt the hearts of the people. This kind of loss is more difficult to make up than the material loss. Sincerely, it is the starting point for the government to carry out the public relations crisis of accidents. It sincerely shows that the government can recognize its own mistakes and admit mistakes so that it can correct mistakes in its future work.Behavior Crisis Public Relations - DeterminationThe biggest feature of the behavioral crisis compared to the other two types of crisis is that it hurts people’s hearts. Due to the personal bad behavior of government workers, people have doubts about the impartiality of the government's work integrity, which runs counter to the government's view of promoting efficient and clean service-oriented government. Therefore, when the government responds to this kind of crisis, it should show its determination and must severely punish this kindof behavior. It must take resolute measures to put an end to this phenomenon, seek to restore the good image of the government, and provide the people with a fair and equitable working environment. The handling of such crises is also the most difficult and sensitive. It is also a serious problem facing our Party. In the face of common people’s doubts, governments at all levels should decisively express their resolve to deal with it, resolutely implement the principle of equality before the law, publicly review relevant cases, use the new media environment, carry out various public relations activities, and openly accept public opinions. Supervision allows the administrative power to operate well.In short, when the government engages in public relations activities in the event of a crisis, if it can adhere to the principle of faith, sincerity, and determination, and then compares the heart and mind with the characteristics of the new media environment, and improves and innovates in ways and means, we believe that we can certainly achieve positive and optimistic results. , get public support and form a good relationship between the government and the public.中文译文新媒体环境下政府危机公关研究作者：M Bowden摘要当今社会的一个特点是多种矛盾并存, 社会矛盾的频发也是政府遭遇危机的一个主要原因, 另一方面全新的媒体环境也在发生快速的变化,在面对复杂的媒体环境时,能否妥善处理危机事件,是目前政府执政能力的一大考验。
