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论文外文文献翻译
论文外文文献翻译

日趋完善的电子商务

摘自一周商业新闻要览

当2000年科技泡沫爆发时,备受炒作的网上公司好象随之蒸发了,众多的网上贸易也被迫流产。劫后余生网上公司无一不紧缩商务,好在与日俱增的互联网用户在激励着他们。现在,对网上公司的评价又有所提高了,并且很多.com公司的确也已开始赢利了,但工商界还是谨慎地评价互联网的潜能。尽管如此,有人已大胆的预言:世界上大量经济巨头不久都会以某种方式移师电脑空间。

据商务部不完全统计表明,去年网上零售额增加了26%,达到550亿美元。这听起来的确是一个很大的数目,但这仅相当于全球零售业总额的1.6%。大部分的成年消费者依然习惯于到“砖+混凝土”(bricks-and-mortar)的世界里消费。

其实商务部公布的数字仅涉及部分产业。例如,该数字虽然包括了网上旅游服务,这一电子商务界最成功也是增长最快的行业之一。IAC (InterActiveCorp),https://www.doczj.com/doc/f44962082.html, 和https://www.doczj.com/doc/f44962082.html, 两个站的拥有者,去年仅它一家就有100亿美元的营业额,包括航空业、宾馆业、出租车公司在内的竞争对手去年网上营业总额也有大幅攀升,但这些网上营业额攀升的企业在商务部的数字中并未得到体现。

同样,商务部的数字也没有包含财经服务、票务代理、网上色情(据<成人视讯(A dult Video News)>(去年美国网上色情业营业额高达20亿美元)等行业在内。另外大量与博彩业相关的商业形为(世界范围内的网上博彩业营业额高达60亿美元)也没有提及。

另外,商务部的数字虽然包括了拍卖网站的利润,却没有包含所拍卖成交货物的价值在内,据估算,其价值高达数百亿美元。去年仅eBay这家最大的拍卖网站出手的货物价值就高达240亿美元。按照商务部的界定,数十亿美元的成交货物总价值是没有包括其中的,况且很多B2B模式的商贸形为都是不公开的,例如Wal-Mart公司就明确地告诫其供货商,若想成为其2500亿美元的营业额的一部分,必需采用自己的运转体系。

由以上数字可以看出,电子商务已是很有规模了,并且正在发展壮大。但是网上交易额正受到离线交易的冲击,而离线交易又是电子商务的一个重要组成部分。

互联网正深深地改变着消费者的消费行为。目前,有1/5的美国人在到商店购买电子产品前,会先到网上去查询其最低价,以节省哪怕一毛钱。更让人吃惊的是,有3/4的美国人在购买新汽车时也会首先想到互联网,即使最后成交仍可能是用传统的方式---从经销商那购买,但他们会到网上去了解有关要购汽车的各种信息,并选定网上推荐的最好的经销商。有时,他们还会到相关网站上去打印自己感兴趣的汽车的图片等资料作参考。

作为资深调查顾问的Forrester先生提供的图表显示,在欧洲6亿消费者中,有半数采取在网上查询商品信息,然后离线购买的方式来消费。当然不同国家又有不同的消费习惯,例如在意大利和西班牙,采取在网上查询然后离线购买的人数大约是网上直接购买的两倍。但在德国和英国这两个最发达的网络国家里,二者基本相当。Forrester称,人们从网上购物一般都是从一些简单的物品开始的,如DVD光盘,然后向较复杂的商品过渡。在美国,二手汽车是一个增长最快的一个领域。

如果网站的顾客导购做的成功的话,人们看来是乐意采取网上购物方式的,现在网站正在变的越来越明智,它们给顾客更多更实在的服务。在不久的将来,网上购物占人们购物总额的比例肯定会有大的提高。

网站建设对商业行为来说意义重大。一个不注重网站建设的公司无异于是在商战中自杀。即便公司并不从事网上交易,网站也会成为人们了解其商标、产品及服务的门户。在电脑空间,一个无价值的网站往往预示着一个无价值的公司,他只会在人们的鼠标点击下被无情舍弃。所以一个成功的公司一定要建成一个优秀的网站,以确保它能出现在每次搜索结果

的前列。

对很多用户而言,一个搜索站点往往是他们进入互联网的切入点。全球知名的搜索引擎早已进入当代词典:人们会说他“Google”了一个公司,一个产品或是一个管道工。这种搜索行为也成为了互联网上最有成效的广告途径之一。并且这也是接近青少年这一顾客群体最好的方式,因为他们花在互联网上的时间远远超过看电视的时间。所有这些都说明,网上搜索成了互联网的一下个战场,例如,Google就是依赖其优异的搜索功能来抗衡Yahoo!和Microsoft。

另一条忠告就是公司最好在一家已拥有相当访问量的网站上登载自己的商品及服务。Ebay、Yahoo、Amazon正在某些方面成为众多公司的展示自己商品的巨大平台,不过一个公司要参与到这个平台中来,则必需经得住激烈的价格战。网上消费者往往会拿商品网上报价与当地商店里作一比较,甚至会与别的国家的售价进行比较,即使网上销售在境外是被禁止的,也会有大量的基于网站销售方式的业主积极去运作。

芝加哥Kellogg管理学院的科技教授Mohanbir Sawhney说,我们应清楚现今消费者购物行为的改变。例如,某人想买一部数字照相机,他会先到附近的商店里去考察实物,选好型号后,他会和售货员说:“我回去考虑一下再来”,然后他回家就会到网上去查该型号相机的最低售价,然后在网上订购。所以从这个意义上说,消费者已不再遵从传统的购物流程。不只是互联网上透明的价格使得消费者成为强势群体,网络也使得他们成为“薄情”一族,如果他们不喜欢某一网站则会毫不犹豫地离开。“网络是世界上最自私的场所”,Yahoo!执行总裁Daniel Rosensweig 称,“人们应用互联网可谓,随时、随地、随人所欲”。像Yahoo!这样,致力于寻找并提供客户需要的各种信息的网站并不在少数(Yahoo!每月据称有2。6亿访问者)。消费者最关心的就是最详实的商品名录及其报价,Amazon执行总裁Jeff Bezos 说:“我们经营的基础是消费者的信任”。Amazon现在已是世界闻名的图书经销商,以前它也曾在网上销售过其它产品,例如保健品、珠宝和精选的食品。Bezos先生认为除仓储超市里那些体积大价格低的物品外,他们甚至可以出售一切,这也是数以百万计的消费者选择eBay的原因。

即便如此,没有人会认为传统意义的商店可以消失,特别是那些“投机”性更强的领域。许多“砖+混凝土”的商店仍有着不凡的业绩,例如杂货市场等,但象音像和旅游市场则受到了来自互联网实实在在的冲击。作为互联网上最大的旅游代理商的Expedia旅游公司,其老板声称未来美国民众网上预订旅游服务的比例,将会从如今的20%上升到50%。Bezos 先生估计未来十年网上零售业将会达到零售总额的10-15%,并将深刻地改变人们的消费观念。

面对来势汹汹的网上营销,传统的商场将如何应对呢?Dell计算机公司的创始人Michael Dell先生,一直领导个人计算机的直销市场,他认为凭借各层销售商店去出售计算机的方式只能进陈列馆作为古董了,Dell采用的直销方式已收到了良好的效果。近来,Apple 和Sony的专卖店计划展示全部可以在网上查到的该品牌商品,也是应对措施之一。从长远看,网上和离线销售方式也必将融合,传统商店也将成为多种销售手段并存的集合体:打印出的商品名录、家庭电视直销、电视订货以及电子商务网站具全。但从消费者角度来说,从网上订货还是他们最为乐意的消费方式。

网上销售最大的优势就在于其低价,这是因为网上商品没有多层中转,于是也就没有多层加价,它们一般都是直接从生产厂家直接到消费者。如果在互联网上消费者可以买到最低价格的商品并能得到最好的服务,还会有人去其它地方购物吗?

当然,消费才在网上购物时,可能会面对欺诈行为。但随着互联网的发展,它传递商品信息速度进一步加快,加上提供同一商品的多家网站必然会考虑自己的长远发展,而争相提供准确翔实的商品信息和价格,并提供优质服务,以抓住更多的用户。所以网上市场肯定会

越来越完善。

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Inventory management Inventory Control On the so-called "inventory control", many people will interpret it as a "storage management", which is actually a big distortion. The traditional narrow view, mainly for warehouse inventory control of materials for inventory, data processing, storage, distribution, etc., through the implementation of anti-corrosion, temperature and humidity control means, to make the custody of the physical inventory to maintain optimum purposes. This is just a form of inventory control, or can be defined as the physical inventory control. How, then, from a broad perspective to understand inventory control? Inventory control should be related to the company's financial and operational objectives, in particular operating cash flow by optimizing the entire demand and supply chain management processes (DSCM), a reasonable set of ERP control strategy, and supported by appropriate information processing tools, tools to achieved in ensuring the timely delivery of the premise, as far as possible to reduce inventory levels, reducing inventory and obsolescence, the risk of devaluation. In this sense, the physical inventory control to achieve financial goals is just a means to control the entire inventory or just a necessary part; from the perspective of organizational functions, physical inventory control, warehouse management is mainly the responsibility of The broad inventory control is the demand and supply chain management, and the whole company's responsibility. Why until now many people's understanding of inventory control, limited physical inventory control? The following two reasons can not be ignored: First, our enterprises do not attach importance to inventory control. Especially those who benefit relatively good business, as long as there is money on the few people to consider the problem of inventory turnover. Inventory control is simply interpreted as warehouse management, unless the time to spend money, it may have been to see the inventory problem, and see the results are often very simple procurement to buy more, or did not do warehouse departments . Second, ERP misleading. Invoicing software is simple audacity to call it ERP, companies on their so-called ERP can reduce the number of inventory, inventory control, seems to rely on their small software can get. Even as SAP, BAAN ERP world, the field of

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Statistical hypothesis testing Adriana Albu,Loredana Ungureanu Politehnica University Timisoara,adrianaa@aut.utt.ro Politehnica University Timisoara,loredanau@aut.utt.ro Abstract In this article,we present a Bayesian statistical hypothesis testing inspection, testing theory and the process Mentioned hypothesis testing in the real world and the importance of, and successful test of the Notes. Key words Bayesian hypothesis testing; Bayesian inference;Test of significance Introduction A statistical hypothesis test is a method of making decisions using data, whether from a controlled experiment or an observational study (not controlled). In statistics, a result is called statistically significant if it is unlikely to have occurred by chance alone, according to a pre-determined threshold probability, the significance level. The phrase "test of significance" was coined by Ronald Fisher: "Critical tests of this kind may be called tests of significance, and when such tests are available we may discover whether a second sample is or is not significantly different from the first."[1] Hypothesis testing is sometimes called confirmatory data analysis, in contrast to exploratory data analysis. In frequency probability,these decisions are almost always made using null-hypothesis tests. These are tests that answer the question Assuming that the null hypothesis is true, what is the probability of observing a value for the test statistic that is at [] least as extreme as the value that was actually observed?) 2 More formally, they represent answers to the question, posed before undertaking an experiment,of what outcomes of the experiment would lead to rejection of the null hypothesis for a pre-specified probability of an incorrect rejection. One use of hypothesis testing is deciding whether experimental results contain enough information to cast doubt on conventional wisdom. Statistical hypothesis testing is a key technique of frequentist statistical inference. The Bayesian approach to hypothesis testing is to base rejection of the hypothesis on the posterior probability.[3][4]Other approaches to reaching a decision based on data are available via decision theory and optimal decisions. The critical region of a hypothesis test is the set of all outcomes which cause the null hypothesis to be rejected in favor of the alternative hypothesis. The critical region is usually denoted by the letter C. One-sample tests are appropriate when a sample is being compared to the population from a hypothesis. The population characteristics are known from theory or are calculated from the population.

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Infrared Remote Control System Abstract Red outside data correspondence the technique be currently within the scope of world drive extensive usage of a kind of wireless conjunction technique,drive numerous hardware and software platform support. Red outside the transceiver product have cost low, small scaled turn, the baud rate be quick, point to point SSL, be free from electromagnetism thousand Raos etc.characteristics, can realization information at dissimilarity of the product fast, convenience, safely exchange and transmission, at short distance wireless deliver aspect to own very obvious of advantage.Along with red outside the data deliver a technique more and more mature, the cost descend, red outside the transceiver necessarily will get at the short distance communication realm more extensive of application. The purpose that design this system is transmit cu stomer’s operation information with infrared rays for transmit media, then demodulate original signal with receive circuit. It use coding chip to modulate signal and use decoding chip to demodulate signal. The coding chip is PT2262 and decoding chip is PT2272. Both chips are made in Taiwan. Main work principle is that we provide to input the information for the PT2262 with coding keyboard. The input information was coded by PT2262 and loading to high frequent load wave whose frequent is 38 kHz, then modulate infrared transmit dioxide and radiate space outside when it attian enough power. The receive circuit receive the signal and demodulate original information. The original signal was decoded by PT2272, so as to drive some circuit to accomplish

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