商务英语综合教程IV(第三版)Unit6
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U6(large)quantities/大量a large quantities ofappalling a.骇人听闻的appliance n.用具be doomed to注定要…be/feel oblige to do sth.觉得应该做某事bewilder vt.使困惑bewildering a.令人困惑的burden n.负担by nature天生的byte n.字节CD-ROM abbr.只读光盘存储器childcare n.照料小孩comparative a.相比的concierge n.家政confine n.(pl)边界convention n.大会,惯例cope vi.(成功地)对付cram vt.硬塞入curator n.馆长decorate v.装饰discontent n.不满足,不满意distribution n.分布divert vt.使转向doom注定…eat into侵蚀empty-nester n.空巢者enslave使成为奴隶entomology n.昆虫学evade vt.逃避ever-increasing a.不断增长的existence n.存在expedition n.远征explosion n.剧增,爆炸famine n.饥荒fax n.传真forecast vt.预报fraction n.小部分frontier n.前沿futile a.无效的gender n.性别glitch n.小故障gratification n.满意,满足groom vt.梳洗honorary a.荣誉的journal n.期刊keep sb. up with sth.使…跟上形势laptop n.笔记本电脑millennium n.一千年minute a.极小的mobility n.流动性motorcar(BrE)汽车multiply v.增加,乘nurture vt.养育oblige v.效劳offspring n.孩子on the go繁忙;活动多perception n.看法,感觉peripherally ad.边缘地philosopher n.哲学家point the way to sth.指明方向pour in大量涌入pre-school a.学前的proliferate v.(数量)激增prosperity n.繁荣provoke vt.引起publication n.出版(物)reaction n.反应remedy n.补救办法retailer n.零售商retirement n.退休scholarship n.学术研究self-imposed a.自己强加的,自愿承担的set about开始着手shortage n.缺少shorthand n.简略表达singles n.未婚的人们sociology n.社会学streamline vt.使效率更高surfeit n.过量switch off(用开关)关掉syndrome n.综合症time-consuming a.耗费时间的time-pressed a.时间不足的toil vi.辛苦劳动transatlantic a.横越大西洋的unevenly ad.不均衡地,不平整地untangle vt.理顺voicemail n.语音邮件waste away挥霍掉zoology n.动物学。
商务英语综合教程3答案【篇一:商务英语综合教程3】ss=txt>一、基本信息课程编号: 024222007课程名称:体验商务英语综合教程3英文名称:intermediate business english course book课程性质: 专业基础课总学时:72学时学分:4学分适用对象:商务英语专业本科3年级学生先修课程:综合英语二、编写说明(一)课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期,与之前的综合英语课程衔接,使学生在掌握英语语言技能的同时,了解现代国际商务的现状,以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期,分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
(二)课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一,从培养高级应用型商务英语人才的目标出发,理论联系实际,旨在帮助学生在掌握英语语言技能的同时,了解现代国际商务的现状,以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达,熟悉现代市场经济条件下商务活动的各个方面和时代课题,如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标,本课程要求学生积极参与课堂讨论,在阅读的基础上,通过角色扮演和案例学习等方式,在完成交际任务中复用所学语言知识,提高交际能力,将自己的经历和观点融入交际活动之中。
(三)课程的重点和难点本课程的讲授时间为三个学期,分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元,单元设计以语言和商务技能为主线,商务词汇、语法的学习与讨论相结合,听力和阅读部分配有角色扮演等交际活动,最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式,学生在形式多样的任务活动中,掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力,达到语言水平和商务技能的同时提高。
1. Lively behavior is normal (活泼的举止是正常的) for a four-year-old child.2. Fast cars appeal to John (速度快的车对约翰有吸引力), but he can’t afford one.3. Dave required a lot of time to study the diverse arguments (各种各样的论据).4. I asked my boss for clarification (我要求我的上司进行澄清),and she explained the project to me again.5. Photographic film is sensitive to light (对光很敏感).6. Mutual encouragement (互相鼓励) can be a great help, especially in the early days.7. Jimmy cried when people made fun of him (拿他开玩笑).8. John won’t give up. He persists in his opinion (坚持他的观点).9. Ted always wants to be the focus of attention (成为注意的焦点).10. Is it cheaper if we buy our tickets in advance (我们提前买票)?1.However, the main drawback with this type of search engine (这种搜索引擎的主要缺陷) is its tendency to include too much information.2.She’s very generous with her time (她从不吝惜自己的时间)---always ready to help other people.3. You may have known someone else for 20 years and yet they will never be more than a casual acquaintance (他们永远只是泛泛之交).4. He doubted that the car was hers (他怀疑这车不是她的)because everyone knew she had no money.5. It’s impossible to forget such horrific events--- they will remain in the memory forever (它们会永远留在记忆中).6. In a word too often filled with uncertainties (在这样一个常常充满各种不确定性的世界上),it is nice to have a safety net, something you can rely on.7. The earthquake happened a year ahead of prediction by the research group (比该研究小组的预报提前了一年), but earthquakes are usually difficult to predict.8. I don't mind being awakened once or twice in the middle of the night by my roommate so long as she doesn’t make a habit of it (只要她不养成习惯).1. Their study shows that sports skills carry over into personal life (可以运用到个人生活中).2. I find myself call on the boys more often (更多地叫男生回答问题), because they tend to be the ones having trouble staying on task.3. I used to have trouble getting all the laundry put away (把要洗的衣服放好) before it was time to do the next batch.4. After her time in hospital, Jenny’s parents are afraid she has fallen behind academically (在学业上落后了).5. People are wondering who’s going to take over (谁会接班) when the old president dies.1. I think it is up to him to finish the work (这工作都得由他来完成)no matter how long it takes.2. We decided to sacrifice a trip for a new car (我们决定为买新车而放弃旅行),though it was really hard for us to make the decision.3. He tried not to involve his wife in the management of the company (让他的妻子参与公司的管理工作),because in most cases the advantages outweighed the disadvantages.4. It is of vital importance to future generations (对未来几代人都是极其重要的) that open spaces and parklands are protected and maintained to a high standard to keep the city increasingly attractive.5. We have reached the agreement at the meeting that the key to this problem is better planning (解决这个问题的关键是更好的策划).6. I propose pursuing this question further (继续深入讨论这个问题) by considering critically the four theories well-known in this area.7. The house was a completely original design (这个房子是完全新颖的设计)----neither the interior nor the exterior was copied of any existing buildings of the kind.8. Through all his life he has made efforts to promote the mutual understanding1. One of the reasons they became good friends (他们成为好朋友的其中一个理由) was that they enjoyed the same sports and music.2. We will learn by our own experience what is best, and not by following the footsteps of others (不是靠重复别人的足迹).3. He will play in two tournaments in Japan, which means he will miss the world cup (这意味着他将错过世界杯)in his home country.4. She wondered whether to say she missed him very much or to continue to keep silent(是否表白自己很想他还是继续保持沉默).She had to think about their relationship again.5. Her mind was soothed by memories of her dad and of the days when she wasa little girl living with dad in the country (她还是个小女孩时同父亲一起住在乡下的日子).6. No matter how insignificant the findings were at the time (无论调查结果在当时是多少没有意义), it is important to record all of them properly.7. Constantly being criticized by parents (总是受到父母的批评)can seriously hurt the children and won’t reinforce what the parents try to teach.8. The danger of going too far (做过头的危险)was always present because he1.He was finally offered the job on the strength of his good memory (凭借他的记忆力好)and the many exams he had passed.2.She favors a bit of adventure as well as a certain degree of self-government when her children's education is concerned(当涉及到她孩子的教育时).3.Most people who are sick with AIDS want to stay at home, rather than spend time unnecessarily in hospital(而不愿意毫无必要地呆在医院里).4.What if I choose to give small amounts of money regularly over a period of time (在一段时间内定期给少量的钱)instead of donating a large sum once for all?5.I am afraid, Mr. Peterson, the answer is that (答案是这样的)we have to be more efficient than our European competitors.6.The museum does not intend to focus on a particular aspect of modern art(并不打算只关注现代艺术的某个具体方面), but prefers to offer material for the public to study and compare.7.She has decided not to go for a drive on such a windy day even supposing a car was available(即便能搞到一辆车).8.I am well aware of the fact that you have cut yourself off from your past and have。
Unit 6 MarketingThis unit looks at marketing and the importance of branding. The various activities of the marketing process are referred to as the marketing mix. This means finding the right balance in relation to the four Ps: product, price, promotion and place. Getting the product right means identifying the right features and benefits to meet the needs of the target market. Brand differences can relate more to the image than to the features of a product, e.g. a product may be perceived as being at the top end of the market because of the way it is marketed, even though it may in fact resemble mass market products in terms of its characteristics. The price is linked with the positioning of the product; people may be willing to pay high prices for products that are perceived as upmarket(UK) or upscale(USA). On some products the mark-up can be considerable, whereas on other high-volume products, the profit margin may be small. Promotion needs to be linked to the positioning of the product. The product‘s benefits may be communicated in many ways: through advertising, or exhibiting at trade fairs—or simply by the way the product is presented (e.g. an elegantly packaged perfume sold in the right place may promote itself). Place relates to the distribution of the product. How does the product reach the customer? Who is involved in the distribution channels? What is the relationship between wholesalers, distributors, resellers and / or retailers? This consideration of the marketing mix relates principally to consumer marketing. Yet in fact, most business takes place between companies: marketing in such a context is industrial or business-to-business marketing.Warming up1Ask Ss to discuss the questions in pairs then share their views with the class. Ask Ss to give the adjectives they associate with their favorite brands. Do the adjectives describe concrete features of the products (e.g. tasty, low-calorie, reliable, cheap) or values and aspirations (e.g. trendy, sophisticated, refined)?Choose one of the well-known branded products Ss discussed. Discuss together the marketing mix(the four Ps) for that product. Then ask Ss to work in pairs and each to choose another product that they mentioned. Ss work through the four Ps again. In feedback ask Ss if they consider themselves to be a typical customer for the brand.Elicit reasons for their views.21 C (American Express)2 D (Apple)3 E (Energizer batteries)4 B (L‘Oréal)5 A (Hershey‘s)Understanding the text1The text matches most closely with the views of Wally Olins.21 D2 A3 D4 D31 T2 F3 F4 F5 TLanguage work11 C2 B3 C4 A5 B6 A7 C8 A21 competition2 markets3 marketers4 pitches5 effective6 consumers7 customers8 impressed9 cynical31 with2 to3 into4 on5 to6 of7 up8 on41 distribution2 organization3 successful4 qualification5 analysis6 advertising7 creative8 extending51Companies are not only simply showcasing product features; now they focus on marketing aspirations and the dream of a more exciting lifestyle.2 A strong brand could be an effective barrier (which is a cost that must be incurredby a new entrant into a market that incumbents do not have or have not had to incur) to entry for competing products.3They are increasingly cynical about marketing and shows little interest to those advertising messages.4While consumers have changed completely, marketing is still the same.5Brands will promise quality products, a more desirable lifestyle and an image of social responsibility.1有人指责品牌是万恶之源:威胁我们的健康,破坏我们的环境,误导我们的孩子。
Unit 5 Banking and PaymentRelated InformationAs being paid in full and on time is of the utmost concern to exporters, the level of risk in extending credit is a major consideration. There are several ways in which the exporter can receive payment when selling his products abroad, depending on how trustworthy he considers the buyer to be. Typically with domestic sales, if the buyer has good credit, sales are made on open account; if not, cash in advance is required. For export sales, these ways are not the only common methods. Listed in order from most secure for the exporter to the least secure, the basic methods of payment are:Cash in advance;Documentary letter of credit;Documentary collection or draft;Open account;Other payment mechanisms, such as consignment sales.Cash in AdvanceReceiving payment by cash in advance of the shipment might seem ideal. In this situation, the exporter is relieved of collection problems and has immediate use of the money. A wire transfer is commonly used and has the advantage of being almost immediate. Payment by check may result in a collection delay of up to six weeks. Therefore, this method may defeat the original intention of receiving payment before the shipment.Letter of CreditA Letter of credit is a document issued by a bank (issuing bank) stating its commitment to pay someone a stated amount of money on behalf of a buyer so long as the seller meets very specific terms and conditions. Letters of credit are more formally called documentary letters of credit.Before payment, the bank responsible for making payment on behalf of the buyer verifies that all documents are exactly as required by the letter of credit.If an exporter is unfamiliar with the credit risk of the foreign bank, or if there is concern about the political or economic risk associated with the country in which the bank is located, it is advised that a letter of credit issued by a foreign bank be “confirmed” by a local bank in the exporter’s country. This means that th e local bank adds its pledge to pay to that of the foreign bank. Letters of credit that are not confirmed are called “advised” letters of credit. The local department of commerce district office or an international banker will help exporters determine whether a confirmed or advised letter of credit is appropriate for a particular transaction.1. Types of Letter of Credit①Irrevocable/Revocable:A letter of credit that cannot be amended or cancelled without prior mutual consent of all parties to the credit is irrevocable. Such a letter of credit guarantees payment by the bank to the seller/exporter so long as all the terms and conditions of the credit have been met. This is the most popular form of letter of credit.A revocable letter is one that can be cancelled or altered by the drawee (buyer) after it has been issued by the drawee’s bank. Revocable letters of credit are rarely used because of security concerns.②Confirmed/UnconfirmedA confirmed letter of credit is when a second guarantee is added to the document by another bank. The advising bank, the branch or the correspondent through which the issuing bank routes the letter of credit, adds its undertaking and commitment to pay to the letter of credit. This confirmation means that the seller/beneficiary may also look to the credit worthiness of the confirming bank for payment assurance. The irrevocable and confirmed letter of credit is the most popular form of letter of credit in Chinese international export.An unconfirmed letter of credit is when the document bears the guarantee of the issuing bank alone. The advising bank merely informs the exporter of the terms and conditions of the letter of credit, without adding its obligation to pay. The exporter assumes the payment risk of the issuing bank, which is typically located in a foreign country.③Transferable L/CA transferable L/C refers to a letter of credit that can be redirected at the s eller’s request. These are used when an export broker is involved. Once all conditions on the letter of credit are met, the broker’s bank receives the payment, takes out his commission, and completes the transaction as negotiated.④Sight/Time L/CA sight letter of credit requires payment to be made upon presentation of the specified documents while a time letter of credit states that payment is due within a certain time (usually 30, 60, 90, or 180 days).Changes made to a letter of credit are called amendments. The fees charged by the banks involved in amending the letter of credit may be paid either by the buyer or the seller, but the letter of credit should specify which party is responsible. Since changes are costly and time consuming, every effort should be made to get the letter of credit right the first time.An exporter is usually not paid until the advising or confirming bank receives the funds from the issuing bank. To expedite the receipt of funds, wire transfers may be used. Bank practices vary, however, and the exporter may be able to receive funds by discounting the letter of credit at the bank, which involves paying a fee to the bank for this service. Exporters should consult with their international bankers about bank policy on these issues.2. L/C Payment Procedure①The importer applies to open an L/C to the seller through a bank who can open the L/C.②The issuing (opening) bank issues the L/C, sending it to the advising bank by airmail or (morecommonly) electronic means such SWIFT (Society for Worldwide Interbank Financial Telecommunications). The advising bank will inform the exporter of the establishment of the L/C.③The exporter will check all the terms and conditions listed in the L/C. If all terms andconditions are as agreed, the exporter will arrange the shipment within the time specified in the L/C.④After the goods are loaded on board the ship without any damage, the captain will issue theclean bill of lading to the exporter.⑤The exporter will draw a draft for the invoice value and sends it accompanied by the clean billof lading and other relevant documents to the exporter’s bank (negotiating bank) to gather the payment. Only with a clean bill of lading can you claim the ownership of the goods.⑥The negotiating bank will send the draft with the clean bill of lading and relevant documents tothe opening bank.⑦The opening bank will inform the importer that all documents are received⑧The importer will go to the bank to make the payment to get the clean bill of lading andrelevant documents. With all of these documents, the importer can clear the import customs and pick up the goods after the goods arrive on the destination sea port.⑨The opening bank will credit the proceeds to the exporter’s account through the negotiatingbank.Lead-in1. ListeningPassage 11. C2. DTape Script:Although the type of services offered by a bank depends upon the type of a bank and the country, services provided usually include:1. Lending out money to companies and individuals2. Issuing checking and saving accounts3. Cashing checks4. Facilitating money transactions such as wiring transfer and cashier checks5. Issue credit cards, ATM cards, and debit cards6. Storage of valuables, particularly in a safe deposit boxPassage 21. C2. BTape Script:If you pay for imports in advance, you risk finds that the goods never turn up, or are faulty. Recovering your money or getting compensation can be very time consuming and expensive, and may even prove impossible.You can protect yourself by using suitable payment terms. It is not uncommon to ask suppliers to offer you credit.Suppliers may prefer you to use a documentary collection. This payment method helps protect them if you fail to pay after delivery. Your bank can advise you on what is involved.In many cases, the supplier may want you to use a letter of credit. This is the general practice in international trade if the order size is large enough.2. Spot DictationTape Script:1.deal with reliable suppliers2.assess product quality3.Investigating suppliers’ management systems can help reassure you4.who mistreat their employees.5.outsource any work to subcontractors6.Enforcing your contractual rightsText ALanguage Study1. payment n.①the act of paying or the state of being paid 支付,偿还◆He proposed a payment by T/T.◆We will make payment when the draft is presented to us.②the amount paid 支付的款项◆We received the payment in time.pay vi. & vt. 支付,付款; 偿还,payer n. 支付者, 付款人payee n. 收款人, 领款人2. consignement n.①the act of consigning 委托,寄售的行为◆We can conclude the deal on consignement.◆Consignment provides that payment is made only on completed sales.②something consigned 交付、寄售的东西◆It is expected that the consignment will be ready for shipment in the early part of August.◆The consignment will leave Tianjin by s.s.“Eastwind”.consign v.交付,寄售consignee n. 受托人,收货人consignor n. 委托者, 发货人, 寄件人, 交付人3. clear①vt. to settle a debt 结清,付清◆The account shall be cleared up before the end of each year.②vt.&vi. to comply with customs and harbor requirements in discharging a cargo or in leaving or entering a port 办理结关手续◆Goods going through clearing shall be inspected.clearance n.结关;结算,清算4. draw①vt. & vi. to use (a check, for example) when paying 开支票使用支票等付款◆We are drawing on you at sight for the value of your last purchase.◆You can draw on us a 60-days draft.②vt. to withdraw (money) 提取(钱)◆You can draw the money out at any time you like.drawings n.用汇票支付的金额drawer n.开票人开立汇票索款的人drawee n.(支票、汇票等的)付款人5. honourvt. to pay or to accept 承兑,兑现◆The buyer shall honour the draft when it is presented to him.◆The draft is honoured when it is due.dishonour vt.不兑现,不承兑6. negotiable a.①transferable from one person to another 可转让的,可流通的,可议付的◆The seller shall send three negotiable B/L to the buyer immediately after shipment is made.◆A full set of negotiable shipping documents shall be made out to order.②easy or possible to negotiate or be negotiated 可协商的◆This issue is negotiable through friendly discussion.non-negotiable a.不可转让的,不可议付的non-negotiable B/L 提单副本negotiation 议付,转让7. address vt.①to dispatch or consign 寄送,托运派遣或寄送◆The drawer addressed the draft to the drawee.②to mark with a destination 写地址标注目的地◆Would you please pass on the letter addressed to your Shanghai branch?◆The letter is addressed with an unclear name.8. bear vt.①to carry on one’s person; convey亲自携带;运输◆The person who bears the draft has the right to take delivery of the goods.②to be accountable for; assume 负责,对……负责;承担责任◆The extra premium will be borne by the buyer.◆The insurance company will bear the responsibility if proper coverage is insured.bearer n.持有人9. accept①vt. to consent to pay 承兑, 同意偿还◆The supplier’s draft at 60 days will be accepted by the bank’s correspondent in India◆The latter accepts it by signing the draft on the back and the draft will be countersigned bythe banker so that it gives the seller the guarantee of the bankers’.②vt.&vi. to receive (something offered), especially with gladness 接受◆We have persuaded our manufacturers to accept this order◆We agree to accept the goods in 3 shipments.acceptable a. 可接受的,可承兑的acceptance n. 接受,承兑acceptor n.承兑者10. due a.①expired 到期◆The draft falls due on May 30.◆The drawee shall pay the draft when it comes due.②owed 应付的,欠的◆We have received the remittance, but have to point out that 500,00 is still due to us.◆The commission due to you will be paid at the end of this month.overdue a. 超时,过期11. issue①vt. to open or draw 开具(汇票),开立(信用证)◆We have received your L/C No.4062 issued by ABC Bank.◆We would prefer you to issue your L/C as stipulated so that we can continue our friendlybusiness relations.②n. a matter of public concern, a question 议题公众关心的事物,问题◆This issue arouses many public interests.issuer n.开立人,开具人12. investigatevt. to observe or inquire into in detail; examine systematically 调查详细地观察或查询;系统地检查◆We will investigate the claim you made carefully and let you know the result soon.◆The matter will be investigated to avoid similar occurence.investigation n.调查investigator n. 调查者13. clean a.①with no documents光票,无跟单有价证券◆Draft that has no documents with it is clean.◆A clean draft is different from the documentary draft.②having no marks清洁的,无不良记录的◆A full set of clean on board B/L shall be prepared according to the L/C stipulations.14. remitvt.&vi. to transmit (money) in payment汇款登记入帐◆Remit the money to me after you go back to your corporation.◆Father remit the money to me on the first every month. Remit by cheque.remittance n. 汇寄,汇寄的款项remitting bank 汇款行15. endorse vt.①to write one’s signature on the back of (a check, for example) as evidence of the legaltransfer of its ownership, especially in return for the cash or credit indicated on its face(支票等的)背书签名于(支票的)背面以作为合法转让其所有权的证据,尤其是作为对标于其正面的现金或信用卡的交换◆A full set of clean on board ocean B/L is made out to order, blank endorsed.◆The endorsed documents prove the transfer of ownership.②to place (one’s signature), as on a contract, to indicate approval of its contents or terms. 签署,批准签署(签名),如在合同上,表明对其内容或条款的赞同◆The other party agrees with the contract by endorsing on it.endorsement n.背书, 签注(文件), 认可16. surrendervt. to render, to give out, to deliver 交出,给出,让与◆We therefore think it would be unwise to surrender the enclosed documents on a D/A basis.◆The documents can be surrendered only after payment.17. obligatevt. to bind, compel, or constrain 使负有责任或义务◆The contractual parties are obligated to execute the terms and conditions in the contract.◆As contracted, the buyer is obligated to make payment before taking delivery of the goods. obligation n.义务,责任Translation of the Text银行支票与汇票在出口到国外时,从几百美元到几千美元的小笔订单常用银行支票与汇票来支付。
Unit 3 ContractRelated InformationContracts play a very important role in business environment. So a good contract are vital to each transaction. These nine tips will help you draft a good contract.1. Write clearly.Ambiguous language in a contract can lead to misunderstandings, delays, frustration —even litigation. Make sure that both parties’ responsibilities are clearly outlined.2. Draft complete contracts. Many contracts fail or create confusion because they are incomplete. The omission of important terms or expectations can lead parties to assume — incorrectly — that the terms are understood or implied. Make sure that all key statements or representations — from both parties — are spelled out clearly.3. Look at sample contracts and forms. The best way to begin drafting a contract is to look at several sample forms that are similar to the document that you want to create. Sample forms can alert you to issues you might not have considered, and they can provide strong, standard language for your contract.4. Don’t rely on a standard form or sample contract.Standard forms may or may not be applicable to your situation — and they might have been drafted for the benefit of the wrong side. Most forms are simply a starting point and must be customized for your particular transaction.5. The writer always has the advantage. You almost always want to draft the first draft. Creating the contract language gives you a tremendous advantage in shaping the negotiation, as you can include clauses that you want and structure the deal in a favorable way for your business.6. Make your contract look like a standard form. Sometimes it helps to make your contract look like a preprinted standard form, even though you may have carefully drafted it for your benefit. With the use of word processing or desktop publishing this isn’t hard to do, and the other side may be less inclined to negotiate if they think your agreement is “standard”.7. Be aware of legal requirements.Certain types of contract provisions may be legally questionable (such as some non compete clauses in some instances), and other provisions may need to be bold faced or in all capital letters to be effective. Also, certain kinds of contracts have required terms, language or clauses. A good business lawyer can point these out for you.8. Attach exhibits. Sometimes it’s a good idea to append attachments or exhibits to a contract. In addition to providing specific examples in certain cases, it enables you to use your base contract for many different transactions, while placing all specific documents that are particular to the transaction in an addendum or exhibit. But remember to refer to the addendum or exhibit in the main contract.9. Include boilerplate.You must include good “boilerplate” or “miscellaneous” clauses at the end of your contract. This standard language may seem trivial but can end up being tremendously important in the event of a dispute. For example, Attorney’s Fees Provisions is boilerplate that says the legal fees and costs of the prevailing party will be paid by the non prevailing party. This can amount to a lot of money in some lawsuits.Lead-in1. ListeningPart 11. B2. CTape Script:A: Mr. Bright, we have drawn up a contract based on our previous talks. Please go through it to see if there is anything inappropriate in the contract.B: Thank you. I think everything is ok except some points.A: What exactly?B: The first point is about packing. The contract shows that the goods should be wrapped in paper. But I think plastic sheets are the best choice. That will help protect the goods from moisture. A: Yes, you’re right. Any other problem?B: The last point is about the terms of payment. The contract stipulates that the payment is to be made by D/A. This is not our usual practice. I think L/C would be better.A: If you insist, we’ll agree to make payment by L/C.B: Thank you for your cooperation.A: We’ll revise the contract this evening and have it ready tomorrow.Part 21. T2. F3. F4. TTape Script:A: Mr. Wang, here is the revised contract. Would you please go over it again before we sign it? B: Everything is perfect.I don’t think I have any question about it. Shall we sign the contract now? A: Yes, please sign your name here and there. OK, now both of us have two copies of the contract: one in English and one in Chinese.B: Thank you very much. I’m so glad that through long and hard negotiations, we managed to make a deal. Let’s drink to our successful negotiation and future cooperation.A: Cheers !2. Spot Dictation1. contract2.parties3. strategies4. perform5. laws6. compromise7. draft8. concernsText ALanguage Study1. adopt vt.①take over and have or use sth. as one’s own 采纳,采用◆All thress teams adopted difftrent approaches to the problem②take sb into one’s family,esp as one’s child 收养(某人)◆Having no children of their own they decided to adopt an orphan.adoption n. 采纳,采用,收养2. bind(bind -bound-bound)①vt. impose a duty of legal obligation on sb (to do sth) 约束,使负有义务◆The agreement binds her to repay the debt in full with six months②vt. tie or fasten with rope, string, etc 捆绑或绑紧◆He was bound to a chair with a strong rope so he couldn’t escape.binding a. 有法律约束力的3. draft①vt. make a preliminary version of (a document) 草拟,起草◆Mr. Brown was responsible for drafting the contract in this deal.②n. rough preliminary written version of sth 草稿,草案◆This is only the draft of the contract, but what do you think of it?③n. written order to a bank to pay money to sb 汇票◆We’ll be unable to meet these drafts.sight draft 即期汇票time draft 远期汇票4. dispute①n. argument; debate 争吵,争端,辩论◆How to settle a dispute is a difficult point in business.②vi./vt. argue;debate 争论,争执,辩论◆The businessmen always dispute with each other on various issues.◆Both parties disputed at great length how they should do.5. stipulate①vt. state sth clearly and firmly as a requirement 明确要求,规定(某要求)◆We shall make shipment within the date the contract stipulates.◆We stipulate that our salespersons must be polite to the customers at any time.stipulation n. 规定,约定6. valid a.①legally effective because made or done with the correct formalities; legally usable oracceptable 有法律效力的,有效的,得到认可的◆The contract is not valid if it were not signed by the both parties involved.◆Global Penfriends requires all members to provide a valid e-mail address for contactpurposes.②a. (of arguments , reasons, etc) well based or logical; sound (指论据、理由等)有充分根据的,符合逻辑的,确凿的◆I think illness is a valid excuse for being absent from work.◆Her objection to the plan is valid.validity n. (法律上)有效,合法性7. obey vt.①do what one is told or obliged to do 遵守,服从,顺从◆The society has a right to expect people to obey the law.◆The bank must obey its customers’instructions but those of anyone else.②carry out (a command) 执行命令◆The soldier didn’t obey the general’s instructions.8. breach①n. breaking or neglect ( of a law, an agreement, a duty, etc) 违犯,违反(法规,协议,职责等)◆It’s clearly a breach of the contract.◆Such failure or delay shall not be deemed a breach of this contract.②n.break in friendly relations between people or groups 友好关系的中断,破裂◆A trivial misunderstanding caused a breach between them.◆This great event leads to a breach of diplomatic relations between these two countries.③n.opening, eg. one made in a wall by attacking forces or the sea 缺口,裂口,突破口◆The huge waves made a breach in the sea wall.④vt. break or neglect (a law, an agreement, a duty, etc) 违反,违犯(法规,协议,职责等)◆Union officials declared that the action breached the agreement.9. fulfil vt.①perform (sth) or bring (sth) to completion 履行(某事),使(某事)实现◆After joining the WTO, we will earnestly fulfill our commitments.◆The question is how to fulfill our production plan as soon as possible.②satisfy (sth); answer 满足(某事),符合◆It may be difficult and impractical to work out a policy aimed to fulfill all possibleemployees’needs.◆Do you think he fulfill the conditions of entry to a university?fulfilled a. 满意的,满足的fulfillment n. 满意,满足10. violate vt.①break or be contrary to ( a rule, principle, treaty, etc) 违反,违背(规则、原则、条约等) ◆This action appears to violate the practice of business.◆Peter will be fired from the post because he violated the rules of the company.②disturb or interfere with ( personal freedom, etc) 干扰,侵犯(个人自由等)◆Everyone has no right to violate the privacy of others.violation n.违反,违背,干扰,侵犯11. award①vt. make an official decision to give sth to sb as a prize, as payment, or as a punishment判定,裁决,颁发,授予◆The court awarded him damages of 50000.②n. decision to give sth made by a judge, etc. 裁定,裁决◆The award for this contest was made by a jury of five experts.◆The award may be made public only with consent of both parties.12. compelvt. make sb do sth; force 使(某人)做某事,迫使,强迫◆Nothing can compel me to do such a thing which is not related to this deal.◆We hope you will not compel us to take such unpleasant action to solve this matter. compelling a. 引人入胜的,惹人注目的Translation of the Text商务交往中的合同对于各类的企业来说,最主要的一项法律协议就是合同。
Pretty clearly, anyone who followed my collection of rules would be blessed with a richer life, boundless love from his family and the admiration of the community.显而易见,只要跟着我整理的规则将拥有一个富裕的生活,还有来自他的家庭和社区那无穷无尽的爱。
Be spontaneous in showing affection.在展示的是自发的感情。
A sincere compliment is worth its weight in gold.真诚的赞美是值得重量的黄金。
Meet your child at his own level.满足你的孩子在自己的水平。
There was a series of shrieks down the hall. I found Gretchen in tears.有一系列的尖叫声大厅。
我发现格雷琴在泪水中。
The most trivial chore can prove rewarding if approached with zest.最琐碎的家务可以证明奖励如果处理的热情。
I struck up a conversation with kit, trying to establish some kind of rapport.我建立了一个谈话装备武器,试图建立一种和睦的关系。
You never bothered with small talk before, why start now?你没耐心地闲谈之前,为什么现在开始吗?Every night for weeks there had been much preaching, singing, praying, and shouting, and some very hardened. Sinners had been brought to Christ, and the membership of the church had grown by leaps and bounds.每天晚上在周已经多了说教,唱歌,祈祷,和叫喊,一些非常坚硬。
商务英语综合教程U1-U7课后答案Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporation Chief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本,股⾦总额以⼈为本的解决⽅案精于⼼简于形对客户的深⼊了解⼯业⾰命回收利⽤3.Translation:宝洁公司始创于1837年,是世界上最⼤的⽇⽤消费品公司之⼀。
2007财政年度,公司全年销售额达682亿美元。
在《财富》杂志评选出的全球500家最⼤企业中,排名第74位。
宝洁公司在全球80多个国家设有⼯⼚或分公司,所经营的300多个品牌的产品畅销160多个国家和地区,其中包括美容护理、居家护理、吉列产品等。
每天,在世界各地,宝洁公司的产品与全球消费者发⽣着三⼗亿次亲密接触。
宝洁⼤中华业务区包括1988年成⽴的中国⼤陆分公司、1987成⽴的⾹港分公司和1985年成⽴的台湾分公司。
⼀九⼋⼋年,宝洁公司在⼴州成⽴了在中国的第⼀家合资企业-⼴州宝洁有限公司,从此开始了其中国业务发展的历程。
宝洁总部位于⼴州,⽬前在⼴州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及⼯⼚,并在北京设⽴技术中⼼。
⼆⼗年来,宝洁取得了飞速的发展,主要表现在:建⽴了领先的⼤品牌宝洁公司是中国最⼤的⽇⽤消费品公司,年销售额超过⼆⼗亿美元。
我们在参与竞争的领域内占据了最⼤的市场份额。
Unit 6 Transportation and Shipment Related Information 1. Ship Structure Ships are the conveyances running at sea. There are largesize and smallsize ships. However, their structures are almost the same. They are mainly composed of shell, frame, deck, holds and tanks, and the superstructure.
2. Ship Types There are many types of ships that transport cargoes at sea. According to their use, the cargo ships can be divided into dry cargo ships and tankers. Dry Cargo Ship According to the loaded cargo, structure and components, dry cargo ships can be divided into such as follows: ① General cargo ship General cargo ships refer to the ships that run termly in the busy cargotransporting shipping lines and mainly transport grocery. The speed of these ships is fast. ② Bulk cargo ship Bulk cargo ships refer to the ships that transport bulk cargoes without packaging. According to the types of transported cargoes, bulk cargo ships can be divided into grain ships, colliers and ore ships. ③ Refrigerated ship Refrigerated ships refer to the special ships for transporting refrigerant cargoes that are perishable. There are refrigeration systems in the ships, and the temperature in the ship can be set to meet the requirements of cargoes in each floor. ④ Container ship Container ships can be divided into partial container ships, complete or full container ships and variable or convertible container ships. ⑤ Roll on/roll off ship Rolling loading ships are mainly for transporting cars and containers. Loading devices are not necessary for these ships. Usually, uncorked slope is installed on the side or in either end of the ship to join the ship to the dock. While loading and unloading cargoes, cars or trail cars can directly drive into or out of the ship cabins. Tanker ① Oil Tanker is a cargo ship designed to carry crude oil in bulk ② Liquefied natural gas carrier is a cargo ship designed specially to carry liquefied natural gas.
3. Ship Tonnage Ship tonnage is the unit for calculating ship size, which can be divided into two classes: weight tonnage and dimension tonnage. Weight Tonnage Ship weight tonnage is the unit for calculating ship weight. 1,000 kilograms is used as 1 metric ton, 2,240 pounds as 1 long ton, or 2,000 pounds as 1 short ton. Presently, the metric system is usually applied as the calculating unit. Ship weight tonnage can also be divided into two classes: displacement tonnage and dead weight tonnage. ① Displacement tonnage Displacement tonnage is the number of tons of water weight that a ship in the water displaces, which are also the tons of the ship weight. ② Dead weight tonnage-D.W.T. D.W.T. sometimes termed deadweight carrying capacity, refers to the carrying capacity of a ship in transportation. It comprises the cargo, stores, ballast, fresh water, fuel oil, passengers, crew and their effects. It can be divided into two classes: gross D.W.T. and net D.W.T. Gross Dead Weight Tonnage: It refers to the maximum loaded weight that is restricted with the loaded line. It is the total of the weight of loaded cargoes, necessary fuel, freshwater and other spare material. Net Dead Weight Tonnage or Dead Weight Cargo Tonnage—D.W.C.T.: It refers to the maximum weight of loaded cargoes that a ship is capable of transporting. It is also called loadedcargo tonnage. It is the margin of the amount of necessary storage of fuel, freshwater and other spare material subtracted from the total of shipload. Registered Tonnage Registered tonnage is the unit used in ship registration in marine countries, which takes ton as the computing unit. One registered ton is equal to 100 cubic feet or 2.83 cubic meters. Ships’ dimension tonnage can also be divided into gross and net registered tonnage. ① Gross registered tonnage (GRT) Also called gross dimension tonnage, it refers to the total inner space or volume of all closed sites in the spaces on board. ② Net registered tonnage (NRT) Also called net dimension tonnage, it refers to the difference between the gross tonnage minus the amount of space that is not used for shipping cargoes. It is the equivalent cargo tonnage that the ship can be loaded.
Lead-in
1. Listening Passage 1 1.A 2.C 3.B Tape Script: In shipping goods abroad, the exporter has various alternative methods. These include ship, truck, rail, air and parcel post. The choice will depend on the nature of the product (light or heavy, fragile or sturdy, perishable or durable, high or low in value per cubic meter, etc), the distance to be shipped, available means of transportation, and relative freight costs. For goods having high weight or cubic capacity or value ratio, the usual method of shipping overseas is by ocean cargo vessel. However, when speed is essential, air cargo may be preferred, although more expensive. For example, ski jackets are shipped from Germany to Japan by sea but towards the end of the ski season, air cargo is used.