Good Faith is The Foundation of Business Ethics
Good faith is honest and trustworthy. No matter for enterprise or individual, the
good faith is living and mandatory for fight the market. Good faith also the foundation
of sustainable development is indispensable. "Integrity, dedication, love" as the
enterprise and staff conscientiously abide by business ethics and professional ethics, is
the inherent requirement of "everything for customers" core values, and create "the
first brand" and the inevitable choice of foundation in one hundred.
People should have good faith, the enterprise also. Good faith, just don't cheat
customer, do not do anything against social morality. As a businessman in the future,
we should pay more attention to good faith. Every profession has its own industry
essential quality and requirement, the doctor asked good-hearted; Teachers demand
accountability. In our life, there are a lot of enterprise by the loss of good faith
towards collapse examples, how ever before have a good reputation, as Benjamin
Franklin said, slip, can you stand up immediately; Faithless, you may never recover.
When companies lose honesty, its credibility in consumers' mind decline substantially.
An enterprise of dishonesty, not only can destroy their hard-won brand management
for many years, it will also bring tremendous negative influence to the society and
consumers.
Business is essentially to provide goods and services for society, in order to let
the masses of consumers to smooth consumption, convenient to get to the service they
want. On the basis of this, due your business profits. Only when bring happy about
your product or service to consumers, benefit from it, is to satisfy the conditions in
front of, behind will have a long-term profit. For this purpose, to a greater emphasis
on the importance of integrity, no consumer satisfaction, there will be no interest, it is
an immutable law. Just like the relationship between environment and economy
development, blindly pursue economic development, ignored the role of nature, then
it will be merciless to destroy everything for the sake of economic development
construction. Only when the economy develops, pay attention to the harmony with
nature, ability is lasting.
In good faith on this, ]many of China's enterprises do some developed western
countries enterprise case worthy of our in-depth study, such as in just a few short
years, the rapid development of the Krispy Kreme Doughnu. It has the advantage that
adhere to the consistent belief, put customers' health first, continue to provide
customers with delicious, high quality products. Every day in the "krispy kreme
theater", customers can watch the whole process of krispy kreme production through
the transparent glass. When the customer can see the production process, not only for
their long wait to increase some interesting, but also adds credibility to your business.
This is the performance of the enterprise honesty, food industry, also do a is
established on the basis of consumer demand, people-oriented, and seek another, at
the cost of their lives. Of course, god is fair, the corresponding practice will get the
corresponding returns, a ladder, a come to an end.
Integrity, simply put, can make two big enterprises get two completely different results. Therefore, the good faith is the human this, is also the foundation.
Good faith is an important part of Chinese traditional ethics and a traditional
virtue of the Chinese nation. Integrity business in ancient China's business ethics also
occupies a dominant position. However, with the rapid development of China's
economy, a large number of "integrity" phenomenon appears in commercial activities,
which seriously affects the normal development of China's business. Therefore, it is
very important to inherit and carry forward the essence of the Chinese traditional
"good faith" thought, correctly understand the reasons for the lack of "good faith" at
present, and strengthen the construction of business ethics centering on "good faith".
The spirit of good faith is the core of business ethics. The spirit of good faith is
an important symbol of enterprise value and competitiveness. Integrity is also the
moral code of China's traditional culture, and throughout the history of China's
enterprise management culture. Bank of communications in the exchange and
integration, eternal integrity and other corporate spirit reflected in the cultural ethics,
integrity as the foundation of business. How to embody the good faith in the
construction of enterprise culture and morality is to abide by the reputation.
Enterprises in business activities to seriously perform the contract, the pursuit of
credibility above all the moral standards. Corporate reputation is the direct reflection
of the level of corporate ethics, the image and reputation of the products and services
produced by enterprises in the society, and the key and foundation of corporate brand.
Second, be honest. Enterprises in business activities to be honest as a principle,
against fraud, is strictly prohibited from producing counterfeit and shoddy goods, not
to deceive consumers, not to endanger the health and safety of consumers three is to
customer first. The customer is the terminal which the enterprise product faces, is the
enterprise survival fundamental, the customer is god said the customer to the
enterprise value. What the enterprise thinks and does must be for all customers, for all
customers. Modern enterprise culture is the embodiment of regularization, persistence,
stabilization and institutionalization of the principles, ways and methods of dealing
with various relations inside and outside the enterprise. It should be established and
perfected on the basis of economy and technology as well as morality and social
culture. Modern enterprise culture must is economically efficient, technically is a
scientific, on the social culture is the progress of civilization, is morally fair so
enterprise ethics construction is essential to establish and perfect the modern
enterprise culture of infrastructure, enterprise of the fundamental principles of
morality should become the important component of modern enterprise cultural
theories. It can be said that economic ethics and corporate ethics will have a
prominent position and play an increasingly important role, which is an obvious and
irresistible historical trend in the development of contemporary market economy and
enterprises. Only by adhering to the principles and contents of the construction of
business ethics can an enterprise build its corporate culture well and realize its
sustainable development.
Enterprises are the main body that promotes social and economic development,
creates and accumulates wealth. "People-oriented" is the essence of enterprise culture
-- "people-oriented" has been deeply rooted in China for a long time, and
