Good Faith is The Foundation of Business Ethics
Good faith is honest and trustworthy. No matter for enterprise or individual, the good faith is living and mandatory for fight the market. Good faith also the foundation of sustainable development is indispensable. "Integrity, dedication, love" as the enterprise and staff conscientiously abide by business ethics and professional ethics, is the inherent requirement of "everything for customers" core values, and create "the first brand" and the inevitable choice of foundation in one hundred.
People should have good faith, the enterprise also. Good faith, just don't cheat customer, do not do anything against social morality. As a businessman in the future, we should pay more attention to good faith. Every profession has its own industry essential quality and requirement, the doctor asked good-hearted; Teachers demand accountability. In our life, there are a lot of enterprise by the loss of good faith towards collapse examples, how ever before have a good reputation, as Benjamin Franklin said, slip, can you stand up immediately; Faithless, you may never recover. When companies lose honesty, its credibility in consumers' mind decline substantially. An enterprise of dishonesty, not only can destroy their hard-won brand management for many years, it will also bring tremendous negative influence to the society and consumers.
Business is essentially to provide goods and services for society, in order to let the masses of consumers to smooth consumption, convenient to get to the service they want. On the basis of this, due your business profits. Only when bring happy about your product or service to consumers, benefit from it, is to satisfy the conditions in front of, behind will have a long-term profit. For this purpose, to a greater emphasis on the importance of integrity, no consumer satisfaction, there will be no interest, it is an immutable law. Just like the relationship between environment and economy development, blindly pursue economic development, ignored the role of nature, then it will be merciless to destroy everything for the sake of economic development construction. Only when the economy develops, pay attention to the harmony with nature, ability is lasting.
In good faith on this, ]many of China's enterprises do some developed western countries enterprise case worthy of our in-depth study, such as in just a few short years, the rapid development of the Krispy Kreme Doughnu. It has the advantage that adhere to the consistent belief, put customers' health first, continue to provide customers with delicious, high quality products. Every day in the "krispy kreme theater", customers can watch the whole process of krispy kreme production through the transparent glass. When the customer can see the production process, not only for their long wait to increase some interesting, but also adds credibility to your business. This is the performance of the enterprise honesty, food industry, also do a is established on the basis of consumer demand, people-oriented, and seek another, at the cost of their lives. Of course, god is fair, the corresponding practice will get the corresponding returns, a ladder, a come to an end.
Integrity, simply put, can make two big enterprises get two completely different
results. Therefore, the good faith is the human this, is also the foundation.
Good faith is an important part of Chinese traditional ethics and a traditional virtue of the Chinese nation. Integrity business in ancient China's business ethics also occupies a dominant position. However, with the rapid development of China's economy, a large number of "integrity" phenomenon appears in commercial activities, which seriously affects the normal development of China's business. Therefore, it is very important to inherit and carry forward the essence of the Chinese traditional "good faith" thought, correctly understand the reasons for the lack of "good faith" at present, and strengthen the construction of business ethics centering on "good faith".
The spirit of good faith is the core of business ethics. The spirit of good faith is an important symbol of enterprise value and competitiveness. Integrity is also the moral code of China's traditional culture, and throughout the history of China's enterprise management culture. Bank of communications in the exchange and integration, eternal integrity and other corporate spirit reflected in the cultural ethics, integrity as the foundation of business. How to embody the good faith in the construction of enterprise culture and morality is to abide by the reputation. Enterprises in business activities to seriously perform the contract, the pursuit of credibility above all the moral standards. Corporate reputation is the direct reflection of the level of corporate ethics, the image and reputation of the products and services produced by enterprises in the society, and the key and foundation of corporate brand. Second, be honest. Enterprises in business activities to be honest as a principle, against fraud, is strictly prohibited from producing counterfeit and shoddy goods, not to deceive consumers, not to endanger the health and safety of consumers three is to customer first. The customer is the terminal which the enterprise product faces, is the enterprise survival fundamental, the customer is god said the customer to the enterprise value. What the enterprise thinks and does must be for all customers, for all customers. Modern enterprise culture is the embodiment of regularization, persistence, stabilization and institutionalization of the principles, ways and methods of dealing with various relations inside and outside the enterprise. It should be established and perfected on the basis of economy and technology as well as morality and social culture. Modern enterprise culture must is economically efficient, technically is a scientific, on the social culture is the progress of civilization, is morally fair so enterprise ethics construction is essential to establish and perfect the modern enterprise culture of infrastructure, enterprise of the fundamental principles of morality should become the important component of modern enterprise cultural theories. It can be said that economic ethics and corporate ethics will have a prominent position and play an increasingly important role, which is an obvious and irresistible historical trend in the development of contemporary market economy and enterprises. Only by adhering to the principles and contents of the construction of business ethics can an enterprise build its corporate culture well and realize its sustainable development.
Enterprises are the main body that promotes social and economic development, creates and accumulates wealth. "People-oriented" is the essence of enterprise culture -- "people-oriented" has been deeply rooted in China for a long time, and
Confucianism has great reference value for modern enterprise management. No matter large enterprises, or small and medium-sized enterprises, especially for enterprise managers, in the management of the essence of traditional Chinese culture, and with the modern enterprise management is really well combined, so that the enterprise can be long-term stability and steady development.
Must establish the good faith consciousness, constructs the enterprise good faith culture. The person does not have the letter not to establish, the enterprise does not have the letter not to be long, the good faith is the enterprise survival and the development basic condition. If an enterprise wants to remain invincible in the fierce competition, it must improve the awareness of integrity, break away from the idea of only paying attention to economic benefits and ignoring enterprise reputation, and combine integrity and development, integrity and efficiency. Enterprises should regard integrity as a kind of social resources and cultivate a good corporate culture of integrity. Establish honest corporate integrity values, form "and trustworthy glory, faithless shameful" enterprise culture atmosphere, let integrity permeates the enterprise each organization system, each activity, every employee's behavior, by the good faith to guide the management and development of the enterprise, in the management and development embodies rich connotation of sincerity.
To establish a scientific assessment mechanism. Integrity management requires enterprises to establish a scientific and fair assessment and management mechanism to restrain the integrity of employees. In particular, it should focus on the credit behavior of employees within the enterprise, and should focus on strengthening the tracking and monitoring of key personnel. The evaluation and assessment results shall be fairly and reasonably rewarded, and scientific incentives shall be used to fulfill all kinds of promises of managers on time, so as to enhance the management prestige of managers. Mobilize the enthusiasm of employees, form the consensus that employees obtain various deserved benefits and realize self-value through integrity work, realize harmonious cultural atmosphere and efficient enterprise benefits with the help of integrity management, and enable employees and enterprises to develop in harmony. 。
