城市形象与旅游营销中英文对照外文翻译文献

THE IMAGE OF THE ENVIRONMENTKevin LynchLooking at cities can give a special pleasure, however commonplace the sight may be. Like a piece of architecture, the city is a construction in space, but one of vast scale, a thing perceived only in the course of long spans of time. City design is therefore a temporal art, but it can rarely use the controlled and limited sequences of other temporal arts like music. On different occasions and for different people, the sequences are reversed, interrupted, abandoned, cut across. It is seen in all lights and all weathers.At every instant, there is more than the eye can see, more than the ear can hear, a setting or a view waiting to be explored. Nothing is experienced by itself, but always in relation to its surroundings, the sequences of events leading up to it, the memory of past experiences. Washington Street set in a farmer's field might look like the shopping street in the heart of Boston, and yet it would seem utterly different. Every citizen has had long associations with some part of his city, and his image is soaked in memories and meanings.Moving elements in a city, and in particular the people and their activities, are as important as the stationary physical parts. We are not simply observers of this spectacle, but are ourselves a part of it, on the stage with the other participants. Most often, our perception of the city is not sustained, but rather partial, fragmentary, mixed with other concerns. Nearly every sense is in operation, and the image is the composite of them all.Not only is the city an object which is perceived (and perhaps enjoyed) by millions of people of widely diverse class and character, but it is the product of many builders who are constantly modifying the structure for reasons of their own. While it may be stable in general outlines for some time, it is ever changing in detail. Only partial control can be exercised over its growth and form. There is no final result, only a continuous succession of phases. No wonder, then, that the art of shaping cities for sensuous enjoyment is an art quite separate from architecture or rhusic or literature. It may learn a great deal from these other arts, but it cannot imitate them.A beautiful and delightful city environment is an oddity, some would say an impossibility. Not one American city larger than a village is of consistently fine quality, although a few towns have some pleasant fragments. It is hardlysurprising, then, that most Americans have little idea of what it can mean to live in such an environment. They are clear enough about the ugliness of the world they live in, and they are quite vocal about the dirt, the smoke, the heat, and the congestion, the chaos and yet the monotony of it. But they are hardly aware of the potential value of harmonious surroundings, a world which they may have briefly glimpsed only as tourists or as escaped vacationers. They can have little sense of what a setting can mean in terms of daily delight, or as a continuous anchor for their lives, or as an extension of the meaningfulness and richness of the world.LegibilityThis book will consider the visual quality of the American city by studying the mental image of that city which is held by its citizens. It will concentrate especially on one particular visual quality: the apparent clarity or "legibility" of the cityscape. By this we mean the ease with which its parts can be recognized and can be organized into a coherent pattern. just as this printed page, if it is legible, can be visually grasped as a related pattern of recognizable symbols, so a legible city would be one whose districts or landmarks or pathways are easily identifiable and are easily grouped into an over-all pattern.This book will assert that legibility is crucial in the city setting, will analyze it in some detail, and will try to show how this concept might be used today in rebuilding our cities. As will quickly become apparent to the reader, this study is a preliminary exploration, a first word not a last word, an attempt to capture ideas and to suggest how they might be developed and tested. Its tone will be speculative and perhaps a little irresponsible: at once tentative and presumptuous. This first chapter will develop some of the basic ideas; later chapters will apply them to several American cities and discuss their consequences for urban design.Although clarity or legibility is by no means the only important property of a beautiful city, it is of special importance when considering environments at the urban scale of size, time, and complexity. To understand this, we must consider not just the city as a thing in itself, but the city being perceived by its inhabitants. Structuring and identifying the environment is a vital ability among all mobile animals. Many kinds of cues are used: the visual sensations of color, shape, motion, or polarization of light, as well as other senses such as smell, sound, touch, kinesthesia, sense of gravity, and perhapsflight of a tern to the path-finding of a limpet over the micro- topography of a rock, are described and their importance underscored in an extensive literature. Psychologists have also studied this ability in man, although rather sketchily or under limited laboratory conditions. Despite a few remaining puzzles, it now seems unlikely that there is any mystic "instinct" of way-finding. Rather there is a consistent use and organization of definite sensory cues from the external environment. This organization is fundamental to the efficiency and to the very survival of free-moving life.To become completely lost is perhaps a rather rare experience for most people in the modern city. We are supported by the presence of others and by special way-finding devices: maps, street numbers, route signs, bus placards. But let the mishap of disorientation once occur, and the sense of anxiety and even terror that accompanies it reveals to us how closely it is linked to our sense of balance and well-being. The very word "lost" in our language means much more than simple geographical uncertainty; it carries overtones of utter disaster.In the process of way-finding, the strategic link is the environmental image, the generalized mental picture of the exterior physical world that is held by an individual. This image is the product both of immediate sensation and of the memory of past experience, and it is used to interpret information and to guide action. The need to recognize and pattern our surroundings is so crucial, and has such long roots in the past, that this image has wide practical and emotional importance to the individual.Obviously a clear image enables one to move about easily and quickly: to find a friend's house or a policeman or a button store. But an ordered environment can do more than this; it may serve as a broad frame of reference, an organizer of activity or belief or knowledge. On the basis of a structural understanding of Manhattan, for example, one can order a substantial quantity of facts and fancies about the nature of the world we live in. Like any good framework, such a structure gives the individual a possibility of choice and a starting-point for the acquisition of further information. A clear image of the surroundings is thus a useful basis for individual growth.A vivid and integrated physical setting, capable of producing a sharp image, plays a social role as well. It can furnish the raw material for the symbols and collective memories of group communication. A striking landscape is the skeleton upon which many primitive races erect their socially importantmyths. Common memories of the "home town" were often the first and easiest point of contact between lonely soldiers during the war.A good environmental image gives its possessor an important sense of emotional security. He can establish an harmonious relationship between himself and the outside world. This is the obverse of the fear that comes with disorientation; it means that the sweet sense of home is strongest when home is not only familiar but distinctive as well.Indeed, a distinctive and legible environment not only offers security but also heightens the potential depth and intensity of human experience. Although life is far from impossible in the visual chaos of the modern city, the same daily action could take on new meaning if carried out in a more vivid setting. Potentially, the city is in itself the powerful symbol of a complex society. If visually well set forth, it can also have strong expressive meaning.It may be argued against the importance of physical legibility that the human brain is marvelously adaptable, that with some experience one can learn to pick one's way through the most disordered or featureless surroundings. There are abundant examples of precise navigation over the "trackless" wastes of sea, sand, or ice, or through a tangled maze of jungle.Yet even the sea has the sun and stars, the winds, currents, birds, and sea-colors without which unaided navigation would be impossible. The fact that only skilled professionals could navigate among the Polynesian Islands, and this only after extensive training, indicates the difficulties imposed by this particular environment. Strain and anxiety accompanied even the best-prepared expeditions.In our own world, we might say that almost everyone can, if attentive, learn to navigate in Jersey City, but only at the cost of some effort and uncertainty. Moreover, the positive values of legible surroundings are missing: the emotional satisfaction, the framework for communication or conceptual organization, the new depths that it may bring to everyday experience. These are pleasures we lack, even if our present city environment is not so disordered as to impose an intolerable strain on those who are familiar with it.It must be granted that there is some value in mystification, labyrinth, or surprise in the environment. Many of us enjoy the House of Mirrors, andthere is a certain charm in the crooked streets of Boston. This is so, however, only under two conditions. First, there must be no danger of losing basic form or orientation, of never coming out. The surprise must occur in an over- all framework; the confusions must be small regions in a visible whole. Furthermore, the labyrinth or mystery must in itself have some form that can be explored and in time be apprehended. Complete chaos without hint of connection is never pleasurable.But these second thoughts point to an important qualification. The observer himself should play an active role in perceiving the world and have a creative part in developing his image. He should have the power to change that image to fit changing needs. An environment which is ordered in precise and final detail may inhibit new patterns of activity. A landscape whose every rock tells a story may make difficult the creation of fresh stories. Although this may not seem to be a critical issue in our present urban chaos, yet it indicates that what we seek is not a final but an open-ended order, capable of continuous further development.Building the ImageEnvironmental images are the result of a two-way process between the observer and his environment. The environment suggests distinctions and relations, and the observer –with great adaptability and in the light of his own purposes – selects, organizes, and endows with meaning what he sees. The image so developed now limits and emphasizes what is seen, while the image itself is being tested against the filtered perceptual input in a constant interacting process, Thus the image of a given reality may vary significantly between different observers.The coherence of the image may arise in several ways. There may be little in the real object that is ordered or remarkable, and yet its mental picture has gained identity and organization through long familiarity. One man may find objects easily on what seems to anyone else to be a totally disordered work table. Alternatively, an object seen for the first time may be identified and related not because it is individually familiar but because it conforms to a stereotype already constructed by the observer. An American can always spot the corner drugstore, however indistinguishable it might be to a Bushman. Again, a new object may seem to have strong structure or identity because of striking physical features which suggest or impose their own pattern. Thus the sea or a great mountain can rivet the attention of onecoming from the flat plains of the interior, even if he is so young or so parochial as to have no name for these great phenomena.As manipulators of the physical environment, city planners are primarily interested in the external agent in the interaction which produces the environmental image. Different environments resist or facilitate the process of image-making. Any given form, a fine vase or a lump of clay, will have a high or a low probability of evoking a strong image among various observers. Presumably this probability can be stated with greater and greater precision as the observers are grouped in more and more homogeneous classes of age, sex, culture, occupation, temperament, or familiarity. Each individual creates and bears his own image, but there seems to be substantial agreement among members of the same group. It is these group images, exhibiting consensus among significant numbers, that interest city planners who aspire to model an environment that will be used by many people.Therefore this study will tend to pass over individual differences, interesting as they might be to a psychologist. The first order of business will be what might be called the "public images," the common mental pictures carried by large numbers of a city's inhabitants: areas of agreement which might be expected to appear in the interaction of a single physical reality, a common culture, and a basic physiological nature.The systems of orientation which have been used vary widely throughout the world, changing from culture to culture, and from landscape to landscape. Appendix A gives examples of many of them: the abstract and fixed directional systems, the moving systems, and those that are directed to the person, the home, or the sea.The world may be organized around a set of focal points, or be broken into named regions, or be linked by remembered routes. Varied as these methods are, and inexhaustible as seem to be the potential clues which a man may pick out to differentiate his world, they cast interesting side-lights on the means that we use today to locate ourselves in our own city world. For the most part these examples seem to echo, curiously enough, the formal types of image elements into which we can conveniently divide the city image: path, landmark, edge, node, and district. These elements will be defined and discussed in Chapter 3.Structure and IdentityAn environmental image may be analyzed into three components: identity, structure, and meaning. It is useful to abstract these for analysis, if it is remembered that in reality they always appear together. A workable image requires first the identification of an object, which implies its distinction from other things, its recognition as a separable entity. This is called identity, not in the sense of equality with something else, but with the meaning of individuality or oneness. Second, the image must include the spatial or pattern relation of the object to the observer and to other objects. Finally, this object must have some meaning for the observer, whether practical or emotional. Meaning is also a relation, but quite a different one from spatial or pattern relation.Thus an image useful for making an exit requires the recognition of a door as a distinct entity, of its spatial relation to the observer, and its meaning as a hole for getting out. These are not truly separable. The visual recognition of a door is matted together with its meaning as a door. It is possible, however, to analyze the door in terms of its identity of form and clarity of position, considered as if they were prior to its meaning.Such an analytic feat might be pointless in the study of a door, but not in the study of the urban environment. To begin with, the question of meaning in the city is a complicated one. Group images of meaning are less likely to be consistent at this level than are the perceptions of entity and relationship. Meaning, moreover, is not so easily influenced by physical manipulation as are these other two components. If it is our purpose to build cities for the enjoyment of vast numbers of people of widely diverse background-and cities which will also be adaptable to future purposes-we may even be wise to concentrate on the physical clarity of the image and to allow meaning to develop without our direct guidance. The image of the Manhattan sky- line may stand for vitality, power, decadence, mystery, congestion, greatness, or what you will, but in each case that sharp picture crystallizes and reinforces the meaning. So various are the individual meanings of a city, even while its form may be easily communicable, that it appears possible to separate meaning from form, at least in the early stages of analysis. This study will therefore concentrate on the identity and structure of city images.If an image is to have value for orientation in the living space, it must have several qualities. It must be sufficient, true in a pragmatic sense, allowing the individual to operate within his environment to the extent desired. The map, whether exact or not, must be good enough to get one home. It must besufficiently clear and well integrated to be economical of mental effort: the map must be readable. It should be safe, with a surplus of clues so that alternative actions are possible and the risk of failure is not too high. If a blinking light is the only sign for a critical turn, a power failure may cause disaster. The image should preferably be open-ended, adaptable to change, allowing the individual to continue to investigate and organize reality: there should be blank spaces where he can extend the drawing for himself. Finally, it should in some measure be communicable to other individuals. The relative importance of these criteria for a "good" image will vary with different persons in different situations; one will prize an economical and sufficient system, another an open-ended and communicable one. ImageabilitySince the emphasis here will be on the physical environment as the independent variable, this study will look for physical qualities which relate to the attributes of identity and structure in the mental image. This leads to the definition of what might be called imageability: that quality in a physical object which gives it a high probability of evoking a strong image in any given observer. It is that shape, color, or arrangement which facilitates the making of vividly identified, powerfully structured, highly useful mental images of the environment. It might also be called legibility, or perhaps visibility in a heightened sense, where objects are not only able to be seen, but are presented sharply and intensely to the senses.Half a century ago, Stern discussed this attribute of an artistic object and called it apparency.While art is not limited to this single end, he felt that one of its two basic functions was "to create images which by clarity and harmony of form fulfill the need for vividly comprehensible appearance." In his mind, this was an essential first step toward the expression of inner meaning.A highly imageable (apparent, legible, or visible) city in this peculiar sense would seem well formed, distinct, remarkable; it would invite the eye and the ear to greater attention and participation. The sensuous grasp upon such surroundings would not merely be simplified, but also extended and deepened. Such a city would be one that could be apprehended over time as a pat- tern of high continuity with many distinctive parts clearly inter- connected. The perceptive and familiar observer could absorb new sensuous impacts without disruption of his basic image, and each new impact wouldtouch upon many previous elements. He would be well oriented, and he could move easily. He would be highly aware of his environment. The city of Venice might be an example of such a highly imageable environment. In the United States, one is tempted to cite parts of Manhattan, San Francisco, Boston, or perhaps the lake front of Chicago.These are characterizations that flow from our definitions. The concept of imageability does not necessarily connote something fixed, limited, precise, unified, or regularly ordered, although it may sometimes have these qualities. Nor does it mean apparent at a glance, obvious, patent, or plain. The total environment to be patterned is. highly complex, while the obvious image is soon boring, and can point to only a few features of the living world.The imageability of city form will be the center of the study to follow. There are other basic properties in a beautiful environment: meaning or expressiveness, sensuous delight, rhythm, stimulus, choice. Our concentration on imageability does not deny their importance. Our purpose is simply to consider the need for identity and structure in our perceptual world, and to illustrate the special relevance of this quality to the particular case of the complex, shifting urban environment.Since image development is a two-way process between observer and observed, it is possible to strengthen the image either by symbolic devices, by the retraining of the perceiver, or by reshaping one's surroundings. You can provide the viewer with a symbolic diagram of how the world fits together: a map or a set of written instructions. As long as he can fit reality to the diagram, he has a clue to the relatedness of things. You can even install a machine for giving directions, as has recently been done in New York.49While such devices are extremely useful for providing condensed data on interconnections, they are also precarious, since orientation fails if the device is lost, and the device itself must constantly be referred and fitted to reality. The cases of brain injury noted in Appendix A illustrate the anxiety and effort that attend complete reliance on such means. Moreover, the complete experience of interconnection, the full depth of a vivid image, is lacking.You may also train the observer. Brown remarks that a maze through which subjects were asked to move blindfolded seemed to them at first to be one unbroken problem. On repetition, parts of the pattern, particularly the beginning and end, became familiar and assumed the character of localities. Finally, when they could tread the maze without error, the whole systemseemed to have become one locality.DeSilva describes the case of a boy who seemed to have "automatic" directional orientation, but proved to have been trained from infancy (by a mother who could not distinguish- right from left) to respond to "the east side of the porch" or "the south end of the dresser." Shipton's account of the reconnaissance for the ascent of Everest offers a dramatic case of such learning. Approaching Everest from a new direction, Shipton immediately recognized the main peaks and saddles that he knew from the north side. But the Sherpa guide accompanying him, to whom both sides were long familiar, had never realized that these were the same features, and he greeted the revelation with surprise and delight.70Kilpatrick describes the process of perceptual learning forced on an observer by new stimuli that no longer fit into previous images.41 It begins with hypothetical forms that explain the new stimuli conceptually, while the illusion of the old forms persists.The personal experience of most of us will testify to this persistence of an illusory image long after its inadequacy is conceptually realized. We stare into the jungle and see only the sun- light on the green leaves, but a warning noise tells us that an animal is hidden there. The observer then learns to interpret the scene by singling out "give-away" clues and by reweighting previous signals. The camouflaged animal may now be picked up by the reflection of his eyes. Finally by repeated experience the entire pattern of perception is changed, and the observer need no longer consciously search for give-aways, or add new data to an old framework. He has achieved an image which will operate successfully in the new situation, seeming natural and right. Quite suddenly the hidden animal appears among the leaves, "as plain as day."In the same way, we must learn to see the hidden forms in the vast sprawl of our cities. We are not accustomed to organizing and imaging an artificial environment on such a large scale; yet our activities are pushing us toward that end. Curt Sachs gives an example of a failure to make connections beyond a certain level.64The voice and drumbeat of the North American Indian follow entirely different tempos, the two being perceived independently. Searching for a musical analogy of our own, he mentions our church services, where we do not think of coordinating the choir inside with the bells above.In our vast metropolitan areas we do not connect the choir and the bells; likethe Sherpa, we see only the sides of Everest and not the mountain. To extend and deepen our perception of the environment would be to continue a long biological and cultural development which has gone from the contact senses to the distant senses and from the distant senses to symbolic communications. Our thesis is that we are now able to develop our image of the environment by operation on the external physical shape as well as by an internal learning process. Indeed, the complexity of our environment now compels us to do so. Chapter 4 will discuss how this might be done.Primitive man was forced to improve his environmental image by adapting his perception to the given landscape. He could effect minor changes in his environment with cairns, beacons, or tree blazes, but substantial modifications for visual clarity or visual interconnection were confined to house sites or religious enclosures. Only powerful civilizations can begin to act on their total environment at a significant scale. The conscious remolding of the large-scale physical environment has been possible only recently, and so the problem of environmental imageability is a new one. Technically, we can now make completely new landscapes in a brief time, as in the Dutch polders. Here the designers are already at grips with the question of how to form the total scene so that it is easy for -the human observer to identify its parts and to structure the whole.We are rapidly building a new functional unit, the metropolitan region, but we have yet to grasp that this unit, too, should have its corresponding image. Suzanne Langer sets the problem in her capsule definition of architecture: "It is the total environment made visible."Kevin Lynch: The Image of the City 11。

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旅游宣传经典语中英文翻译宾至如归 just be at home; feel at home天堂之旅 a trip to the paradise; explre the paradise 人迹罕至 The Unbeaten Track远离尘嚣 a true departure; an escape from the bustling 全新感受 a novel experience耳目一新 a new perspective动感之都 a city in move活力北京 kicking beijing世界之都 the world city东方之珠 the oriental pearl文化之都 the city of culture醉在贵州 intoxicated in Guizhou食在广州 food in Guangzhou味在成都 delicacies in Chengdu精英之都 the city of elites大众之城 the city of commoners纯真世界 a true escape东方独秀 like no other place in the orient超乎想象 byond your imagination久负盛名 long estabished卓越不俗 excellent but not fancy中立国A Swiss lawyer working on behalf of the Iraqi journalist who threw shoes at former US President George W. Bush said his client will seek political asylum in Switzerland.The lawyer said he was contacted by al-Zeidi's relatives because of Switzerland's reputation as a safe, neutral country.“扔鞋”事件的主角、伊拉克记者的瑞士代理律师表示他的当事人将向瑞士请求政治避难。

文献信息：文献标题：The Effect of International Tourism on the Development of Global Social-Economic Processes（国际旅游对全球社会经济发展的影响）文献作者：Cherkasov I L等文献出处：《Journal of Environmental Management and Tourism》,2017,8(6 (22)):1166-1170.字数统计：英文2560单词，13979字符；中文4047汉字外文文献：The Effect of International Tourism on the Development ofGlobal Social-Economic ProcessesAbstract The purpose of this paper is to analyze the effect of international tourism on the development of global social-economic processes. The authors prove that international tourism not only boosts inflows of foreign currency into the country but also ensures employment for the population and helps make rational use of domestic resources. The paper establishes that international tourism has lately been experiencing exceedingly rapid growth and development, second just to the automotive and chemical industries. Right now, the significance of tourism to the development of global social-economic processes is constantly growing, which is due to the influence of tourism on the economy of various nations. The authors conclude that the development of the tourism industry in various regions may also be fraught with certain dangers, like increased strains on the environment due to excessive concentration of production and people in tourism centers, devalued traditions, and declines in the prestige of national cultures as a result of the commercialization of life.Keywords:international tourism; development; globalization; need; service; export; cultureIntroductionTourism as a form of fulfilling people’s need for leisure has had a profound effect on the global community. Revenue from international tourism is currently among the more substantial components of so-called invisible export. The development of tourism relations is a crucial way to improve the situation around the world, strengthen partnership among nations, and foster mutual understanding among people of different cultures. Tourism has become an objective need in modern civilization.International tourism not only boosts inflows of foreign currency into the country but also ensures employment for the population and helps make rational use of domestic resources. It has lately been experiencing exceedingly rapid growth and development, second just to the automotive and chemical industries. This adds extra relevance to investigating international tourism as a crucial phenomenon of today’s society.The basics of the effect of international tourism on the development of global social-economic processes have been examined by scholars K.B. Kostin (Kostin 2016), D.Yu. Rozhkova (Rozhkova 2015), E.N. Trofimov (Trofimov 2011), A.A. Shilnov (Shilnov 2014), O.A. Yastremskaya (Yastremskaya 2014), and others. Notwithstanding the large number of scholarly publications devoted to general and special issues related to international tourism, various aspects of the operation of international markets for tourism services, and issues related to national competitiveness in them, certain theoretical-methodological and applied aspects of optimizing participation in international tourism exchange may need further research.1.MethodsThe methodological basis for this study is a systemic approach, with a set of general scholarly and special economic methods also employed, namely: the historical-logical method of cognition; methods of comparative analysis; methods of structural, functional, and situational analysis; economic-statistical methods (employed in determining the latest trends in the development of the market for tourism services); methods of expert assessment and comparative analysis of existing models; methods of scholarly abstraction, analysis and synthesis, and extrapolation(employed in examining the prospects for the participation of various nations in international tourism exchange and ways to galvanize it).The study’s information base is grounded in various fundamental solutions, information-analytical reviews, research and methodological publications by domestic and foreign specialists, statutory and regulatory sources, and statistical materials from international organizations.The work is focused on the following aspects of tourism: its place in the world economy and the latest laws governing its influence on the development of global social-economic processes; the distinctive characteristics of the global market for tourism services and factors in the transformation of its structure; the effect of large-scale public activities on the development of the tourism industry.2.ResultsUnder today’s conditions, tourism is among the more developed sectors of the world economy and one of the more dynamically developing forms of international trade in services (Ek. Agamirova, El. Agamirova, Lebedeva, Lebedev, and Ilkevich 2017, Jacobs, Horowitz, Mavroudis, Siegel, and Sade 2013). The total volume of foreign currency receipts recorded between 1950 and 2016 has increased 145 times. To be specific, in 1950 the number of tourists globally was 25 million and the industry’s turnover totaled $2.2 billion, while in 2016 these figures exceeded 450 million and $372.8 billion respectively.Today, international tourism is developed the most in Western European countries. The region accounts for over 70% of the world’s tourism market and nearly 60% of all foreign currency receipts. Around 20% is accounted for by America and less than 10% by Asia, Africa, and Australia combined.The biggest suppliers of tourists are the US, Belgium, Denmark, Germany Holland, New Zealand, Sweden, Canada, and England. The biggest recipients of tourists are Australia, Greece, Cyprus, Italy, Spain, Mexico, Turkey, Egypt, Portugal, France, and Switzerland.Research indicates that international tourism may develop unevenly not only inparticular regions of the world but within a particular destination as well, which may be due to the degree of development of tourism infrastructure in the area, its remoteness, and other factors.The recent ebullience in the tourism market has had a positive effect on the economy of most nations around the globe, with the financial turnover of the global travel and tourism industry totaling nearly $6.3 trillion in 2016. The sector contributed a total of 10.7% of all revenue to global GDP, the largest share being accounted for by the EU (11.6%), North America (10%), and East Asia (9.7%).Thanks to the interrelationship between tourism and adjacent sectors of the economy, tourism has supported 221.7 million jobs (8.4% of total employment globally). The greatest number of residents employed in the tourism sphere is observed in Southeast Asia (Korea, Japan, and China) – 74,818 thousand people. Southeast Asia is followed by South Asia – 30,796 thousand people. In Europe, the figure is 24,302 thousand people.Receipts from international tourism have totaled around $2 billion per day. In 2016, total expenditure in the industry was $683 billion, which is $48 billion or 3.5% greater than the 2015 figure. If we add to this $132 billion spent by foreign tourists on transportation, we get over $850 billion worth of tourism exports, which is 7% of the world’s total goods and services exports.Most of the receipts to the tourism sector come from the expenditure of tourists who travel for personal reasons – $2,834 billion. In 2016, the way in tourist expenditure was led by the US, Japan, countries within the EU, Canada, and Mexico. The volume of tourist expenditure in Europe increased $21 million in 2016 and totaled $348.In Asia, the observed rate of increase is 51%. The increase in receipts has been brought about by high rates of growth in China and administrative regions – Hong Kong and Macau. Southeast Asia – especially Thailand, Malaysia, Cambodia, and Vietnam – is becoming one of the most attractive regions for tourists, its demand outpacing the supply of tourism services.The increase in receipts to the Pacific region has for the most part been broughtabout by tourists’ interest in the arts and everyday life of aborigines. The greatest number of tourists are visiting Australia and Oceania at a time when Europe and North America are experiencing a slump in tourism activity. This may help smooth out seasonal fluctuations in international tourism.Asia and the Pacific region attract tourists with their unique nature, and new industrial nations – with their business tours. Recreational tourism is well-developed in Japan, South Korea, and Taiwan. The Japanese tourism industry is ranked 2nd in the world after that of the US. Hong Kong and Singapore offer shopping tourism services, while Thailand is developing new beaches on the country’s southern coast and organizing informative trips to its northern part.Tourism is well-developed in Australia and New Zealand, Melanesia and Micronesia. What additionally makes tourism lucrative for the Pacific Ocean islands is the relative proximity of the Australian market, and this getaway enjoys a good image with European tourists.In Africa, the current rate of increase is 64.2%. The warm climate, sandy beaches, unique historical and cultural monuments, and exotic flora and fauna of such nations as Kenya, Zambia, Mauritius, Tunisia, and Algeria have been facilitative of increases in the number of tourists visiting the African region. Right now, the most popular destinations in the North are Tunisia, Egypt, and Morocco, and in the East – Kenya, Tanzania, the Seychelles, Mauritania, and Zimbabwe. Some of these specialize in elite coastal tourism and have a world-class hotel industry in place, which helps them generate up to $900 off each tourist. However, overall Africa is lagging behind other regions in international tourism, as many of its nations are poorly developed economically and lack political stability, with the progress of many areas being impeded by military conflicts and epidemic diseases.America is second to Europe in terms of tourism’s contribution to GDP (30.6%). These are South America, Central America, North America, and islands within the Caribbean. The leading role in this region is played by the US and Canada, which have a vast internal tourism market and a highly-developed infrastructure with an extensive network of hotels and a solid transportation industry in place. SouthAmerica’s tourism flows are relatively minor, which is due to political instability and slow economic development. The major types of tourism in the region are coastal tourism, sports tourism, excursion tourism, and business tourism.Revenue from international tourism reaches 15–25% of overall export revenue. A level this high is the consequence of the region being competitive and certain regions actually specializing in tourism, like Canada and islands within the Caribbean.Europe remains the worldwide leader in tourism. In 2016, the rate of increase of its tourism resources totaled 5.3%. Europe leads the world in sanatorium-resort therapy, leisure, and tourism. The European region is home to popular mineral springs, beaches, and alpine areas. A major portion of the region has all the conditions for those interested in leisure and sanatorium-resort therapy.Evidence from practice suggests that international tourism is quite a dynamic phenomenon. Experts are forecasting the tourism sector to grow tangibly over the next 10 years, with annual demand for tourism services expected to increase 4.7% between 2017 and 2025 and the contribution of international tourism to the world economy expected to total $10.8 trillion in 2025.The production of tourism services is expected to have an annual growth of 3.6%, with the number of those employed in the tourism sector expected to increase 1.5%. Annual growth in tourist arrivals will total 5.8%, with growth in capital investment expected to reach 4.9% and total $1.7 trillion by 2025. The number of jobs in sectors adjacent to tourism is expected to reach 275 million by 2025.The way in terms of the number of those employed in the sector will be led by China (78.6 million people), followed by India (26.1 million) and the US (19.3 million). Tourist expenditure is expected to increase over the next 10 years. For instance, the expenditure of American tourists both inside and outside the country is expected to nearly double. And in terms of increase in this indicator it is, above all, the developing nations of Asia that are expected to be among the top 10 nations globally.Tourist expenditure will increase the fastest in China. Among European nations, the top 10 will include a couple of Eastern European nations – Poland, whose averageannual growth in tourism expenditure will total 8.3%, and the Czech Republic – 7.7%.According to the authors’ forecast, one should expect increases in the market share of international tourism through to 2030 in all regions of the world except Europe and America (Table 1).Table 1. Forecast for the development of international tourism across regions around theworld (million people)The average rates of growth will be the highest in the Middle East and East Asia and Oceania (7.2% and 6.4% respectively), while the lowest ones will be observed in America (3.8%).3.DiscussionThe reliability of the above approaches to assessing the effect of international tourism on the development of global social-economic processes has been substantiated by the study’s findings. Europeans will have to withstand tough competition for revenue from tourism, which will require that the European tourism industry boost the quality of services it provides (Dzhilavyan and Varyukhin 2012, Kuzakhmetova, Sitdikova, and Shilovskaya 2016, Urbanovich 2012).Expenditure on all types of travel – and, above all, on transportation – will increase faster than other family budget items. Trips will be more frequent but shorter, as expenditure on a single trip will reduce. On the whole, expenditure on travel will increase due to the inclination to consume higher-quality leisure.The number of trips will be increasing thanks to intercontinental trips from Europe to America, Asia, and Oceania. The use of airborne transportation will be expanding faster due to increases in the number of convenient direct flights.Considering the increasingly active implementation of computer systems, the waiting times for booking a trip will also be reducing.The following 2 age groups are expected to be represented by the most active tourists: senior citizens and youth. We will continue to witness growth in demand for tourism related to visits to major cultural heritage sites and active leisure. The condition of the environment will be one of the dominant factors in attracting tourists, especially in rural and seaside areas.The geography of international tourism will be determined by specific factors in the attractiveness of particular regions that will be a priority for tourists. Going forward, nature potential will remain the major source of satisfaction of tourist needs.International tourism will continue to boom, with South and Southeast Asia expected to be among the most popular regions to visit. There will be gravitation toward intact nature, which is naturally associated with the concept of beauty, and in this regard we are going to witness further development of, above all, the environmental tourism sector.ConclusionTo sum up, it is worth noting that the significance of tourism around the world is constantly growing. This is due to the influence of tourism on a nation’s economy: tourism boosts the contribution to its balance of payments, ensures employment for the population, facilitates the diversification of the economy, and helps ensure a more rational use of recreation resources. Having said that, the development of the tourism industry is also fraught with certain risks, like outflows of currency overseas, environmental and technogenic dangers, and loss of cultural values.Under today’s conditions, tourism is among the more developed sectors of the world economy and one of the more dynamically developing forms of international trade in services. Today, international tourism is developed the most in Western European countries. Going forward, some of the major trends in the development of tourism will be boosts in the quality of the tourism product, increased tourist expenditure on travel, and the development of non-traditional types of tourism.中文译文：国际旅游对全球社会经济发展的影响摘要本文的目的是分析国际旅游对全球社会经济发展的影响。

文献出处：Cucculelli, Marco, and Gianluca Goffi. Does sustainability enhance tourism destination competitiveness? Evidence from the Italian Destinations of Excellence [J]. Journal of Cleaner Production (2015)：1-13.原文Does sustainability enhance tourism destination competitiveness? Evidence fromItalian Destinations of ExcellenceMarco Cucculelli, Gianluca GoffibAbstractThis paper extends the Richie, Crouch (2000) model on destination competitiveness by introducing a set of sustainability indicators and testing their role in explaining the competitiveness of a tourism destination. The model is tested on a unique dataset of small Italian “Destinations of Excellence”, i.e., outstanding tourist destinations recognized by prestigious national and international awards. Both a principal component analysis and a regression analysis are applied to test the empirical validity of the model. Empirical results show that factors directly referring to sustainability have a positive impact on all the competitiveness indicators used as dependent variables. Furthermore, the impact of sustainability variables is larger in value than other variables, thus confirming the role of sustainability as a crucial determinant of the competitiveness of a tourist destination.Keywords: Sustainability; Tourism; Destination competitiveness; Italy Tourism is one of the fastest-growing industries in many countries around theworld, and the main source of foreign income for a significant number of developing countries. Therefore, the study of tourism destination competitiveness (TDC) has attracted the attention of policy makers, public and private organizations, and tourism researchers (Pearce, 1997, Crouch and Ritchie, 1999, Kozak and Rimmington, 1999, Buhalis, 2000,Hassan, 2000, Dwyer and Kim, 2003 and Enright and Newton, 2004).After the milestone study by Ritchie and Crouch, 2000 and Ritchie and Crouch, 2003, a number of theoretical models have been developed to explain destination competitiveness (De Keyser and Vanhove, 1994, Hassan, 2000, Heath, 2002 and Dwyer and Kim, 2003), as well as to analyze the competitive positions of tourism destinations (Sirše and Mihalič, 1999, Dwyer et al., 2003, Enright and Newton, 2004 and Gomezelj and Mihalič, 2008). Many authors have highlighted the relationship between sustainability and the competitiveness of a tourism destination and suggested, with different emphases, that sustainability can improve competitiveness (among others, Ritchie and Crouch, 2003 and Hassan, 2000).However, the large debate on the role of sustainable development has partly overlooked the call for a deeper empirical test, and there is still no clear empirical evidence of sustainability's role in explaining the competitiveness of a destination. The empirical models developed in the TDC literature (e.g., De Keyser and Vanhove, 1994, Sirše and Mihalič, 1999, Dwyer et al., 2003, Enright and Newton, 2004 and Gomezelj and Mihalič, 2008) provide very useful insights into destination competitiveness, but partly neglect the role of sustainability factors.This study aims at contributing to this literature by integrating a basic model of TDC (Ritchie and Crouch, 2000) with features related to sustainability. To test the relationship between factors of sustainability and TDC, we operationalize the conceptual approach by analyzing a number of indicators we have found to be important in defining sustainability. The study also has the potential to offer a more comprehensive assessment of the factors that influence TDC. We follow the Dwyer et al. (2003) approach in identifying a list of indicators derived from previous empirical models of TDC and from the literature in sustainable tourism and tourism planning and management.Furthermore, little empirical work has focused on small tourism destinations, and practically no research on TDC has been applied to small destinations such as villages or small towns. The existing literature has mostly dealt with countries or large geographical areas, whereas the issue of TDC has been assessed by considering the prevalent role of large tourist destinations. However, there are a number of countries where a significant part of the tourist competiveness actually relies on small places because of the highly fragmented cultural heritage, or the inherent nature of the tourist sites. Italy is a paradigmatic example of this pattern: the four major destination cities (Rome, Milan, Florence, and Venice) account only for a part of the tourism flows (24.7% in terms of total international bed nights), whereas a great number of minor destinations constitute the largest remaining part. Surprisingly, the empirical literature neglects the role of these small centers almost entirely: these destinations need attention not only because they account for a sizable share of the total arrivals, butalso because they represent a tourism model that is common to many other tourism countries. Therefore, our result could be of interest for a larger audience.We selected small Italian “destinations of excellence” as those that have been awarded importa nt international (“Blue Flag”) and national certifications (“Orange Flag,” “Most Beautiful Villages in Italy,” “Blue Sail”). To test the role played by sustainability factors on the competitiveness of a tourist destination, we studied the relationship between TDC, measured by four dependent variables (environmental impacts, socio-cultural impacts, economic impacts and tourists' satisfaction), and some explanatory variables that can be identified in terms of sustainability. To reduce the large set of independent variables to a smaller set, we performed a Principal Component Analysis (PCA), as in Dwyer et al. (2004), and used these results in the subsequent OLS estimates of the model. As opposed to previous indicators of TDC such as arrivals, bed-nights, revenues, or market share, the TDC measures we use in the paper acknowledge the view of Müller, 1994, Hunter, 1995, Buhalis, 2000 and Ritchie and Crouch, 2000, and others who recognize that a competitive destination pursues and establishes the right balance on the following different objectives: optimum satisfaction of guest requirement, subjective well-being of the residents (economic health), unspoiled nature, and healthy culture.The paper is structured as follows. Section 2 sets the theoretical framework. Section 3 gives details about the empirical analysis (variables, case study, data and methodology). Section 4 provides a discussion of the main findings. Conclusions are drawn in the last section of the paper.Sustainability and competitiveness in small tourism destinationsMany studies and models have identified destination competitiveness by using the lens of high visitor numbers and market share as contributing factors to a competitive destination. This view has a major limitation in that it ignores the sustainable perspective of not overloading the carrying capacity of a destination, or preserving its environmental integrity (Croes, 2010). Many authors seem to agree that the competitive destination is the one that preserves natural and cultural resources and increases long-term well-being for its residents by delivering an experience that is more satisfying compared to similar destinations (Hassan, 2000, Heath, 2002, Ritchie and Crouch, 2003 and Bahar and Kozak, 2007).The concept of sustainability was introduced to tourism from the notion of sustainable development, following the publication of the World Commission on Environment and Development Report, known as the Bruntland Report (WCED, 1987). Even though after a quarter-century the world is an enormously different place (Sneddon et al., 2006), and the Report has been criticized for its central approach (Adam, 1990) and the lack of attention given to power relations among local-to-global actors (Lélé, 1991), it represented an important starting point for the formulation of sustainable policies. In Sharpley's view (2000), sustainable tourism development does not appear to be entirely consistent with the developmental aspects of sustainable development, but has a larger inward and product-centered perspective.Tourism researchers have been trying to define sustainable tourism development (STD) for many years. Despite the fact that it is widely accepted that STD is along-term goal (WTO, 1992), or a concept that is constantly evolving (Inskeep, 1991) and intrinsically dynamic (Liu, 2003), there is no standard definition for “sustainable to urism destinations” (Tepelus and Cordoba, 2005). Lee (2001, p. 314) observes that, “Since destinations are unique, so are sustainable development issues in these destinations.”However, there is an emerging consensus that STD aims to minimize environmentally negative impacts, preserve cultural heritage, while at the same time provide learning opportunities, including positive benefits for the local economy and contributing to the enhancement of local community structures (Weaver, 2005).Practical evidence shows that STD can not only stop further deterioration, but it can also contribute towards the appreciation of the destination (Aguiló et al., 2005). Various mass tourism destinations are trying to move toward a more sustainable approach for the tourism development model (Fortuny et al., 2008 and Rodríguez et al., 2008). Mass tourism was initially considered incompatible with the notion of sustainability (Krippendorf, 1987, Butler, 1991 and Valentine, 1993), as they were seen as polar opposites by Pearce (1992). This idea was followed by the position of the “movement,” resulting in the demand to change mass tourism into more sustainable forms (Cohen, 1987 and Butler, 1990), and finally to the idea of “convergence” between the two types (Inskeep, 1991). Inskeep, 1991, Hunter and Green,1995, Clarke,1997, Swarbrooke,1999, Budeanu,2005 and Tepelus,2005 highlight that all types of tourism can aim to be sustainable. Budeanu (2005, p.90) asserts that, “Sustainable tourism cannot be achieved if mass tourism practices arenot adjusted to integrate sustainability.”Hence, economic benefits for locals and the minimization of environmental and social repercussions could be complementary aims in every kind of destination: the key factor could be managing and controlling the tourism activity. That is the main reason why we aim to demonstrate that a more sustainable tourism policy and destination management could have a positive impact on destination competitiveness.Furthermore, two other aspects of sustainability need to be considered. Firstly, Liu (2003) and Kastenholz (2004) observe that sustainable tourism cannot be achieved without proper management of tourism demand. Notwithstanding, demand issues have often been neglected in the sustainable tourism debate. This may be due to the fact that the concept of sustainability was simply transposed from the broader concept of sustainable development, where the nature of demand is considered as a given condition. This is not the case for tourism – which is both supply and demand driven –requiring consideration of the demand factor in the explanation of TDC (Dwyer et al., 2003), and also in the case of small tourist destination competitiveness.Secondly, many authors agree that the competitive destination is the one that increases well-being for its residents in the long term (Crouch and Ritchie, 1999, Bahar and Kozak, 2007, Dwyer and Kim, 2003 and Heath, 2002). In this sense, Bramwell, (1996) observed that “locals” need to be empowered in order to move towards sustainable tourism development: if tourism is an income-generating sector for local communities, and it can have a multiplier effect, then the host population has to feel empowered, fully participating in the development process,which could be even easier in a small community.译文可持续性能增强旅游目的地的竞争力吗？来自意大利优秀目的地的证据马尔科，詹卢卡摘要本文通过引入一组可持续性指标，继承了里奇,克劳奇(2000)关于目的地竞争力的模型，并测试了解释旅游目的地竞争力的作用。

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乡村旅游和经济发展外文翻译文献乡村旅游和经济发展外文翻译文献Rural Tourism and Economic DevelopmentTourism is a popular economic development strategy. The author reviews three diverse books that study tourism from various social science perspectives——economic, sociological,psychological,and anthropological.Ryan’s book is multidisciplinary in approach and covers all major topics of tourism;tourist experience;and marketing.Michal Smith details the negative affects of tourism development in rural areas of the southeastern United States.Finally,Valene Smith’s book presents international case studies that document cultural changes caused by tourism development. Despite their different focuses, all three books agree that tourism development has its benefits and costs and that changes to the destination areas are inevitable. Careful planning and marketing can lessen the harmful effects of tourism development.Tourism is an increasingly popular elixir to economic rural and urban underdevelopment. Its current prominence in the array of local economic development strategies can be traced to several features of the tourism industry. Tourism jobs are mostly low-skill jobs, which are a good fit with the job skills of many rural residents. Also, tourism has a potential for creating an export base that builds on favorable local advantages such as a pleasant climate or sites of historic or natural interest. More important, tourism strategies mesh with the current political philosophy and budget realities ofminimizing government involvement and investment. The accommodations,restaurants,and entertainment activities that necessarily accompany tourism are assumed to be provided by the private sector. Critics of tourism as a development strategy cite its low-paying and dead-end jobs, its degradation of the local natural environment, and its potential corruption of local culture and customs. Further, not every jurisdiction in need of jobs and a tax base has tourism potential.The study of tourism, like much of the economic development literature, draws from a wide range of disciplines. The forte of economists is in addressing the affects of tourism on the local economy;however,economists fail to describe who tourists are or why they travel.Anthropologists’major contribution to defining and studying tourism is in examining the impacts of tourism on local culture. Psychologists are more likely to dwell on the motives for tourism, but they ignore the impacts. Clearly, the complete definition of tourism includes the economic,social,anthropological,and psychological viewpoints. One strength of Recreational Tourism: A social Science Perspective by Chris Ryan is its multidisciplinary approach to the study of tourism. In contrast, the case studies from around the world found in Hosts and Guests:TheAnthropology of Tourism, edited by Valene Smith, dwell on tourism from the perspectives of history and anthropology, with its focus on the culture affects of tourism and tourism’s role in the acculturation process. Behind the Glitter: The Impact of Tourism on Rural Women in the Southeast, by Michal Smith, focuses on the economic and cultural effects of tourism in the rural Southeast.Benefits of tourismPerhaps chief among the advantages of tourism is that it is seen as obtainable, even for communities with minimal public resources. Most communities envision negligible public investments such as new roads, history markers, town cleanup, storefront rehabilitation, and marketing. The private sector is expected to provide hotels, motels, restaurants, entertainment, and other tourist accommodations.Second, tourism is a relatively easy-to-understand concept for the lay public and can, therefore, generate local support. Community pride leads residents to conclude that their home town has something to offer tourists.Tourism builds on perceived and existing local advantages or amenities, such as sites of historical interest, mountains and other places of natural beauty,pleasant climates,or clean air.Tourismdevelopment uses these resources, which are “free” i n the sense that the tourism industry has not paid for them. In some cases, these natural resources would have small economic value without tourism development.Mieczkowske cites the Alps,“dying” fishing or mill towns of New England and the Canadian Maritime provinces,and Caribbean islands as places where tourism has given economic value to natural amenities. Thus tourism can have a positive economic effect in such areas of otherwise low economic productivity.Third, decades of experience in smokestack chasing has been disappointing for many communities.The competition for manufacturing plants is intense and as long as manufacturing employment continues its downward trend, competition for the remaining plants will only increase.Also,tourism is perceived as a cleaner industry for the environment than is manufacturing.Fourth, rural tourism havens tend to be growth. This decade became known as the population turnaround as it was the first time in the history of the United States the population of rural areas grew at faster rates than urban areas. In Behind the Glitter, Smith found that 65 of the 84 rural tourism counties in her study of the Southeast had population growth equal toor exceeding the national rate of growth in the 1970s.,these nonmetropolitan counties grew 37.9% and in the 1980s, they grew at a still impressive rate of 24.6%.Fifth, tourism is a labor-intensive industry, creating large numbers of jobs that employ low-skill workers and youths, who may otherwise remain unemployed. The low-skilled nature of tourism jobs is ideal for economies with poorly educated or trained labor forces. These added jobs help cut welfare rolls and provide a source of tax revenue.Finally, tourism development means more income and profits for tourist-related businesses.Local income from tourist expenditures is mostly spent again in the local area, which leads to more local income, and perhaps, to more local jobs. Such indirect benefits of tourism are measured via regional economic impacts of tourism. Ryan’s book has a section that introduces techniques used to measure the economic impacts of tourism. Many other studies also focus on measuring economic effects of tourism. In contrast, other sources of economic activity, particularly for remote counties, create relatively few direct and indirect benefits. For example, nuclear power plants, waste disposal sites, and many manufacturing plantscreate relatively few jobs and generate small amounts of local purchases.Aside from the fact that not all communities can be tourist havens, tourism development has its costs. It seems that every benefit of tourism development has a corresponding cost.乡村旅游和经济发展作者：弗雷德里克国籍：美国出处：SAGE 出版社旅游业是一种十分受欢迎的经济发展战略。

乡村旅游中英文对照外文翻译文献(文档含英文原文和中文翻译)翻译:Assessment of Rural Tourism in Turkey Using SWOTAnalysisMaterial Source: Journal of Applie Sciences Author: Hasan AkcaINTRODUCTIONTurkey is a country situated at cross roads of three continents: Asia, Europe and Africa. It occupies some 780 thousand km^2 of land and is surrounded by 8000 km of coastline. According to the results of 2000population census, the population of the country is 67 803 927. Nearly 35% of the country population lives in rural areas. The number of villages is nearly 37 thousand and about two-thirds of them have populations below 500. Besides, one-thirds of rural dwellers live in the villages located within and adjacent to the forests.The need to redress regional imbalances and to improve income distribution among various sections of society is engaging the attention of policy makers. The creation of employment, the improvement of rural living standards and the reversal of the trend towards migration of rural populations to urban areas are some of the main objectives of Turkish government's rural development policies (Muthoo and Onul, 1996) At the beginning of 1990s, Turkey has decided to diversify tourism in order to compete with western countries. The basic philosophy of new tourism concept of Turkey can be summarized as tourism activity in four seasons, throughout the country and evaluating cultural, historical, environmental potential of the country. In this context, Turkey is working on two types of alternative tourism. The first type includes botanical, air balloon, water-related, thermal and health, physical recreation, religious and cultural tourism. The second type, closely related to the first, includes camping and caravan, bird watching (ornithology), winter sports, hunting (sportive fishing and wild animals) and golf tourism (Pirnar, 1996; Tavmergen and Oral, 1999). Northern and Central Anatolian actors arebusy promoting rural and highland holidays, soft tourism activities like rafting, trekking and caving while local partners along the Southern coast are busy developing mass tourism activities (Goymen, 2000).Rural tourism is at the introduction stage of tourism product life cycle since it is a new activity in Turkey. Therefore, the number of research dealing with rural tourism is limited. And also there is a difficulty in gathering and disseminating data. In order to look the future clearly and make accurate policies drawing the whole picture of rural tourism in Turkey is very important.In this context, the aim of the study is to evaluate current constraints for and future possibilities of rural tourism sector point of view of conservation of natural, historical and cultural values, sustainable rural development and integrating tourism, agricultural and rural development policies of Turkey with those of the EU.THE CONCEPT OF RURAT, TOURISMRural tourism is a multi-faceted activity: It is not just farm-based tourism. It includes farm-based holidays but also comprises special interest nature holidays and eco-tourism, walking, climbing and riding holidays, adventure, sport and health tourism, hunting and angling, educational travel, arts and heritage tourism and, in some areas ethnic tourism (Bram well and Lane, 1994)Lack of studies on rural tourism is compounded further by the absence of a commonly accepted definition as to what constitutes rural tourism. Sometimes rural tourism is equated with farm tourism (Oppermann, 1996) .Some authors include outdoor recreation and tourism in National Parks and wilderness areas into rural tourism (Ladki, 1993; Owens, 1984); But Dernoi (1991)excludes them. On the other hand, Pearce (1990) discusses second homes in the context of rural tourism.RURAL TOURISM ACTIVITIES IN TURKEYIn recent years local governors and NGOs throughout the country have been trying to benefit from rural tourism via supplying all historical, natural, culture land religious values in both domestic and foreign tourism markets. Some of the activities are summarized as follows:Urged municipality has decided to apply a project aiming at introduction of rural life in the Cappadocia region. Total budget of the project is 50 million dollars and it will be organized by Magic Life International. In the context of project, both domestic and foreign visitors will attend village wedding ceremonies, cook traditional rural meals, milking cows and sheep.In the Valley of Kizilcukur, located in the district of Ortahisar, Nevsehir province local governor is organized a tour for tourist to see the sun. Because this area is a good place where the sun rises and sets best inthe world. Every year nearly 30,000 tourists visit the place paying nearly $1.5 per day.Camel wrestling is organized in many villages and counties of Mediterranean, Marmara and Egean regions during winter season.In the last two years, soap opera were made in rural areas of Turkey. In addition, Turkish films named Sun Shines from the East, Taste at the Summits and Heads or Tails were made in Cappadocia. Therefore, many people go to villages mentioned above to see actors and actress. Visit historical places and live nostalgia.In recent years some tourism agencies have organized tours covering the route of Silk Road.Some rural people who were trained by professionals joint paralyzing activity in rural areas of Arizonian and Mugla provinces.There are some private organizations supplying rural tourism service in Southwest part of Turkey. One of them is HUZUR VADISI. It is a holiday retreat, which offers yoga, holistic and walking holidays and alternative therapies at a beautiful traditional restored farmstead in a secluded mountain valley on Fisheye coast. Tourists are accommodated in comfortable nomadic yurts, a special highlight of the holiday. Another professional rural tourism activity is organized by TOHUM presents an opportunity to visit and live in traditional villages, organic farming, folk dancing and other activities.Black Sea Region of Turkey is suitable for ecotourism and plateau tourism. In the context of rural tourism projects, some local governors are establishing or restoring wooden cottages in the highlands to accommodate tourists. During the holiday visitors have an opportunity breathing fresh air, eating traditional meals and sightseeing the exotic flora and fauna.MATERIALS AND METHODSSWOT analysis technique was used in order to explain current constraints and future possibilities of rural tourism in Turkey. SWOT stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is essentially a brainstorming session on the key variables that affect a firm's/sector's performance (Hendricks, 1999; Huber et al.1999).In the study following methods were used in order to collect data: i) thorough out the year 2004, all TV programs showed in 20 TV channels related to tourism, rural life, cultural activity, mountain, etc were watched, ii)10 provinces and their counties and villages were visited in different geographical regions of the country, iii) reported speeches were made with rural dwellers in order to define possible potential sources for rural tourism, iv)literature was reviewed to have background information about rural tourism and their likely effects on rural people and areas. v) government policies were examined to learn their views on rural development and rural tourism.RESULTS AND DISCUSSIONThe results of SWOT analysis of rural tourism in Turkey are given in Table1.Table 1: SOWT analysis of rural tourism in TurkeyPromotion of rural tourism as a new product is very low in Turkey, compared to western countries. However, in recent years there has been an increase in the number of television programs focused on rurality and also rural tourism in Turkey. Everybody except that these programs have an important role in the introduction of rural dwellers' life style, flora and fauna and historical and cultural values in rural areas to urban people desiring to see different places, to live adventure and to be in a natural environment. Some of the programs are summarized as follows: Adrenaline on the BRT, Caravan and Adventurer on STV, Vital Point on NTV, Discoverer on ATV, Telecritics and Rainbow on TGRT, .Let's Visit and See and In Eddies or whirls: Anatolia on TRT1, Sea Magazine, Zeugma. Yesterday, Today and Turnover on TRT2 and Mr. Tourism and Holiday Guide on TV8, Nostalgia on Flash TV, Things that we have not seen and heard on Star.CONCLUSIONTurkey has an important potential tourism. However, rural tourism resources for alternative have not been used for the development of less favored areas of Turkey at adequate level due to terrorism in the Southeast part of Turkey since second half of the 1980s. Therefore, the rural areas, only in the Black Sea region, Mediterranean and Aegean regions, are opened to mass and also highland tourism activities. As starting the end of 20th century，the terrorism activity stopped (erased) by Turkish government. It is expected that the number of foreign tourists visiting rural areas will increase in the medium or long run as parallel to increase in the number of incentives, initiatives and investments towards rural milieu in the short term. Another obstacle for the development of rural tourism in Turkey is war in neighbor countries because Turkey is located in a difficult geography ,where many wars happened during the last two decades.To sum up, "I want to feed and live in the place where I was born" is the slogan of people living in rural areas. To achieve this aim, there is a need to develop new employment opportunities in rural areas in addition to agriculture. Many successful applications throughout the world show that rural tourism can create additional income for especially rural youth and women.译文乡村旅游在土耳其的评估使用SWOT分析资料来源: Applie科学杂志作者：哈桑.阿克贾引言土耳其是一个地跨亚洲，欧洲和非洲三大洲的国家，国土面积约780000平方公里，拥有8000公里的海岸线。

城市规划中英文对照外文翻译文献中英文对照外文翻译文献(文档含英文原文和中文翻译)Rigid-flexible and economic - on the Beijing-controlled regulation block level awareness and considerAbstract: The article, through the traditional regulatory detailed planning analysis, pointing out that the planning results difficult to translate into public policy planning and management, in the face of a lack of adaptability to changes in the market can not be directly related to macroeconomic issues such as convergence planning. Then put forward in recent years through the Beijing neighborhood-level case-control regulatory interpretation, introduction and analysis, study the preparation of district level (2-3 square unit) of the control regulation in response to the traditional regulatory control problem often encountered when has the advantage and flexibility, in particular, to highlight it for the planning and management department can provide a new tool for management and coordination and more flexible to deal with complex changes in the market diversity, the protection of the Government of the characteristics of public service functions. Finally, the future also need to block-level control regulation of the legal status of the application of planning and management tools, the traditional elements of space control and guide and so on to conduct in-depth study and discussion.Key words: block-control regulations controlling the detailed planning of rigid and flexible planning1.Traditional control regulations in the preparation of the practical problems facingTraditional regulatory plan, since the emergence of the last century 90's has been in the interests of all of the game and balance problems are. The crux of the matter focused on how to coordinate the planning required to manage the rigid control and flexible response to market adaptability on:1.1Traditional regulatory control can not fully reflect the transformation of government functionsTraditional regulatory control can only be a direct reflection of the general land development and construction of the nature and intensity, as well as the embodiment of city space environment harmonization and unification of the core concerns are space and vision on the aesthetic effect, planners through a series of indicators to determine spatial form of land control. This form at all-fit-oriented government under the guidance of implementation, "a chess city" in the development and construction.With the deepening of reform, the government functions under the planned economic system by the all-around type to a service-oriented transformation of the functions of the Government focuses on government control and the provision of public services two aspects: First, we must deal with social activities in the various questions, function of maintaining social stability and order; two social development is to provide the necessary public goods, in particular, the market can not afford or are unwilling to provide public goods. At city-building, more and more real estate enterprises and industrial enterprises have become the mainstay of city development and construction, more and more with the right to speak, when the government must release the necessary permissions in order to play the role of market mechanisms, while at the same time be able to achievemaintaining the social function of stability, and ensure the supply of public goods, needed to reflect the Government represented by the maximization of public interest, this is not the original space-based content-control regulations can be reflected.1.2Traditional regulatory control results to the transformation of public policy have a considerable gap City planning as a public policy, determined at the overall planning of urban and rural spatial distribution, the city's public resources to conduct an effective configuration of the living environment to make the corresponding request, the need for further construction of the city to conduct a comprehensive coordination, guidance and restraint, and made available to the management of the T own Planning Department of a management tool. Traditional control regulations although the preparation of a comprehensive set of control indicators and measures, but because of its factual findings to the block-type control chart is provided in the form of a lack of overall balance is always the aspect as well as the flexibility to respond to changes in the market.Common situation is: immediately after the recent construction sites will have to put in complicated and ever-changing market situation, often want to change the nature of the land, improve the rate of volume and height, adjust the layout of such request, then the planning and management department, the general Choose only the traditional outcome of outside regulatory control, through the block, the conditions for the demonstration, the addition of a planning conditions change and audited proof aspect, from the audited results, because of the lack of adequate planning at the restrictive conditions, improve lot of floor area ratio, a high degree of planning control to adjustthe conditions of application can only "successfully" through. A lot of planning and management department have met with a similar dilemma: developer proposed to control the regulation of a plot to determine floor area ratio from 1.5 to 1.8 adjust, whether it is technically from the planning or management of policy, can not find the reasons for denying the application, and if these separate plots look all passed, up from the overall regulatory control is equivalent to waste a still, "there is no space under the management of poor-control regulation has been hard to manage."1.3 Changing market demand in the face of too rigidAccording to regulations covering the preparation of full-control regulation, in the face of long-term with no fixed pattern of development and development of the main city of the new area, can only rely on the experience and the limited regulatory requirements to set a blueprint for the ultimate, often required the assumption that the area will attract Whatis the nature of the industry, and what mode of transportation and living elements and so on. Often wait until the need to implement when the city-building mechanisms have taken place in very many changes in the main body of investment, development patterns, construction and operation of regional mechanisms and so on with the original planning assumptions are inconsistent, industry, transport, mode of living have been Ultra-out the original, this time charged with the regulation already completed will become very out of date.1.4 Upper face of the macro-planning difficult docking requirementsOverall planning in order to meet the needs of urban and rural economic and social comprehensive, coordinated andsustainable development requirements, tend to make some macro measures such as content development model. These property with public policy measures, in order to land for the purpose of the traditional regulatory control it is difficult to fully reflect and docking. Beijing Daxing Metro as an example: In accordance with the "Beijing Urban Master Plan (2004 -2020 years)", Daxing Beijing Metro are the future-oriented regional development important node, in Beijing, the development of an extremely important strategic position, will guide the development of biological medicine, modern manufacturing, as well as commercial logistics, culture, education and other functions, are carrying the future city of Beijing to ease the population centers and functions of one of 11 Metro. 2020 Metro style scale land use planning 65 square kilometers, population 600,000 people scale.Prior to this, as are Beijing's Daxing county, to carry out the construction of satellite towns, the status quo conditions and Metro Planning has a larger gap between the objectives, the lack of sufficiently attractive to the urban areas can not effectively alleviate the stress. For instance: the lack of public facilities, facilities standards have been too low, with the center city poor transport links and so on. How to achieve the status quo to the Metro from the blueprint for change? At "Daxing Metro Planning (2005 -2020 years)" from the Metro's construction to start the implementation process, identified through the construction of rail transit, urban road construction, public service facilities, the transfer of administrative functions, cultural and educational function of the introduction of the introduction of leading industries six elements of the main construction of the Metro guide: the role of these elements together, and based on theirspatial characteristics influence thescope and timing on reasonable arrangements to promote the development of Metro's construction, so that Metro be able to at the planning blueprint for the status quo gradually on the foundation can be achieved.Epistasis plans face similar macro-planning requirements, is clearly not a specific plot plan can be fully reflected in, let alone to cope with up to 15 years in the planning of the implementation process of various elements of the Change.2. Block-level regulatory control of the preparation of the contents of the formIn recent years, Beijing made the preparation of block-level control rules to deal with from a certain extent on the traditional block-control regulations that prevail in question. Metro style neighborhoods to control regulation as an example:First of all, divided into blocks. At "Daxing Metro Planning (2005 -2020 years)" the division of seven patches, three groups on the basis of the General consider regional characteristics, the layout of public service facilities, municipal service capacity transport facilities and space environmental capacity and other influencing factors to the Neighborhood (between block and block units, with a river, natural obstacles, primary and secondary roads, street boundaries offices, special function areas such as border Kaifong boundary) for the division of units, divided into 38 blocks , each block 2 ~ 3 square kilometers.Then, in the Metro to determine the scope of the whole block of lead, construction and classification of the total construction scale, construction baseline height, strength of construction elements of the scope. Metro based planning, decomposition of the implementation of the dominant features of each block, thatis blocks the function of positioning and the main direction of development to determine the largest block of land and has assumed a leading role in the nature of the land; from the overall economic strength and functions of the positioning of a comprehensive traffic capacity, public facilities Service capacity, municipal facilities, service capabilities, the capacity of the space environment in five aspects, such as integrated carrying capacity analysis, will be Metro's 600,000 population overall refinement scale decomposition to the block level, and to determine the total amount of block construction and classification of scale construction; in accordance with the Metro morphological characteristics of the overall space to determine the building height control framework and four baseline height, divided into low(18 m), Medium (18-45 meter), high (45-60 m) and 60 meters above 4, the implementation of each blocks range of benchmarks; to improve the living environment in accordance with the overall goals and other conditions, strength of construction will be divided into blocks of low-density, medium density, high-density third gear.And, through a comprehensive analysis of the status quo, implement the above decomposition of the conditions, separately for each block to determine the nature and scale, the configuration of the facilities and arrangements, a high degree of control elements, such as urban design, implementation timing, but also questions the need for further research, etc. specific content, which will eventually block the plans submitted in the form of results.3.1Effective extension of epistatic planning, for planning and management to facilitateTo block as a unit, decomposition and quantify the epistatic planning functions and development goals, and clearly the general character of each neighborhood and the development of intensity differences, in fact this job is to regulate, such as the total epistatic to quantify the macro-planning process. To block as a unit for total control and balance, ease of basic facilities at all levels, public service facilities, urban safety facilities, transportation facilities, to conduct an overall balanced layout, more conducive to neighborhoods as a unit for analysis and monitoring. Beijing have been identified as a further refinement put blocks of land plots to control the minimum regulatory scope of the study and city planning and management of the basic unit.Dominant in determining the neighborhood function, construction and classification of the total construction scale, construction baseline height, strength of construction scope of the facilities after the configuration of such factors, whether developers are still at all levels of government to entrust the preparation of land-control regulations, planning and management departments have a strong public policy based on quantifiable and can be used to guide and monitor the preparation of regulatory control block content, can ensure the configuration of the various facilities such as the contents of rigidity to the implementation, but also be able to through the overall control and strength to the block classification must control regulations left behind the flexibility of space.3.2 Responding flexibly to market changesBlock-level control regulations after wide coverage, its construction and classification of the total construction scale of indicators as the preparation of the detailed planning of the next level of control conditions, the guidance of land developmentand construction of concrete blocks at the scope of activities carried out within the overall balance. Block unit through the benchmark land prices, ownership, facilities, supply capacity factors such as a comprehensive assessment can be reflected to some extent on location, infrastructure conditions, such as market-sensitive elements on the differences in regulatory control in the preparation of land, they can further study the market demand effectively adjust to allow the market to be able to in the government's macro-control of the allocation of resources to play its basic role.At the same time, district-level planning at the preparation of regulatory control after the completion of the management of the implementation process can also be quantified using a variety of control means to effectively deal with changes in the market. To floor area ratio as an example, at district level because of regulatory control, the set up of the neighborhood's population and the total construction volume of construction and classification of the concept of a land plot development and construction are necessary to adjust the strength of blocks related to the total changes and changes in the demand for associated facilities, so that at least from the district coordination framework to achieve the purpose of breaking the individual review of the original plot to control the lack of indicators adjust based on the embarrassment, from the process reflects on the changes in construction activity the surrounding urban environment brought about by the impact. On this basis, the study implemented a similar "transfer of development rights" of the administrative system before operational.3.3Highlight the protection of the Government's public service functionsBlock-level control regulations, all land classified as Class A land (for the city to provide basic support and services) and Class B land (Government under the guidance of the market development of land), as well as X-type sites (sites to be studied) three categories. One of, A-type sites are the main green space, infrastructure, public service facilities, etc. must have a public property, mainly by the Government as an investment and management entities of the public space, its emphasis on the priority the implementation of space, thereby protecting the public interest priority . Comparativelyspeaking, the original concern of the traditional regulatory control elements at street level space of the controlled regulation of "take a back seat," the.4.Also necessary to further explore the question:In general, block-level regulatory control to add a meso-level studies, preparation of regulatory control block provides a fresh discussion of the work platform, as well as planning and management provided some actionable public policy basis for improved traditional regulatory control of some problems. However, block-level control regulation as a new thing also have a number of issues need to be further explored and research:First of all, the necessary clarity of its legal status and recognition. Because ofblock-level control is a regulation relating to a variety of factors (population, the facilities and so on) the overall balance of technological achievements, in particular, are some of the priority the protection of the facilities involved in city construction and operation of other government departments, administrative actions, a reasonable decide the legal status of its coordination and control of the key. Moreover, as the capital ofBeijing and municipalities, and other city planning and construction management system must have differences in this municipality in Beijing can well-established system should not be able to copy to the city in general go. How to promote neighborhood-level control regulatory experience gained enhance the legitimacy of its reasonable, but also required further study.Secondly, the required supporting management measures on the corresponding.Block-level control regulation is not only a many-level planning so easy that it give planning and management in the overall planning and control regulation of traditional land between the development of a new management platform, therefore, should give full play to its role, from the can not be supporting the planning and management measures on innovation. Such as in the control plots on the regulation of convergence can be the implementation process for some of the demand, derived from "transfer of development rights" and other related management measures and control means.Finally, the traditional elements of how the matching Spaces guide. Block-level control regulations to strengthen the government's public service functions, improve the public benefits of priority, relatively speaking, the traditional elements of the shape is relatively weakened. Visual imagery, body mass, Feel places the elements of these traditional control regulations usually take into account urban design elements, not at street level regulatorycontrol to be reflected, then the block-level control regulations should be space elements which control what should be done about the city on the block level design elements toguide them accordingly? Looking forward to the future as soon as possible answers to those questions.References1, Beijing City Master Plan (2004 -2020 years)2, Tai Hing Metro Planning (2005 -2020 years)3, Tai Hing New regulatory plan (block level) .2007 years4, WEN Zong-yong. Control the underlying causes of regulatory changes and countermeasures. Beijing plans to build 2007 (5) :11-135, Yang Chun. 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