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包装设计外文资料翻译--包装对食品发展的影响

包装设计外文资料翻译--包装对食品发展的影响
包装设计外文资料翻译--包装对食品发展的影响

附件1:外文资料翻译译文

包装对食品发展的影响

一个消费者对某个产品的第一印象来说包装是至关重要的,包括沟通的可取性,可接受性,健康饮食形象等。食品能够提供广泛的产品和包装组合,传达自己加工的形象感知给消费者,例如新鲜包装/准备,冷藏,冷冻,超高温无菌,消毒(灭菌),烘干产品。

食物的最重要的质量属性之一,是它的味道,其影响人类的感官知觉,即味觉和嗅觉。味道可以很大程度作退化的处理和/或扩展存储。其他质量属性,也可能受到影响,包括颜色,质地和营养成分。食品质量不仅取决于原材料,添加剂,加工和包装的方法,而且其预期的货架寿命(保质期)过程中遇到的分布和储存条件的质量。越来越多的竞争当中,食品生产商,零售商和供应商;和质量审核供应商有显着提高食品质量以及急剧增加包装食品的选择。这些改进也得益于严格的冷藏链中的温度控制和越来越挑剔的消费者。

保质期的一个定义是:在食品加工和包装组合下,在食品的容器和条件,在销售点分布在特定系统的时间能保持令人满意的食味品质。保质期,可以用来作为一个新鲜的概念,促进营销的工具。延期或保质期长的产品,还提供产品的使用时间,方便以及减少浪费食物的风险,消费者和/或零售商。包装产品的质量和保质期的主题是在第3章中详细讨论。

包装为消费者提供有关产品的重要信息,在许多情况下,使用的包装和/或产品,包括事实信息如重量,体积,配料,制造商的细节,营养价值,烹饪和开放的指示,除了法律准则的最小尺寸的文字和数字,有定义的各类产品。消费者寻求更详细的产品信息,同时,许多标签已经成为多语种。标签的可读性是为视障人士的问题,这很可能成为一个对越来越多的老年人口越来越重要的问题。

食物的选择和包装创新的一个主要驱动力是为了方便消费者的需求。这里有许多方便的现代包装所提供的属性,这些措施包括易于接入和开放,处置和处理,产品的知名度,再密封性能,微波加热性,延长保质期等。在英国和其他发达经济体显示出生率下降和快速增长的一个相对富裕的老人人口趋势,伴随着更加苛

刻的年轻消费者,他们将要求和期望改进包装的功能,如方便包揭开(百货配送研究所,IGD)。

对零售商而言存在有一个高的成本,供应和服务的货架体系。没有储备足够的产品品种或及时补充库存,特别是副食品,如鲜牛奶,可能导致客户不满和流失到竞争对手的商店,这正需要保证产品供应。现代化的配送和包装系统,允许消费者在购买食品时,他们希望在他们想任何时间地点都能享用。近几年消费者的选择已在急剧扩大。例如在英国,20世纪60年代和90年代之间在一般超市的产品线的数量从2000年左右上升到超过18000人(INCPEN)。

自20世纪70年代以来,食品卫生和安全问题已成为日益重要的关注和选择食物的驱动力。媒体所关注的一系列问题,如使用化学添加剂和食品污染事故已警示消费者,这些事件都是故意的,恶意篡改的,和在生产过程意外发生的。然而,许多消费者都没有充分认识到包装在维护食品安全和质量过程中的重要作用。明显更改之后的包装迅速推出,不仅为了保护消费者,而且为了品牌的一个效果,一直是许多预包装食品。另一个影响一直激励消费者注重保质保鲜、最小加工和对产品的原产地(OECD)的标准给予更多的关注。

消费者直接通过他们的购买方式和它们所产生的包装废弃物对环境的影响。消费者购买包装作为产品的一部分,包装的重量,多年来,所包含的产品,相对下降。然而,消费模式产生了更大容量的包装,由于人口结构的变化和生活方式的变化,这些情况使得包装体积,而不是包装的重量,正成为吸引公众关注的关键。此外,朝预包装食品和食品包装服务的发展趋势,增加了塑料包装废弃物进入固体废物流的金额。

零售商和制造商所使用的营销策略之一,是对环境的兼容性。然而,消费者往往混淆或发现它很难界定什么是对环境负责的或友好的包装。正是这种缺乏明确的含义,至今无法利用,以使零售商和包装公司获得竞争优势。消费者需要明确的信息来指导他们的行动,使大多数的人差异化。包装链的各部门负责解释的职能和自身包装的好处,厂家销售好的包装,他们的客户,产品的厂家,但这一特定的信息到达最终顾客相对较少。

包装在现代快速消费品零售上的发展,反过来成了促使以满足其需求的演变的关键。最重要的发展为食品包装行业已出现大型零售集团。这些群体产生巨大

的影响和控制生产什么,如何介绍产品和它们是如何分配商店的。大型零售商处理的包装食品杂货市场的主要份额对食品生产厂家相关的包装供应商施加相当大的影响。因此,重要的包装供应商充分了解市场需求和快速响应变化。此外,买方力量集中在零售层面是指制造商可能需要修改它们的分布和包装业务反应的结构变化的零售。

论包装多种食品零售环境可考虑其在品牌竞争和零售物流中的作用。在食品销售流通中一个重要的关键,一个品牌的成功,或仅仅是生存在一个高度竞争的市场,包装起着至关重要的作用。包装设计创新存在于一线之间的竞争品牌的主要零售商和产品制造商,已在近年来推动巨大的零售增长,行业激烈的竞争和日益苛刻和复杂的消费者。在个人品牌/产品的基础上,成功取决于产品制造商的快速创新的反应的主要趋势。一个最有效的回应方式是通过独特的包装,这已经成为一个品牌成功关键因素。零售商自有品牌产品与制造商的品牌在几乎每一个产品类别竞争激烈。品牌差异化可以提高创新的包装设计,赋予审美和/或功能属性。

包装在预测零售商的形象,赢得竞争优势方面起着重要的支撑作用。一般零售商自己的品牌形象的目的是积极的消息,如高品质的,健康的饮食,新鲜,环保意识还是物有所值的整体。例如,零售商是热衷于环保意识,推动部分为可生物降解、可堆肥包装成长的利基市场,他们正在使用它作为与客户的沟通点。

包装与广告是密切相关的,但它远远超过了广告,重点是因为它每天在家里和在零售货架上向消费者介绍产品。商品显示,目前用一个有吸引力的或有趣的方式和媒体广告与包装的形象一致的包装设计也有利于促进品牌。品牌的拥有者是经常负责采购操作,促销活动的关键是通过利用有效的包装,存在多种返还优惠的方式,如免费额外的产品,退返现金,特别版,新的改进产品,铝箔新鲜包装。

零售商的忠诚卡计划使用条码扫描信息购买和销售决策,对其产生了很大的影响。他们的任务是更好地利用这一信息消费行为为目的,并建立品牌忠诚度。零售商还可以使用此信息来评估新的包装设计有效性,返还促销和新产品销售。

包装的作用在多个零售物流配送和店内商品有严格的限制。零售商是接受包装,降低经营成本,增加存货周转率,转化为吸引力商品显示器 - 如预组装或

易于装配显示 - 满足物流服务水平(可靠性,响应速度和产品的可用性)。例如,联合运输销售点包装节省商店劳动力通过更快货架载荷,从而避免需要使用有潜在危险的不安全的切割工具,提供方便的机会,并减少了污染源的可能。

总经销成本影响,通过对价格的影响(麦金农,1989)的需求总量。对于一些快速移动商品型产品,如巴氏杀菌奶,分销及零售商品成本产品总成本占高达50%或更多的销售价格通常是一个相当大的比例。包装材料和容器还增加了成本而设计出最佳包装系统可以大大降低在零售连锁配送的成本。发展全球食品供应链意味着,许多生产点位置远离消费点,往往导致配送成本较高。

通过改善供应链运作效率,进行分销成本控制是一个零售商竞争优势关键。零售商必须最大限度地发挥在分销渠道(西,1989年)的运作效率。分配目标是以最少的成本为客户提供必要的服务水平,最具成本效益后勤包装标识变得更加重要。配送成本领域,包括仓储,库存,运输,管理包装;仓储,库存,运输和储存劳动是零售商的主要成本区而运输,仓储包装食品制造商主要成本区。

多种零售食品供应链效率依赖于零售商,食品生产商和包装供应商之间密切沟通。它还依赖于准确的订单预测可能的市场需求。信息技术大规模投资,使更紧密的供应链的整合,并通过电子数据交换(EDI),确保股票上刚刚在实时(JIT)的基础上移动商店,出售届满前条形码是一个代码,使全行业的零售产品单位鉴定通过一个独特的参考号码,主要应用在零售结帐电子销售系统(EPOS)。小学,中学和大专院校包装使用鉴定的条形码,使有效的分配管理和库存控制。

附件2:外文原文

FOOD PACKING TECHNOLOGY

Packaging is critical to a consumer’s first impression of a product, communi- cating desirability, acceptability, healthy eating image etc. Food is available in a wide range of product and pack combinations that convey their own processed image perception to the consumer e.g. freshly packed/prepared, chilled, frozen, ultra-heat treated (UHT) aseptic, in-can sterilised and dried products.

One of the most important quality attributes of food, affecting human sen- sory perception, is its flavour, i.e. taste and smell. Flavour can be significantly

degraded by processing and/or extended storage. Other quality attributes that may also be affected include colour, texture and nutritional content. The quality of a food depends not only on the quality of raw ingredients, additives, methods of processing and packaging, but also on distribution and storage conditions encountered during its expected shelf life. Increasing competition amongst food producers, retailers and packaging suppliers; and quality audits of suppliers have resulted in significant improvements in food quality as well as a dramatic increase in the choice of packaged food. These improvements have also been aided by tighter temperature control in the cold chain and a more discerning consumer.

One definition of shelf life is: the time during which a combination of food processing and packaging can maintain satisfactory eating quality under the particular system by which the food is distributed in the containers and the conditions at the point of sale. Shelf life can be used as a marketing tool for promoting the concept of freshness. Extended or long shelf life products also provide the consumer and/or retailer with the time convenience of pro duct use as well as a reduced risk of food wastage. The subject of Packaged product q u a l i t y a n d s h e l f l i f e i s d i s c u s s e d i n d e t a i l i n C h a p t e r 3.

Packaging provides the consumer with important information about the product and, in many cases, use of the pack and/or product. These include facts such as weight,volu me, ingred ients,the manufac turer’s details, nutritional value, cooking and opening instructions. In addition to legal guidelines on the minimum size of lettering and numbers, there are definitions for the various types of product. Consumers are seeking more detailed nformation about products and, at the same time, many labels have become multilingual. Legibility of labels is an issue for the visually impaired and this is likely to become more important with an increasingly elderly population..

A major driver of food choice and packaging innovation is the consumer demand for convenience. There are many convenience attributes offered by modern packaging. These include ease of access and opening, dispos al and handling, product visibility, resealability, microwaveability, prolonged shelf

life etc. Demographic trends in the age profile of the UK and other advanced economies reveal a declining birth rate and rapid growth of a relatively afflu- ent elderly population. They, along with a more demanding young consumer, will require and expect improved pack functionality, such as ease of pack o p e n i n g(T h e I n s t i t u t e o f G r o c e r y D i s t r i b u t i o n,I G D).

There is a high cost to supplying and servicing the retailer’s shel f. Failure to stock a sufficient variety of product or replenish stock in time, especially for staple foods such as fresh milk, can lead to customer dissatisfaction and defection to a competitor’s store, where product availability is assured. Mod- ern distribution and packaging systems allow consumers to buy food when and where they want them. Consumer choice has expanded dramatically in recent years. In the UK, for example, between the 1960s and 1990s the number of product lines in the average supermarket rose from around 2000 to over 18 000. . Since the 1970s, food health and safety have become increasingly major concerns and drivers of food choices. Media attention has alerted consumers to a range of issues such as the use of chemical additives and food contamination incidents. These incidents have been both deliberate, by malicious tampering, and accidental, occurring during the production process. However, many consumers are not fully aware of the importance of packaging in maintaining food safety and quality. One effect has been the rapid introduction of tamper evident closures for many pre-packaged foods in order to not only protect the consumer but also the brand. Another impact has been to motivate consumers to give more attention to the criteria of freshness/shelf life, minimum processing and the products oringin..

Consumers ha ve dire ct environ mental imp act through the wa y the y purchase and the packaging waste they generate. Consumers purchase packaging as part of the product and, over the years, the weight of packaging has declined relative to that of the product contained. However, consumption patterns have generated larger volumes of packaging due to changing demo- graphics and lifestyles. It is the volume of packaging rather than the weight

of packaging that is attracting critical public attention. In addition, the trend toward increased pre-packaged foods and food service packaging has increased the amount of plastics packaging waste entering the solid waste stream. Packaging has been a key to the evolution of modern fast-moving consu goods retailing that in turn has spurred on packaging developments to meet its requirements. The most significant development for the food packaging supply industries has been the emergence of large retail groups. These groups exert enormous influence and control over what is produced, how products are pre- sented and how they are distributed to stores. The large retailers handle a major share of the packaged grocery market and exert considerable influence on food manufacturers and associated packaging suppliers. It is, therefore, import ant for packaging suppliers to be fully aware of market demand and respond quickly to changes. In addition, the concentration of buyer power at the retail level means that manufacturers may have to modify their distribution and p a c k a g i n g o p e r a t io n s i n r e s p o n s e to s t r u c t u r a l c h a n g e s i n r e ta i l i n g.

Packaging for fast-moving consumer goods (f.m.c.g.) has been referred to as part of the food retail marketing mix and thus closely affects all th e other marketing variables i.e. product, price, promotion, and place (Nickels & Jolsen,

The discussion on packaging in the multiple food retail environment may be considered in terms of its role in brand competition and retail logistics. The role of packaging in brand competition.Packaging plays a vital role in

food marketing representing a significant key to a brand’s success or mere sur- vival in a highly competitive marketplace. Packaging innovation and design are in the front line of competition between the brands of both major retailers and product manufacturers, having been driven in recent years by dramatic retail growth, intense industry competition and an increasingly demanding and sophisticated consumer. On an individual product/brand bas is, success is dependent on the product manufacturer’s rapid innovative response to major trends. One of the most effective ways to respond is through distinctive pack-

aging, and this has become one key factor in the success of a brand. The retail- ers’ own brand products compete intensely with manufacturers’ brands in virtually every product category. Brand differentiation can be enhanced by drive the growing n i c h e m a r k e t f o r b i o d e g r a d a b l e a n d c o m p o s t a b l e p a c k a g i n g. The y a re us ing it as a poin t of co mmuni cation with th eir cus to me rs.

Packaging is closely linked to advertising but it is far more focused than advertising because it presents the product to the consumer daily in the home and on the retail shelf. Merchandising displays that present the pack desi gn in an attractive or interesting way and media advertising consistent with the pack’s image also serve to promote the brand. The brand owner is frequently responsible for the merchandising operation. A key to promotional activities is through effective use of packaging and there exist many kinds of on-pack promotions such as free extra product, money-off, special edition, new improved Bar code scanning information linked to the use of retailers’ loyalty card schemes has made a big impact on buying and marketing decision-making by retailers. Their task is to make better use of this information on con- sumer behaviour for promotional purposes and to build store brand loyalty. Retailers can also use this information to evaluate the effectiveness of new pack designs, on-pack promotions and the sales appeal of new products. The role of packaging in multiple retail logistics.There are tight constraints

on physical distribution and in-store merchandising. The retailer is receptive to packaging that reduces operating costs, increases inventory turnover, trans- forms to attractive merchandising displays –such as pre-assembled or easy- to-assemble aisle displays –and satisfies logistics service levels (reliability, responsiveness and product availability). For example, combined transit and point-of-sale packaging saves store labour through faster shelf loading, pro- vides ease of access to product thereby obviating the need to use potentially dangerous unsafe cutting t ools, and presents an opportunity for source reduce.

The total distribution cost affects the total volume of demand through its

influence on price (McKinnon, 1989). For some fast-moving commodity type products, such as pasteurised milk, the cost of distrib ution and retail mer- chandising is usually a sizeable proportion of total product cost representing up to 50 per cent or more of the sales price. The cost of packaging materials and containers also adds slightly to the cost but design of the optimal packaging system can significantly reduce cost in the retail distribution chain. The development of global food supply chains has meant that many points of production have located further away from the points of consump- t i o n,o f t e n r e s u l t i n g i n h i g h e r d i s t r i b u t i o n c o s t.

Controlling distribution cost through improved operational efficiency in the supply chain is a key to competitive advantage for a retailer. The retailer must maximise operational efficiency in the distribution channel (West, 1989). The goal of distribution is to deliver the requisite level of service to customers at the least cost. The identification of the most cost-effective logistical packaging is becoming more crucial. Cost areas in distribution include storage, inventory, transport, administration and packaging. Storage, inventory, transport and store labour are major cost areas for the retailer while transport, storage and p a c k a g i n g a r e t h e m a i n c o s t a r e a s f o r t h e f o o d m a n u f a c t u r e r.

The efficiency of the multiple retail food supply chain relies on close com- munication between retailers, food manufacturers and packaging suppliers. It also relies on accurate order forecasting of likely demand. Massive investment in information technology has enabled closer integration of the supply chain and, through electronic data interchange (EDI), has ensured that stock moves to stores on a just-in-time (JIT) basis, and is sold well before the expiry date. The bar code is a code that allows the industry-wide identification of retail product units by means of a unique reference number, the major application being the electronic point of sale (EPoS) system at the retail checkout. The use of the bar code for identification of primary, secondary and tertiary packaging h a s e n a b l e d e f f i c i e n t d i s t r i b u t i o n m a n a g e m e n t a n d s t o c k c o n t r o l.

现代酒包装设计的发展与创新 文献综述

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包装对食品发展的影响 消费者对某个产品的第一印象来说包装是至关重要的,包括沟通的可取性,可接受性,健康饮食形象等。食品能够提供广泛的产品和包装组合,传达自己加工的形象感知给消费者,例如新鲜包装/准备,冷藏,冷冻,超高温无菌,消毒(灭菌),烘干产品。 食物的最重要的质量属性之一,是它的味道,其影响人类的感官知觉,即味觉和嗅觉。味道可以很大程度作退化的处理和/或扩展存储。其他质量属性,也可能受到影响,包括颜色,质地和营养成分。食品质量不仅取决于原材料,添加剂,加工和包装的方法,而且其预期的货架寿命(保质期)过程中遇到的运输和储存条件的质量。越来越多的竞争当中,食品生产商,零售商和供应商;和质量审核供应商有着显著的提高食品质量以及急剧增加包装食品的选择。这些改进也得益于严格的冷藏链中的温度控制和越来越挑剔的消费者。 保质期的一个定义是:在规定的贮存温度条件下产品保持其质量和安全性的时间。在保质期内,产品的生产企业对该产品质量符合有关标准或明示担保的质量条件负责,销售者可以放心销售这些产品,消费者可以安全使用。 保质期不是识别食物等产品是否变质的唯一标准,可能由于存放方式,环境等变化物质的过早变质。所以食物等尽量在保质期未到期就及时食用。包装产品的质量和保质期的主题是在第3章中详细讨论。

包装为消费者提供有关产品的重要信息,在许多情况下,使用的包装和/或产品,包括事实信息如重量,体积,配料,制造商的细节,营养价值,烹饪和开放的指示,除了法律准则的最小尺寸的文字和数字,有定义的各类产品。消费者寻求更详细的产品信息,同时,许多标签已经成为多语种。标签的可读性会是视觉发现的一个问题,这很可能成为一个对越来越多的老年人口越来越重要的问题。 食物的选择和包装创新的一个主要驱动力是为了方便消费者的需求。这里有许多方便的现代包装所提供的属性,这些措施包括易于接入和开放,处置和处理,产品的知名度,再密封性能,微波加热性,延长保质期等。在英国和其他发达经济体显示出生率下降和快速增长的一个相对富裕的老人人口趋势,伴随着更加苛刻的年轻消费者,他们将要求和期望改进包装的功能,如方便包开启(百货配送研究所,IGD)。 对零售商而言存在有一个高的成本,供应和服务的货架体系。没有储备足够的产品品种或及时补充库存,特别是副食品,如鲜牛奶,可能导致客户不满和流失到竞争对手的商店,这正需要保证产品供应。现代化的配送和包装系统,允许消费者在购买食品时,他们希望在他们想任何时间地点都能享用。近几年消费者的选择已在急剧扩大。例如在英国,20世纪60年代和90年代之间在一般超市的产品线的数量从2000年左右上升到超过18000人(INCPEN)。 自20世纪70年代以来,食品卫生和安全问题已成为日益重要的关注和选择食物的驱动力。媒体所关注的一系列问题,如使用化学添

包装机中英文对照外文翻译文献

中英文资料翻译 Modern packaging 1. Changing Needs and New Roles Looking back, historical changes are understandable and obvious. That all of them have had an impact on the way products are bought, consumed and packaged is also obvious. What is not so obvious is what tomorrow will bring. Yet, it is to the needs, markets, and conditions of tomorrow that packaging professionals must always turn their attention. The forces that drove packaging during the Industry Revolution continue to operate today. The consumer society continues to grow and is possibly best described by a1980s bumper sticker, “born to shop”. We consume goods today at rate 4 to 5 times greater than we did as recently as 1935. Most of these goods are not essential to survival; they constitute what we may call “the good life”. In the second half of the 20th century, the proliferation of goods was so high that packaging was forced into an entirely new role, that of providing the major purchase motivation rather than presenting the goods itself. On a shelf of 10 competing products, all of them similar in

展示体验建筑设计中英文对照外文翻译文献

中英文对照外文翻译文献(文档含英文原文和中文翻译)

原文: Norway Romsdal Folk Museum Photograph from : Stiftelsen Romsdalsmuseet The Romsdal Folk Museum is an architectonic attraction and a treasured landmark that embodies the history and identity of the entire region. Our intention in this project was to let the structure signal its meaning and function through an architectural expression and the use of local materials. The scale of the building refers to the urbanity and morphology of the town. The overall layout of the museum grounds the connections to the town by linking different surrounding areas in an overall plan where all circulation is linked in a unified structure. The project conveys an open and progressive attitude that makes diverse utilization possible. The Museum design approach is rooted in rationality and sustainability. The plan geometry is deceptively simple, the characteristic angled shapes are limited to the roof and the external wall, making the circulation and internal organisation clear and flexible. The public areas are clearly separated from the administration wing, which is located on both the ground and first floor. Exhibition rooms, the auditorium and the library are all placed on the ground floor to increase flexibility and user experience. The transparency of the reception room permits supporting internal and external activities. Large sliding doors separate the permanent and temporary exhibition areas, giving the curators the ability to combine or separate the spaces. The archives and workshops are located on the basement level, with the vertical circulation of large items facilitated by a large goods lift.Pine is the primary building material of the museum. Exterior walls and roof are made of solid timber in combination of steel beam when required. The terrain entailed the use of concrete, however its use was reduce to the foundations. Exterior walls and ceilings covered with maintenance-pine relief tempered with bio-based oil.Different openings filter the daylight in such way that the internal space are enriched by gradations and translucency nuances. However, the main exhibition rooms are black boxes, giving the curators total control of artificial lightening in these areas. All the glazing units have high-energy performance glass, in some locations with silk printed colours and patterns. The impact on the Nordic society:The Romsdal Folk Museum is a great example of strategic use of low-tech building solutions. It embodies the national policy in Norway to aim for a more sustainable future. The museum is built using Norwegian timber technology and acts as a hub for

外文文献—动画讲课教案

外文文献—动画

Animation Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways. The most common method of presenting animation is as a motion picture or video program, although there are other methods. Early examples An Egyptian burial chamber mural, approximately 4000 years old, showing wrestlers in action. Even though this may appear similar to a series of animation drawings, there was no way of viewing the images in motion. It does, however, indicate the artist's intention of depicting motion. Five images sequence from a vase found in Iran There is no single person who can be considered the "creator" of film animation, as there were several people working on projects which could be considered animation at about the same time. Georges Méliès was a creator of special-effect films; he was generally one of the first people to use animation with his technique. He discovered a technique by accident which was to stop the camera rolling to change something in the scene, and then continue rolling the film. This idea was later known as stop-motion animation. Early examples of attempts to capture the phenomenon of motion drawing can be found in paleolithic cave paintings, where animals are depicted with multiple legs in superimposed positions, clearly attempting to convey the perception of motion. An Egyptian burial chamber mural , approximately 4000 years old, showing wrestlers in action. Even though this may appear similar to a series of animation drawings, there was no way of viewing the images in motion. It does, however, indicate the artist's intention of depicting motion. A 5,000 year old earthen bowl found in Iran.It has five images of a goat painted along the sides. This has been claimed to be an example of early animation. However, since no equipment existed to show the images in motion, such a series of images cannot be called animation in a true sense of the word. A Chinese zoetrope-type device had been invented in 180 AD. The phenakistoscope, praxinoscope, and the common flip book were early popular animation devices invented during the 19th century. These devices produced the appearance of movement from sequential drawings using technological means, but animation did not really develop much

关于包装设计的文献综述

绪论 结构和应用材料对于影集来说至关重要,影集的结构设计是影集包装的重要组成部分,材料是影集包装的物质基础。首先要了解包装结构设计中包含了哪些力学基本原理,包装材料的设计应用,以及结构与材料的相互关系。 包装设计的目的是依循相关的营销背景以及一个品牌的战略目标而定。无论包装设计是服务于新产品还是现有产品,其基本目的就是促进销售,而实现这一目标的方法就是快速清楚地传达该品牌和产品的本质特征。在影集本身和包装的设计中利用材料的特性来显示个性影集的特色,使材料、结构与影集的内在属性得到了充分的结合,认识现代包装设计发展动态与趋势。这就要了解消费者的消费心理,明白消费者的心理特征,使包材料综合搭配,实现现代包装设计策略,达到让消费者有购买欲望。 主体 一、包装结构设计中力学基本原理 容器的力学性质不仅与结构有关,而且还与材料的力学性能密切相差,所以必须研究材料的力学性能。力学性能是通过实验方法来测定,一般通过拉伸与压缩实验来进行测试。 (一)材料拉伸力学性能 当结构设计时,一般要求受力材料在弹性范围内。但当冲压加工等生产工程中则应利用材料塑性变形的特性。

(二)结构的刚度问题 在包装结构设计中要考虑的一个很重要的问题就是结构的刚度问题,包装容器如纸箱、纸盒、塑料容器等都必须具有一定的刚度,即结构抵抗变形的能力,这样才能较好地保护好产品和结构本身。一般来说,提供构件刚度的方法有: 选择弹性模量较大的材料,提高材料厚度与抗弯截面模量在结构上增加加强筋。 1 / 5 (三)结构的稳定性 当细长杆件或薄壁结构受到压力作用时,即受到的应力远低于材料的强度极限,也会由于失去平衡而突然快速变形,甚至破坏,这种现象叫作失稳。 二、包装材料的设计应用 现代包装所实用的材料是十分广泛的,包装设计中对材料的选择则通常是以科学性、经济性、适用性为基本原则的。目前最常用到的包装材料包括有四大类: 纸材、塑料、金属和玻璃。纸包装材料基本分为纸、纸板瓦楞纸三大类。 三、结构与材料的关系 结构与材料有着紧密的关系。一方面,特殊的结构可以提供、改善材料的韧性与强度;另一方面,特殊的材料其本身的特点决定了它适合

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