新世纪阅读教程答案大全

Unit Eight Marketing (I)Part I Pre-reading Questions1.How can businesses attract more customers with similar products and services?答案范例：With similar products and services, businesses can attract more customers by means of high quality, competitive price, diverse channel, and effective marketing.2.Is branding important? Why?答案范例：Yes, branding is important for the following reasons:a)Branding demonstrates a company’s promise to its customers.b)Effective branding promotes recognition.c)Effective branding helps to build trust with customers..d)Branding provides motivation and direction for the staff.3.What makes a successful salesman?答案范例：There are some key ingredients of a successful salesman, such as:a)They aim high.b)They keep close contact with the customers.c)They pay close attention to market changes.d)They collaborate extensively, both internally and externally.e)They are always on the lookout for the opponents.Part II Extensive Reading段落大意难句解析词汇Text A1. 主旨归纳本文通过星巴克在遭遇困境时作出运营调整的事例，说明企业要想为股东创造长期价值，就必须为顾客和员工创造长期价值。

新世纪大学英语系列教材（第二版）Unit 2Part IExercisesI. Reading for information 。

A. Reading to find main ideas1.B2. AB. Reading to find major details3 . D 4. CC. Reading to find relevant facts5. B6. DII. TranslationTranslate the following sentences into Chinese.1 Is love an art? Then it requires knowledge and effort. Or is love a pleasantsensation, which to experience is a matter of chance, something one “fallsinto” if one is lucky?爱是一种艺术吗？如果是，它就需要靠知识和努力来争取。

或者爱是一种愉快的感受，能否体验到它是机率的问题，如果一个人运气好就能够“坠入爱河”？2 Most people see the problem of love primarily as that of “being loved,” rather than that of “loving,” of one’s capacity to love. Hence the problem to them is how to be loved, how to be lovable.大多数人认为爱这个问题主要是被爱，而不是主动去爱，或者主动去爱的能力。

因此，他们的问题便是如何被爱，怎样变得招人爱。

3 A second premise behind the attitude that there is nothing to be learnedabout love is the assumption that the problem of love is the problem of an“object,” not the problem of a “faculty.”关于爱没有什么可学，这一想法背后的第二个前提是一个假设，此假设认为爱的问题是对象的问题，而不是能力的问题。

新世纪大学英语综合英语提高教程2批判性阅读答案1、The early Americans wanted the King to respect their rights. [单选题] *A. 统治B. 满足C. 尊重(正确答案)D. 知道2、He was?very tired，so he stopped?_____ a rest. [单选题] *A. to have(正确答案)B. havingC. haveD. had3、—Do you like to watch Hero?—Yes. I enjoy ______ action movies. （）[单选题] *A. watchB. watching(正确答案)C. to watchD. watches4、-We’ve spent too much money recently–well,it isn’t surprising. Our friend and relatives_______around all the time [单选题] *ingB. had comeC. were comingD have been coming(正确答案)5、Have you kept in（）with any of your friends from college? [单选题] *A. contractB. contact(正确答案)C. continentD. touching6、--Shall we have a swim?--Yes, let’s _______ it at 9:00 next Sunday. [单选题] *A. putB. meetC. setD. make(正确答案)7、In 2019 we moved to Boston,（）my grandparents are living. [单选题] *A. whoB. whenC. where(正确答案)D. for which8、95--Where and when _______ you _______ it? [单选题] *A. did; buy(正确答案)B. do; buyC. have; boughtD. will; buy9、We ______ to set up a food bank to help hungry people next week.（）[单选题] *A. hadB. are going(正确答案)C. were goingD. went10、—Where did you get the book?—From my friend. I ______ it three days ago. （）[单选题] *A. lentB. borrowed(正确答案)C. keptD. returned11、What about _______ there by bike? [单选题] *A. goesB. wentC. goD. going(正确答案)12、I tell my mother not ______ me.（）[单选题] *A. worry aboutB. to worry about(正确答案)C. worry withD. to worry with13、4．—Alice’s never late for school.—________. [单选题] * A．So am I.B．So was I.C．Neither am I. (正确答案)D．Neither have I.14、The story has _______ a lot of students in our class. [单选题] *A. attracted(正确答案)B. attackedC. appearedD. argued15、--Why are you late for school today?--I’m sorry. I didn’t catch the early bus and I had to _______ the next one. [单选题] *A. wait for(正确答案)B. ask forC. care forD. stand for16、We can’t go out ______ school nights. （）[单选题] *A. inB. on(正确答案)C. atD. by17、You can't rely on Jane as she is _____ changing her mind and you will never know what she is going to do next. [单选题] *A. occasionallyB. rarelyC. scarcelyD. constantly(正确答案)18、--Henry treats his secretary badly.--Yes. He seems to think that she is the _______ important person in the office. [单选题] *A. littleB. least(正确答案)C. lessD. most19、There are many beautiful _______ in the wardrobe. [单选题] *A. bookB. dresses(正确答案)C. cell phoneD. grocery20、—I can’t always get good grades. What should I do?—The more ______ you are under, the worse grades you may get. So take it easy!（）[单选题] *A. wasteB. interestC. stress(正确答案)D. fairness21、Mike and his friend are going to the _______ to see the new action movie tonight. [单选题] *A. book shopB. restaurantC. concertD. cinema(正确答案)22、93．Welcome ________ our school! [单选题] *A．to(正确答案)B．inC．atD．/23、（）it is to have a cold drink on a hot day! [单选题] *A. What a great funB. How great funC. What great fun(正确答案)D. How a great fun24、The students in that university are not fewer than（）in our university. [单选题] *A. the oneB. thatC. themD. those(正确答案)25、I don’t like snakes, so I ______ read anything about snakes.（）[单选题] *A. alwaysB. usuallyC. oftenD. never(正确答案)26、My home is about _______ away from the school. [单选题] *A. three hundred metreB. three hundreds metresC. three hundred metres(正确答案)D. three hundreds metre27、74．No person （）carry a mobile phone into the examination room during the national college Entrance Examinations．[单选题] *A.shall(正确答案)B.mustC.canD.need28、They might have found a better hotel if they _________ a few more kilometers. [单选题]*A. droveB. would driveC. were to driveD. had driven(正确答案)29、More than one student_____absent from the class yesterday due to the flu. [单选题] *A.areB.hasC.isD.was(正确答案)30、Grandfather lives with us. We all _______ him when he gets ill. [单选题] *A. look after(正确答案)B. look atC. look forD. look like。

新世纪商务英语第二版阅读教程2：叶兴国unit12答案Unit12Part I Background Information美国“安全第一”网络银行成立于195年，是世界上第一-家新型的网络银行。

目前，全球已有超过1000家的银行开展网络银行业务。

网络银行是指依托信息技术的发展而兴起的一种新型银行，是基于互联网或其他电子通信网络而提供金融服务的银行机构，是金融创新与科技创新相结合的产物。

过去，传统银行业的优势在于拥有遍布全球的机构、代表实力的办公大厦、优秀的本土人才，其经营理念以富丽堂皇的高楼大厦作为银行信誉的象征，以铺摊设点、增加银行人员与客户面对面的服务为基础。

与此相反，网络银行这种全新的方式可以使客户不受时空限制，只要能上网，就能够在家里、办公室或旅途中方便快捷地管，理自己的资产，了解各种信息，享受银行的各种服务因此能极大地降低经营成本，创造巨大的利润，并最大限度地扩大业务规模。

据美国权威机构调查，在各类银行服务的平均每项交易成本中，传统银行分支机构最高.其次为电话银行，再次为ATM柜员机,网上银行最低，最高者与最低者相差800%以上。

在信息社会，网络是最便利的沟通、中介渠道，因此以高科技、高安全性高效便捷及低运营成本为特点的网络银行，将对传统银行业产生巨大影响，使整个银行业的竞争更加多元化、复杂化。

Part II Notes to the TextsText A What Is a Bank Really For?1.ATM:automated/automatic teller machine,自动柜员机。

2.immediate ae;附近。

此处immediate解释为“非常接近的,附近的”。

3.You’re banking where it was convenient to walk in sit down,and start an account–even though there’s a good chance that you seldom,if ever,actually walk into your bank to a teller anyone.即使以前去过，你现在也不会再去开户银行与出纳员面对面交读了。

第一单元：CLOZE：BDCAB ADABB DBDAA CCDCB、Translation:1.His dream of becoming a footble star faded out as timewent by .2.A Boeiay/Boeing 747 aircraft didn’t gain enough height to climb the mountain.In a twinking ,it crash into the mountain and blew up .No one survied in the accident.3. Student have easy access to the resource in the libracy. so they are supposed to make the best of it .4.Titanic,the most luxurious ship in the world at the time .hit an icebery when she was under the way to the USA.Consequently, the ship sank into Atlantic Ocean and thousands of people died in this shipwreck.5.Every summer, all the tourists pour into this famous beach ,they packed like sardines on the beach to enjoy the sunshine.6.They have been to ST louis once and have a vague konwledge of its wonderful food ,but the day of their glory is over now ,they laspse into a humble silence and learn to disappear when the ruthless lindneer approches. Supplementary Readings第二单元：Vocabulary StudyCLOZE: CBDAD CDBAC BBCCD ABCAC.Translation:1.Some cyber gurus claim that internet will precent wars reduce pollution and combat various of inquality.2.Although,internet can undernible fosters communication, It will not put an end to wars . since wars are by no means cause by the failure of different people to understand each other equlty.3.The internet can help reduce energy comsumption and pollution ,only if doing things online replace realworld activies.4.The poor are not shunning the internet because they cannot affort it the problem is that they lack the skills to exploit it efficiently, therefore, it make more sense to improve universal literacy than universal.5.Thanks to internet ,income inequality between people doing similar jods in different countries has been reduced. however, the inequality between information works in poor countries and their porrest compatroits has been increased.6.If human nature remains stablely changed ,desipte the claim of technologist predict ,humanity cannot simply incent away its failing.Supplementary Readings第三单元：CLOSE: CBDAB DBCCA ACDAC CADABTranslation:1.Many stuies indicate that thedesert air is so dry that it contains any moisture.2.Although the children form age 5 to 16 must go to school in Britain according to the laws ,about 1%of the children still can not read when they have primary school.3.After heared the news ,I knew i fell vestless again within a fornight .4.We think unanimouly to answer the question ,we must look more closely at the faces.5.Though out the world, goverment at all levels are taking effectively measures to prevent environment pollution.6.Some people think that the objective items ,such as multiple choices, should be used for an examation, others donot agree, because they believe that this kind test has some bad effect on students leaning.Supplementary Readings第四单元CLOSE: ACDCB BCCBD CDCBA ADCDBTranslation:1.I find that walking along the quiet lake can provide refreshment form a day is sedentary jod.2.Exercising and relexing youself is often prescribed as an effective cure for fatigue.3.The less active you are ,the faster aging process accelerates and the more vulnerable you became to physical and psychological problems.4.We are collecting money for repairs to the chur .if any of you would like to make a contribution ,we shall be most grateful.5.The scientist are currently focus on making experiment,in hope of finding effective methods to cure cancers. 5.The speach that the chairman delivered at the conferences made much sense to regain the confidence of empolyees.Supplementary Readings第五单元CLOSE :ADBBA DDCBA CCADB DCABATranslation:1.Tt is generally accepted that the upbring of the childild with the home is closely related to the education of the child in school.2.Jennifer is the chief of personal for the NewYork Heracal Tribune ,where she is also responsible editcrical work in the fied of public relations .3. It was two years ago that Jeff met Rose at his sister"s birthaday party ,they had been communited with each other by email since then the more Jeff know Rose ,the more he like her.4. The measure is effective not only in providing job opportunity for the laid-off works ,but also in limiting price increases.5Similarly , they inefficiency treated the political and economical back ground of the cinspiracy.6Tremendacs capital has met the needs of rapid economic growth on one hand and has caused the in flation on the other hand.Supplementary Readings第六单元CLOSE:: BBACB BCAAD CBABD BBCCBTranslation:1.Passing the English examination should enhance your chances of getting the post.2.The discovery of god in the valley will enrish the mountain area.3. Only when police confronted her with evidence ,did she admited that she had stolen the money.4. The meting will afford you an opportunity of hearing good public speakers.5. An offical statement laid to rest the remain fears aout possible redundancies in the industry.6.MARY IS pretty bright ,ASa matter of ,her teacher told me that she is certain to get a university place thisyear.Supplementary Readings第七单元：Vocabulary Study1.downsized2.dynamic3.yield4.had guaranteed5.inflict6.budget7.priority8.accelerating9.shirk 10.vitally11.jiopardize 12.criteriaCLOSE：CDBCA BCBBA DDABA BCCDCTranslation:1.Black people in this area complained to the goverment that they had been subjected to repeated racial attacks from the local police officers.2.The goverment officers are inclined to apply the science and technology to short -term projects ,which is benifical to scientific development.3.The precious manager did not want to invest time and money in training the employees who could leave the company any times,an a result of which ,there was a scrious talent drain.4.We are collecting money for repairs to the church ,if any of you would like to make a contribution ,we shall be most grateful .5.The scientist are currently focus on making expeiments,in hope of finding efctive methods to cure cancers.6.The speach that the chairman delivered at the conferences made much sense to regain the confidence of empolyees.Supplementary Readings第八单元CLOSE: CACDA BAACD DBDCB ACDABTranslation:1.Mexico city is one of the most popucated cities in the world.2.The finding shows that a substantial difference between the opinions of men and woman.3. I can’t remember whether i left my credit card home or in the car .4.We cannot assume the suspects to be gulity simly because they are deliveed to remain silent.5.The main question that faces Chinese economists at present is how to use the price levers and the competition system to direct resources into areas which yield better returns.6.It is assumed in the next 20 years the most surprisiing development will take pace in the space flight ,but now space craft a being developed and they can be used many times instand of only one.Supplementary Readings第九单元：CLOSE: CDBAA DABCC DBCBC DABBATranslation:1.On those days and nights when I was waiting for the results of the Entrance Examination,my heart was filled with wonder(or uncertainty).Iwondered what the fouture held for me,of surprise and excitement or disappointment and sorrow.2.The little girl ran swiftly to catch up with her mother and stretched out her hand to her mother,crying for more candies and drinks.But the mother persisted that they had bought encough.3.His wife was sent into the operation room.He walked to and fro outside,smoking one cigarette after another.When he saw the door opened,he felt a thrill of tenseness.4.Under the gaze of his colleagues,he flushed with embarrassment and bowwed hi head.He casually took up a newspaper and hid hi face behind it,petending to be reading it.5.They fixed all their attention on the research project on hand.They believed that as long as they didn’t lose heart,they woule succeed in thesse experiments in time.6.She had just given birth to an infant when her husband left/deserted her.In despair,she shut herself and the infant in aroom,claiming that they would perish together.Thanks to the policemen who came in time,the mother and the daughter escaped death by a hair’s breath(or had a narrow escape).Supplementary Readings第十单元：CLOSE：CABBD ADADA DDCCC BCADATranslation:1.we must figure out how to solve the tissue-rejecuion problem.2.his behavior under fire approved him a man of courage.3.In addition to the impressiveness of the settings,there is aue of the camera that at times seems magical.4.At first,no ready technical data were available,but we managed to go without.5.She has some difficulty in giving shape to her ideas.But she resembles her mother in the way she moves her hands when she talks.6.The most part of their designs corresponds to actual needs and regulations on environmental demand,the other part needs reconsidering.第十一单元：CLOSE：ACDAB DCACB CCADC DBDADTranslation:1.The main concern of the people is that if China’s urban economy can not join international intercourse,our country will be in a disadvantageous situation in the world market.2.Smuggling operations not only disorder out markets,and evade custom duty,but also harm the survival and development of national industry.3.To promote the rapid development of economy the government is trying to restore public confidence in its management of the econmy.4.This popular theory must be discarded in the light of new findings for the benefit of the majority of the people.5.In order to protec t the environment,traditional farming methods are coming into use in many areas in Europe.6.Because of the time limit and the shortage of human resources,the firm has not yet managed to find new premises that are suitable for their purpose.Supplementary Readings第十二单元Vocabulary Study:1.proactive2.disseminate3.incentive4.leverage5.facilitate6.precedent7.demonstratedpensation9.justify 10.implement 11.initiative 12.preventiveCLOSE:ADBCA CAADD BBDAD DCCBCTranslation:1.Electronic communication tools facilitate information sharing by enabling people to send one another messages,files,data and images.2.The only way to differentiate yourself form the competition is through service.3.The less there is to justify atraditional custom,the harder it is to get rid of it.4.In high school,students should build on their prior knowledge,learning more-varied and more-sophisticated problem-solving techniques.5.You are not required to simply memorize information. You must be able to demonstrate that you can use that information and apply it in a practical way.6.A well-balanced life is necessary to live in today’sworle. Without a well-balanced life a person can neither function properly nor develop into a well-rounded individoual.Supplementary Readings第十三单元CLOSE: CDBCC DADAB ABCCB DBDDATranslation:1.Planning so far ahead makes no sense.So many things will have changed by next year.2. The main problem that people are facing ing the 21st century is that the rapid increase of population is a heavy burden for developing countries.3.The key is that in regard to the modern scientific and technical books,especially textbooks,their authors should revise them at short intervals if they wish to keep pace with the times.4.The company has been accused of trying to seel their products under the guise of market research in order to get more profits since 1989.5.Tears are a natural form of expression.As they can convey a multitude of feelings,such as happiness,sadness,loneliness,fear,comfort,anger,or frustration,it provides ahealthy outlet for emotions.6.On one hand,the Government of China has has already made great efforts to mobilize people to improve the ecological environment in the light of local conditions. On the other hand,greater efforts should be made to further raise people’s awareness of the environment and spread knowledge about the environment. Supplementary Readings第十四单元CLOSE: ABBDC CADCC BDABC ACADDTranslation:1.All the employees in the company are confident that before too long we will make a wise decision on this.2.Twenty years ago,because of his unemployment ,he couldn’tafford to buy a bicycle,let alone a car.3.Despite the fact there was almost no hope of finding the missing boy,the search party still went on looking.4.Unfortunately,George cannot be with us today so I am pleased to accept this reward on his behalf.5.Currently,the individuals who might have caused the accident are under investigation.6.It was suggested that as the largest non-public high-tech industry in China,they should devote themselves to the development of their own products instead of simply assembling for foreign companies.Supplementary Readings第十五单元Supplementary Readings。

Unit 11.permanent2.had assembled3.discharging4.meekly5.apprentice6.partiality7.obscure8.exalted9.intruding 10.cordially 11.ambition 12.gallantlyCLOZE：BDCAB ADABB DBDAA CCDCB、1.他想当足球明星的梦想随着时间的推移慢慢消退了。

His dream of becoming a football star faded out as time went by.2.一架波音747飞机没有升到足够的高度以飞越那座高山，转瞬间一头撞向大山爆炸了。

机上无人生还。

A Boeing 747 aircraft didn’t gain enough height to clear the mountain. In a twinkling, it crashed into the mountain and blew up. No one survived the accident.3.学生们可以很容易地获得图书馆的资源，所以他们应该充分地利用好图书馆。

Students have easy access to the resources in the library, so they are supposed to make the best of it.4.当时世界上最豪华的游轮泰坦尼克号在她前往美国的途中撞到了冰山，结果轮船漂浮在大西洋中，成百上千的人死于这场海难。

Titanic, the most luxurious ship in the world at that time, hit an iceberg when she was under way to the US. Consequently, the ship sank into the Atlantic Ocean and thousands of people died in this shipwreck.5.每年夏天，游客们都涌向这一著名的海滩。

新世纪大学英语系列教材（第二版）Unit 3Part IExercisesI. Reading for information 。

A. Reading to find main ideas1.D2. BB. Reading to find major details3.A4. CC. Reading to find relevant facts5. C6.BII. TranslationTranslate the following sentences into Chinese.1 Hold it! I don’t care who cuts that pie into two pieces, but whoever does has to give the other the right to select the piece they want.等等!我不管谁把那块馅饼切成两块，但不论谁切，都得给另一方挑选的权力。

2 There are many situations in which the needs of the protagonists are not really in opposition. If the focus shifts from defeating each other to defeating the problem, everyone can benefit.很多情况下，冲突双方的需求并非对立。

如果关注点从击败对方转向解决问题，那么每个人都能受益。

3 If the union wins, the wages lost during the strike will exceed the benefits gained. Conversely, with the strike, management will lose more than the cost of granting the demands without the strike. So both lose with the strike.如果工会赢了，罢工期间损失的工资将超过争得的利益。

10.Anxiety 11.restored 12.refreshedCLOSE: ACDCB BCCBD CDCBA ADCDBTranslation:1.I find that walking along the quiet lake can provide refreshment forma day is sedentary jod.2.Exercising and relexing youself is often prescribed as an effective cure for fatigue.3.The less active you are ,the faster aging process accelerates and the more vulnerable you became to physical and psychological problems.4.We are collecting money for repairs to the chur .if any of you would like to make a contribution ,we shall be most grateful.5.The scientist are currently focus on making experiment,in hope of finding effective methods to cure cancers.5.The speach that the chairman delivered at the conferences made much sense to regain the confidence of empolyees.第五单元Vocabulary Study1.uniform2.distinguish/recognize3.ascertained4.recognized5.unique6.outlet7.tactile8.rigid9.secure 10.acquisition 11.fruitful12.foundationCLOSE :ADBBA DDCBA CCADB DCABATranslation:1.Tt is generally accepted that the upbring of the childild with the home is closely related to the education of the child in school.2.Jennifer is the chief of personal for the NewYork Heracal Tribune ,where she is also responsible editcrical work in the fied of public relations .3. It was two years ago that Jeff met Rose at his sister"s birthaday party ,they had been communited with each other by email since then the more Jeff know Rose ,the more he like her.4. The measure is effective not only in providing job opportunity for the laid-off works ,but also in limiting price increases.5Similarly , they inefficiency treated the political and economical back ground of the cinspiracy.6Tremendacs capital has met the needs of rapid economic growth on one hand and has caused the in flation on the other hand. 第六单元Vocabulary Study1.As a matter of fact2.are plagued3.versus4.have ben reflecting on5.positive 6is implementing 7.will enroll 8.has been enriched9.aspiration 10.academic 11.well-informed mitment toCLOSE:: BBACB BCAAD CBABD BBCCBTranslation:1.Passing the English examination should enhance your chances of getting the post.2.The discovery of god in the valley will enrish the mountain area.3. Only when police confronted her with evidence ,did she admited that she had stolen the money.4. The meting will afford you an opportunity of hearing good public speakers.5. An offical statement laid to rest the remain fears aout possible redundancies in the industry.6.MARY IS pretty bright ,ASa matter of ,her teacher told me that she is certain to get a university place this year.第七单元：Vocabulary Study1.downsized2.dynamic3.yield4.had guaranteed5.inflict6.budget7.priority 8.accelerating 9.shirk 10.vitally 11.jiopardize 12.criteria CLOSE：CDBCA BCBBA DDABA BCCDCTranslation:1.Black people in this area complained to the goverment that they had been subjected to repeated racial attacks from the local police officers.2.The goverment officers are inclined to apply the science and technology to short -term projects ,which is benifical to scientific development.3.The precious manager did not want to invest time and money in training the employees who could leave the company any times,an a result of which ,there was a scrious talent drain.4.We are collecting money for repairs to the church ,if any of you would like to make a contribution ,we shall be most grateful .5.The scientist are currently focus on making expeiments,in hope of finding efctive methods to cure cancers.6.The speach that the chairman delivered at the conferences made much sense to regain the confidence of empolyees.。

新世纪大学英语系列教材（第二版）Unit 4Part IExercisesI. Reading for information 。

A. Reading to find main ideas1.D2. BB. Reading to find major details3.C4. AC. Reading to find relevant facts5. C6.AII. TranslationTranslate the following sentences into Chinese.1 Free agents work with multiple clients on a variety of projects based on their unique set of abilities. 自由职业者凭借自己独特的能力为多个客户的不同项目工作。

2 Companies are hiring more free agents than ever before because they save money and acquire niche expertise to solve specific business problems. This is different from full-time salaried workers who get benefits and are generalists in their fields.各公司比以往任何时候雇用更多的自由职业者，因为这样它们既可以省钱又能获得解决具体商业问题的合适专业技术。

这些自由职业者与全职拿薪水的工作人员不同，后者享有各种福利，在各自领域是通才。

3 The social contract that employers have with workers is evolving to one where “it’s less about loyalty and more important to focus on projects.”雇主和工作人员之间的社会契约逐步发展为“较少关注忠诚度而更多关注项目”。

听力:Lesson1 43312 11334 32314 , part B 42221Lesson2 42443 22332 33231 , 13424Lesson3 24312 24423 13312 , 12244Lesson4 44113 22441 13413 , 24214Lesson5 12433 24123 31312 , 32321Lesson6 11142 44241 14123 , 31344Lesson7 31234 33441 31444 , 44314Lesson8 11211 34211 24213 , 没有（Part B 可能不考）阅读理解课后答案:Unit 1 vocabulary study第一部分选择32142 34234第二部分替换etiquette ，looped, unaccountable , told off, conspicuously , risky , let loose , racy ,nurky , ticklishUnit 2 vocabulary study第一部分选词填空neo-realist 新现实主义, neo-Nazis 新纳粹主义，Neo-fascist 新法西斯主义，neocolonialism新殖民主义，neologism新词，neo-Darwinist 新进化论, neoclassical新经典, neonate新生儿第二部分选词填空Fostering，has raved , holy grail , mainstay ,twenty-something , Heterosexual , mandatory , embracing , meditating , fusionUnit3 vocabulary study第一部分替换Outstrip ，limbo ,ceased ,in the wake of , paramount ,ethical , prolonged ,thorny ,congenital, subsequently第二部分选词填空Euthanasia ,salvaged ,deformity ,defects ,handicaps , lingering ,grapple ,allegedly , acquitted ,frontiersUnit4 vocabulary study第一部分连线1B 2E 3G 4J 5A 6H 7C 8I 9F 10D第二部分选词填空Anthropologists , patterns , tangible , persistent , infringe , integrate, secular , spatial , florist’s , architectureUnit5 vocabulary study第一部分连线1d 2e 3i 4g 5j 6h 7f 8a 9b 10c第二部分选词填空Provocative , notional , curb , devastating, appalling , perspective ,counterpart ,fray , defuse , frustratedUnit6 vocabulary study第一部分替换Outgoing ,petite ,emphatically , self-possessed ,quest ,personable ,fantasiled, buy into , defer , caught up第二部分选词填空Involved , committed , figure out , convinced , affluent , tied down , quest , the end of the rainbow ,therapeutic , formulatingUnit7 vocabulary study 没讲Unit8 vocabulary study第一部分连线1j 2h 3g 4a 5b 6i 7d 8c 9f 10e第二部分选词填空Aggressive , stereotyped ,inhibit ,masculine , disapproval , subsistence , speculate , perceive ,socialize , prone 相信能就一定能考试时间6月17号东校区三教（逸夫教学楼）选择是难，更何况是心灵选择。

UNIT ONE Party PoliticsP8 I Comprehension Check1-5 DCDAB 6-10 DDCABP10 Vocabulary StudyI 1-5 CBADB 6-10 CDBCDII 1.etiquette 2.looped 3.unaccountable 4.told off 5. conspicuously 6. pesky 7.let loose 8.racy 9.murky 10.ticklishP11III TranslationTo invite eminent persons to help make advertisements should be regarded as one of the best advertising strategies and could, of course, produce a spectacular(powerful) VIP effect, privided that those celebrities are perfectly willing to accept the invitation and, more importantly, the products to be advertised are genuine and of fair prices. Sometimes, while a commodity is of inferior quality, the advertisement is full of words lavishing praise on it, if a celebrity shows up as an image agent for such a product, the advertisement could, if any, be temporarily successful before it turns the brand of the product in question notorious and, more disastrously, ruins the reputation of the eminent person thereafter. So, the famous are well advised to think more than twice before they agree to appear on the commercial.P13 Key to Supplementary ReadingsA.1-5 FFFTT 6-10 FTFTTB.1-5 FTFTF 6-10 FTFTFUNIT TWO The New SinglesP29 I Comprehension Check1-5 BDBDC 6-10 ACCADP31 Vocabulary StudyI 1.neo-realist 2.neo-Nazis 3.Neo-fascist 4.neocolonialism 5. neologisms 6.neo-Darwinist7.neoclassical 8. neonatesII 1.fostering 2.raved 3.holy grail 4.mainstay 5.twenty-somethings 6.heterosexuals 7.mandatory 8.embracing 9.meditating 10.fusionP32III TranslationNowadays in the city’s tonier residential districts there are peple named as singles, who are usually young, rich and tech-savvy professionals and choose independently their own lifesyles. The number of singles has increased dramatically over the recent years. The reasons of remaining single are various:some may be busy exploring careers without putting their marriage into the agenda, some may indulge in their jobs, travel, entertainment, physical fitness or friendship, More than 80% of them have not abandoned the value of marriage, and they say they aspire to marry or they want to be married someday, but they are patient and feel content being single until they meet the right person.Key to Supplementary Readings(略)UNIT THREE Doctor’s Dilemma:Treat or Let Die?P51 Comprehension Check1-5 BCCBD 6-10 DCDADP53 V ocabulary StudyI 1.outstrip 2.limbo 3.ceased 4. in the wake of 5. paramount 6.ethical 7.prolonged 8. thorny9.congenital 10.subsequentlyII 1.euthanasia 2.salvaged 3.deformity 4.defects 5. handicaps 6.lingering 7. grapple 8. allegedly 9.acquitted 10.frontiersIII TranslationPeople who are energetic, happy, and relaxed are less likely to catch a cold than those who are depressed, nervous, or angry. When the brain is “happy”, it sends messages to our organs that help keep the body healthy and sound. Your chance of developing the common cold, pneumonia, or even cancer may very well be decreased by keeping your brain in a healthy state. In addition, happy and relaxed people are prone to better health practices than their negative and stressed counterparts. They are more likely to get plenty of sleep and to engaged in regular exercise, and have been shown to have lower levels of certain stress hormones.P59 Key to Supplementary ReadingsA.1-5 FTFTF 6-10 TTTFT B 1-5 FFTTF 6-10 TFTFFUNIT FOUR The Cultural Patterning of SpaceP71 Comprehension Check1-5 BABCC 6-9 DDDBP73 V ocabulary StudyI 1-5 begja 6-10 hcifdII 1.anthropologists 2. Patterns 3.tangible 4. persistent 5. infringe 6. integrate 7. secular 8. spatial 9.florist’s 10.ArchitectureIII TranslationAs one travels abroad and examines the ways in which space is handled, startling variations are discovered; differrences which we react to vigorously. Since none of us are taught to look at space as isolated from other associations, feelings cued by the handling of space are often attributed to something else. In growing up people learn literarily thousands of spatial cues, all of which have their own meanings in their own contexts.当人们到海外旅游时，如果留心观察外国人如何处理空间关系，就会发现许多令人惊讶的不同之处；而这些不同之处总让我们反应强烈。

Unit ElevenPart I Pre-reading Questions1.What is logistics according to your own knowledge?答案范例：Logistics is used more broadly to refer to the process of coordinating and moving resources – people, materials, inventory, and equipment – from one location to storage at the desired destination. It may involve the integration of information flow, materials handling, production, packaging, inventory, transportation, warehousing, and often security.2.What is the goal of logistics?答案范例：The goal of logistics is to ensure that resources are moved to the destination more efficiently and timely.3.Are supply chains important in the global economy? Why?答案范例：Yes, they are. Supply chains encompass the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. They also include coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, supply chains integrate supply and demand management within and across companies.Part II Extensive Reading段落大意难句解析词汇Text A1. 主旨归纳文章通过对沃尔玛总部配销中心的流水线工作场景介绍，引出供应链管理概念，并指出其在当今世界商业活动中扮演着重要角色。

Lesson11.The representative presented to the committee a petition signed by 1,200 electors asking fora thorough probe into the financial scandal surrounding the candidate for the regionalsegislature.2.The landlady fired the servant who pocketed household funds for his own use.3.After exploring for more than half a year, the ecologist felt a great thrill from spotting therare species at the foot of the mountain.4.“Better late than never” is a platitude that is very familiar to most English speakers.5.The couple had been trying to satisfy all the needs of their only youngster, who had beenimportuning for more pocket moneny all the time.6.The unruly crowd became even more boisterous when the negotiator tried to quiet them.7.The belief that one should work hard and be honest is deeply ingrained in our culture.8.The company was financially cornered and almost went into bankruptcy during last year’seconomic recession.9.The employees tried to avoid every risk that might incur her displeasure during the firstmonth after her divorce.10.In order to prevent a sudden outbreak of hostilities, we must make no provocative move.Replce the italicized parts in the following sentence with the appropriate forms of words or expressions from the text.11.The author of the book made a comparative study of courtesy between the two differentcultrues. (etiquette)12.After long night of revelry at the New Year’s Eve party ,most of the guests weredrunk.(looped)13.Since the beginning of last month, she has suffered now and then from a sharp andunexplained headache for which the doctors are trying to find a cure.(unaccountable)14.The security guard spoke angrily and seriously to the group of noisy boys acting up in thegarden of the hotel. (told off )pared with all his peers, the young engineer had been noticeably successful in thatfield.(conspicuously)16.Many men tend to regard daily housework such as cooking, cleaning and laundry to be anirritating nuisance. (pesky)17.The psychiatrist encouraged his patient to release all his resentment at the way life hadtreated him.(let loose)18.In this lively romantic historical novel, the author narrates a riveting love story between twogreat figures of the 19th century. (race)19.She was depressed by the gloomy, fog-bound scene on the waterfront and felt even morelonely.(murky)20.The chairman advised both parties to calm down and be rational because thy had reached asensitive stage of their business negotiations.(ticklish)Lesson21.Italian neo-realist cinema focused on working—class subjects, using amateur actors andfilming on location, rather than in the studio.2.Despite his wartime atrocities,(暴行)Hitler is still revered by neo-Nazi in many countries.3.Neo-fascist groups are an increasing threat to ethnic minorities across Europe.4.By neocolonialism we mean the practice of granting a sort of independence with theconcealed intention of making a liberated country a client—state.5.The tutor tried hard to dissuade(阻止) students from using neologism in formal writing.6.He is a neo-Darwinis t who always preaches that the evolutionary development of plants andanimals is principally determined by natural selection, and that acquired characteristics cannot be inherited.7.The architect traveled around the whole of Europe seeking Palladio’s wonderful 16th-centuryneo-classical buildings.8.In view of the still unknown physical risks that cloning might impose on neonates, caution isappropriate.9.The challenge for the future lies in fostering conditions in cities that will be favorable toeconomic growth.10.The old lady raved about her grandchildren for about an hour.11.Gene therapy-----the actual correction or replacement of defective gene sequences in theembryo or the adult ------is the holy grail of genetic medicine.12.Through genetic engineering, will scientists be tampering with the genetic diversity that hasbeen the mainstay of human survival in the past?13.A news release by the Chinese Ministry of Personnel printed in a few leading newspapers andon news websites caught the attention of thousands of twenty-somethings in October.14.For many reasons, the vast majority of heterosexuals still prefer the “old—fashioned”,sexual way of producing children. No other method better expresses the loving union of a man and a woman seeking to make a baby.15.It is absolutely mandatory that every driver of a vehicle must pass a driver’s license test.16.In today’s lightning—speed world many singles are embracing the newest trend inrelationship ----- speed dating-------to size up a potential love interest.17.As a young man, he spent a lot of time meditating upon the purpose of life.18.She really enjoyed the film because it was a(n) fusion of history and contemporary events.Lesson 31.In China, home computer ownership is expected to exceed that of the U.S. and Europecombined. ( outstrip )2.The company has been placed in a state of uncertainty as the board decides what to donext.( limbo)3.He wrote quickly, but from time to time the stopped and outbreak of civil war. ( ceased)4.Thousands of refugees left the country following the outbreak of civil war.( in the wake of)5.An airline spokesman stated that the safety of passengers was absolutely of the most important.(paramount)6.The use of animals in scientific tests raises difficult moral questions. (ethical) coverage of the match had to be extended when it went into over—time.（prolonged）8.He’s a good person to be with if ever you’re in a tough situation. ( thorny)9.He seemed to be a born liar. ( congenital)10.The operation was rather painful, but I felt a lot better afterwards. (subsequently)11.In the Netherlands euthanasia has already been legalized.12.Some observers doubt whether the peace process can be salvagedck of essential minerals can cause deformity in unborn children.14.All the cars are tested for defects before they leave the factory15.We help people with mental or physical handicaps to find work16.She had a(n) lingering sense of guilt for some time after breaking off her relationship withHenry.17.The Government has to grapple with the problem of unemployment.18.He was arrested for allegedly stabbing his former wife19.To her relief she was acquitted of all the charges laid against her.20.The frontiers of medical knowledge are being pushed farther outwards as time goes on.Lesson 41.Westerners perceive shape and dimensions. (size)2.see cross—cultural varieties of spatial perception (types)3.any intrusion of one activity into a space (penetration)4.essence of beauty the Japanese call “shibumi”(core)5.the word means “in a house” or “from a chamber”(room)6.adaptations to specific environment (adjustments)7.the amount of distinguishing landmarks in a region (distinctive)8.make careful distinctions among different spatial elements (differentiation)9.secular and sacred activities are kept apart. (holy)10.different perceptions of time may cause cultural conflicts. (clashes)11.Time is not a “mere connection”, as some English anthropologists would lead us to believe,but one of the most basic organizing systems of life, because all situational behavior has a temporal and a spatial dimension.12.Patterns are those implicit cultural rules by means of which sets are arranged so that theytake on meaning.13.In fact, compared with more tangible assaults on his character------namely Jones’pendingsexual—harassment lawsuit and the federal investigation into White—water ------words in a book could barely hurt him.14.A small but persistent group of critics, many of them supported by the oil and coal industries,still don’t buy it.15.Mr. Smith, who was worried that the ban might infringe on the rights of law—abiding gunowners , had already voted against the bill.16.After all, scientists noted, HIV is a retrovirus, a class of infectious agents known for theiralarming ability to integrate their own genes into the DNA of the cells they infect.17.Suddenly, perfectly secular folks were throwing around words like sanctity and dredging upmedieval—era arguments against the hubris of science.18.My study of space---- how people experience it and create a model of the spatial world in thecentral nervous system-----forced me to acknowledge the perceptual clichés of my culture. 19.My ignorance of both hydroponics and of florist’s shops made me feel somewhat ill at ease.Consequently I did not communicate in the manner I generally use when I am speaking on afamiliar subject in a familiar setting.20.To understand an organization, you have to consider all of its components. Organizations arenetworks of related parts. Each element works together with the others to support efficient operations. The new MBA buzzword for it all is Organizational Architecture.Lesson 51.sat in rapt attention (complete; engrossed)2.pay for the use of the inn’s facilities (resources; means)3. a seemingly intelligent couple condone behavior that is so obviously rude (overlook; ignore)4.witness the abominable display (contemptible)paring assessments of (appraisals)6.her friend’s mother was livid (furious)7.learn to behave more gallantly than they feel (bravely; politely)8.call a neighbor a jerk (idiot; fool)9.become aggressive, demanding and rude at the slightest provocation(irritation; annoyance)10.the result of thoughtlessness rather than of deliberate aggression. (intentional; purposeful)11.It is not our desire to be provocative, but the status quo cannot continue. Neither can thepresent standoff, without the danger of a more serious confrontation that nobody wants.12.Like all derivatives, they function, essentially, as bets on the direction of particular markets.So coveted is such insurance that the total face amount -----or “notional value”-----of swaps and similar contracts has soared to an astronomical $11 trillion.13.Annoyed, shareholders have moved to curb such abuses-----just as they have moved toremove a number of CEOs in recent months.14.The day was star—crossed, Friday, October 13th, on the eve of the second anniversary of a(n)devastating market crash.15.In a(n) appalling demonstration of the mistreatment of recruits and their meager food rations,in March 1993 four sailors on Russky Island in the Far East died of malnutrition.16.Even more interesting, from a business perspective,is the so—called intranet----thecollection of networks that connect computers within corporations---- that both Sun and Microsoft have targeted as a rich area for growth.17.She was at times less successful winning over her counterpart at the U.N., who, likeNapoleon’s army, travels on his stomach.18.Members of the NASA—led team arrived in Washington fully prepared to enter the fray.19.Negotiation could sometimes defuse these situations and produce more acceptableconsequences for both parties.20.It may not seem much consolation to point out that the teacher, too, becomes frustrated whenhis efforts appear to produce less than obvious result.Lesson 61.Marsgall’s skills and her pleasant and sociable personality made her very effective in herpublic relations job. (outgoing)2.Mary was small, pretty, and very ambitious (petite)3.He has always strongly and clearly denied the allegations. (emphatically)4.On the surface Dana was calm and self—assured, but I knew that this wasn’t completely thecase. (self-possessed)5.Many of its best—educated residents have been driven to neighboring counties in search ofbetter jobs. (quest)6.He was certainly the most attractive and pleasant lecturer there. (personable)7.For a while she imagined that she was a rich woman, living in a beautiful house. (fantasized)8.I like the idea of getting married but I don’t accept the traditional view of what marriageshould be all about. (buy into)9.They decided to postpone the wedding until Pam’s mother was out of the hospital (defer)10.The government got involved in a bitter dispute between the miners and theiremployers.( caught up)11.Fathers are encouraged to be more involved with their families.12.Edinburgh sees itself as a university of the new millennium, committed to research andteaching.13.I couldn’t figure out who the lady with the sunglasses was.14.Researchers are convinced that there is a genetic cause for the disease.15.Spatial mobility tends to be highest among the most affluent groups on the one hand and thepoorest on the other.16.She didn’t want to be tied down by a full-time job.17.She loves her life and is immersed in the quest for knowledge for knowledge’s sake.18.It seems like everybody in America is looking for the end of the rainbow19.Some claim that the herb has therapeutic value for treating pain.20.She has lots of good ideas, but she has difficulty formulating them.Lesson 71.The old lady complained continuously about the way her granddaughters dressed.(carped)2.His painting gave a concrete form to the spirit of the age.(embodied)3.The poor couple suffered great pain every night over the decision to send their sons to schooland keep their only daughter at home to help with farming work.(agonized)4.He issued an open and direct denial of the story that he was involved in bribery.(outright)5.Bill looked hard at the computer screen, wondering what his programming mistakewas.(peered)6.Mary’s parents knew clearly that their daughter’s poor scores would keep her out of anyprestigious university.(mediocre)7.The company was flooded with application letters after their advertisement for newemployees appeared in local newspapers.(inundated)8.The manager stubbornly opposed the suggestion to reduce his staff despite his failingbusiness.(bucked)9.John Bull is always speaking sharply to the workers for no apparent reason.(snarling at )10.The rain came gradually to a stop before we got started.(petered out)11.Gas lamps became obsolete when electric lighting became popular.12.It is ver hard for me not to wince when I see a nurse putting a needle into my arm.13.No one would deny that the marathon is the most grueling event in the sports meet.14.The whizzed through the rehearsal so that there would be time for a short meeting.15.The film star made a(n) pretentious speech to journalists, stating that he only cared about art,not wealth.16.The senator squelched the reporters who tried to interrupt him during his speech.17.It took a long time for him to mull over the whole thing before eventually making a decision.18.It was exciting to see such a movie for the first time, but we soon became jaded when ourTV was flooded with programs of a similar kind.19.Jane hoped her new housemaid could be trusted, but she will had some misgivings.20.When the war broken out, a large number of refugees crossed the border, seeking sanctuaryin the neighboring country.21.Fame happened almost overnight for the 25-year-old actress, but she has been unfazed by allthe recent media attention.22.The man posed as a health-worker in order to get into the old lady’s house, and then stole hermoney.23.Years ago, people would have scoffed at the notion that robots would operate on patientsinstead of surgeons.24.Mrs. Williams was upset when she heard that her son had misbehaved at school.Lesson 81.This hostile and aggressive attitude towards the host country evidently grows out of thegenuine difficulty which the visitor experiences in the adjustment process.2.Many teachers have stereotyped opinions concerning naughty pupils.3.It is natural for people to have hope, admiration, and jealousy. To inhibit such feelings is cruelbecause it goes against human nature.4.Some research suggests that woman with masculine-sounding names such as “Sam”and“Chris” are more successful in the business world.5.It’s said that in Slav areas it is not wise to nod approval or shake one’s head in disapproval,because the meanings of these gestures are opposite to the anglicized cultural meanings.6.In this poverty—stricken area, many of the families are forced to live at the subsistence level.7.We must first understand the ordinary rules of stability and the pervasive patterns of naturalhistory before we can speculate on the origin of the major body plants.8.He was only able to perceive black and white: he could not see properly.9.In recent years, young parents, female professionals, and well-educated parents are morelikely to socialize their children into more equal gender roles.10.Men are more prone to revenge injuries than to requite kindness, says Thomas Fuller.。

新世纪大学英语综合英语提高教程批判性阅读2课后答案A Frenchman went to a small Italian town and was staying with his wife at the best hotel there.One night,he went out for a walk alone.It was late and the small street was dark and quiet.Suddenly he felt someone behind him.He turned his head and saw an Italian young man who quickly walked past him.The man was nearly out of sight when the Frenchman suddenly found that his watch was gone.He thought that it must be the Italian who had taken his watch.He decided to follow him and get back the watch.Soon the Frenchman caught up with the Italian.Neither of them understood the other's language.The Frenchman frightened the Italian with his fist(拳头)and pointed at the Italian's watch.In the end the Italian gave up his watch to the Frenchman.When he returned to the hotel,the Frenchman told his wife what had happened.He was greatly surprised when his wife pointed to the watch on the table.Now he realized that by mistake he had robbed the watch and it was the Italian's.1.The Frenchman went to a small Italian town_______.A.aloneB.with his wifeC.with his friendD.with an Italian2.One night he went out for_______alone.A.a rideB.a walkC.a drinkD.rest3.Suddenly he found his_______was gone.A.watchB.moneyC.bookD.ring4.The Italian gave up his watch to him at lastbecause________.A.he had stolen the watch from the Frenchman.B.he understood what the Frenchman wantedC.he had picked up the watch on his w ay from workD.he was afraid of the Frenchman5.Who was robbed of the watch on earth?A.The Frenchman was.B.The Italian was.C.Both of them was.D.Neither of them was.【答案与解析】本文讲述了法国人与意大利人语言不通发生误解的一个有趣的故事。

新世纪商务英语第二版阅读教程2：叶兴国unit11答案Unit11Part I Background Information“物流”的英文是logistics,原意是“军事后勤保障”。

二战后，物流的概念被广泛运用于经济领域。

所谓物流，是指从原材料和零部件的采购、装卸运输、转运生产、包装、贮存、配送、销售到最终将商品送达用户手中的整个过程所涉及的各个环节中物品移动的流程形态。

物流活动包括用户服务、需求预测、订单处理、配送、存货控制运输、仓库管理、工厂和仓库的布局与选址、搬运装卸、采购、包装、情报信息。

现代意义上的物流发端于二十世纪五六十年代，成熟于七八十年代，只有不到半个世纪的发展史，但是物流产业被认为是国民经济发展的动脉和基础产业，其发展程度成为衡量一国现代化程度和综合国力的重要标志之一。

在当今的信息时代，随着电子商务的不断发展，全球物流产业有了新的发展趋势。

物流业已经成为经济全球化过程中最重要的话题之一。

现伐物流服务的核心目标是在物流全过程中以最小的综合成本来满足顾客的需求。

我国的物流产业正处于高速增长的上升阶段，存在着巨大的市场潜力与广阔的发展前景。

Part II Notes to the TextsText A Supply-Chaining1.I had never seen what a supply chain looked like in action until I visited Wal-Martheadquarters in Bentonville,Arkansas.我从来没看过供应链实际的运作，直到我去参观了阿肯色州班多维尔的沃尔玛总部。

2.These little conveyor belts fed into a bigger belt,like streams feeding into a powerful river.这些小传送带通向一个较大的传送带，就像溪流汇合成大河。

新世纪商务英语第二版阅读教程2：叶兴国unit8答案Unit8Part I Background Information过去人们常说:“如果你制造出一种质量更好的捕鼠器，市场就会把路铺到你家大门口。

”现在这句话不一定正确。

实际上，最好的产品并不一定能够赢得最大的市场份额。

例如，在个人电脑领域，尽管草果操作系统比微软操作系统更加稳定，使用起来也更加容易，但它却在与微软的市场之争中败下阵来。

营销战略能够使大致相同的产品和服务的市场表现大相径庭。

美国营销协会认为营销是创造、传播、递送和交换对于顾客、客户、商业伙伴乃至整个社会具有价值的待售品的活动、惯例和过程。

“市场营销”这个词的原本意义是指到市场去，比如去购物或者去卖货物、服务。

市场营销实务一般被认为是一种创造性产业，它包括广告和销售，也涉及通过市场调查预见消费者的未来需求。

广告是沟通的一种形式，这种沟通的目的就是要劝说潜在的消费者更多地购买或者消费某一特定品牌的产品或者服务。

销售是-项涉及卖出产品或服务、换回钞票或其他补偿物的活动，它是一种实现商业活动的行动。

市场营销受许多社会科学的影响，特别受到心理学社会学和经济学的影响。

20世纪60年代，哈佛商学院的杰罗姆.麦卡锡教授指出，营销组合包含四个因素(4Ps):产品(product)、价格(price)、渠道(place)和推销(promotion)。

产品因素涉及商品或服务的规格以及该产品或服务如何满足最终用户的需求，其范围通常包括担保书、保证书和技术支持等。

价格是指确定一件产品的价格，包括打折的过程。

商品的价格不应该是随意制定的，它只是用来交换该产品或服务的东西。

渠道是指如何使产品到达消费者手中。

推销是指推销产品、品牌或者公司的各种方法，具体包括广告、促销、宣传、直销、制定品牌等。

值得-提的是，品牌对于营销来说至关重要。

品牌是一个能够把产品和服务与对其形成竞争的产品和服务区别开来的名称、图案、标志或者其他特征，它代表了消费者对于一个企业、产品或服务的经验。

研究生英语复习——课后题答案A:第一单元：Vocabulary Study：1.permanent 2.had assembled 3.discharging 4.meekly 5.apprentice 6.partiality 7.obscure 8.exalted 9.intruding 10cordially 11ambition 12.gallantlyCLOZE：BDCAB ADABB DBDAA CCDCBTranslation:1.他想当足球明星的梦想随着时间的推移慢慢消退了。

His dream of becoming a football star faded out as time went by.2.一架波音747飞机没有升到足够的高度以飞越那座高山，转瞬间一头撞向大山爆炸了。

机上无人生还。

A Boeing 747 aircraft didn’t gain enough height to clear the mountain. In a twinkling, it crashed into the mountain and blew up. No one survived the accident .3.学生们可以很容易地获得图书馆的资源，所以他们应该充分地利用好图书馆。

Students have easy access to the resources in the library, so they are supposed to make the best of it.4.当时世界上最豪华的游轮泰坦尼克号在她前往美国的途中撞到了冰山，结果轮船沉没在大西洋中，成百上千的人死于这场海难。

Titanic, the most luxurious ship in the world at that time, hit an iceberg when she was under way to the US. Consequently, the ship sank into the Atlantic Ocean and thousands of people died in this shipwreck.5.每年夏天，游客们都涌向这一著名的海滩。