大学英语第五单元考试题分析解析

大学体验英语二（综合教程）Unit 5Ways to SuccessListen and TalkLead inSuccess can be reached in different ways by people in different careers.Bill Gates began at age 13 to 1.____ computers. His vision for personal computing has been central to the success of Microsoft Corporation, the company he 2.____with his childhood friend in 1975.The former CEO of General Electric, Jack Welch, is a business legend. A famous quote by Mr. Welch is, "Change before you have to." He believes in leading by example and 3. ____his employees to do their best everyday.Michael Jordan said, "I accept 4.____, but I can't accept not trying." He is one of the best athletes to ever play team sports. His great smile, athletic 5.___, and pleasant personality have made him one of the most famous 6.____in the world. Michael Jordan spent a lot of time playing basketball as a child but in senior middle school he was taken off the team. Instead of 7.____, he worked through adversity and became the greatest basketball player yet.Celine Dion came from 8.____beginnings in a rural French Canadian town in Canada. The youngest of fourteen children, her voice is internationally known on such soundtracks as Beauty and the Beast and Titanic.Ronaldo is Brazil's greatest 9.____in soccer since Pele. He began his professional 10.____in the season 90-91, playing for the Social Ramos Club. FIFA (Federation Internationale de Football Association) voted him best player of the year in both 1996 and 1997.In 2002,he won the Golden Shoe Award of the FIFA World Cup with 8 goals scored.Key:1. program; 2. founded; 3. encourages; 4. failure; 5. achievements6. athletes;7. giving up;8. humble;9. talent; 10. careerPassage A: My Advice to Students: Education Counts2.Answer the following questions with the information from the passage.1. Why do many students write to Bill Gates every year?They want to get his advice about education.2.Why do some parents write to Bill Gates?They want to get guidance for their children.3. What does Bill Gates think of dropping out of school?He discourages it.4.Which university did Bill Gates go to? Did he graduate with a degree?He went to Harvard but he dropped out in his junior year.5. Many students choose to work for a while before going to a university. What do you think of this?If you fall into an obsessive pattern in high school, you are unlikely to change when you go to college, and you may not get grades good enough to go to a good college.3. Choose the best answer to each question based on the information you obtain from the passage.1. What does Gates mean by "education counts"?A) Education teaches us how to count numbers.B) Education is important to everyone.C) One learns by getting an education.D) Education is the only way to success.2. From the passage we know that __________.A) many people are interested in the success story of GatesB) Gates dropped out of college because he didn't do wellC) the smart part-time programmer dropped out of schoolD) Gates is going back to Harvard to get a degree3. Gates tells us that __________.A) Microsoft Corp. has some successful high school dropoutsB) Microsoft Corp. doesn't care much about school education and diplomasC) he encouraged the bright part-time programmer to drop out of schoolD) it is easier to get a job with a college diploma than without one4. According to Gates, __________.A) one learns better in a libraryB) one learns better by self-studyC) one learns better by going to schoolD) it's bad to have many interests5. It can be inferred from the passage that __________.A) good universities usually get smart and capable studentsB) one gets specialized knowledge from graduate schoolC) one learns broadly at both high school and collegeD) it's fine to become deeply interested in one specific areaAnwser: 1. B; 2. A; 3. D; 4. C; 5. A4. Fill in the blanks with the words given below. Change the form where necessary.1. The economy in that country ____ deeper and deeper into crisis.2. My father was a historian and his ____ was the history of Germany.3. They decided to close the museum ____ and simply because it cost too much to run.4. The local government has decided on new measures to ____ car use in favour of public transportation.5. It's pretty ____ that they'll turn up now-it's nearly ten o'clock.6. The interchange of ideas aids an understanding of group ____ .7. She says it's a good film and recommends it to all her friends, though she hasn't ____ seen it.8. Stop shouting and let's discuss this ____ reasonably.9. People now ____ that green issues are important to our future.10. Kathy and Eric run this small hotel as an " ____ home", which should give you a good idea of the atmosphere of warmth and hospitality thereAnwser: 1. was sinking 2. specialty 3. purely 4. discourage 5. unlikely6. dynamics7. actually8. reasonably9. have perceived 10. extended5. Complete the following sentences with phrases or expressions from the passage.1.She ____ politics while she was still a college student, and was elected to the lower parliament at the age of 40.2. Alone in London, without friends, work, or money, Shelley ____ despair.3. There was an attempt to ____ more men for the police force, but not many did.4. The idea sounds fine, but we still need to _____ it ____ in practice.5. She started working on an engineering degree but _____ college after only a year.Anwser:1. took a deep interest in; 2. fell into; 3. sign up; 4. try (it) out; 5. dropped out of6.Consult a dictionary for the usage of the following words and make a sentence with each of them.1. Rebecca was, without question, the most skilled technician on the team.2.The company declares that their product "makes you thin without dieting".3. Your teacher can give you advice on choosing a career and writing a job application.4.The situation made it more difficult for management to encourage workers to work harder.5.His books have sold in the thousands, but from a literary point of view they aren’t really very good.1.crew2. to embrace3.reared4.scheduled5.was graced7.Translate the following sentences into English.1. 我们得把感情放在一边，从专业的(professional)角度来对待这件事。

Reading: Text 151Match the words with their definitions.lb 2i 3e 4f 5 c 6h 7g 8a 9j 10 d2Complete the following expressions or sentences by using the target words listed below with the help of the Chinese in brackets. Change the form if necessary.1genetically 2 outweigh 3 infrastructure 4 statistics 5 resolve 6 financial7rigorous 8 spark 9 collaboration 10 desperate 11 alter 12 cultivable13temper 14 lobby 15 leading-edge 16 array 17 deficient 18 restricted19 unfounded 20 converted 21 devastating 22 staple 23 transform3Read the sentences in the box. Pay attention to the parts in bold. Now complete the paragraph by translating the Chinese in brackets. You may refer to the expressions and the sentence patterns listed above.already very much a part of our lives （己成为我们生i舌的一部分）have a strong incentive to （迫切地想要）it can raise overall crop productivity （But for all that promise （尽管这么多保证）should be subjected to rigorous testing （应该进行严格的测试）4Translate the following sentences from Text 15 into Chinese.1特别是在有悠久的农业生产传统和主张环保的游说集团的国家里，这个理念似乎有悖自然。

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否则就听不成啦!Part 1 Compound Dictation(每小题：分)Directions: In this section you will hear a passage or passages three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks with the information you have just heard. Finally, when the passage is read for the third time, you should check what you have written.Questions 1 to 10 are based on the following passage.People who go to the emergency room with chest pains in the evening are more likely to be having a heart attack than those who go during the day. This fact is supported by research 1. .You would've heard this if you were here Tuesday at the 2.meeting of the American Heart Association.Dr. Michael Gibson said people who arrived at the 3.room at night with chest pains had an 11 percent risk of having a heart attack, compared with a 6.5 percent risk for patients who came in during the day.Gibson and his pared 813 patients who came to the hospital between 6 a.m. and 6 p.m. with 433 patients who came in between 6 p.m. and 6 a.m.The people who came in at night were younger than those who arrived during the day, and had experienced their 5.for a longer period of time before going to the hospital.Gibson's recent research has shown an association between people's sleeping and waking 6.and heart attacks. Most heart attacks 7.in the morning.He has some ideas about this. Gibson thought that one reason that night-time patients were much more likely to be having a heart attack may be that 8. . Patients who came in at night delayed seeking treatment by 30 to 45 minutes. He also thought1.His answer was so confused that I could hardly make any________ of it at all.A. interpretationB. explanationC. meaningD. sense2.Two of the children have to sleep in one bed, but the other threehave ________ ones.A. completeB. singularC. separateD. different3.I remember seeing him some years ago, but I don't ________what he said.A. remindB. recognizeC. recallD. reflect4.If you think you can do my job better than I can, you arewelcome to ________.A. take it overB. take it offC. take it down5.His results are not very ________. He does well one week andbadly the next.A. invariableB. consequentC. consistentD. continuous6.The government is determined to _____ the established policyof developing agriculture.A. go afterB. go byC. go aheadD. go on7.Shortly after his retirement, the former president ________gardening and hunting.A. took toB. took onC. took inD. took after8.Most nurses are women, but in the higher ranks of the medicalprofession women are in a ________.A. scarcityC. minimumD. shortage9.He looked ________, as if he'd missed a night's sleep.A. worn outB. worn offC. worn awayD. worn through10. The patient's progress was very encouraging as he could_______ get out of bed without help.A. nearlyB. onlyC. merelyD. barely11. They don't know how to put in a central-heating system, butthey managed it by trial and ________.A. faultB. slipC. errorD. mistake12. His dramatic change in opinion was ________ by theunspeakable wrong done to him.A. brought outB. brought toC. brought upD. brought about13. He was ________ admittance to the restaurant for not beingproperly dressed.A. deniedB. rejectedC. stoppedD. accepted14. They are well ________ with each other since they oncestudied in the same university.A. acquaintedB. recognizedC. acknowledgedD. identified15. Old Mr. Brown's condition looks very serious and it is doubtful ifhe will ________.A. pull throughB. pull upC. pull backD. pull out16. The rain looked as though it had ________ for the night.A. set offB. set outC. set inD. set up17. He did his best to stay awake, but the performance was soboring he just _____ to sleep.A. dropped awayB. dropped outC. dropped offD. dropped down18. _______ available annually to the University for publishingbooks are exhausted for the present.A. ExpensesB. CostsC. FundsD. Money19. ________ for your laziness, you could have finished theassignment by now.A. Had it not beenB. Weren't itC. It were notD. Had not it beenSome friendships have a strength that will withstand even travel; others are by nature short-lived and travel merely hastens their dissolution (结束，终止).Perhaps I should make it clear that in discussing this matter of travel companions I am confining myself to Platonic (柏拉图式的) friendships. Intimate friends may well be the best companions of all. Compromises and concessions from such companions clearly spring from a recognized emotional base that colors every issue. I'll confine myself, then, to companions, male and female, who are sharing a trip solely for company. Why bother at all with a travel companion? Why not travel alone, shiftily (机智地) pursuing one's goal? Some of the answers are obvious. A pleasant fellow traveler eases the stress and tensions, adds to the delights and rewards and pays half the bills. However, a bad-tempered companion quite often brings you to the point where you devoutly (虔诚地) wish you were alone.Finding that suitable companion is something of an art and something of a gamble. But the choice should be determined by one important rule: travelers should be going on the trip with the same idea in mind. They should hold in common a theory of travel.1.Choosing a travel companion is hard and risky, because________.A. one may lose a friendB. one may suffer financial lossesC. one may be trapped in the dangerous situationD. one may miss the chance of finding the right marriagepartner2.When intimate friends travel together, ________.A. the trip will hasten their dissolutionB. the trip will make them closer to each otherC. they will find the right ways to solve problems due to theirrelationshipD. they will make more friends on trip3.It can be inferred from the passage that the companion talkedabout here is the person ________.A. one can think of developing a deeper relationship withB. one can travel with merely for companyC. one can count on for a free travelD. one can learn much from4.Which of the following statements is TRUE?A. Choosing a travel companion won't lead to the loss of friends.B. Friendships cannot withstand the test of any trip.C. A travel companion is badly needed if one wants to take a trip.D. Like-minded people should travel together.5.Which of the following is the best title for this passage?A. Travel and Marriage-Two Similar ExperiencesB. Finding a Good Travel Companion-a Risky MatterC. Will Travel Damage the Friendship?D. Should One Travel Alone or in Another's Company?Questions 6 to 10 are based on the following passage. Silence is unnatural to man. He begins life with a cry and ends it in stillness. In the interval he does all he can to make a noise in the world, and there are few things of which he stands in more fear than of the absence of noise. Even his conversation is in great measure a desperate attempt to prevent a dreadful (可怕的) silence. He knows that ninety-nine percent of human conversation means no more than the buzzing (发出嗡嗡声) of a fly, but he longs to join the buzz and to prove that he is a man and not a waxwork figure. The object of conversation is not, for the most part, to communicate ideas. It is to keep up the buzzing sound. There are, it must be admitted, different qualities of buzz: there is even a buzz that is as exasperating (使人恼怒的) as the continuous ping (砰声) of a mosquito. But at a dinner party one would rather be a mosquito than a mute (哑巴). Most buzzing, fortunately, is agreeable to the ear, and some of it is agreeable even to the mind. He would be a foolish man, however, who waited until he had a wise thought to take part in the buzzing with his neighbors.Those who despise (看不起) the weather as a conversational opening seem to me to be ignorant of the reason why human beings wish to talk. Very few human beings join in a conversation in the hope of learning anything new. Some of them are content if they are merely allowed to go on making a noise into other people's ears, though they have nothing to tell them except that they have seen two or three new plays or that they have had food in a Swiss hotel.At the end of an evening during which they have said nothing at immense length, they are proud of themselves on their success as conversationalists.6.The significance of man's speaking ability is that ________.A. it proves his existence as a manB. it raises his position as a manC. it makes him enjoy meaningful conversationsD. it gets him out of trouble7.The statement that "ninety-nine percent of human conversationmeans no more than the buzzing of a fly" suggests that________.A. most of the human conversations are inspiring andinstructiveB. most of the human conversations are as irritating as thenoise made by a flyC. most of the human conversations can be dismissed asmeaninglessD. most of the human conversations can be regarded as theeffective activities8.According to the passage, a man will look silly if he ________.A. makes mistakes in the conversationB. feels reluctant to join in the conversationC. fails to communicate anything new to others in theconversationD. misunderstands others' meanings in the conversation9.In the author's opinion, the introduction of weather as aconversational opening indicates ________.A. the ignorance of the conversationalistB. the start of an acceptable conversationC. the coming of something newD. the boring nature of the conversation10. Which of the following statements is true, according to thepassage?A. At a dinner party, everyone prefers to talk like a mosquito.。

译林牛津8Bunit5单元测试题I.词汇（10分）A. 根据句意和所给中文写出句中所缺的单词。

1.—Where’s Mr. Green?—He has gone to attend an________(国际) meeting.2. I write to my mother every week, _______(主要) on Sundays.3. The heavy work __________(影响) his health, so he looked much older.4. Do you know the saying, “A friend in need is a friend ________(真正地).5. It’s important to_____________(教育) the young students.B. 根据句意用所给词的适当形式填空。

1.—Do you know the __________(interview) on TV?—Of course. He’s Shui Junyi from CCTV.2. The doctors didn’t know what caused the old man’s ________(blind).3. Can I have a________(medicine) examination today? I don’t feel well.4.—How is Miss King?—She is still under________(treat) in hospital.5. Dr. Brown felt tired because he had two________(operate) in the day.II. 选用所给句子完成对话。

（5分）A: We have to meet the others at 8:30 at the reserve(自然保护区), don’t we?B: (1)________A: Do you know how to get there?B: (2)________It’ll take us about two hours to get there by bus.A: (3)________B: It’s an area that protects lots of different animals.A: (4)_________B: I’m not really sure. I know there are many different kinds of birds there and I’m going to take my camera with me.A: (5)________ What clothes are you going to wear?B: Well, if it’s wet, I’ll wear my strong shoes and take my raincoat with me.III.单项选择。

现代大学英语精读1unit5参考答案现代大学英语精读1 Unit 5参考答案Part I: Vocabulary and Structure1. Vocabulary (词汇)- 1) innovative: 创新的- 2) accumulate: 积累- 3) diverse: 多样的- 4) conventional: 传统的- 5) embrace: 拥抱，接受2. Phrasal Verbs (短语动词)- 1) look into: 调查- 2) put forward: 提出- 3) carry out: 实施- 4) break down: 分解，失败- 5) come up with: 想出3. Collocations (搭配)- 1) a wealth of: 大量的- 2) a range of: 一系列- 3) a sense of: 一种...的感觉- 4) an approach to: 对...的方法- 5) a basis for: ...的基础4. Cloze Test (完形填空)- [略] 根据上下文语境填入合适的词汇或短语。

Part II: Reading Comprehension1. Comprehension Questions (阅读理解问题)- 1) What is the main idea of the passage?- The main idea is about the importance of innovation in various fields and how it drives progress.- 2) Why is innovation considered essential in today's society?- Innovation is essential because it leads to new ideas, products, and solutions that improve our lives and address complex challenges.2. True or False (判断题)- 1) True. The passage mentions that innovation is a key driver of economic growth.- 2) False. The text does not state that all innovations are immediately accepted by society.3. Answer the Following Questions (回答问题)- 1) What are some examples of innovation mentioned in the text?- Examples include technological advancements, new business models, and creative solutions to social issues.- 2) How can individuals foster a culture of innovation? - Individuals can foster a culture of innovation by being open to new ideas, taking risks, and continuously learning and adapting.Part III: Cloze Test with Disturbed Sentence Structure- [略] 根据句子结构和语法规则填入合适的词汇或短语，以恢复句子的完整性。

Key to ExercisesOpenerMary is thinking of getting a tattoo tomorrow afternoon. She asks Mel to join her, but Mel cannot because she has to work tomorrow. And then Mary invites Mel to go to a party tomorrow night. Mel hesitates at first, but finally decides to go with Mary. They will meet at eight o’clock. Abbreviation Meaning1. TGIF Thank God it’s Friday2. AMA Ask me anything3. OMG Oh my God!4. YOLO You only live once5. FOMO Fear of missing out6. FYI For your information7. LOL Laugh out loud8. TBH To be honest9. PPL People10. ETA Estimated time of arrivalTranscript:A: Hey, Mary.B: Hey, Mel.A: TGIF.B: TGIF.A: Mel, I need some advice on something.B: AMA?A: Yeah, thanks. I’m thinking of getting a tattoo.B: OMG! Really? Are you serious?A: Well, YOLO.B: That’s true.A: Well.B: When are you going to do it?A: I’m thinki ng tomorrow afternoon. Do you want to come?B: Oh, I’d love to come, but I’ve got to work tomorrow. Oh, major FOMO.A: What a shame!B: Yeah,A: Well, FYI, there’s a party tomorrow night. And if you are not busy, you can come to that instead.B: I’m not bu sy, but TBH I really need to take it easy this weekend.A: What? That’s so not like you.B: LOL, that’s true.A: Party is in Hackney Wick. It’s gonna be good, good music, good PPL.B: Oh, major FOMO again. Oh, what the hell? Yes, why not? I’ll go.A: OK, well, OK. What do you wanna do? Do you want to come to mine first?B: Sounds good.A: And ETA?B: Eh eight o’clock?A: Eight, eight o’clock?B: Yeah.A: On the dot?B: Won’t be late.A: OK. Cool. Later.B: See you later, bye.A: Bye.Reading & InteractingI. Understanding the Text1. Text Organization2. Comprehension Check2.1 Digging into detail1) They are more concerned with getting their message across rather than grammar, spelling or sentence structure.2) We are increasingly using more streamlined and concise language.3) They can be used to describe the mood of communicators and clarify the real meaning of theirmessage.4) It is sharpening up writing skills. It shows the disparity between good and bad writing, and as a result writers are becoming better educated and more aware of global grammatical standards.5) Because of the Internet, many Americanisms such as “road trip” and “what’s up” have been ingrained into “International English.”6) Writers who specialize in short form and writers who focus on long form.7) There is a 140-character limit to a message and little room to worry about grammar.8) It is the web culture itself rather than mobile devices and social channels.9) It is best to communicate formally in the workplace, especially with older co-workers and clients.10) It will become less of a priority since “standard” grammar is evolving.2.2 Understanding difficult sentences1. B2. A3. B4. BII. Focusing on Language in Context1. Key Words & Expressions1.11) We had a detailed dis cussion of Jane Austen’s writing style.2) A motivated and committed team is vital to business success.3) The experiment is at best only partially successful, leaving much to be desired.4) Nearly everyone here hails from a small town at the foot of Mount Eden.5) Despite the weak economy, these CEOs are quite confident about the future of their own business.6) You have to be aware of cultural differences when doing business in a globalized market.7) Professional translators quite often specialize in just one field, for example law or medicine.8) When pursuing the deeper meaning of any event in history, it is essential to understand its historical context.9) Professor Peterson was invited to give a speech at a conference held for the top executives at Fortune 500 companies.10) The most common mistake one may commit is submitting a “one-size-fits-all” application letter that lacks personality.11) It is the way a team plays as a whole that determines its success, not the individual stars.12) An example of mobile communication is sending emails from a computer using a wireless network at your local coffee shop.13) Only if you have been in the deepest valley, can you ever know how impressive it is to be on the highest mountain.14) Believe it or not, it is very important to sharpen up your communication skills to excel in every area of your life.15) Speaking of Tom, it seems all his time is taken up with social engagements.1.21) rare2) concise3) dumped4) link5) excels in6) impacted on7) filtered into8) ingrained in9) conforms to1.31) Michael’s parents urged him to study science, but in his second year of college he switched to literature.2) If an employee gets angry with his/her employer, the best thing an employer can do is to communicate with him/her.3) I admit that there were times when I was at a total loss as to how to respond to criticisms.4) The management did not seem to consider office safety (to be) a priority.5) Over the years the small company has evolved into a multi-million dollar enterprise.2. Usage1) Simon unexpectedly won a gold medal in the 10,000 meter run.2) Actually I don’t want to work as hard as I am doing now, and I want more work-life balance.3) The campaign has certainly succeeded in raising public awareness of the urgency ofenvironmentalprotection.4) This software company is reportedly planning on cutting hundreds of jobs.5) This mission could conceivably be accomplished within a month.6) This seafood restaurant is arguably the best in Shanghai.3. Sentence Patterns3.11) There’s no doubt that the Internet impacts (on) our daily lives.2) There’s no doubt that we should conform to the rules of engagement in the workplace.3) There’s no d oubt that body language is vital to effective communication.3.21) We expect you boys to behave yourselves, and the same goes for the girls.2) Life doesn’t pause, and the same goes for learning.3) Simply showing love and support can reduce the pain of an injured child, and the same goes for adults.4. Comprehensive Practice4.1 ClozeHas the evolution of technology been a disaster for the way we communicate with one another? Some people certainly fear that the development of computers and smartphones has had a negative effect on language. But such an assessment is probably too harsh. For language inevitably evolves to take advantage of new methods of communication. Rather than limiting our ability to communicate by killing off language such changes often offer fresh ways for us to sharpen up our communication skills. Emoticons and emojis, for example, may not be appropriate where a more formal tone is required, but in informal contexts they offer a concise way of expressing our mood.4.2 TranslationModern technology impacts on the way we communicate. For example, the language of texting is streamlined, with many abbreviations and acronyms. To get their message across and avoid misunderstanding, people also use qualifying emoticons to clarify tones or moods. The economic forms used in digital communication are creeping into our spoken language. Somepeople respond to the change with negative and even harsh comments. They think this type of change is a disaster and the Internet is killing off our language. But most experts believe that languages have a way of evolving and technology has always had an effect on language. The evolution should be viewed as progress, not regression.Reading & Comprehending1. Comprehension Check for Reading 1A. (1)B. (4)C. (11)D. (12)E. (14)2. Translation1) 在工作场所，原本被认为不合适的表情符和绘文字正逐渐被接受，这主要是因为工作场所中的人员构成在改变。

大学英语5试题及答案一、选择题（每题2分，共20分）1. The new law will come into _______ on the first day of next month.A. effectB. affectC. effortD. afford答案：A2. Despite the heavy rain, the construction work was carried out without any _______.A. delayB. decayC. displayD. decay答案：A3. The company has _______ a new policy to improve employee benefits.A. introducedB. insertedC. deductedD. reduced答案：A4. The teacher asked the students to _______ the information in their notebooks.A. jot downB. cut downC. put downD. take down答案：A5. The scientist's findings have been widely _______ in academic circles.A. acceptedB. rejectedC. neglectedD. ignored答案：A二、填空题（每题2分，共20分）6. The _______ of the project was delayed due to the lack of funding.A. implementationB. implicationC. limitationD. specification答案：A7. The _______ of the old building was a significant event in the community.A. demolitionB. renovationC. decorationD. foundation答案：A8. The company is seeking to _______ its market share by launching new products.A. expandB. contractC. maintainD. reduce答案：A9. The _______ of the book is quite engaging, which makes ita bestseller.A. plotB. coverC. titleD. author答案：A10. The _______ of the speech was so powerful that it moved the audience to tears.A. contentB. deliveryC. themeD. structure答案：B三、阅读理解（每题3分，共30分）阅读下面的短文，然后回答11-20题。

新视界大学英语综合教程第五单元课文翻译及练习答案Active Reading心计商家你有没有想过，为什么世界各地的商场看上去都差不多？这是因为他们已经进行了大量研究来分析购物者的行为。

商店入口处通常有一个转换地带，也就是进门五米处，购物者在这里逐渐意识到：他们已经不在街上，而是要开始购物了。

过了转换地带，你一般会向右走，所以很多特价商品都摆在这里。

在一层，你会发现很多美容产品、手表和珠宝，因为这些奢侈品设计精美、包装华丽、摆放美观，能够吸引顾客来到店里。

它们通常比服装昂贵，所以购物者冲动购买的可能性较小。

如果把它们摆放在服装区的楼上，那么很多顾客根本不会费力上去光顾。

二层一般卖女士服装，也许其他楼层也有卖的。

“顾客是上帝”应该改为“顾客是女王”，因为女性消费者是时尚市场的核心所在。

因此，所有的最佳楼层都是为她们预留的。

男士服装在女士服装的上面，因为研究表明，男士是目标明确的购买者。

他们一般将购物视为无聊但不得不做的事，在去之前就已经有了目标。

女士所享受的逛街购物的愉悦，对男士来说没有任何吸引力。

运动装要么在男士服装的上层，要么在地下室。

它们的目标市场是一个特殊群体。

尽管这些购物者在数量及关注点上有局限性，但他们是忠实的顾客，要么认准某种服装款式，要么认准某个品牌。

所以，将运动装放在商店里最不起眼的地方对它们的销售不会产生太大影响。

地下室也是卖日用百货的地方，尤其是厨房用品。

同样，大部分人知道自己在这家百货商店要买什么，并不需要用心理战术吸引他们到店里来。

大部分商场的主要通道都被设计成环形,联结着不同的商铺。

各种品牌的商品沿着这个环形而摆放，大部分顾客顺时针或逆时针而行。

这样摆放商品的目的是让顾客看到所有的商品。

商品之间也讲究配搭，比如西服和领带放在一起，电子产品和电池在一块儿，这些商品通常放在一起售卖，这样会有利于两种商品的销售。

有的商场每年更换一次或者两次商铺的位置，从而使商场看起来焕然一新，而顾客按原来的陈设找东西的过程中，就会买下新的商品。

大学英语教材答案第五单元Unit 5: EducationExercise 1:1. A: I didn't understand the lecture today. Could you explain it to me?B: Sure, let me break it down for you. The main idea is...2. A: Do you have any tips for writing a good essay?B: Of course! Firstly, make sure you understand the essay prompt. Then, create a clear thesis statement and develop it with supporting evidence...3. A: I'm having trouble memorizing all these vocabulary words.B: Don't worry, I have a study technique that might help. It's called spaced repetition. You review the words at increasing intervals...4. A: How can I improve my listening skills for the TOEFL exam?B: Practice is key. Find English podcasts or videos with transcripts and listen to them multiple times...5. A: I find it difficult to participate in discussions during class.B: One way to overcome this is to prepare beforehand. Read and take notes on the assigned readings, and formulate your thoughts in advance...Exercise 2:1. B: Excuse me, could you tell me where the library is?C: Sure. Go straight down this hallway, turn left, and you'll see it on your right.2. B: Is there a computer lab on campus?C: Yes, there is. It is located in the basement of the main building.3. B: Do you have any recommendations for extracurricular activities?C: Absolutely! Joining a club or sports team is a great way to meet new people and get involved in campus life.4. B: How can I apply for a scholarship?C: The scholarship application forms are available online. Make sure to submit all the required documents before the deadline.5. B: Are there any English language courses for international students?C: Yes, there are. The English Language Center offers various courses to help international students improve their English proficiency.Exercise 3:1. B: Are there any prerequisites for taking this course?C: Yes, you need to have completed the introductory course before enrolling in this one.2. B: What is the format of the final exam?C: The final exam consists of multiple-choice questions, short answer questions, and an essay section.3. B: How much weight does class participation have in the final grade?C: Class participation accounts for 10% of the final grade.4. B: Is attendance mandatory for this course?C: Yes, attendance is taken into consideration when calculating the final grade.5. B: Can we use online resources during exams?C: No, the use of electronic devices and online resources is not allowed during exams.Exercise 4:1. B: I failed the midterm. What should I do?C: It's important not to get discouraged. Schedule a meeting with your professor to discuss your performance and ask for any possible opportunities to improve.2. B: I'm feeling overwhelmed with all the assignments.C: Time management is key. Create a study schedule and prioritize your tasks. Consider seeking help from a tutor or attending study skills workshops.3. B: I'm struggling with essay writing. Can you recommend any resources?C: The Writing Center on campus offers individualized tutoring sessions to help students improve their writing skills. I strongly recommend checking it out.4. B: How can I prepare for the final presentation?C: Practice, practice, practice. Create an outline, rehearse your presentation, and consider seeking feedback from your classmates or instructor.5. B: I want to improve my study habits. Any suggestions?C: Make sure you have a quiet and dedicated study space, eliminate distractions, and break your study sessions into manageable chunks of time with short breaks in between.Note: The above answers are examples and may not correspond to the specific questions in the Unit 5 Exercise section of the university English textbook. Please consult your textbook for the correct answers.。