Introducing a company
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英语国际会议交流用语以下是一些常用的英语国际会议交流用语:1. Opening remarks/Welcome address:- Ladies and gentlemen, welcome to [conference name].- It is an honor to address you all at this prestigious conference.- I would like to extend a warm welcome to all the participants.2. Introducing oneself/Introducing a speaker:- My name is [name], and I am the [position] of[company/organization].- It is my pleasure to introduce our next speaker, [name].3. Presenting the agenda:- Let's move on to the first item on the agenda.- The agenda for today's conference includes several important topics.- We will be discussing [topic] in the first session.4. Giving a presentation:- I would like to share some key findings from our recent research. - This presentation aims to provide an overview of our company's achievements.- I will be talking about the challenges and opportunities in the [industry/field].5. Asking for clarification/Seeking further information:- Could you please clarify your point about [topic]?- I would appreciate more details about [aspect of the presentation].- Can you provide some examples to support your argument?6. Offering opinions/Contributing to the discussion:- In my opinion, it is crucial to prioritize sustainability in our business practices.- I believe that the proposed strategy will lead to significant growth. - I would like to suggest an alternative approach to solve the problem.7. Agreeing/disagreeing:- I fully agree with the point made by the previous speaker.- I respectfully disagree with the assertion that [statement].- While I understand the argument, I think we should consider other factors.8. Summarizing/Concluding:- In summary, today's discussions have highlighted the need for collaboration.- To conclude, we have identified several action points to address the challenges.- I would like to thank all the participants for their valuable contributions.9. Closing remarks:- It has been a fruitful and engaging conference, and I hope you have found it beneficial.- I would like to express my gratitude to the organizing committee and everyone involved.- We look forward to meeting you again at the next conference.这些用语可以帮助您在国际会议上流利地交流和参与讨论。
向客户介绍公司的英语对话《Introducing Our Company: A Conversation with a Customer》Customer: Good morning, I'm interested in learning more about your company. Can you give me a brief introduction?Representative: Of course! Thank you for your interest. Welcome to our company. We are a leading global provider of innovative solutions in the technology industry. Our company focuses on developing cutting-edge software and hardware solutions to meet the ever-changing needs of our customers.Customer: That sounds impressive. Can you tell me more about your expertise?Representative: Certainly. We specialize in developing custom software solutions tailored to specific industries such as healthcare, finance, and retail. Our team of highly skilled engineers and developers are dedicated to creating advanced solutions that streamline business processes and enhance productivity. In addition, we provide comprehensive IT consulting services to help our clients make the most of their technology investments.Customer: That's great! It seems like your company has a wide range of services. Can you tell me about any notable projects or clients you have worked with?Representative: Absolutely. We have had the privilege of working with some of the biggest names in the industry, including multinational corporations, government organizations, and startups. Our expertise has been instrumental in helping these clients achieve their goals. For instance, we recently collaborated with a prominent healthcare organization to develop a state-of-the-art telemedicine platform, which significantly improved patient access to medical care in remote areas.Customer: Impressive indeed. What sets your company apart from the competition?Representative: One of our key strengths is our commitment to innovation. We continuously invest in research and development to stay at the forefront of emerging technologies. This allows us to offer our clients the most advanced solutions and stay ahead of the competition. Furthermore, we pride ourselves on the high-quality service and support we provide to our clients, ensuring their satisfaction with our products and services.Customer: That's great to know. How can I learn more about your company?Representative: We have a comprehensive website that provides more detailed information about our company, including our range of services, case studies, and client testimonials. Additionally, our team is always available to answer any questions you may have or provide further information. You can reach us through the contact details provided on our website.Customer: That's very helpful. Thank you for taking the time to introduce your company to me. I willdefinitely check out your website and reach out if I have any further questions.Representative: You're welcome! We appreciate your interest, and we look forward to the opportunity to work with you in the future. Have a great day!Customer: Thank you. You too! Goodbye.Representative: Goodbye!。
东城区2012—2013学年第二学期初三综合练习(一)英语试卷2013.5学校___________ 班级____________ 姓名____________ 考号____________考生须知1. 本试卷共12页,满分120分,考试时间120分钟。
2. 在试卷和答题卡上准确填写学校名称、姓名和考号。
3. 试题答案一律填涂或书写在答题卡上,在试卷上作答无效。
4. 在答题卡上,选择题用2B铅笔作答,其他试题用黑色字迹签字笔作答。
5. 考试结束,请将本试卷和答题卡一并交回。
听力理解(共26分)一、听对话,从下面各题所给的A、B、C三幅图片中选择与对话内容相符的图片。
每段对话你将听两遍。
(共4分,每小题1分)1.A. B. C.2.A. B. C.3.A. B. C.4.A. B. C.二、听对话或独白,根据对话或独白的内容,从下面各题所给的A、B、C三个选项中选择最佳选项。
每段对话或独白你将听两遍。
(共12分,每小题1分)请听一段对话,完成第5至第6小题。
5. How much are the shoes?A. $12.B. $17.C. $21.6. What does the man buy?A. The trousers.B. The T-shirt.C. The shoes.请听一段对话,完成第7至第8小题。
7. Where was the man taking a walk?A. In the park.B. On the beach.C. In the street.8. What does the woman think of the man?A. Brave.B. Honest.C. Smart.请听一段对话,完成第9至第10小题。
9. What is Amy interested in now?A. Running.B. Jumping.C. Swimming.10. What do we know about Mike?A. He got the first place in running.B. He did the best in the long jump.C. He won the first prize in the high jump.请听一段对话,完成第11至第13小题。
拜访公司英文作文英文:I recently visited a company for a business meeting. The company I visited is a well-known technology company in the industry. I arrived at the company's office building and was greeted by the receptionist. She was very friendly and helpful. She asked me to sign in and gave me a visitor badge. Then she directed me to the conference room where the meeting was scheduled.When I entered the conference room, I was impressed by the modern and sleek design of the room. The table was set up with chairs around it. The company representatives were already there and greeted me warmly. We started the meeting by introducing ourselves and discussing the purpose of the meeting. The company representatives were very knowledgeable and professional. They explained the products and services the company offered and how they could benefit my business.During the meeting, I asked several questions abouttheir products and services. They answered all my questions in detail and provided examples to help me understand better. I was impressed by their expertise and their willingness to help.After the meeting, the company representatives showed me around their office. They introduced me to their team members and showed me their workstations. I was impressedby the company culture and the positive energy in the office.Overall, my visit to the company was a great experience. The company representatives were professional, knowledgeable, and friendly. I learned a lot about their products and services and how they could benefit my business. I would definitely recommend this company to others.中文:我最近拜访了一家公司进行商务会议。
The Rise of Xiaomi: A TechnologicalRevolution in the MakingIn the fast-paced world of technology, few companies have captured the imagination of consumers and industry experts alike as Xiaomi has. Founded in 2010 by Lei Jun, a serial entrepreneur with a vision for affordable yet innovative technology, Xiaomi has quickly emerged as a global leader in the electronics industry, offering a range of products from smartphones and wearables to home appliances and IoT devices.What sets Xiaomi apart is its unique business model, which relies heavily on online sales, social media marketing, and a community-driven approach to product development. This model allows Xiaomi to keep costs low while maintaining a high level of product quality and innovation. As a result, the company has been able to offer products that are not only competitive in terms of specifications but also significantly cheaper than its competitors.Xiaomi's smartphones, in particular, have been a runaway success. The company's flagship models, such as theMi and Redmi series, offer top-tier specifications and features that are typically found in much more expensive phones. This aggressive pricing strategy, coupled with a focus on user experience and continuous software updates, has made Xiaomi a household name in many markets around the world.Beyond smartphones, Xiaomi has also expanded its product line to include a wide range of consumer electronics. From fitness trackers and smartwatches to air purifiers and smart home devices, Xiaomi has leveraged its supply chain expertise and technology know-how to offer high-quality products at unbeatable prices. This strategy has paid off handsomely, as Xiaomi has become a leading player in the global IoT market.Xiaomi's success can also be attributed to its strong focus on innovation. The company has always been at the forefront of technology trends, whether it's introducing new features in its smartphones or developing cutting-edge IoT devices. Xiaomi's investment in research and development has paid off, as its products are now recognized for their innovation and reliability.Moreover, Xiaomi's commitment to sustainability and environmental protection is commendable. The company has implemented several green initiatives in its manufacturing processes and product design, aiming to reduce its carbon footprint and waste generation. This focus onsustainability has not only helped Xiaomi win over eco-conscious consumers but has also positioned it as a leader in the green technology movement.In conclusion, Xiaomi's rise to the top of the technology industry is a testament to the power of innovation, aggressive pricing strategies, and a focus on consumer needs. The company's unique business model and commitment to sustainability have set it on a path of rapid growth and expansion. As Xiaomi continues to innovate and expand its product line, it remains to be seen what new heights it will reach in the world of technology.**小米的崛起:正在形成的科技革命**在科技行业的快速发展中,很少有公司能像小米那样吸引消费者和行业专家的关注。
品牌介绍英文作文Introducing our brand: We are a dynamic, innovative company that is dedicated to creating high-quality, stylish products for our customers. Our brand is all about pushing boundaries, challenging the status quo, and constantly evolving to meet the needs of our discerning clientele.Our products are designed to be both functional and fashionable, combining cutting-edge technology with sleek, modern design. We take inspiration from the latest trends and developments in the industry, and we are always looking for new ways to improve and innovate.At the heart of our brand is a commitment to sustainability and ethical production. We strive to minimize our environmental impact and ensure that our products are made in a responsible and transparent manner. We believe that fashion should not come at the expense of the planet, and we are dedicated to making a positive difference in the world.We are proud to have a diverse and inclusive team that brings together a wide range of talents and perspectives. We believe that diversity is our strength, and we are committed to creating an inclusive work environment where everyone feels valued and respected.Our brand is more than just a label – it's a lifestyle. We aim to inspire and empower our customers to express themselves and embrace their individuality. We want to be a source of inspiration and confidence, helping people tolook and feel their best, no matter who they are or where they come from.。
English for Careers 1Unit 3 Business MealsUnit Focusappetizer build up come in handy company concentrate course entertain imply impression intelligently knowledgeable paysee sb. through sth. set menu sought-after turn out urgency varietyTeaching proceduresThis unit is arranged for a time span of 9 hours, during which a time limit is suggested for each step. A teacher should never stick to a rigid time plan in teaching, but rather deal with teaching materials more flexibly. Choose the appropriate teaching materials and make necessary adjustments in accordance with students' language proficiency and learning situation.Note that not every step or hour arrangement suggested here is a must in teaching. Mini-project and Self-study Room can be arranged in a flexible way based on the actual teaching schedule. A teacher can make whatever changes he/she thinks necessary.Hour 1:Course introduction 45 minutesWarming-up Task 15 minutes Objective: Ss can apply the principles of seating arrangement to different situations. Steps:• A sk Ss to read Warming-up Task.• Go through the prin ciples with Ss.• Get Ss to match the guest names with seats A-E.• Ask Ss to compare their work with others’.• Get some Ss to give their answers and explain them to the class.• Comment briefly on their work and give the suggested answers.Suggested Answers:A–Zhang Ming B–Li Li C–Wu Han D–Zhou Hua E–Li Xiang New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc.Steps:• Ss listen to the new words and expressions, etc.• Ss re ad the new words and expressions, etc.Notes: For a class with higher English proficiency, the teacher may follow the following steps:• Ss preview the new words and expressions.• Ss read the new words and expressions.• Ss dictate several important new words and expressions.Discussions before Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc.Steps:• Ss know something about Reading A.• Ss discuss the following two questions:1.What do you think are good table manners?2.What do you think about deals over meals?• Comment briefly on their work.Hour 2:Reading A 45 minutes Language points 30 minutes Paragraph 1entertain: v. to invite people to your home for a meal or party or take your compan y’s customers to have a meal, drinks etc.; to do sth. that amuses or interests people e.g. I’ll entertain my friends over the weekend.The child was entertaining himself with his toys.build up: to build; to increase, or become bigger or stronger graduallye.g. They have built up a good reputation.The noise built up until she couldn’t stand it any longer.extraordinary: a. unexpected; greater or better than usuale.g. The task needs extraordinary patience and endurance.Paragraph 2imply: v. to make sth. understood without expressing it directlye.g. I do not imply that you are wrong.urgency: n. the quality of being very important and needing to be dealt with immediatelye.g. Well, take it easy! It isn’t a matter of urgency.company: n. the state of being with sb. else and not alonee.g. Rita’s husband is away for the week, so I think I’d better go over and keep her company.Paragraph 3turn out: to have a particular result; to happen in a particular waye.g. That man we met turned out to be Maria’s secon d cousin.Do n’t worry. I’m sure it will all turn out fine.pay: v. to bring a good result or advantage for sb.e.g. It usually pays to tell the truth.be on one’s best behavior: to behave as well and politely as you can, especially in order to please sb.e.g. I want you to be on your best behavior at g randdad’s.It pays to be on your best behavior at any such meal.knowledgeable: a. (of a person) knowing a lote.g. Dick is very knowledgeable about wines.see sb. through (sth.): to help sb. continue doing sth., especially sth. difficult or unpleasant, until it is finishede.g. This overcoat has seen me through many severe winters.He saw me through all the hard times.intelligently: ad. in an intelligent waye.g. You have to speak intelligently at this important business meeting.Paragraph 4come in handy: to be usefule.g. I’ll put th ese bottles in the cupboard—they might come in handy someday. conduct: v. to behave in a particular way, especially in a situation where people judge you by the way you behave; to carry oute.g. Public figures have a duty to conduct themselves responsibly.The company conducted a survey to find out what their customers think about the new product.concentrate (on): v. to think very carefully about sth. that you are doinge.g. She was concentra ting on her book and didn’t know what had happened. Paragraph 5code of behavior: a set of behavior that is generally accepted by society or a social groupe.g. Each society follows its own code of behavior.sought-after: a. wanted by a lot of peoplee.g. Doctors are the most sought-after people in the area.Task 1, 2, 3 15 minutes Task 1Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 1.• Ask Ss to work individuall y.• Check the an swers.Key:Task 2Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Key:Task 3Objective:Ss can speak well based on the topic of Reading A.Steps:• Ss do Task 3.• Ask Ss to work in pairs.SampleA: Mr. White, thanks for agreeing to meet us about the new project. My colleague, Julie Brown, should be here in a minute. Would you like something to drink while we’re waiting?B: No, thanks. Did you have a nice holiday?A: Yes, I did. My family and I went to Homewood to ski and the weather was great. How about you?B: I stayed in L.A., and it was sunny for the whole weekend. We spent most of the time at home but we did go to see a movie.A: How did you like it?B: It was better than I expected. But, you know, I think I would have enjoyed skiing in Homewood even better. Do you go there often?A: No, not much. My wife doesn’t like skiing. She prefers vacationing where it’s warmer, like Hawaii. Oh, here comes Julie. Let me introduce you to her.Hour 3:Wisdom of China 45 minutesFast Reading 5 minutes Objective: Ss can learn about a famous delicacy named Fo Tiao Qiang.Steps:• Ss read the passage.• Provide help if needed.Task 1 15 minutes Objective:Ss can express the core cultural importance and differences of regional food.Steps:•Ask Ss to select a famous Chinese dish.•Ask Ss to search for the information about the ingredients, the cooking methods and the cultural elements of the dish.•Ask Ss to prepare their presentations which should be aided with PPT.•Ask two or three groups to present their work to the class.•Invite other groups to give comments.Task 2 15 minutes Objective:Ss can be aware of the significance of cultural confidence and diversity. Steps:•Ask Ss to discuss in groups of three or four and draw a Chinese cuisine map to introduce the “Eight Major Chinese Cuisines” to the class.•Give feedback on Ss’ p erformance.Task 3 10 minutes Objective: Ss can get familiar with the style and culture of Chinese cuisine.Steps:•Ask Ss to conc lude the difference among “Eight Major Chinese Cuisines” by using key words or phrases.•Ask Ss a question: What do you learn from the Task 1 and Task 2?•Invite Ss to share their answers.•Give feedback on S s’ answers.Hours 4-5:Reading B 45 minutes New words 5 minutes Objective: Ss can get familiar with the new words and expressions, etc.Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Fast reading 20 minutes Objective:Ss can comprehend Reading B.Steps:• Ss read the passage.• Provide help if needed.Task 1 10 minutes Objective:Ss can decide whether the following statements are true or false according to the passage.Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.Key: 1. F 2. T 3. T 4. T 5. TTask 2 10 minutes Objective:Ss can comprehend the specific information taken from the given text. Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.Key:Language lab 45 minutes Task 1 5 minutes Objective:Ss know the spelling and meaning of the words and expressions fromReading A.Steps:• Ss read Task 1.• Allow Ss 5 minutes to do the task.• Check the answers.Key: 1. E 2. D 3. A 4. H 5. I 6. B 7. J 8. C 9. G 10. F Task 2 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Answers1. entertaining2. manners3. implied4. urgency5. intelligently6. extraordinary7. conduct8. knowledgeable9. turned out 10. representativeTask 3 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 3.• Ask Ss to work individually.• Check the answers.Key:1. He has built up a good reputation for his business.2. My little brother was on his best behavior in the summer camp.3. If you have a difficult time, I’ll see you through.4. Don’t throw the plastic bags away, as they may come in handy sometime.5. It pays to know what you don’t know.Task 4 10 minutes Objective: Ss can express ideas in writing using the two models outlined for Task 4. Steps:• Read the models to Ss with an explanation if needed.• Ss work in pairs.• Check the answers.Key:Model 11. He did not know where to go.2. We have not decided whether to go there or not.3. I can tell you how to get to the cinema.Model 21. Where is the book which/that I bought this morning?2. The teacher who teaches you Spanish will come tomorrow.3. The woman who is speaking at the meeting is our manager.Task 5 10 minutes Objective:Ss can use the vocabulary in Reading A and B for translation.Steps:• Ss work individually or in pairs and translate the sentences.• Ask two Ss to write their translations on the board.• Comment briefly on their work with emphasis on the structures of their sentences. Key:1. It pays a lot to be careful at work.2. I have just enough money to see me through a year in the U.S.A.3. It turned out that he had never worked in that company.4. It is bad manners to stare at people.5. It’s too noisy outside for me to concentrate on my work.6. The Board selected him to be the general manager of the company.7. Roast chicken is my favorite dish in this Thai restaurant.8. We had ice cream for dessert after the main course.Hours 6-7:Listening 45 minutes Task 1 5 minutes Objective:Ss can understand the conversation and choose the best answer.Script:M: Excuse me, you must be Ms. Green from Australia?W: Yes, I’m Lisa Gre en from Australia.M: How do you do, Ms. Green? I’m Peter Smith, secretary to the sales manager of the GM Electronics.W: How do you do, Mr. Smith? I’m very glad to meet you.M: Glad to meet you too, Ms. Green. The waiting room is over the re. Let’s take a short rest there and then we can go to the hotel.W: Thanks very much for your arrangement.Q1: Where is Ms. Green from?Q2: What is Peter’s job?Q3: What will the two speakers probably do next?Key: 1. D 2. C 3. BTask 2 10 minutes Objective:Ss can accurately write down the missing information.Script & Key:M: Hi, Diana, thanks for your help on the contract. We’re h aving a dinner this evening to celebrate getting the contract. We’d love you to come.W: I’d love to, but I’m afraid I have to work overtime tonight.M: That’s a pity! Maybe you could join us a little later?W: I’m really sorry. I just can’t make it this t ime. I’m going on a business trip tomorrow and have got an early plane to catch.M: Sorr y you can’t be th ere. Maybe some other time?W: Sure. Anyway, thanks for asking. Hope you guys have fun!Task 3 10 minutes Objective: Ss can find specific information from listening to a conversation related to the theme.Script:M: Good morning, Season Hotel. May I help you?W: Good morning. I’d like to book two single rooms.M: OK. May I have the names, please?W: Sure. Please reserve the rooms under the names of Angel Smith and Mark Johnson. M: Angel Smith and Mark Johnson… No problem. When will they be arriving?W: This Friday, and they will stay for five nights.M: This Friday will be July 25 and they are leaving on July 30. Right?W: Exactly.M: Any requirements for the rooms, miss?W: Y es. I’d prefer them with views of the sea.M: OK. I see. The room numbers are 1606 and 1608.W: Thank you very much for your help. Bye.Key:Task 4 10 minutes Objective: Ss can decide whether the statements are true or false.Script:M: Here we are at the Hongfu Restaurant. What would you like to eat, Ella?W: Of course, I’d like to have some Chinese food. But I know very little about it.Could you recommend some?M: Sure. This restaurant is famous for its Kung Pao Chicken, Sweet-and-sour Fish, Mapo Tofu and Tomato and Egg Soup.W: Wow, what a variet y! Let’s try the chicken and the fish, shall we?M: That sounds great. How about Kung Pao Chicken, Sweet-and-sour Fish, Tomato and Egg Soup, and two bottles of Tsingtao beer?W: My mouth is watering.M: You know we usually serve the food first and then the soup. But if you like, we can ask for the soup first.W: Oh, that is very kind of you. Thank you.Key: 1. F The woman knows little about Chinese food.2. T3. F The two speakers are going to order two bottles of Tsingtao beer.4. F The soup will be served before the food.Task 5 10 minutes Objective:Ss can accurately write down the missing information.Script & Key:The main difference between Chinese and Western eating habits is that in the West everyone has their own plate of food, while in China the dishes are placed on the table and everyone shares. If you are being treated by a Chinese host, he will do the best to give you a taste of many different types of dishes. The Chinese are very proud of their food culture, and will do their best to show their hospitality.The meal usually begins with a set of at least four cold dishes, to be followed by the main courses of hot meat and vegetable dishes. Soup then will be served, followed by staple food ranging from rice, noodles to dumplings.Small pieces of food are favored by Chinese people. Usually Chinese people will cut the food into small pieces. It’s more convenient f or them to pick up with chopsticks, without cutting the food on the table. As Western people use knives and forks, portions tend to be much bigger when it comes to Western food.Speaking 45 minutes Task 6 45 minutes Objective:Ss are able to ask and give advice with the useful expressions.Steps:• Ss read Task 6.• Ss work in pairs to ask and give advice.• Ss complete the chart.Suggested Answers:A: I’m thinking of eating out tonight. Could you recommend a nice restaurant nearby? B: What kind of food do you like, Chinese or American?A: Is there a Chinese restaurant around here? I’d like to have some local food.B: I know there is a quiet restaurant nearby, which has a good reputation for their fish and Beijing Roast Duck. The fish there has wonderful flavor.A: Sounds very attractive. Do you have any other places to recommend?B: There is a Sichuan Restaurant. It’s not far either. You can try the green and healthy vegetables there. The pork there is very tasty. You should also try the spicyshrimp!A: Sounds great. I love these hot dishes. Let’s go to the S ichuan Restaurant.B: OK. I hope we can find a place there. It is a very popular restaurant.A: Let’s try our luck! Looking forward to a very enjoyable dinner.Hour 8:Writing 45 minutes Task 1 15 minutes Objective:Ss can get familiar with the style of invitation.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key:1. On many occasions people will send and receive invitations, such as a celebration,a banquet, a reception, a party, a dinner, a concert or just a football match.2. An invitation usually includes the event, date, time and place. If necessary, indicate the appropriate dress, or ask for a response by a specific date.Task 2 15 minutes Objective:Ss can get familiar with the style of invitation.Steps:• Ss do the task individually.• Ss compare with ea ch other’s answers.• Provide help if needed.• Present the answers.Key:1. The dinner for Mr. and Mrs. George Smith will be held at Grand Hotel.2. Sarah invites her friends to celebrate her (18th) birthday.3. “RSVP” means “please reply”. (Abbreviation for “respondez sil vous plait”)4. Bob invites Lisa to a concert.Task 3 15 minutes Objective:Ss can write an invitation, and can make a response by accepting or declining it.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.Hour 9:Mini-project 25 minutes Objective:Ss can role play a dialogue between a Chinese company and its foreign clients, introduce the Chinese dishes and have small with the foreignclients.Steps:• G rouping. Divide the class into groups. There are several ways: Ss pick their own partners; Teacher groups fast learners with slow learners; Ss find their partners by drawing lots.• Defining the project. Go through the project with the class and clarify requirements. You are advised to do it after Ss study Reading A.• Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. Remind them that different Ss have different work but everybody should contribute to the project. They discuss first and then decide who will do what. • Co-working.。
互相介绍自己公司的英文对话A: Hi, I'm from XYZ Company. May I introduce our company to you?B: Sure, I'd love to know more about XYZ Company. Please go ahead.A: XYZ Company is a leading technology firmspecializing in software development and IT solutions. We have been in the industry for over 10 years, servingclients from various sectors such as finance, healthcare, and e-commerce.B: That sounds impressive. What sets XYZ Company apart from its competitors?A: One of our key strengths is our team of highly skilled professionals. We have a diverse group of experts in software engineering, data analytics, and cybersecurity. This allows us to deliver innovative and customizedsolutions to meet our clients' specific needs.B: That's great. Can you tell me about the range of services that XYZ Company offers?A: Certainly. We offer a wide range of services, including software development, mobile app development, web design, cloud computing, and IT consulting. Our goal is to provide end-to-end solutions that help businesses streamline their operations and enhance their digital presence.B: How about the clients you have worked with in the past?A: We have had the privilege of working with both small startups and large enterprises. Some of our notable clients include ABC Bank, XYZ Hospital, and DEF Online Retail. We take pride in building long-term partnerships anddelivering exceptional results for our clients.B: Impressive track record. Is there anything elseunique about XYZ Company that you would like to highlight?A: Absolutely. We prioritize innovation and stay up-to-date with the latest technological advancements. Our team constantly explores emerging technologies such asartificial intelligence, blockchain, and Internet of Things (IoT) to provide cutting-edge solutions for our clients.B: That's commendable. Thank you for introducing XYZ Company. It sounds like a reliable and forward-thinking organization.A: You're welcome. If you have any further questions or would like more information, please feel free to ask. We are here to assist you.。
体验商务英语3习题答案体验商务英语3习题答案商务英语是一门广泛应用于商业领域的英语语言,它涵盖了商务交流、商务谈判、商务会议等多个方面。
学习商务英语对于从事国际贸易、跨国公司等工作的人来说非常重要。
而体验商务英语3习题是一种检验学习成果的方式,下面将为大家提供一些常见的商务英语3习题及其答案。
一、听力理解题1. What is the main topic of the conversation?答案:The upcoming business conference.2. What is the purpose of the speaker's call?答案:To inform the person about a change in the meeting time.3. What does the speaker imply about the new product?答案:It has received positive feedback from customers.二、阅读理解题Passage 11. According to the passage, what is the main purpose of a business plan?答案:To outline the goals and strategies of a business.2. What does the passage suggest about market research?答案:It helps businesses understand their target customers and competitors. Passage 21. What is the main topic of the passage?答案:The importance of effective communication in the workplace.2. According to the passage, what can poor communication lead to?答案:Misunderstandings and conflicts among team members.三、词汇运用题1. The company's profits have ________ significantly over the past year.答案:increased2. We need to ________ a solution to this problem as soon as possible.答案:find四、写作题Write an email to a potential client introducing your company and its products. Dear [Client's Name],I hope this email finds you well. I am writing to introduce our company, [Company Name], and the range of products we offer.[Company Name] is a leading provider of [industry/sector] solutions. With over [number] years of experience in the market, we have established ourselves as a trusted and reliable partner for businesses around the world. Our team of experts is dedicated to delivering high-quality products that meet the specific needs of our clients.We offer a wide range of products, including [product 1], [product 2], and [product 3]. Each of our products is designed with a focus on innovation, quality, and sustainability. We take pride in our ability to provide solutions that not only meet our clients' requirements but also exceed their expectations.I would be delighted to schedule a call or meeting to discuss how our productscan benefit your business. Please let me know a convenient time for you, and I will arrange the details accordingly.Thank you for considering [Company Name] as your potential partner. We look forward to the opportunity to work with you and contribute to your success. Best regards,[Your Name][Your Position][Company Name]以上是一些常见的商务英语3习题及其答案。
UNIT1商业谈判英语01 买卖过招第一回What is important when being interviewed for a job?(1) Information about the company(2) Personal appearanceIs personal appearance important? (Why/Why not?)How do you prepare for job-interviews?What is the most important factor when you accept a new job?02 你来我往价格战1.Is self-confidence essential? (Why/Why not?)2.How are you getting along with your colleagues/ classmates?3.Is it important for the candidate to ask questions at the interview?4.What is important when selecting staff for promotion?(1)A ttitude to work(2)C urrent performance03 把手言欢,契定条款定合约1.What fo you think of the idea of working at home?2.Tell me something about your konwledge of company structureand systems.3. What will you do to further develop yourself/ career?/ What isyour plan in five years?/ What would you like to be doing in five years’time?04 远方来客,带来订单谈代工1.What is important when selecting applicants for a job?Work ExperiencePersonal Qualities2.Is technology useful to you in your work/studies?3.Do you have targets in different stages of your life? Have youachieved them? How do you make progress in achieving them? 05 鱼与熊掌,利弊得失细斟酌1.Is it important to consider opportunities for further promotion?2. What is important when preparing for a job interview?Studying the job advertisementFinding out about the company3. What kind of advice would you give to a new colleague joiningyour company?06 技术转移,互惠互利是基础1.What is important when dealing with complaints from clients?2.What is important when deciding whether to attend aconference?(决定是否出席一场会议时应该考虑什么?)Choice of Venue (地点的选择)Appointed Speakers (指定的发言者)07 争取代理,行销业绩显实力1.What is important when looking for a new supplier?(1) Delivery times(2) Discounts2.How important is it to have a career structure for employees?3.What is important when setting prices for new products?(1) Production costs(2) Competitors’prices08 独家代理,条件谈判要周详1.What is important when dealing with complaints from clients?(1) Offering an apology(2) Suggesting a solution to the problem2.What do you think about people wearing uniforms at work?3.What is important when developing new products?(开发新产品的时候应该注意什么?)Marktet Research (搞市场调研)Costs involved (相关开销)09 代理合约,限期佣金要细谈1.How can you prove your ability of selling?2.How to make a perfect marketing plan?3.How to develop the market?10 运筹帷幄,创造条件掌乾坤1.What are the advantages of learning a foreign language with workcolleagues?2.Do you think foreign language skills will continue to be useful forbusiness in the future?3.Would you like to take part in teamwork for developing program?11 是进是退,拿捏分寸细思量1.What is important when aiming for promotion?(1) Quality of performance(2) Company loyalty2.Talking about company growth, what can we focus on?(1)T urnover(2)P roduction(3)F actories3.How to put a new into new markets?UNIT2 国际贸易英语01 PRICE 价格01-a 市场价格要定位(1)You are at the airport to meet your colleague, Mr. Smith, for the first time. How would you introduce yourself to him?(2)What problems do you think there could be when selling products in another country?01-b 竞争价格最重要(1)Your friend, Mr. Davis, comes to Yangzhou for the first time.He asks you which place he should visit first. Which placewould you recommend?(2)What is important when designing a brochure?Having clear informationUsing picturesGiving contact details01-c 谈判价格要互让(1)You win take a 7-day holiday next week, but you cannot takeyour pet dog with you. How would you ask your Mrs. Bell for help?(2)what is important when delegating work to others?Clear instructionsChoice of person for02 Inquiry 询价02-a 询问资料来了解(1)You are at a business meeting with your boss in his office. You suddenly get a stomachache, and you just can’t stand it. What would you say to your boss to ask for leave?(2)Do you think a company benefits from holding conferences for his employees?02-b 电话跟进求效率(1)Jack, a foreign friend of yours, comes to borrow a book from you. You don’t need the book but you will need it the day aftertomorrow. What would you say to him?(2)what is important when deciding whether to buy or rent office equipment?CostSpeed of technological change02-c 互惠条件显诚意(1)You are trying to finish the report assigned by your supervisor, but your colleague with whom you share theoffice is talking endless on the phone with a friend. Whatwould you say?(2)How important is location to success of a conference?03 Offer 报价03-a 还价立场要坚决(1)Mr. Smith, your boss, just found out you used the office phone to home once. He gives you a copy of the company policy and demands an explanation. What would you say to him?(2)How do you think students can benefit from seminars from a company?03b-还价立场要坚决(1) You’re doing some paperwork for your company, but yourcompany doesn’t work properly. Your friend, Mr. Smith happens to have a portable computer. How would you ask himto leng it to you for two weeks?(2) What is important when producing marketing plan?Identifying target customersSetting a budget03-c 价格变动定期限(1)What do you usually do in spare time?(2)what is important when promoting a new product?Cost of productAdvertisingFree samples04 Market 市场04-a精打细算忌冲动(1)You are driving Mr. Cave, your client, to the airport, and are often stopped by traffic lights. You try to assure Mr. Cave he won’t miss his flight as you’ve off very early. What would you say to him?(2)Can you think of any things a company could do to help a local college? Why?04-b 携手合作打市场(1)Your friend Tom, comes to China for the first time, and he is surprised to see so many bicycles in the city. How would you explain the phenomenon to him?(2)Would you prefer to have meetings face to face or through video conferencing?04-c时常低迷用策略(1)Linda, your friend, will hold a birthday party this Thursday, and you have already accepted her invitation. But your boss just told you must take a busyness trip abroad on Thursday. How could you explain this to Linda and make her understand why you are unable tomorrow(2)What areas of business would you like to have more experience of?05 sample 样品05-a 封存样品保品质(1)Your friend David, asks you to pick up his parents at the airport, since he has to travel to another city on business. How would you introduce yourself when you meet his parents at the airport?(2)How important do you think practical experience is for business student?05-b 样品种类要清楚(1)Your friend, Mr. Brown, is inviting you to a teahouse after work.However, you don’t feel very well, and you probably will go to see the doctor after work. What would you say?(2)Do you think modern technology has affected the amount of business travel in recent years?05-c 谈成相对谈买卖(1)What’s your favorite sport?(2)Do you think it’s better to send one person or a team of people on a sales trip?06 Quality 品质06-a 品质保证有制度(1)Suppose that you were late for work today. When you hurled into the office, your boss, David was waiting for you for some important documents. What would you say?(2)Would you like to take a group of student visitors on a tour of your company?06-b 品质分析要谨慎(1)Your friend, John, is a chain smoker. You know that smoking kills. How would you persuade to stop smoking?(2)What kinds of information about a company would not be suitable for a group of student visitors?06-c 品质优异或青睐(1)Your friend, Tom, and you are chatting with other people in a bar. It is very late and you feel very sleepy. However, you don’t want to leave him alone there since he is not familiarwith the place. How would you persuade him to go back with you(2)what is important when preparing to go away on a business trip?Informing colleagues and clientsDelegating essential tasks07 Payment 付款07-a 精打细算谈付款(1)Mr. Louis, from France, is thinking about importing some silk from your company. You are meeting with him for the second time in hope of an order. You know you should impress him more with promised quality and reasonable price. What would you say?(2)do you think magazines are a good way to keep staff informed? 07-b 分期付款好商量(1) It is two hours before you are due to off work, but you have toleave now because your mother suddenly falls ill. How would you ask for leave? Your boss is known for his harshness towards his employee(2) what is important when choosing an employee promotion?Length of serviceMotivationPerformance07-c 赊帐付款更划算(1)Your boss asks you to take a business trip to Suzhou and asks Xiaoyang, your colleague, to take a trip to Yangzhou, your hometown. You would to know whether you could exchange with Xiaoyang, as you would like to go home to see your mother who hasn’t been very well/ How would you put it to your boss?(2)What are the advantages to companies of inviting business students to visit their offices?08 Placing Orders 订货08-a 定单及时好商量(1)You are at a restaurant in London now. You want to have a meal.What do you want to say to the waiter?(2)What is important when meeting foreign clients for the first time?Foreign language skillsKnowledge of cultural difference08-b 灵活处理保定单(1)You are having a chat with Tony, one of your western colleagues,about your weekend plans and asking him if he is interested in joining you. What would you say?(2)What kind of support can companies give to area where they arelocated?08-c 长远合作最可贵(1)Mr. Adams is inviting you to a dinner at a famous restaurant.You know, however, you have to go to your good friend’s wedding. How do you respond to his invitation?(2)what is important when planning corporate hospitality?Guest listType of event09 Packing 包装09-a 包装条件算成本(1)You are introducing your company to your new colleague, Mr.David. You find that he has somehow misunderstood you.How would you rephrase your statement?(2)Do you think sales people should be allowed to take their families with them on foreign trips?09-b 包装变动要声明(1)You are in a bank, and you think the balance of your savings is not right. What would you say to the bank clerk?(2)What is important when writing a newspaper advertisement fora job vacancy?Description of the workExperience needed ba applicantsthe task09-c 再三叮嘱防出错(1)Your next door neighbor, Tom, often plays noisy music at night.You find it very disturbing and want to talk to him about it.What would you say?(2)What is important when buying products on the internet?Safe payment systemWide choices of productsQuick delivery10Insurance保险10-a 保险种类要清楚(1)You have something urgent to report to your boss, Mr. Davis.However, he is talking to some else in the office. What would you say?(2)Your boss, Mr.Davis, is telling you what to do while you are traveling to the State. You are not quite clear about what he is saying. Hoe would you ask for clarification?10-b 投保选择很关键(1)One of your colleagues is changing jobs. What would you say to him?(2)Apart from promotion, in what other ways might a companyincrease sales?10-c 承保范围细思量(1)What difficulties are you find with your English?(2)What is important when organizing job interviews?Time availableNumber of interviewsPreparing questions11Shipping 装船(1)Do you think the skills people learn in one company are always useful in another company?(2)What is important when considering a job in anther country?Length of contractFinancial advantages of the jobAvailability of language training11-b装运时间很关键(1)How important do you think it is to speak the language of the people you are selling to?(2)Do you think magazines for customers are a useful marketing tool?11-c 精打细算省运费(1)What special qualities do you think a good sales person needs? (2)what is important when designing a company website?type of information to includedifferent language versions12Claims 索赔12-a 索赔通知要及时(1) In what other ways could the company promote the brand?(2) What is important when aiming to increase staff productivity?Offering bonusesCreating a pleasant environment12-b 理智回应求补救(1)Do you think advertising always increase sales?(2)What makes an advertisement effective?12-c 承认失误平风波(1)Mr. Adams has caught a bad cold and has a fever, so you go to his flat and suggest him go to see doctor at once. What would you say to him?(2)what is important when trying to attact new staff?Competitive wagesCompany reputationUNIT3 接听电话商贸英语01 入门句型(1)(1)Y our friend has just had a baby. You go to the hospital to see her. What do you say?(2)W hat is important when considering a career change?Further study or trainingOpportunities for future promotion02 入门句型(2)(1)W hat would you like to live?(2)T he manufacturing company you work for wants to improve contacts with a local business college. Talk forabout two minutes about some of the ways the companycould help the college and decide which two are best.Pay college fees for some studentsProvide work experience for studentsGive regular presentations at collegeGive guided tours of the company03 留言(1)Y ou have just spilled some coffee on a foreigner in a coffee shop. What would you say to him or her?(2)T he company you work for is going to send one employee to an English-speaking country for one monthon a sales trip. Talk together for about two minutesabout three of the employees and which one would bebest.Time with companyForeign LanguagesSales ExperiencePersonal Qualities04 难以通话(1)Y ou have just been given a promotion at work. How would you thank your boss?(2)The company you work for has invited a group of business students to spend a day in company. Talk about some of the things the company could arrange for the students and decide which three would be most useful.Tour of administration officesVisit to IT departmentLunch with personal managerVisit to production departmentMeetings with individual employees05 打错电话(1)Y our foreign friend Alice would like you to travel to Shanghai together on the weekend, but you have an important meeting to attend on Saturday morning. What would you say to her?(2)The company you work for wants to launch an advertisingcampaign to increase the sales of brand of sports shoes. Talk about some of the ways to advertise the product.06海外电话(1)Your colleague, John, has borrowed a very expensive book from you and when he returned it, it was in very poor condition with some pages missing. What would you say to him?(3)What problems do you think there could be when saling productsin another country?07长途电话(1)Y our colleague, Mr. Cook, is an American who has an eight-year-old child in America. One day he is very happy and shows you a picture of his little daughter. What would you say?(2) Do you think advertising always increase sales?08 问候和邀请(1)In a library reading room, most of the people are reading quietly; but a couple of girls keep talking and laughing among themselves. How would you express your annoyance?(2)What special qualities do you think a good sales person needs?09 深夜电话(1)You are about to leave home in hurry to catch a train, when oneof your former classmates calls from another city, what would you say to him or her?(2)Do you think there are advantages to a company in havingcontacts with a local college?10 致歉的电话(1)Y ou will take a 7-day holiday next week, but you cannot take your pet dog with you. How would you ask your friend for help? (2) You company is organizing a conference for sales managers working in its offices around the world.You have been asked to help plan the conference, discuss the situation and decide:What information you will need to send to sales managers before the conference.What activities you could organize to help people to get to know each other better.11 取消定位(1)How do you practice your oral English?(2)Your company has been asked to deliver a series of one-dayseminars to a group of business students to help them prepare for working in a large company. You have been asked to help with planning the seminars, discuss the situation and decide:What kinds of information it would be useful to know about the students?What the most useful topics would be.12要求饭店服务(1) What kind of weather do you like?(2) Your company is planning to introduce an internal magazine to keep staff informed of company developments. You have been asked to help plan the staff magazine.What type of information to include in the magazine?What type of staff should contribute to magazine?13叫出租车(1) You go to see Sam, your colleague, in hospital. He asks if it is too much for you to take over his work in the office. What would you say?(2)The company you work for is concerned about the amount of time staff spend traveling to meetings in other braches of the company, and is looking at the alternatives.You have been asked to make recommendations about introducing video conferencing.What the company needs to know about the meetings that take places at present.What the advantages and disadvantages of video conferencing might be.14. 预约(1)(1)Do you like your present job? Why or why not?(2)Your company is entertaining a group of foreign clients for threedays, including one non-working day.You have been asked to plan a programme for the visit.What kids of activities would be suitable for the visit?What kinds of activities it would be useful to know about the clients before finalizing the programme?15 预约(2)(1)You are having a chat with Tony, one of your Western colleagues, about your weekend plans and asking him if he is interested in joining you. What would you say?(3)Your company is sending a small group of employees awaytogether for three days to encourage them to work as a team. You have been asked to help plan this programme.What practical arrangements the company needs to make before the trip?Which work and leisure activities would be suitable for group?How to evaluate the success of the trip?16 投诉(1)Do you like traditional Chinese operas? Why or why not? (2)Y our company is planning to offer 30 hours of English language training to employees. You have been asked to help with the planning and organization of the training.How to encourage employees to take part in the training?What kind of schedule would be suitable for the training?17处理紧急事故(1)You are in an interview for a position of interpreter in aninternational company. How would you impress the interviewers?(2)The manufacturing company you work for has decided to offer atwo-week experience programme for a small group of students from a local college. You have been asked to help with preparations for this programme.What kinds of work experience the company might offer?How the participants should be selected.UNIT4 国际商务礼仪01 迎接买家的准备(1) Describe a boss who has greatly influenced you in your vocation?(2) Do you think businessman have enough time to relax themselves? And why?02 初次会见一个有潜力的客户(1)Do you think businessman have enough time to relax themselves? And why?(2)What qualities are required of a good businessman?03 正式的见面介绍和礼仪(1) Is there anything you don’t like about your work?(2) What are some of your responsbilitites? I mean, what does yourjob invovle?04 宴请客户(1)Deligating work to others, which is more important?Clear in organizationChoose of person fro the task(2)Operating in competitive market, which is more important?Product priceAdvertising05 会议筹备(1)Choosing a personal assistant, which is more important?Job needed skillsPersonal quality(2)Deciding to sell product on internet, which is more important?Security for customerDescribing system06 商业午餐(1)Choosing a place to hold a training, which is more important?Equipment availableLocation(2)Choosing a business qualification to take, which is more important?Length of courseCost07 打高尔夫(1)Dealing with customer’s inquiry, which is more important?Product knowledgePoliteness(2)Maintaining stock levels, which is more important?Accurate recordsEfficient storage system08 在家宴客(1)Setting up a production plant in another country, which is more important?CostLabor supply(2)Trying to attract new staff, which is more important?Company reputationCompetitive wages09 取消会议(1)Preparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meet(2)Selecting staff for sales dept, which is more important?Communicate skillsAppearance10 提出辞呈(1)Deciding whether to increase price, which is more important?Strength of brandMarket condition(2)Charging a meeting, which is more important?PreparationKeeping the time11 祝贺初为人父(1)Selecting employee for further training, which is more important?Contribute to the companyPrecious training(2)Setting a budget for setting a new product, which is more important?Predicted salesQuality of product12 带领新进下属(1)Preparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meet(2)Selecting staff for sales dept, which is more important?Communicate skillsAppearanceUNIT 5 参加国际商展01 飞机上攀谈The clothing retailer you work for is considering whether to sell their product by mail(1)What advantage for the company would be ?(2)What company need to consider before setting up?02 住进旅馆Your company is organizing a conference for the sales mangers working in its office around the world(1)What information you will need to send the sales manager before the conference?(2)What activities you could organize to help people to get know each other better?03 在展览会场找自己的摊位You company is planning to introduce an internal magazine to keep staff informed of company developments(1)What type of information to include in the magazine?(2)Which types of staff should contribute to the magazine?04 开幕酒会You work for a group of sport and leisure clubs which opened two years ago. The business is growing more slowly than expected (1)what the reasons for the slow growth might be?(2) How the clubs might be marketed?05 寻求帮助Your company allow a group of students to visit your company , you are asked to prepare one-day visit.(1)What types of activities would be most suitable?(2)What types of staff the students should be talked to?06 招呼上门的客户The retail company is planning to open a new branch.(1)What the company should consider when choosing a site?(2)Where it would be best to advertise the opening of the new store?07 造访竞争对手Your company want to reduce business trip aboard(1)How the total number of business trips might be reduced? (2)How the cost of some trips might be reduced?08 小餐部用餐Companies admit some employees work at home instead work in the office?(1)why staff might prefer working in this way?(2) What the advantage for the company might be?09 旅馆中做生意What is important when delegating work to others?* Clear instructions* Choice of person for the task10 研讨会后各抒己见What is important when designing a company website?* Type of information to include* Different language versions11 推销试用订单What is important when Planning corporate hospitality * Guest list* Type of event12 亲自拜访有潜力的买家What is important when writing a newspaper advertisement fora job vacancy* Description of the work* Experience needed by applicants。
入职新公司的英文自我介绍Self-Introduction for Joining a New Company.Good day, everyone. It's a pleasure to be here, introducing myself as a new member of our esteemed organization. My name is [Your Name], and I'm excited to embark on this new journey with all of you.I'd like to start by sharing a bit about my professional background. Prior to joining this company, I worked as a [Previous Position] at [Previous Company], where I gained valuable experience in [Relevant Skills or Responsibilities]. During my tenure there, I had the opportunity to oversee several key projects, which not only honed my leadership skills but also provided me with insights into the dynamics of a successful team. I'm proud to say that my contributions resulted in significant improvements in [Specific Achievements or Metrics].My decision to join this company was driven by severalfactors. Firstly, I'm deeply impressed by the company's vision and commitment to [Company Values or Mission]. I believe that my skills and experience align perfectly with the company's goals, and I'm eager to contribute to its continued success. Secondly, the culture and work environment here are truly inspiring. I've heard.。
介绍品牌的英语范文Introducing a Brand: The Essence of Successful BusinessesIn the dynamic and ever-evolving business landscape, the concept of a brand has become increasingly pivotal to the success and longevity of enterprises. A brand is not merely a logo or a catchy slogan; it is the embodiment of a company's values, identity, and the unique experience it offers to its customers. The art of introducing a brand effectively is a crucial skill that separates thriving businesses from their struggling counterparts.At the heart of a successful brand introduction lies a deep understanding of the target audience. Businesses must meticulously research and analyze the needs, preferences, and pain points of their potential customers. This knowledge serves as the foundation upon which a brand's identity and messaging can be built. By crafting a brand that resonates with the target market, companies can establish a strong emotional connection, fostering loyalty and trust.One of the key elements in introducing a brand is the developmentof a compelling brand narrative. This narrative should not only convey the company's products or services but also the underlying purpose, values, and aspirations that drive the organization. Effective brand storytelling has the power to captivate and inspire audiences, setting a brand apart from its competitors.The visual identity of a brand is another crucial aspect that demands careful consideration. The logo, color palette, typography, and overall aesthetic must work in harmony to create a cohesive and memorable brand image. These visual elements serve as the first touchpoint for potential customers, shaping their initial perceptions and impressions of the brand.In addition to the visual and narrative components, the introduction of a brand must also encompass a comprehensive marketing strategy. This strategy should leverage a diverse range of channels, from traditional advertising to digital marketing and social media. By employing a multi-faceted approach, businesses can ensure that their brand message reaches a wide and diverse audience, maximizing its impact and visibility.One of the hallmarks of a successful brand introduction is the ability to create a sense of exclusivity and desirability. This can be achieved through strategic product launches, limited-edition offerings, or by leveraging the power of influencer marketing. By cultivating a senseof scarcity and exclusivity, brands can tap into the human desire for uniqueness and status, further strengthening their appeal.Furthermore, the introduction of a brand must be accompanied by a commitment to consistent brand management. This involves the ongoing refinement and evolution of the brand's identity, messaging, and customer experience. As markets and consumer preferences shift, successful brands must be agile and adaptable, continuously adapting to meet the changing needs of their target audience.The process of introducing a brand is not a one-time event but rather a continuous journey. It requires a deep understanding of the market, a well-crafted brand identity, and a comprehensive marketing strategy. By investing in the art of brand introduction, businesses can establish a strong and enduring presence in the minds of their customers, positioning themselves for long-term success and growth.In conclusion, the introduction of a brand is a multifaceted and strategic endeavor that lies at the heart of successful businesses. By embracing the principles of audience understanding, compelling brand storytelling, visual identity, and comprehensive marketing, companies can create a lasting impression and forge a meaningful connection with their target market. As the business world continues to evolve, the ability to introduce a brand effectively will remain acrucial differentiator, separating the leaders from the followers in the ever-competitive marketplace.。
管理四级英语试题及答案一、词汇与语法(共20题,每题1分,共20分)1. The new policy will ________ a significant impact on the economy.A. haveB. takeC. makeD. bring答案:A2. Despite the heavy rain, the construction work was ________ on schedule.A. heldB. keptC. carriedD. taken答案:B3. The manager ________ the project to his assistant.A. handed downB. handed overC. handed inD. handed out答案:B4. The company is ________ a new marketing strategy to increase sales.A. developingB. designingC. creatingD. inventing答案:A5. The meeting was ________ due to the absence of the key speaker.A. postponedB. delayedC. canceledD. rescheduled答案:C6. The new regulations will ________ effect from next month.A. go intoB. come intoC. put intoD. get into答案:B7. The team leader ________ the project to his subordinates.A. assignedB. delegatedC. allocatedD. distributed答案:B8. The company is ________ a new product line to meet market demands.A. launchingB. introducingC. releasingD. presenting答案:A9. The employee was ________ for his outstanding performance.A. promotedB. advancedC. elevatedD. upgraded答案:A10. The company is ________ a new policy to improve employee satisfaction.A. implementingB. enforcingC. executingD. applying11. The project was ________ due to lack of funds.A. suspendedB. haltedC. stoppedD. paused答案:A12. The manager ________ the meeting to discuss the budget.A. calledB. summonedC. convenedD. gathered答案:C13. The company is ________ a new advertising campaign.A. initiatingC. beginningD. launching答案:D14. The employee was ________ for his negligence.A. reprimandedB. criticizedC. scoldedD. rebuked答案:A15. The company is ________ a new strategy to reduce costs.A. devisingB. planningC. formulatingD. designing答案:C16. The project was ________ due to technical difficulties.A. postponedB. delayedC. suspendedD. halted答案:B17. The manager ________ the team to meet the deadline.A. urgedB. pressedC. pushedD. motivated答案:A18. The company is ________ a new policy to enhance productivity.A. developingB. creatingC. establishingD. instituting答案:D19. The employee was ________ for his contribution to the project.A. commendedB. praisedC. complimentedD. applauded答案:A20. The company is ________ a new system to improve efficiency.A. implementingB. enforcingC. executingD. applying答案:A二、阅读理解(共20题,每题2分,共40分)Passage 1In recent years, there has been a significant shift in the way businesses approach management. Traditional hierarchical structures are being replaced by more flexible and collaborative models. This change is driven by the need for organizations to adapt quickly to the rapidly changing business environment. The new approach emphasizes the importance of empowering employees, fostering innovation, and promoting a culture of continuous learning.21. What is the main reason for the shift in management approaches?A. The need to reduce costs.B. The need to adapt to a changing business environment.C. The need to increase employee satisfaction.D. The need to improve customer service.答案:B22. What is emphasized in the new management approach?A. Hierarchical structures.B. Empowering employees.C. Reducing bureaucracy.D. Maintaining the status quo.答案:B23. What is the purpose of the new management approach?A. To increase profits.B. To foster innovation.C. To reduce employee turnover.D. To improve customer relations.答案:BPassage 2The role of technology in business management has grown exponentially over the past decade. Technology has enabled companies to streamline operations, improve communication, and enhance decision-making processes. However, the rapid advancement of technology also presents challenges, such as the need for continuous training and the risk of data breaches. Companies must balance the benefits of technology with the potential risks to ensure long-term success.24. What is the impact of technology on business management?A. It has reduced the need for communication.B. It has increased operational efficiency.C. It has decreased the importance of decision-making.D. It has eliminated the need for training.答案:B25. What challenges does technology present to businesses?A. The need for continuous training.B. The risk of data breaches.C. Both A and B.D. Neither A nor B.答案:C26. What must companies do to ensure long-term success?A. Ignore the benefits of technology.B. Ignore the risks of technology.C. Balance the benefits and risks of technology.D. Focus solely on the benefits of technology.答案:CPassage 3In today's competitive business environment, effective leadership is crucial for success. Leaders must be able to inspire their teams, manage change, and navigate complex challenges. The ability to adapt to new situations and lead with empathy is essential for leaders to build trust and foster a positive work culture. By developing these skills, leaders can drive their organizations towards achieving their goals.27. What is the importance of effective leadership in business?A. It helps to reduce costs.B. It is crucial for success.C. It improves employee satisfaction.D. It increases customer loyalty.答案:B28. What abilities must leaders have?A. Inspiring their teams.B. Managing change.C. Navigating complex challenges.D. All of the above.答案:D29. What is essential for leaders to build trust and foster a positive work culture?A. Adapting to new situations.B. Leading with empathy.C. Both A and B.D. Neither A nor B.答案:C三、完形填空(共15题,每题1分,共15分)In the modern business world, effective communication is essential for success. Companies must ensure that their messages are clear and concise to avoid misunderstandings. The use of technology has made it easier for employees to collaborate and share information, but it has also introduced new challenges. Leaders must be aware of theimportance of clear communication and should encourage their teams to express their ideas openly.30. In the modern business world, what is essential for success?A. Effective communication.B. Strong leadership.C. Advanced technology.D. Competitive pricing.答案:A31. What must companies ensure about their messages?A. They are clear and concise.B. They are complex and detailed.C. They are vague and ambiguous.D. They are long and comprehensive.答案:A32. What has technology made easier for employees?A. Collaborating.B. Competing.C. Isolating.D. Disagreeing.答案:A33. What has technology introduced?A. New opportunities.B. New challenges.C. New restrictions.D. New regulations.答案:B34. What should leaders be aware of?A. The importance of clear communication.B. The importance of complex communication.C. The importance of vague communication.D. The importance of ambiguous communication.答案:A35. What should leaders encourage their teams to do?A. Express their ideas openly.B. Keep their ideas to themselves.C. Ignore their ideas.D. Suppress their ideas.答案:A四、翻译(共5题,每题3分,共15分)36. 该公司正在实施一项新的人力资源政策以提高员工满意度。
Unit 2 Company Profiles I. Periods: 2 II. Content: ◆Introducing a company’s profile(background, business scope,etc.) I. Aims & Demands:
learn to talk about a company’s business. listen & repeat the dialogues or passages about how to describe a company,grasp the sentence patterns on company’s profile. IV. Main & Hard Points: Main Points: the sentence patterns on company’s profile. Hard Points: Useful expressions V. Teaching Methods: Interactions; Listening & Speaking VI. Teaching Tool: Multimedia classroom VII. Teaching Steps: Step1.Lead –in A company’s profile is often used to introduce a company by giving a brief account of its history and its scope of business. Here are some typical remarks for introducing a company. Read them and try to translate into Chinese.(page20-21) 1. Royal Philips Electronics of the Netherlands is one of the world’s biggest electronics companies and Europe’s largest, with sales of EUR 31.8 billion in 2002. 荷兰皇家飞利浦电子集团是世界上最大的电子公司之一,在欧洲名列榜首,2002年的销售额达318亿欧元。 2. Its 170 000 employees in more than 60 countries are active in the areas of consumer electronics, domestic appliances, components, semiconductors, and medical systems. 它在60多个国家里拥有17万名员工,他们活跃在日用电子产品、家用电器、电子元件、半导体和医疗系统等领域。 3. Philips is quoted on the NYSE London and other stock exchanges. 飞利浦的股票在纽约、伦敦和其他股票交易所中上市。 4. Royal Philips Electronics is the tenth on Fortune’s list of global top electronics corporations. 皇家飞利浦电子集团在《财富》杂志全球最大电子公司中排名第十。 Step2.Dialogues (page21-22) 1. Listen & repeat 2. Read & translate, and learn the useful expressions: Some Related Words & expressions 1) be in business 开展业务 2) be based in 总公司/总部在 3) have seven branch offices 有7家办事处 4) be engaged in 从事于… 5) application software 应用软件 6) fulfill that need 满足需要 7) deal in 经营 8) registered capital 注册资金 9) Shanghai Stock Exchange 上海证券交易所 10) have a market capitalization 进行市场投资 11) net profit 纯利润 12) annual production/ output 年产量 13) consists of six departments 由6个部门组成 14) top quality integrated circuits 高质量的集成电路 Step3.Listen and Read (page25) Listen to a brief introduction to a company and complete the profile according to the information you get. 1. Read the information and predict 2. Listen and write IBM Japan Company Profile The driving force for a new creativity in 1. the 21st century Headquarters: 3-2-12 Roppongi Minatoku,2. Tokyo, JAPAN Phone: 03-3586-1111 0120-04-1992 (Dial IBM) 3. President and CEO : Takuma Otoshi Founded: 4. June 17,1937 Capitalization: 5. 135.3 billion yen Number of Employees: 6. a staff of 21 671 Major Business Lines: Information Processing Systems 7. Software 8. Communications Systems
Step4. Data Bank -- Workbook (page19 and page28) Practice the patterns & expressions for talking about a company. 1What do you mainly deal in? 你们主要经营什么? 2 How many employees do you have? 你们有多少名员工 3 What are your main products? 你们的主要产品是什么 4 What’s your annual production/output? 你们的年产量是多少 5 Are you developing any new products? 你们 在开发新产品吗 6 We’ve been in business for five years. 我们开展业务已经 有5年了 7 Our registered capital is 50 million yuan. 我们的注册册资金是50000万元 8 Last year our net profit was 2 million yuan. 去年我们的纯利润是200万元 9 Our company is based in Beijing 我们的总公司在北京 10 The annual output is 50000 tons 我们的年产量是5万吨 1The company is a small privately owned business 本公司是一家小型私人企业 2 We are a small firm with 21 professionals 本公司是一家有21名专业人员的小企业 3The company is a manufacturer of electronic components 本公司生产电子元件 4 Our sales are up 30 percent over last year 销售比去年增长了百分之三十 5 In the year 2007 ,annual sales amounted to $15 million 2007年的年销售额达到1500万美元 6 This year we expect to see a 12 percent growth in annual sales 今年的年销售额预计可增长12% 7 The company provides electronic systems and services for worldwide markets 本公司 为世界市场提供电子系统和服务 8 We produce a variety of small-sized molds for the telecommunications and medical appliance industries 我们为通讯和医疗器械产业生产各种小型模具 9 We produce different products according to the customers’ specifications 我们按照客户要求的技术规格生产各种产品 10 we have developed several new chemical products 我们已开发出了当选种化学制品 Step5. Sum-up Description of a Company ① Name : … Corporation/…Group/…Company ② Location: …is located in Beijing; We’re based in ③ Date of establishment: was founded in (1990) was established in (1990) ④ Ownership: a large state-ownedenterprise; a small privately owned business; a Sino-US/Sino-Korean joint venture ⑤Scope of business: specialize in/mainly deal in/manufacture/ engage in; be a leader in/main products are; registered capital (is)