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BEC高级写作部分指导

BEC高级写作部分指导
BEC高级写作部分指导

BEC HIGHER 写作部分主要涉及商业信函和图表写作两部分的内容,现具体介绍如下: 商业信函 第一章 格式问题 1. 格式问题: 请同学们在 BEC 的写作中采用平头式的写法。 收信人的姓名和地址置于信纸的左上方 地址、称呼和结束礼词后没有标点符号 日期在右上方 段落从定格开始,段落之间的行距为两行(但在考试中由于受答题卡限制,请同学们酌情考虑) 写信人的名字和头衔在签名下方 2. 称呼和结束礼词的注意事项: 称呼的写法遵循下列原则: Dear Sir or Madam 写信给某一公司,不确定具体的收信人 Dear Sir 对男士,但是你不知道他的具体姓名 Dear Madam 对女士,但是你不知道他的具体姓名 Dear Mr Smith 对男士 Dear Ms Smith 对已婚或未婚的女士 Dear Mrs Smith 对已婚女士 Dear Miss Smith 对未婚女士 Dear John (此处 John 为英语中常用男名) 对朋友或你比较熟悉的人(通常为多年生意伙伴) 称呼与结束礼词存在对应的关系,请同学们特别注意: Dear Sir or Madam Yours faithfully Dear Mr/Ms/Mrs/Miss Smith Yours sincerely Dear John Best wishes 以下均为错误用法: Dear Mr John Dear Mr John Smith 3. 日期: 在英国英语中,天在前,但是在美国英语中,月份在前。所以某些特别的时期容易引起误解。例如: 12 06 2003 在英国指的是:6 月 21 日 在美国指的是:12 月 6 日 因此日期要写成:12 June 2003 注释:在 bec 考试中同学们可以采用恩波所推荐的用法。但是 12 06 2003 的用法仍然是可以使用的, 因为 bec 为英版考试。 在使用恩波推荐的用法时,要记住月份使用大些字母开头。天后不必写 th、rd、nd 或者 st。 1. 信件的开头: 信件的开头: We are writing to enquire about... We are writing in connection with... We are interested in ... and we would like to know... 环境: You want to know the prices of some air conditioners. We are interested in your air conditioner and we would like to know the prices of some air conditioners. You saw an advertisement in the newspaper yesterday and you want further information. We are writing in connection with the advertisement in the newspaper yesterday. You want to know if the company you are writing to organizes holidays to Africa. We are writing to inquire about the holidays to Africa that your

company organizes. 2. 回信的开头: 回信的开头: Thank you for your letter of (date) We have received asking if ... enquiring about ... enclosing ... concerning ... your letter of (date) 环境: A company wrote to you on 23 July. They wanted to know if you sell photocopiers. Thank you for your letter of 23 July, asking if we sell photocopiers. A man wrote to you on 18 December. He wanted employment with your company. He also sent his curriculum vitae. We have received your letter of 18 December, enclosing your curriculum vitae. A company sent you a fax on 3 June. They wanted to know if you were going to the marketing conference in London. Thank you for your fax of 3 June, asking if I was going to the marketing conference in London. A woman telephoned you this morning. She wanted to know if her order No. 599 had arrived. Thank you for your telephone call this morning concerning the order No. 599. 3. 信件的结尾: 一般结尾: 信件的结尾: 一般结尾: I look forward to receiving your reply/order/products/ect. Looking forward to hearing from you. 如果你在信件中提供了信息: I hope that this information will help you. Please contact me if you need any further information. Please feel free to contact me if you have any further questions. Please let me know if you need any further information. 4. 引入主题: 引入主题: With reference to ... Further to ... With regard to ... I am writing in connection with ... 注:引入主题的句子可以被写在信件的开头,但 with regard to 不能用于信件的开头。环境:(how would you start a letter about each of the following?) an invoice (No. 679) for a photocopier With reference to Invoice No. 679, we regret to tell you that the product arrived in bad condition. a meeting you had with the addressee on Jan. 16th Further to the meeting on 16 January, I am delighted to tell you that we are now able to give you a special offer for our Peach Series computer. an advertisement in the times newspaper I am writing in connection with the advertisement in the times newspaper yesterday. an application for a post as secretary in your company I am writing in connection with your application for a post as secretary in our company. a fax order for six computers that you received today with reference to your fax order for six computer, I regret to tell you that they are out of stock at present. 5. 告知好、坏消息:好消息: 告知好、坏消息:好消息: I am pleased delighted happy to 坏消息: I regret am sorry to We regret that ... tell inform advise you that ... tell inform advise you that ...
环境:(complete these sentences using phrases for referring and giving good or bad news.) a. ___________________________ your order for some cupboards, _____________________ we have had to increase the price. b. ____________________________ your application for a post as secretary, ______________________________ that we would like you to start work as soon as possible. c. _________________________________ your application for a post as secretary, ______________________________ that you were not successful. d. _________________________________ our telephone conversation this morning, ______________________________ that your car is now ready for you to collect. 6. 说明你所能做的和不能做的: 说明你所能做的和不能做的:

We are unable to ... We are able to ... We have been forced to ... 环境: You cannot lower your prices. We regret that we are unable to reduce out prices. You have had to raise your prices because the government has increased the sales tax. We have been forced to raise our prices because the government has increased the sales tax. However, you can give them a discount of 5% if their order is for more than $8,000. We are able to give you a discount of 5% if your order is more than $8,000. With regard to their second question, you cannot accept payment in Egyptian pounds but you can accept US dollars or Euros. We are sorry that we are unable to accept payments in Egyptian pounds but we are able to accept US dollars or Euros. 来源:考试大-商务英语考试 1. 说明原因: This is owing to … due to … a result of … because of … 注:owing to 通常用于不好的消息。如果想在原因中使用动词,请加上 the fact that 的从句。 环境: increase prices --- fall of the dollar We have been force to increase our prices. This is owing to the fall of the dollar. Delay the delivery of the goods --- strike by airline pilots We have been forced to delay the delivery of the goods. This is owing to the strike by airline pilots. Increase all salaries by 10% --- rise in sales We are able to increase all salaries by 10%. This is the result of a big rise in sales. Cut all salaries by 10% --- fall in sales We have been forced to cut all salaries by 10%. This is due to the fact that there has been a fall in sales in the past ten months. Cannot deliver your new order --- we have not received your payment fro the last order We regret that we are unable to deliver your new order immediately. This is owing to the fact that we have not received your payment for the last order. Cancel the meeting --- a lot of staff have been ill We have been forced to cancel the meeting. This is because some members of our staff have been ill. 2. 请求采取行动: Please could you … We would be grateful if you could … We would be appreciate it if you could … as soon as possible. without delay. immediately. 注:please could you … 是最直接的方式。在要求一些一般性的事情时,可以使用这种表达。 环境: You have seen an advertisement in the newspaper for a post as office manger. You want an application form. I would appreciate it if you could send me an application form. The photocopier in your office has broken down. You want to have it repaired, quickly. We would be grateful if you could send a repairman to fix our photocopier as soon as possible. You have moved your office and you want the post office to forward your letters to your new address. Please could you forward my letters to my new address. You want the telephone company to put another telephone in your office. You need it urgently. We would appreciate it if you could put another telephone in our office immediately. You have written to a company and you want them to reply quickly. I would be grateful if you could give us a reply quickly. 3. 抱歉: We must apologize for … We apologize for … We are extremely sorry for … 注:以上句型后请使用动词 ing 形式。 以上句型中的 for 可以换成 that,然后用从句表达。

一般来说,解释产生问题的原因,然后在信的结尾处再次表达歉意。 再次抱歉: Please accept our apologies once again. We hope that this has not caused you any inconvenience. With apologies once again. 4. 要求提供信息: Please could you We would be grateful if you could We would appreciate it if you could give us further details about inform us (about/if) … let us know ( about/if ) … We would like to know ( about/if ) … 注:如果需要特别重要的信息,可以在以上句型前使用:in particular。 环境: You wrote a letter to someone and they haven't replied. You want to know if they received the letter. We would be grateful if you could let us know if the letter has reached you. A businessman is going to your country. He wants you to get a visa for him. You need all the details about his passport (his nationality, date of birth, where his passport was issued, and when it expires)。 Please could you give details about your passport. I would like to know your nationality, date of birth, where your passport was issued and when it expires. You want to know about the same businessman's flight (flight number, date and time of arrival)。 In particular, I would like to know your flight number, date and time of arrival. 对于线性图表的描述 1. 对于上升趋势的描述: a. 可以使用的动词或动词词组: to increase to go up to rise to grow to jump to leap to soar to shoot to pick up b. 可以使用的名词: an increase a growth a jump a soar an upward trend 2. 对于上升到某个位置的描述: a. 1. a. 中的动词+to+具体数据。 b. 1. a. 中的动词+to+the peak of+具体数据。 c. 1. a. 中的动词+reaching the peak of +具体数据。 d. 1. a. 中的动词+reaching + 具体数据。 e. to peak at + 具体数据 f. to climb to + 具体数据 3. 对于上升的程度的描述: a. 1. a. 中的动词+by + 具体数据。 b. 1. a. 中的动词+副词。 3. 对于下降趋势的描述: a. 可以使用的动词或动词词组:

to fall to decrease to go down to slide to collapse to decline to drop b. 可以使用的名词: a collapse a decrease a fall a decline a drop 4. 对于下降到某个位置的描述: a. 1. a. 中的动词+to+具体数据。 b. 1. a. 中的动词+to+the bottom of+具体数据。 c. 1. a. 中的动词+reaching the bottom of +具体数据。 d. 1. a. 中的动词+reaching + 具体数据。 3. 对于下降程度的描述: a. 1. a. 中的动词+by + 具体数据。 b. 1. a. 中的动词+副词。 对于平稳的趋势的描述, 可以使用的动词或动词词组: to hardly change to have little change to keep steady to level off to remain constant to stay the same 表示程度的副词: 1. 程度较大: considerably dramatically greatly markedly obviously quickly rapidly sharply significantly suddenly 2. 程度较小: slightly gradually slowly steadily 时间的嵌入 嵌入时间时所使用的介词和介词词组: in from……to…… between…….and…… during……and…… at the start of …… by the end of …… over …… at the end of ……

throughout …… 上升和下降趋势的组合描述(嵌入了时间和程度之后): 1. 先上升后下降的句型: ...... increased slowly during…… and …… but fell sharply in ……. A steady fall in …… during …… and …… followed the sharp increase in ……. 2. 先下降后上升的句型: …… fell before …… began to make a recovery …… …… continue the recovery, climbing to …… …… dropped during …… but increased again in …… …… fell and then pick up during …… …… collapsed before rising to ……at the end of …… 3. 起伏波动的句型: …… fluctuated sharply all through …… 4. 波动不大的句型: …… hardly changed through the period between ……and …… 饼状图形的描述 对于百分比进行描述所使用的句型: …… % the …… is/has/have/are …… …… accounts for …… …… takes up …… 趋势的比较 表示相似的句型 (实例) : 表示差异的句型(实例): 表示倍数的句型: …… doubled/tripled in …… compared with those in …… 客观比较的句型: …… is …… in contrast to ……
语言手法——比较 在商务英语写作中,比较(Comparing)是经常使用的—种语言手法。它使被比较对象之间 的特点突出,差异分明,有利于读者对事物的判断,有利于作出正确的决策。比较的具体 语言表现形式有很多种,但最常用的有: 等比 等比(Comparison of Equivalence)是同等事物之间的无差别比较,可以指数量和质量上 的,也可以指程度和强度上的。经常用来表示这种等比的短语有:as…as,the same as,as much of…as,identical with,similar to 等。如: ① Our competitor produces as many models as we do. 我们竞争对手和我们生产的产品型号一样多。 ② As much( of capital ) is raised at home as abroad. 国内筹集的资金和国外筹集的一样多。 ③ Our product is identical in specifications with the Japanese make. 我们的产品在规格方面与日本货完全一样。

④ Our views are not quite similar to those of our trading partners. 我们的观点与我们贸易伙伴的不尽相同。 ⑤ It was as much of a success as I had hoped. 这次成功跟我所希望的一样。 比较级和最高级 所谓比较级和最高级(Comparative and Superlative Degrees)是指不同事物之间的差 别比较,即被比较的事物之间足有大小、多少和优劣之分的。用于这种比较的语言形式和 短语有:better,less;the best,the least;-er,the –est;more,less; the most,the least;和 the…,the…等,如: ① The quality of our products is much better than that of competing ones. 我们产品的质量要比竞争产品的质量强得多。 ② This is the most competitive market in the whole world. 这是世界上竞争最激烈的市场。 ③ The conditions imposed on us are even less acceptable . 强加在我们头上的附加条件更难以接受。 ④ The bigger the project, the higher the cost. 项目越大,成本越高。 其他的比较形式 有些短语虽然不像上面所述的几种比较形式那么直接了当,但却都明显含有比较意义,因 此比较也完全可以通过它们得以实现。这些短语包括 superior to,inferior to, over,beyond,so that,such that,too,enough,exceed 和 surpass 等。 如: ① The home-made machine is superior to the imported one in many aspects. 国产机器在许多方面优于进口机器。(superior to 相当于 better than) ② In the first half of 1988 the monthly deficits consisitently exceeded $ 2billion mark. 1988 年上半年每月赤字始终超过 20 亿美元的界限。 ③ It is not advisable to live beyond one's means. 生活费用超出收入是不可取的。 (to live beyond one's mean 等于 to spend more than what one earns) 因果关系

因果关系(Cause and Effect)是商务英语写作中不可缺少的语言手法,使用得非常普遍, 尤其是在有关问题或事故的分析性商务英语报告中,它能使有关人员迅速而清楚的了解全 面情况,及时采取必要的措施。但是,要想有效地运用这一手法,我们必须了解经常用来 表示因果关系的短语和表达方式。 经常用来表示因果关系的短语有:because of, owing to, due to, cause, lead to, result in, be caused by, result from 和 be attributed (attributable) to 等。 需要特别注意的是,owing to 一般用于句首,假如用在主句之后,该短语前则需要加一 逗号;due to 即可与 be 动词一起使用,也可引导一个状语。 这些短语的具体用法,我们可以看看下面的例句: ①The failure of the Suggestion Scheme is due to the low reward. 建议计划失败的原因是奖励太低。 ② The American measures led to immediate reaction from the world. 美国的措施引起了世界的迅速反应。 ③ Owing to our joint efforts, the transaction was successfully concluded. 由于共同的努力,我们成功地达成了此笔交易。 ④ Ineffective management caused/ resulted in poor profits. 低效的管理导致了极差的利润。 ⑤ The collapse of the company was caused by/ resulted from a strategic mistake by the president. 公司倒闭是由总裁一个战略性失误引起的。 ⑥ The delivery was delayed because of rough weather. 交货延误的原因是恶劣的天气。 在叙述因果关系的时候,大家可以通过使用不同的短语变换表示原因和结果的短语的 位置,比如第一句也可改成:The low reward caused the failure of the Suggestion Scheme.其他的例子也是一样。所以说表示原因和结果的短语的位置是比较 灵活的,但需要使用不同的短语。 条件

在错综复杂的商务活动中存在着各种不同的条件(Condition)。只有通过对各种条件的 分析,才能作出判断和估计,以便作出相应的决策或采取相应的行动。用来表示条件的基 本句型有以下几种: 表示普遍的情况(Simple Present + Simple Present),例如: If the junior recruiters work more than four hours overtime, they receive overtime payments. 如果初级雇员加班超过四个小时以上,他们会获取加班费。 表示可能的情况(Simple Present + Simple Future),例如: If business starts to improve, salaries will be increased. 如果业务情况开始改善,薪水将会提高。 表示假设的情况(Simple Past + Would form),例如: If Site A was chosen, 30 square meters of parking space would be lost. 假如 A 地段被选中,将失去 30 平方米的停车场地。 表示过去的假设情况(Past Perfect + Would have done),例如: If the increase in salaries had been more moderate, profitability would have been kept pace with the rise in turnover. 如果加薪幅度更小一些,利润率就会与营业额保持同步增长了。 对比 在商务英语写作中我们经常需要在前后两个句子或一个句子的前后两部分表达不同或截然 相反的意思。对比(Contrast)正是用来表达或区别好与坏、优与劣、强与弱或分析事物 本身长短处的有效方法。用来表示对比的词和短语有:although, even though, whereas, while 和 however 等。 However 用于对比相反的思想、事物和情况;although 用来表示一种让人惊讶的对比, 与 even though/if 基本相同,只是语气稍微弱些;while/whereas 则一般用于相 同思想、事物和情况之间的对比。例如: 1 Turnover increased. However, profitability fell. 营业额上升了,但是利润率却下降了。 2 Although turnover increased, profitability fell. 尽管营业额上升了,但利润率下降了。

3 Profitability fell (even) though turnover increased. 即使在营业额上升的情况下,利润还是下降了。 4 It would be difficult to ventilate(使……通风)Site B, while/whereas the exterior position(外部位置)of Site A would improve ventilation. B 场地很难通风,而 A 场地的外部位置则会改善通风状况。 5 While I know the good opportunity in the proposed investment, I fully realize the risks that may be involved in it. 虽然我知道所提议的投资是一次极好的机会,但我也充分意识到其中可能涉及的风险。 上述五例都为对比的句子。前面三句讲述同样的内容,但语气各不相同,第三句的语气最 重。第四和第五句则是相同事物间的对比。 READING PART 1 关于 negotiating techniques 的文章。 传统的阅读题型,相对比较容易。 15 题,答案很明显:he says this helps him drain the emotional content from his conversation。帮助他抽离他的谈话中的感情成分。要想选对,只需要知道选项 B 中 detached 的含义:not reacting to or becoming involved in something in an emotional way 16 题,这题貌似只能采取排除法。因为几个选项和原文的对应都不是太明显。问为什么很 多人在一开始要对一个建议说“不”。答案是第二段的最后一句:Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.。最高管理层在一开始可能会拒绝这个建议,因 为这样是一个更安全的选择。但是如果他们真的不感兴趣的话,他们就不会在那里(谈判) 了。A 在这段文字中没有提到,B 不对,他们肯定是感兴趣的,C 也不对没有提到,原文 说的是 safer option。选 D,之所以会拒绝,因为从维护公司利益的角度,这样是一个 safer option。 17 题,答案也很明显:Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you.这里的两个词组可以解释下: dress down: to wear clothes that are more informal than the ones you would usually wear relate to :to feel that you understand someone's problem, situation etc 所以这个句子意思是穿的不那么正式,这样可以让另一方接近你。也就是 A 说的是你的风 格适应你的谈判对象。C 不对,不是 make you feel comfortable,而是 make others feel comfortable。D 也不对,可能会误选,不是让别人喜欢你,like 太夸张了,只是容 易接近。

18 题,答案在第四段的第一句话:Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side.。走进另一方的世界, 就是原文说的 understanding the other person,目的是为了 sell your proposal,也 就是让对方接受你的建议,选 D。 19 题,谈判失败的原因,答案是第五段的这么一句:More common is a corporate culture clash between companies, which can put paid to any deal。公司文化冲 突导致的。文化冲突,就是两个公司在运作、理念等等上的不一致,选 C:两个公司以不 同的方式运作。 20 题,为什么要借鉴小孩子的办法,原文最后一段提到小孩子的办法就是,爸爸不行找妈 妈,妈妈不行就在感情上敲诈爷爷奶奶。此路不通就换另一条,就是 A 说的尝试每一条路 线。B 没有提到,C 不对,原文说小孩子有 inexhaustible supply of energy。D 也没 有提到。 《The scientific approach to recruitment》,招人的科学方法。这篇完型比较简 》 单。完型填空也有两种题型,两种解题思路。一种是从意思上理解然后做出选择,一种是 根据单词的用法。前者比较容易,后者很考验语言功底。 21 题:理解上下文的意思。前面说招人时的决定一般是在五分钟以内做出的。但是雇主们 试图使自己详细相信他们在挑选过程中是经过了深思熟虑的。Convince oneself,使确信。 其他的词没有这个用法。 22 题:员工的质量对公司的成功是至关重要的。选 quality。 23 题:招人者试图利用一切方法来抓住这个领域最好的(人才),secure the best,抓 住最好的。realise 是实现,attain 是获得,后面不能接人,achieve 是实现一个目标。 24 题:rise in popularity,固定搭配,popularity 是知名度的意思,这个词组应该可以 翻译成声名鹊起。 25 题:provides with,提供。给组织提供另外一种方法。offer 的用法是 offer sb sth, contribute 在这里意思不对。 26 题:是公司能够增加价值,enable 27 题:这题的意思很明显,测试(testing)作为招聘过程的一个组成部分,要区分选项 的几个单词,尤其是 portion 和 component,看英英解释。 1)Component:one of several parts that together make up a whole machine, system etc

2)Portion:a part of something larger, especially a part that is different from the other parts 这里强调 testing 是一个组成部分,没有说明特殊的地方,选 component。 28 题:对每个人未来的可能表现没有一个真正的衡量。选 measure。 29 题:fill a position,填补空位,fill 在这里的意思是 to perform a particular job, activity, or purpose in an organization, or to find someone or something to do this。不能选 occupy,因为 occupy 更强调人的一种主动,而这里只是客观说某个需要 填补的职位。 30 题:in the business of,也是一种固定的说法,在什么的过程中。很多场合都可以使 用。可以多看几个例句: 1)We’re in the business of stimulating the economy(By Obama) 2)Energetics is a specialist management consultancy in the business of climate change. 31 题,太明显的定语从句,前面是 someone,那么当然填入表示人的关系代词 who。 32 题,in line with,和什么一致,固定搭配,在中级的选词版完型里常考到这个词组。 这句的意思是,找个一个愿意给你提供和你才能更加一致的薪水的人。 33 题,from time to time,时不时的。changing employers from time to time, 时不时的换老板。 34 题,Irrespective of,同 regardless of 一样,后面接让步状语从句,不管我们对可 能的雇主研究的多么好,新的工作都是一个未知数。用 how well。 35 题,turn out to be,固定用法。 36 题,换工作,要么是个好的举措,要么将成为灾难。而我们大多数人这两种经历都有。 有这种经历,是过去完成时,用 have+done。 37 题,理解前后文意思。换老板不是件我们经常愿意做的事情,并且也不是一想要加薪就 要换老板。用 every time,表示每次要加薪就准备换老板。 38 题,这题有点难度,考验人的语法功底。首先这个句子是虚拟语气,We’d 是 we would 的缩写,而不是 we had。是表示对将来的假设,我们要承担更多的风险。所以用 would be。 39 题,比较明显的,view as,将什么视作什么。

40 题,和 circumstance 相关的词组,很容易想到 under/on some circumstance,在 某种情况下。
2011 年商务英语(BEC)高级口语练习
1.His parents were simple people. 他父母很朴实。 重点词语:simple adj.简单的,无经验的;朴实的,朴素的 商务用语:simple arbitrage 单一仲裁 simple commodity economy 单纯商品经济 simple contract 简单合同
2.He was sincere in his wish to help us. 他真心实意地想帮助我们。 重点词语:sincere adj.真诚的 商务用语:It is my sincere belief that... 我确信…
3.They sat on appropriation plans until they were certain which way winds were blowing. 他们把拨款计划搁置起来,直到他们确定了事情的趋势为止。 重点词语:sit vi.重压;压制;拖延 vt.提供座位 商务用语:a theater that sits 1,000 people 能容纳一千人的剧场 sat on the evidence 扣压证据
4.The house has a fine situation. 这所房子的地点很好。 重点词语:situation n.情形,(建筑物等的)位置 商务用语:be in/out of a situation 有/失去职业 cope/do with the situation 应付当前的情况 save the situation 挽回局势
5.He has great skill in drawing. 他画画很有技巧。

重点词语:skill n. 技能,技巧,技术;熟练工人 商务用语:diplomatic skill 外交手腕 skill analysis training 技能分析训练 skilled employee 熟练工人 exert one‘s utmost skill 运用最大技巧
1.Your short skirt is inappropriate for a formal party. 你穿这条短裙去参加正式晚会不合宜。 重点词语:skirt n.裙子;郊区 vi.绕行 商务用语:on the skirts of a city 在市郊 skirt around an awkward question 回避棘手的问题
2. Business is slow this season. 这个季节生意冷淡。 重点词语:slow adj.不活跃的,缓慢的 v.(使)慢下来,减缓 adv.缓慢 商务用语:slow asset 呆滞资产 slow at account 不善于算账
3.He‘s a smart businessman. 他是个精明的商人。 重点词语:smart adj.巧妙的;聪明的;敏捷的 adv.灵巧地;精确地 商务用语:smart card 智能卡 smart money 罚款;抚恤金;因掌握内情而下的赌注 a smart price 挺贵的价格
4.The new office building is a very solid construction. 新建的写字楼非常坚固。 重点词语:solid adj.结实的;殷实的 n.固体 商务用语:a solid business firm 殷实的商号
5.I would as soon stay at home.

我宁愿待在家里。 重点词语:soon adv.立刻,不久 商务用语:none too soon 在恰到好处的时候 sooner or later 迟早,早晚
2011 年 BEC 高级口语考试素材
Identify the Differences :Five Fundamental Patterns of Cultural Differences 了解不同:中西文化差异的五种基本模式
1.Different Communication Styles 不同的交流风格 The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Across cultures, some words and phrases are used in different ways. For example, even in countries that share the English language, the meaning of "yes" varies from "maybe, I'll consider it" to "definitely so," with many shades in between. Another major aspect of communication style is the degree of importance given to non-verbal communication. Non-verbal communication includes not only facial expressions and gestures; it also involves seating arrangements, personal distance, and sense of time. In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings. For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some Asian, African, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation among friends. Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups. 2.Different Attitudes Toward Conflict 对待冲突的态度不同 Some cultures view conflict as a positive thing, while others view it as

something to be avoided. In the U.S., conflict is not usually desirable; but people often are encouraged to deal directly with conflicts that do arise. In fact, face-to-face meetings customarily are recommended as the way to work through whatever problems exist. In contrast, in many Eastern countries, open conflict is experienced as embarrassing or demeaning; as a rule, differences are best worked out quietly. A written exchange might be the favored means to address the conflict. 3.Different Approaches to Completing Tasks 采用不同方法去完成任务 From culture to culture, there are different ways that people move toward completing tasks. Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions of time, and varied ideas about how relationship-building and taskoriented work should go together. When it comes to working together effectively on a task, cultures differ with respect to the importance placed on establishing relationships early on in the collaboration. A case in point, Asian and Hispanic cultures tend to attach more value to developing relationships at the beginning of a shared project and more emphasis on task completion toward the end as compared with Americans. Americans tend to focus immediately on the task at hand, and let relationships develop as they work on the task. This does not mean that people from any one of these cultural backgrounds are more or less committed to accomplishing the task, or value relationships more or less; it means they may pursue them differently. 4.Different Decision-Making Styles 不同的做决定的风格 The roles individuals play in decision-making vary widely from culture to culture. For example, in the U.S., decisions are frequently delegated -- that is, an official assigns responsibility for a particular matter to a subordinate. In many Southern European and Latin American countries, there is a strong value placed on holding decision-making responsibilities oneself. When decisions are made by groups of people, majority rule is a common approach in the U.S.; in Asia consensus is the preferred mode. Be aware that individuals' expectations about their own roles in shaping a decision may be

influenced by their cultural frame of reference. 5.Different Attitudes Toward Disclosure 对待披露/曝光的态度不同 In some cultures, it is not appropriate to be frank about emotions, about the reasons behind a conflict or a misunderstanding, or about personal information. Keep this in mind when you are in a dialogue or when you are working with others. When you are dealing with a conflict, be mindful that people may differ in what they feel comfortable revealing. Questions that may seem natural to you -- What was the conflict about? What was your role in the conflict? What was the sequence of events? -- may seem intrusive to others. The variation among cultures in attitudes toward disclosure is also something to consider before you conclude that you have an accurate reading of the views, experiences, and goals of the people with whom you are working.
2011 年 BEC 高级口语考试素材 高级口语考试素材(2)
1、 Customer Relations: how to maintain customer interest in a company’s products
As is known to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers. First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.

All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.
2、How to fill a key vacancy In order to fill a key vacancy, a company will usually follow the same standard procedure. It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on. Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter. Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even handwriting analysis. This will then produce the ideal candidate for the company. The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. Background Information
3、Career Planning: how to assess the career opportunities provided by different types of companies Career planning: Even after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to

achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved. Career Development: the importance of acquiring a range of skills throughout your career It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.
4、Human Resources: how to provide effective support for new members of staff Training: The importance of a continuous programme of staff training within a company Staff Management: how to achieve and maintain high motivation among a workforce Motivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.

5、Marketing Research Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research. We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities. A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.
2011 年 BEC 高级口语考试预测 高级口语考试预测(1)
Part one In this part, the interlocutor asks questions on a number of workrelated and non-work-related subjects to each candidate in turn, you have to give information about yourself and express personal opinions. Part two The candidate chooses one topic and speaks about it for approximately one minute. One minuts' preparation time is allowed. A personal management: the importance to a company of having well-motivated staff

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We have the ability to replace the on/off switch, however, the cost is too high to worth it, because you can use the amount of money to buy a new one. Accoring to our survey, this type of equipment is manufactured in 1985 and the manufacturer has gone out of business, so it is impossible for you to talk with them. We are really sorry for our helplessness Sincerely, Mason Manager BEC商务英语中级写作范文2 可行性报告 Report on installation of a new word processing On several occations, we have discussed the desiability of installing a new word processing system to replace the six-year-old stand-alone word processing system we currently use.

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由于对题目要求的误解。 ●严重不规范,经常出现基本错误。 ●题目要求的结构和词汇几乎没有提到。 ●缺乏组织,造成交流失败。 ●几乎没有使用适当的语域和格式。 给读者的印象极差。 0 什么要求也没达到。字数少于所需字数的25%, 0分0分或是完全不能辨认或是完全不切题。 评分五个方面: 1 content 2 language 3 structure & vocabulary 4 organisation 展开论述上面的5个方面 1 内容的完整性 2 语言 6C原则 1.准确(correctness) 包括四层意义,即阅读人能理解、接受的英语水平;使用精确措词,传达准确信息;正确地使用语法和标点符号;拼写正确。 (1)恰当的语言风格 (2)准确的措词和信息 下面列出的是一系列极易混淆的单词及词组,请注意区分: a lot / allot all right / alright cannot / can not

第三版新编剑桥BEC中级写作参考范文

Module 1 P13 To: All Staff From: [Name of student] Date: 25th July Subject: Parental leave Further to our previous meeting, I am pleased to confirm that parental leave for fathers has been extended to three weeks. The new system will come into operation as from 25th September. May I remind you that your managers will require one month's notice? Module 2 P19 A letter of application Dear Sir or Madam, I saw your advert for the post of Personal Assistant to Overseas Sales Manager in yesterday's newspaper and I would like to apply for the position. As you can see from my attached CV, I have been working for a travel agency for the last six months, which I have really enjoyed. Before that I worked as a receptionist and secretary for two years. I have a good knowledge of English as I completed a course at college and I am also fluent in Italian having lived in Rome for the summer in 2006. Please note that my current manager has agreed to write me a reference. I look forward to hearing from you. Yours faithfully [student's name] Module 2 P23 To: All Staff From: [name of student] Date: 16t October Subject: Presentation of new insurance policy To offer staff a better health insurance scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend. Module 2 P25 From: [student's name] Subject: Confirmation of seminar details Date: XXXX To: Assistant seminar organizers

BEC中级考试中写作电子邮件的常用句子格式

BEC中级考试中写作电子邮件的常用句子格式 1.询问情况I want you to pass me all the information You have about I would like to know exactly what action has been taken I should like you to give me a record of 2.请求采取措施can you please arrange for Don not forget to Please find out Could you please ensure that I would like you to Do you think it would be possible to I am writing to remind you that 3.报告情况I have looked into this matter I have made enquiries with enquiry about I have check my records I have investigated… as requested in you memo of I have completed my study of I am told that I am informed that I have found/discovered that I have written to Mr. lee about

I have recommended that I have offered/arranged a discount of I have sent a invoice for the outstanding stum to miss gao 4.提供建议can we get together sometime later this week to discuss What about Monday morning at 10:30 We ought to be thinking about You really ought to .. It seems to me that you should … Perhaps it would be a good idea if you were to It would probably not be a good idea to May I suggest you… I think we should We need to 5.警告our supplies are becoming increasingly depleted Unless we order… the store might run out in the middle of The heavy season We urgently need…if we are to meet demand I am concerned that, unless we are very careful ,our passion will be compromised 6.承担责任。道歉I am afraid I was responsible for confusing the invoice

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