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Lichtenthaler& Ernst

Innovation Intermediaries:Why Internet Marketplaces for Technology Have Not Yet Met the Expectations Ulrich Lichtenthaler and Holger Ernst

A few years ago,internet marketplaces for technology,e.g.,https://www.doczj.com/doc/d612265579.html,,received great attention. In the light of open innovation processes,it was assumed that they could be an appropriate means to overcome the imperfections in the markets for technology.Little is known about the performance of these innovation intermediaries,and very limited information is provided by the?rms that run the marketplaces.Therefore,we have interviewed intellectual property and technology managers in25medium-sized and large industrial companies,who represent the potential licensees and licensors in the internet exchanges.The results show relatively limited success rates of internet marketplaces regarding the number of technology transactions that have been initiated,particularly in comparison with the hopes that had initially been placed in these tools.Moreover,important problems and recent trends in these web-enabled ex-changes are identi?ed,and propositions are developed regarding major consequences for initiating and managing technology transactions.

Introduction

I n recent years,the markets for technology have received great attention from research-ers and practitioners(Guilhon,2001;Gans& Stern,2003).In these markets,?rms acquire and commercialize technological knowledge to complement and capitalize on their technology portfolios(Clarke&Rollo,2001;de Weerd-Nederhof&Fisscher,2003).In contrast to the markets for most products and services, the markets for technology have remained imperfect(Cesaroni,2004;Lichtenthaler& Ernst,2007).As technological knowledge is usually commercialized by selling products and services,the markets for technology are not common(Gans&Stern,2003;V an Looy, Martens&Debackere,2005).At the same time, there are many imperfections in these markets, which result in high transaction costs(Arora, Fosfuri&Gambardella,2001;Davis&Harri-son,2001).These two phenomena are mutually dependent because a reduction of the imperfec-tions would lead to a stronger use of the tech-nology markets,which would reduce some of their de?ciencies(Lichtenthaler,2007).

Along with the‘new economy’hype,many researchers and practitioners assumed that the internet could help?rms to overcome these market imperfections.The examples of successful pioneering companies,e.g.,IBM, which have realized great bene?ts from technology licensing,further increased the great hopes(Kline,2003;Chesbrough, 2007).In particular,internet marketplaces for technology were expected to encourage inter-organizational technology transactions.A variety of companies,which were often backed by venture capital,have emerged to facilitate technology trade through internet platforms. Prominent examples are https://www.doczj.com/doc/d612265579.html,,NineSigma, InnoCentive,and the Patent&Licenses Exchange(Bauman,2000;Huston&Sakkab, 2006).While their service offerings differ,most of these?rms try to become the central web-enabled marketplace for trading technological knowledge(Bauman,2000;Chesbrough,2006). Because of these great hopes,there is now–several years later–also great interest in the performance of these marketplaces(Howells, 2006;Huston&Sakkab,2006).Very little is known about their success regarding the number of technology transactions that have been initiated,and hardly any information is distributed by the?rms that run the market-places.Therefore,we have asked the potential

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bene?ciaries of

these marketplaces about their experiences.We have interviewed intellec-tual property and technology managers of technology-intensive companies,who repre-sent the potential licensees and licensors in these markets.Accordingly,this article addresses the following central questions.What are the experiences of industrial ?rms regarding internet marketplaces for technol-ogy?Why have internet marketplaces for tech-nology not yet

met the great expectations of researchers and practitioners?The remainder of the paper is structured as follows.In the next section,

we provide a brief overview of previous research.Afterwards,the research design is described.Subsequently,the results

of the

study are presented before highlighting some recent trends in the ?eld.On this

basis,we discuss

theoretical and managerial impli-cations and develop propositions regarding

major consequences for initiating and manag-

ing technology transactions.Finally,opportu-nities for further research are presented.As such,this article offers several contribu-tions.It is among the ?rst empirical studies on internet marketplaces for technology to analyse their managerial implications.In the light of increasing interest in technology transactions (Rivette &Kline,2000;Grant &Baden-Fuller,2004),it deepens

our understanding of the dis-crepancies between a few successful pioneer-ing ?rms in trading technology and many others.Moreover,it contributes to overcom-ing the under-emphasis on empirical research into technology intermediaries (Spulber,1999;Howells,2006).Accordingly,this research deepens our understanding of managing

technology transactions and realizing value

from technology in open

innovation systems

(Gassmann,2006;van der Meer,2007).Finally,

our ?ndings have implications for emerging themes in knowledge

management, e.g.,organizational boundaries (Arora,Fosfuri &Gambardella,2001;Santos &Eisenhardt,2005).These issues have been highlighted as areas ripe for further study in recent reviews of the literature on intermediaries (Howells,2006),knowledge

management (Argote,McEvily &Reagans,2003),technology exploi-tation (Lichtenthaler,2005),and open innova-tion (West,V anhaverbeke &Chesbrough,2006).Past Research

Interest in the role

of technology intermediar-ies has emerged from various ?elds over the past 20

years (Spulber,1999;Chesbrough,2006).These ?elds include:(1)literature on

technology transfer and diffusion,(2)research into managing innovation processes,(3)litera-

ture on systems and networks of innovation,and (4)research into service organizations (Howells,2006).The ?rst line of research has identi?ed the role of intermediaries in iden-tifying partners,helping package technology,selecting suppliers and providing support in deal making (Watkins &Horley,1986;Seaton &Cordey-Hayes,1993).The second stream has addressed intermediaries as organizations,whose key function is their brokering role in the technology transfer process (Hargadon &Sutton,1997;McEvily &Zaheer,1999).The third line of research has underscored the role of public and private intermediaries that help companies to adapt specialized solutions to the needs of individual user ?rms (Stankiewicz,1995;Lynn,Reddy &Aram,1996).The fourth stream has highlighted the bridging roles that certain types of service ?rms play in innovation systems (Howells,1999;Miles,2000).Regarding more general research into inter-?rm exchanges,transaction cost theory needs to be tailored to the speci?c characteristics of the technology markets (Seely Brown &Duguid,1998).In particular,?rms may in?u-ence their transaction costs in the medium to long term by developing dynamic capabili-ties of trading technology based on learning effects.The examples of successful pioneering ?rms in out-licensing support this capability-based view of outward technology transfer (Davis &Harrison,2001;Kline,2003).More-over,the capability-based perspective has received great attention in inward technology transfer,above all in the literature on absorp-tive capacity (Cohen &Levinthal,1990;Zahra &George,2002).In conclusion,there are various lines of research that have deepened our understanding of intermediaries in the markets for technology,but the insights into their roles are limited,especially regarding internet marketplaces for technology (Licht-enthaler,2005;Howells,2006).Research Design In the light of the limitations of previous research and increasing technology trade,it is the goal of this study to gain insight into the intermediating role of internet marketplaces for technology.The study’s focus is on the experiences of medium-sized and large indus-trial companies whose main business is inter-nal technology exploitation.Accordingly,these ?rms focus on the application of technologies in their own products and services (March,1991;Cesaroni,Di Minin &Piccaluga,2005).Thus,we have analysed the internet-based technology exchanges neither of start-up com-panies nor of ?rms that provide mainly R&D INNOVATION INTERMEDIARIES 15Volume 17Number 12008

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services.Nearly all of the companies in the sample have at least considered or have already realized technology transactions as the technology source and recipient.Therefore,all ?rms could be analysed regarding potential inward and outward technology transfer.

A thorough review of previous research has shown that technology trade through internet marketplaces has not yet been examined in detail(Lichtenthaler,2005;Howells,2006). Accordingly,a qualitative research design was chosen to respond to the need for deep under-standing,local contextualization,and causal inference(Miles&Huberman,1994).Our dis-cussion of past research has demonstrated that these needs apply to the analysis of?rms’experiences with internet marketplaces for technology.Hence,the case study method was chosen because of the study’s exploratory character.In the light of a highly complex research object,the case study method allowed for a?exible and comprehensive examination of the issues.The process of conducting case studies followed the suggestions that have been given in seminal works on case study research(Eisenhardt,1991;Yin,2003;Eisen-hardt&Graebner,2007).Thus,our approach was similar to the designs of case study-based works that have been published recently in leading journals(Schweizer,2005).

Through the focused selection of medium-sized and large industrial companies,different experiences with internet marketplaces could be analysed(Miles&Huberman,1994).Tech-nology trade was studied at the organizational level and at the level of speci?c technology transfer projects.By applying the?rm-level view,the overall experiences were analysed. By examining speci?c projects,the?rms’tech-nology transfer processes were studied in the context of a speci?c project.Only the simul-taneous analysis of the micro level of projects and the macro level of corporate experiences allowed for drawing implications for managing technology trade(Miles&Huberman,1994). Besides analysing?rms from various indus-tries,the sample comprises?rms where licensing plays different roles regarding its importance,objectives and management.Thus, the experiences of these?rms provided differ-ent perspectives on technology marketplaces. After?ve preliminary unstructured inter-views,questionnaires were used as a basis for semi-structured interviews in the?nal study. This procedure ensured comparability and ample opportunity for unobstructed narration. The data collection process followed Yin (2003).During the interviews,the interviewer took notes and typed them up each night. All data were included in writing up of the cases,even when not speci?cally requested in the questionnaire.Furthermore,additional documents,e.g.,company-internal analyses of licensing transactions and company-external publications,were studied.Next,the memoing process was followed to record patterns that the interviewer noted within and across cases (Yin,2003).Each interview was structured to facilitate within-case as well as subsequent cross-case analyses(Miles&Huberman,1994). After these analyses,the implications that are presented in this article were drawn.

In companies with a dedicated licensing unit,this unit’s head was interviewed.In com-panies without a dedicated unit,we talked to the head of the corporate intellectual property department.In ten companies,a second person from the R&D department,who is not directly occupied with licensing,was interviewed.By drawing on the insights of this second person, a more detailed picture of a?rm’s experiences could be gained.Altogether,35persons were interviewed in25German and Swiss compa-nies.The?rms’average R&D intensity is about 6per cent.Seven of these?rms are active in the chemical/pharmaceutical industry;nine are active in the automotive/machinery industry; and the other nine?rms are active in the semiconductors/electronics industry.With an average of8,457employees and average rev-enues of€2,135million,the companies in the sample are relatively large.

We followed a sampling strategy in which we sought variance regarding the topics analy-sed in this study.In particular,the choice of industries was in?uenced by prior research, which reported different functions of technol-ogy licensing in these industries(Grindley& Teece,1997;Teece,1998;Rivette&Kline,2000). As the purpose of the study was deepening our understanding of internet marketplaces for technology,the sample was not selected to ensure representation of the population of all medium-sized and large industrial?rms. Instead,the sample was selected to include suf?cient variation to explore factors relating to the internet marketplaces.Despite participa-tion being voluntary,the sample was not a self-selected group of?rms.As the following section shows,there was suf?cient variance in the managerial approaches of?rms to internet marketplaces for technology.This sampling process followed prior works in leading jour-nals(e.g.,Edmondson,Bohmer&Pisano, 2001).

Results

Current Practice

All companies are well aware of the potential bene?ts of internet marketplaces and have at

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least studied

the web pages of different service providers in detail.In various cases,however,no consideration had been given to actually putting technologies

into the marketplaces because the strategy of these ?rms focused exclusively on the application of technologies in their own products.Similarly,various com-panies did not have any interest in licensing in technologies through these platforms because of their

focus on internal R&D.By contrast,many ?rms have actively tried to use the mar-

ketplaces by offering technologies or search-

ing in detail for interesting technologies.In general,the ?rms that addressed the internet marketplaces most actively are the ?rms that

also carry out internal activities of initiating

technology transactions more actively.

For instance,

most of the ?rms that offered

various technologies on the internet market-

places also have a dedicated internal organiza-

tional unit that is directed towards managing

technology licensing activities.This ?nding

points to the complementary character of

internet marketplaces

and a ?rm’s internal activities of identifying technology transfer

opportunities.Finally,these complementary activities may result in a portfolio of inter-?rm technology

transactions that comprises various contractual forms,e.g.,licensing agree-ments,strategic alliances and joint ventures.

Some of

these technology-based relations even

ended up in a transfer of parts of organiza-tional units beyond the transfer of technolo-gical knowledge,i.e.,acquisitions in inward technology transfer

and spin-offs in outward technology transfer.For example,one contact evolved into a strategic alliance that eventually

resulted in the acquisition of a part of a rela-

tively small ?rm by one of the large chemical

?rms in the sample.In general,the success rate

of relying on internet marketplaces

for technology has been relatively low with regard to the number of

technology transactions that have been ini-

tiated,particularly in comparison with the hopes that had initially been placed in the mar-ketplaces.Many industrial ?rms have invested substantial time and resources in preparing and documenting technologies for

the internet

exchanges and in searching for suitable tech-nologies.For instance,several ?rms have set

up internal projects with participants from dif-ferent organizational units to decide on their technology offerings.However,most compa-nies have not realized any technology transac-tion by means of web-enabled platforms.The maximum of transactions for a single company has been one out-licensing agreement and one in-licensing agreement.As a result,most industry experts have rela-tively reserved attitudes to these marketplaces,which sharply contrast the euphoria that existed several years ago.Nearly all ?rms that have not actively tried to realize technology deals are informed surprisingly well about the unsuccessful activities of other companies regarding the number of technology transac-tions that have been initiated through the mar-ketplaces.The limited success of these ?rms has been communicated through informal inter-?rm networks.On this basis,only two of the 25companies wanted to give the internet marketplaces another chance in the short to medium term by offering a considerable portion of their technology portfolios on https://www.doczj.com/doc/d612265579.html, and closely screening further marketplaces.One ?rm even plans to assign a person exclusively to the co-ordination of its technology offerings on https://www.doczj.com/doc/d612265579.html, and other internet marketplaces,particularly with regard to an adequate preparation and docu-mentation of the technologies.Regarding tech-nology acquisition,most companies still plan to search the internet platforms or post a notice of a technology need when trying to identify potential technology sources in the future.However,these ?rms do not expect to realize many licensing transactions by means of the marketplaces.Licensors’Perspective According to the industry experts,the most severe de?cit of internet marketplaces is that the commercialization of technology through these platforms constitutes a relatively unsys-tematic approach because it does not add-ress speci?c technology customers.Instead,the ?rm’s intention to license technological knowledge is communicated very broadly.Furthermore,offering a technology through the internet is a relatively passive approach.This offer merely constitutes an invitation to treat because the initiative for the actual technology transaction has to come from the potential licensee.An additional reason why a ?rst inquiry has often not occurred is inherent in the technologies that have been offered.In many cases,the source ?rms have put rela-tively unattractive technologies in the data-bases.The main aim behind these offers was the optimization of the technology portfolio by externally leveraging technologies of relatively limited value.Accordingly,the success rate of commercial-izing technology through these marketplaces measured by the number of technology trans-actions that have been initiated is relatively low.Thus,it is necessary to offer a substantial portion of the technology portfolio to arrive at a single technology transaction.However,this open approach is often impossible because of INNOVATION INTERMEDIARIES 17Volume 17Number 12008

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the concerns of top management and high-ranking R&D employees.While these reluc-tant attitudes are partly based on rational arguments following corporate strategy,they are often complemented by irrational feelings of individuals,who are resistant to the idea of transferring a?rm’s technology assets.This resistance is particularly strong if the technolo-gies are of relatively high value or close to a ?rm’s core technologies.Furthermore,offer-ing a large number of technologies requires substantial resources.A thorough presentation of the technologies is essential to generate interest from potential licensees.Because of these resource requirements,many?rms argue that the time needed to identify tech-nology customers can be put to better using other–more proactive–commercialization channels.

This is particularly true in cases where a ?rm may describe possible applications of a technology in relative detail.If these ideas exist,potential licensees may be identi?ed in a more direct way by relying on the?rm’s exist-ing business relationships,i.e.,buyers,suppli-ers and competitors,or on its contacts in other industries through formal and informal net-works.As a result,internet marketplaces cur-rently do not seem to be an appropriate means to signi?cantly reduce the transaction costs in the markets for technology from the perspec-tive of potential licensors.Moreover,the chal-lenge of identifying interesting applications before actively commercializing technology is not overcome.Because of the interdependen-cies between the limited use of the technology markets and the problems inherent in them, which may not directly be offset by web-enabled exchanges,this vicious circle is likely to persist in the future–at least to a certain degree.

Licensees’Perspective

Similar to the licensors’perspective,industry experts consider the unsystematic approach to be the main disadvantage of identifying and acquiring technology by means of internet https://www.doczj.com/doc/d612265579.html,ually,it is dif?cult or impos-sible to?nd an appropriate technology for a speci?c technology need.Despite containing large numbers of technologies,one reason for this problem is the limited number of tech-nologies that are offered in the marketplaces. While this limitation is inherent in a database approach,it is aggravated by the fact that many of the technologies represent residual knowl-edge,which is of relatively low value and unused in the source?rms.Moreover,the number of technologies that are offered in one particular technological?eld is often limited.In many cases,the focus of the internet exchanges is still on the technological?elds of the websites’founding members.

If a particular technology need exists,it may therefore be easier to direct the resources for identifying potential technology sources to other channels.Examples of more systematic approaches are patent analyses and a?rm’s networks.These networks not only encompass formal relationships with other?rms, e.g., strategic alliances,but also informal personal relationships,e.g.,inter-?rm contacts between technology or intellectual property experts. Furthermore,potential licensors may be observed in many cases as a part of regular technology intelligence processes.If no spe-ci?c technology need exists,the search for technologies in internet marketplaces is a random approach with limited chances of ini-tiating a technology transaction.Because of increasing technology convergence,the tech-nology descriptions on the web pages often do not include the speci?c application for which the technology need exists.Thus,the identi?-cation of a technology still requires a creative element by matching the particular technology with the application that the person who is searching the marketplace has in mind.For this challenge,posting a technology need does not represent a solution because it merely transfers the need to establish a link from the potential licensee to the potential licensor. An additional problem of externally acquir-ing technological knowledge is the fact that a ?rm will be continually observed by the poten-tial licensor regarding infringements of its intellectual property rights if no agreement is reached between the parties.This may happen for a number of reasons,e.g.,inappropriate prices or characteristics of the technologies. Finally,this process may lead to infringement lawsuits.In this context,one intellectual prop-erty expert frankly stated:‘Nobody likes to pay license fees’.In addition to these practical dif-?culties,these factors are also brought forward to justify the‘Not Invented Here’syndrome, i.e.,negative attitudes to the acquisition of external technology.In particular,this bias may be found among R&D experts,who often tend to invent around the intellectual property rights of other?rms instead of attempting to get a licence for these technologies.

Integrated Perspective

A comparison of the licensors’and licensees’perspectives shows major similarities between these views.The main problem of internet exchanges is the unsystematic nature of partner identi?cation.Because of the limited success rate in identifying and realizing

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transactions,the search process requires con-siderable resources.As technology transfer through web-based exchanges constitutes only one of a number of channels,the alternative ways appear more promising to many ?rms,particularly if a detailed idea exists for apply-ing a technology.Thus,internet marketplaces may only mitigate the dif?culty of linking

technologies to appropriate applications or

vice versa,but this still represents the critical managerial challenge.In addition,the impor-tance of cultural barriers has to be highlighted,although they are not a problem speci?c to internet-based exchanges.These cultural bar-riers often prevent a more active approach to trading technology.

In many cases,they may therefore be considered the underlying cause

of refraining from technology transactions.An integrated perspective also points to some industry differences.Firms from the chemical/pharmaceutical industry appear to have initially

attributed a higher importance to technology licensing through internet market-

places than

?rms from the other industries.However,chemical/pharmaceutical compa-

nies also

seem to internally manage their licensing activities more pro?ciently than ?rms from

the other industries.Thus,the data support prior research,which has underlined the high importance of licensing transactions in this sector.Accordingly,these ?rms are now relatively reluctant to use internet market-places for technology because alternative chan-nels,e.g.,informal inter-?rm networks,seem to have

provided an essential avenue for initi-ating technology transactions in this sector in the past.Similarly,the importance of internet

marketplaces appears to be surprisingly low

in the electronics/semiconductors industry although the relevance of licensing in this industry has been described in relative detail in prior research.By contrast,the potential of internet marketplaces for technology is con-sidered surprisingly high in the automotive/machinery industry.As technology licensing in this sector has received limited attention in prior

research,it deserves further study to offer a better understanding to ?rms aiming at optimally utilizing their technologies in this ?eld.Discussion

Recent Trends

Very recently,major changes have occurred in the strategic

approach of various internet mar-ketplaces.While these developments could be

observed in various marketplaces,they appear

to have in?uenced in particular https://www.doczj.com/doc/d612265579.html,.At the beginning,https://www.doczj.com/doc/d612265579.html, focused on its internet-based infrastructure (Bauman,2000).Potential licensors put their offers online,whereas potential licensees could search for technologies in the database.Recently,how-ever,https://www.doczj.com/doc/d612265579.html, seems to have realized that the complexity of technological knowledge requires a more active approach to exchanging technology.This new understanding of tech-nology transactions has led https://www.doczj.com/doc/d612265579.html, to sub-stantially transform its business model (Jahn,2005).Before this reorientation,https://www.doczj.com/doc/d612265579.html, had about 80employees,who were occupied mainly with marketing and acquiring new users of its internet platform.After redirecting the business model,https://www.doczj.com/doc/d612265579.html, employs about 20people,who are not primarily occupied with marketing but with actively facilitating technology transactions.Thus,https://www.doczj.com/doc/d612265579.html, no longer focuses exclusively on its internet data-base.The internet platform still constitutes an important feature,but https://www.doczj.com/doc/d612265579.html, attempts to play a more active role in connecting licensors and licensees.Thus,the business model has been transformed from focusing on the web-enabled infrastructure towards concentrating on a more active approach to technology brokering.Therefore,the 20employees at https://www.doczj.com/doc/d612265579.html, comprise mainly scientists and engineers,often with PhD degrees in their technological ?elds.Their knowledge is used to facilitate deals on technology packages instead of focus-ing on patent rights (Jahn,2005).These new service offerings led to approximately ten tech-nology transfers in 2004.This ?gure is con-trasted with the 90,000registered users,which underlines the dif?culties in facilitating tech-nology transactions.As a result of the new strategic approach,however,https://www.doczj.com/doc/d612265579.html, expects to strongly increase the number of deals that are closed as a result of its brokering activities in the coming years (Jahn,2005).Similar to the strategic changes at https://www.doczj.com/doc/d612265579.html,,various other internet marketplaces for technology that were created in recent years,e.g.,NineSigma,pursue a more active approach to facilitating technology exchanges.Thus,a major portion of their service offerings refers to active bro-kering,whereas databases only represent additional infrastructure to facilitate deals.Thus,https://www.doczj.com/doc/d612265579.html,’s reorientation is not a singular development.Instead,it may represent a new approach to internet marketplaces,which links them to active forms of technology brokering.Theoretical and Managerial Implications The limited success rates of internet exchanges with regard to the number of technology transactions that have been initiated have INNOVATION INTERMEDIARIES 19Volume 17Number 12008

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various consequences for managing technol-ogy transactions.In particular,some problems of internet marketplaces do not apply to other types of intermediaries,which offer consulting services beyond introducing technologies in databases(Bryant&Reenstra-Bryant,1998; Sawhney,Prandelli&Verona,2003;Howells, 2006;Verona,Prandelli&Sawhney,2006). Accordingly,industrial?rms could rely more on agents(Bidault&Fischer,1994;Morgan& Crawford,1996),who help a company to pro-actively identify technology customers or reac-tively identify infringers of its intellectual property.Similarly,the recent developments of internet marketplaces,which tend to offer integrated services including a more active component,may help to overcome the de?cits of pure databases.As such,our analyses point to the superiority of accessing integrated service offerings of intermediaries that go beyond internet-related databases.Therefore, we posit the following proposition:

Proposition1:Integrated service offerings help?rms to enhance their bene?ts from relying on intermediaries in the markets for technology.

Moreover,?rms should attempt to adequately use their own knowledge,which is distributed across the organization(Ernst, Leptien&Vitt,2000;Basadur&Gelade,2006), in order to link technologies and applications (Kogut&Zander,1992;Cillo,2005).This ?nding is consistent with prior research into managing licensing transactions(Gallini& Winter,1985;Anand&Khanna,2000;Agrawal, 2006;Lichtenthaler,2007).A successful approach to this central challenge of exchang-ing technology could be the‘functional market concept’.This concept emphasizes‘thinking in functions’by focusing on technologies as means to reach various objectives,thus sepa-rating a technology from a certain context (Wei?,2004).In particular,diversi?ed?rms may rely on the overlapping knowledge bases of their business units and technological?elds to identify licensing opportunities(Brockhoff &Chakrabarti,1988;Grif?n&Hauser,1996). Furthermore,the identi?cation of exchange partners may be integrated into a?rm’s regular technology intelligence processes (Gassmann&Gaso,2004;Frishammar& H?rte,2005).Thus,it appears bene?cial to rely on intermediary services as a complement rather than as a substitute for a?rm’s internal activities(Wenger&Snyder,2000;Verona, Prandelli&Sawhney,2006).Accordingly,we suggest the following proposition:

Proposition2:Complementing intermedi-ary services with internal activities helps

?rms to enhance their bene?ts from rely-ing on intermediaries in the markets for technology.

Furthermore,companies may rely on the knowledge embedded in their inter-organizational networks(Madhavan,Koka& Prescott,1998;Grant&Baden-Fuller,2004). These formal and informal ties may lead directly to technology transactions,and they may also provide information and indirect contacts to other?rms which may?nally faci-litate technology transactions(Gulati,1999; Hislop,2002).In addition,these networks may help to increase the technology push and market pull effects in a?rm’s licensing activi-ties.For instance,most large pharmaceutical ?rms openly communicate their intention to license in technologies,and they have estab-lished dedicated licensing units.This open approach has strengthened technology push effects,i.e.,technology offers that the phar-maceutical?rms receive from biotechnology companies(Rothaermel&Deeds,2004; Gassmann&Reepmeyer,2005).By contrast, an advanced example of combining market pull effects and networks is IBM’s website alphaWorks(http://www.alphaworks.ibm. com),which was created in1996by IBM’s internet division hoping that outside compa-nies and developers would contribute ideas about bringing the programs to market (Wolpert,2002).Today,thousands of persons are using the web site,on which over200tech-nologies,usually at the early stages of devel-opment,are available for download,including the option to license these technologies.The positive effects of complementing intermedi-ary services with the knowledge embedded in a?rm’s inter-organizational networks,which go beyond a company’s internal activities, suggest the following proposition:

Proposition3:Complementing intermedi-ary services with inter-?rm networks helps ?rms to enhance their bene?ts from rely-ing on intermediaries in the markets for technology.

Usually,a main strength of internet market-places is their cross-industry character (Johansson,2004;Chesbrough,2006).For instance,an electronics?rm that we inter-viewed had licensed a technology to a chemi-cal company through an internet platform. Thus,dividing marketplaces into industry areas does not seem bene?cial.However,the IBM example has shown that leading compa-nies may create their own marketplaces to enlarge and intensify their of?ine networks. This approach may help to combine personal contacts with the advantages of web-based

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tools.The

emphasis on networks may help to reduce some de?ciencies of the marketplaces because it contributes to a realistic view of managing technology transactions (Ford,1988;Bessant &Rush,1995;Sawhney,Verona &Prandelli,2005).In particular,the develop-ment of internal capabilities of managing technology transactions seems to be inevit-able.Internal capabilities are important for co-ordinating external service providers,e.g.,by thoroughly preparing technology offers in the marketplaces.By suggesting a relationship between internal competencies and organiza-tional boundaries,this study has provided

support for competence-based perspectives

in boundaries research,which go beyond ef?ciency-based analyses, e.g.,transac-tion costs (Fisscher et al.,2001;Santos &Eisenhardt,2005).Similar to the development of alliance capability,learning effects in co-ordinating the service offerings of intermedi-aries likely have positive effects (Sawhney &

Prandelli,2000;Lichtenthaler &Lichtenthaler,2004;Kale &Singh,2007),and they suggest the following proposition:Proposition 4:Developing dynamic capa-bilities of co-ordinating intermediary ser-vices helps ?rms to enhance their bene?ts from relying on intermediaries in the markets for technology.In addition,it has to be highlighted that technological knowledge is an idiosyncratic good (Steele,1989;Fosfuri,2006).Apart from the fact that technologies are dynamically evolving,Granstrand (2000)has identi?ed the following six major properties of technological knowledge,not all of

them shared

by other

types of knowledge.Technology has an arti-

fact link,it has a science link and,in general,a

relatively high degree of codi?ability.Further-more,it has a practical purpose,it is linked to

globally oriented common systems for its operationalization and assessment,and it may be protected by patent rights (Granstrand,2000).Besides the challenges of actually trans-ferring technology,the characteristics of tech-nological knowledge lead to appropriability issues,which exist in all types of intellectual property regimes (Cummings &Teng,2003;Pisano,2006).Thus,the technology source often has

to actively support the technology transfer to ensure successful technology absorption at the recipient (Amesse &Cohen-det,2001;Agrawal,2006).This is necessary if a ?rm enters an agreement as a licensor or as a licensee (Teece,1998;Arora,Fosfuri &Gam-bardella,2001).Accordingly,we propose:Proposition 5:An active support of the technology transfer helps ?rms to enhance their bene?ts from relying on intermediar-ies in the markets for technology.Intermediaries in general and internet mar-ketplaces for technology in particular may mitigate the market imperfections that result from these technology and market characteris-tics (Shohet &Prevezer,1996;Lichtenthaler &Ernst,2006).However,the markets for tech-nology will likely remain less perfect than the markets for most products and services.More-over,the nature of technological knowledge contributes to explaining the differences be-tween some markets,where intermediation works ef?ciently,and other markets, e.g.,technology markets,where intermediation remains dif?cult despite information and com-munication technologies that facilitate inter-mediary services (Granstrand,2000;Howells,2006).In particular,intellectual property rights may function as a facilitator of technology transactions.The analysis of Arora,Fosfuri and Gambardella (2001)suggests that ‘stron-ger IPRs [intellectual property rights]can enhance the ef?ciency of technology transfers,and hence encourage the diffusion of technol-ogy,including parts of the technology that patents do not protect’(Arora,Fosfuri &Gam-bardella,2001,p.117;see also Williamson,1991).The fact that intellectual property rights work particularly well in speci?c industries and technology areas, e.g.in the chemical industry,has contributed considerably to the emergence of markets for technology in these ?elds (Levin et al.,1987;Teece,1998;Arora &Fosfuri,2000;Cesaroni &Mariani,2001).Therefore,?rms should respond to these differences in the appropriability regimes by aligning their intermediary services with the particular situation (Chesbrough,2006;Howells,2006).Hence,we propose:Proposition 6:Aligning the intermediary services with appropriability regimes helps ?rms to enhance their bene?ts from rely-ing on intermediaries in the markets for technology.Conclusion Simultaneous to the ‘new economy’bubble,there seems to have been an exaggerated hope to overcome the imperfections in the markets for technology by means of internet ex-changes.Today,these marketplaces have not yet met the great expectations of most researchers and practitioners.Instead,they merely represent an additional way of identi-fying technologies or applications.While the hopes in the beginning may have been unreal-istic,there are possibilities for improving the INNOVATION INTERMEDIARIES 21Volume 17Number 12008

?2008The Authors

Journal compilation ?2008Blackwell Publishing

current situation.The new approach of internet marketplaces,which goes beyond providing infrastructure to include additional consulting services,appears to be a promising avenue. In particular,it takes into account that most technology exchanges do not constitute arm’s length transactions because technological knowledge is an idiosyncratic good.

As the volume of technology trade likely continues to increase,the market imper-fections may simply be reduced by higher numbers of technology transactions.In addi-tion,increasing technology transactions may change the organizational cultures of many companies towards more open approaches to transferring technology.In the light of growing technology transactions,future studies may help to deepen our understanding of the role of internet marketplaces for tech-nology.In particular,large-scale empirical studies constitute an interesting avenue for further research.These studies may analyse ?rms’propensity to rely on intermediaries and the intermediaries’impact on the performance of corporate licensing strategies.These studies may lead to results that are equally relevant to academics and practitioners.

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24CREATIVITY AND INNOVATION MANAGEMENT

Volume17Number12008?2008The Authors

Journal compilation?2008Blackwell Publishing

Ulrich Lichtenthaler (Ulrich.Lichtenthaler@https://www.doczj.com/doc/d612265579.html,)is

an assistant professor of Technology and Innovation Management at WHU –

Otto Beisheim School of Manage-ment,V allendar,Germany.His research interests include technology exploitation,technology transfer,inter?rm alliances and licensing.He has published in the Journal of Product Innovation Management ,Journal of Business Venturing ,Research Policy ,IEEE Transactions on Engineering Management ,International Journal of Management Reviews ,R&D Management ,California Management Review and other journals.

Holger

Ernst is professor at WHU –Otto

Beisheim School of Management,V allendar,

Germany where

he holds the Chair for

Technology and Innovation Management.He was visiting professor at the Kellogg School of Management,Northwestern Uni-versity,Evanston,IL,USA in 2005and 2006.His main research interests are in the ?elds of technology and innovation management,intellectual property management,new product development and entrepreneur-

ship.He

has published in the Journal of

Product Innovation Management ,Interna-

tional Journal of Management Reviews ,Journal

of Engineering and Technology Management ,

IEEE Transactions on Engineering Manage-

ment ,Research Policy and R&D Management

.

He consults

multiple European organiza-tions in the area of technology,patent and

innovation management.INNOVATION INTERMEDIARIES 25Volume 17Number 12008

?2008The Authors

Journal compilation ?2008Blackwell Publishing

五种计算公式

人力资源管理师三级(三版)计算题汇总 历年考点:定员,劳动成本,人工成本核算,招聘与配置,新知识:劳动定额的计算 一、劳动定额完成程度指标的计算方法 1.按产量定额计算产量定额完成程度指标=(单位时间内实际完成的合格产品产量/产量定额)×100% 2.按工时定额计算工时定额完成程度指标=(单位产品的工时定额/单位产品的 【能力要求】: 一、核定用人数量的基本方法(原) (一)按劳动效率定员根据生产任务和工人的劳动效率,以及出勤率来计算。 实际上是根据工作量和劳动定额来计算。适用于:有劳动定额的人员,特别是以手工操作为主的工种。公式中:工人劳动效率=劳动定额×定额完成率。劳动定额可以分为工时定额和产量定额两种基本形式,两者转化关系为: 所以无论采用产量定额还是工时定额,两者计算的结果都是相同的。一般来说,某工种生产产品的品种单一,变化较小而产量较大时,宜采用产量定额来计算。可采用下面的公式: 如果把废品率考虑进来,则计算公式为: 二、劳动定员 【计算题】: 某企业主要生产 A、B、C 三种产品,三种产品的单位产品工时定额和 2011年的订单如表所示。预计该企业在 2011 年的定额完成率为 110%,废品率为 2.5%,员工出勤率为95%。 请计算该企业 2011 年生产人员的定员人数 【解答】: A 产品生产任务总量=150×100=15000(工时) B 产品生产任务总量=200×200=40000(工时) C 产品生产任务总量=350×300=105000(工时) D 产品生产任务总量=400×400=160000(工时) 总生产任务量=15000+40000+105000+160000=320000(工时) 2011 年员工年度工日数=365-11-104=250(天/人年) 【解答】:

挣值管理公式

挣值管理公式 PV=计划单价*计划工作量 EV=计划单价*实际工作量 AC=实际单价*实际工作量 BAC=计划单价*计划总工作量 BAC-EV=计划单价*(计划总工作量-实际工作量)=计划单价*剩余工作量=剩余工作所需的钱 完工时,且工作范围不变的情况下: PV=计划单价*计划总工=BAC EV=计划单价*实际总工(计划总工)=BAC PV=EV=BAC SV=EV-PV=0,SPI=EV/PV=1 偏差分析,减法,0,CV与SV CV=EV-AC=实际工*(计划单价-实际单价) >0,计划单价>实际单价,节省,好!!! <0,计划单价<实际单价,超支,不好!!! SV=EV-PV=计划单价*(实际工作量-计划工作量) >0,实际工作量>计划工作量,超前,好!!! <0,实际工作量<计划工作量,滞后,不好!!! 绩效分析,除法,1,CPI与SPI CPI=EV/AC=计划单价/实际单价 >1,计划单价>实际单价,节省,好!!! <1,计划单价<实际单价,超支,不好!!! SPI=EV/PV=实际工作量/计划工作量 >1,实际工作量>计划工作量,超前,好!!! <1,实际工作量<计划工作量,滞后,不好!!! EV在前或在上,大于的都是好的; 成本和AC有关,进度和PV有关。 趋势分析,预测,EAC与ETC与TCPI与 VAC EAC,完工估算,EAC=AC+ETC ---非典,如老李住院,EAC=AC+(BAC-EV) ---典型,老李辞职,EAC=BAC/CPI ---复杂,EAC=AC+(BAC-EV)/(CPI*SPI) ETC,完工尚需估算,ETC=EAC-AC ---非典,老李住院,ETC=AC+(BAC-EV)-AC

数字信号处理常用公式(不惧怕繁琐的推导)

数学信号处理基本公式 1、傅里叶变换定义 连续正变换:X j ω = x t e ?j ωt dt ∞ ?∞ 连续反变换:x t =1 2π X j ω e j ωt d ω∞ ?∞ 离散正变换:21 ()(),0,1,,1N j nk N N N n X k x n W W e k N π--== ==-∑ 离散反变换:210 1()(),0,1,,1N j nk N N N n x n X k W W e n N N π---====-∑ 2、傅里叶变换性质 线性:[] )]([)]([))()((t g F t f F t g t f F βαβα+=+ 位移:)]([)]([0 0t f F e t t f F t j ω-=-; )]([)]([1010ωωωωF F e F F t j --=-. 尺度:设)]([)(t f f F =ω, )(||1)]([a F a at f F ω= . 微分:)]([)]('[t f F j t f F ω=,要求0)(lim =∞ →t f t )]([)()]([)(t f F j t f F n n ω=,要求()lim ()0(1,2,1)k t f t k n →+∞ ==- 积分:)]([1 ])([ t f F j dt t f F t ω= ? ∞ -,要求lim ()0t t f t dt -∞→+∞=? 帕塞瓦尔等式: () 2 2 1 ()()2f t dt F d ωωπ +∞ +∞ -∞-∞ = ?? ,)]([)(t f f F =ω 频率位移:若()ωj e X n x ?)(,则()() 00)(ωωω-?j n j e X n x e 时间共轭:若() ωj e X n x ?)(,则() ,)(**ωj e X n x -? 频率共轭:若()ω j e X n x ?)(,则()ω j e X n x * * )(?- 序列卷积:若)()()(n y n x n w *=,则)()()(z Y z X z W = 序列乘积:若)()()(n y n x n w =,则++---<

解析几何公式大全

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(2)带形基础 (3)独立基础

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