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2012湖南大学新闻与传播专硕真题(回忆版)

2012湖南大学新闻与传播专硕真题(回忆版)
2012湖南大学新闻与传播专硕真题(回忆版)

2012湖南大学新闻与传播专硕真题

上午:

1.分析大众媒介在文化传承中的消极影响。(30分)

2.分析传统报纸和手机报的区别。(40分)

3.我国媒体应该是事业单位还是其他性质,分析我国媒体的角色。(40分)

4.一段关于“茶水发炎”的报道(记者去医院暗访)

①材料中的记者是否违背职业道德,说明原因。(10分)

②有人认为,暗访作为舆论监督可以保护弱者,你怎么看?(10分)

③暗访时应注意哪些法律问题。(20分)

下午

1.一段文章(山西贴签疫苗)

①写一篇500字的消息,包括电头,用倒金字塔结构。(30分)

②拟三层复合标题。(10分)

③写200字编者按,角度自拟。(10分)

2.一段材料写一篇作文。大意是东莞要加大文化建设投入,建文化名城,全面惠及城市居民。东莞理工学院文学院院长提出ZF要有气度养一批仰望星空的文化“闲人”,隔三差五在媒体上对城市指三道四。(50分)

3.一段材料,对植入式广告的看法。(50分)

334综合知识

一、根据广东省一则会议新闻改写300-500字的消息

二、针对乳业食品安全标准制定在一夜之间两项关键指标突变写一则400-600字的评论

三、针对《世界新闻报》事件:

1)窃听女孩手机这一行为触犯了新闻传播的那些准则?

2)媒体对窃听行为侵犯个人隐私权的抗辩事由有哪些?

3)如何看待媒体对“以满足公民知情权”为由进行暗访?

四、给出加加酱油的一则广告文案

1)分析此广告的目标群众

2)分析此广告的策划定位

3)分析此广告的诉求是什么

五、限娱令

1)我国目前电视娱乐节目存在哪些问题?

2)在推行“限娱令”环境下,当下电视娱乐节目该如何创新?

440专业基础

一、名词解释

硬新闻和软新闻

信息社会

编后语

新闻报道策划

邮发合一

(还有一个记不起来了)

二、简答

1、调查分析通讯和叙事通讯的异同?

2、什么是传播障碍和传播隔阂?它们的危害是什么?

3、新闻媒介的功能定位有几种基本组合?

4、媒介的双重出售是指什么?

三、论述

1、宣传与新闻的联系和区别

2、举例谈谈在全媒体时代对新闻采写记者的素质有什么要求?

3、举例谈谈媒介如何进行品牌经营?

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