单选：20；单词汉译英：10；单词英译汉：10；句子英译汉：30；阅读：10；作文：20营销英语重
点整理
一、单词：
Marketing management 营销管理New products development 新产品开发
Sales channel 销售渠道
Public relation 公共关系
Consumer behavior 消费者行为Marketing research 营销调研
Market segmentation 市场细分
Sales promotion 销售促进Allowance 折让
Brand awareness 品牌意识
Brand extension 品牌扩展
Brand loyalty 品牌忠诚
Breath of product assortment 产品线的宽度
Breath or diversity of product lines 产品线的宽度或多样性
Buying inertia购买惯性
Buying intention 购买意图Market share 市场份额
Brand loyalty 品牌忠诚度Intensive distribution 密集分销渠道Selective distribution 选择性分销Exclusive distribution 独家分销Intermediaries brand 中间商品牌Wholesaler 批发商
Retailer 零售商
Department store 百货公司Supermarket 超市
Convenience store 便利店
Buying inertia 购买惯性Convenience goods 便利品Customer satisfaction 顾客满意度Customers’ preference 顾客偏好Economies of scale 规模经济Global-market expansion 全球市场扩张
Growth rate of market 市场增长率
Growth stage of product life cycle 产品生命周期的成长阶段
Industry attractiveness 行业吸引Localization strategy 本土化战略Comparative advertisements 比较广告Competition-orientated pricing 竞争导向定价法
Customer-orientated pricing 顾客导向定价法
Personal selling 人员销售Advertising strategies 广告策略Public relation 公共关系
Marketing research 营销调研Product strategy 产品策略
Product mix 产品组合
The marketing concept 营销观念Consumer market 消费者市场Customer satisfaction 顾客满意
Total customer value 顾客总价值Marketing environment 营销环境Market segmentation strategy 市场细分策略
Market targeting strategy 目标市场策略
Market positioning strategy 市场定位策略
Product life cycle 产品市场寿命周期The selling /sales concept 销售观念The product concept 产品观念Marketing management philosophy 市场营销观念
Societal marketing concept 社会营销观念
Macro-marketing environment 宏观营销环境
Product mix 产品组合
Customer loyalty 顾客忠诚度Market targeting 目标市场选择Niche-market strategy 利基市场战略Personal selling 人员推销
Price discrimination 价格歧视Potential customer 潜在顾客Potential market 潜在市场
Product development 产品开发Product positioning 产品定位
Segmentation criteria 细分标准Specialty goods 特殊产品
二、句子：
1、The societal marketing concept holds that the organization should determine the needs, wants, and interests of target markets. It should then deliver superior value to customers in a way that maintains or improves the consumer’s and the society’s well-being. The societal marketing concept is the newest of the five marketing management philosophies.
翻译：社会营销观念认为一个组织应该确定目标市场的需求和兴趣，然后应以一种方式向顾客提供最大价值，这种方式必须保持和改进消费者及整个社会的福利水平。社会营销观念是五个营销管理哲学中最新的。
2、A sound marketing program starts with identifying the differences that exist within a market, a process called market segmentation, and deciding which segments will be pursued as target markets.
翻译：一个合理的营销计划应以区分市场中存在的差异为起点，这一过程被称为市场细分，它还包括将何种市场细分作为目标市场。
3、The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product, mass-market strategy.
翻译：市场细分的缺点是，其导致了比单一产品、单一大市场策略更高的生产和营销成本。
4、Sale promotion includes a wide variety of promotion tool designed to stimulate earlier of stronger market response. It includes consumer promotion, trade promotion, and sales force promotion.