世纪商务英语Unit 6

21世纪大学英语英语课文讲解Unit6（b）Text B Our Changing Lifesty le: Trends and FadsI. Summary of the TextThere had been popular clothing and entertainments all through the passing years, I wondered if you had ever paid attention to the popular characters, or popular life style. T o sum it up, all those “fashionable” could be classified into fads and trends. Fads were momentous; they came and went without leaving a trace. While trends were essential change of real life, it would be the dominating characteristic of the days to co me. In most of the occasions, it was difficult to tell fads from trends, but it would be interesting to observe them.II Text StructurePart I (para.1-3) ：gives an overview of ongoing changes in our lifestylePara.1 Lifestyles: Trends and fads are changing very fast.Paras.2-3 Influence: On all aspects of modern life, even people themselvesPart II (para.4-6) ：explains short-term unimportant fads and long-lasting influential social trendsPara. 4 Cause: People feel good when they are part of an “in-group”.Para. 5 Difference: Between trends and fads.Para.6 An exciting trend: Euro kids.III. Key Words and Phrases1. Trend: n. a general direction or development 趋势，趋向，倾向The trend of wages is still upward. 工资仍然有提高的趋势。

选择填空题（每题10分，共5题）—How much of a problem meeting the budget?—_______.选择一项：A. The product should finance itselfB. Well, it seems that we underestimated the costsC. You only need a budget increase for the first order反馈你的回答正确解析：本题考核“表达可能性”的交际用语。

选项A表达“该产品可以自筹资金”，选项B 表达“看起来是低估了成本”，选项C表达“只需对首批订单增加预算”。

根据提问“应对预算的问题如何？”，确定答语是查找相关问题，所以答案是B。

正确答案是：Well, it seems that we underestimated the costs—I thought that if I could get your support first, it might make getting approval easier.—_________ .选择一项：A. We will need another four thousand dollars to cover the costB. Well, you've got my support on thisC. You only need a budget increase for the first order反馈你的回答正确解析：本题考核“请求支持”的交际用语。

选项A表达“还需四千美元才能够本”，选项B 表达“我支持此事”，选项C表达“只需对首批订单增加预算”。

根据前句“我认为，如果能先得到您的支持，获批会更为容易”，答语应该表达支持，所以答案是B。

正确答案是：Well, you've got my support on thisThe bottom half shows ______ this money came from.选择一项：A. whereB. whatC. why反馈你的回答正确译文：底部显示的是资金来源。

Armies of shoppers are looking for bargains.
synthetic adj. artificial; made by combining chemical substances rather than being produced naturally by plants or animals 人造的；（人工）合成 的 (CET4; TEM4; GMAT)
Paras. 7- In a competitive and trend-driven market, both
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Adidas and Nike take measures to make their
products look and perform differently.
1. Bavaria: A free state and one of 16 federal states of Germany. Located in the German southeast with an area of 70,548 square kilometers, Bavaria is the largest German state and Germany’s second most populous state. Munich, Bavaria’s capital and largest city, is the third largest city in Germany.
You can customise the software in several ways.
bespoke adj. (of a product 产品) made specially, according to the needs of an individual customer 订 做的 (GRE)

2. Don’t be afraid of those who might have a better idea or who might even be smarter than you are.
不要恐惧那些想法可能比你高明，或者那些可能比你更聪 明的人。
3. Is Mr. Smith familiar with the performance of the laboratory equipment?
3.其它词类转译
5. He is the right man I’m looking for.
他正是我在找的人。
6. The unit of weight is the gram, that of length is the meter, and that of capacity is the liter.
1-①名词转译成动词 （n.---v. ）
英语中具有动作意义的动作意义的名词，汉译时往往可转化为 动词。
1. They went on strike in demand of a 40 percent wage increase. 他们举行罢工，要求工资增加40%。 2. Give me liberty or give me death.
服从命令是军人的天职。
3. Many Western people are religious.
很多西方人/西方人多数都是虔诚的教徒。
3.其它词类转译
1. You are a greater blockhead than I had supposed you to be. 你比我所想象得要傻得多（n.—adj.） 2. Our government shows great concern for the Chinese resident abroad. 我国政府十分关心海外华侨。 3. His address impressed me deeply. 他的讲话给我留下很深的印象。 4. From the front, back and both sides we kept a strict watch on the enemy. 我们在前后左右严密地监视敌人。

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Pre-class Task 2
Pre-class Task 2 Choose the statement that best explains your understanding of Text A.
1. b）
2. d）
3. a）
4. a）
5. a）
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Pre-class Task 3
Pre-class Task 3 Read the text a second time to review the vocabulary in context. Study the new words and their definitions.
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Text A What Is Happiness
Passage
5
To change is to make efforts to deal with difficulties. As Yeats, a great
Irish poet, once put it, happiness we get for a lifetime depends on how high
a game is a way of making something hard for the fun of it. The rules of the
game are man-made difficulties. When the player ruins the fun, he always
does so by refusing to play by the rules, but the fun is in winning within the
is obviously trying to buy the dream of happiness as offered and spending

Unit 6 Production Suggested T eaching PlanText AText-related information1.Production planning 生产计划Production planning is the function of establishing an overall level of output, also called the production plan. A primary purpose of the production plan is to establish production rat es that will achieve management’s objective of satisfying customer demand. Therefore, objectives of production planning are as follows:▪To ensure right quantity and quality of raw material, equipment, etc. are available during times of production;▪To ensure capacity utilization is in tune with forecast demand at all the time.A well-thought production planning ensures that overall production process is streamlined providing following benefits:▪Organization can deliver a product in a timely and regular manner;▪Suppliers can be informed in advance for the requirement of raw materials;▪It reduces investment in inventory;▪It reduces overall production cost.Production planning takes care of two basic strategies: product planning and process planning. Production planning is done at three different time dependent levels i.e. long-range planning dealing with facility planning, capital investment, location planning, etc.; medium-range planning deals with demand forecast and capacity planning and lastly short-term planning dealing with day-to-day operations.The production planning process typically begins with an updated sales forecast covering the next 6 to 18 months. Any desired increase or decrease in inventory or backlog levels can be added or subtracted, resulting in the production plan. However,the production plan is not a forecast of demand. It is planned production, stated on an制定生产计划的主要目的就是确定生产率，从而满足顾客的需求。

新视野商务英语视听说unit6答案1、—______ is it from your home to the bookstore?—About 15 kilometers.（）[单选题] *A. How far(正确答案)B. How muchC. How longD. How many2、The children ______ visiting the museum. [单选题] *A. look overB. look forward to(正确答案)C. look forD. look after3、You should take the medicine after you read the _______. [单选题] *A. linesB. wordsC. instructions(正确答案)D. suggestions4、( ) What _____ fine weather we have these days! [单选题] *A. aB. theC. /(正确答案)D. an5、I will _______ from Hunan University next year. [单选题] *A. learnB. studyC. graduate(正确答案)D. come6、I don’t like playing chess. It is _______. [单选题] *A. interestingB. interestedC. boring(正确答案)D. bored7、- I haven't been to Guilin yet.- I haven t been there, ______. [单选题] *A. tooB. alsoC. either(正确答案)D. neither8、The story has _______ a lot of students in our class. [单选题] *A. attracted(正确答案)B. attackedC. appearedD. argued9、_____, Martin can reach the branch of that tall tree at the gate. [单选题] *A. As a short manB. Being shortC. As he is shortD. Short as he is(正确答案)10、91．—Do you live in front of the big supermarket?—No. I live ________ the supermarket ________ the post office. [单选题] *A．across; fromB．next; toC．between; and(正确答案)D．near; to11、1——May I help you? You seem to be having some problems.——_______ , thanks. Ithink I can manage. [单选题] *A. All rightB. No problemC. It’s all right(正确答案)D. There’s no way12、--Mom, I will not eat fast food this year. Believe me.--If you make a _______, you must keep it. [单选题] *A. jokeB. noiseC. mistakeD. promise(正确答案)13、95--Where and when _______ you _______ it? [单选题] *A. did; buy(正确答案)B. do; buyC. have; boughtD. will; buy14、It ______ me half an hour to return to school.（）[单选题] *A. takes(正确答案)B. spendsC. costsD. brings15、—______ Tom play the piano?—Yes, very well. （）[单选题] *A. Can(正确答案)B. MayC. MustD. Should16、What lovely weather,（）? [单选题] *A.is itB. isnt it(正确答案)C. does itD.doesn’t it17、Modern plastics can（）very high and very low temperatures. [单选题] *A. stand(正确答案)B. sustainC. carryD. support18、Many people prefer the bowls made of steel to the _____ made of plastic. [单选题] *A. itB. ones(正确答案)C. oneD. them19、—When are you going to Hainan Island for a holiday? —______ the morning of 1st May.（）[单选题] *A. InB. AtC. On(正确答案)D. For20、The manager was quite satisfied with his job. [单选题] *A. 担心的B. 满意的(正确答案)C. 高兴的D. 放心的21、She was seen _____ that theatre just now. [单选题] *A. enteredB. enterC. to enter(正确答案)D. to be entering22、How many subjects are you _______ this year? [单选题] *A. takesB. takeC. taking(正确答案)D. took23、I often _______ music from the Internet. [单选题] *A. download(正确答案)B. spendC. saveD. read24、20．Sometimes it often rains ________ in my hometown in summer. [单选题] * A．heavyB．hardlyC．heavily(正确答案)D．strongly25、My brother is too shy. He _______ speaks in front of lots of people. [单选题] *A. alwaysB. usuallyC. seldom(正确答案)D. sometimes26、The language school started a new（）to help young learners with reading and writing. [单选题] *A. course(正确答案)B. designC. eventD. progress27、Could you please ______ why you can’t come to attend the meeting? [单选题] *A. explain(正确答案)B. understandC. giveD. reach28、_____ the plan carefully,he rejected it. [单选题] *A. To have consideredB.To considerC. Having considered(正确答案)D. Considering29、( ) .Would you please ______me the gifts from your friends? [单选题] *A.to showB. showingC. show(正确答案)D. shown30、I _______ seeing you soon. [单选题] *A. look afterB. look forC. look atD. look forward to(正确答案)。

Unit 6 Public RelationsTeaching Aim1．Cognitive Information（认知信息）：Public Relations；Methods for Public Relations2Language Focus（内容重点）— Key Words：Ⅰ．positive, hoax, victim, specialize, recommendation, strength, hospitality, convention, standard, briefing, video, demonstrate;Ⅱ．labor union, politician, feature, corporate, survey, lobby, vote, expansion— Phrases：Ⅰ．follow up on, take action, take to, place emphasis on, look to, roll out, treat ．．．to;Ⅱ．keep up with— Word Study：fake, integrate, emphasis, release, r ecommend— Useful Structures：fall under the umbrella of ．．．more than twice as likelyroll out the red carpet for ．．．serve the needs of ．．．— Grammar：The Use of Pronouns3Communicative Skills（交际技能）— Expressions：Expressions at a Hotel— Reading：Hotel Brochures— Basic Writing：Telephone MessagesReading IBackground Information1.Overview of public relationsPublic relations (PR) is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.An earlier definition of public relations, by The first World Assembly of Public Relations Associations, held in Mexico City, in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest."[1]Others define it as the practice of managing communication between an organization and its publics Public relations describes the various methods a company uses to disseminate传播messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community．The point of public relations is to make the public think favorably about the company and its offerings，待出售的产品上市的股票．Commonly used tools of public relations include news releases, press conferences,speaking engagements, and community service programs．Although advertising is closely related to public relations —as it too is concerned with promoting and gaining public acceptance for the company’s products —the goal of advertising is generating sales, while the goal of public relations is generating good will．The effect of good public relations is to lessen the gap between how an organization sees itself and how others outside the organization perceive it．Public relations involves two-way communication between an organization and its public．It requires listening to the constituencies （拥护者，顾客）on which an organization depends as well as analyzing and understanding the attitudes and behaviors of those audiences．Only then can an organization undertake an effective public relations campaign．Many small business owners elect to handle the public relations activities for their own companies, while others choose to hire a public relations specialist．Managers of somewhat larger firms, on the other hand, frequently contract with external public relations or advertising agencies to enhance their corporate image（企业形象）．But whatever option is chosen, the head of a company is ultimately responsible for its public relations．2. Public relations versus advertisingPublic relations and advertising are two industries that are very different even though they’re commonly confused as being one and the same．The following ten properties （性质属性）just scratch the surface（只做了肤浅的研究）of the many differences between advertising and public relations．Paid Space or Free CoverageAdvertising：The company pays for ad space．You know exactly when that ad will air 广播or be published．Public Relations：Your job is to get free publicity宣传for the company．From news conferences to press releases, you’re focused on getting free media exposure for the company and its products／services．Creative Control Vs．No ControlAdvertising：Since you’re paying for the space, you have creative control on what goes into that ad．Public Relations：You have no control over how the media presents your information, if they decide to use your info at all．They’re not obligated 有义务的to cover 报道采访your event or publish your press release just because you sent something to them．Shelf Life保存期限保质期Advertising：Since you pay for the space, you can run your ads over and over for as long as your budget allows．An ad generally has a longer shelf life than one press release．Public Relations：You only submit 递交a press release about a new product once．You only submit a press release about a news conference once．The PR exposure you receive is only circulated 传播once．An editor won’t publish your same press release three or four times in their magazine．Wise ConsumersAdvertising：Consumers know when they’re reading an advertisement they’re trying to be sold a product or service．Public Relations：When someone reads a third-party article written about your product or views coverage of your event on TV, they’re seeing something you didn’t’t pay for with ad dollars and view it differently than they do paid advertising．Creativity or a Nose for News新闻敏感Advertising：In advertising, you get to exercise your creativity in creating new ad campaignsand materials．Public Relations：In public relations, you have to have a nose for news and be able to generate buzz流传谣传through that news．You exercise your creativity, to an extent, in the way you search for new news to release to the media．In-House or Out on the TownAdvertising：If you’re working at an ad agency, your main contacts接触人，联系人are your co-workers and the agency’s clients．If you buy and plan ad space on behalf of代表the client, then you’ll also interact with media sales peoplePublic Relations：You interact with the media and limited to in house内部的communications．You’re in constant touch with your contacts at the print publications and broadcast media．Target Audience目标客户or Hooked EditorAdvertising：You’re looking for your target audience and advertising accordingly．You wouldn’t advertise a women’s TV network in a male-oriented sports magazine．Public Relations：You must have an angle and hook editors to get them to use information for an article, to run 登出a press release or to cover your event.Limited or Unlimited ContactAdvertising：Some industry pros职业的;专业人员have contact with the clients．Others like copywriters or graphic designers美术设计员，美编in the agency may not meet with the client at all．Public Relations：In public relations, you are very visible to the media．PR pros aren’t always called on拜访for the good news．If there was an accident at your company, you may have to give a statement 声明or on-camera 拍摄的，录制的interview to journalists．You may represent your company as a spokesperson at an event．Or you may work within community relations公众关系服务机构to show your company is actively involved in good work and is committed to the city and its citizens．Special EventsAdvertising：If your company sponsors an event, you wouldn’t want to take out an ad giving yourself a pat赞扬鼓励on the back for being such a great company．This is where your PR department steps in插手介入．Public Relations：If you’re sponsoring an event, you can send out a press release and the media might pick it up．They may publish the information or cover the event．Writing StyleAdvertising：Buy this product! Act now! Call today! These are all things you can say in an advertisement．You want to use those buzz words行话套话to motivate people to buy your product．Public Relations：You’re strictly writing in a no-nonsense严肃的news format格式．Any blatant公然的露骨的俗丽的commercial messages商业广告in your communications消息；信息are disregarded by the media．3. Goals of public relationsSome of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image．Studies have shown that consumers often base their purchase decisions on a company’s reputation, so public relations can have a definite impact on sales and revenue．Public relations can be an effective part of a company’soverall marketing strategy．In the case of a for-profit company, public relations and marketing should be coordinated to be sure they are working to achieve the same objectives．Another major public relations goal is to create good will for the organization．This involves such functions as employee relations, stockholder and investor relations, media relations, and community relations．Public relations may function to educate certain audiences about many things relevant to the organization — including the business in general, new legislation, and how to use a particular product —as well as to overcome misconceptions误解，错误想法，错误印象and prejudices．For example, a nonprofit organization may attempt to educate the public regarding a certain point of view, while trade associations贸易协会；商业团体may undertake educational programs regarding particular industries and their products and practices．4. Areas of public relationsPublic relations is a multifaceted 多层面的activity involving different audiences as well as different types of organizations, all with different goals and objectives．As a result, there are several specific areas of public relations．Product public relations Public relations and marketing work together closely when it comes to promoting a new or existing product or service．Public relations plays an important role in new product introductions by creating awareness知名度, differentiating the product from other similar products, and even changing consumer behavior．Public relations can help introduce new products through staging a variety of special events and handling sensitive situations．Public relations is often called on to 用来give existing products and services a boost推动宣扬by creating or renewing visibility可见性；清晰程度．Public relations can interest the media in familiar products and services in a number of ways, including holding seminars研讨会for journalists, staging a special media day, and supplying the media with printed materials ranging from “backgrounders”政府官员举行的记者招待会；提供背景资料的简报或报告（in-depth news releases）to booklets and brochures．Changes in existing products offer additional public relations opportunities to focus consumers’ attention．An effective public relations campaign can help to properly position a product and overcome negative perceptions on the part of the general public．•Employee relations Employees are one of the most important audiences a company has, and an ongoing public relations program is necessary to maintain employee good will as well as to uphold the company’s image and reputation among its employees．The essence of a good employee relations program is keeping employees informed and providing them withchannels of communication to upper levels of management．A range of communicationdevices were used, including a monthly tabloid文摘；摘要and magazine, a quarterly videomagazine, local newsletters (定期出版的)时事通讯, bulletin boards布告栏；公告板and a call-in电话点播telephone service．Suggestion systems are another effective way to improveemployee management communications．Other public relations programs focusing onemployees include training them as company public relations representatives; explainingbenefits programs福利计划to them; offering them educational, volunteer, and citizenshipopportunities; and staging special events such as picnics or open houses家庭招待会，开放参观日for them．Public relations can also play a role in recruiting new employees; handlingreorganizations重组整顿, relocations, and mergers; and resolving labor disputes劳动争议；劳资纠纷Financial relations Financial relations involves communicating not only with a company’s stockholders, but also with the wider community of financial analysts财务分析员and potential investors．An effective investor relations股东关系plan can increase the value of a company’s stock and make it easier to raise additional capital．In some cases special meetings with financial analysts are necessary to overcome adverse 不利的publicity, negative perceptions about a company, or investor indifference．A tour of a company’s facilities may help generate interest among the financial community金融界；财经界．Mailings and ongoing communications can help a company achieve visibility among potential investors and financial analysts．Annual reports and stockholder meetings are the two most important public relations tools for maintaining good investor relations．Some companies hold regional or quarterly meetings in addition to the usual annual meeting．Other companies reach more stockholders by moving the location of their annual meeting from city to city．Annual reports can be complemented by quarterly reports and dividend check股利支票inserts插页．Companies that wish to provide additional communications with stockholders may send them a newsletter or company magazine．Personal letters to new stockholders and a quick response to inquiries insure an additional measure of good will信誉好意．Community relations A comprehensive, ongoing community relations program can help virtually any organization achieve visibility as a good community citizen and gain the good will of the community in which it operates．Banks, utilities公用事业, radio and television stations, and major retailers are some of the types of organizations most likely to have ongoing programs that might include supporting urban renewal城市重建；都市美化, performing arts programs, social and educational programs, children’s programs, community organizations, and construction projects．On a more limited scale, small businesses may achieve community visibility by sponsoring local sports teams or other events．Support may be financial or take the form of employee participation．Organizations conduct a variety of special programs to improve community relations, including providing employee volunteers to work on community projects, sponsoring educational and literacy文化programs, staging open houses and conducting plant tours, celebrating anniversaries, and mounting special exhibits．Organizations are recognized as good community citizens when they support programs that improve the quality of life in their community, including crime prevention, employment就业, environmental programs, clean-up and beautification, recycling, and restoration．Crisis communications Public relations practitioners become heavily involved in crisis communications whenever there is a major accident or natural disaster affecting an organization and its community．Other types of crises involve bankruptcy, product failures, and management wrongdoing．In some cases, crises call for an organization to become involved in helping potential victims; in other cases, the crisis may require rebuilding an organization’s image The main objective of such a plan is to provide accurate information quickly in order to reduce uncertainty．Government and political relations Public relations in the political arena covers a wide range of activities, including staging debates, holding seminars for government leaders, influencing proposed legislation, and testifying before a congressional committee．Political candidates engage in public relations, as do government agencies at different levels．Trade associations and other types of organizations attempt to block unfavorable legislation and support favorable legislation in a number of ways．Public relations in the public interest Organizations attempt to generate good will and positionthemselves as responsible citizens through a variety of programs conducted in the public interest．Some examples are environmental programs （including water and energy conservation）and antipollution programs．Health and medical programs are sponsored by a wide range of nonprofit organizations, healthcare providers, and other businesses and industries．Other programs offer political education, leadership and self-improvement, recreational activities, contests, and safety instruction．Consumer education Organizations have undertaken a variety of programs to educate consumers, building good will and helping avoid misunderstandings in the process.Opportunities for educating consumers might include sponsoring television and radio programs, producing manuals and other printed materials, producing materials for classroom use, and releasing the results of surveys．In addition to focusing on specific issues or industries, educational programs may seek to inform consumers about economic matters and business in general．Other public relations programs Other types of programs that fall under the umbrella of public relations include corporate identity programs, ranging from name changes and new trademarks to changing a company’s overall image．Special events may be held to call attention to an organization and focus the public’s good will．These include anniversary celebrations, events related to trade shows, special exhibits, or fairs and festivals．Speakers bureaus and celebrity spokespersons are effective public relations tools for communicating an organization’s point of view．Speakers bureaus may be organized by a trade association or an individual company．The face-to-face communication that speakers can deliver is often more effective than messages carried by printed materials, especially when the target audience is small and clearly defined．New Words and Expressions1. All these activities fall under the umbrella of public relations：All these activities belong to public relations．The word “umbrella” represents a single organization, or idea, etc．, that covers a lot of different things．2. For many companies, public relations is the fastest-growing element of the promotional mix：For many companies, public relations as a method to promote sale is developing very fast．“Mix”is used figuratively here to refer to the various methods a company employs to promote its sales volume．3. have a big edge over：have a great advantage over．4．Consumers are more than twice as likely to buy ．．．：Consumers are almost certain to buy ．．．again and again．5．Diet Pepsi：There are various kinds of Pepsis to suit different customers．Diet Pepsi is a kind of Pepsi Cola catering to the needs of weight watchers．It doesn't have sugar in it．6．the Food and Drug Administration：The Food and Drug Administration （FDA）is the agency of the US Department of Health and Human Services that oversees the safety of foods, drugs, cosmetics, and medical devices．7．．．．took to airwaves on news programs and talk shows to explain ．．．：began to go on TV or radio news programs and talk shows to explain ．．．8．airwaves：radio waves．（无线电波）9．talk show：a radio or television program in which the host or hostess discusses various topics or interviews well-known figures of the society．（脱口秀；座谈节目）10．that ran in major newspapers：that was printed in major newspapers．11．publicity and litigation seekers who had faked their claims：people who fabricated the charges to demand compensations either for the purpose of seeking public attention or simply wanting to engage in a lawsuit with the company．12．Highly regarded companies have a three-to-one advantage in attracting talented employees：Companies with a good reputation are more likely to attract talented employees than those with an ill reputation．13．press relations：process of communicating with reporters and editors from newspapers, magazines, and radio and television networks and stations．14．red carpet：roll of red carpet laid out for the reception of an important visitor, e.g.．：They gave the visiting president red carpet treatment．（隆重接待某人）15．Companies roll out the proverbial red carpet for these media figure, treating them to ．．．interview with company leaders：Companies treat these editors and reporters very well．They let them live in luxury hotel rooms at conference time, show them around their factories and interview company leaders．Note the expression “roll out the ．．．red carpet”is used metaphorically to mean “treat ．．．very well”．16．hospitality suite：set of rooms in a hotel reserved for the use of special guests free of charge, etc．（迎宾套间）17．press release：brief statement or video program released to the press announcing new products, management changes, sales performance, and other potential new items；also called news release．18．press conference：a meeting where reporters from newspapers are invited to hear a statement of something important．（记者招待会；新闻发布会）19．press briefing：a meeting at which companies give information to people from the media about something they are about to do．（信息发布会）Language and Culture Focus1. positive adj．1）leading to practical action; constructive 积极的；有益的；建设性的antonym：negative 【例句】positive advice／answerpositive thinkingpositive attitude towards lifepositive criticism／feedbackHow can we resolve this issue in a positive way?2）（of／about）having no doubt; sure 确信的；有把握的【例句】It seemed unlikely to me, but she seemed absolutely positive of／about it．Are you positive that you’ve never seen that man before?3）leaving no possibility of doubt; definite 明确的；确定的【例句】positive proof／evidence／identification 确凿的证据／确切的身份证明It’s no use giving the police all these vague times and dates; they need something positive to go on．These fingerprints are positive proof／proof positive that he used the gun．［相关词］positively：adv．积极地；肯定地；有把握地；明确地【例句】think positivelyShe said quite positively that she would come, and we were all surprised when she didn’t．［相关搭配］positive pole：（磁铁的）北极；（电的）正极；阳极a positive charge：正电荷positive role model：正面的榜样2. fall under the umbrella of：to be included in; to be in the category of 在……范围内；从属于【例句】The two colleges both fall under the umbrella of the University of London, although they are technically universities in their own right．There are obviously other crimes which occur that could fall under the umbrella of “domestic”crimes, such as murder, attempted murder, or home invasion．3. For many companies, public relations is the fastest-growing element of the promotional mix．【参考译文】对大多数公司而言,加强公共关系是促销手段中发展最快的一种。

Unit 6 Appointments and ArrangementsPart A Intensive ListeningPhoneticsDirections: Y ou’ll hear one word read from each group. Repeat for the first time you hear. Then listen again and tick them out (√)(1) a. high b. hide c. hate d. made(2) a. pub b. part c. part d. pet(3) a. mug b. mud c. mark d. march(4) a. but b. bark c. bar d. bat(5) a. hunt b. heart c. hat d. hurt2 . Directions:Y ou’ll hear eight sentences. Repeat for the first time you hear. Pay attention to the stresses and tones, Then listen again and write them down. Check your answers when you listen for the third time⏹(1)I’d like to arrange a meeting to discuss our new order sometime next week.⏹(2)Y ou’ll be having a lunch meeting with the department managers tomorrow.⏹(3) Could you please put off the negotiation to Tuesday July 21’st?⏹(4)The meeting is scheduled at 3 o’clock this afternoon in the conferenceroom.⏹(5)Could we meet and discuss the natter in detail?⏹(6)I’m calling about Wednesday’s appointment we made yesterday.⏹(7)Let’s draw up an agenda for our discussions together.⏹(8)I’m sorry I won’t be able to afford any time on the moring of next Friday. Part B Extensive ListeningDialoguesDirections: Y ou’ll hear 5 short dialogues in this section. At the end of each dialogue, one question will be asked. Each dialogue and question will be spoken only once. Mark the best answer for each question.W: I’d like to make an appointment to see you tomorrow. What time would you be available?M: I’ll be giving a presentation in the morning. So maybe any timebetween two and four in the afternoon.1.Q: What is the probable time for the speakers to meet?A: Nine o’clock in the morning.B. Twelve o’clock at noon.C. Three o’clock in the afternoonD. Half past four in the afternoon.2. W：Are you free on Thursday？M：I’m afraid I’m pretty booked up on Thursday. What about Friday?Q：What does the man mean?A: He can’t meet her on Thursday because he has to buy some books.B: He can’t meet her on Thursday because he has other appointments.C: He is willing to meet her on ThursdayD: He doesn’t want to meet her at all.3. W:I think we should give ourselves a day off. Why don’t we go for a picnic?M: It’s fun having some contact with the nature.Q: What does the man think of going for a picnic?A. He dislike the planB. He likes the plan.C, He is indifferent to the plan. D. He finds it not interesting.4. M: I need to call Mr. Clark in the Sydney office at ten their time. Do you know thetime difference?W: It’s two hours earlier in Sydney.Q: What time should the man place the call?A. At two o’clock.B. At eight o’clockC. At ten o’clock.D. At twelve o’clock.5. M: Today is Monday. Am I supposed to meet Linda tomorrow?W: No, sir. It’s the day after tomorrow.Q: What day is the man supposed to meet Linda?A: Monday. B. Tuesday.Conversation1Planning a visit to LondonWords and Expressionsdigital adj.数字的routine meeting 例会call in 来访make a note of sb.做笔记Useful Sentences1.Can you put me through to…,please?2.Can we make it…?3.Would the morning of next Friday suit you?4.That’s fine by me.5.I’d like to make an appointment to see…6.When do you think you could arrange the meeting?7.What is the most convenient time for you?8.There is nothing special on your schedule tomorrow morning.C. Wednesday.D. Thursday.Directions: Listen to the conversation and complete the following exercises. Jennifer: Good morning. Marketing Department, how can I help you?Frank: Hi, is that you, Jennifer? This is Frank Green.Jennifer: Oh, hello Frank. Nice to hear from you. How are you doing these days? Frank: I’m doing well. Listen. I’m coming to London in October and I’d like to call in to discuss the marketing of the digital camera SK36. Jennifer: Great. When are you planning to come?Frank: Well, I’m visiting someone in Paris on the 13thand 14th .I thought I’d fly to London on the evening of the 14th.Would the 15th be OK? Jennifer: Let me check my schedule. Right. Here we are. Er…yes! I’m free onthe 15th.Frank: Thursday, the 15th.would the morning suit you?Jennifer: Y es, that would be fine.Frank: Shall we say nine o’clock?Jennifer: Can we make it half past nine? The routine meetingfinishes at 9:00,just in case…Frank: Oh, yes. That’s fine by me. I’m seeing someone in theafternoon, and I can book my flight back to New Y ork for thatevening. But I’ll have to go to Sydney for a trade fair after theweekend. Well, nice talking to you, Jennifer. I ’ll see you on the15th at 9:30.Jennifer: See you then, bye.Section AChoose the answer to each of the following questions.1.What’s the purpose of Frank’s visit to London?A. Visiting colleagues.B. Inspecting business operation.C. Working on a marketing plan.D. Selling digital cameras.2. Where is Frank usually based?A. London.B. New Y orkC. ParisD. Sydney.3. On what day will Frank arrive in London?A. Friday.B. Thursday.C. Wednesday.D. Tuesday.4.How many nights does Frank plan to stay in London?A. Not mentioned.B. One.C. Two.D. Three.5.What will Jennifer being doing before her meeting with Frank in the morning?A. Attending a regular meeting.B. Meeting a client.C. Two.D. Nothing, she is free.Section BListen to conversations again and fill in the blanks with thewords you hear.Frank will visit someone in Paris on the 13th and 14th inOctober. He plans to call in Jennifer’s office in London todiscuss the marking of the digital camera SK36 on Thursdaythe 15th.After seeing someone in the afternoon the same day,he is leaving for New Y ork that evening.Conversation 2A Five-day VisitW ords and ExpressionsTentative adj.暂定的Itinerary n行程。

This offer is firm subject to your immediate reply which should reach us not later than ……. We believe that the above will meet your requirements and we are looking forward to your quick response as well as making orders.

装运表达方式




一月装船 Shipment in / during Jan. 一月底装船 Shipment not later than Jan. 31st 在…(时间)分两批装船 Shipment during … in two equal installments 分…月装运 In three monthly shipments
注意: 最后部分同以往不同,为 Seller’s company name
Dear Sir or Madam, Men’s Shirts and Men’s Jackets We acknowledge receipt of your letter of 10th this month, from which we note that you wish to have our firm offer for both Men’s Shirts and Men’s Jackets CFR Rotterdam. We are making you an offer for 5000 dozen of Men’s Shirts at RMB98.00 net per piece CFR Rotterdam or any other European Main Ports for shipment during March/April, 2001. This offer is firm, subject to your reply reaching us on or before February 5, our time.(以 你方答复于2月5日前到达我方为有效)----有效期 Please note that we have quoted our most favourable price and are unable to entertain any counteroffer.

世纪商务英语谈判口语答案篇一：世纪商务英语谈判口语电子Unit 1 Establishing Business Relationsand Business Inquiries第一章建立业务关系与询盘、报盘Part I T eaching Suggestions and Tips for Leading-in Questions（教学建议）1．Suggested hours for this unit is 4-6 periods. 2．Leading-in Questions:If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the person in charge must first of all find out whom he is going to deal with. Usually, he can secure all the necessary information about a new customer from many sources. Having obtainedthe desired names and address of the firms from a certain source, he may start contacting the prospective customers and establishing business relations with them by self-introducing, telling the prospective customers how their names and address are known, indicating your desire to enter into business relations, making general inquiries, etc.. While all these might be done by writing, oral communications are still necessary in most cases when customers are met at fairs or exhibitions, are reached by telephones, and are paying visits to our companies.This part serves as the lead-in to the unit. Hopefully the 6 questions in this part would offer the students some basic knowledge related to this unit and arouse the students’interest of establishing business relations with prospective customers. When discussing these questions, let the students know that they are talking about the first step of doing business.In general, the Leading-in Questions part can be organized as warming-up activities in different forms, such as discussions, debates etc.. The objective is to arouse the students’interest in the unit topic and prepare them for the contents of this unit.The following are the tips for Leading-in Questions.Q1: Why is it important to establish business relations with prospective customers? It is fairly true to say no customer, no business. T o establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover.Q2: Through what channels can you secure all the necessary information about a potential customer?You may secure all the necessary information about a new customer through the following channels: the banks, the periodicals, the advertisements in newspapers or on TV, the introduction from his business connections, the market investigations, the Commercial Counselor’s Office, the Chambers of Commerce both at home and abroad, the inquiries received from the merchants abroad, the self-introduction by merchants themselves and so on.Q3: What will you talk about with the new customer in the course of establishing business relations?Generally speaking, the establishment of business relations begins by telling the new customer how their names and address are known. Then you may make a brief introductionof yourbusiness activities and state your desire to enter into business relations with them. You may also make general inquiries for information you need to have about the customer.Q4: Is it possible that the new customer makes inquiries during the course of establishing business relations? What kind of inquiries may the new customer make?Yes, of course. The new customer may make general inquiries asking for some general information about your business activities. He may also make specific inquiries for your goods including the name, quality, quantity, packing, unit price, payment, time of shipment, etc., inviting you to make an offer for the goods.Q5: What will you do when the new customer makes inquiries for our products?You should answer the inquiries fully and promptly. You should say you are glad to have the inquiries and make offers to the customer for the items the customer is interested in. If there is no stock of the items available for the time being, you should explain the situation and assure that you will revert to it once supply becomes available.Remember to express the hope of lasting friendly business relations with the customer so as to create good will and leave good impression on him.Q6: Is it necessarily the case that we make offers to our customer when we talk to each other the first time?No. It’s not necessarily the case. Sometimes the course of establishing business relations lasts long and you would not go into specific transactions during the first talk with the new customer. However, in most cases when the customer is met at fairs or exhibitions, reached by telephones, or paying visits to your company, specific transactions might be involved during the first talking. In such cases, making offers to the customer may go hand in hand with establishing business relations and making inquiries. It’s the reason why we put establishing business relations, making inquiries, and making offers all together to form one comprehensive unit.Part II Drills Expressions (句型和表达)Drills（句型操练）操练1. A: 我们以前没见过吧？B: 我想没有。

Unit 6 Commercial Litigation Lead-in1.Case StudyBackground NotesCase 1:In 2011, by separate 5-4 and 9-0 votes, the high court said the class action against Wal-Mart had been improperly certified. Women who brought the case, alleging bias in pay and promotions, failed to point to companywide policies that had a common effect on all women covered by the class action. Case 2:PetSmart reached a settlement with Robert Holloway who filed a $1 million lawsuit against the company, saying its manager should have protected him from a hazardous condition created when they allowed animals to defecate on the floor. Although some people would like to side with the store’s employees—it is a pet store, after all—leaving something both disgusting and potentially hazardous around is a proof of negligence.Text AI. Reading Comprehension1. Multiple Choice: Choose the best answer to each question based on the information you get from the text.1) B 2) B 3) C 4) D 5) B 6) B 7) D 8) A2. Essay Questions1) Firstly, managing litigation risks entails making a dispassionate assessment of reality. It is critical for the client to establish a constructive relationship with counsel and perceive counsel as an objective and dispassionate advocate for reason and prudence. Secondly, it is important to make a risk assessment at the outset of a transaction. Counsel can easily identify and provide for litigation risks if they prevail upon the client to take the long view of its business associations. Counsel must assess the client’s transaction partners and their business relationships and abide by the golden rule of contemporary commercial world “business is business”. Thirdly, counsel should pay close attention to the manner in which risks are allocated in the contract it is considering. Counsel can make a cost assessment based on experience with past litigation. Still another method is to outsource litigation services to local counsel under a fee arrangement that allows the client to budget for litigation costs on a long-term basis. Under some circumstances, the best way of lowering litigation risk is to be prepared to be engaged in a litigation that could have substantial deterrence value.2) The litigation perspective is more cynical than the corporate attorney’s p erspective defined by a much narrower time frame. Corporate attorneys are often left to take a snapshot of the business relationship at a point in time. The litigator, on the other hand, is compelled to view the business relationship like a motion picture: at the beginning, the litigation parties have high expectations; in the middle, the parties are disillusioned and subjected to a sense of injustice; in the end, personal and professional relationships are ruined by mistrust.3) In certain litigation areas, such as personal injury, products liability and class actions, contingency fee arrangements apparently drive the litigation. But in commercial litigation, where contract damages have upper limits and there is no component of pain and suffering, contingency fee arrangements do not drive attorneys to undertake litigation services. After all, time is money to lawyers on contingency who must weigh the prospects of a case against the value of the time needed to achieve it. One exception is that if the purpose of the litigation is to harass and the quality of legal work is not a concern, a young and ambitious lawyer would be willing to work on contingency. In conclusion, it is hard to say that contingency fee arrangements promote a higher percentage of frivolous litigation in the U.S., but it is very likely that a party with logical and rational evidential support will resort to litigation for the settlement of dispute.4) Firstly, counsel can make a cost assessment based on experience with past litigation. The cost of past litigation may provide a benchmark for the costs of any similar future litigation. Secondly, outsourcing litigation services to local counsel under a fee arrangement allows the client to budget for litigation costs on a long-term basis. Thirdly, counsel can determine a priori the circumstances under which the client is prepared to engage in a litigation for the purpose of discouraging other litigations.II. Word DerivationComplete the following sentences with the words given in the brackets. Change the form when necessary.1. burdensome2. litigious3. disillusioned4. invulnerability5. dispassionate6. adornment7. de-emphasis8. ambiguity9. simplistic 10. irrationalityIII. Paraphrasing1. Rewriting: Rewrite the underlined part of each sentence in your own words. 1) To limit litigation risk it is therefore critical for the client to perceive counsel as being not merely a tool to get things done, but as an impersonal and impartial supporter for sound sense and good discretion.2) To the extent that the counsel can persuade the client to take the long view of its business associations, there is a greater prospect that risks can be easily ascertained and prepared for.3) For the most part, however, I would say that most contingency-fee-based lawyers are more penetrating than is generally perceived to be and are more likely to work fora client only when there is a fairly good chance of victory.4) What the corporate client often fails to appreciate is the lesson that even if a party probably has a feeble or untrue case, it is possible for it to begin a legal action.5) The purpose of this kind of litigation is not just about winning based on the facts presented in evidence but about creating heavy burden of high costs which compels a favorable settlement.2. Sentence Transformation: Complete the following sentences based on the structure given.1) The lawyer, therefore, should take a significant first step toward evaluating tangible risks through an evaluation of the personality of the client.2) Assuming the existence of a near perfect flow of material information between client and counsel deriving from a constructive relationship between them, the next source of risk is the litigation environment in which the transaction is taking place.3) One important real or imagined source of unpredictability is the degree of a business’s vulnerability to litigation and therefore its exposure to an unexpected level of litigation-related costs.4) Time is, after all, money even to lawyers on contingency because they must weigh whether the prospect of a substantial recovery and settlement is worthwhile considering the value of the time needed to achieve it.5) The reason why such litigation is often uneconomical is that the litigant’s expenses are absolutely far more than compensatory damages it could ever realistically expect to recover, nevertheless, as a deterrent such actions have a greater value than what can make up for their short-term costs.IV. Translation1. Sentence Translation1)在最糟的情况下，律师被认为是一个惹人讨厌的人，律师和希腊神话中能够预言凶事的卡珊德拉一样能浇灭人们谈生意的一腔热情。

Unit 6 Commercial LitigationLead-inText AI. Reading Comprehension1. Multiple Choice: Choose the best answer to each question based on the information you get from the text.1) B 2) B 3) C 4) D 5) B 6) B 7) D 8) A2. Essay Questions1) Firstly, managing litigation risks entails making a dispassionate assessment of reality. It is critical for the client to establish a constructive relationship with counsel and perceive counsel as an objective and dispassionate advocate for reason and prudence. Secondly, it is important to make a risk assessment at the outset of a transaction. Counsel can easily identify and provide for litigation risks if they prevail upon the client to take the long view of its business associations. Counsel must assess the client‘s transaction partners and their business relationships and abide by the golden rule of contemporary commercial world ―business is business‖. Thirdly, counsel should pay close attention to the manner in which risks are allocated in the contract it is considering. Counsel can make a cost assessment based on experience with past litigation. Still another method is to outsource litigation services to local counsel under a fee arrangement that allows the client to budget for litigation costs on a long-term basis. Under some circumstances, the best way of lowering litigation riskis to be prepared to be engaged in a litigation that could have substantial deterrence value.2) The litigation perspective is more cynical than the corporate attorney‘s perspective defined by a much narrower time frame. Corporate attorneys are often left to take a snapshot of the business relationship at a point in time. The litigator, on the other hand, is compelled to view the business relationship like a motion picture: at the beginning, the litigation parties have high expectations; in the middle, the parties are disillusioned and subjected to a sense of injustice; in the end, personal and professional relationships are ruined by mistrust.3) In certain litigation areas, such as personal injury, products liability and class actions, contingency fee arrangements apparently drive the litigation. But in commercial litigation, where contract damages have upper limits and there is no component of pain and suffering, contingency fee arrangements do not drive attorneys to undertake litigation services. After all, time is money to lawyers on contingency who must weigh the prospects of a case against the value of the time needed to achieve it. One exception is that if the purpose of the litigation is to harass and the quality of legal work is not a concern, a young and ambitious lawyer would be willing to work on contingency. In conclusion, it is hard to say that contingency fee arrangements promote a higher percentage of frivolous litigation in the U.S., but it is very likely that a party with logical and rational evidential support will resort to litigation for the settlement of dispute.4) Firstly, counsel can make a cost assessment based on experience with past litigation. The cost of past litigation may provide a benchmark for the costs of any similar future litigation. Secondly, outsourcing litigation services to local counsel under a fee arrangement allows the client to budget for litigation costs on a long-term basis. Thirdly, counsel can determine a priori the circumstances under which the client is prepared to engage in a litigation for the purpose of discouraging other litigations.II. Word DerivationComplete the following sentences with the words given in the brackets. Change the form when necessary.1. burdensome2. litigious3. disillusioned4. invulnerability5. dispassionate6. adornment7. de-emphasis8. ambiguity9. simplistic 10. irrationalityIII. Paraphrasing1. Rewriting: Rewrite the underlined part of each sentence in your own words. 1) To limit litigation risk it is therefore critical for the client to perceive counsel as being not merely a tool to get things done, but as an impersonal and impartial supporter for sound sense and good discretion.2) To the extent that the counsel can persuade the client to take the long view of its business associations, there is a greater prospect that risks can be easily ascertained and prepared for.3) For the most part, however, I would say that most contingency-fee-based lawyers are more biased than is generally perceived to be and are more likely to work for a client only when there is a fairly good chance of victory.4) What the corporate client often fails to appreciate is the lesson that even if a party probably has a feeble or untrue case, it is possible for it to begin a legal action.5) The purpose of this kind of litigation is not just about winning based on the facts presented in evidence but about creating heavy burden of high costs which compels a favorable settlement.2. Sentence Transformation: Complete the following sentences based on the structure given.1) The lawyer, therefore, should take a significant first step toward evaluating tangible risks through an evaluation of the personality of the client.2) Assuming the existence of a near perfect flow of material information between client and counsel deriving from a constructive relationship between them, the next source of risk is the litigation environment in which the transaction is taking place.3) One important real or imagined source of unpredictability is the degree of a business‘s vulnerability to litigation and therefore its exposure to an unexpected level of litigation-related costs.4) Time is, after all, money even to lawyers on contingency because they must weigh whether the prospect of a substantial recovery and settlement is worthwhile considering the value of the time needed to achieve it.5) The reason why such litigation is often uneconomical is that the litigant‘s expenses are absolutely far more than compensatory damages it could ever realistically expect to recover, nevertheless, as a deterrent such actions have a greater value than what can make up for their short-term costs.IV. Translation1. Sentence Translation1)在最糟的情况下，律师被认为是一个惹人讨厌的人，律师和希腊神话中能够预言凶事的卡珊德拉一样能浇灭人们谈生意的一腔热情。

unit 6 company presentation 商务英语视听说Task 1 A presentation by an HR Manager Script &key:I'd like to welcome all of you here today. First, I'm going to tell you about our company, Business Consultant Services, and the positions 1) we are hiring for. After that, we'll have some time for questions. OK?Business Consultant Services provides 2) business software and consulting services.Business Consultant Services provides 2) business software and consulting services.We started out in 1997. Our head office is in Seattle, U.S., but we have offices all over the world, andwe have approximately 3) 4,000 employees. We have 1,800 clients worldwide. Many of our clientsare 4) large corporations, but we also work with small and medium-sized businesses. Our annual income in 2003 was about 5) 90 million dollars.We're growing 6) pretty fast right now, and a lot of our growth is in southeast Asia. We cameto Thailand in 2000, and we now manage about 7) 29 accounts here. We're opening anotheroffice in the south of Thailand this month. In addition to Thailand, we have a very busy office in China. We're working for an oil company in Singapore, and we're starting 8) g large project for abank in Malaysia.So, this is why we are looking for new employees and why I am here. In fact, this is whywe're all here. We have openings for ...Task 2 Company pro Oracle Script:Ladies and gentlemen, good morning. I am very honored to have the opportunity to address such a distinguished audience. My name is Monica Li and I am in charge of the PR Department of Oracle China. What I'd like to do today is provide you with some general information about Oracle Corporation and its latest development in China. Hopefully, this introduction can help you gain a better understanding of our company.My presentation will be divided into two parts: Oracle and Oracle China. The presentation will last about five minutes. If you have any questions, please feel free to ask me at the end of my presentation.I will start with Oracle, our parent company. Oracle Corporation, the world's largest enterprise software company, was founded in 1977 by Larry Ellison, Bob Miner and Ed Oates. Headquartered in Redwood Shores, California, Oracle employs over 42,000 individuals around the globe and has an annual revenue of 11 billion dollars.In 1989, Oracle formally entered China's market and became the first global software giant to open offices in China. In July 1991, after nearly two years' hard work, Oracle established a wholly-owned company in Beijing-Beijing Oracle Software Systems Co., Ltd.-to better exploit and serve the rapidly growing market here. On August 8th, 2000, Oracle China formally opened its new office in the China World Trade Center in Beijing. This prestigious opening showed the development of Oracle's long-terminvolvement and commitment in the Chinese market. At present, Oracle China has set up branches in Beijing, Shanghai, Guangzhou and Chengdu, providing Oracle's 9i E-Business platform and Oracle E-Business Suite, as well as related consultlnq, education and support services for the Chinese market. By speeding up the localization of products, applications, channels and services, Oracle has realized a continuing and healthy development of its business in China.This is all I want to say about Oracle and Oracle China and I hope this brief introduction has helped shed some light on our company. So, are there any questions you'd like to ask before we move on?Script:Hello, and welcome to Standard Electronics. I'm Geoff Bolton, the Factory Manager in charge of the plant you'll be seeing today. I know you have come a long way today, so we aim to make your tour both interesting and worthwhile. Before we start the tour, I'd like to give you a brief presentation about the company. It will last about 15 minutes and I will be using the flip chart. Since there's quite a lot to cover, I'd be grateful if you'd hold any questions until the end of my talk.As you can see, I've divided up my presentation into three main parts. First of all, we'll run briefly through the history of the company. Secondly, I'll tell you something about our main markets-this is important in understanding the production process. And finally, I'll come to the people-our most important asset.OK! Let's start with the history. Standard Electronics started out as a private limited company when it was first established in 1985 ...Viewing Script:I'm sorry. I'm a bit late ... um ... I'm not exactly sure how to start this ... um ... 1 suppose I should start by telling you something about the Brewery. It's old of course,very old, and ... it was founded in 17 ... 1778. Yes, I think that's right. So it's a very old brewery and ... um ... we use traditional production methods and our products are very, very old ... very traditional. Um ... oh, we also do European type beer and, well, sales have increased a lot over the last year.Of course, we were a family firm. Well, in fact, we still are a family firm. As you know, the present owner is Ralph Barrald ... um ... we continue to run as a family firm and this is important to the corporate image. Well, in fact this is why we're here today to discuss the corporate image and decide if we ... well, if it needs to change. We also have horses ... you may have seen them delivering the beer to the local pubs, yes?Yes, yes ... urn, production has actually dropped a little over the last few years, although profits have actually gone up and that's something we need to discuss ... 1 mean, can we continue as a small, independent brewery?Anyway, that's about it. So ... um ... that's the main question today. So I don't know whether that helps at all, but it's alii can think of really, so I, I'll leave ... 1'11leave ... 1 think that's that; so I'll leave it there, OK? Right.unit 7Script:On November 20, 2000, from Honda Motor Company comes a small, lightweight humanoid robot named A51MO which is able to walk in a manner like a human being's. A51MO stands for "Advanced 5tep in Innovative Moblllty" It is an amazing product which can be helpful to humansas well as be of practical use in society.Compared to Honda's previous walking robot P3 made in 1997, A51MO is smaller, lighterand more people-friendly designed. P3 is 160cm tall and weighs 130kg while A5IMO's height isonly 120cm and its weight is reduced to a mere 43kg. A5IMO's special features include more advanced walking technology, simple operation and an expanded range of arm movement.In December 2005, Honda debuted its new ASIMO model. This model is 10cm taller and 11 kg heavier than the first ASIMO. It can walk alongside its controller, and is able to movecarts and other objects around at will. And, with a newly developed total control system, it can act as a receptionist, or even deliver drinks on a tray. The new ASIMO is also more agilethan its predecessor, as it is able to run at 6km/h, and even turn while running.In December 2005, Honda debuted its new ASIMO model. This model is 10cm taller and 11 kg heavier than the first ASIMO. It can walk alongside its controller, and is able to movecarts and other objects around at will. And, with a newly developed total control system, itcan act as a receptionist, or even deliver drinks on a tray. The new ASIMO is also more agilethan its predecessor, as it is able to run at 6km/h, and even turn while running.。

2021/6/3
Ascot Racecourse is an English racecourse, located in the village of Ascot, Berkshire used for thoroughbred horse racing. It is one of the leading racecourses in the United Kingdom, hosting 9 of the UK's 31 annual Group 1 races, the same number as Newmarket. The course is closely associated with the British Royal Family, being approximately six miles from Windsor Castle, and owned by the Crown Estate.
Henley Regatta
Chelsea Flower Show
Starting up
Grand Prix
Grand Prix (French for Great Prize) may refer to: Competitions Grand Prix (snooker) Grand Prix athletics Grand Prix de Futsal, international futsal competition. Grand Prix gliding Grand Prix tennis tournaments ISU Grand Prix of Figure Skating Volleyball Grand Prix World Grand Prix (darts) Racing Formula One, evolved from Grand Prix motor racing, events are still known as Grands Prix Grand Prix Road Racing, known commonly as MotoGP after its premier class. Grand Prix Chantal Biya, a road bicycle racing event Grand Prix Masters Grand Prix motorcycle racing A1 Grand Prix Speedway Grand Prix (motorcycle speedway)