世纪商务英语Unit 6
- 格式:doc
- 大小:84.50 KB
- 文档页数:9
21世纪大学英语英语课文讲解Unit6(b)Text B Our Changing Lifesty le: Trends and FadsI. Summary of the TextThere had been popular clothing and entertainments all through the passing years, I wondered if you had ever paid attention to the popular characters, or popular life style. T o sum it up, all those “fashionable” could be classified into fads and trends. Fads were momentous; they came and went without leaving a trace. While trends were essential change of real life, it would be the dominating characteristic of the days to co me. In most of the occasions, it was difficult to tell fads from trends, but it would be interesting to observe them.II Text StructurePart I (para.1-3) :gives an overview of ongoing changes in our lifestylePara.1 Lifestyles: Trends and fads are changing very fast.Paras.2-3 Influence: On all aspects of modern life, even people themselvesPart II (para.4-6) :explains short-term unimportant fads and long-lasting influential social trendsPara. 4 Cause: People feel good when they are part of an “in-group”.Para. 5 Difference: Between trends and fads.Para.6 An exciting trend: Euro kids.III. Key Words and Phrases1. Trend: n. a general direction or development 趋势,趋向,倾向The trend of wages is still upward. 工资仍然有提高的趋势。
选择填空题(每题10分,共5题)—How much of a problem meeting the budget?—_______.选择一项:A. The product should finance itselfB. Well, it seems that we underestimated the costsC. You only need a budget increase for the first order反馈你的回答正确解析:本题考核“表达可能性”的交际用语。
选项A表达“该产品可以自筹资金”,选项B 表达“看起来是低估了成本”,选项C表达“只需对首批订单增加预算”。
根据提问“应对预算的问题如何?”,确定答语是查找相关问题,所以答案是B。
正确答案是:Well, it seems that we underestimated the costs—I thought that if I could get your support first, it might make getting approval easier.—_________ .选择一项:A. We will need another four thousand dollars to cover the costB. Well, you've got my support on thisC. You only need a budget increase for the first order反馈你的回答正确解析:本题考核“请求支持”的交际用语。
选项A表达“还需四千美元才能够本”,选项B 表达“我支持此事”,选项C表达“只需对首批订单增加预算”。
根据前句“我认为,如果能先得到您的支持,获批会更为容易”,答语应该表达支持,所以答案是B。
正确答案是:Well, you've got my support on thisThe bottom half shows ______ this money came from.选择一项:A. whereB. whatC. why反馈你的回答正确译文:底部显示的是资金来源。
Unit 6 Production Suggested T eaching PlanText AText-related information1.Production planning 生产计划Production planning is the function of establishing an overall level of output, also called the production plan. A primary purpose of the production plan is to establish production rat es that will achieve management’s objective of satisfying customer demand. Therefore, objectives of production planning are as follows:▪To ensure right quantity and quality of raw material, equipment, etc. are available during times of production;▪To ensure capacity utilization is in tune with forecast demand at all the time.A well-thought production planning ensures that overall production process is streamlined providing following benefits:▪Organization can deliver a product in a timely and regular manner;▪Suppliers can be informed in advance for the requirement of raw materials;▪It reduces investment in inventory;▪It reduces overall production cost.Production planning takes care of two basic strategies: product planning and process planning. Production planning is done at three different time dependent levels i.e. long-range planning dealing with facility planning, capital investment, location planning, etc.; medium-range planning deals with demand forecast and capacity planning and lastly short-term planning dealing with day-to-day operations.The production planning process typically begins with an updated sales forecast covering the next 6 to 18 months. Any desired increase or decrease in inventory or backlog levels can be added or subtracted, resulting in the production plan. However,the production plan is not a forecast of demand. It is planned production, stated on an制定生产计划的主要目的就是确定生产率,从而满足顾客的需求。
新视野商务英语视听说unit6答案1、—______ is it from your home to the bookstore?—About 15 kilometers.()[单选题] *A. How far(正确答案)B. How muchC. How longD. How many2、The children ______ visiting the museum. [单选题] *A. look overB. look forward to(正确答案)C. look forD. look after3、You should take the medicine after you read the _______. [单选题] *A. linesB. wordsC. instructions(正确答案)D. suggestions4、( ) What _____ fine weather we have these days! [单选题] *A. aB. theC. /(正确答案)D. an5、I will _______ from Hunan University next year. [单选题] *A. learnB. studyC. graduate(正确答案)D. come6、I don’t like playing chess. It is _______. [单选题] *A. interestingB. interestedC. boring(正确答案)D. bored7、- I haven't been to Guilin yet.- I haven t been there, ______. [单选题] *A. tooB. alsoC. either(正确答案)D. neither8、The story has _______ a lot of students in our class. [单选题] *A. attracted(正确答案)B. attackedC. appearedD. argued9、_____, Martin can reach the branch of that tall tree at the gate. [单选题] *A. As a short manB. Being shortC. As he is shortD. Short as he is(正确答案)10、91.—Do you live in front of the big supermarket?—No. I live ________ the supermarket ________ the post office. [单选题] *A.across; fromB.next; toC.between; and(正确答案)D.near; to11、1——May I help you? You seem to be having some problems.——_______ , thanks. Ithink I can manage. [单选题] *A. All rightB. No problemC. It’s all right(正确答案)D. There’s no way12、--Mom, I will not eat fast food this year. Believe me.--If you make a _______, you must keep it. [单选题] *A. jokeB. noiseC. mistakeD. promise(正确答案)13、95--Where and when _______ you _______ it? [单选题] *A. did; buy(正确答案)B. do; buyC. have; boughtD. will; buy14、It ______ me half an hour to return to school.()[单选题] *A. takes(正确答案)B. spendsC. costsD. brings15、—______ Tom play the piano?—Yes, very well. ()[单选题] *A. Can(正确答案)B. MayC. MustD. Should16、What lovely weather,()? [单选题] *A.is itB. isnt it(正确答案)C. does itD.doesn’t it17、Modern plastics can()very high and very low temperatures. [单选题] *A. stand(正确答案)B. sustainC. carryD. support18、Many people prefer the bowls made of steel to the _____ made of plastic. [单选题] *A. itB. ones(正确答案)C. oneD. them19、—When are you going to Hainan Island for a holiday? —______ the morning of 1st May.()[单选题] *A. InB. AtC. On(正确答案)D. For20、The manager was quite satisfied with his job. [单选题] *A. 担心的B. 满意的(正确答案)C. 高兴的D. 放心的21、She was seen _____ that theatre just now. [单选题] *A. enteredB. enterC. to enter(正确答案)D. to be entering22、How many subjects are you _______ this year? [单选题] *A. takesB. takeC. taking(正确答案)D. took23、I often _______ music from the Internet. [单选题] *A. download(正确答案)B. spendC. saveD. read24、20.Sometimes it often rains ________ in my hometown in summer. [单选题] * A.heavyB.hardlyC.heavily(正确答案)D.strongly25、My brother is too shy. He _______ speaks in front of lots of people. [单选题] *A. alwaysB. usuallyC. seldom(正确答案)D. sometimes26、The language school started a new()to help young learners with reading and writing. [单选题] *A. course(正确答案)B. designC. eventD. progress27、Could you please ______ why you can’t come to attend the meeting? [单选题] *A. explain(正确答案)B. understandC. giveD. reach28、_____ the plan carefully,he rejected it. [单选题] *A. To have consideredB.To considerC. Having considered(正确答案)D. Considering29、( ) .Would you please ______me the gifts from your friends? [单选题] *A.to showB. showingC. show(正确答案)D. shown30、I _______ seeing you soon. [单选题] *A. look afterB. look forC. look atD. look forward to(正确答案)。
Unit 6 Public RelationsTeaching Aim1.Cognitive Information(认知信息):Public Relations;Methods for Public Relations2Language Focus(内容重点)— Key Words:Ⅰ.positive, hoax, victim, specialize, recommendation, strength, hospitality, convention, standard, briefing, video, demonstrate;Ⅱ.labor union, politician, feature, corporate, survey, lobby, vote, expansion— Phrases:Ⅰ.follow up on, take action, take to, place emphasis on, look to, roll out, treat ...to;Ⅱ.keep up with— Word Study:fake, integrate, emphasis, release, r ecommend— Useful Structures:fall under the umbrella of ...more than twice as likelyroll out the red carpet for ...serve the needs of ...— Grammar:The Use of Pronouns3Communicative Skills(交际技能)— Expressions:Expressions at a Hotel— Reading:Hotel Brochures— Basic Writing:Telephone MessagesReading IBackground Information1.Overview of public relationsPublic relations (PR) is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.An earlier definition of public relations, by The first World Assembly of Public Relations Associations, held in Mexico City, in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest."[1]Others define it as the practice of managing communication between an organization and its publics Public relations describes the various methods a company uses to disseminate传播messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community.The point of public relations is to make the public think favorably about the company and its offerings,待出售的产品上市的股票.Commonly used tools of public relations include news releases, press conferences,speaking engagements, and community service programs.Although advertising is closely related to public relations —as it too is concerned with promoting and gaining public acceptance for the company’s products —the goal of advertising is generating sales, while the goal of public relations is generating good will.The effect of good public relations is to lessen the gap between how an organization sees itself and how others outside the organization perceive it.Public relations involves two-way communication between an organization and its public.It requires listening to the constituencies (拥护者,顾客)on which an organization depends as well as analyzing and understanding the attitudes and behaviors of those audiences.Only then can an organization undertake an effective public relations campaign.Many small business owners elect to handle the public relations activities for their own companies, while others choose to hire a public relations specialist.Managers of somewhat larger firms, on the other hand, frequently contract with external public relations or advertising agencies to enhance their corporate image(企业形象).But whatever option is chosen, the head of a company is ultimately responsible for its public relations.2. Public relations versus advertisingPublic relations and advertising are two industries that are very different even though they’re commonly confused as being one and the same.The following ten properties (性质属性)just scratch the surface(只做了肤浅的研究)of the many differences between advertising and public relations.Paid Space or Free CoverageAdvertising:The company pays for ad space.You know exactly when that ad will air 广播or be published.Public Relations:Your job is to get free publicity宣传for the company.From news conferences to press releases, you’re focused on getting free media exposure for the company and its products/services.Creative Control Vs.No ControlAdvertising:Since you’re paying for the space, you have creative control on what goes into that ad.Public Relations:You have no control over how the media presents your information, if they decide to use your info at all.They’re not obligated 有义务的to cover 报道采访your event or publish your press release just because you sent something to them.Shelf Life保存期限保质期Advertising:Since you pay for the space, you can run your ads over and over for as long as your budget allows.An ad generally has a longer shelf life than one press release.Public Relations:You only submit 递交a press release about a new product once.You only submit a press release about a news conference once.The PR exposure you receive is only circulated 传播once.An editor won’t publish your same press release three or four times in their magazine.Wise ConsumersAdvertising:Consumers know when they’re reading an advertisement they’re trying to be sold a product or service.Public Relations:When someone reads a third-party article written about your product or views coverage of your event on TV, they’re seeing something you didn’t’t pay for with ad dollars and view it differently than they do paid advertising.Creativity or a Nose for News新闻敏感Advertising:In advertising, you get to exercise your creativity in creating new ad campaignsand materials.Public Relations:In public relations, you have to have a nose for news and be able to generate buzz流传谣传through that news.You exercise your creativity, to an extent, in the way you search for new news to release to the media.In-House or Out on the TownAdvertising:If you’re working at an ad agency, your main contacts接触人,联系人are your co-workers and the agency’s clients.If you buy and plan ad space on behalf of代表the client, then you’ll also interact with media sales peoplePublic Relations:You interact with the media and limited to in house内部的communications.You’re in constant touch with your contacts at the print publications and broadcast media.Target Audience目标客户or Hooked EditorAdvertising:You’re looking for your target audience and advertising accordingly.You wouldn’t advertise a women’s TV network in a male-oriented sports magazine.Public Relations:You must have an angle and hook editors to get them to use information for an article, to run 登出a press release or to cover your event.Limited or Unlimited ContactAdvertising:Some industry pros职业的;专业人员have contact with the clients.Others like copywriters or graphic designers美术设计员,美编in the agency may not meet with the client at all.Public Relations:In public relations, you are very visible to the media.PR pros aren’t always called on拜访for the good news.If there was an accident at your company, you may have to give a statement 声明or on-camera 拍摄的,录制的interview to journalists.You may represent your company as a spokesperson at an event.Or you may work within community relations公众关系服务机构to show your company is actively involved in good work and is committed to the city and its citizens.Special EventsAdvertising:If your company sponsors an event, you wouldn’t want to take out an ad giving yourself a pat赞扬鼓励on the back for being such a great company.This is where your PR department steps in插手介入.Public Relations:If you’re sponsoring an event, you can send out a press release and the media might pick it up.They may publish the information or cover the event.Writing StyleAdvertising:Buy this product! Act now! Call today! These are all things you can say in an advertisement.You want to use those buzz words行话套话to motivate people to buy your product.Public Relations:You’re strictly writing in a no-nonsense严肃的news format格式.Any blatant公然的露骨的俗丽的commercial messages商业广告in your communications消息;信息are disregarded by the media.3. Goals of public relationsSome of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image.Studies have shown that consumers often base their purchase decisions on a company’s reputation, so public relations can have a definite impact on sales and revenue.Public relations can be an effective part of a company’soverall marketing strategy.In the case of a for-profit company, public relations and marketing should be coordinated to be sure they are working to achieve the same objectives.Another major public relations goal is to create good will for the organization.This involves such functions as employee relations, stockholder and investor relations, media relations, and community relations.Public relations may function to educate certain audiences about many things relevant to the organization — including the business in general, new legislation, and how to use a particular product —as well as to overcome misconceptions误解,错误想法,错误印象and prejudices.For example, a nonprofit organization may attempt to educate the public regarding a certain point of view, while trade associations贸易协会;商业团体may undertake educational programs regarding particular industries and their products and practices.4. Areas of public relationsPublic relations is a multifaceted 多层面的activity involving different audiences as well as different types of organizations, all with different goals and objectives.As a result, there are several specific areas of public relations.Product public relations Public relations and marketing work together closely when it comes to promoting a new or existing product or service.Public relations plays an important role in new product introductions by creating awareness知名度, differentiating the product from other similar products, and even changing consumer behavior.Public relations can help introduce new products through staging a variety of special events and handling sensitive situations.Public relations is often called on to 用来give existing products and services a boost推动宣扬by creating or renewing visibility可见性;清晰程度.Public relations can interest the media in familiar products and services in a number of ways, including holding seminars研讨会for journalists, staging a special media day, and supplying the media with printed materials ranging from “backgrounders”政府官员举行的记者招待会;提供背景资料的简报或报告(in-depth news releases)to booklets and brochures.Changes in existing products offer additional public relations opportunities to focus consumers’ attention.An effective public relations campaign can help to properly position a product and overcome negative perceptions on the part of the general public.•Employee relations Employees are one of the most important audiences a company has, and an ongoing public relations program is necessary to maintain employee good will as well as to uphold the company’s image and reputation among its employees.The essence of a good employee relations program is keeping employees informed and providing them withchannels of communication to upper levels of management.A range of communicationdevices were used, including a monthly tabloid文摘;摘要and magazine, a quarterly videomagazine, local newsletters (定期出版的)时事通讯, bulletin boards布告栏;公告板and a call-in电话点播telephone service.Suggestion systems are another effective way to improveemployee management communications.Other public relations programs focusing onemployees include training them as company public relations representatives; explainingbenefits programs福利计划to them; offering them educational, volunteer, and citizenshipopportunities; and staging special events such as picnics or open houses家庭招待会,开放参观日for them.Public relations can also play a role in recruiting new employees; handlingreorganizations重组整顿, relocations, and mergers; and resolving labor disputes劳动争议;劳资纠纷Financial relations Financial relations involves communicating not only with a company’s stockholders, but also with the wider community of financial analysts财务分析员and potential investors.An effective investor relations股东关系plan can increase the value of a company’s stock and make it easier to raise additional capital.In some cases special meetings with financial analysts are necessary to overcome adverse 不利的publicity, negative perceptions about a company, or investor indifference.A tour of a company’s facilities may help generate interest among the financial community金融界;财经界.Mailings and ongoing communications can help a company achieve visibility among potential investors and financial analysts.Annual reports and stockholder meetings are the two most important public relations tools for maintaining good investor relations.Some companies hold regional or quarterly meetings in addition to the usual annual meeting.Other companies reach more stockholders by moving the location of their annual meeting from city to city.Annual reports can be complemented by quarterly reports and dividend check股利支票inserts插页.Companies that wish to provide additional communications with stockholders may send them a newsletter or company magazine.Personal letters to new stockholders and a quick response to inquiries insure an additional measure of good will信誉好意.Community relations A comprehensive, ongoing community relations program can help virtually any organization achieve visibility as a good community citizen and gain the good will of the community in which it operates.Banks, utilities公用事业, radio and television stations, and major retailers are some of the types of organizations most likely to have ongoing programs that might include supporting urban renewal城市重建;都市美化, performing arts programs, social and educational programs, children’s programs, community organizations, and construction projects.On a more limited scale, small businesses may achieve community visibility by sponsoring local sports teams or other events.Support may be financial or take the form of employee participation.Organizations conduct a variety of special programs to improve community relations, including providing employee volunteers to work on community projects, sponsoring educational and literacy文化programs, staging open houses and conducting plant tours, celebrating anniversaries, and mounting special exhibits.Organizations are recognized as good community citizens when they support programs that improve the quality of life in their community, including crime prevention, employment就业, environmental programs, clean-up and beautification, recycling, and restoration.Crisis communications Public relations practitioners become heavily involved in crisis communications whenever there is a major accident or natural disaster affecting an organization and its community.Other types of crises involve bankruptcy, product failures, and management wrongdoing.In some cases, crises call for an organization to become involved in helping potential victims; in other cases, the crisis may require rebuilding an organization’s image The main objective of such a plan is to provide accurate information quickly in order to reduce uncertainty.Government and political relations Public relations in the political arena covers a wide range of activities, including staging debates, holding seminars for government leaders, influencing proposed legislation, and testifying before a congressional committee.Political candidates engage in public relations, as do government agencies at different levels.Trade associations and other types of organizations attempt to block unfavorable legislation and support favorable legislation in a number of ways.Public relations in the public interest Organizations attempt to generate good will and positionthemselves as responsible citizens through a variety of programs conducted in the public interest.Some examples are environmental programs (including water and energy conservation)and antipollution programs.Health and medical programs are sponsored by a wide range of nonprofit organizations, healthcare providers, and other businesses and industries.Other programs offer political education, leadership and self-improvement, recreational activities, contests, and safety instruction.Consumer education Organizations have undertaken a variety of programs to educate consumers, building good will and helping avoid misunderstandings in the process.Opportunities for educating consumers might include sponsoring television and radio programs, producing manuals and other printed materials, producing materials for classroom use, and releasing the results of surveys.In addition to focusing on specific issues or industries, educational programs may seek to inform consumers about economic matters and business in general.Other public relations programs Other types of programs that fall under the umbrella of public relations include corporate identity programs, ranging from name changes and new trademarks to changing a company’s overall image.Special events may be held to call attention to an organization and focus the public’s good will.These include anniversary celebrations, events related to trade shows, special exhibits, or fairs and festivals.Speakers bureaus and celebrity spokespersons are effective public relations tools for communicating an organization’s point of view.Speakers bureaus may be organized by a trade association or an individual company.The face-to-face communication that speakers can deliver is often more effective than messages carried by printed materials, especially when the target audience is small and clearly defined.New Words and Expressions1. All these activities fall under the umbrella of public relations:All these activities belong to public relations.The word “umbrella” represents a single organization, or idea, etc., that covers a lot of different things.2. For many companies, public relations is the fastest-growing element of the promotional mix:For many companies, public relations as a method to promote sale is developing very fast.“Mix”is used figuratively here to refer to the various methods a company employs to promote its sales volume.3. have a big edge over:have a great advantage over.4.Consumers are more than twice as likely to buy ...:Consumers are almost certain to buy ...again and again.5.Diet Pepsi:There are various kinds of Pepsis to suit different customers.Diet Pepsi is a kind of Pepsi Cola catering to the needs of weight watchers.It doesn't have sugar in it.6.the Food and Drug Administration:The Food and Drug Administration (FDA)is the agency of the US Department of Health and Human Services that oversees the safety of foods, drugs, cosmetics, and medical devices.7....took to airwaves on news programs and talk shows to explain ...:began to go on TV or radio news programs and talk shows to explain ...8.airwaves:radio waves.(无线电波)9.talk show:a radio or television program in which the host or hostess discusses various topics or interviews well-known figures of the society.(脱口秀;座谈节目)10.that ran in major newspapers:that was printed in major newspapers.11.publicity and litigation seekers who had faked their claims:people who fabricated the charges to demand compensations either for the purpose of seeking public attention or simply wanting to engage in a lawsuit with the company.12.Highly regarded companies have a three-to-one advantage in attracting talented employees:Companies with a good reputation are more likely to attract talented employees than those with an ill reputation.13.press relations:process of communicating with reporters and editors from newspapers, magazines, and radio and television networks and stations.14.red carpet:roll of red carpet laid out for the reception of an important visitor, e.g..:They gave the visiting president red carpet treatment.(隆重接待某人)15.Companies roll out the proverbial red carpet for these media figure, treating them to ...interview with company leaders:Companies treat these editors and reporters very well.They let them live in luxury hotel rooms at conference time, show them around their factories and interview company leaders.Note the expression “roll out the ...red carpet”is used metaphorically to mean “treat ...very well”.16.hospitality suite:set of rooms in a hotel reserved for the use of special guests free of charge, etc.(迎宾套间)17.press release:brief statement or video program released to the press announcing new products, management changes, sales performance, and other potential new items;also called news release.18.press conference:a meeting where reporters from newspapers are invited to hear a statement of something important.(记者招待会;新闻发布会)19.press briefing:a meeting at which companies give information to people from the media about something they are about to do.(信息发布会)Language and Culture Focus1. positive adj.1)leading to practical action; constructive 积极的;有益的;建设性的antonym:negative 【例句】positive advice/answerpositive thinkingpositive attitude towards lifepositive criticism/feedbackHow can we resolve this issue in a positive way?2)(of/about)having no doubt; sure 确信的;有把握的【例句】It seemed unlikely to me, but she seemed absolutely positive of/about it.Are you positive that you’ve never seen that man before?3)leaving no possibility of doubt; definite 明确的;确定的【例句】positive proof/evidence/identification 确凿的证据/确切的身份证明It’s no use giving the police all these vague times and dates; they need something positive to go on.These fingerprints are positive proof/proof positive that he used the gun.[相关词]positively:adv.积极地;肯定地;有把握地;明确地【例句】think positivelyShe said quite positively that she would come, and we were all surprised when she didn’t.[相关搭配]positive pole:(磁铁的)北极;(电的)正极;阳极a positive charge:正电荷positive role model:正面的榜样2. fall under the umbrella of:to be included in; to be in the category of 在……范围内;从属于【例句】The two colleges both fall under the umbrella of the University of London, although they are technically universities in their own right.There are obviously other crimes which occur that could fall under the umbrella of “domestic”crimes, such as murder, attempted murder, or home invasion.3. For many companies, public relations is the fastest-growing element of the promotional mix.【参考译文】对大多数公司而言,加强公共关系是促销手段中发展最快的一种。
Unit 6 Appointments and ArrangementsPart A Intensive ListeningPhoneticsDirections: Y ou’ll hear one word read from each group. Repeat for the first time you hear. Then listen again and tick them out (√)(1) a. high b. hide c. hate d. made(2) a. pub b. part c. part d. pet(3) a. mug b. mud c. mark d. march(4) a. but b. bark c. bar d. bat(5) a. hunt b. heart c. hat d. hurt2 . Directions:Y ou’ll hear eight sentences. Repeat for the first time you hear. Pay attention to the stresses and tones, Then listen again and write them down. Check your answers when you listen for the third time⏹(1)I’d like to arrange a meeting to discuss our new order sometime next week.⏹(2)Y ou’ll be having a lunch meeting with the department managers tomorrow.⏹(3) Could you please put off the negotiation to Tuesday July 21’st?⏹(4)The meeting is scheduled at 3 o’clock this afternoon in the conferenceroom.⏹(5)Could we meet and discuss the natter in detail?⏹(6)I’m calling about Wednesday’s appointment we made yesterday.⏹(7)Let’s draw up an agenda for our discussions together.⏹(8)I’m sorry I won’t be able to afford any time on the moring of next Friday. Part B Extensive ListeningDialoguesDirections: Y ou’ll hear 5 short dialogues in this section. At the end of each dialogue, one question will be asked. Each dialogue and question will be spoken only once. Mark the best answer for each question.W: I’d like to make an appointment to see you tomorrow. What time would you be available?M: I’ll be giving a presentation in the morning. So maybe any timebetween two and four in the afternoon.1.Q: What is the probable time for the speakers to meet?A: Nine o’clock in the morning.B. Twelve o’clock at noon.C. Three o’clock in the afternoonD. Half past four in the afternoon.2. W:Are you free on Thursday?M:I’m afraid I’m pretty booked up on Thursday. What about Friday?Q:What does the man mean?A: He can’t meet her on Thursday because he has to buy some books.B: He can’t meet her on Thursday because he has other appointments.C: He is willing to meet her on ThursdayD: He doesn’t want to meet her at all.3. W:I think we should give ourselves a day off. Why don’t we go for a picnic?M: It’s fun having some contact with the nature.Q: What does the man think of going for a picnic?A. He dislike the planB. He likes the plan.C, He is indifferent to the plan. D. He finds it not interesting.4. M: I need to call Mr. Clark in the Sydney office at ten their time. Do you know thetime difference?W: It’s two hours earlier in Sydney.Q: What time should the man place the call?A. At two o’clock.B. At eight o’clockC. At ten o’clock.D. At twelve o’clock.5. M: Today is Monday. Am I supposed to meet Linda tomorrow?W: No, sir. It’s the day after tomorrow.Q: What day is the man supposed to meet Linda?A: Monday. B. Tuesday.Conversation1Planning a visit to LondonWords and Expressionsdigital adj.数字的routine meeting 例会call in 来访make a note of sb.做笔记Useful Sentences1.Can you put me through to…,please?2.Can we make it…?3.Would the morning of next Friday suit you?4.That’s fine by me.5.I’d like to make an appointment to see…6.When do you think you could arrange the meeting?7.What is the most convenient time for you?8.There is nothing special on your schedule tomorrow morning.C. Wednesday.D. Thursday.Directions: Listen to the conversation and complete the following exercises. Jennifer: Good morning. Marketing Department, how can I help you?Frank: Hi, is that you, Jennifer? This is Frank Green.Jennifer: Oh, hello Frank. Nice to hear from you. How are you doing these days? Frank: I’m doing well. Listen. I’m coming to London in October and I’d like to call in to discuss the marketing of the digital camera SK36. Jennifer: Great. When are you planning to come?Frank: Well, I’m visiting someone in Paris on the 13thand 14th .I thought I’d fly to London on the evening of the 14th.Would the 15th be OK? Jennifer: Let me check my schedule. Right. Here we are. Er…yes! I’m free onthe 15th.Frank: Thursday, the 15th.would the morning suit you?Jennifer: Y es, that would be fine.Frank: Shall we say nine o’clock?Jennifer: Can we make it half past nine? The routine meetingfinishes at 9:00,just in case…Frank: Oh, yes. That’s fine by me. I’m seeing someone in theafternoon, and I can book my flight back to New Y ork for thatevening. But I’ll have to go to Sydney for a trade fair after theweekend. Well, nice talking to you, Jennifer. I ’ll see you on the15th at 9:30.Jennifer: See you then, bye.Section AChoose the answer to each of the following questions.1.What’s the purpose of Frank’s visit to London?A. Visiting colleagues.B. Inspecting business operation.C. Working on a marketing plan.D. Selling digital cameras.2. Where is Frank usually based?A. London.B. New Y orkC. ParisD. Sydney.3. On what day will Frank arrive in London?A. Friday.B. Thursday.C. Wednesday.D. Tuesday.4.How many nights does Frank plan to stay in London?A. Not mentioned.B. One.C. Two.D. Three.5.What will Jennifer being doing before her meeting with Frank in the morning?A. Attending a regular meeting.B. Meeting a client.C. Two.D. Nothing, she is free.Section BListen to conversations again and fill in the blanks with thewords you hear.Frank will visit someone in Paris on the 13th and 14th inOctober. He plans to call in Jennifer’s office in London todiscuss the marking of the digital camera SK36 on Thursdaythe 15th.After seeing someone in the afternoon the same day,he is leaving for New Y ork that evening.Conversation 2A Five-day VisitW ords and ExpressionsTentative adj.暂定的Itinerary n行程。
40 Unit 6 网上商务 Background knowledge Electronic business Definition Electronic Business, or "e-Business", may be defined broadly as any business process that relies on an automated information system. Today, this is mostly done with Web-based technologies. The term "e-Business" was coined by Lou Gerstner, CEO of IBM. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. In practice, e-business is more than just e-commerce. While e-business refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems. E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these.
Subsets Applications can be divided into three categories: 1. Internal business systems: ⊙ customer relationship management ⊙ enterprise resource planning ⊙ document management systems ⊙ human resources management 2. Enterprise communication and collaboration: ⊙ VoIP ⊙ content management system ⊙ e-mail ⊙ voice mail ⊙ Web conferencing 3. Electronic commerce: business-to-business electronic commerce (B2B) or business-to-consumer electronic commerce (B2C) ⊙ internet shop ⊙ supply chain management ⊙ online marketing Models When organizations go online, they have to decide which e-business models best suit 41
their goals. A business model is defended as the organization of product, service and information flows, and the source of revenues and benefits for suppliers and customers. The concept of e-business model is the same but used in the online presence. The following is a list of the currently most adopted e-business models: ⊙ E-shops ⊙ E-procurement ⊙ E-malls ⊙ E-auctions ⊙ Virtual Communities ⊙ Collaboration Platforms ⊙ Third-party Marketplaces ⊙ Value-chain Integrators ⊙ Value-chain Service Providers ⊙ Information Brokerage
Classification by provider and consumer Roughly dividing the world into providers/producers and consumers/clients one can classify e-businesses into the following categories: ⊙ business-to-business (B2B) ⊙ business-to-consumer (B2C) ⊙ business-to-employee (B2E) ⊙ business-to-government (B2G) ⊙ government-to-business (G2B) ⊙ government-to-government (G2G) ⊙ government-to-citizen (G2C) ⊙ consumer-to-consumer (C2C) ⊙ consumer-to-business (C2B)
Reading Skill Focus 1. I found, to my surprise, that the real key to writing a good paper is to have a passion for the things about which you are writing. 2. From these statistics and from personal experience it is evident that no one is unaffected by cancer. 3. There are many stereotypes about the character of people in various parts of the United States. 4. D
Comprehensive Reading
大家e起来上网购物 1 即使是最狂热的购物者也有出师不利的日子:你找不到想买的东西,每个在你后面的人都好像故意要撞你,而你的双腿从臀部痛到脚趾。这些时候,以便利而广受赞誉的网上购物听来是个更好的选择。 42
2 但是就像在现实世界买廉价品的购物者一样,网上购物者也应该明白,在享有电子商务方便省事的同时,也要承担风险。通常最令人担忧的是无法看见在另一端进行交易的对象。到网上购物的人仅仅带着信用卡,其余都得凭想象,因此必须遵循某些原则。 3 了解交易的对象是网上购物的金科玉律。第一步是确定对方是合法的公司,销售方式叙述详尽,并有安全措施,而进入这种网站应该相当容易。 4 买方也应该仔细留意交易的条款及条件,例如是否要负担额外的运送费。当然,最重要的是该公司必须保证能对消费者的个人资料和信用卡号码进行保密。否则,最后你被收取的费用可能会高出你的意料。 5 并非所有的网上交易都通过虚拟商店来完成。网络上的拍卖运作方式大抵与一般的拍卖无异,但有更长的拍卖期限。交易物品的信息会登在举办拍卖的网站,每个人都可以在规定期限内竞标。顺利得标者会以电子邮件通知,再依事先约定的方式付款及取货。 6 举办拍卖的网站有两种:企业对人的交易及人对人的交易。前者,网站拥有待价而沽的物品并收取拍卖所得;后者则只提供卖方直接销售物品给顾客的方法。 7 对其他形式的网络购物来说,信用卡是最安全且最方便的付款方式,但在人对人的交易中,卖方可能不愿意接受这种方式,而要求买方先行付清货款或支票才交货。在这种情况下,某些网站会建议使用一种“委托契约”(由第三者负责整件交易)的模式,另加收约货品价格5%的费用。 8 几乎所有商品都能在网上购得,只要处理得当,网络购物会是除了在商家间奔波之外的另一个令人满意的选择。所以,安靠椅背,开机上网!要锻炼身体,请去健身房报到吧! Language points 1. e-commerce: the business of buying and selling goods and services on the Internet电子商务 E.g. E-commerce has been a burgeoning industry in last five years. 电子商务在近五年来蓬勃发展。 I am excited and interested in the idea of developing business relationships through e-commerce. 我对通过电子商务发展商业关系的理念很感兴趣。 2. auction: An auction is the process of buying and selling goods by offering them up for bid, taking bids, and then selling the item to the winning bidder. 拍卖是一种通过众多买主的竞价,实现现货交易的一种买卖方式。 E.g. How much did the painting go for at the auction? 这幅画在拍卖中值多少钱? At the art auction, Van Gogh’s paintings were considered to be the cream of the crop and received the highest bids. 在艺术品拍卖会上,梵高的油画被认为是最出众的,拍卖价格也最高。 3. make a bid: to make an offer of a particular amount of money for something which is for sale 竞标,投标,出价 E.g. No other buyers make bid higher than this price. 没有别的买主的出价高于此价。 Information about items for sale is posted on an auction site and anyone can make a bid within the stipulated time. 交易物品的信息会登在举办拍卖的网站上,任何人都可以在规定期限内竞标。