bec高级精讲班讲义

BEC高级精讲班第1讲讲义Vocabulary study --- research学习重点1．Course orientation2．Vocabulary study --- research3．Describing work roles4．Report Writing5．HomeworkI. Course Orientation1. 本课程采用经济科学出版社出版的《新编剑桥商务英语（高级）学生用书》（第二版）。

该书的第二版是专门针对BEC商务英语考试大纲做出更改后专门编写的，内容既与考试相关，更与现代商务活动息息相关，对你在商务领域大有帮助。

2. 网上课程共计20讲，其中前16讲针对学生用书的每一个单元展开，后4讲则针对考试内容进行讲解。

3. 那些并没有准备参加考试的同学也不必担心，因为课程还会为大家带来大量原版商务文章，让网上学习更贴近现代生活和工作状态。

课程还会穿插介绍英语学习方法，包括单词的科学学习方法、基础语法知识等。

如果你想多了解商务知识，这一课程一定非常适合你。

4. 同时，如果你准备参加商务英语证书的考试，那么本课程还会为你的应试打下坚实基础。

你将有机会在网上课堂进行专门针对考试的写作、阅读训练、听力练习及口语指导。

5. 本课程还有一大优势，那就是我们会在课后为学生布置一些作业，并会为你进行在线答疑，使你的商务英语学习如影随形。

Describing work rolesII. Vocabulary Study名词分为可数名词和不可数名词两大类。

---不可数名词：中国学生常用又常会出错的是information, advice, furniture, equipment以及feedback.information [uncountable] 信息I need more information.我需要更多的信息。

The book contains information about a wide variety of subjects. 这本书中囊括的话题范围广泛。

BEC高级精讲班第5讲讲义Home work review学习重点1． Homework review2． Vocabulary study3． Exhibiting at a trade fair4． Replying to an enquiry5． HomeworkI. Homework reviewOver the 25-year period considered, the United Kingdom has always had prices higher than both France and Germany, except for the early/mid 1980’s and during the early 1990’s when French prices were higher.Over the 25 years, the United Kingdom prices have varied dramatically, peaking at about 24% in 1976. But through several fluctuating rises and falls, they have progressively come down, closing in 1994, at around 5% and rising only slightly 实用文档the next year, lower than the French.French and German prices have always varied only slightly from each other within a maximum range of 12%, with French prices staying higher than German prices from 1972 onwards. The French prices fluctuated between 4% (1971) to 12% (1984), ending higher than the UK. In contrast, German prices are generally the lowest ones in the three countries. The prices were below 7% during the 25 years.2. Exercise 2, 3, 4 and 5 of Self-study Unit 2b.Exercise 2(1) launch a takeover bidrock verb[transitive]a) to make the people in a place or organization feel very shocked - used in news reports 新闻用语：让人感到震惊ￚsynonym shake实用文档The scandal rocked the nation. 这次丑闻震惊了这个国家。

BEC高级口语一、你的第一个任务：提问摘串TRACY备注：请你花1－2个小时的时间，将BEC高级口语考题中从P1到P3的提问中所有“串儿”摘到你的串儿口袋书里——此乃磨刀不误砍柴工也。

二、你的第二个任务：把下面这几个几乎必问的自我介绍类问题，彻底准备好，答案要100%准确。

你可以参考下文的示范回答，更可以到搜索自己想了解的内容。

切忌：自己写的答案并不可靠，因为，它的前提是你的写作水平要高于口语水平啊，呵呵。

所“我的梦想是成为管理咨询顾问”这样的一个内容，你可以输入google“串儿”。

当然，google校对并不是很容易掌握的，不过，就算你遇到困难，你也是在练习你的英文阅读啊！而且，只要坚持，试验个几十次你就能大致掌握这种方法了。

PART 1自我介绍类的话题PERSONAL INFORMATION（TRACY备注：仅供参考，大家尽可以有自己的回答方法。

）1.What’s your name?a)My name is SU Chao.为对方着想2.Where are you from?a)My hometown is Xian, but presently I’m studying/working in Beijing. 可以提到自己的学校b)My hometown is Beijing, and presently I’m studying in XX Uni versity.3.Do you work or are you a student?a)I’m a student. I’m doing XX（专业名） in XX（学校名）。

b)I work for a small trading company. I’m a sales representative.先扣题再解释c)I’m between jobs at the moment. I quit my job XX ago to concentrate on English studies. After t histest, I’ll look around to see what suits me.词串的作用4.How do you think about your major or work?a)On one hand, I’ve always enjoyed studying English, because I find it very interesting to learnwestern history and culture. But on the other hand, I quite worry about my career path because in my opinion, English major means no major unless I want to work as an English teacher or editor, hehe. So, I’ve been eager to improve myself in other areas, such as business English, or Computer skills. 辨证+例子b)I don’t really like it because it’s very boring, for example, sometimes we are required to checknumbers for a whole day. In addition, I don’t think I’m very good at math and logic. So, I’m eager to acquire some other skills, such as business English. 例子，图形化c)Finance s ounds like a very prospective subject, but it’s really not my cup of tea. I’m not very goodat math and logic, and the numbers and mathematical models really give me headaches. So, I’ve decided not to do anything related to financial analysis after graduation. 对比d)I find it a very challenging major. For example, the JAVA language is really hard for me.Sometimes I spend a whole day looking for a bug. It’s terrible, isn’t it? 图形化e)XX is often described as a “comfortable” major because our compulsory subjects such as XX andXX, all seem to be a lot easier than the courses in other majors like computer or engineering.However, I really worry if the ease in studies today may become the difficulty in job hunting tomorrow! So, I guess I have to study harder to make myself more competitive. 对比5.Could you tell me about your ambitions for the future?a)Well, my immediate career goal after obtaining the Bachelor’s Degree is joining an internationaltelecommunications company, for instance, Hua Wei, or Nokia, to work as a telecommunications products sales. And then, I want to advance myself to senior sales management positions. 按时间为序的逻辑+词串b)My short term goal is to join a big company to work in either sales or marketing department. Afteraccumulating enough management know-how, I’ll realize my long t erm goal, start my own business.时间为序c)Frankly speaking, I haven’t decided on my career plans since I’m still just a sophomore, but I thinkthere’s a good chance that I’ll further my studies in International Business till I get the Master’s Degree. And then, I’ll advance myself in this field.时间为序三、你的第三个任务：回答300－500个问题，并对其中100个－200个题进行摘串。

BEC高级精讲班第13讲讲义HomeworkreviewI. Homework reviewmentality noun[countable]plural mentalitiesa particular attitude or way of thinking, especially one that you think is wrong or stupid 思维，理念a get-rich-quick mentality 迅速致富的想法I can't understand the mentality of the people who are behind this kind of violence.我不能理解那些制造暴乱的人们的想法。

ethical adjective [no comparative]1 relating to principles of what is right and wrong 道德的ￚsynonym moralethical issues/questions/problemsThe use of animals in scientific tests raises difficult ethical questions. 用动物做科学实验引起了非常困难的道德问题。

The president must have the highest ethical standards. 总统必须是具有高度道德标准的人。

2 morally good or correct合乎道德标准的ￚ反义词unethicalI don't think it’s ethical for you to accept a job you know you can't do. 我认为对于你来说，接受这份你很清楚不能胜任的工作是不道德的行为。

ethical investment policies 符合道德标准的投资政策(=investing only in businesses that are considered morally acceptable)ￚethically adverbtactic noun [countable]1 a method that you use to achieve something达成目的方法a tactic employed to speed up the peace process 加速和平进程的方法Republicans accuse Democrats of using delaying tactics (=something you do in order to give yourself more time) to prevent a final vote on the bill. 共和党人指责民主党使用拖延战术阻止对该法案进行投票表决。

CAMBRIDGE BUSINESS ENGLISH CERTIFICATEHIGHERBEC高级写作讲义目录一．BEC考试概述二．BEC高级写作概述三．Part One写作(概述与方式) 四．Part Two写作(概述)五．Part Two (Report写作方式) 六．Part Two (Proposal写作方式) 七．Part Two (Letter 写作方式) 八．总结一．BEC考试概述剑桥商务英语（Cambridge Business English Certificate）：简称为BEC考试，是英国剑桥大学考试委员会专门为非英语母语国家的人员进行国际商务活动需要而设计的。

该证书由于其颁发机构的权威性，在欧洲大多数国家的商业企业部门取得认可，作为确认证书持有者英语能力证明的首选证书。

也是在所有举行该项考试的国家和地域求职的“通行证”。

在一些国家，许多大学要求取得BEC3(第三级)证书者才能取得工商治理硕士(MBA)学位或参加学位课程学习。

BEC考试特点：1．BEC考试报名不受年龄、性别、职业、地域、学历等限制，任何人(包括学生、待业人员等)都可持本人身份证到本地考点报名。

2．BEC考试测试考生在听、说、读、写四个方面的语言交际能力，着重考察学生的应用能力与同意能力，并对考生的能力概况做出较全面、客观的评判。

3．BEC考试分为三级，BEC1为低级语言水平考试，难度相当于我国大学英语四级，就剑桥英语考试系列来讲，它介于入门英语考试(Key English Test)和低级英语考试(Preliminary English Test)之间；BEC2介于我国大学英语四、六级之间，相当于剑桥第一证书英语考试(First Certificate in English)；BEC3介于我国大学英语六级和英语专业八级之间，相当于剑桥熟练英语证书考试(Certificate of Proficiency in English)。

Part One写作（概述及方式）问题共点概述：●Write a Short Report●Write 120-140 Words●Describe the movements (Charts or graphs)●At least one chart (Line, Bar and Pie)解题总思路：(Accomplish In Four Steps)I. Reading ...................................读题（归纳图表主要内容）II. Organizing ...............................订框架（根据模板、例句完成文章主要部分）III. Conclusion ...............................客观总结（仅归纳最显而易见的客观联系）IV. Checking ..................................检查（拼写、语法及其他错误）文章基本框架：（Basic Structure）●Introduction ..............................简要介绍题目，归纳图表主要内容●Findings ...................................说明图表中数据走势，趋势和变化●Conclusion ...............................图表、数字简最客观联系写作要点：●直接了当进入主题●抓住数据特点，突出变化趋势，进行对比●建议写作中使用小标题，增强各段落写作方向，条理更加清晰分步解题：1．如何读题：●学会节省时间,速读●只挑不同的内容读●归纳图表的主要表达内容，先中文后英文例：Book2，Test1，Part One （以下例题部分均为此题，简称如上题）Question1:●The graphs below (Page 28) show the performance of a European country’smanufacturing and agricultural sectors in terms of exports and importsbetween 1991 and 2001.●Using the information from the graphs, write a short report describing thegeneral movements in exports, imports and the resulting balance of trade.●Write 120-140 words.1. 词语不多，难度不大，阅读时间尽量缩短2. 斜体字部分基本为Part One惯例，可基本忽略阅读3. 下划线部分为题目“不同内容”所在，亦是表格的主要内容4. 根据题目要求和图表内容“再造”下划线部分如：表格描述的是欧洲某国工业和农业在1991到2001年间进出口情况，而后将此句子翻译为英文即可。

CAMBRIDGE BUSINESS ENGLISH CERTIFICATEHIGHERBEC高级写作讲义目录一．BEC考试概述二．BEC高级写作概述三．Part One写作(概述与方式)四．Part Two写作(概述)五．Part Two (Report写作方式)六．Part Two (Proposal写作方式)七．Part Two (Letter 写作方式)八．总结一．BEC考试概述剑桥商务英语（Cambridge Business English Certificate）：简称为BEC考试，是英国剑桥大学考试委员会专门为非英语母语国家的人员进行国际商务活动需要而设计的。

该证书由于其颁发机构的权威性，在欧洲大多数国家的商业企业部门获得认可，作为确认证书持有者英语能力证明的首选证书。

也是在所有举办该项考试的国家和地区求职的“通行证”。

在一些国家，许多大学要求获得BEC3(第三级)证书者才能获得工商管理硕士(MBA)学位或参加学位课程学习。

BEC考试特点：1．BEC考试报名不受年龄、性别、职业、地区、学历等限制，任何人(包括学生、待业人员等)均可持本人身份证到当地考点报名。

2．BEC考试测试考生在听、说、读、写四个方面的语言交际能力，着重考察学生的应用能力与接受能力，并对考生的能力概况做出较全面、客观的评价。

3．BEC考试分为三级，BEC1为初级语言水平考试，难度相当于我国大学英语四级，就剑桥英语考试系列来说，它介于入门英语考试(Key English Test)和初级英语考试(Preliminary English Test)之间；BEC2介于我国大学英语四、六级之间，相当于剑桥第一证书英语考试(First Certificate in English)；BEC3介于我国大学英语六级和英语专业八级之间，相当于剑桥熟练英语证书考试(Certificate of Proficiency in English)。

speaking homeworkKaleigh超过70%BEC学员的选择V0101（4）Do you think whether the distance from the company should be the factor that staff must consider？大是大非给出观点/导入话题+原因（论据及理由）原因：直接原因+引起后果AREAFrom my point of view/as far as I’m concerned…It is wise/smart to consider the factor of distance.It is unwise/unnecessary to consider…Time spent on the road/efficiency and productivity/traffic jam /congestion/save time and moneyExhaustedDistance should be considered according to what I have talked above. Take into consideration/take into account超过70%BEC学员的选择•Staff should consider the distance from thecompany.If the time they spent on traveling towork is too long,they’ll feel exhausted andhave their productivity decreased.超过70%BEC学员的选择•V0302（3）•Do you think China’s work time is changing?•大是大非•观点+原因（+结论）•过去现在对比•I agree with it/I suppose changes exist./I reckon/deem/deduce•Past：eight hours per day---strict/fixed/rigid/stringent(规章制度方面)•Present：flexible working hours/work in shift•Thus/therefore/with the reasons above,does change.超过70%BEC学员的选择•Yes/absolutely/certainly/totally/definitely/entirely/com pletely/obviously/clearly./I have no doubt.Big companies used to require their staff to follow the8 hours schedule/timetable/agenda/itinerary every day. But currently,the number of companies who adopt the flexible time schedule is increasing.The staff can be at their positions during the core period of the day which avoid wasting time owing to/due to/account for/on account of/because of/result from/in light of(鉴于由于) rush hours.Meanwhile,it is allowed to work at home for the employees in several companies.•3~4sentences should be OK for part1.超过70%BEC学员的选择•H0202（3）•Should manager take all responsibilities when things going wrong?•大是大非题•观点+原因+举例说明•Adv.I see it/this question as definitely right.•Yes：the head of the team/supervise his staff/every decision is made by him/obligations to control/keep an eye on his subordinate•No:delegation hard to supervise every detail/team spirit team members should take the responsibilities/not able to check all the work flows/•He should not be the one(who is)to blame.•To blame=adj该受责备的应该承担责任的•The weather was partly to blame for the crop failure.超过70%BEC学员的选择•In my view,when things go wrong,it is both manager and teammates that take all the responsibilities.Firstly,managerscannot check and supervise all the workflows on behalf ofteammates,so it is veryimportant/essential/vital/key/significant/crucial/critical/indispensible/necessary for staff to do the work more consciouslyand learn to double check the work.Secondly,managers cansolve the problem and resist outside blame instead of hismembers,but it does not mean the manager should take allcharge.In sum/in conclusion/in a word/all in all/toconclude/to sum up,it is a team but not individual.•Adj=of+n.超过70%BEC学员的选择•V0201（4）•Do you think it had better have an interview before giving the staff a promotion?•大是大非类•观点+原因+总结•Adv+I see it necessarily/significantly.•Yes:different period/carry out appraisals to him/skills required are different/understand their specific qualification/keep sb informed of his obligations/knowhis career prospect to figure out whether he is planningjob-hopping.Job hopper•Thus/to sum up/to conclude超过70%BEC学员的选择•Of course there should be an interview if wewant to promote some staff.We have to knowtheir current career plan and thoughts towardstheir job,thus we can define whether he or sheis suitable for this promotion.超过70%BEC学员的选择•V0204（1）•What means of advertising do you think businesses now tend to choose?•开放题•展开话题情景导入（题干的部分词组或替换词组）+回答问题+理由（论据）直接原因+引起后果•When we are choosing advertising method…•Internet/celebrity/tv prevailing/popular/tendency/trend •Great audience base/potentialcustomers/consumers/clients/patrons/wide range of visitors---more effective and higher profits/turnover/high exposure/cost-effective•Inclined to =tend tomeans/methods/ways/tool/channel/measure/approach/access超过70%BEC学员的选择•Nowadays,along with the burgeoningdevelopment of information technology andthe Internet,more and more businesses tend tochoose the means of Internet advertising topublicize/promote/advertise/propagate theirproducts,as it is more cost-effective.•Burgeon v.激增迅速发展=soar/rocketto/boom•Burgeoning adj.迅速增长的=blooming/emerging/prosperous/thriving •Intranet 内部网络超过70%BEC学员的选择•V0304（1）•Do you think delivery fee should be free foronline shopping?•大是大非题•内部原因or这么做的好处•yes:customer loyalty/attract customers/fiercecompetition/increase the sales/stand out fromour rivals/market share/strengthen corporateimage/open new market/showgoodwill=kindness/超过70%BEC学员的选择•Well it depends.If we want to attract morecustomers and secure a larger market sharein the initial/primary stage,the delivery feecould be free.But the profit margin should belarge enough to cover the costs in the long run.Otherwise,we are supposed to charge thedelivery fee to cover the costs.•Market share‐‐‐产品相关：广告/外包装/海外市场/价格increase /improve•product：advertisement/packages/domesticor overseas market/price超过70%BEC学员的选择•V0301（1）•Why people are stubborn in their old businesses?•分析现状+内在原因+影响•I suppose there are several reasons.•Reasons:over self-confident/afraid of new business/new skills required and experiences/take certain risks/unfavourable policy•Stubborn/headstrong/obstinate固执的刚愎自用的超过70%BEC学员的选择•This reflects human nature as people tend to be conservative and lazy.It is obvious that to be bold and brave needs audacity and a large deal of investment.Unlike pouring money into new businesses,being stubborn in one’s old business is less risky and less costly.In addition,when conducting/implement/carry out/launch old businesses, people need only to master the traditional skills instead ofthe new skills.•Audacity:n.鲁莽，大胆•Audacious:adj,敢于冒险的，大胆的=daring adj.(dare)•Courage and insight胆识超过70%BEC学员的选择•V0504（2）•Do you prefer to work in the office or at home?•选择+原因+引起后果•Office：easy or convenient to communicate with your colleagues/high efficiency/concentrate on work/social relationship/•Home:cozy and comfortable/flexible working hours/keep balance between life and job/超过70%BEC学员的选择•I prefer to work in the office.Firstly,althoughworking at home may be comfortable,it’s difficult for me to be fully-devoted to work.I always want to do other things like watching TV,surfing the Internet or eating snacks during the work time,which is very insufficient.On the other hand,working in the office is more convenient to communicate with colleaguesand solve problems sufficiently and quickly.•Snacks refreshment•Coffee break超过70%BEC学员的选择•V0303（2）•Do you think it is a good selling way to make a direct phone call to a customer’s home for telephone sales?•观点+原因+影响•Reasons：most customers will consider phone call selling as harassment/disturb our daily life/violate our right of privacy/as cheating/fraud.超过70%BEC学员的选择•Well,as a Chinese,I don’t feel like this is agood method,since making a phone call to acustomer’s home directly will allow thecustomer to feel annoying,which might beinconvenient for customers under certaincircumstances.In addition,traditionally,most of Chinese customers treat telephonesales as cheating.超过70%BEC学员的选择•H0502（5）•Do you think that company staff should wearuniforms?•Yes:save time on thinking what to wear/unify theimage of every employee/show the quality of acompany/improve the corporate‘s impression/senseof belonging/be professional•No:not personalized nor individualized/not conveydifferent personality/not beneficial to be innovativeand creative/affect the mood•Should not be carried out/encouraged.超过70%BEC学员的选择•As the English saying goes, “every coin has two sides”. There are certainly several merits/demerits to wearingstaff uniforms, for example, it can project a positive corporate image,foster/boost/facilitate/promote/develop/enhance/accelerate/ streamline/improve team spirit among staff, and createself-confidence among staff members. But on the other hand, staff uniforms lack individuality, and what’s worse, might stifle innovation and creativity. So as I see it,whether company staff should wear uniforms depends on what type of business the company is engaged in. If innovation and creativity is vital for the company’s development, the staff members should not wear uniforms. Otherwise, it might be desirable for staff to wear uniforms.超过70%BEC学员的选择。

BEC高级精讲班第12讲讲义VocabularyStudyI. Vocabulary Study-forceforce noun▶MILITARY◀军队air force空军armed forces 武装部队▶MILITARY ACTION◀[uncountable] military action used as a way of achieving your aims 武力Peace cannot be imposed by force. 和平是不可能靠武力来强制实现的。

▶PHYSICAL POWER◀[uncountable]the amount of physical power with which something moves or hits another thing 力量force ofThe force of the explosion blew out all the windows. 爆炸的力量将所有玻璃都冲击碎了。

▶NATURAL POWER◀[uncountable and countable] a natural power or eventthe force of gravity 地心引力▶ORGANIZED GROUP◀[countable usually singular] a group of people who have been trained and organized to do a particular job 一群人the company's sales force 公司的销售人员the quality of the teaching force 高水平的教师队伍task force noun [countable]1 a group formed for a short time to deal with a particular problem 短期工作专门小组task force ona task force on health care reform 医疗改革专门小组2 a military force sent to a place for a special purpose 先遣部队▶STRONG INFLUENCE◀[countable] something or someone who is powerful and has a lot of influence on the way things happen 强势人物或事情the driving force (behind something/somebody) (=the person or thing that makes something happen) 驱动力Betty Coward was the driving force behind the project. 贝迪是这个项目的发起人。

BEC高级精讲班第9讲讲义Home work reviewHomework 1A proposal on improvement of company’s websiteIntroductionWith E-business expanding rapidly, company websites become more and more important. However, our company’s website does not show us to the best advantage. We need to improve it.Situations of our current websiteGenerally speaking, most aspects of our current website are successful as follows:n Our current website is designed beautifully and eye-catching.n All products of our company have been listed on the website and can be dealt with through our website.n The introduction of our company is written perfectly, which can make our customers well realize our corporate history and culture.However, there are also some weaknesses involved in our website.n The specifications and functions of our products are not elaborated sufficiently.n The layout of our website is something messed, which inconveniences our customers finding their intended products.n There is no room for our customers to discuss our products and give feedback to us.New services and informationSome new services and information should be provided so as to strengthen our website. For example,n A search engine will be added to the website.n All products will be given detailed and attractive descriptions.n A new unit, a forum, will be created to facilitate our customers to give comments on our products and contact us.BenefitsWith the above improvements, the customers can find needed products conveniently and quickly. Moreover, they can acquire details of all products and place orders duly. In addition, we can realize the customers’ requirements and improve our products timely and efficiently to maintain and develop our market shares.ConclusionsA perfect website can help us obtain unexpected success, such as reducing our cost and attracting more customers. More importantly, we can get the support from our customers. Therefore, improvements are necessary.RecommendationsWe had better cooperate with experts in website to improve ours. At the same time, each department should participate and collaborate actively. Furthermore, the language used on thewebsite should be concise and exact.Li QingrongManagement DepartmentHomework 2Proposal on Improvement of the websiteIntroductionThis proposal aims to evaluate the strengths and weaknesses of the current website and recommend an improvement plan and elaborate the benefits it will bring.Existing websiteAs a renowned multinational, our company has a beautiful website with a great deal of graphs and pictures. The framework of the website is reasonably designed and it includes almost all necessary aspects.By contrast, the content of the site is not that satisfactory at all. There is only a brief introduction of our company on it without any updated information. Besides, the security of the website also deserves improvement.Improvements to be madeIt has been proved that websites with abundant information and services get more page hits than those which are appearance-oriented. Consequently, the content of the website should be enriched via adding latest news or stories of our company.The security system of the website also needs optimizing so that it can operate normally when suffering virus attack.BenefitsAfter increasing the content of our website, our customers can know more about the company and keep abreast with the latest events. That will definitely enhance their loyalty to our company and will enlarge our customer base at the same time.A more secure system can ensure the safety of the database of the server and also prevent hostile hacking efficiently.ConclusionOur existing website has some defects and need improvement urgently. Appropriate improvements will bring considerable benefits to our company.RecommendationIt is strongly recommended that the content of the website be increased and the security system be optimized.Homework 3Report on improving our websiteThe proposal aims to raise some issues about our website and provide some recommendations to improve it.SituationsThe website of our company was set up in 2000. It has been running for five years. The website showed how our company runs, our mission statement and our structure, to name but a few. It also has a BBS and manager box which improve communications between staff and top leaders effectively. But the homepage of the website needs updating and cannot reflect our company’s status quo and the development we are making.More informationIn response to the expansion of our company, adding some new information is necessary, such as adding updated news, setting up new database centre, renewal of the web into a more customer-friendly way. A self-service system for customers is also a good idea to improve our customer relationships. The new website should be a centre of company information, and every employee can hear the voice from top leaders through the web. It must be a learning centre from which staff can download the newest technologies and skills to learn. Since our products enter Spain and Japan markets and sales rose dramatically, the Spanish and Japanese versions are also needed.ConclusionsThe improvement of our website will give both company and staff stronger backup, and raise the productivity. The multi-language versions website will be more effective for our imagination and provide stronger after-sales service for our foreign markets.RecommendationsIt is suggested that the website should be rebuilt as soon as possible. We should hire a professional team to achieve the end.其他观点online service, mailbox for complaintsu 请听一段报纸介绍德国汽车厂商如何通过建立儿童网站获取客户源的报道2.Report On Changes in the sales of product in Japan, Indonesia and France during the period June 1994 to January 1997In June 1994, Japanese sales were $20,000. They fell sharply for twelve months to no sales at all in June 1995, when a new marketing strategy was introduced. Sales rocketed to $90,000 by late 1996.Indonesian sales, in June 1994, were $50,000, and rose steadily to $70,000 in June 1995. Sales dropped slightly to $60,000 in early 1996, but rose again almost to $70,000 by June 1995. Sales dropped slightly to $60,000 in early 1996, but rose once more to $70,000 in January 1997.In June 1994, sales in France were $50,000, but they plunged to $10,000 in January 1996, and varied slightly around $10,000 to January 1997.The new marketing strategy introduced in June 1995 apparently worked well only in Japan.V ocabularystudyII. V ocabulary Study(1) learning words --- 缺少lack noun [singular, uncountable] when there is not enough of something, or none of itￚsynonym shortagelack ofnew parents suffering from lack of sleepToo many teachers are treated with a lack of respect.comments based on a total lack of informationDoes their apparent lack of progress mean they are not doing their job properly?tours that are cancelled for lack of bookingsThere was no lack of willing helpers.lack verb1 [transitive] to not have something that you need, or not have enough of itAlex's real problem is that he lacks confidence.lacking adjective [not before noun]1 not having enough of something or any of itlacking inHe was lacking in confidence.She seems to be entirely lacking in intelligence.The new designs have all been found lacking in some important way.2 if something that you need or want is lacking, it does not existFinancial backing for the project is still lacking.These qualities are sadly lacking today.Whatmotivesstaff?III. What motivates staff?motivate verb [transitive]1 to be the reason why someone does something促使, 驱使ￚ同义词driveWould you say that he was motivated solely by a desire for power? 你的意思是说他完全只被追逐权利的愿望驱使着吗?motivate somebody to do somethingWe may never know what motivated him to kill his wife. 是什么驱使他杀了他的妻子, 我们对此不得而知.2 to make someone want to achieve something and make them willing to work hard in order to do this 激励A good teacher has to be able to motivate her students. 一个好教师应该是有能力激励她的学生. motivate somebody to do somethingThe profit-sharing plan is designed to motivate the staff to work hard.这个利润分享计划就是要激励员工勤奋地工作。