Keys to further practice
Unit 1 Venue selection
Answers to further practice
Translate the following useful terminologies and make sentences.
会议室：function room
e.g. Managers checked with the function room of the Ritz Hotel for their year-end party.
大厅：hall
e.g. The new-built convention center has four types of hall for different functions.
舞台，平台：platform
e.g. Sara is standing on the platform of the university for her first singing performance.
布置，规划：setup
e.g. John felt tired after having finished his work of room setup in the exhibition center.
装饰：decoration
e.g. We had finalized our decoration work right before the audience entered the main hall.
讲台：podium
e.g. You have to make the adjustment of the podium so as to meet the need of
speakers.
活动式挂图：flip chart
e.g. The waiter helped the customers to settle the flip chart before the training meeting
started.
对讲机：walkie-talkie
e.g. The secretariat staff used the newest type of walkie-talkie to conduct the
organizing work.
Work in pairs. Try to do some short plays about venue selection.
Role play one:
118
Exhibition Practical English
A:Hello. Anything I can do for you?
B:Hello. I am Xiao Lin from Ningbo Mold Association. I just want to rent a meeting room. A: OK, in that way, you’ve find the perfect hotel. Let me show you around. Here we are. B:This place is not bad, but the room seems too big for our meeting.
A:No worries. The size is flexible. We can make it the size you want by using sound-insulated board.
B:That will be cool.
Role play two:
A:We are satisfied with your function room. How is the food and beverage?
B:We provide a variety of local and international cuisine. I think the meeting attendees will be content with it. Later, I will bring the main menu for your reference.
A:OK, if the price is OK, we may sign contract in a few days.
B:I am looking forward to that. Here is my business card. Could I have yours?
A:Sure. Talk soon. See you.
B:See you.
Unit 2 Written materials
Answers to further practice
Translate the following words and phrases into English.
名誉主任honorary director主任director
副主任vice-director秘书长secretary-general
副秘书长deputy secretary-general成员member
秘书处secretariat招展部E xhibitor’s Dept.
招商部Merchant Dept.活动部Event Dept.
接待部Reception Dept.新闻宣传部Press Propaganda Dept.
安全保卫部Security Dept.综合保障部General Support Dept.
主办单位：宁波市人民政府
广东理工职业学院试卷编制模板 试卷代号:____座位号： 广东理工职业学院2009至2010学年度第一学期期末考试 2009级会展策划与管理专业 《会展策划与实务》正考试题（闭卷） 年1月 一、不定项选择题：（在每小题列出的选项中有一个或多个选项是符合题目 要求的，请选择正确的选项，并对应题号将答案填写在下面的表格中。每题1 分，共10分） 1．会展业的基本组成部分有（） A．展览 B．交易会 C．节 D．会议 2．由调查组织者制定调查表，按规定程序进行几轮咨询调查，征求专家意见，反复分析判 断，使其意见逐渐趋于一致，从而加大结论的可靠性，这种策划方法是（） A．头脑风暴法 B．德尔菲法 C．KJ法 D．纸牌法 3．进行会展可行性分析时，对于宏观市场环境而言，主要包括分析（） A．社会文化环境 B．政治法律环境 C．社会文化环境 D．行业竞争环境 4．展会的功能服务区域包括（） A．登记处 B．商务洽谈区 C．操作演示区 C．资料存放区 5．会展规模的衡量标准主要有（） A．会展办展机构的规模 B．会展的展出面积 C．参展单位的数量 D．参展观众的数量 6．负责会展的实际运作，承担会展主要财务责任的办展机构是（） A．主办单位 B．承办单位 C．协办单位 D．支持单位
7．招展时考虑的主要有形营销要素是（ ） A ．产品 B ．价格 C ．渠道 D ．促销 8．给予参展规模巨大、在行业内有较大影响力和知名度的企业特别价格优惠的优惠方式称为（ ） A ．差别折扣 B ．统一折扣 C ．特别折扣 D ．分类折扣 9．会展收入主要来源有（ ） A ．门票 B ．广告和企业赞助 C ．装饰费 D ．展位费收入 10．国际性展会在选择海外运输代理时，需要关注相关代理单位的哪些证件（ ） A ．会展文件 B ．运输单证 C ．海关单证 D ．保险单证 1．会展项目的SWOT 分析法（5分） 2．会展拓展题材（4分） 3．会展招展和招商（3分） 4．会展有效观众（3分） 二、名词解释题：（共15分）
一、单项选择题 1、对展览会进行分类，按展览会性质，可分为贸易展和（D ） A.定期展 B. 不定期展消费展 C. 室内展 D. 2、“MICE ”中的“C”指的是( A ) A.协会或社团会议 B. 事件活动 C. 公司业务会议 D. 奖励旅游 3、公司员工因工作、生产或销售等表现优异而获得免费外出的旅游，称为（ B ） A.会议旅游 B. 奖励旅游 C. 展览旅游 D. 节庆事件旅游4、广交会的全称是（ B ） A．中国商品交流会D ．中国广州贸易品交C B 中国进出口商品交易会．中国广告交流会流博览会 5、下列不是展会参与主体的是（D ） A．参展商B．办展机构C．专业观众D 展会商品 6、在会展中处于主导地位的市场主体是( A )
A 会展的组织者 B 会展的参展商 C ．会展的观展商D．会展的管理机构 7、第一次世界博览会在（B ）举办。 A.芝加哥 B.伦敦 C. 莱比锡 D. 巴黎 8、对目标参展商而言（C ）的质量显得更为重要。 A.观众 B. 普通观众 C. 专业观众 D. 协办单位 9、展览公司致力于一个或几个行业的专业性会展项目，做深做大这些展会，这种经营战略为( B ) 个性化战略A.市场竞争战略D. 差异化战略C. 集中经营战略B. 10 、评估会展的规模主要看（D ）的数量以及展览会面积的大小。 A.参展商 B. 专业观众D. 参展商和专业观众 C. 主办机构人员 二、多项选择题
11 、会展业所带来的游客具有的特点包括（BCD ）。 A．客户消费低B ．停留时间长C ．团队规模大D．盈利性好 12 、一般而言，一个展览项目按展出场地分类，可分为（CD ） A.单层展览 B. 双层展览 C. 室内展览 D. 室外展览13 、展览会至少涉及（ABCD ）板块活动 B. 展品运输 C. 展台搭建 D. 现场管理与服务A.选题策划与招展招商 14 、会议按举办单位性质分类（ACD ）A.公司类会议 B. 宗教组织会议 D.非营利性组织会议15 、C. 协会类会议 “会展是城市的名片”、“会展是城市的面包”，下列理解正确的有（ABDE ） A 发展会展业能够增强一个地区或城市的综合服务功能和服务意识 B 举办国际展会能够促进国内外合作交流
Unit One Task 1 1.A 2.C 3.B 4.C 5.D 6.D 7.D 8.C 9.A 10.D 11.A 12.B Task 2 1.public(c) 2.discipline(b) 3.strength(a) 4.reference(a) 5.strength(d) 6.public(a) 7.demonstrated(b) 8.discipline(c) 9.references(c) 10.personality(a) 11.discipllining(d) 12.demonstrates(a) 13.public(d) 14.reference(b) 15.personality(c) Task 3 1.employment 2.paid 3.adjust 4.setting 5.discouraged 6.credit 7.cite 8.demonstrate 9.teamwork 10.rules Unit Two Task 1 1.A 2.B 3.B 4.C 5.B 6.A 7.B 8.C 9.A 10.C Task 2 1. bud (n.); budding (adj.) 2. access (n.); access (v.) 3. taste (n.);tasted (v.) 4. fool (n.); fooling (v.) 5. produces (v.); produce (n.) 6. garnish (v.); garnishes (n.) 7. reigns (v.); reign (n.) 8. concern (n.); concerned (v.) 9. named (v.); name (n.) 10. practiced (v.); practice (n.) Task 3 1) integration 2) choice 3) handed 4) aspiring 5) steaming 6) masterpieces 7) pleasure 8) partake 9) amazing 10) presented Unit Three Task 1 1.A 2.B 3.C 4.B 5.A 6.B 7.C 8.A Task 2 1. stack up against 2. struck a chord 3. amounted to 4. chopping off 5. appeal to 6. pick up on 7. turned out 8. fade away 9. brought together 10. pulled off 11. thrust upon 12. be kept clear of Task 3 1) swirling 2) delivered 3) glowed 4) intervals 5) converge 6) wanderings 7) navigate 8) jealousy 9) presence 10) absorbed Unit Four Task 1 1.A 2. A 3. C 4. B 5. B 6. C 7. D 8. C 9. A 10. C Task 2 1. maintained (a) 2. romantic (a)
超级实用英语口语 8000句
had enough. 我已经吃饱了。 166.If I were in your shoes. 如果我站在你的立场上。 167.Is that OK? 这样可以吗？ 168.Is this seat taken? 这位子有人坐吗？ 169.It all depends. 视情形而定。 170.It can happen to anyone. 这事可能发生在任何人身上。171.It doesn't make any difference. 都一样。 172.It doesn't matter to me. 这对我来说无所谓。 173.It doesn't work. 它出故障了。 174.It drives me crazy. 他使我快要发疯了。 175.It isn't much. 这是微不足道的。 176.It really comes in handy. 有了它真是方便。 177.It slipped my mind. 我不留神忘了。 178.It takes time. 这需要时间。 179.It will come to me. 我会想起来的。
180.It will do you good. 这会对你有好处。 181.It won't happen again. 下不为例。 182.It won't take much time. 不会发很多时间的。 183.It won't work. 行不通。 184.It's nice meeting you. 很高兴认识你。 185.It's a deal. 一言为定。 186.It's a long story. 真是一言难尽。 187.It's a nice day today. 今天天气很好。 188.It's a once in a lifetime chance. 这是一生难得的机会。 189.It's a pain in the neck. 这真是苦不堪言。 190.It's a piece of cake. 这很容易。 191.It's a small world. 这世界真小。 192.It's a waste of time. 这是浪费时间。 193.It's about time. 时间差不多了／是时候了。194.It's all my fault. 都是我的错。
李明是学化学的，性格开朗幽默，颇有魅力，但英语成绩不佳，每次只能勉强及格。老师警告他，英语不好会阻碍他拿奖学金，并亮出了自己的王牌：如果李明不努力，就让他考试不过关。老师还告诉他，学习英语不能只为了文凭，否则他即使大学毕业，也还是个半文盲。李明虽然保持镇定，但他明白，他的学业生涯正在攸关之际，必须安心下来埋头学习，坚持不懈。 Li Ming was a chemistry major, a charmer noted for his easygoing and humorous temperament. However, his English was so poor that he always barely got by. The teacher admonished him that his poor English would be an impediment to scholarship. What’s more, she showed her trump card: if Li Ming did not work hard. She would flunk him. He was also told that he should not learn English merely for the sake of his diploma, otherwise, even after graduation from university, he would still be semiliterate. Although Li Ming did not lose his composure, he was well aware that he had to settle down to work and follow through because his academic life was at stake. Unit 2 我的朋友琳达接受过良好的教育，既美丽又端庄，三十好几依然没有人向她求婚。究其原因，她的事业心极强，整日扑在工作上，每天来往于住处和公司之间，根本没有时间和异性交往。一想到女儿这么大了还单身一人，她父母就焦虑不安。他们不知道该如何是好，甚至还去咨询一些社会学专家。但是事情在上个月出现了转机，公司的总部调琳达到培训部。在新的工作岗位上，琳达遇到了第一个触动她心弦的男人。从此，他们几乎每天约会，琳达意识到她会不顾一切地爱这个男人。决定嫁人的时候，她告诉了我这个好消息。虽然琳达的爱情让人想起电影中才会有的浪漫故事，我也担忧未来究竟会怎样，但我还是表达了我由衷的祝福，并爽快答应在婚礼那天做他们的伴娘和伴郎随从中的一员。 Linda, my good friend, has received good education and is both beautiful and elegant. She was not proposed to even when she was well over thirty. The reason is that she, as a career –oriented woman, is devoted to her work. Navigating between home and the company, she had hardly any time to socialize with people of the opposite sex. Her parents were gripped by anxiety at the thought of their daughter still remaining single at such an age. They did not know what to do and even consulted with some sociologists. But the situation began to change last month, when the headquarters of the company transferred Linda to the training department. On the new post, Linda met a man who tugged on her heartstrings for the first time. Ever since then, they dated virtually on a daily basis, and Linda realized that she would love the man beyond all reason. When she decided to take the matrimonial plunge, she informed me. Though Linda’s love is reminiscent of the romance that we see only in movies and I don’t know what the future will hold for her, I give her my heart-felt wishes and agree readily to be a member of the entourage of bridesmaids and groomsmen.
超级实用的商务英语100句精选 1 I''ve come to make sure that your stay in Beijing is a pleasant one. 我特地为你们安排使你们在北京的逗留愉快。 2 You''re going out of your way for us, I believe. 我相信这是对我们的特殊照顾了。 3 It''s just the matter of the schedule,that is,if it is convenient of you right now. 如果你们感到方便的话，我想现在讨论一下日程安排的问题。 4 I think we can draw up a tentative plan now. 我认为现在可以先草拟一具临时方案。 5 If he wants to make any changes,minor alternations can be made then. 如果他有什么意见的话，我们还可以对计划稍加修改。 6 Is there any way of ensuring we''ll have enough time for our talks? 我们是否能保证有充足的时间来谈判？ 7 So our evenings will be quite full then? 那么我们的活动在晚上也安排满了吗？ 8 We''ll leave some evenings free,that is,if it is all right with you. 如果你们愿意的话，我们想留几个晚上供你们自由支配。 9 We''d have to compare notes on what we''ve discussed during the day. 我们想用点时间来研究讨论一下白天谈判的情况。 10 That''ll put us both in the picture. 这样双方都能了解全面的情况。 11 Then we''d have some ideas of what you''ll be needing 那么我们就会心中有点儿数，知道你们需要什么了。 12 I can''t say for certain off-hand. 我还不能马上说定。 13 Better have something we can get our hands on rather than just spend all our time talking. 有些实际材料拿到手总比坐着闲聊强。 14 It''ll be easier for us to get down to facts then. 这样就容易进行实质性的谈判了。 15 But wouldn''t you like to spend an extra day or two here? 你们不愿意在北京多待一天吗？ 16 I''m afraid that won''t be possible,much as we''d like to. 尽管我们很想这样做，但恐怕不行了。 17 We''ve got to report back to the head office. 我们还要回去向总部汇报情况呢。 18 Thank you for you cooperation. 谢谢你们的合作。
某高校《会展实务》期末考试试题（B卷） 班级______________ 姓名_________ 成绩___________ 一、单项选择题（本大题共20小题，每小题1分，共20分） 在每小题列出的四个备选项中只有一个是符合题目要求的，请将其代码填写在题后的括号内。错选、多选或未选均无分。 1. 第一次世界博览会在（）举办 A.芝加哥 B.伦敦 C.莱比锡 D.巴黎 2. 随着会展产业的发展，会展中心出于前瞻性的考虑，往往会采取一些措施，主要的措施为（） A.应用各种通讯手段 B.建立智能化的网络系统 C.提供周全服务 D.留出预留地 3. 对于专业性很强的展会，在观展项目的设计中要注意（） A.鼓励普通观众的参与 B.展会现场的人气 C.专业观众的组织 D.展会现场的低价促销活动 4. 目前国内普遍实行“价格双轨制”，即对国外、国内参展商的报价不一样，这种价格策略属于（） A.统一折扣 B.差别折扣 C.特别折扣 D.现金折扣 5. 上海新国际博览中心是由国外三家大型会展企业联合成立公司对其设计并投资兴建，最终由该公司负责场馆的经营运作。这种会展场馆建设的管理模式为（） A.行业协会管理 B.企业自主管理 C.政府管理 D.合作管理 6.进行会展项目调研，选出人员在街头用笔记进行实时登记的方法叫做（） A.二手资料调查法 B.询问法 C.现场观察法 D.实验控制法 7.国际展览联盟（UFI）要求国际性展会应该有___的国外参展商以及___的海外观众（） A.20％，4％ B.4％，20％ C.30％，5％ D.5％，30％ 8. 对展览会进行分类，按展览会性质，可以分为贸易展和（） A.定期展 B.不定期展 C.室内展 D.消费展 9. 属于展会现场管理的内容有（） A.项目管理 B.人力资源管理 C.物流管理 D.硬件设施管理 10. “上海羊毛服装展销会”与“广东2010最佳摄影作品展示会”最大的不同在于（） A.是否室内场地 B.是否现场销售 C.是否经商务部批准 D.是否实现创新 11. 负责会展项目的开发、策划、营销的人员，属于会展人力资源构成中的（） A.拉动部分 B.辅助部分 C.核心部分 D.边缘部分 12. 对于目标参展商而言，（）的质量显得更为重要。 A.观众 B.普通观众 C.专业观众 D.协办单位
作文翻译 Unit 1 李明是学化学的，性格开朗幽默，颇有魅力，但英语成绩不佳，每次只能勉强及格。老师警告他，英语不好会阻碍他拿奖学金，并亮出了自己的王牌：如果李明不努力，就让他考试不过关。老师还告诉他，学习英语不能只为了文凭，否则他即使大学毕业，也还是个半文盲。李明虽然保持镇定，但他明白，他的学业生涯正在攸关之际，必须安心下来埋头学习，坚持不懈。 Li Ming was a chemistry major, a charmer noted for his easygoing and humorous temperament. However, his English was so poor that he always barely got by. The teacher admonished him that his poor English would be an impediment to scholarship. What’s more, she showed her trump card: if Li Ming did not work hard. She would flunk him. He was also told that he should not learn English merely for the sake of his diploma. otherwise, even after graduation from university, he would still be semiliterate. Although Li Ming did not lose his composure, he was well aware that he had to settle down to work and follow through because his academic life was at stake. Unit2 我的朋友琳达接受过良好的教育，既美丽又端庄，三十好几依然没有人向她求婚。究其原因，她的事业心极强，整日扑在工作上，每天来往于住处和公司之间，根本没有时间和异性交往。一想到女儿这么大了还单身一人，她父母就焦虑不安。他们不知道该如何是好，甚至还去咨询一些社会学专家。 但是事情在上个月出现了转机，公司的总部调琳达到培训部。在新的工作岗位上，琳达遇到了第一个触动她心弦的男人。从此，他们几乎每天约会，琳达意识到她会不顾一切地爱这个男人。决定嫁人的时候，她告诉了我这个好消息。 虽然琳达的爱情让人想起电影中才会有的浪漫故事，我也担忧未来究竟会怎样，但我还是表达了我由衷的祝福，并爽快答应在婚礼那天做他们的伴娘和伴郎随从中的一员。 Linda, my good friend, has received good education and is both beautiful and elegant. She was not proposed to even when she was well over thirty. The reason is that she, as a career –oriented woman, is devoted to her work. Navigating between home and the company, she had hardly any time to socialize with people of the opposite sex. Her parents were gripped by anxiety at the thought of their daughter still remaining single at such an age. They did not know what to do and even consulted with some sociologists. But the situation began to change last month, when the headquarters of the company transferred Linda to the training department. On the new post, Linda met a man who tugged on her heartstrings for the first time. Ever since then, they dated virtually on a daily basis, and Linda realized that she would love the man beyond all reason. When she decided to take the matrimonial plunge, she informed me. Though Linda’s love is reminiscent of the romance that we see only in movies and I don’t know what the future will hold for her, I give her my heart-felt wishes and agree readily to be a member of the entourage of bridesmaids and groomsmen. Unit 3 食品供应商缺乏诚信已经成为当今社会的一大问题。部分企业欺骗公众，故意散布假消息，颂扬食品添加剂是食品工业的伟大成就，并声称适量的添加剂对健康有益无害。部分有良知的科学家对食品添加剂的含量和毒性展开了深入的病理学研究。研究结果表明，部分常见的食品添加剂经长期，可能会对健康产生危害，这被认为是食品安全研究方面极为重要的
我已经吃饱了。 I were in your shoes. 如果我站在你的立场上。 that OK 这样可以吗 this seat take n 这位子有人坐吗 all depe nds. 视情形而定。 can happe n to anyone. 这事可能发生在任何人身上。does n't make any differe nee. 都一样。 does n't matter to me. 这对我来说无所谓。 does n't work. 它出故障了。 drives me crazy. 他使我快要发疯了。 isn't much. 这是微不足道的。 really comes in han dy. 有了它真是方便。 slipped my mind. 我不留神忘了。
这需要时间。 will come to me. 我会想起来的。 will do you good. 这会对你有好处。 won't happe n aga in. 下不为例。 won't take much time. 不会发很多时间的。 won't work. 行不通。 's nice meeti ng you. 很高兴认识你。 's a deal. 一言为定。 's a long story. 真是一言难尽。 's a n ice day today. 今天天气很好。 's a once in a lifetime cha nee. 这是一生难得的机会。 's a pain in the n eck. 这真是苦不堪言。 's a piece of cake. 这很容易。
's a small world. 这世界真小。 's a waste of time. 这是浪费时间。 's about time. 时间差不多了/是时候了。's all my fault. 都是我的错。 's awesome. 棒极了。 's awful. 真糟糕。 's bee n a long time. 好久不见。 's better tha n nothing. 总比没有好。 's esse ntial. 这是必要的。 's hard to say. 很难说。 's in credible. 令人难以置信/不可思议。's just what I had in mind. 这正是我想要的。 's my pleasure. 这是我的荣幸。
会展实务练习题(一)
《会展实务》练习题（一） 一、选择题： 1.2008年的大连服装节是 A.第10届 B.第15届 C.第20届 D.第19届 2.会展产业是 A.从事会展活动的人员集合 B.从事会展服务的企业集群 C.从事会展管理的政府部门 D.参与会展活动的所有企业 3.贸易展览交流的主体是 A.思想感情 B.对事物的看法 C.商业信息 D.愉快的体验 4.最早的展览会起源于 A.世界博览会 B.工业产品交易会 C.集市贸易 D.博物馆展示 5.目前世界展览综合实力最强的地区是 A.北美 B.欧洲 C.亚 洲 D.大洋洲 6.世界上超过10万平方米的大型展馆中，欧洲要占
A.40% B.60% C.80% D.20% 7.目前亚洲展览规模最大的国家是 A.中国 B.日本 C.新加 坡 D.泰国 8.2002年公布了会展业较详细统计数据的城市是 A.北京 B.上海 C.广 州 D.大连 9.从发展趋势看，全国会展业潜力最大的城市是 A.北京 B.上海 C.广 州 D.大连 10.现代商业展览的规模越来越大，这反映展会产品的 A.集聚性特征 B.前沿性特 征 C.高效性特征 D.互动性特征 二、思考题 1.会展是否仅指展览会？你认为会展活动包括哪些方面？
2.为什么会展产业会推动城市基础设施的大规模建设，从而提升城市竞争力？ 3. 搜集背景材料，分析本地（或某一特定城市）的会展资源，并写出调查报告。 4.展会产品具有很强的前沿性特征，请以某一实际展会为例，加以说明。 5.为什么说会展产业具有周期性和连续性特征？ 6.会展业对国际贸易的促进作用表现在哪几个方面？ 7.网络展览能代替实物展览吗？为什么？
Unit 1 C 1.The younger generation should continue to sustain and develop our fine traditions and long-standing culture. 2.In the course of preparing one’s speech, one should be clearly aware of how one could make effective use of statistics and examples to bolster one’s point of view. 3.An impromptu speech is one of the speaking skills that college students should learn and develop through practice. 4.By using simile and metaphor, you can make your language more vivid and more attractive to your audience. 5.The proper examples you cite might help reinforce the impression on your listeners and make your viewpoints more convincing. 6.When you are speaking, you should choose common and easy words and at the same time avoid clutter in your speech.
《会展营销实务》试题集 第一章会展营销概述 一、单选 1．会展营销是以（）的需求为中心的服务营销活动。 A．参展商与观众B．组展商与参展商C．组展商与观众D．赞助商与观众 2．（）是成功举办一个会展项目的核心环节。 A．宣传工作B．营销工作C．赞助工作D．定价工作 3．（）是会展营销的起点，也是提高营销针对性的重要手段。 A．树立会展营销理念B．研究会展产品 C．确定会展营销工具D．研究会展目标客户的决策行为 4．会展行业营销人员的基本功是（）。 A．如何推销展位B．如何组织观众C．如何处理客户关系D．如何对产品宣传和定价 5．（）是指展览会的核心功能通过哪些具体形式表现出来并传达给目标顾客。A．基本要素B．核心要素C．附加要素D．形式要素 6．以下说法不正确的是（）。
A．会展项目宣传推广包括选择宣传推广目标对象、选择合适的宣传手段、准备宣传资料和展览会的联合推广与促销等环节 B．会展项目的宣传推广只需针对参展商 C．参展的厂商数量一般应该与会展的计划规模相适应 D．组展者要结合财务预算确定宣传的围和力度 7．会展行业使用最广泛的宣传方式是（）。 A．直邮B．广告宣传C．人员推广D．新闻报道 8．会议、表演、评奖等属于（）宣传方式。 A．广告宣传B．新闻报道C．公关活动D．路演 10．展览会的定价方法主要是指（）。 A．门票的定价方法B．赞助费的定价方法 C．广告的定价方法D．展位的定价方法 二、多选 2．展览会与一般实体商品最大的不同是（）。
A．人们无法事先拿到展览会的样品B．人们很难具体描述展览会是什么C．人们无法事先知道展览会的宣传D．人们很难事先得知展览会的行业 3．展览会是由以下哪些要素构成的（）服务包。 A．基本要素B．核心要素C．附加要素D．形式要素 4．展览会的核心要素包括（）。 A．参展商B．观众C．会刊D．展台 5．展览会的附加要素包括（）。 A．研讨会B．网上展示C．展览会期间的旅游服务D．开幕式 6．展览会根据目的可以分为（）。 A．形象展B．行业展C．综合展D．商业展 7．适合展览会领域的宣传手段包括（）。 A．广告宣传B．新闻报道C．公关活动D．路演
翻译 Unit 1 李明是学化学的，性格开朗幽默，颇有魅力，但英语成绩不佳，每次只能勉强及格。老师警告他，英语不好会阻碍他拿奖学金，并亮出了自己的王牌：如果李明不努力，就让他考试不过关。老师还告诉他，学习英语不能只为了文凭，否则他即使大学毕业，也还是个半文盲。李明虽然保持镇定，但他明白，他的学业生涯正在攸关之际，必须安心下来埋头学习，坚持不懈。 Li Ming was a chemistry major, a charmer noted for his easygoing and humorous temperament . However, his English was so poor that he always barely got by. The teacher admonished him that his poor English would be an impediment to scholarship. What’s more, she showed her trump card: if Li Ming did not work hard. She would flunk him. He was also to ld that he should not learn English merely for the sake of his diploma. otherwise, even after graduation from university, he would still be semiliterate. Although Li Ming did not lose his composure, he was well aware that he had to settle down to work and follow t hrough because his academic life was at stake. Unit2 我的朋友琳达接受过良好的教育，既美丽又端庄，三十好几依然没有人向她求婚。究其原因，她的事业心极强，整日扑在工作上，每天来往于住处和公司之间，根本没有时间和异性交往。一想到女儿这么大了还单身一人，她父母就焦虑不安。他们不知道该如何是好，甚至还去咨询一些社会学专家。但是事情在上个月出现了转机，公司的总部调琳达到培训部。在新的工作岗位上，琳达遇到了第一个触动她心弦的男人。从此，他们几乎每天约会，琳达意识到她会不顾一切地爱这个男人。决定嫁人的时候，她告诉了我这个好消息。虽然琳达的爱情让人想起电影中才会有的浪漫故事，我也担忧未来究竟会怎样，但我还是表达了我由衷的祝福，并爽快答应在婚礼那天做他们的伴娘和伴郎随从中的一员。 Linda, my good friend, has received good education and is both beautiful and elegant. She was not proposed to even when she was well over thirty. The reason is that she, as a career -oriented woman, is devoted to her work. Navigating between home and the company, she had hardly any time to socialize with people of the opposite sex. Her parents were gripped by anxiety at the thought of their daughter still remaining single at such an age. They did not know what to do and even consulted with some sociologists. But the situation began to change last month, when the headquarters of the company transferred Linda to the training department. On the new post, Linda met a man who tugged on her heartstrings for the first time. Ever since then, they dated virtually on a daily basis, and Linda realized that she would love the man beyond all reason. When she decided to take the matrimonial plunge, she informed me.Though Linda’s love is reminiscent of the romance that we see only in movies and I don’t know what the future will hold for her, I give her my heart-felt wishes and agree readily to be a member of the entourage of bridesmaids and groomsmen. Unit3食品供应商缺乏诚信已经成为当今社会的一大问题。部分企业欺骗公众，故意散布假消息，颂扬食品添加剂是食品工业的伟大成就，并声称适量的添加剂对健康有益无害。部分有良知的科学家对食品添加剂的含量和毒性展开了深入的病理学研究。研究结果表明，部分常见的食品添加剂经长期，可能会对健康产生危害，这被认为是食品安全研究方面极为重要
超实用英语日常口语900句精选 当我们见到一个外国人，多少人希望自己可以说出一口标准的英语，顺利地跟他对话，哒哒英语小编认为，常用的英语日常口语，大家还是要掌握的。下面就看小编为大家细心总结的常用英语口语精选吧。 日常英语口语900句精选： 1.Take it easy. 别着急 2.Just calm down. 冷静点 3.Be more patient.要耐心 4.Take your time.慢慢来 5.All in good time.不要太着急了 6.No rush 慢慢来 7.There's a time for everything.事情要一件一件地做。 8.keep calm. Don't lose your temper. 淡定，别发火。 9.Keep me posted.保持联系。 10.Keep your chin up.别灰心，打起精神来。 11. Good evening,Mrs. Brown.晚上好，布朗夫人。
12. How are you this evening?今晚上您好吗? 13. Good night,John.晚安，约翰。 14. Good-bye,Gail.再见，盖尔。 15. See you tomorrow.明天见。 16. Come in,please. 请进! 17. Sit down. 坐下! 18. Stand up,please. 请站起来。 19. Open your book,please. 请把书打开。 20. Close your book,please. 请把书合上。 21. Don't open your book. 别打开书。 22. Do you understand?你明白了吗? 23. Yes,I understand. 是的，我明白了。 24. No,I don't understand. 不，我不明白。 25. Listen and repeat. 先听，然后再重复一遍。 26. Now read,please. 现在请大家读。