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世纪商务英语口译教程Unit 4

世纪商务英语口译教程Unit 4
Unit Four
Enquiry, Offer and Counter-offer
询盘、报盘和还盘
Contents
1 Section 2 Section 3 Section 4 Section 5 Section 6 Section
Memory Training 记忆力训练
Note-taking Skills 笔记技巧
Macao → CN
■ The U.S. import from Japan 记录为：
美←日（US ← J）
■ Hong Kong’s return to China 记录为：
CN ← HK
■ Increase by 60 percent 记录为：
60%↗
■ 提高人民生活水平记录为：
生↗
■ 环境日益恶化记录为：
29 47 41 38 97 49 73 32 45 87 59 67 64 94 28 36 83 29 27 35 62 67 28 14 93 29 74 57 62 86 75 49 73 43 75 93
在口译中，我们常常运用笔记帮助记忆。这是生理和心理两方面的原因：一 方面，人的记忆力是有限的，俗话说“好记性不如烂笔头”，适当地依靠笔记可 以减轻脑记的负担；另一方面，人在紧张的状态下，遗忘的速度要比平时快。但 是，笔记只是一个辅助手段，切不可贪多求全，不可为笔记而笔记。否则，就会 “见树不见林”，忽略了讲话者的中心思想。一般认为，二者的比例应该是“七 分脑记，三分笔记”。
II. Sentence Interpreting 句子口译 Directions: Work in groups of four and interpret the sentences.

商务英语Unit4

商务英语Unit4
a. to provide information b. to supply conclusions &
recommendations if requested
canteen procedures ventilations air-filtering maintenance eyesight concerning appointed
2019/12/15
IBE-UNIT 4-YM
9
4.2 Using notes to write a report
Writing a business report Functions of reports:
Summaries, notes, reports 4
2019/12/15
IBE-UNIT 4-YM
1
Objectives
1. Learn how to take notes in business contexts
2. Learn how to summarize a conversation
3. Learn how ts 4. Practise note-writing, summary-
2. Learn the way to take notes on information you hear
3. Develop the skill of summarizing the main points of a conversation
4. Practise taking notes and writing summaries
3. Referring to discussion in 2.1 for the differences between communicating in speech and in the writing medium.

高级商务英语1-UNIT-4-翻译

高级商务英语1-UNIT-4-翻译
When Steve Jobs walked on to the stage at San Francisco’s Yerba Buena Center in January, it capped the most remarkable comeback in modern business history.
今年1月，史蒂夫•乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。
It wasn’t simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Little more than a decade earlier, both Mr Jobs’ career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.
然而，到了今年初，苹果已然重生。在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。
Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.

商务英语口译教程Unite1-Unite4课后习题答案(可打印修改) (2)

商务英语口译教程Unite1-Unite4课后习题答案(可打印修改) (2)

1.我们认为你方的格力空调在这里会很畅销，希望很快收到你们的样品。

2．贵方若能报优惠价并保证收到订单后四周内交货，我方将定期订购。

3.如能报到岸价，折扣以及发货日期等详细情况，将不胜感激。

4.随函附上我方最新的产品目录及CIF 纽约报价单。

5.关于贵方9月29日的询价信，我方就如下产品报价，以我方最后确认为准。

6. 此盘5天内不接受就作撤销论。

7. 很遗憾，我们的价格和你方还盘之间差距太大，所以恐怕我方不能接受你方还盘。

8. 考虑到我们长期以来的贸易关系和友好合作，我方建议你方能接受保兑，不可撤销即期信用证。

9. 石油价格将在未来一段时间内继续下降。

10. 我们还想指出我们主要以承兑交单方式结账。

Unit1 P91.（我们正打算订购）We are thinking of placing an order for your Flying Pigeon Brand bicycles. We would be very grateful if you could make us an offer for 200 ones with details.2. （上述询价已于）The above inquiry was forwarded to you on Oct. 10, but we haven’t received your reply yet. Your early offer will be highly appreciated.3. （我方的冷冻食品）Our frozen foods have been shipped to many countries where they are received favorably. It would be to your advantage to try out a shipment.4. （很抱歉，贵方）We are sorry to say that the goods required by you are out of stock for the time being. Therefore we are unable to make you an offer at present.5. （我方于两个月前）We sent you our Quotation No. 44 two months ago, but we haven’t received any news from you. It would be advisable if you could make an early decision on this matter.6. （所有报盘都以）All quotations, except firm offers, are subject to our final confirmation. Unless otherwise stated or agreed upon, all prices are without any discount.7.（许多外国电讯）Many foreign telecommunications companies wish to come into the Chinese market such as AT &T, etc. the competition is very keen. I understand some companies are lowering their prices and offering technical assistance and after-sale services.8.（很高兴我们）I’m glad that we have settled the price.9. （我们至多只能再减）The best we can do will be a reduction of another 30 pounds. That’ll be definitely rock-bottom.10. （我们正在仔细研究）We’re now studying your offer carefully, so we hope that you can keep it open till the end of this month.1、我们的还盘与国际市场上的价格一致。

商务英语阅读 unit 3

商务英语阅读 unit 3
For Profit- oriented Objective, the emphasis is on profit, i.e. the return (rate) on capital. A specific target return rate[7] is set first. It serves as the base line in determining the required profit level, price level and other marketing variables. A variation of such approach is profitmaximization[8]. A firm striving for maximum profit charges the highest possible price to earn as much as possible. This can be very effective if the firm enjoys a monopoly. It will be difficult to maintain, however, as competitors move in.
II. Match the English phrases to the Chinese equivalents.
( I ) 1. skimming pricing ( J ) 2. profit-maximization ( G ) 3. sales volume ( E ) 4. price elasticity ( A ) 5. profit margin ( F ) 6. domestic price ( H ) 7. penetration pricing ( C ) 8. gross profit ( B ) 9. quoted price ( D ) 10. current price

人民大2023实用现代商务英语翻译(第二版)PPTUnit 4

人民大2023实用现代商务英语翻译(第二版)PPTUnit 4
这则广告在Hi-Fi, Hi-Fun, Hi-Fashion 中用了3 个Hi 和3 个f-，押了头韵，节奏明朗。
例29：Sea, sun, sand,n have all this when you visit the new
Hotel Caliente. 译文：大海、太阳、沙滩、幽静——西班牙！
产业/贸易广告
industrial/trade advertisement
消费者广告
consumer advertisement
非商业广告
政治广告
non-commercial advertising
political advertisement
公益广告
public service advertisement
Unit 4 商务广告的翻译
• 4.1 广告的分类及语篇特点
• 4.1.1 广告的分类
The Language of Advertising （by Torben Vestergaard & Kim Schroder ）
商业广告
信誉广告
commercial advertising
prestige/goodwill advertisement
例 7：Pity the pickpocket. 译文：可怜那第三只手。 （某外衣广告）
此则外衣广告的目的是突出衣服口袋的安全性，让小 偷无从下手。广告中使用pickpocket 这个口语体词汇， 相当于汉语中的“第三只手” ，而没用 thief（小偷，贼） 这种比较正式的词，效果更加生动有趣。
例 8：Keep the frog out of your throat. 译文：清咽利喉。 （某咽喉片广告）
1. 比喻。比喻又分明喻和暗喻，使用比喻可以引起消 费者对商品某些特点的联想。例如：

商务英语阅读Unit 3-叶兴国


KEYS TO EXERCISES
I. Discuss …
Business English: A Reading Course
TEXT B
3. At the beginning of one’s career, it is nearly impossible to find something right without trying a bunch of options. After that, you will experience more personal growth from changing jobs frequently than staying in one job for extended periods of time. And if you change jobs frequently you build an adaptable skill set and a wide network which are the keys to being able to find a job whenever you need to.
Business English: A Reading Course
UNIT 3
邵秀荣
2014.10
WARM-UP QUESTIONS
Business English: A Reading Course
1. With the economy so depressed, layoff is something unavoidable and an employee needs to prepare himself to face it. What can be done to help those former employees leave with dignity and self-respect? 2. Nowadays it is hard to find a job. The job market is one thing but have you ever thought seriously about the question: Why can’t I find a good job? Are you down on your luck?

综合商务英语(第3册)课件 Unit 4


Lead-in
Q1
What is the leadership of a company? What is the leadership style?
Q2
Describe leadership styles you know in China.
Q3
Do you know something about American or Japanese leadership style?
Welcome to the business world!
Comprehensive Business English Book 3 Unit 4
Contents
1 Text A 2 Role-play 3 Text B 4 Culture Tour 5 Case Study
Text Business Leadership
Comprehensive Business English Book 3 Unit 4
视频欣赏
Comprehensive Business English Book 3 Unit 4
•Protecting Consumers
Text A Leadership Styles
Around the World
Comprehensive Business English Book 3 Unit 4
Understanding
• Para.3
• Stereotypes
• They are generalized because one assumes that the stereotype is true for each individual person in the category. While such generalizations may be useful when making quick decisions, they may be erroneous when applied to particular individuals. Stereotypes encourage prejudice and may arise for a number of reasons.

外教社大学英语精读第三册unit4原文+翻译+课后翻译

Unit4一、课文A sportswriter thinks he's met another crank. Instead, he finds a true winner.一位体育专栏作家以为他碰上了一个怪人。

结果他却发现了一个真正的赢家。

A Fan's NotesBill PlaschkeThe e-mail was in some respects similar to other nasty letters I receive. It took me to task for my comments on the Los Angeles Dodgers and argued that I had got everything wrong. However, the note was different from the others in at least two ways.一位球迷的评论比尔·普拉施基这封电子邮件在某些方面与我收到的其他刻薄的信件相似。

它痛斥我对洛杉矶道奇队的评论，并争辩说我把一切全都搞错了。

然而，这个评论与其他的评论至少有两个方面不同。

This note contained more details than the usual "You're an idiot." It included vital statistics on the team's performance. It was written by someone who knew the Los Angeles Dodgers as well as I thought I did.与通常那些“你是个白痴”的评论不同的是，这一评论含有更多的细节。

它包含了该队比赛表现的关键数据。

写这篇评论的人对洛杉矶道奇队的了解绝不亚于我自认为对它的了解。

And this note was signed. The writer's name was Sarah Morris.而且这一评论是署名的。

新编剑桥商务英语Unit_4


The first thing is to… It’s a good idea to… You can do this by… Also remember that… My third tip is (never) to… Before we finish don’t forget …
Possible points

Vocabulary: Types of advertising
mailshots TV commercials word of mouth brochures, banners mailshots 1.Sample Pizza delivery newspaper adverts firms often do _________ in the local area. spam It’s cheap but lots
Rule number one My second rule is that Or perhaps through My third tip is Before we finish don't forget that… What might be better is… I have found this way to be very effective and more positive than… Then there are…

Useful expressions
One
way would be to… Drop from the sky Blow away Visit the site访问网站 Ways to overcome the impossible Search engines Get your links on other sites与其他网站链 接
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Unit 4
TEXT A
1 ISO9000是全国各地小公司到政府部门等所有组织都感兴趣的第一个质量管理
体系标准

2 ISO9000等系列质量管理体系标准被普遍接受，它像一本通行证一样，是公司
在顾客考虑购买其产品和服务之前必须出具的最低限度证明

3 欧盟生态标签特别能够帮助公司打入其他成员国市场，尤其是绿色环保采购政
策占主导地位的政府采购领域。